MANILA, Philippines – June 26, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, and a Samsung TV and Supergirl intergalactic experience at the Mall of Asia Atrium.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.

As part of the film’s press tour, the Supergirl intergalactic pop up experience is available at the Mall of Asia Atrium from June 18 to 26, 2026  featuring  Samsung’s 2026 Vision AI TV line-up, including the Neo QLED and Samsung OLED, monitors, and home audio lineups throughout film-inspired spaces, including Supergirl’s celebration area, Kara’s Ship, the Intergalactic Bus Stop and greeting wall.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years, Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com. 

Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.

Designed to seamlessly blend art, technology and design, the 2026 Samsung The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.

Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.

1. A Personal Gallery with World-Renowned Art 

Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.

According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey¹, 78% of consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:

• The Samsung Art Store features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with Moomin and Art Basel 2026.
  
• Art Store Streams ² deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.

2. Premium Entertainment for Every Home

While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 76% of consumers aware of The Frame associate it with exceptional picture quality, while 75% view it as a premium and high-end TV. 

The 2026 lineup delivers on these expectations through a combination of advanced display technology and intelligent experiences.

Exceptional Picture Quality

• Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
• Real Quantum Dot technology that produces more vibrant, true-to-life colors.

Smarter Viewing with Samsung Vision AI Companion

Beyond picture quality, The Frame is equipped with Samsung Vision AI Companion, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.

Through a dedicated AI button or a long-press of the Home button ³ on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.

Designed for Art and Entertainment

Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.

• Glare Free display⁴ keeps distractions to a minimum, reducing reflections while preserving vivid color and brightness. 

• Q-Symphony, which synchronizes compatible Samsung TVs and soundbars for richer audio experiences.
• Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost.

3. Designed to Elevate Every Living Space 

A television is more than an entertainment device these days, it is also part of the home’s overall design. 75% of consumers familiar with The Frame associate it with an elevated look and feel. Designed to complement modern interiors, the TVs seamlessly blend form and function through:

• Modern Frame Design that resembles a framed artwork.
• Customisable magnetic bezels ⁶ that snap on easily to suit different interior styles and personal preferences.

The Frame TV can also be mounted nearly flush against the wall using Samsung’s Slim Fit Wall Mount, helping it resemble a framed artwork rather than a traditional television.

Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame is designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.

The latest The Frame TV is now available in Samsung Philippines. Visit Samsung.com/ph to explore the full lineup, including available sizes, customizable bezel options and the latest promotions.

1 Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = [number] in [subsidiary]

2 Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

3 Users will need to review and accept the Privacy Notice the first time they use the service.

4 Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

5 Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

6 Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.

SEOUL, Korea – June 25, 2026 – Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[6] and Perplexity.[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 10 in samsung.com, Samsung Experience and Authorized Stores, and Samsung Flagship stores at Lazada and Shopee. Available in Black, Blue, and Light Pink.[10]

Exclusive launch offers await when you purchase the Galaxy A27 5G until September 15, 2026. Get savings up to Php3,639 (P1,500 off discount, free travel adapter and Jisulife fan).*

For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

*DTI Permit No. FTEB-258063 Series of 2026

Specification Table

[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Color availability may vary depending on country or carrier.

[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels, the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look.

Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces.

This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life.

1 Customizable bezels sold separately and options may vary by market.

Galaxy Manila Marathon 42KM runners navigate the EDSA route, pushing through the midnight course with focus and endurance. Shot on the Samsung Galaxy S26 Ultra by Team Galaxy and photographer Jilson Tiu.

Every marathon is measured in kilometers, but the moments that stay with runners long after the finish line are often the ones in between. For one historic first, EDSA was transformed from Metro Manila’s busiest highway into a landmark marathon route, as 25,000 runners came together for the Galaxy Manila Marathon 2026.

Held on June 12 to 13, 2026, the Galaxy Manila Marathon marked a historic first for Philippine running with the first-ever full marathon route traversing EDSA end-to-end. Through its partnership with RUNRIO and SM Supermalls, Samsung helped champion a milestone that brought together thousands of runners through endurance, personal achievement, and community.

Marathoners make their way through the EDSA-Ayala underpass along the historic route, sustaining rhythm through a continuous stretch of the course. Photo captured using the Samsung Galaxy S26 Ultra by Team Galaxy and photographer Jilson Tiu.

In celebration of Philippine Independence Day, the event brought together elite athletes, fitness enthusiasts, first-time runners, families, and communities across 5KM, 10KM, 21KM, and 42KM race categories. The full marathon began late June 12, guiding runners along a historic route that reimagines one of the country’s most recognizable roads as a space for movement and collective achievement.

Capturing this momentous transformation was photographer Jilson Tiu, who documented the Galaxy Manila Marathon using the Galaxy S26 Ultra. His photographs chronicle a rare shift of EDSA, revealing a city in motion where runners, supporters, and the urban landscape converge around a common purpose. Throughout the course, the Galaxy S26 Ultra enabled Jilson to capture the scale, energy, and emotion of a marathon that redefined how EDSA is experienced.

Samsung Electronics Philippines Mobile Experience (MX) Head Kristine Go shared talks about the brand’s continued commitment to wellness with Samsung’s Galaxy ecosystem.

“The Galaxy Manila Marathon is a strong expression of Samsung’s vision for connected wellness, where technology and lifestyle intersect to inspire healthier, more intentional living. This year reflects a growing community that values progress, resilience, and deeper connections,” Samsung Electronics Philippines Mobile Experience (MX) Head Kristine Go shared.

“Through Samsung’s Galaxy ecosystem, we aim to enable more seamless wellness journeys that extend beyond race day, supporting how people move, recover, and live with greater purpose every day,” Go emphasized.

What unfolded was more than a race; it reflected how running in the Philippines has evolved into a more empowered, community-driven pursuit of wellness, where health is seen not just as a goal, but as a lifelong journey shaped by consistency, mindset, and memorable experiences rather than distance and speed.

A Growing Movement for Connected Wellness

Powered by Samsung’s latest Galaxy Watch innovations, Samsung showcased how connected technology can support healthier lifestyles at the Galaxy Manila Marathon 2026. Featured at the event were the Galaxy Watch8, Galaxy Watch8 Classic, and Galaxy Watch Ultra, showcasing Samsung’s latest approach to fitness, recovery, and everyday wellness.

Beyond performance metrics, the Galaxy Watch8 delivers adaptive coaching through Running Coach, offering tailored training and real-time guidance based on individual fitness levels. This supports users to prepare more effectively for goals ranging from their first 5KM to a full marathon. 

Key wellness features such as Energy Score provide a snapshot of physical and mental readiness, helping users better understand when to push forward or prioritize recovery. Meanwhile, advanced BioActive Sensor technology and Antioxidant Index offer deeper health insights beyond traditional fitness data. Together with the broader Galaxy ecosystem, Samsung continues to empower users to train smarter, recover better, and cultivate healthier habits that extend far beyond race day.

Powered by Community, Inspired by Progress

With the success of the Galaxy Manila Marathon, Samsung continues to strengthen its commitment to connected wellness in the Philippines. The Run with Galaxy initiative brings Filipinos together through shared experiences rooted in movement, community, and wellbeing.

Supported by the Department of Tourism (DOT), the marathon series features routes certified by the World Athletics and the Association of International Marathons and Distance Races (AIMS), and sanctioned by the Philippine Athletics Track and Field Association (PATAFA), reflecting Samsung’s continued focus on delivering meaningful experiences at scale.

Ready for your next race-day goal? Whether you are training for your first 5KM or chasing a new marathon personal best, Galaxy wearables are designed to support every step of the journey.  For a limited time, enjoy up to 40% savings on select Galaxy wearables. Get the Galaxy Watch8 (40mm) for as low as ₱8,396 (from ₱20,990), the Galaxy Watch8 (44mm) for ₱9,196 (from ₱22,990), the Galaxy Watch8 Classic (46mm) for ₱11,996 (from ₱29,990), and the Galaxy Watch Ultra for ₱16,396 (from ₱40,990). Those looking for an everyday fitness companion can also enjoy the Galaxy Fit3 for just ₱1,396 (from ₱3,490).

DTI Fair Trade Permit No. FTEB-257872 Series of 2026

Last July 17 at BSK in Mandaluyong, Samsung unveiled its newest Vision AI TV lineup and highlighted how today’s televisions have evolved beyond traditional viewing devices into versatile companions for gaming, fitness, sports, movies, music, and everyday living.

With Filipinos increasingly using their TVs for more than just watching content, Samsung designed its latest innovations to effortlessly support diverse interests through advanced display technology and the remarkable intelligence of Vision AI Companion.

“Today’s consumers expect their TVs to do more than simply display content,” Samsung Head of VD Business Chris Almazan shared during the event. “They want experiences that adapt to their interests, simplify everyday tasks, and make entertainment more immersive. Vision AI was built to deliver exactly that.”

Play Your Way with Vision AI

The event transformed Samsung’s latest displays into interactive playgrounds where guests experienced firsthand how Vision AI enhances the things they love most.

At the “Shoot Your Shot” zone, sports and gaming enthusiasts competed in 1-on-1 basketball shoot out match on the Samsung OLED Vision AI TV. The display’s vibrant colors, deep contrast, and fast refresh rate showcased how Samsung OLED technology delivers immersive gameplay that keeps up with every fast-paced moment.

Fitness enthusiasts explored the “Break a Sweat” zone, featuring the Samsung Neo QLED Vision AI TV. Here, guests experienced the seamless connection between a Galaxy Watch and Samsung TV through SmartThings, demonstrating how Samsung’s connected ecosystem helps users monitor workouts and follow fitness routines from the comfort of their homes. 

Movie and television fans gathered at the “Fill in the Blanks” zone, powered by the newest Samsung Mini LED Vision AI TV. Through a game featuring iconic movie and television quotes, participants experienced cinematic picture quality that brought scenes to life with remarkable brightness, detail, and realism.

Meanwhile, the excitement surrounding Formula 1 and global motorsports came to life at the “Race to Glory” challenge featuring the Samsung Odyssey OLED monitor. Guests tested their racing instincts in a racing simulator setup by Apex Racing Philippines, as they experience every turn, acceleration, and overtake through the monitor’s stunning OLED visuals and ultra-responsive performance. The activity showcased how Samsung Odyssey OLED delivers the speed, precision, and immersion that racing fans crave.

The competition culminated in a team trivia showdown featuring top performers from each activity zone. Built around key passion points—from gaming and sports to AI—each trivia round turned familiar content into real-time challenges that highlight how Vision AI enhances clarity, motion, and viewing intelligence.

Extraordinary Performance in the Smallest Details

The event also spotlighted Samsung’s latest display innovations, including its industry-leading Micro RGB and Mini LED televisions.

Samsung demonstrated how extraordinary display performance lies in the smallest details. Building on its legacy as the innovator behind Real Quantum Dot Technology on QLED TVs, Samsung’s newest display technologies unlock lifelike visuals with unprecedented depth, color accuracy, and vibrancy.

Beyond picture quality, Samsung Vision AI TVs are powered by Vision AI Companion, transforming televisions into intuitive everyday assistants that bring answers, ideas, and entertainment directly into the home.

As the global no. 1 TV brand of 20 years and no. 1 soundbar brand of 12 years, Samsung continues to redefine what a TV can do through supersized displays and above standard screen resolution. 

Samsung also ensures consumers get the most from their Vision AI TVs with free access to unlimited entertainment through Samsung TV Plus and up to seven years of operating system upgrades.

The evening concluded with a special performance by The Itchyworms, capping off a celebration of technology, entertainment, and the passions that bring people together.

Through Vision AI, Samsung is proving that the future of television is not just passively watching screens—it is creating smarter, more personalized experiences that help people enjoy more of what they love.

Purchase the right Vision AI TV for your passions today. Go to https://www.samsung.com/ph/tvs/all-tvs/ or visit any of Samsung’s authorized dealers nationwide.

The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Southeast Asia and Oceania Households 

	1. Movie Night: When Performance Comes to life  When expectations rise, so must streaming quality. Picture clarity, color accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic color gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid color and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.Beyond on-screen performance, Samsung’s Vision AI Companion[3] — a multi‑agent platform combining Large Language Model powered‑ intelligence with Bixby to support natural conversations enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of respondents who are aware of The Frame expressed a preference for its design.
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[4] — giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store[5] that bring new inspiration. Paired with a refined, modern frame design and glare-free screen, premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console — making responsiveness and picture precision key considerations at purchase1
Designed for This Moment Samsung OLED TVs excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites, and vibrant colors, every scene stays crisp and focused — even in darker, more intimate settings. Designed for next-level gaming performance, these TVs enhance your setup with features built for smooth and responsive gameplay. NVIDIA G-SYNC and AMD FreeSync Premium work together to keep motion clear and fluid, reducing screen tearing and ensuring smoother, more stable visuals. Gamers can also enjoy exceptionally fluid visuals and sharp clarity during fast-paced action, making every gaming session more immersive and responsive[6].

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know?Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase1
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive — placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode[7], available on the 100″ M90H, M80H, as well as other selected Samsung AI TVs like the QN80H, QN70H, and more, delivers a more exciting gameday experience with optimization of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[8] lets you personalize your listening experience – adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

For more information, visit: https://www.samsung.com/ph/

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.  

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

[4] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[6] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[7] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

[8] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

Almost six months in, and your best moves are still ahead. This June, elevate your daily routine with exclusive, limited-time offers on the advanced Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, the versatile Galaxy Z Fold7 and Galaxy Z Flip7, and the dependable Galaxy S25, Galaxy S25+, Galaxy S25 Ultra before these exclusive deals slip away! 

If you’ve been waiting for a sign to finally upgrade, this is your moment—these exclusive trade-in deals and limited-time offers run only until June 30.

An Ultra Upgrade for Those Who Know Their Galaxy Best 

The latest Galaxy S26 Ultra takes everything you love to a more intuitive Galaxy AI.

The new Now Nudge intelligently anticipates your daily routine, serving up helpful, contextual reminders when they matter most. Taking this excitement further is the world’s first-ever Privacy Display dynamically shielding your screen from wandering eyes wherever you are. If you have trusted Galaxy to power you for years, the Galaxy S26 Ultra is the ultimate version of the experience you must get.

Where Style Flips and Productivity Unfolds

For anyone who values style and appreciates an elevated form factor, take the leap into the foldable future right now. Get up to ₱6,000 off the Galaxy Z Fold7 and Galaxy Z Flip7 when you purchase at any Samsung Authorized Store, or leverage the Trade-In Promo to get up to 46% off the powerhouse Galaxy Z Fold7 just by trading in your old device.

Unfold the sleek Galaxy Z Fold7 into an immersive 8-inch workspace. Optimized for seamless side-by-side multitasking, it lets you work efficiently on the go without sacrificing efficiency. Meanwhile, the pocket sized Galaxy Z Flip7 unfolds into a versatile FlexWindow that comes with a FlexCam, allowing you to capture stunning, hands-free content in creative angles.

A Smarter You Made Seamless

For those who rely on performance-driven devices, the Galaxy S25 Ultra, Galaxy S25, and Galaxy S25 FE continues to be an incredibly smart, value-packed choice. Trade in your current phone and enjoy up to 47% off your new Galaxy S25 series or secure a free double storage upgrade with additional discount worth up to ₱16,000 off, giving you all the space you need for the rest of the year.

The Galaxy S25 Ultra makes every task easy with a multimodal AI agent that adapts to your daily habits. When it’s time to play, the Snapdragon® 8 Elite platform and a 40% larger vapor chamber deliver hyper-realistic, lag-free gaming even under pressure. Ready for the Galaxy flagship experience? The Galaxy S25 FE blends premium performance with a balanced price. Immerse yourself in an ultra-smooth display, and capture life’s best moments in brilliant clarity—day or night—with an upgraded 12MP front camera and enhanced Nightography.

A New Reset Deserves a Galaxy Upgrade

Effortlessly sync your daily routine by maximizing mid-year rewards for a Galaxy Ecosystem with exclusive add-ons and flexible payment options. Enjoy up to 30% off when you pair your upgrade with a Galaxy Watch and Galaxy Buds, pocketing massive savings worth up to ₱12,000. Get an additional up to 11% off on your brand-new device alongside seamless 0% interest installment plans for up to 24 months using participating credit cards at select channels.

Your Final Sign to Upgrade is Here

Take the chance to elevate your lifestyle. Choose the peak performance of the latest Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, the heightened productivity and style of the Galaxy Z Fold7 and Galaxy Z Flip7, or the proven value of the highly capable Galaxy S25 Galaxy S25, Galaxy S25+, Galaxy S25 Ultra. 

Head to your nearest authorized Samsung store today, or stay updated on the latest promos and deals by visiting the official Samsung website at news.samsung.com/ph before the June 30 deadline passes!

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MANILA, Philippines (June 9, 2026) – In today’s world, we have more ways than ever to access our favorite content. Everyday, we can watch a show during a commute or follow sports highlights on social media. But while portable devices undeniably offer convenience for on-the-go consumption, 20-year global No. 1 TV brand Samsung argues that televisions continue to own the depth of viewing experience.

“In recent years, we have seen a transformation in how people consume content with a rise in preference for convenient, short-form entertainment,” said Samsung Philippines Head of Audio and Video Chris Almazan. “But when we want to be fully immersed in our passions, whether it’s a favorite film, sport, or game, people naturally gravitate toward the biggest and most capable screen in the home — which remains to be the TV.”

With its latest lineup of Vision AI TVs, Samsung proves that some experiences are better with a bigger screen.

Scaling Your Passions Requires Bigger Screens

According to Samsung, televisions are among the most accessible ways for people to nurture their passions. “Display innovation has always been about helping consumers connect more deeply with the things they love,” argued Almazan. This is the guiding principle for the new Samsung Vision AI TVs. “Whether it’s watching a blockbuster film, cheering for their team, or diving into virtual realms, we wanted to make every experience more meaningful through monumental scale and innovative display technology,” he explained.

The new Micro RGB Vision AI TV introduces a breakthrough display architecture that produces richer colors with greater accuracy and breathtaking vibrance. This allows viewers to experience every frame exactly how they are intended, delivering remarkable cinematic depth and nuance like only televisions can. The Samsung TV Plus app enriches the viewing experience, offering instant access to hundreds of live channels and thousands of on-demand titles at no additional cost. “We want Samsung TVs to allow people to spend less time searching and more time exploring new interests without barriers,” shared Almazan.

Meanwhile, the Mini LED Vision AI TV immerses audiences deeper into their passions through AI-enhanced processing and precise light control. The Neo QLED Vision AI TVs support multitasking and connected living with premium visuals and intelligent features, making balancing everyday entertainment with everyday productivity more seamless. Viewers gain competitive gaming edge and more immersive entertainment with the Samsung OLED Vision AI TV’s ultra-fast responsiveness and exceptional audiovisual quality.

Almazan asserted, “When people are pursuing their passions, they want an experience that draws them in completely. That’s where television continues to excel as it gives people the space to engage with what they love on a scale that feels more impactful and memorable.”

Vision AI Companion Takes You Beyond Passive Viewing

Today’s consumers demand more out of their TVs. Aside from massive scale and advanced audio and display, Samsung finds that TVs have to adapt to the lifestyles of modern households. Through Vision AI Companion, Samsung transforms televisions into intuitive companions, capable of understanding user preferences, anticipating needs, and delivering more personalized experiences. Leveraging advanced natural language processing, users can converse with their TV to seek real-time recommendations or instantly pull up information they need.

“Samsung envisions the TV as a highly intelligent companion that actively enhances daily living,” noted Almazan. “By integrating Vision AI Companion to Samsung TVs, we want to eliminate friction from the viewing experience and empower your TVs to do more. With TVs that effortlessly adapt to user habits, they can maximize and personalize their entertainment experience in a way that only televisions can.”

Managing Your Home is Safer and More Efficient with SmartThings

Aside from seamless viewing experiences, Samsung also empowers homes with effortless connectivity through TVs, evolving the television into a central hub that assists users as they orchestrate the rhythm of their home. “The TV occupies a unique place within the home. It’s often the largest, most visible screen in the household and where families naturally gather. This makes it the ideal place to connect and manage the broader smart home experience,” said Almazan.

SmartThings integration allows Samsung TVs to connect devices through one intuitive interface. From managing and monitoring connected appliances to managing energy consumption, Samsung TVs put users in full control of their daily routines.

The Head of VD at Samsung further stated, “The goal is to have Samsung televisions actively support a smarter, more efficient household. When you can manage your smart devices through the TV, it becomes an irreplaceable tool for modern living.” By reducing complexity and bringing information together in one place, Samsung televisions help people spend more time enjoying what matters the most.

With more homes adapting smart, connected devices, robust security becomes even more important. Samsung recognizes that consumers expect their connected devices to perform seamlessly, while also protecting their personal data and information. “We built the Samsung Knox Security directly into the television experience. It operates to help safeguard personal data, protect connected devices, and defend against potential threats through continuous monitoring and software protection,” explained Almazan.

He added, “Samsung believes that consumers shouldn’t have to choose between convenience and security. With televisions becoming increasingly integrated into daily life, security must be embedded into the experience from the very beginning.”

By providing robust security alongside premium entertainment experiences, Samsung aims to ensure that the television remains the biggest and most trusted screen in the home.

The Best TVs are Built for the Long Run

In many households, televisions are among one of the longest-lasting technology investments people make. For Samsung, this longevity is supported by durable hardware and continuous software innovation.

Powered by One UI Tizen, the new Samsung Vision AI TVs guarantee up to 7 years of OS upgrades. “We want to ensure that Samsung televisions continue to deliver value by adapting and evolving for years to come,” said Almazan. Through this, new features and improvements can be introduced over time, helping users stay up to date without constantly upgrading devices.

“Consumers deserve technology that grows with them, adapts to their needs, and keeps pace with innovation,” he stated. This approach reflects Samsung’s commitment to pushing innovation designed for long-term value.

For all the technological advancements shaping today’s televisions, Samsung finds that the most important role of the TV remains unchanged.

“TVs continue to bring families and communities together, from watching movies and catching the most exciting live sporting events, to taking on new virtual worlds and discovering stories that inspire them,” Almazan shared. “In a world increasingly defined by individual screens and fragmented attention, televisions continue to create moments of shared experience.”

He added, “Technology will continue to evolve, but the human desire for meaningful experiences remains constant. Samsung’s goal is to create TVs that make those experiences richer, more immersive, and more memorable than ever. That’s why televisions continue to matter, and why we believe its best days are yet to come.”

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.