MANILA, Philippines (September 25, 2026) – Better living at home is built with appliances performing reliably, helping you get more things done with less effort. Samsung brings this level of dependability to Filipino homes with its Bespoke AI appliances. 

Combining long-lasting performance with smart, intuitive technology, Samsung Bespoke AI appliances do the heavy lifting to make your everyday life simpler, smoother, and undeniably better—so you have one less thing to worry about.

Durability and AI Efficiency, Built to Last

When everyday home appliances perform consistently day after day, routines feel easier and you have one less thing to worry about. Samsung Bespoke AI delivers the same reliability and more, combining dependable performance with intuitive technology. This gives you appliances that understand you and your needs, making everyday tasks more convenient and efficient than ever. 

In the kitchen, the Bespoke AI Family Hub Side-by-Side Refrigerator serves as a reliable, intuitive companion, keeping food fresh with powerful All-Around Cooling and making meal planning and ingredient tracking easier with a built-in Family Hub screen. The refrigerator’s AI Inverter Compressor keeps it running at its best for as long as possible. Backed by a 10-year warranty, it uses AI algorithms to maintain stable cooling while also improving energy efficiency, giving you more reason to feel confident about the refrigerator’s long-term performance.

Laundry days feel lighter with the Bespoke AI Front Load Washer and Dryer. With its AI Wash and Dry feature, it tailors wash and dry cycles to fabric type, soil level, and load size. Instead of repeatedly figuring out which settings to use, you can count on the machine’s intuitive design to make wash days easier. Built with Samsung’s Digital Inverter Motor, the machine delivers a quiet, energy-efficient, and long-lasting performance.

For comfort you can depend on, the WindFree Wall-mount Air Conditioner Premium Plus leverages the power of AI to create a relaxing environment truly conducive to rest. Its AI Motion Wind learns your space and understands your habits to deliver cool air tailored to your comfort, while AI Energy Mode also helps reduce energy consumption. Moreover, its AI Digital Inverter Control maintains your preferred temperature while reducing energy use over time.

Samsung Bespoke AI appliances work quietly in the background to help homeowners feel confident their homes will run seamlessly for years. 

Built-In Tough Security for Total Peace of Mind

Most families count on their homes as safe havens, and as homes become more connected, keeping experiences secure is more crucial than ever. With Samsung Bespoke AI appliances, you can enjoy the convenience that smart home appliances bring with greater peace of mind through Knox Security.

Samsung’s tough security system provides multi-layered protection across compatible connected devices. Knox Matrix is designed to monitor security threats throughout the ecosystem, while Knox Vault adds a layer of protection by securing your sensitive data and information. This means having the convenience of checking your wash cycles from your smartphone or bringing your devices together through SmartThings is safer, with security built into the experience.

Reliable Performance Only Gets Better Each Year

A dependable appliance does more than meet your home’s needs; it consistently enhances daily life as your routines and technology evolve. To maintain a convenient, efficient experience at home, Samsung Bespoke AI appliances come with up to seven years of software updates. This ensures your premium home investments keep gaining the latest features, technologies, and security enhancements for years to come. 

For modern homeowners, this long-term software support translates to exceptional long-term value and absolute peace of mind. From introducing new, time-saving convenience to strengthening your home’s digital defenses, continuous updates keep your Bespoke AI appliances future-ready investments that make everyday living better year after year.

Maintenance and Management Made Easier 

Investing in Bespoke AI appliances means never having to stress about the unexpected. Samsung’s Home Appliance Remote Management (HRM) adds another layer of reliability by continuously monitoring your premium appliances to ensure optimal performance. This intelligent system enables proactive prediction and diagnosis, including fault detection and remote troubleshooting. It can also provide usage tips and help resolve certain issues remotely, reducing appliance downtime and preventing disruptions to your routines. 

With Samsung’s HRM, a potential performance issue can be resolved before it becomes a bigger problem for your home, without the hassle of scheduling service visits. This invisible layer of support keeps your home running smoothly each day.

Live Better Everyday with Samsung Bespoke AI

The most reliable appliances for your home are those that make life easier, giving you one less thing to worry about every day. Samsung Bespoke AI brings convenience, efficiency, and reliable performance to help you manage daily routines with less effort and greater peace of mind.

To know more about why Samsung Bespoke AI appliances make the perfect addition to your home, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information, visit https://news.samsung.com/ph/. 

Today’s women often have to balance their ambitious career goals with the daily task of caring for their families and their home. Supporting women as they continue to break boundaries, Samsung eases the load of taking care of the household with smart, reliable companions built to simplify routines and keep homes running smoothly day after day.

Samsung home appliances are built with AI-powered features that reduce physical effort and mental load that come with everyday household chores. This frees up valuable time and mental space, giving women greater freedom, comfort, and peace of mind at home. With SmartThings connectivity, these digital appliances automate tasks and let homeowners manage their homes more efficiently, allowing women to spend less time worrying about running the household and more time focusing on the things that truly matter.

Simpler, Smarter Kitchen Experience

Most daily routines involve planning and preparing meals in the kitchen. Samsung’s line of smart kitchen appliances helps simplify these moments, so you can spend less time planning and preparing meals and more time doing things you’re passionate about. 

Besides keeping your food items fresh, the Bespoke AI Side-by-Side Refrigerator Family Hub 20.9 cu.ft helps to ease your daily meal preparation with its built-in Family Hub display, which features a Daily Board and Planner to help you plan meals ahead or keep track of the ingredients in your refrigerator. When you need ideas for a quick yet healthy meal, you can play a cooking video you found online or access recipe recommendations based on already available ingredients in the refrigerator via the Family Hub screen. 

Cooking takes less time with the Samsung Smart Oven, designed to bring flexibility and convenience to the kitchen. Aside from looking stylish on the countertop, the 4-in-1 smart oven comes with multiple cooking functions, so you can grill, roast, reheat, or air fry your meals on only one device. The smart oven’s interior is made with ceramic enamel, which resists stains and bacteria and allows spills and grease to be wiped away easily. This not only keeps your smart oven looking pristine despite heavy use, it also gets you in and out of the kitchen quickly.

Fast and Effortless Laundry Days

For most women, their wardrobe is essential to help them feel more comfortable and confident daily. Samsung’s garment care and laundry innovations help women keep their clothes pristine without taking up too much time and effort. 

The Bespoke AI Front Load Washer and Dryer reduces the mental and physical load that every laundry day brings, handling the entire cycle from start to finish. The machine’s AI Wash feature takes the guesswork out of the washing process. It detects the fabric type and soil level of your clothes and adjusts your wash settings accordingly, delivering a thorough, yet gentle clean every time. 

On Super Speed, a full wash and dry cycle can be completed in as fast as 98 minutes. No matter how many clothes end up in the wash — from work outfits and school uniforms, to activewear after a hectic day — you can feel at ease knowing that your clothes will always be ready when you need them with your Samsung washer and dryer.

Seamless Home Management in Minutes

Samsung home appliances are designed to make life simpler, not more complicated. This includes setting up your home appliances on the SmartThings app. To save you even more time on managing your household devices, you can connect your appliances to the SmartThings app in three easy steps. 

First, download and open the app on your smartphone. Sign in to your Samsung account, and tap the “Add” icon or the plus sign on your dashboard and select the device you want to add. You can either search for your appliance’s category or scan the QR code on your Samsung device. Once your appliance is detected, simply follow the instructions on the screen to complete the pairing. To tailor your experience and make it more intuitive, you can rename your Samsung appliances and assign them to specific rooms through the app. 

This seamless setup ensures your home is ready to support your daily needs, leaving you with more time to spend on what matters.

Build the Home You Deserve with Samsung

Samsung home appliances are purposefully designed to help you balance your many roles with style and confidence. Create a home that fulfills your needs with Samsung home appliances and get up to 26% off on smart home appliances today. Promo runs until March 31, 2026.

Protect your premium household investments with Samsung Care+ Premium, available as an add-on purchase exclusively on the Shop app or the Samsung Online Store. Avail extended warranty coverage of up to 5 years* and certified expert services for home appliances, for as low as PHP 2,199.

For more information on Samsung digital appliances and Samsung Care+ Premium, visit https://news.samsung.com/ph/. 

* Including a 1-year warranty from purchase