Providing practical solutions to everyday pain points, Samsung is integrating AI into its home appliances to enable much more flexible and convenient experiences.

In what aspects and how? Transforming the traditional laundry process is one such example. When cleaning your clothes gets tricky, Samsung has you covered — whether it’s through a super-smart drum washing machine that leverages AI to intuitively improve your laundry experience, or a top load washing machine that can effectively clean a complex load of laundry with an AI-enhanced cycle.

Bespoke AI Washer: Even the AI Cycle Has Been Upgraded

It can be challenging and inconvenient to manually pick suitable washing cycles and determine the right amount of detergent to use for each load of laundry; especially if you have a large household that requires you to do multiple rounds of washing throughout the week. The new front load Bespoke AI Washer has been designed to reduce that hassle.

Samsung has developed and applied AI-enhanced cycles to its Bespoke AI Laundry series, effectively simplifying the laundry process for users. Now, it is introducing the new AI Wash+ – which has been further upgraded with more learning data – to the new front load Bespoke AI Washer.

When the AI Wash+ cycle is selected, the washing machine will adjust the amount of detergent and bubbles needed, washing time, water temperature and spin speed by detecting the weight, turbidity, and the type of fabric[1]. In addition to the existing three types of laundry (delicate, normal, towel), the cycle has since been upgraded to now detect outdoor and denim fabric. For example, waterproofing is crucial for outdoor clothing, so when such pieces are identified, the cycle becomes gentler to reduce 

friction, thereby maintaining the water repellency of the fabric. Similarly, when denim material is detected, the wash temperature and motor speed are lowered to avoid color fading.

Additionally, AI Wash+ continuously measures the level of turbidity during the washing process so that it can add more detergent or adjust the washing time when necessary, ensuring that the cleaning performance is optimal.

To make your life even easier, you can intuitively access AI Wash+ and every other cycle option through AI Home[2], the 7-inch LCD screen on the front of the washing machine.

Bespoke AI Top Load Washer: Reimagining the Form Factor With AI

Top load washers are sometimes considered the classic form factor or more traditional option when compared to front type washers. Now, Samsung is challenging this notion by integrating AI features to upgrade laundry experiences for those who prefer top-load designs. 

The Bespoke AI Top Load Washer is Samsung’s first AI-enhanced top load washing machine for the global market. It comes with three convenient AI features: AI Wash[3], AI Energy Mode[4], and AI VRT+.[5]

With its built-in sensor, the Bespoke AI Top Load Washer can adjust wash settings based on each load using AI Wash cycle, and also reduce energy usage[6] if the user activates AI Energy Mode in SmartThings Energy.

That’s not all. Another unique feature that utilizes AI, is called AI VRT+. VRT stands for Vibration Reduction Technology, and this reduces the excessive vibration of the washer frame to reduce noise.   

Every object has what’s called a “natural frequency.” This refers to the tendency of it to naturally vibrate at a specific frequency. When an external force with the same frequency as the natural one is continuously applied, the object can vibrate intensely, in what is referred to as “resonance.”

For washing machines, rotation occurs during the spin cycle, and if the frequency of the vibrations generated by this rotation matches the natural frequency of the washing machine frame, it can cause resonance, resulting in significant vibrations and noise. 

One might think that simply designing a spin cycle to avoid the natural frequency of the washing machine frame would solve the problem. However, the challenge is that the natural frequency of the washing machine frame can change depending on the conditions of the floor it rests on.

To address this, AI VRT+ detects the floor conditions[7] at the beginning of the spin cycle, classifies it using an AI algorithm, and adjusts the spin speed to avoid the expected natural frequency for those conditions. As a result, resonance can be prevented and this reduces frame vibrations so that you can do your laundry quietly.

Bespoke AI Laundry Combo: Wash and Dry Intelligently in a Single Unit

The front load Bespoke AI Washer with AI Wash+ and the Bespoke AI Top Load Washer are both excellent options, but for consumers who want to complete both washing and drying in one go and leverage smart features, there’s the Bespoke AI Laundry Combo. 

Launched in Southeast Asia & Oceania in October last year, the Bespoke AI Laundry Combo combines a washer and dryer into one, eliminating the inconvenience of transferring laundry after washing. In the Korean market, where it was first introduced, it surpassed 100,000 cumulative sales within a year of launch and has been recognized for its convenience, receiving a total of 21 awards in regions around the globe.[8]

The Bespoke AI Laundry Combo is the first product in which Samsung incorporated AI Home. The wide display delivers useful information like cycle details, remaining amount of detergent, and energy consumption. The combo also uses machine learning to remember user habits and can recommend cycles based on periodic and seasonal needs[9] When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App[10] .

There is also a unique advantage that can only be found on the combo: the AI Wash & Dry cycle[11] . This starts with sensing the weight of the laundry, and dispenses the right amount of water and detergent. It also detects the fabric type and monitors the level of soiling during the cycle[12] , adjusting wash time and detergent use accordingly.

After the wash cycle is complete, there’s no need to start a drying cycle, because that happens automatically. Plus, the AI Wash & Dry cycle optimizes the drying process based on the previously detected weight and fabric type, ensuring excellent cleaning and drying results. With AI Wash & Dry, users get a thorough, efficient and personalized laundry experience.

So, when you wonder how AI can make daily life easier — the answer is simple. If you don’t want to waste time on menial tasks like trying to choose the proper cycle each time you wash clothes, let your Bespoke AI Laundry Washer do it for you.

For more information, please visit https://www.samsung.com/my/home-appliances/

[1] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[2] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. Users need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device.

[3] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] A Wi-Fi connection is required. If a Wi-Fi connection is not available, it will use the washing machine’s internal algorithm.

[6] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses. Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

[7] Standalone installation and level adjustment required for the accurate operation.

[8] Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).

[9] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[11] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[12] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

MANILA, PHILIPPINES — With electricity costs on the rise, staying comfortably cool at home can feel like a trade-off. However, Samsung’s WindFree air conditioners enable homeowners to have the best of both worlds, enjoying optimized comfort while saving energy.

“At Samsung, our goal is to develop meaningful AI technology that truly makes daily lives better. We seek to make home living more efficient and comfortable through our AI-powered appliances, which extends to our air conditioners developed with energy-reducing technology,” said Dale Lovely, Head of Air-Conditioners Business for Samsung Electronics Philippines.

Apart from its cooling capabilities, Samsung’s WindFree Air Conditioners are powered by the latest AI technology to make them more energy-efficient for lower electricity consumption.

Where Optimized Comfort Meets Energy Efficiency

Understanding the challenge of balancing electricity bills and the comfort of one’s home, Samsung introduces energy efficiency innovations to alleviate homeowners’ worries. For more efficient cooling, WindFree air conditioners feature ECO mode, which uses less compressor capacity than Normal mode to reduce energy consumption.

ECO Mode optimizes the air conditioner’s cooling performance according to the temperature outside, the number of people in the room, and the ambient temperature for your peace of mind.

Most importantly, these WindFree air conditioners integrate energy efficiency into your lifestyle through Samsung’s seamless, connected solutions. SmartThings Energy empowers users enabling them to track, monitor, and control the energy their air conditioners consume. If your estimated energy usage exceeds your target, SmartThings automatically adjusts the air conditioner’s consumption to help you stay within your limits. Additionally, SmartThings Energy can notify you if you leave home with the air conditioner still running.

Moreover, SmartThings AI Energy Mode can help you save up to 20% of energy consumption by identifying when you exceed your energy usage goal and detecting inefficiencies in device usage patterns that may lead to energy waste.

As consumers become more conscious of their energy usage, this air conditioner stands out as a smart choice for those looking to make a positive impact while enjoying modern conveniences. To learn more about Samsung’s energy-efficient air conditioners, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

MANILA, Philippines— Home appliances are essential to modern living, as the right device can elevate daily routines, save time, and increase convenience – all of which Samsung delivers to Filipino families. With its Side-by-Side Refrigerator, Samsung helps homeowners make room for everything they need and more, seamlessly integrating into your lifestyle and transforming how you experience daily meals and festive gatherings.

Bigger, Cooler, Better

Imagine a space where everything has its rightful place, and you no longer have to worry about squeezing in groceries and food containers in random nooks and crannies. The Samsung Side-by-Side Refrigerator makes tightly packed storage a thing of the past, offering a smart organization solution through SpaceMax Technology.

The refrigerator’s unique SpaceMax Technology creates a larger storage capacity, boasting a 583-liter space. This technology enables the refrigerator’s walls to be much thinner, using a minimal amount of high-efficiency insulation to avoid compromising energy efficiency and increasing the size of the refrigerator itself.

Despite offering significantly larger storage space, its external appearance maintains a neat, minimalist appearance that fits perfectly in your kitchen. With a stylishly integrated design that features beautiful flat doors, recessed handles, and a hidden display, the Side-by-Side Refrigerator enhances both aesthetics and functionality, making it a stylish yet practical addition.

With just the click of a button, Power Cool delivers powerful blasts of cold air to rapidly chill groceries and beverages, and create ice. Power Cool becomes especially valuable during casual gatherings, birthday parties, or festive celebrations, ensuring everything stays chilled and ready to enjoy.

Smart, Future-Ready Living

More than just a place to store and chill your food, the Samsung Side-by-Side Refrigerator is thoughtfully designed with the present and future in mind. The refrigerator leverages cutting-edge technology for effortless management and reliable durability, making every day just a bit easier and every moment in your kitchen a little more meaningful.

Samsung makes caring for your appliances a breeze with the SmartThings app* that brings all your appliances together in one place. Using your phone and connecting it with the refrigerator’s embedded wi-fi, you can track and adjust its performance through the SmartThings app and even diagnose issues anytime and anywhere. This way, you can effortlessly stay on top of things and spend more time enjoying your time at home.

Even with the Side-by-Side Refrigerator’s powerful cooling capabilities, you can rest easy knowing that SmartThings AI Energy Mode keeps energy consumption in check, allowing you to enjoy freshness while saving up to 10 percent** of energy. When activated, the system automatically adjusts the compressor speed and the defrost cycle based on how you use the refrigerator and the surrounding environment, so it runs more efficiently and saves you money in the long run.

With the Samsung Side-by-Side Refrigerator, you’ll find yourself eager to stay home and share meals with your family more often! Create cherished moments around the dining table, knowing that your food is stored at its best, and rest easy knowing your refrigerator is built to support your family for the years ahead. To purchase your own Side-by-Side Refrigerator, go to  https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

*Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

**The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

Stella Jeong (left), Living Product Planner at Samsung Electronics demonstrates how users can easily manage their laundry and connected home appliances using the AI Home, a 7-inch LCD display on the Bespoke AI Laundry Combo.

Bangkok, Thailand – October 8, 2024 – Samsung Electronics Co. Ltd held, on October 8, the Southeast Asia Bespoke AI Laundry Combo Tech Forum 2024 , bringing together journalists and press from across the region to Bangkok, Thailand, for an exclusive briefing and in-depth immersion into the advanced technologies of a new all-in-one washer dryer, the Bespoke AI Laundry Combo. 

Samsung highlighted innovations that combine artificial intelligence and energy efficiency, as well as an in-depth experience of the Bespoke AI Laundry Combo as an appliance that creates a new category in white goods. Samsung product specialists were also on hand to explain the various innovations displayed.

Jongwon Park (left), Head of Washing Machine Module Lab at Samsung Electronics, explains the Heatpump Drying Technology in the Bespoke AI Laundry Combo that brings the powerful drying performance.

The star of the event was Samsung’s All-in-One washer dryer, the Bespoke AI Laundry Combo, which features innovative technologies including heat pump technology which uses heat from the air to dry clothes instead of conventional methods, reducing energy consumption and offering more efficient drying. Integrated with artificial intelligence, the AI Wash & Dry function automatically adjusts washing and drying parameters based on sensors that monitor the weight, dirt, and type of fabric of the clothes, ensuring impeccable results in each cycle and promoting water and energy savings. 

AI Energy Mode also optimizes energy use based on usage patterns and operating conditions, helping to reduce energy consumption and costs without compromising washing and drying performance. The Bespoke AI Laundry Combo uses up to 60% less energy during a wash cycle and up to 30% less energy during a dry cycle when using the AI Wash & Dry cycle with AI Energy Mode² switched on, accessible via the SmartThings App.³ The appliance also features a larger capacity of up to 25kg, ideal for large families or those looking for practicality, allowing large volumes of laundry to be washed in a single cycle. 

“We are excited to share Samsung’s latest innovations in smarter living to this region, and to offer a deep dive into the innovations that we are bringing to transform everyday life. The Bespoke AI Laundry Combo is a glimpse into the future of innovative laundry care, and by harnessing the power of AI, we are redefining what is possible in the home and at the same time, empowering our consumers with smarter and more efficient home solutions,” said Daren Tay, VP & Regional Head of Digital Appliances for Southeast Asia & Oceania, Samsung Electronics.

The Bespoke AI Laundry Combo will be available in the Philippines on December 2024. For more information on Samsung’s lineup of innovative home appliances, please visit www.samsung.com/ph.

¹Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI Wash & Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials. Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.

²Compared to using the same cycle without AI Energy Mode. Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI Wash & Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

³Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.

Samsung TVs are designed with AI Energy mode and sensors that detect and analyze the environment, allowing users to monitor their energy consumption.

MANILA, Philippines – May 13 2024 – This summer, the temperature isn’t the only thing rising. Electricity bills are at an all-time high, and it’s time for Filipinos to look into ways to manage consumption and do their part in saving the environment.

Samsung, the #1 Global TV brand, offers solutions that can help beat the heat and energy costs while having a fun and vibrant summer experience at home with Samsung’s energy-efficient and eco-conscious products.

“At Samsung, our culture of innovation has allowed us to successfully leverage emerging technologies to achieve our commitment of enhancing the lives of Filipinos,” said Chris Almazan, Head of AV for Samsung Electronics Philippines Corporation (SEPCO). “In the age of Artificial Intelligence (AI), we aim to push the boundaries of AI’s versatility by contributing to the development of sustainable technologies to improve not just the lifestyle of consumers but society as a whole.”

Built with AI Energy mode and designed with sensors that detect and analyze the environment, Samsung TVs can monitor energy consumption, giving consumers real-time hourly, daily, weekly, or monthly data on how to better manage usage. This technology allows the TVs to automatically adjust settings accordingly to save energy by 12%, cutting down unnecessary electricity costs. Powered by Samsung’s SmartThings, the feature can be enabled by simply opening the app and tapping on it to activate.

Consumers can also do more with Samsung Eco-packaging, which Samsung TVs, particularly The Frame, The Sero, and The Serif, come with. They can be turned into beautifully designed useful household items such as a bookshelf, desk shelf, storage shelf, TV console, and magazine rack. Pets also get a treat as the packaging can be turned into a cat house or cat tunnel.

Samsung TVs can also be paired with the Samsung SolarCell Remote, an initiative to boost the company’s commitment to the environment. Made up of 24% recycled plastics, the Samsung SolarCell Remote is the first-ever rechargeable remote control in the industry, an innovation that reduces consumers’ waste by eliminating the need to discard batteries and purchase new ones. Consumers can also charge the Samsung SolarCell Remote in different ways as it is compatible with USB-C chargers and comes with a solar panel that makes it easy to charge with either sunlight or just indoor lighting.

Additionally, the Samsung SolarCell comes in a sleek design that gives easy control for users. Apps are easily accessible with just a few clicks and the remote is compatible with Bixby Voice Assistant.

Harnessing the power of technology, Samsung continuously innovates and offers solutions that combine sustainability and energy efficiency, and an upgraded, modern way of living that enhances Filipinos’ quality of life.

Check out more innovative, sustainable, and eco-conscious Samsung products at https://www.samsung.com/ph/