“Galaxy S26 FE is purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience^[1] from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter — whether shooting still scenes or fast-moving action.

• My FanCam,^[2] first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centered, intelligently reframing video as the scene moves, so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady^[3] with Horizontal Lock — a favorite among Galaxy S26 users — helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12 MP front camera^[4] captures more in every frame, making group shots easier to take.
• Nightography a signature of the Galaxy S series, helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes. ^[5],
• Even after the moment has passed, Photo Assist^[6] makes it easier to refine images using natural language prompts – turning day into night, adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni^[7], users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos.

AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI^[8] experiences that make daily life easier by adapting to users’ routines to keep them informed and organized. It also handles everyday tasks faster and more seamlessly on user’s behalf.

• Updated Now Brief,^[9] first introduced on the Galaxy S25 series, is even more personalized through customizable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge^[10] is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day — helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google^[11] now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Built to Keep Up Throughout the Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most — including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900 mAh battery^[12] keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. Users can reach up to 69% charge in around 30 minutes with the 45 W adapter,^[13] powering up quickly to stay connected for longer.
• A 6.7-inch^[14] AMOLED display with up to 120 Hz refresh rate provides smooth, immersive visuals with brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile, long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch^[15] makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data — with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates^[16] , allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Smart Switch^[17] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Smart Switch^[18] will bring expanded AI capabilities and 5 TB of cloud storage.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

Galaxy S26 FE is now available in Samsung Experience Stores nationwide, and in Samsung.com by September 11 in three colors: Blueberry, Graphite and Pistachio.^[19] The Galaxy S26FE is priced at ₱46,990 for 128GB, ₱53,990 for 256GB and ₱67,990 for 512GB.

Until November 30, you can enjoy introductory discounts for S26 FE – ₱7,000 off for 512GB, ₱5,000 off for 256GB, and ₱4,000 off for 256GB. You can also avail of up to 15% off for up to 36 months via select bank partners, and up to ₱6,000 guaranteed savings when you trade-in your old devices.

For more information on Galaxy S26 FE, please visit  https://www.samsung.com/ph/smartphones/galaxy-s/galaxy-s26-fe-pistachio-128gb-sm-s741blgbphl/.

Specifications

1. Compared to Galaxy S25 FE. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed. ︎
3. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
4. Compared to Galaxy S25 FE. (FOV 80˚) ︎
5. Compared to Galaxy S25 FE. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
7. Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC. ︎
8. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances, or guarantees as to the accuracy, completeness, or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model, or phone carrier. ︎
9. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
10. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
11. Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy. ︎
12. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE. ︎
13. Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.  ︎
14. Measured diagonally, Galaxy S26 FE’s screen is 6.7 inches in the full rectangle and 6.5 inches accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. ︎
15. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
16. Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
18. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/. ︎
19. Color availability may vary depending on country, or carrier. ︎

Iconic Imagery From a Cultural Phenomenon

Since its debut in 2016, “Stranger Things” has been one of the defining titles behind Netflix’s rise as the world’s leading entertainment service. The series became a global megahit, driving viewership and conversation across regions and generations. Following the release of Season 5, Part 1 on Nov. 27, 2025, it ranked No. 1 in 91 countries and recorded 59.6 million views in its first five days, marking the strongest opening performance for an English-language series on Netflix to date. It also became the first series in Netflix history to place all five seasons in the Global Top 10 at the same time, holding that record for five consecutive weeks. All episodes from the final season are now streaming globally, only on Netflix.

Samsung’s exclusive content inspired by Season 5 builds on that momentum. Available from Jan. 12 through Feb. 22, the collection includes a special theme and five wallpapers featuring live-action characters and settings from the show, including Hawkins and the Upside Down. Reflecting the unique atmosphere of the show, the visuals allow fans to bring elements of the series into their everyday lives.

A Long-Standing Partnership Celebrating Great Storytelling

Samsung and Netflix have a long-running partnership, bringing compelling, high-quality content inspired by some of the world’s best-loved shows. The latest collaboration follows their recent partnership to offer special themes for the worldwide hit film “KPop Demon Hunters,” while the companies previously worked together to celebrate the launch of Season 4 of “Stranger Things.”

The special theme package is available for download on Galaxy smartphones running Android OS versions 15-16 and may not be supported on certain models. Wallpapers are available for download on Galaxy smartphones running Android OS versions 8 or later. The theme and wallpapers are available for a limited time and may be changed or withdrawn at any time without notice or liability due to circumstances at Samsung or Netflix.

1. The special theme package is available for download on Galaxy smartphones running Android OS versions 15-16 and may not be supported on certain models. Wallpapers are available for download on Galaxy smartphones running Android OS versions 8 or later. The theme and wallpapers are available for a limited time and may be changed or withdrawn at any time without notice or liability due to circumstances at Samsung or Netflix

Gamers got a taste of god-tier gaming at the SuperManila Comic Con, the ultimate celebration of pop culture in the Philippines, as Global No. 1 TV brand Samsung proved that its industry-leading Samsung OLED TV is the real MVP. Fans experienced Samsung OLED’s infinite contrast and glare-free display, racked up wins, and went head-to-head for exclusive prizes at the Samsung booth.

Smooth, Immersive Visuals Beyond Imagination

Whether it was a one-on-one duel or a full-speed racing match, the Samsung OLED TV kept players locked into every second of the action. Its striking brilliance and deep contrasts, powered by Samsung’s NQ4 AI Gen3 Processor, made every match feel more intense and more alive.

The 2025 Samsung OLED TV took the gameplay at SuperManila Comic Con even further with ultra-deep blacks and a glare-free screen that delivered sharp visuals in any setting. From dungeon crawls in a dark room or high-speed action in broad daylight, every frame pulls gamers deeper into the game, making the experience feel less like play and more like stepping into another world.

Forget Distractions, Focus on Winning

Most avid gamers agree that concentration is key to victory, next to skills. No matter how experienced they are, every player must keep a close eye on every aspect of the game to secure their win.  Samsung’s OLED TVs  made this possible for the gamers at SuperManila Comic Con with its exceptionally smooth performance brought on by the Motion Xcelerator 165Hz feature.

During the Great Samsung TV Showmatch, professional e-Sports gamers AK and RGN gave it their all as they fought head-to-head with lucky fans. The Samsung OLED TV’s glare-free screen kept the players and their gaming foes locked in for every Kingslayer match and focused on the next game-slaying move.

Symphonic Sound that Transports You to Another World

Beyond leveling up the visuals, Samsung also amped up the sound for a truly immersive gaming experience. Paired with the newest line of AI Q Soundbars,  the Samsung OLED TV gave gamers a front-row seat to what they call the “Samsung Sound Effect” With the Q Symphony feature, the speakers of the Samsung OLED TV and Q Soundbar worked in perfect sync, surrounding players with crisp dialogue and powerful, 3D audio that made every victory feel larger than life.

With wireless Dolby Atmos built right in, the 2025 Q Soundbars delivered a cinematic, theater-like soundstage, so every match played out like an epic adventure you could practically step into.

Your Ultimate Gaming Partner

More than a gateway to smoother wins and jaw-dropping visuals, the new Samsung OLED TV is a game-changer for your whole lifestyle. Thanks to Vision AI, Samsung’s suite of AI-powered features, the TV doubles as your ultimate home ally, ready to personalize entertainment, fine-tune your setup, and even help you keep your space in check. From marathon gaming sessions to cozy nights in, the Samsung OLED TV is built to adapt, so every day feels like it’s running on next-level settings.

Level up your gaming with Samsung OLED TV and AI Q soundbar, available on the Samsung Online Store.Maintain the reliable and powerful performance of your Samsung OLED TV for years to come with Samsung Care+ Premium. Avail Samsung Care+ Premium for as low as PHP 5,799/year* and enjoy extended warranty coverage plus a range of proactive care solutions designed to protect and power up your TV experience.

To learn more about Samsung OLED TVs, visit https://news.samsung.com/ph/.

* Including a 1-year warranty from purchase

SEOUL, Korea – June 23, 2025 – Samsung Electronics Co., Ltd. held its 2025 Southeast Asia Tech
Seminar in Bangkok, Thailand on June 20, unveiling its latest advancements in home appliances for the
region. The seminar showcased how Samsung is bringing AI innovation to everyday living with smarter, more
connected experiences across its appliance and mobile portfolio.

“We are continuously exploring new ways to enhance user convenience by creating seamless synergy
across our products,” said Daren Tay, VP & Regional Head of Digital Appliances for Southeast Asia &
Oceania, Samsung Electronics. “Through the Southeast Asia Tech Seminar, we aim to showcase the depth
of our technological capabilities in detail and further strengthen the trust consumers place in our appliances.”

At the event, more than 40 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines,
Thailand and Vietnam personally experienced Samsung’s vision for 2025 and had an in-depth look at the
design and technology in the featured appliances. The seminar was hosted at the Business Experience
Studio, a space specially designed to offer business clients and visitors innovative and future-focused
experiences through Samsung’s wide range of products and solutions.

Home Living Made Simple: Samsung’s “AI Home” Vision in Action

At the foundation of the showcase is Samsung’s commitment to making home living easier and more
intuitive. This commitment is underscored by its “AI Home” vision, which focuses on the four key pillars of
Ease, Save, Care, and Secure.

One of the centerpieces of this experience is the upgraded AI Home display 1 — a smart screen now
available across more appliances, which enables users to seamlessly access functions, view personalized
information on their Daily Board, and manage their home using Map View. The screen also connects third-
party devices 2 via SmartThings, eliminating the need for a separate hub 3 .

To enhance hands-free control experiences, the Bixby 4 voice assistant now includes Voice ID, 5 allowing the
system to recognize individual users registered in advance, sync personal calendars 6 and even mirror
Galaxy smartphone accessibility settings for better visibility. 7 Users can also access the benefits of new
SmartThings services such as Family Care, 8 which offers peace of mind by alerting family members of
inactivity or unusual patterns, while being secured by Samsung Knox.

Innovative Refrigeration Solutions

At the seminar, Samsung also showcased its new global refrigerator lineup, which brings to life the “Screens
Everywhere” vision that was first unveiled at CES 2025. Notable features of the lineup include the debut of
the 9-inch AI Home display and improved AI Family Hub experiences.

Another highlight was the introduction of the new Side-by-Side model which was recently launched for the
Southeast Asian market. It features an integrated screen for enhanced usability, supports AI Energy Mode 9
through built-in Wi-Fi connectivity and includes Wide Auto Open Door, which allows users to open the door
with just a light touch.

Smarter Laundry, Greater Efficiency

Samsung continues to lead in laundry solutions with AI-enhanced functionality that delivers higher levels of
convenience and efficiency. In response to regional demands, Samsung is incorporating AI Wash 10 —
previously exclusive to front-load washers — to the new Bespoke AI Top Load Washer for the first time.
The top-load models also offer a range of other AI features, including AI Energy Mode and AI VRT+.
Additionally, the new Bespoke AI Washer and Dryer set offers the enhanced AI Wash+ and AI Dry+ 11
features for smarter performance. Notably, they can recognize a wider range of fabric types than before,
giving users a more personalized laundry experience 12 . The new Bespoke AI Laundry washer and dryer set
also comes equipped with AI Home Screen that offer intuitive control and monitoring of essential information
such as wash cycles and remaining detergent levels.

At the seminar, Samsung introduced the principles behind the AI features of its laundry lineup, particularly
focusing on how its devices leverage AI to detect laundry and adjust the washing or drying cycle accordingly.

Diverse air conditioner solutions for smart living

Attendees at the seminar also learned about the new ‘Good Sleep’ mode, which allows users to connect
their air conditioners with their Galaxy Watch series and Galaxy Ring, and enable automatic adjustment of
the air conditioner from the wearable’s detection of their sleep stage.

The newly launched system air conditioner (SAC) lineup was also on display during the seminar, giving
attendees the opportunity to discover more about Samsung’s intelligent climate solutions that offer seamless
smart experiences with built-in Wi-Fi connectivity.

Powerful, Intelligent Vacuum Cleaners

Samsung is also introducing its most advanced vacuum products yet. The Bespoke AI Jet Ultra is the
world’s most powerful cordless stick vacuum, 13 boasting up to 400W 14 of suction power and AI Cleaning
Mode 2.0, 15 which can now detect corner 16 types and floor variations 17 – such as carpets, hard floors, mats – for smarter cleaning. The seminar included a demonstration of the HexaJet Motor, AI algorithm, and All-in-one clean station, demonstrating Samsung’s innovative advancements across both hardware and software offerings.

To find out more about Samsung’s latest home appliance innovations, visit Samsung.com.

1 A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other
smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to
create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home,
such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible
through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access
your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
2 A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.
3 Availability varies by market
4 Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country,
language, and dialect.
5 Available starting from 2025 June through over-the-network update. Timeline may vary depending on the service region or model.
6 To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone
calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the
Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)
7 When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user
signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once
to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually
updated.
8 Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.

9 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required
10 Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may
reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash alike fabrics together.
11 Only available when drying a single type of fabric.
12 Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 3kg load. A turbidity sensor operates for all
weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.
13 Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type
vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with
a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between
January 2024 and December 2024 as compiled by an independent market research institute.
14 Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet
of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
15 The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App.
The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged
or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is
unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles
nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.
16 Corner and floor-wall joint detection only operates in hard floor environments. "Corner" refers to the area where two flat and closed
walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. Recognition accuracy and
reaction speed may vary depending on wall shape and actual usage environment.

(From L-R) Samsung Philippines’ Product Marketing Manager for Home Appliances Reema Magasca, Head of Corporate Marketing Yna Quimson, Head of Digital Appliances Ramon Medina, and Head of Product Marketing for Home Appliances Jayson Angeles celebrate the launch of Samsung’s Bespoke AI lineup, highlighting its commitment to AI-driven home solutions.

MANILA, Philippines – April 8, 2025 – Samsung introduced its new Bespoke AI lineup for innovative AI Home experiences, boasting advanced AI features and displays. Samsung’s Bespoke AI appliances bolster the company’s goal of AI-driven connectivity, which is designed to adapt to diverse lifestyles and simplify life at home.

With the average Filipino investing more time in their hustle and less time on chores and personal interests, Samsung seeks to allow homeowners to make the most of their days at home worry-free with AI-powered home solutions, connected through SmartThings. 

“At the heart of everything we do at Samsung is our goal to make the lives of our customers better and easier with our technology, including our home appliances,” said Ramon Medina, Head of Digital Appliances for Samsung Electronics Philippines. “We are proud that our newest Bespoke AI appliances are a testament to Samsung’s deeper commitment to integrating AI across the connected experience to cater to diverse lifestyles.”

Bespoke AI: Home Living Made Simple

During the preview, Samsung showcased its Bespoke AI Side-by-Side Refrigerators and Washing Machines. These AI-powered appliances demonstrated new functionalities to create an AI Home where Filipino homeowners can enjoy a secure and intuitive user experience. Bound by Bespoke AI’s core pillars—Easy to Use, Care, and Savings—the new Bespoke AI lineup promises to deliver the best of smart living.

Samsung’s Bespoke AI side-by-side refrigerators provide personalized home solutions with all-around cooling and smart features for a richer user experience.

Side-by-Side Refrigerators: Designed for More Than Storage

The new Bespoke AI Side-by-Side Refrigerators are designed to make room for everything you need—and we’re not just talking about their impressive SpaceMax Technology. 

Apart from every corner of the fridge being evenly chilled thanks to the All-around Cooling feature, these advanced refrigerators create a rich user experience with the Family Hub, where you can share photos, listen to music, and access information from the Daily Board. 

The Side-by-Side Refrigerators are also all about access and control. Their sleek 9” AI Family Hub LCD screen lets you control smart devices, access apps, and receive personalized updates. Even from a distance, you can still control your refrigerator using SmartThings on your smartphone or tablet without the extra hardware.

Washing Machines: For Effortless Washing and Drying

Doing laundry can seem daunting, but Samsung’s Bespoke AI Washing Machines simplify the task for you through intelligent AI washing. 

The AI Top-load Washer simplifies laundry with intelligent cleaning and advanced functionality for gentle and thorough washing.

The Bespoke AI Laundry All-in-One Combo is the washing machine you need for all-in-one laundry that eliminates the need to transfer your clothes from the washer to the dryer, thanks to its All-in-one design that seamlessly integrates a washer and dryer in one appliance. Through AI, it washes and dries clothes thoroughly and efficiently by detecting the weight and fabric of your laundry.

Meanwhile, the AI Top-load Washer washes your clothes thoroughly and gently, leveraging AI Wash to adjust its cycle settings automatically. To save time, the Super Speed feature shortens the rinsing time by shooting powerful jets of water and accelerating the spin speed.

With the launch of these home appliances, Samsung seeks to bring new and innovative functionalities to solve Filipinos’ common challenges at home. In helping create an AI Home, users can enjoy a home ecosystem that is useful, meaningful, and safe, ultimately building a living space where they can enjoy the simple, easy life.

To experience Samsung’s AI Home experience, browse the newest selection of Bespoke AI appliances at  https://www.samsung.com/ph/home-appliances/bespoke-home/ or visit any of Samsung’s authorized dealers nationwide.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish. 

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio. 

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance. 

For more information, visit Samsung.com.

For years, Samsung has been the pioneer of innovation in the Foldable category with the Galaxy Z series bringing a premium device experience with every snap. Now, the foldable revolution is in a whole new level enabled with Galaxy AI.

The One UI 6.1 update on the Galaxy Z Flip5 and Galaxy Z Fold5 features boast optimized Galaxy AI features such as – gesture-driven search assistance with circle to search, AI enhanced photo editing, real-time tone suggestions and translations with chat assist, in-person and in-call live translations, and AI-generated summaries and customized notes for maximum productivity and more. Just imagine the infinite possibilities on the bigger foldable screens!

Here’s how you can open up limitless possibilities with Galaxy AI:

Flex your creativity with Galaxy Z Flip5 FlexCam and Galaxy AI

Join the flip side and start your creative journey with the mobile AI enabled Galaxy Z Flip5, which not only comes in stylish hues like Lavender, Mint, Cream and more but has all the features to awaken your inner creative. From start to finish, Galaxy Z Flip5 and Galaxy AI can help you shoot and edit photos like a true professional!

With the Galaxy Z Flip5’s FlexCam and bigger cover screen, you can take the perfect picture at any angle and even set it down to take amazing selfies on your solo trips.

After the shoot, edit the photo in a snap as Galaxy AI presents Photo Assist, a suite of AI powered photo editing tools on your foldable. With Edit Suggestion you can activate your personal editor that uses AI to suggest the most suitable revisions to any of your photos. You can also make tweaks with Generative Edit, which allows you to move, resize, reframe and even remove elements in your photos. Objects can also be used as stickers in your other photos and videos.

After editing, showcase your new masterpiece by setting it as your wallpaper or you can even generate your own wallpapers using the AI Wallpaper feature in your device.

Bigger screen, better productivity now heightened with Galaxy AI

During your busy work day, take more control of your time with the help of your Galaxy Z Fold5 and Galaxy AI. Prepare for your brainstorming sessions or meetings with Browsing Assist to help summarize or translate content in news articles or web pages. For meetings, Transcript Assist can help transcribe voice recordings into text, then summarize and translate those recordings. Afterwards, Note Assist can help you make summaries, sharing important points in a snap.

The Galaxy Z Fold5’s massive screen is not only a multi-tasking dream but also makes playing games or watching videos more immersive. All this and more seamlessly done with its powerful processor, the Qualcomm Snapdragon 8 Gen 2.

You can now experience the full advantage of mobile AI features on the Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Z Flip4, and Galaxy Z Fold4. Take control and soar to higher levels in creativity and productivity no matter which Galaxy Z series device you have.

To start the journey, set up your Samsung Account on your device or go to the Samsung website (account.samsung.com). Get Galaxy AI on your Galaxy Z series today or grab your own Galaxy Z Flip5, Galaxy Z Fold5, or install the update on your Galaxy Z Flip4, or Galaxy Z Fold4 and experience all that it can offer. Also watch out for more updates about Samsung by following Samsung on Facebook, Instagram, and X (Twitter).

The recent ENHYPEN WORLD TOUR ‘FATE’ IN NEW CLARK CITY left Filipino ENGENEs with  concert “FEVER” as they reminisced about their best moments during the concert. From the start of the line to the end of the event, New Clark City was filled with excitement as ENGENEs from all around the country gathered for the concert experience of a lifetime.

Read on as ENGENEs shared their top 4 highlights of the ENHYPEN WORLD TOUR ‘FATE’ IN NEW CLARK CITY, featuring experiences with the concert’s exclusive brand partner, Samsung as it unveiled the ultimate concert phone perfect for every K-pop fan.

Concert hype and making new friends!

Of course, one of the best things about going to concerts is making new friends. ENGENEs from all around the Philippines gathered in New Clark City for a day, showing their love for the group with their  fellow fans in the venue. Yel, an ENGENE from Marikina City shared, “It was great interacting with other ENGENEs, especially since we all have a lot in common. It was a great opportunity to meet new ENGENE friends’.”

The fun began even before the concert as ENGENEs gathered to claim their ENHYPEN themed concert straps and hung out at the entertainment zone hours prior to the concert. Samsung, the exclusive partner of ENHYPEN WORLD TOUR ‘FATE’ IN NEW CLARK CITY also hosted activities ENGENEs could enjoy like interactive AI stations they could experience together and a raffle to win exclusive ENHYPEN merchandise. It was a fun moment to enjoy with fellow fans and an avenue to make new friends in the area. “Being in one area with co-ENGENEs and ENHYPEN was the highlight of my ‘FATE’ World Tour,” avid k-pop fan Lily shared.

During the concert itself was also a great opportunity to connect with fellow fans in between songs. “The ENGENEs I met were sweet! I met fellow fanboys and we had fun shouting and screaming during the concert,” James, a multimedia professional ENGENE, stated.

An elevated concert experience with the Samsung Booth

As the exclusive partner of ENHYPEN WORLD TOUR ‘FATE’ IN NEW CLARK CITY, Samsung hosted a booth at the entertainment zone near the venue, allowing ENGENEs to learn more about the new Galaxy S24 Series and how it was designed to make the concert experience of K-pop fans truly epic with its amazing camera capabilities. ENGENEs could also win an ENHYPEN WORLD TOUR ‘FATE’ merch t-shirt if they enter Samsung’s raffle.

James also shared that the Samsung booth in the experiential zone helped them get to know the Galaxy S24 devices while waiting for the concert to begin.  “I visited the Samsung booth! It was actually the nicest booth out of all the booths present in the Entertainment Zone. I was curious about the Samsung Galaxy S24 and from that booth I learned the many capabilities of the phone and how it’s actually perfect for taking fancams!.”

ENHYPEN’s energetic and unique performances

ENHYPEN gave it their all in the concert, showing their love for ENGENEs as the group performed a galaxy of their greatest songs from “CRIMINAL LOVE”, “Sweet Venom”, “Bite Me”, and fan favorites “SHOUT OUT” and “Polaroid Love.”

When we asked what their favorite performances were, artist and ENGENE, Ran  shared: “‘Polaroid Love’ and ‘SHOUT OUT.’ Those songs really mean a lot to both ENHYPEN and ENGENEs. I even got emotional with those two songs.”

ENHYPEN also shared their love for the Samsung Galaxy S24 Ultra featuring its upgraded camera during the performance of their popular song, “Polaroid Love’.” This experience was also one that fans deemed unforgettable as the boys got closer with their fans and went around the concert venue in moving carts.

Their energetic vlogs and live selca (self cam) were also featured on the concert wide screen for viewers to enjoy. “I thought ENHYPEN was taking a selfie with the Samsung Galaxy S24 Ultra with the audience! That was such a sweet moment between ENHYPEN and ENGENEs,” James said.

Reminiscing our time with ENHYPEN

While concerts may only be a few hours long, the memories created will last for a lifetime. For one K-pop fan, “Concerts are investments to our happiness.”  Reliving concert moments after it had happened brings back the joy a hundred fold, especially when re-watching the clips taken during that time.

Many fans also attend concerts excited to take photos and videos of the group and especially of their bias members that they can share with fellow fans and friends. James said, ”K-pop fans are always looking for a device to record high-quality fancams on. And fancams, we take those seriously!”

The Galaxy S24 Ultra is the perfect concert companion with its super high-definition photos enhanced with ProVisual engine that shoots incredible photos even at night. The Galaxy S24 Ultra hosts 4 powerful cameras equipped with up to 100X Space Zoom including 10x optical quality zoom and 100x digital zoom with Super Resolution technology, ideal for taking videos.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any condition, even when zoomed in, with a 5x sensor that aids its low light zoom video capabilities. This means the photo and video captures of the device look high-quality even in low light or at night.

The Galaxy S24 Ultra is also a win with its powerful adaptive battery that accompanies you all-day in enjoying moments to the fullest with zero worries of running low on steam, with a battery life that can last up to 30 hours of video play and 95 hours of music listening.

The year is still young and there are more epic concerts coming this year so capture and relive your concert experience with the Galaxy S24 Ultra – find out more at https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/.

Stay tuned for more updates by following Samsung’s social media page: www.facebook.com/SamsungPH/.

Clockwise from left: SEPCO President Min Su Chu introduces the Samsung Kiosk to guests and attendees; SEPCO and CTCSTI leaders toast to a successful partnership; Guests from various enterprises are in attendance to know more about Samsung Kiosk; SEPCO and CTCSTI leaders pose for a photo during the event.

In its bid to help all kinds of businesses meet the demands and changing needs of their customers, Samsung Electronics Philippines (SEPCO) introduced the Samsung Kiosk to key enterprises and businesses in an event partnership with CTC Solutions Technology, Inc. (CSCSTI) in Hive Hotel, Quezon City.

CTCSTI is a solutions first company with nearly 28 years of experience in catering to retail stores and quick service restaurants in the Philippines. CTCSTI has also been a premium partner of SEPCO since 2018, carrying the global brand’s Display technology to the retail and QSR markets.

In attendance were SEPCO President Min Su Chu, CTCSTI President Jayson Dy, CTCSTI General Manager Ina Estrolavio, Epson Philippines President and Director Kusama Masako with Senior Manager for Vertical Printers Noelle Gonzales, and Toshiba Global Commerce Solutions Country Sales Manager for the Philippines Jayvee Chua.
In his remarks, SEPCO President and Managing Director Min Su Chu highlights the world class Kiosk technology Samsung offers. “This year, Samsung is celebrating our 25th year in the Philippines. Our vision is to inspire generations of Filipinos with world-class technology that will not only empower every household, but also prime businesses for success. With our Samsung Kiosk, businesses will see and experience firsthand how our technology can help them go above and beyond.”

He also highlights CTCSTI as a valuable partner for SEPCO. “We are truly grateful for this partnership with CTCSTI. We’ve seen a lot of successes together, and we thank them for generously sharing their experience and expertise in the retail and QSR industry.”

During the live demo in the event, guests were able to experience why Samsung Kiosk is the new standard for self-service. It is ready out-of-the-box and simple to install, operate, and maintain – helping businesses provide a modern and secure customer service. The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés, and many more.

Among the products and devices that guests were introduced to include the Digital Menu Board and Signage, the Flip Pro Interactive Whiteboard, Small Touch Displays, Ruggedized Phone and Tablet for mobile ordering.

Samsung Kiosk is part of Samsung’s push to allow businesses and retailers around the world to optimize their customers’ journey. Here in the Philippines, fast food chain KFC currently uses Samsung Kiosk on Windows OS at 63 locations. The Samsung Kiosk creates an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Samsung Kiosks at more than 100 additional stores by the end of the year.

To know more about Samsung Kiosk, you may visit Samsung Kiosk with Windows i3 OS. To know more about how Samsung technologies can help your enterprise, please visit www.samsung.com/ph/business.