Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and get ready for The Devil Wears Prada 2, in Philippine theatres 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

More than a Device – the Integral Role TVs play in a Household

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

¹ reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year ².

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research ³ has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand⁴. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen ⁵ platform that comes with up to seven years⁵ of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode⁷ — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.)
[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.
[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.

Audio Eraser¹on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,²it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲ Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

 

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

 

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

 

 

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

 

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Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

 Voice Transcription

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

Multi-Window Drag & Drop

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Object Eraser

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

(From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5 MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12 MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Detailed close-ups taken with Galaxy A57 5G

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

(From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

(From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

¹ Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.
² Translation into multiple languages is possible, but only one language can be translated at a time.
³ Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.
⁴ Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.
⁵ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁶ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁷ Color and model availability may vary depending on country, region or carrier.
⁸ Color and model availability may vary depending on country, region or carrier.
⁹ Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
¹² Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[From L-R] Samsung Electronics Philippines (SEPCO) Display Business Manager Ben Kim, SEPCO Integrated B2B Business Manager Paul Won Hyo Jung, SEPCO Head of Integrated B2B Kit Andal, SEPCO President, Roman Han, Mediaquest Holdings, Inc., President & CEO Victorico Vargas, CIGNAL First Vice-President & Chief Revenue Officer (CRO) Gerard L. Milan, and Mediaquest Holdings Inc. CFO Christopher Daniel Lizo

Samsung Electronics Philippines and Cignal mark a significant move to elevate local content and strengthen the technology ecosystem in the Philippines with a strategic and technology partnership that brings Cignal channels to Samsung’s mobile devices and televisions. 

The partnership introduces consumers to Cignal’s diverse library of blockbuster movies, popular series, live television, sports programs, and documentaries, while also providing access to cutting-edge mobile and TV technology. Content from CIGNAL TV, CIGNAL Play, Pilipinas Live, and CIGNAL Super will be available on Samsung mobile devices through the Cignal app. 

Under this partnership, Cignal subscribers can enjoy bundled offers with Samsung products, giving them the opportunity to experience Samsung’s connected ecosystem of mobile devices and TVs along with its cross-device functionalities beyond entertainment.

Meanwhile, Samsung users will gain access to pre-installed content from homegrown artists and filmmakers, bringing local talent to the spotlight.

The partnership also includes joint packages for corporate clients and campaigns that promote both brands to Filipino consumers, expected to commence within 2026. 

“We are proud to make Filipino programs and movies accessible to as many Filipinos as possible with this partnership,” said Roman Han, President of Samsung Electronics Philippines. “As we take this step with Cignal, we will continue to work towards accelerating digital content adoption through our large device install base in the Philippines.”

Mediaquest Holdings, Inc., President & CEO Victorico “Ricky” Vargas asserts that the partnership further advances their goal of expanding into diverse platforms and content formats that resonate with their viewers. “Cignal’s partnership with Samsung is key to expanding our viewership. This allows us to bring high-quality content to millions of Filipinos and meet them where they are.”

With the strong collaboration between Samsung, a global tech industry leader, and Cignal, a leading Philippine content platform, both organizations are optimistic about setting a precedent for future collaborations between content providers and device manufacturers.

Samsung Electronics Philippines and Cignal formalize their partnership at the Samsung Business Experience Studio.

This summer, your next destination is closer than you think as Samsung transforms your home into an immersive escape with Vision AI TVs and sound devices. As the reigning global no. 1 TV and sound bar brand, Samsung helps you make the most out of where you are with bigger and more immersive screens and richer, room-filling sound, built to create better, more cinematic summer moments without having to pack a bag or step out into the intense summer heat.

Supersize Your Summer Viewing at Home

When the midday heat peaks, the best escape is retreating indoors and enjoying a summer movie marathon or catching the latest live sporting events. With Samsung Vision AI TVs, there’s no need to brave the traffic or leave your home to experience cinematic viewing. The QLED Vision AI TV delivers breathtaking realism with 100% Color Volume from its Real Quantum Dot Technology. This uses a cadmium-free quantum dot sheet and takes light to turn it into vibrant colors that stay true at any level of brightness, making you feel like you’re right in the center of the intense action. To take your viewing experience even further, you can choose from unlimited entertainment choices on the Samsung TV Plus app, where you get access to endless content at zero cost. 

To make your indoor summer escapade even more immersive, pair your massive Samsung screen with the Q990F 11.1.4ch AI Q Soundbar. It surrounds your space with multidimensional sound, thanks to Cinematic AI Sound All Around and the built-in Wireless Dolby Atmos. And no matter how distracting your surroundings get, Active Voice Amplifier guarantees you never miss a single line of dialogue.

Creating cinematic moments at home is easier this season with Samsung’s summer offers — which are available for a limited time only. More than just bringing home a brilliant display that elevates your summer downtime, upgrading to a Samsung QLED Vision AI TV today guarantees enhanced entertainment experiences at exceptional value. Availing these hot summer deals on the QLED Vision AI TV gives you the premium setup you need to perfect your cinematic summer sanctuary at the absolute best value.

Stage Your Own Summer Concert

Nothing says summer like lovely gatherings made better with the hottest summer tunes. Samsung TVs and sound devices are designed to make every moment bigger and bolder with crystal-clear visuals and powerful audio. The massive 98″ Crystal UHD 4K Smart TV brings your entertainment to life with a billion shades of lifelike color powered by the Crystal Processor 4K. The TV uses Supersize Picture Enhancer to ensure every music video, live concert stream, or lyric video is tailored to your bigger screen, without compromising picture quality.

Powerful sound pumps up the vibe of any karaoke session. The MX-T50 Sound Tower brings your sing-along to life with bi-directional, 500-watt sound output filling the room. The built-in festive LED Party Lights takes the fun even further. Once you’re ready to unleash your inner pop star, just plug in a mic, hit play on your favorite tracks, and get to belting out those tunes. For massive parties, connect up to 10 Samsung Sound Towers through Group Play and get everyone in on the fun.

When you decide to take the festivities poolside, the MX-ST50F Sound Tower helps you bring the fun and the music along wherever you go with its built-in wheels and adjustable telescoping handle. It delivers 240 watts of punchy, powerful sound, with customizable LED Party Lights that help set the mood for your impromptu performances. The sound tower’s replaceable battery pack keeps the beat going for up to 18 hours on a single charge. 

Don’t Miss Samsung’s Hot Summer Deals

Turn your home into the ultimate summer destination with Samsung. Until June 30, 2026, make the most out of your summer at home with up to PHP 80,000 off on Samsung Vision AI TVs and sound devices. Get free installation services worth up to PHP 10,000 along with exclusive freebies worth up to PHP 132,498, including a free soundbar and a Freestyle Smart Projector on participating Vision AI TVs. 

Secure your peace of mind all season long when you add the Samsung Care+ Premium to your  TV purchases, available exclusively on the Samsung Online Store or the Shop app. Avail of extended warranty coverage for your TV, plus certified expert services, for only PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

Embrace every possibility this summer with Galaxy AI. From April 1 to 30, enjoy exclusive deals on the Galaxy S25 Ultra, Galaxy S25, and Galaxy S25 FE  to make the most out of this sunny season. Catch this experience that is more intuitive to understanding your patterns—from your location to your daily behavior— Galaxy AI proactively anticipates your needs with natural, smarter responses. It is like having your travel buddy, keeping your plans on track, every fit on-point, and every memory stays as vivid as the moment it happened.

Summer Mode Unlocked with the Galaxy AI 

The perfect summer starts with the perfect look. Use Photo Assist to curate your aesthetic before heading out; snap a fit-check, and let Generative Edit seamlessly clean up the frame or move objects to match your vibe. From golden hour to midnight tides, Nightography Video ensures your beachside shots remain crisp, letting you own the night and keep the memories on loop, exactly how it felt. 

When you’re ready to explore, Gemini Live on the Galaxy S25 and S26 series helps you discover hidden gems and local eats completely hands-free. It’s about staying in the moment while keeping everything under control. Now Nudge acts as your proactive assistant, gently reminding you to re-apply SPF or alerting you to flight updates while you’re still enjoying the view. To wrap it all together, start each day with intention using Now Brief, which provides real-time insights on your sleep, weather, and schedule for a truly nice and slow morning.

Own Your Moment, Your Wellness and Security with Galaxy AI
From stadium concerts to beach parties, even at the farthest seat in the audience, there are truly #NoBadSeats when the story is in your hands. Autoframe and Super Steady on the Galaxy S26 Ultra bridge the gap to the stage, using Galaxy AI to intuitively reduce noise and smooth out movement for professional-grade footage every time.

Ensure that you have the energy for all the fun with Samsung Health. It leverages Galaxy AI to provide an Energy Score, letting you know whether to tackle a sunrise hike or enjoy a restorative “chill day” by the pool. For spontaneous inspiration, the Galaxy Z Fold7 and Z Flip7 feature Sketch to Image, turning simple doodles into summer art in seconds. When you’re out in the bustle, Audio Eraser keeps your voice the focus by stripping away background noise. And when it’s time to edit your travel dump in a crowded lounge, the first-ever Privacy Display on the Galaxy S26 series ensures your screen—and your memories remain for your eyes only. 

Samsung makes it easier with its exclusive Summer deals available from April 1 to April 30, 2026. Explore the Galaxy AI Experience with ₱5,000 Off the Galaxy S25 Ultra (256GB) plus 0% installment for up to 24 months, or bring home the Galaxy S25 (256GB) with ₱3,000 Off. It’s worth it with extra savings through our S25 FE LSV+ Token Promo, where you can upgrade to 512GB for free when you get the Galaxy S25 FE to ensure you never have to delete a single summer memory. You can also level up to the newest AI phone for less and get the GalaxyS26 Series with up to 45% off when you trade in your current phone.

From the cutting-edge Galaxy S25 and S26 Series to the ultimate Galaxy Z Fold7 and Z Flip7—your ultimate summer starts here. It’s time to own the season. With Galaxy AI, the best is yet to come this summer time. Visit news.samsung.com/ph for more information and updates

Terms and conditions apply. DTI Permit No. FTEB-252725 Series of 2026.

If you thought smartphone innovation has peaked, think again. At Galaxy Unpacked 2026, Samsung introduced the new Galaxy S26 Series, setting the tone for what many are calling the era of truly intelligent, AI-powered phones. The excitement didn’t just stay on ground — it was captured, dissected, and reimagined through the lenses of our creators and media friends from Southeast Asia and Oceania (SEAO) who joined us in San Francisco.

For a full rundown on Samsung’s enhanced Galaxy AI, exciting features of the new devices, and how they help users accomplish more with less effort, check out @adamlob0’s interview with Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business.

Unpacked energy, from San Francisco to SEAO

Your World Class Camera Companion

The Galaxy S26 Series isn’t just for calls, it’s fast becoming a creator’s go-to camera companion.

Unsteady hands? @droidlime shows off the new Super Steady with horizontal lock feature which helps keep your videos perfectly stabilised even with accidental wobbles.

Over on @fuzzchannel, we see how the Galaxy S26 camera system introduces creative possibilities, from expansive wide-angle shots to tight, detailed frames. Paired with Galaxy AI, creators have more control over every frame, empowering them to shoot, edit and share studio-worthy content—straight from their phones.

Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 Series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report^[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact^[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI^[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 Series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[4] provide proactive and relevant context-aware suggestions, while Now Brief^[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customised hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents^[6] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratisation of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organisations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalisation, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customise through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display^[7] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 Series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades^[8], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialised hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

_{^[1] Google, Temasek and Bain, e-Conomy SEA 2025}

_{^[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum}

_{^[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.}

_{^[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.} 

_{^[6] Availability may vary by region/country and language.}

_{^[7] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information}

_{^[8] Availability and timing of Android OS upgrades and security updates may vary by device model and market}

SEOUL, Korea – March 27, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.