From capturing solo travel memories to keeping up with fitness goals, today’s lifestyles call for technology that can keep pace without adding to the things people carry. With the Galaxy Z Flip8, Galaxy Watch9, and Galaxy Watch Ultra2, users can enjoy more convenient ways to create content, stay active, and make the most of every experience.

The appeal of going hands-free continues to grow. Whether it’s filming a morning routine or capturing a workout, the Galaxy Z Flip8 and Samsung’s latest smartwatches offer practical ways to bring technology into everyday pursuits.

Hands-Free Creativity with the Galaxy Z Flip8

With its compact foldable design and FlexCam, the Galaxy Z Flip8 makes it easier to capture photos and videos hands-free, without the need for a separate tripod.

By folding the device at a suitable angle and placing it on a stable surface, users can frame hands-free shots for outfit checks, travel diaries, group photos, and everyday videos. The FlexWindow also allows users to preview shots and capture moments without unfolding the device, while Super Steady video helps keep footage stable when recording on the move.

Beyond its practical design, the Galaxy Z Flip8 gives users more opportunities to express their individuality and capture life’s moments, making it a natural companion for an active, on-the-go lifestyle.

Stay on track with Galaxy Watch9 and Galaxy Watch Ultra2

Meanwhile, the Galaxy Watch9 and Galaxy Watch Ultra2 help users stay connected to their wellness goals and active lifestyles. The Galaxy Watch9 supports everyday health and fitness tracking, making it a practical companion for monitoring activity and building more consistent routines.

The Galaxy Watch Ultra2 is designed for more demanding activities, bringing together a durable design and features suited to active adventures. Whether working toward a new fitness milestone, exploring a destination, or simply making more time for movement, both smartwatches help users keep their goals in focus while spending more time doing what they enjoy.

Upgrade Your Flip Side with Exclusive Galaxy Offers

For those ready to experience foldable innovation, Samsung offers more reasons to upgrade. Trade in an eligible device and enjoy up to 50% trade-in savings on the Galaxy Z Flip8, bringing iconic style, intelligent features, and innovation together in one compact device. The trade-in offer is available until November 8, 2026.

Consumers can also power up their payday with exclusive Galaxy offers available from October 26 to 31, 2026. Get 10% off the Galaxy Z Flip8, plus an extra 10% off on up to 24-month installments and freebies. Meanwhile, shoppers can use the code GALAXYAF30 to enjoy 30% off the Galaxy Watch Ultra2, plus freebies.

With these limited-time offers, it is the perfect opportunity to upgrade their devices and discover new ways to capture moments, stay active, and pursue their passions with Galaxy.

For more details on the promotions, eligible devices, and full terms and conditions, visit Samsung Philippines.

DTI Fair Trade Permit No. FTEB-268621, 266841, 269369, 267976, and 266269 Series of 2026

• Samsung unveils Galaxy A18 and Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users.
• Galaxy A18 offers an immersive viewing experience with its 6.7‑inch FHD+ Super AMOLED display and creative freedom with a true versatile triple‑camera system.
• Galaxy A08 focuses on the essentials with a 6,000mAh battery designed for longer entertainment use and an upgraded processor and memory.
• Both devices feature Circle to Search with Google, multiple AI agents, IP64 dust and water‑splash resistance, Samsung Knox Vault and up to six generations of OS upgrades and six years of security updates.

[PHILIPPINES] – [27 October 2026] – Samsung Electronics has unveiled the new Galaxy A18 and Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users. Designed around the moments that matter – from streaming content and capturing memories to getting things done – the new Galaxy A series combines meaningful upgrades with the dependable Galaxy experience.

“With the launch of Galaxy A18 and Galaxy A08, we are making meaningful mobile experiences more accessible by focusing on what users value most – smooth performance, durability, and essential mobile AI experiences,” said Kristine Go, Head of Mobile Experience for Samsung Electronics Philippines. “The Galaxy A18 focuses on everyday essentials with well-rounded features, while the Galaxy A08 offers reliability with long-lasting battery life to help users stay connected, entertained and productive throughout the day.”

Galaxy A18: Elevated Performance and Versatile Experiences

The Galaxy A18 delivers an elevated smartphone experience with its 6.7-inch FHD+ Super AMOLED display and Helio G99+ processor, delivering rich visuals and fluid scrolling for streaming, social media and gaming.

Powered by an upgraded LPDDR5 memory, it offers faster data transfer speeds, supporting more responsive multitasking and more efficient processing for AI-powered tasks. Equipped with RAM Plus, which uses available storage as virtual memory, the device is designed to keep apps running smoothly in the background and enable seamless switching between apps and tasks. RAM Plus can also be enabled for an extra boost during activities such as gaming, or switch off to preserve storage for photos and videos.

The device also features a true versatile triple-camera system comprising a 50MP wide camera, 5MP ultra-wide camera and 2MP macro camera, giving users greater creative freedom to capture different perspectives. From expansive landscapes and group photos to detailed close-ups, the Galaxy A18 makes it easy to frame every scene just the way you want.

Galaxy A08: Reliable Performance That Lasts

A large 6,000mAh battery gives the Galaxy A08 the power to go further throughout the day, whether users are streaming videos, browsing social media, or staying connected with friends and family. With a dependable foundation, users can spend more time enjoying their favorite content and less time worrying about running out of battery.

The Galaxy A08 is also powered by the Helio G99+ processor and upgraded LPDDR5 memory, supporting smooth, everyday use while helping to manage power consumption. RAM Plus provides additional flexibility when more memory is needed, while users can switch it off to preserve storage for photos and videos.

For capturing everyday moments, the Galaxy A08 features a 50MP autofocus main camera, 2MP depth camera and 8MP front camera, providing the essentials for taking and sharing photos with ease.

Core AI Experiences for Easier Tasks

Galaxy A18 and Galaxy A08 introduce more intuitive ways to search, discover and get things done. With enhanced Circle to Search, users can circle or tap content on their screen to search for information without typing or switching between apps. A new Find the Look feature allows users to search for an entire outfit or identify music playing nearby.

Both smartphones now come with multiple AI agents that help users move more seamlessly between supported Galaxy native apps, Google apps and selected third-party applications. Through voice commands or a long press, users can ask Gemini or Perplexity to activate supported apps, helping them complete tasks more intuitively across different services.

Built For Long-Term Reliability

Both Galaxy A Series smartphones feature enhanced durability with IP64-rated protection against dust and water splashes. The Galaxy A18 incorporates a glass-fibre-reinforced polymer back cover that is thinner and stronger[1], providing greater strength while maintaining a slim profile.

Both devices are supported by up to six generations of OS upgrades and six years of security updates, helping users enjoy a more secure and dependable mobile experience over time. Equipped with Samsung Knox, the Galaxy A18 and Galaxy A08 also feature Knox Vault[2] for hardware-based protection of sensitive information. This dedicated security environment helps safeguard private data, giving users added confidence as they manage more of their lives through their smartphones.

Design and Availability

The Galaxy A18 and Galaxy A08 offer a simple yet refined look, with colors designed to suit different preferences. The Galaxy A18 will be available in Black, Silver, and Light Blue, while the Galaxy A08 will be available in Dark Blue, Silver, and Green.

The Galaxy A08 is available now at https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a08-dark-blue-128gb-sm-a085fdbgphl/buy/, and starts at ₱11,190 for the 4GB+64GB variant and ₱13,090 for the 4GB+128GB model. Get yours now until November 30 to enjoy up to ₱1,200 in savings—bringing the price down to as low as ₱9,990 and ₱11,990, respectively—when you purchase via cash at Authorized Samsung Stores nationwide.

The Galaxy A18 will be available in the Philippines by December 2026.

[1] Compared to Glastic material used in previous Galaxy A Series smartphones.

[2] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

MANILA, Philippines (October 21, 2026) – As the intense dry season looms, retreating indoors becomes the best way to stay comfortable. Instead of letting the weather put your activities on hold, you can make the most out of your time at home with Samsung’s Super Big Vision AI TVs.

As the reigning global No. 1 TV and soundbar brand, Samsung continues to expand entertainment experiences at home with its line of sound and display innovations. Whether it’s settling in for a movie marathon, catching a game with the family, or simply making your day indoors more productive, Super Big Vision AI TVs give you a bigger way to enjoy the things you love.

Your Couch Is the Best Seat for Bigger, More Cinematic Viewing

Staying at home means you can get lost in a good movie with the ones you love. With the 100” Micro RGB Vision AI TV, you can bring cinematic magic straight to your living room. Built with Samsung’s Micro RGB Precision Color100, the TV renders VDE-certified colors for brighter images, and more accurate hues across the display with less color bleeding. This display preserves even the finest detail, so you can take in the scenes of your favorite films exactly as they were intended.

To take your viewing experience further, the Micro RGB AI Engine Pro upscales every content to 4K quality. Through the Supersize Picture Enhancer feature, the TV optimizes picture quality to make every content look its best on a super big screen. For an even fuller home cinema experience, you can pair the TV with a compatible soundbar, like the Q990H 11.1.4ch QSoundbar, using Q-Symphony. This enables the TV and soundbar to work together, producing synchronized audio that creates greater depth and dimension for your viewing. 

Mornings at Home Don’t Have to Start Slow

Escaping the dry, scorching weather doesn’t have to mean putting the day on pause. However you choose to ease into the day—whether it’s by catching up on the news, checking the weather, getting in a workout, or simply enjoying some entertainment—Samsung’s Super Big Vision AI TVs let you start your morning better within the comfort of your home.

The 98” Crystal UHD Vision AI TV brings your daily moments to a larger scale. Powered by the NQ4 AI Gen2 Processor, it offers optimized picture and sound quality. Through AI, Color Booster Pro, the TV enhances color expression for more vivid and dynamic visuals. 

Besides impressive visuals, the TV delivers an intelligent performance like no other, thanks to Vision AI Companion. Using natural, conversational language, you can ask the TV about the weather or the latest news, or check information that’s relevant to your day. You can even ask the TV to pull up a workout video that you can follow to help you get moving. With a super big TV, even gloomy mornings can begin in a super big way.

With a Samsung Vision AI TV, there is no shortage of content to fill your days at home. The built-in Samsung TV Plus app gives you access to more than 750 channels and thousands of on-demand content at no additional cost. So when you finish watching one movie or series, you can always find what to watch next on your screen.

Make the Most Out of Your Time Indoors

Spending the day at home can also be an opportunity to catch up on your personal goals, from fitness goals to beating your personal best at gaming. Unlock limitless possibilities to enrich every aspect of your daily life indoors with the 100” Neo QLED Vision AI TV. Its Quantum Mini LED technology uses smaller LEDs to produce striking contrast, brighter highlights, and more defined details. Engineered with the NQ4 AI Gen2 Processor, the TV automatically optimizes picture and sound to make it easier to follow a fast-paced home workout video.

Its built-in SmartThings connectivity enables the massive TV to become the ultimate workout buddy. Pairing your Galaxy Watch to the TV allows you to view important fitness metrics, such as heart rate and calories burned while exercising, on the screen. This gives you a bigger, better view of your workout, keeping the most important information visible. SmartThings also lets you connect other compatible devices on a single platform, so you can manage your home even while you’re locked in on your fitness routine. 

To ensure your TV experience remains protected, the Samsung Knox Security secures your sensitive data and information. It also blocks malicious apps and websites to safeguard your connected experience. And with up to 7 years of One UI Tizen OS upgrades, your super big Vision AI TV gets better over time. This keeps your TV updated with the latest features and technologies, so you can keep enjoying premium entertainment for years to come.

Home Is the Best Place for Bigger Moments with Loved Ones

Staying indoors is the perfect excuse to spend time with the family, and nothing makes shared moments better than the 100” Mini LED Vision AI TV. Whether it’s cheering for your favorite team, settling in for a gaming session, or having a karaoke party, the TV gives families and friends a more expansive screen ideal for the moments they want to experience together. 

The TV’s Mini LED Technology uses smaller backlights to produce richer images with stronger contrast, vibrant highlights, and more defined details. Pure Spectrum Color delivers more precise color expression across a wider range, making sports arenas and virtual worlds appear more vivid and immersive.

Sports fans can feel closer to the action without leaving home as the TV’s AI Football Mode optimizes the picture and sound for football viewing. This helps the pitch appear more vivid, while making the action easier to follow, so you can bring the excitement of the pitch right into the living room. When the commentators or the sound of the crowd distract you from the match, AI Sound Controller allows you to adjust sound elements—like voice or background noise—to enhance your listening experience and keep you focused on the action.

Your Next Big Victory Starts at Home

When the weather keeps you indoors, there is no shortage of virtual realms to explore. With Samsung’s display innovations, you can open the door to bigger adventures without leaving the comfort of your home. As the global No. 1 gaming monitor for 7 consecutive years, Samsung developed these monitors to bring immersive, epic gaming experiences to your desk.

The Odyssey G5 levels up your gaming with QHD display resolution, rendering more realistic with realism with detailed, pin-sharp images. Its Fast IPS panel, with a 180Hz refresh rate and a speedy 1ms response time, allows you to enjoy a sharp and responsive display suitable for fast-paced games. AMD FreeSync and G-Sync compatibility keeps gameplay smooth and seamless, even in the middle of intense action-heavy scenes.

For a more flexible desk setup, the Essential Monitor G3 is built to support your productivity and casual play. With a wide 178ª viewing angle, you can get more things done even while staying at home. Boasting a remarkably high 144Hz refresh rate and an ultra-fast 1ms response time, the monitor is built to handle fast-moving content without motion blur or lag. To maintain your eye comfort throughout the day, the monitor comes with an Eye Saver Mode to ensure your vision is protected despite spending long hours working, watching, creating, or gaming. 

Scale Up Your Moments at Home with Samsung Super Big Vision AI TVs

Samsung’s Super Big Vision AI TVs can make staying indoors feel anything but ordinary. Enjoy massive savings of up to PHP 80,000 on Vision AI TVs and get exclusive freebies, including a Q-Soundbar worth up to PHP 86,999. Plus, get free VIP Installation services when you purchase a Vision AI TV until October 31, 2026 only.

Keep your premium TV at its best when you avail the Samsung Care+ Premium on the Samsung Online Store or the Shop app. Protect your investments with extended warranty coverage of up to two years and with certified expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

As the submission deadline draws closer, the search for the Philippines’ top Changemakers through Samsung Philippines Solve for Tomorrow 2026 enters its final stretch. The nationwide innovation competition calls on students to address local challenges and help shape a better future for their communities.

With nearly ₱2 million worth of prizes at stake, Samsung Philippines Solve for Tomorrow continues to inspire Filipino youth to use science, technology, and creativity to make a meaningful difference in their communities, even at a young age.

The challenge remains open to all Grades 8 to 10 students enrolled in government-managed science high schools across the country. Each team can have up to four (4) members, guided by one (1) teacher adviser. Together, they are encouraged to explore the issues closest to their hearts, whether championing environmental sustainability, driving social change through sports and technology, or tackling local challenges with the help of artificial intelligence, to create solutions that can make a lasting impact.

Entries must be submitted on or before 02 November, 2026, marking the last chance to be among this year’s Changemakers driving positive change.

Alongside a meaningful learning experience throughout their journey, the top teams will also receive exciting prizes. The grand champion will receive ₱400,000 worth of Samsung devices for their school, along with ₱200,000 worth of gadgets for the team and adviser. They will also take home ₱100,000 in cash, with an additional ₱30,000 for the teacher-adviser.

The second-place winner will receive ₱300,000 worth of Samsung devices for their school, ₱200,000 worth of gadgets for the team, ₱70,000 in cash for the members, and ₱25,000 for their adviser. The third-place winner will bring home ₱175,000 worth of Samsung devices for their school, ₱200,000 worth of gadgets for the team, ₱50,000 in cash for the members, and ₱15,000 for their adviser.

The rest of the Top 10 finalists will not leave empty-handed as each team will be awarded ₱15,000 in cash, while their dedicated teacher-advisers will receive ₱5,000 each in recognition of their guidance and support throughout the competition.

A Generation of Changemakers

Last year, Solve for Tomorrow celebrated the winning teams from Cavite Science Integrated School: Team MaHeMo for its solar-powered buoy that monitors mangrove health and Team EGGNovation for its automated egg-sorting system. Meanwhile, Team BANTALAY of Tuguegarao City Science High School proposed a solar-powered pest trap to support more sustainable farming. Together, these students showed how ideas rooted in community needs can inspire meaningful change, paving the way for this year’s aspiring changemakers to share their own ideas for a better tomorrow.

Now in its fourth year in the Philippines, Samsung Solve for Tomorrow continues to encourage young minds to apply science, technology, engineering, and mathematics (STEM) to develop innovative solutions to real-world challenges.

Don’t miss your shot to bring about change! Take your ideas further, make a difference, and compete for exciting prizes through Samsung Solve for Tomorrow 2026! Interested participants can learn more about the program and submit their entries by visiting www.samsung.com/ph/solve-for-tomorrow or following Samsung Philippines on social media via Facebook (facebook.com/SamsungPH), X (x.com/SamsungPH), and Instagram (instagram.com/samsungph).

DTI Fair Trade Permit No. FTEB-267269 Series of 2026

Since introducing the first Galaxy Fold in 2019, Samsung has continued to refine the foldable experience through eight generations of innovation, shaped by how people use their devices every day. This continued evolution has resonated with consumers worldwide, including those in across Southeast Asia and Oceania, where sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7.

Beyond advances in design and durability, the latest Galaxy Z Fold8 Series has expanded the possibilities of the foldable form factor – enabling users to multitask, create and edit content, and capture and enjoy their favorite moments, with each foldable designed around different needs.

Here is a closer look at what sets the Galaxy Z Fold8 Series apart:

Engineered With Excellence

Making a foldable thinner and lighter requires redesigning how its interconnected components work together – from the display and hinge to the battery, thermal system and internal architecture.

Through advances in materials and structural engineering, the latest Galaxy Z Fold8 Series achieves a thinner, lighter design while maintaining durability and key performance features, including battery life.

• At 201g[1], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet[2].
• New Flex Titanium technology combines a titanium-alloy film with an enhanced titanium plate to enable a slimmer display structure, while maintaining the strength and flexibility needed for repeated folding. It also helps absorb pressure and impact while minimizing crease visibility.
• The Galaxy Z Fold8 Series underwent more than 100 reliability validation tests covering real-world conditions, including drops, repeated folding, pressure, moisture and debris, helping identify potential issues before the product reaches consumers.

Large Screens for Every Lifestyle
A larger screen creates more possibilities when it adapts naturally to how people use their phones – from everyday browsing and immersive viewing to multitasking and content creation.\

Galaxy Z Fold8: Designed for Immersive Discovery

• When folded: The 10:16 cover screen[3] feels familiar for everyday tasks such as messaging, browsing and social updates.
• When unfolded: The 4:3 main screen[4] gives users more room to enjoy films and games, while rotating the device creates a more natural format for reading articles, e-books and other long-form content.
• All-day immersive viewing: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[5] and a 4,800mAh battery[6], Galaxy Z Fold8 delivers responsive performance and lasting power. The main screen also features up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, ensuring that content stays clear and vivid even in direct sunlight.

Galaxy Z Fold8 Ultra: Built for Maximum Productivity

• More room to work: The expansive 8-inch main display[7] makes multitasking and creating content easier, in Galaxy’s slimmest Z Fold design yet at just 4.1mm unfolded and 215g[8].
• A smarter Galaxy AI experience: Now Nudge[9] surfaces relevant next steps during conversations, from checking schedules to finding places and saving locations. Gemini Notebook enables users to bring notes, images, recordings and documents into one workspace. With drag-and-drop support and resizable windows in Split view, users can move content between apps and keep key information visible side by side, making it easier to work across tasks.

Switch to Galaxy with Ease

With the Galaxy Z Fold8 Series, Samsung offers distinct foldable experiences to suit different priorities – from the Galaxy Z Fold8’s immersive content discovery to Galaxy Z Fold8 Ultra’s expansive workspace for productivity and content creation.

Making the move to Galaxy is also easier with the updated Smart Switch[10]. Users switching from iOS or another Android device can transfer data wirelessly by scanning a QR code, without downloading an additional app. With One UI 9, the data supported for transfer from iOS expands to include passwords, passkeys, call history, accessibility settings and eSIM information, making it easier for users to bring more of what matters to their new Galaxy device.

[1] Weight may vary by country or region.

[2] Compared to previous Galaxy Z Fold models.

[3] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[4] Aspect ratios shown are approximate, based on representative model values.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[7] Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[8] Weight may vary by country or region.

[9] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[10] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

[Manila, Philippines – October 14, 2026] – Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFreeTM technology, which has been refined over the past decade and now anchors the latest WindFree AI Expert Split Type Air Conditioner. This model features a streamlined form that allows the air conditioner to fit naturally into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device¹ and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode².

Laundry Solutions for Evolving Business Needs

Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete³, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes⁴.

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations⁵ which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

Inside Samsung’s vision for a more intelligent kitchen, which works to support everyday decision-making.

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Cloud intelligence makes it possible to recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items. 

Beyond the Purchase: Appliances That Evolve with Users

Connecting appliances, services and software experiences through the SmartThings ecosystem.

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates⁶. The latest update in September included upgrades to Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby⁷ experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service⁸, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

To find out more about Samsung’s latest home appliances innovations, visit samsung.com/ph.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

2. Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.

3. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.

4. Individual results may vary based on actual load contents.

5. Based on internal testing. Compared to a Samsung conventional model without VRT+

6. The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.

7. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).

8. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

• A single DVM S2 outdoor unit can connect up to 64 indoor units, minimizing the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.
• Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%¹— so one system can thread through an occupied building, with 10-plus indoor unit types² to suit existing lobbies, guest rooms and open-plan floors, without major structural work.
• Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customizable dashboard — so an entire estate runs from a single screen.

Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings³ — and as electricity prices climb, these ageing properties grow more expensive to run every year.

That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materializes fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?

There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once. 

Samsung’s DVM S2, Samsung’s Variable Refrigerant Flow system connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while SmartThings Pro’s AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.

AI-enabled HVAC management: the fastest route to energy savings

Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.

Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centers

Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centers — paired with energy-saving technology and integrated B2B controls. With customizable systems and end-to-end support from consultation through to maintenance, the hotel was modernized without the upheaval a full mechanical overhaul would have forced on a heritage structure.

Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%.⁴ Beyond hotels, a Bangkok office tower or a Sydney shopping center can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.

The rise of buildings that learn to optimize themselves

Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.

The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.

How connected ecosystems reduce operating and maintenance costs

The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary. 

Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.

Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched. 

For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals. 

This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.  

The path forward runs through buildings we already have

It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.

For building owners across Southeast Asia and Oceania, the question shifts from whether to modernize, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.     

Frequently Asked Questions

1. What is Samsung SmartThings Pro?

Samsung SmartThings Pro is Samsung’s cloud-based B2B IoT platform for individual residential and hotel units, letting managers remotely check status, monitor multiple sites, and use energy-saving automation from a single dashboard. 

2. How many indoor units can one Samsung DVM S2 outdoor unit support?

A single DVM S2 outdoor unit can connect up to 64 indoor units, reducing the amount of new equipment needed during a building retrofit.

3. How can I learn more about Samsung’s integrated solutions?

Reach out to our teams at bes.showroom@samsung.com to find out more or arrange an appointment to visit your local Samsung Business Experience Studio (BES) to experience Samsung’s integrated solutions – SmartThings Pro, Samsung VXT and Samsung Knox – working together across real business scenarios.

1 Conditions apply.
2 Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h.
3 https://www.iea.org/reports/the-future-of-cooling-in-southeast-asia
4 Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.

Samsung’s B2B Laundry Solutions: The Samsung B2B Washer (WF9100F), the Samsung B2B Dryer (DV9100F)

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, and efficiently use every square meter of floor space matter the most. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect. 

Optimizing resource use and providing seamless and convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanization and more one-person and two-income households are driving demand for time-saving laundry services like laundromats.
• Hospitality and Medical Institutions: Large capacity machines can support hotels, resorts, hospitals and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles. 
• Other businesses with laundry requirements: Other operators such as beauty salons and spas benefit too, enjoying fast, reliable turnaround on linens and towels throughout the day without the need to engage outsource laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania, starting in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve revenue models.

POWERFUL AND FAST PERFORMANCE

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer combine big capacity with shorter cycle times, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung B2B Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and comforters – can fit into a single load. When using a Normal cycle, a load can be completed in just 36 minutes¹ while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Clean Thoroughly with Bubble Wash: Bubble Wash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Faster Drying for more Time Savings: The Samsung B2B Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized comforters and delicate fabrics can be quickly dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

ROBUST DESIGN FOR LONG-TERM DURABILITY

The washer and dryer are engineered for stable performance and long-term use even when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability. 
• VRT+ Reduces Vibration: VRT+ (Vibration Reduction Technology Plus) in the B2B Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes², even at high spin speeds.
• Designed to Last: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it won’t get chipped or scratched, for example by metal zippers, so the surface stays smooth and gentle on clothes. It also won’t rust or discolor over time.

SPACE-SAVING AND SECURE STACKABLE DESIGN

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Efficient Use of Floor Space: The B2B Dryer has a display kit at the bottom, so it can be stacked vertically on top of the Washer³ and stay securely in place. This frees up floor space and makes it possible to install multiple machines in a wide range of environments, including narrow spaces.
• Reversible Door for Flexible Layouts: The B2B Dryer’s Reversible Door can open from the left or right, allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in both gas and electric models⁴, providing enterprises with the option to pick a machine that best meets their requirements.   

CONVENIENT MANAGEMENT THAT BOOSTS REVENUE AND KEEPS MACHINES CLEAN

Built-in management features help business owners control earnings and keep machines in good condition with minimal effort.

• Convenient Operations for Business Owners: The Manager Mode enables easy customization of laundry settings like adjusting washing duration, water levels, and spinning time. 
• Easy Maintenance of Washer and Dryer: 
  • The Drum Clean cycle keeps the inside of the B2B Washer clean without detergent. It combines soaking, pulsating and high-speed spinning to eliminate up to 99.9% of certain bacteria⁵ from the drum, while an ultra-powerful water jet reduces grime around the door. 
  • The B2B Dryer’s vent sensor also monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

CASE STUDY

Samsung is strengthening its capabilities in the B2B sector and aims to meet diverse B2B demands by launching upgraded-capacity washing machine and dryer models, leveraging the expertise developed over decades in the design of small and medium-sized drum washers and dryers. Below are of B2B supply cases.

TiTi Laundry (Vietnam)

Samsung Electronics Vietnam in collaboration with WW Vietnam and TiTi Laundry officially opened TiTi Laundry store at 75 Street 79, Tan Hung Ward, Ho Chi Minh City, bringing industrial laundry solutions closer to customers and investors in Vietnam. The store is built as a 24/7 self-service laundry service, using a full set of Samsung washing machines and dryers. 

Washwell – Outsourced Laundry Solutions (Philippines) 

Samsung Philippines has equipped Washwell with laundry solutions to serve its hospitality clientele. Utilizing B2B laundry equipment from Samsung, Washwell manages employee uniforms and guests’ laundry for hotel brands including Ibis, Ascott, and Citadines in Manila. 

Residential development (Philippines) 

Samsung Philippines is working closely with a leading real estate developer to outfit a self-service laundry room for its residents in a four-tower, 2,000-unit condominium. The installation is expected to be completed by early 2027 with future plans for further expansion.

Workers’ dormitory (Singapore) 

In Singapore, Samsung has supported the installation of B2B washers in a dormitory, providing workers with convenient access to laundry solutions for clean clothing.

Further reading on Samsung’s B2B laundry solutions: 

• [Samsung Indonesia Newsroom] Looking for a Business Idea? The Laundry Business is a Continuously Growing Sector
• [Samsung Vietnam Newsroom] Samsung partners with WW Vietnam and TiTi Laundry to develop a self-service laundry store

1 Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load.

2 Based on internal testing. Compared to a Samsung conventional model without VRT+.

3 The top installation kit (SKK-BC) and display kit (SKK-CC1) are required.

4 Availability may vary by market

5 Eliminates up to 99.9% of bacteria (Pseudomonas Aeruginosa), removes up to 95% of the dirt from the rubber gasket. Results provided to and interpreted by Intertek.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers, with sales of Samsung AI appliances rising by more than 30% from 2024 to 2025. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s WindFree AI Expert Split Type Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in the Philippines, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the WindFree AI Expert Split Type Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments.  This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared. 

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, users can keep track of what they already have and identify what they need.⁵ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁶ to see if you have what you need via the SmartThings app⁷ – no more guessing and ending up with items you don’t actually need.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.  

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display⁸. Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones. 

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash uses multiple sensors to detect load weight and five different fabric types⁹, automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹⁰ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant supports conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash helps optimize care for each supported load with less manual input.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better. 

Try SmartThings here.

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN

3. Pair your WindFree AI Expert Split Type Air Conditioner air conditioner with a Galaxy Watch via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3.

4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

5. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. Recognition uses AI models that may be updated periodically to help improve performance.

6. The user may need to manually check and adjust the list to ensure its accuracy.

7. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

8. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

9. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

10. Based on an AI-created algorithm and internal testing using the AI Wash cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritize, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.    

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year. 

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster¹ than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centers that will define future economies. 

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started. 

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centers where cooling and ventilation are critical to keep crucial systems and operations going.

Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centers

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.  

Whether it’s a beach resort, or a cutting-edge data center, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanization, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimize and expand their operations. Through integrated solutions that empower enterprises to optimize operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

1.SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)