May is that in-between moment where summer lingers but back-to-school knocks; it marks the beginning of the countdown to June and the shift from slow summer days back into productivity mode. As families, students, and young professionals start gearing up for the new academic season, Samsung makes upgrading easier from the start with flexible 0% installment offers for up to 24 to 36 months across the latest Galaxy Tab A and Tab S series, plus trade-in deals that help make every upgrade more worthwhile, making it easier to get set for the new school year.

Built for note-taking, multi-tasking, and everything in between, they are ready to make the return to school a return to momentum. Because a new school year is not just about going back, it is about leveling up. And with exclusive Samsung Back-to-School offers running until June 30, 2026, now is the perfect time to get ahead before the rush begins.

A Fun and Smarter Way to Learn with Galaxy Tab A series

For parents preparing their kids for a new school year, finding the right balance between learning, play, and safety matters most. And now, getting there feels more seamless than ever. The Galaxy Tab A11, Galaxy A11+, and Galaxy A11+ Kids Edition are exclusively available for as low as ₱307.92/month for 24 months at 0% interest via credit card installment, plus trade-in savings and a Book Cover for only ₱600 SRP, making it easier for parents to start the school year right.

For worry-free use, the Galaxy Tab A11+ Kids Edition offers a safe, curated space built just for children, complete with a protective Kids Cover, Touch Pen, and Tethering String for added security. The Galaxy Tab A11 series is designed to support that balance, making everyday learning more engaging for kids, while giving parents peace of mind. 

With Google Gemini Live, the Galaxy Tab A11 series makes learning feel more interactive and intuitive. Just long-press the side button to share their screen or camera view for real-time assistance through natural, free-flowing conversations. Powered by up to 4GB of memory and 64GB of storage, it is perfect for parents, too! It handles your work emails and even personal schedules. The long-lasting 7,040mAh battery keeps up with the day’s hustle, while 25W Super Fast Charging gets you back in action in no time.

Power Up Anywhere with the Galaxy Tab S10 Lite and Galaxy Tab S10 FE

From lecture halls to first jobs, the Galaxy Tab S10 Lite is built for goal-getters. It’s made even more within reach with flexible 0% installment plans for as low as ₱524.72 monthly for 36 months via credit card, plus trade-in deals that help you get more value from every upgrade. For those who like everything, everywhere, all at once, the Galaxy Tab S10 FE and FE+ are available starting at ₱699.72 monthly for 36 months under flexible 0% installment options, making powerful multitasking feel more accessible for everyday productivity. You can also complete your setup with a Keyboard add-on for just ₱2,000 to turn your tablet into a more seamless workspace.

The Galaxy Tab S10 Lite’s vibrant display with Vision Booster keeps things clear indoors or outdoors, while the in-box S Pen makes it easy to capture ideas the moment they strike. With Samsung Notes features like Handwriting Help, staying organized feels less like work and more like flow. For the Galaxy Tab S10 FE and FE+, multitasking feels effortless. Run notes, edits, and creative apps side by side with Multi Active Window, whether you are sketching on Clip Studio Paint or editing on LumaFusion, your workflow stays smooth, not scattered.

Be Limitless with the Galaxy Tab S11 Series

For those always between pitches, projects, and passion work, the Galaxy Tab S11 series moves with a lifestyle built on momentum, now within easier reach through flexible 0% installment plans for as low as ₱1,394.17 monthly over 36 months, supported by trade-in savings that make upgrading feel more considered. Sleek, ultra-thin, and built for movement, it slips easily from cafe brainstorming sessions to late-night edits without missing a beat. 

Bundled with a free keyboard, it transforms into a desktop-like workstation, while upgraded Samsung DeX Extended Mode enables dual-screen multitasking that keeps your ideas and execution flowing side by side. Powered by One UI 8 with Galaxy AI, it works like a creative co-pilot, helping translate, organize ideas, refine visuals, and stay in flow with ease. Backed by a powerful 3nm processor, it delivers the speed and efficiency built for modern productivity. 

The Galaxy Tab S series gives you the academic and professional edge with a Book Cover Keyboard Slim (AI Hotkey), an in-box S-Pen, bundled with a one-year Microsoft 365 subscription to keep you ahead of the curve until June 30, 2026.

Even better, the savings stack up. For the Galaxy Tab S11 and Galaxy Tab S10 FE series, enjoy nationwide offers at Samsung Authorized Stores: up to 11% off with EastWest, 10% off via UnionBank or PNB, plus exclusive discounts from HSBC, Chinabank, and BPI. You can also get a free first-month installment for PNB cardholders at select locations. It is not just about gearing up for a busy season. It is about owning it with smarter tech and smarter deals.

Unbox a Smarter Season Ahead with Galaxy Tab A to S

Own your fresh start ahead, because this season is built for better beginnings. From family-ready Galaxy Tab A11, A11+, and A11+ Kids Edition to the productivity-packed Galaxy Tab S10 Lite and Galaxy Tab S10 FE series, and the powerhouse Galaxy Tab S11 and Galaxy Tab S11 Ultra, there is a Galaxy Tab for every kind of learner, creator, and goal-setter.

Don’t miss these exclusive deals and make the busy year ahead your most productive yet.

DTI Fair Trade Permit No. FTEB-253386, 251565, 254449 Series of 2026

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

For more information on the latest Galaxy Watches, visit

Galaxy Watch8: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-40mm-silver-bluetooth-sm-l320nzsaasa/buy/

Galaxy Watch8 Classic:

https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaasa/buy/

For more info, visit Samsung Philippines Newsroom or Samsung.com.

MANILA, Philippines (May 8, 2026) – Sometimes, the best experiences are found right at home, in front of your TV. Global No. 1 TV brand Samsung transforms simple moments into extraordinary ones with vibrant, immersive visuals from its QLED Smart TVs, bringing a billion shades of lifelike color.

Samsung QLED TVs are powered by Quantum Dot technology, made up of nanometer-sized semiconductors that produce the most detailed and accurate color expression. These real quantum dot materials bring the screen to life, creating the most accurate depiction of any content. Turning light into colors that remain accurate across a wide range of brightness levels, combined with 4K Upscaling, the QLED viewing experience transports you to a vibrant world from home.

With 100% color volume, Samsung QLED TVs deliver the most immersive, real-life-like experience. Watching a basketball game feels like you’re sitting right by the courtside, while catching an episode of your favorite series brings you right into the scene as if you were actually there.

To enjoy an even better viewing experience, you can choose from endless entertainment choices on the Samsung TV Plus, a free built-in app that offers thousands of TV shows and movies.

More than stunning picture quality, the Samsung QLED TV offers peace of mind in more ways than one. ensuring a safer and more sustainable choice for their homes for years to come. Unlike conventional quantum dots, which often contain cadmium, known to be environmentally hazardous, Samsung’s QLED TVs are built with indium-based quantum dots, setting a new standard for eco-friendly technology.

When you add the Samsung Care+ Premium to your  TV purchase, you can count on lasting peace of mind for the years to come. Samsung Care+ Premium is available exclusively on the Samsung Online Store or the Shop app. For only PHP 5,799/year*, you can avail of extended warranty coverage for your TV, plus certified expert services.

Until May 30, 2026, Samsung is giving away a free B400 Soundbar with every TV purchase for the ultimate audio and viewing experience at home,  available exclusively on the Samsung Online Store or the Shop app.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/.

* Including a 1-year standard warranty from purchase

We’ve all been there—waiting for the perfect moment to launch a new project, embark on a dream trip, or finally commit to that side hustle. Consider this the sign you’ve been waiting for.

Samsung offers exclusive deals across its flagship lineup including the Galaxy S25 and S26 Series, Galaxy Z Fold7 and Galaxy Z Flip7, specifically engineered to power your prime era – a more inspired version of yourself, using intuitive Galaxy AI as the spark that pushes you to be more.

Life doesn’t get less busy, but you can get better at handling it. This year, the ‘Leveled Up You’ is about finding a better rhythm. Instead of feeling buried under a mounting to-do list, you’re using the right devices to stay a step ahead and keep your career goals in check while still leaving space for the travel and little things that actually get you excited.

Upgrade the Way You Handle the Hustle

For the students and professionals rewriting the rules of productivity, the Galaxy S26 Series—including the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra—and the Galaxy S25 Series—featuring the Galaxy S25, Galaxy S25+, Galaxy S25 Ultra, and the versatile Galaxy S25 FE—is the gateway to getting things done, faster. Imagine sitting in during a lecture or a marathon meeting and never worrying about the clutter of information.

With Note Assist, Galaxy AI neatly tidies up your handwritten notes and generates simple summaries, while Transcript Assist works behind the scenes converting audio into perfectly structured text. When inspiration strikes, you can engage in a natural dialogue with Gemini Live to brainstorm your next project, while Now Nudge anticipates your schedule before you even check the clock. Even the simplest curiosity is satisfied instantly with Circle to Search, allowing you to identify anything on your screen without ever breaking your flow.

Living Your Best Life, Powered by Galaxy AI

The journey doesn’t stop at the office door. For the creators and explorers, the Galaxy Z Fold7 and Galaxy Z Flip7 shows what it means to document a life well-lived. The Galaxy Z Fold7 transforms from a sleek, pocketable device into an expansive tablet-sized canvas, allowing you to master the art of multitasking, like editing a travel vlog while simultaneously checking flight updates. Meanwhile, the Galaxy Z Flip7 offers a very compact, hands-free phone that features a large, functional cover screen that lets you capture the moment even without unfolding.

The “Levelled-Up You” doesn’t just take photos; you capture cinematic stories. With Nightography Video, the darkness of a dimly lit dinner becomes a vivid memory. If a shot isn’t quite perfect, Photo Assist allows you to edit reality itself, moving subjects or filling backgrounds with a single tap. On the expansive screen of the Fold, you master the art of multi-tasking, editing a travel vlog while simultaneously checking flight updates and chatting with friends. All the while, the advanced industry first Privacy Display in the Galaxy S26 Ultra ensures that your creative process and personal data remain for your eyes only.

With a Galaxy device in your hand, the goals that once felt miles away suddenly feel like they are right in front of you. You’ve been waiting for a sign to change the way you work, play, and create. This is it. The era of the “Levelled-Up You” has officially begun, and your new favorite device is ready to lead the way.

The Sign You Needed? Just Right Here.

Upgrading your lifestyle has never been easier! Catch this exclusive lineup of promotions across all flagship devices, from the cutting-edge Galaxy S25 and S26 series to the stylish and compact Galaxy Z Series. These exclusive deals are the final piece of the puzzle, ensuring that the most powerful tools on the planet are within your grasp.

For those looking to trade in the old for the new, the S25 Family Trade-In offers up to 47% off, while the Galaxy S25 FE comes with a massive free double storage upgrade and additional discounts worth up to ₱16,000 off. Fans of the foldable revolution can secure up to ₱6,000 off the Galaxy Z Fold7 or Z Flip7 at Samsung Authorized Stores, or opt for the Family Trade-In to enjoy up to 46% off the Galaxy Z Fold7. To make the upgrade even more seamless, credit card holders can enjoy up to 12% off with 0% installment plans for up to 24 months through participating channels until June 30, 2026.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom.

Samsung Electronics announced an update to its global smart home platform SmartThings to provide improved experiences that help users better care for their families and themselves in everyday life. With the latest update, SmartThings has strengthened its Family Care service so users can better support parents they live apart from. It also integrates additional key SmartThings features into Now Brief, the personalised briefing service available on Galaxy mobile devices, to further enhance the convenience and comfort of the customer’s daily life.

“Samsung’s AI technology goes beyond everyday convenience to help users care for themselves and their families with greater peace of mind,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Centre, Samsung Electronics. “SmartThings will continue to strengthen its role as a platform that seamlessly connects customers’ daily lives with AI, and it will keep expanding differentiated services on an ongoing basis.”

Enhanced Family Care Makes It Easier to Check-In on Loved Ones

Family Care connects SmartThings with a range of home appliances and mobile devices to provide notifications regarding the activities of users’ aging parents and reminders for medication and hospital visits — as well as location-based alerts. With this update, the service enables even more thoughtful care.

Additionally, Samsung’s new Care on Call[1] feature allows users to more closely check on the status of the care recipient through a simple phone call. When a caregiver using the service calls the care recipient, a floating pop-up that displays key information like the time of the first activity of the day, the most recent activity time and the local weather — all at a glance — appears before the call begins. This helps caregivers ask more meaningful check-in questions and respond accordingly.

SmartThings can also continuously monitor devices like air conditioners, air purifiers, dehumidifiers and humidifiers for indoor temperature, humidity and air quality. If unusual usage patterns are detected, the caregiver is immediately notified and can remotely control the relevant device.[2]

To further enhance the level of care provided to loved ones, the Care Insight feature been enhanced to provide even more actionable, long-term data within the Family Care service. It analyses factors like temperature and humidity levels, paying attention to whether they deviate from optimal ranges. It also tracks significant changes in activity levels and connected device usage compared to the previous week.

[1] Care on Call is available on Galaxy smartphones running One UI 8.5 or later. Internet calls are not supported.

[2] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While theAPV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log¹ footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,² the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek: Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

 

Kim:As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

 

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

 

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

 

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.¹The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,²with additional regions to follow.

MANILA, Philippines (May 5, 2026) – Samsung Electronics Philippines sets the gold standard for customer service excellence as the only consumer technology brand from the Philippines to win a Gold Stevie for Customer Service Success — Technology Industries at the 20th Stevie® Awards for Sales and Customer Service. Samsung Philippines also received the Gold Stevie for Innovation in Customer Service Management; Planning & Practice, Innovative Management in Consumer Product and Sales Industries; and the Most Innovative Customer Service Department/Team of the Year at the 13th Asia-Pacific Stevie Awards.

The Stevie Awards for Sales & Customer Service is the world’s top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes nine of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.

This year, the Stevie Awards received over 2,100 nominations across 41 nations in more than 100 categories for customer service and contact center achievements.

These global recognitions distinguish Samsung Electronics Philippines as a powerhouse of innovation, elevating customer service standards in the country and across the Asia-Pacific region.

The recognition affirms Samsung’s care-first culture, strengthened by operational discipline and cross-functional collaboration,  as a driver of sustained competitive advantage. Samsung Philippines’ winning momentum was extended at the 2026 Asia-Pacific Stevie Awards with three  Gold Stevie Awards.

These accolades validate a rigorous year-long transformation within Samsung Philippines’ customer service team, which has successfully shifted from reactive service recovery to a proactive, data-driven care system. This was achieved through end-to-end customer experience (CX) process re-engineering and the enablement of advanced CRM tools to predict and meet customer needs before they arise. These achievements also stand as a strong endorsement of Samsung Philippines’ ongoing efforts to stabilize the customer experience, enhance repair quality, and ensure seamless alignment between internal functions and service partners.

With this combined haul of regional and global Stevie titles, Samsung Philippines’ customer service team becomes one of the most recognized organizations in the region for 2026. “At Samsung, customer satisfaction is central to everything that we do. This commitment extends beyond pushing innovation to address their evolving needs, to consistently providing excellent care,” said SEPCO President Moonsoo Han. “These accolades prove that our focus on the consumer journey is as vital as the technology we build. It reinforces that our care-first culture, supported by innovation, drives global achievements.”

Global No. 1 TV and soundbar brand Samsung continues to make big strides in display innovation, revolutionizing picture quality and enhancing the way people experience their favorite films, watch live sports events, or play the latest games. 

With its newest Vision AI TVs and monitors, Samsung pushes boundaries and proves that expanding your passions start with the smallest innovations. Sign up to be one of the first to experience the display innovations from Samsung, and get a chance to win  a Samsung monitor or a Vision AI TV worth up to PHP 44,999. To join, visit https://www.samsung.com/ph/tvs/handraiser/. Registration period runs until May 14, 2026 only. 

Performance That Drives Your Passions

The secret to Samsung’s 20-year reign as the global no. 1 TV brand lies in its commitment to pushing boundaries and redefining what a television can do. While innovation has always been central to this success, Samsung’s true edge lies in its deep understanding of how consumers’ passions evolve. By designing experiences that grow alongside those habits, Samsung stands in a league of its own. 

This year, Samsung continues to advance TV innovation with its new lineup of displays engineered to completely transform how you experience your passions at home. Powered by Vision AI Companion, the 2026 TV shifts the television from a passive screen to an intuitive, reliable companion designed to magnify your passions while seamlessly enhancing your day-to-day life.

TV

Choosing a Samsung TV means investing in what you love. It ensures your television continues to evolve with your interests, effortlessly adapting to the latest technological advancements as they emerge. Beyond simply elevating home entertainment, these next-generation TVs unlock a world of limitless possibilities, helping you broaden your horizons through a single screen. 

Samsung’s human-centric innovations echo across its entire ecosystem. This philosophy cements the brand’s legacy, further reinforced by its position as the global no.1 soundbar brand for 12 years and the no.1 gaming monitor brand for 7 years. Through its latest innovations, Samsung proves that the best technology doesn’t just push boundaries — it empowers users to push their own. 

Bigger Moments Start with Something Small

With Samsung, home becomes the best place to nurture your pursuits. This June, discover a new way to magnify your passions beyond expectations with Samsung’s newest display and sound device lineup.

For more information about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/

Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and get ready for The Devil Wears Prada 2, in Philippine theatres 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.