MANILA, Philippines (December 5, 2025) – Samsung highlights how connected innovations transform everyday living into a highly intuitive and effortless experience with the opening of its new SmartThings Home Showroom at the Science Hub Tower in Taguig. The showroom demonstrated how SmartThings enables Filipino homeowners to have complete control over every aspect of their living space through a single platform.

As the demand for intelligent household devices continues to rise, Samsung is uniquely poised to address the Filipino consumers’ demand for convenience, security, and energy efficiency in their living spaces. “We want to harness the power of AI technology and connected ecosystems to turn daily routines into effortless, personalized experiences for every modern Filipino home,” said President of Samsung Electronics Philippines, Roman Han. “Our goal is to create a home that works around every family, so they can focus on people and moments that matter most.”

A Connected Home That Works For You

The SmartThings Home Showroom gives guests a chance to experience firsthand how Samsung’s technology connects TVs, appliances, and devices to automate common home practices and create a seamless, responsive environment. In the living room, SmartThings links Vision AI TVs to immersive audio devices, like the Q-Series Soundbars, to deliver immersive entertainment. Families are in full control of their comfort with smart cooling solutions like the WindFree Air Conditioners, and tailor the ambiance of their spaces through customizable lighting.

For home offices, Samsung’s connected innovation increases productivity by streamlining work modes. Professional workers working from home can use SmartThings to connect the Smart Monitor M8 to Galaxy tablets to make content handoff between devices more seamless. They can even check their running appliances or manage their home security without leaving their workspace.

Furthermore, this cohesive ecosystem can also promote healthier habits to keep you on top of your wellness. You can make your workout routines more guided and data-driven by pairing your Galaxy watch to your Samsung TV and displaying your real-time health metrics on a bigger screen.

In the kitchen, Samsung Bespoke AI appliances support more thoughtful meal preparation. From accessing recipe ideas and tracking your available food stock to playing music while cooking, Samsung’s Side-by-Side Refrigerator Family Hub enriches the kitchen experience. Laundry and garment care innovations, such as the Bespoke AI Laundry Combo and the AirDresser, automate household chores, freeing up your time for other important activities.

At the end of the day, Samsung SmartThings lets you manage the temperature and lighting, or play relaxing audio from the Music Frame, to make your room a more conducive space for sleep

More Efficient, Future-Ready Business Operations

Aside from enriching daily life at home, Samsung’s connected innovation strengthens operational performance across industries by streamlining workflows, reducing inaccuracies, and improving service delivery. For retail and quick-service establishments, Samsung’s professional display range, powered by VXT CMS, can be used to present menu and promotional content to help drive impulse purchases.

For businesses in critical environments, integrated hardware, AI-powered tools, and SmartThings Pro provide real-time visibility and control over devices and the environment. Samsung Knox offers robust security and centralized management, both of which are crucial for businesses in high-compliance sectors. This portfolio of intelligent solutions helps organizations reduce downtime, optimize resource use, and maintain consistent service quality.

“Samsung aims to eliminate friction and achieve smarter outcomes as more businesses and households embrace connected solutions,” explained Han. “SmartThings is designed to create intelligent and convenient experiences, making both business organizations and Filipino homes ready for the future.”

Start the year with all new gear and appliances at the Samsung’s Happy New Gear Sale, running from December 30, 2024, to February 2, 2025! Enjoy amazing deals on the latest tech, from sleek new phones to appliances that make life easier.

It’s the perfect time to treat yourself or loved ones to upgrades at unbeatable prices. Shop now on Samsung.com, the Samsung Mobile Shop App, Shopee, and Lazada — don’t miss out on the best deals to kickstart your year!

Upgrade Your Gear with these Exclusive Smartphone & Tech Deals

Start the year with the latest tech and enjoy up to P8,000 extra on eligible trade-ins from December 30 to February 28.

If you’ve been eyeing Samsung’s flagship models, now’s the time to trade in your old device for the  Galaxy Z Fold6, Z Flip6, and Galaxy S24 series as it comes with a trade in value (on top of the appraised value and all other discounts) of up to P10,000. Meanwhile, the Galaxy S24 FE (512GB) also comes with a 10% discount and a free Galaxy Fit3.

The savings don’t stop there. Enjoy 5% off a wide range of Galaxy A-series models, including the A06, A16, A35, A25, and A55. These limited-time offers in December and January are perfect for gifting or treating yourself after the holidays.

For those looking to upgrade their tech and focus on wellness, enjoy 15% off the Galaxy Watch Ultra, Watch7 Series, and Buds3, which are all equipped with advanced Galaxy AI features. You can also get great freebies with the Galaxy Tab S10 + | Ultra, which comes with a free random tab accessory with your purchase.

These exclusive offers are available on Samsung.com and the Samsung Online Shop App, making it easier than ever to shop the latest tech.

Your Upgraded 2025 Viewing and Gaming Experience Starts Here

Level up your gaming setup in 2025 with up to 30% off select Samsung monitors, including the 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor and the 27″ Smart Monitor M5 M50D FHD.

Bond with family and friends by watching your favorite K-dramas or hosting movie nights with a new Samsung TV. Get up to 34% off select models, plus a free 1-year Disney+ premium plan (P4,190 value).

Experience stunning visuals with Samsung, the global #1 TV brand. Enjoy lifelike picture quality and free access to exciting shows with Samsung TV Plus. Whether binge-watching the latest series or rewatching holiday classics, your viewing experience will never be the same.

Fresh Start, Fresh Appliances—Save While You Upgrade

Celebrate the New Year with amazing deals on Samsung home appliances! Enjoy great discounts or freebies with your purchase, like getting a free Galaxy Watch Ultra (worth P40,990) when you buy the 25+15 kg Bespoke AI Laundry Front-load Washer Dryer Combo. It’s the perfect time to upgrade and simplify your post-holiday laundry.

Cool off with great offers on air conditioners! From Jan. 13-17 and Jan. 28 – Feb. 2, 2025, get a 5% voucher on selected Samsung wall-mounted split-type ACs, available on Samsung.com, Shopee, and Lazada.

Then be among the first 100 customers to purchase a Samsung WindFree Wall-Mounted Split-Type AC between December 30, 2024, and January 31, 2025, on Samsung.com and get a free microwave. These energy-efficient models, powered by AI, feature ECO Mode and SmartThings integration for effortless cooling.

Looking to eat healthier? Enjoy fantastic deals on kitchen appliances like Samsung refrigerators and smart ovens. Check out the Samsung Smart Oven 35L with HotBlast Technology, which is now at 19% off, as it comes with air fry and steamer options for healthier food preparation. You can also get an additional 5% discount when you purchase selected home appliances using easy installment plans from Samsung.com or on the Samsung Shop app.

#NewYearNewGear with Samsung

As the year ends, don’t miss out on Samsung’s Happy New Gear Sale, offering amazing discounts on smartphones, tech, and appliances to kickstart 2025.

For Metrobank cardholders, you’re in luck with the Metrobank exclusive offer available from December 30, 2024  to January 21, 2025, with 5% off and an extra 1 month’s worth of free cashback for selected Galaxy devices.

For more information on Samsung’s Happy New Gear sale,  visit https://www.samsung.com/ph/offer/new-year/.

Terms and conditions apply.

DTI Fair Trade Permit Nos. FTEB- 210137, 210128, 210145, 210159, 210140 Series of 2024

Stella Jeong (left), Living Product Planner at Samsung Electronics demonstrates how users can easily manage their laundry and connected home appliances using the AI Home, a 7-inch LCD display on the Bespoke AI Laundry Combo.

Bangkok, Thailand – October 8, 2024 – Samsung Electronics Co. Ltd held, on October 8, the Southeast Asia Bespoke AI Laundry Combo Tech Forum 2024 , bringing together journalists and press from across the region to Bangkok, Thailand, for an exclusive briefing and in-depth immersion into the advanced technologies of a new all-in-one washer dryer, the Bespoke AI Laundry Combo. 

Samsung highlighted innovations that combine artificial intelligence and energy efficiency, as well as an in-depth experience of the Bespoke AI Laundry Combo as an appliance that creates a new category in white goods. Samsung product specialists were also on hand to explain the various innovations displayed.

Jongwon Park (left), Head of Washing Machine Module Lab at Samsung Electronics, explains the Heatpump Drying Technology in the Bespoke AI Laundry Combo that brings the powerful drying performance.

The star of the event was Samsung’s All-in-One washer dryer, the Bespoke AI Laundry Combo, which features innovative technologies including heat pump technology which uses heat from the air to dry clothes instead of conventional methods, reducing energy consumption and offering more efficient drying. Integrated with artificial intelligence, the AI Wash & Dry function automatically adjusts washing and drying parameters based on sensors that monitor the weight, dirt, and type of fabric of the clothes, ensuring impeccable results in each cycle and promoting water and energy savings. 

AI Energy Mode also optimizes energy use based on usage patterns and operating conditions, helping to reduce energy consumption and costs without compromising washing and drying performance. The Bespoke AI Laundry Combo uses up to 60% less energy during a wash cycle and up to 30% less energy during a dry cycle when using the AI Wash & Dry cycle with AI Energy Mode² switched on, accessible via the SmartThings App.³ The appliance also features a larger capacity of up to 25kg, ideal for large families or those looking for practicality, allowing large volumes of laundry to be washed in a single cycle. 

“We are excited to share Samsung’s latest innovations in smarter living to this region, and to offer a deep dive into the innovations that we are bringing to transform everyday life. The Bespoke AI Laundry Combo is a glimpse into the future of innovative laundry care, and by harnessing the power of AI, we are redefining what is possible in the home and at the same time, empowering our consumers with smarter and more efficient home solutions,” said Daren Tay, VP & Regional Head of Digital Appliances for Southeast Asia & Oceania, Samsung Electronics.

The Bespoke AI Laundry Combo will be available in the Philippines on December 2024. For more information on Samsung’s lineup of innovative home appliances, please visit www.samsung.com/ph.

¹Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI Wash & Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials. Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.

²Compared to using the same cycle without AI Energy Mode. Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI Wash & Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

³Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.

Benjamin Braun, CMO Samsung Europe, highlighting AI for All on stage at IFA 2024

BERLIN, Germany – Sept. 5, 2024 – Samsung Electronics Co., Ltd. took to the stage at IFA today, celebrating 100 years of innovation at the conference, to continue its vision “AI For All.” The presentation showcased Samsung’s bold commitment to democratise AI, enabling more people to benefit from its uses.

Further expanding the AI for All vision, the conference included chapters “AI Meets the World” and “AI Meets You” where speakers from across the company and its partners demonstrated the critical role AI plays in improving users’ quality of life, equipping them with tools they can use to enrich their lives.

“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting your needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

AI For All

Samsung’s AI for All spans a wide range of its AI enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands its AI features need to adapt to how consumers want to live – as well as supporting the needs of the earth.

Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering seamless remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when home or away and navigating Samsung TVs.

Never before has it been so easy for people across the world to use of the power of AI to take control of the world around them. Samsung AI enable products give this power to its users, allowing them to curate their everyday experiences. Whether striving for more sustainable living, expanding creativity or connecting with their loved ones.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people, and why AI is for All.¹

Launching following IFA, the latest operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include brand new apps which bring more opportunity for creativity and connection. Including, Sketch to Image, which allows users to visualise their ideas through image options generated from a simple drawing and Portrait Studio which propels creativity by helping users create a more personalised avatar to use online.

AI Meets You

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences.

Also showcased on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for seven years considering hardware specification.² This ensures that consumers can continue to enjoy the latest innovations and enhanced connectivity across all their Samsung devices.

Samsung’s Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks—eight times more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

Samsung also announced the exciting launch of the new Samsung Music Frame.The Music Frame wireless speaker was launched earlier this year, delivering superior sound quality that fills any space with rich, clear audio. With built-in woofers and intelligent Dolby Atmos technology inside, the Music Frame intelligently adapts to your home acoustics and brings every sound and note to life.

Samsung is creating simple user experiences through its Bespoke AI appliances³, which now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context⁴ to carry out continuous commands for personalised responses and provide answers to product related questions.⁵ It allows users to express their needs more naturally and easily than before.

Samsung also opens up greater control and accessibility benefits for users. For example, Samsung developed and applied an Auto Open Door feature on some washing machine and refrigerator models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

AI Meets World

Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.

Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division operations running on to Renewable Energy sources.⁶

Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Whether that’s AI inside appliances such as its refrigerators and washing machines or using AI to unlock the potential of its SmartThings Eco System to save more energy.

On stage at IFA Samsung revealed that the Bespoke AI Laundry Combo is now rolling out across Europe, and will be released in the Philippines by December 2024. The All-in-One washer and dryer combo is a single space efficient appliance that finishes the wash and dry cycle in one queue. The wash cycle not only meets but surpasses the minimum energy efficiency requirements for the A-grade rating by up to 20%,⁷ and the wash and dry cycle combined also meets the A-grade rating.⁸ This impressive performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy⁹ can save up to 70% of energy consumption for washing machines.¹⁰ ¹¹ Also with SmartThings Away Mode users never have to worry about forgetting to turn off a light or the TV when they go out. Sensors in various appliances sense when there is no-one in the room and then shut down systems to save energy.

Bespoke AI appliances can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of a wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.

For more information on the products mentioned within this release, please visit the Samsung Global Newsroom here.

¹This research was conducted between July 11th and July 19th, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from ten countries: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with each country contributing 1,000 respondents, except the UK, which had 2,000 respondents.

²Details on supporting models and features to be determined.

³The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).

⁴Only available while the dialog box is open.

⁵Understanding multiple commands and Recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.

⁶In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1,2 emissions by 2050, maximize resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.

⁷Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

⁸Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

⁹Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹⁰Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/ 

¹¹Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.