[Manila, Philippines – October 14, 2026] – Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFreeTM technology, which has been refined over the past decade and now anchors the latest WindFree AI Expert Split Type Air Conditioner. This model features a streamlined form that allows the air conditioner to fit naturally into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device¹ and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode².

Laundry Solutions for Evolving Business Needs

Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete³, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes⁴.

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations⁵ which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

Inside Samsung’s vision for a more intelligent kitchen, which works to support everyday decision-making.

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Cloud intelligence makes it possible to recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items. 

Beyond the Purchase: Appliances That Evolve with Users

Connecting appliances, services and software experiences through the SmartThings ecosystem.

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates⁶. The latest update in September included upgrades to Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby⁷ experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service⁸, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

To find out more about Samsung’s latest home appliances innovations, visit samsung.com/ph.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

2. Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.

3. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.

4. Individual results may vary based on actual load contents.

5. Based on internal testing. Compared to a Samsung conventional model without VRT+

6. The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.

7. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).

8. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers, with sales of Samsung AI appliances rising by more than 30% from 2024 to 2025. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s WindFree AI Expert Split Type Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in the Philippines, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the WindFree AI Expert Split Type Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments.  This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared. 

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, users can keep track of what they already have and identify what they need.⁵ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁶ to see if you have what you need via the SmartThings app⁷ – no more guessing and ending up with items you don’t actually need.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.  

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display⁸. Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones. 

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash uses multiple sensors to detect load weight and five different fabric types⁹, automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹⁰ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant supports conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash helps optimize care for each supported load with less manual input.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better. 

Try SmartThings here.

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN

3. Pair your WindFree AI Expert Split Type Air Conditioner air conditioner with a Galaxy Watch via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3.

4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

5. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. Recognition uses AI models that may be updated periodically to help improve performance.

6. The user may need to manually check and adjust the list to ensure its accuracy.

7. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

8. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

9. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

10. Based on an AI-created algorithm and internal testing using the AI Wash cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

Samsung Electronics Co., Ltd. today announced that it will unveil its latest kitchen appliances lineup at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave, and slide-in range¹ at CES 2026. Alongside refreshed designs across the lineup, the company will highlight meaningful improvements to vision-based AI functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilize these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision–Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub, equipped with the upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognize up to 37 types of fresh food and 50 types of pre-registered processed food on-device.² The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognize more food items, offering a comprehensive and flexible experience.

It is planned to even recognize processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labeled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the food list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalized AI kitchen.

Enhanced Wine Management With the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar, designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator.³

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognize the labels and tracks bottles, updating the SmartThings AI Wine Manager⁴ accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalized.

Unified Kitchen Aesthetic With an Upgraded Stainless Look

Samsung is also introducing a lineup of French Door refrigerators, slide-in ranges and new OTR microwave models, offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator features a zero clearance fit, which can be installed with side gaps of approximately 4mm.⁵ Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model,⁶ enabling full access to drawers and food items with the doors wide open.⁷ The AutoView — a transparent door — allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

[1] This article contains products and features currently in development. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed. ︎
[2] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. ︎
[3] The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality and information about the food items stored in these drawers is provided as a separate image.  ︎
[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.  ︎
[5] Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top). ︎
[6] Compared to our conventional model without zero clearance fit feature (RF32CG5400**) ︎
[7] The refrigerator door can be open up to 108°, but it depends on the installation environment. ︎

MANILA, Philippines – Family life is the heart of every Filipino household: from busy mornings preparing for the day ahead, weekend gatherings with the entire family, to quiet evenings when everyone winds down after a long day. As daily routines grow more demanding, Samsung Bespoke AI appliances empower Filipino homes with technology that cares for the family’s everyday life.

By engineering its appliances to deliver intelligent, efficient, and reliable performance, Samsung brings meaningful value to Filipino families by giving them greater comfort and care, plus the peace of mind in knowing that their household will run smoothly each day.

Better Care in Every Home

Whether it’s a multi-generational residence or modern condo living in the city, Samsung ensures your home runs smoothly in the background so your family can live fully in the foreground, doing what they love most. Starting the day with preparing breakfast or packing baon for school and work is calmer with Samsung home appliances.

The Bespoke AI Family Hub Side-by-Side Refrigerator keeps food organized and fresh with powerful cooling, while the Family Hub screen makes planning meals and tracking ingredients effortless. You can view fridge contents through your smartphone, so you know what you need to shop for at the grocery store. The Samsung Smart Oven is the perfect addition to any home kitchen, making cooking faster without needing multiple appliances.

On laundry days, the Bespoke AI Front Load Washer and Dryer works to ease one of the most time-consuming household chores. Make every load feel lighter than ever. On AI Wash, it automatically senses fabric type, soil level, and load size, to set your cycle to the optimal wash settings. This means you spend less time doing the laundry and more time enjoying moments with your loved ones. When it’s time to rest for the evening, your room becomes truly relaxing with the WindFree Air Conditioner with SmartThings, which keeps the space cool and comfortable without harsh drafts.

More than delivering convenience, Samsung becomes part of the alaga or care you give your family—in preparing family dinners after a long day, storing the groceries you shopped for over the weekend, and keeping the home safe and comfortable for lolo, lola, and the children in the family.

Connected Living for the Whole Family

SmartThings ties all these intelligent appliances into one seamless, intuitive ecosystem to enhance daily convenience. Through the app, you are in control of your home. Whether it’s turning on the air conditioner before you come home or getting notified once the laundry cycle is finished, SmartThings makes smart living feel natural and effortless.

Furthermore, Samsung’s connected innovations create a home that responds to your family’s needs throughout the day.

Durability Built for Everyday Living

Filipino families value durability in their household appliances. Samsung’s Bespoke AI delivers on that front with durability that withstands real, everyday use and peak performance that lasts for years. Each appliance is crafted to ensure that families can rely on it day in and day out.

Samsung’s digital inverter technology optimizes and maintains the appliances’ performance while minimizing energy consumption. This ensures that every refrigerator, air conditioner, or washing machine continues to perform at their best through every stage of family life.

Reliable Performance and Lasting Support You Can Count On

Beyond premium hardware engineering, Samsung sets itself apart with an industry-leading commitment to offer long-term support for every consumer. With up to 7 years of software updates, digital appliances remain optimized, secure, and continuously improving over time.

Thanks to Home Appliance Remote Management (HRM), families gain a modern home care assistant. It performs proactive diagnostics to identify potential issues early and enables remote troubleshooting. This reduces the mental load of modern homeownership by consistently monitoring and maintaining home appliances to avoid disruptions to daily routines.

Samsung Care+ Premium reinforces the quality of your household investments, giving Filipino families an extra layer of confidence and true peace of mind. This proactive care service offers extended protection with up to five years of warranty coverage* as well as certified professional installation and maintenance services, to make sure that every home appliance stays in top shape and to keep everyday living running smoothly.

Smarter Homes and Stronger Connections with Samsung Home Appliances

Through appliances that offer intelligent efficiency and reliability, Samsung helps build homes that work smarter, so families can live better. More than simplifying routines, Samsung delivers lasting comfort, thoughtful care, and everyday convenience that transform the home into a space where togetherness naturally thrives.

As Samsung home appliances run in the background, Filipino families gain more time to focus on cherishing the shared moments that make a house truly feel like home.

Bring home stronger connections with Samsung and Globe GFiber. Unlock exclusive GFiber Prepaid premiums worth up to PHP 1,555, redeemable upon installation, when you purchase select Samsung Home Appliances from any of the participating Samsung stores. Scan the QR code on Samsung tent cards and fill out the form to check your area’s Globe GFiber serviceability. This offer is available until February 15, 2026 only.

Discover more reasons why Samsung home appliances make the best addition to your homes, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information about Samsung Bespoke AI digital appliances, visit https://news.samsung.com/ph/.

A well-cared-for home is one of the best gifts anyone can give their family — including caring for the smart appliances that shape the rhythm of our daily lives. With Samsung Care+ Premium available as a Samsung.com exclusive add-on to your TV and appliance purchases, you can give your premium TVs and appliances the expert care they deserve to keep them running at their best.

Offering professional preventive maintenance services along with above-standard warranty coverage, Samsung Care+ Premium ensures your premium household investments stay in top condition for years. By caring for your appliances, you can keep your home running uninterruptedly every day.

Certified, consistent care to keep homes running smoothly

Samsung TVs and appliances are built to deliver performance that you can rely on for years. Availing Samsung Care+ Premium for your digital appliances takes that longevity even further with expert services that help them run better, last longer, and stay efficient day in and day out.

Remote diagnostics keeps you proactive, allowing you to address issues before they disrupt your routine. This ensures your Neo QLED 8K Vision AI TV displays its breathtaking visuals in 8K clarity for even longer, so you can keep enjoying your family movie marathons or gaming sessions without worrying about interruptions.

Professional maintenance services help keep laundry days feeling lighter and easier by ensuring the Bespoke AI Front Load Washer and Dryer Combo delivers intelligent efficiency for years to come. Regularly scheduled check-ups maintain the overall cooling performance of the Bespoke AI Family Hub Side-by-Side Refrigerator, helping keep your food fresher for longer. This also helps ensure your Samsung Smart Oven performs reliably, so cooking for the family will always feel as enjoyable as ever.

With Samsung Care+ Premium, your TVs and appliances receive professional care from the very start. Expert installation services make sure appliances like the WindFree Air Conditioner with SmartThings are optimized for peak performance from day one. Meanwhile, scheduled cleaning services help the air conditioner consistently deliver efficient cooling, keeping your home comfortable at all times.

Through expert services, Samsung Care+ Premium ensures that every smart feature you invested in continues to deliver comfort, reliability, and convenience year after year.

Longer protection coverage for lasting peace of mind

Samsung Care+ Premium provides professional care and protection for your smart home appliances, as your trust in your TVs and appliances will always remain. Every TV and digital appliance is supported with expert care and protection to maintain peak performance over time.

Beyond expert servicing, Samsung Care+ Premium keeps your appliances protected for the long haul with up to 5 years extended warranty coverage* for your premium TVs and appliances. This saves you from repair costs and lets you enjoy moments at home with the knowledge that your premium investments will continue to deliver efficiency, reliability, and convenience for years.

Be in charge of your home with Samsung Care+ Premium

Give yourself and your loved ones true peace of mind with Samsung Care+ Premium, available as an add-on to your TV and appliance purchases on the Samsung Online Store or the Shop app for as low as PHP 2,199. Get the Samsung Care+ Premium today and enjoy expert services and extended warranty coverage of up to 5 years* for your premium household investments at up to 30% off, until December 31, 2025, only.

Taking charge of your appliance care becomes even more rewarding. Earn Samsung Rewards points and redeem exclusive perks or benefits when you invest in premium care for your digital appliances.

* Including a 1-year standard warranty from purchase

MANILA, Philippines – November 7, 2025 – As families start getting their homes ready for the holidays, Samsung makes it easier than ever to keep celebrations merry and bright with exclusive holiday offers on Bespoke AI home appliances. With up to Php 58,500 on premium household investments, it’s the perfect chance to upgrade your home with innovations that make the season’s festivities flow effortlessly.

Whether you’re cooking up family favorites for noche buena, refreshing your best holiday looks, or simply keeping your home running amid the festive rush, these digital appliances help turn the rush of holiday preparations into moments of effortless joy, so you can focus on celebrating with the ones you love.

Whip Up Fresh, Festive Feasts for the Family

Nothing brings the family together like a hearty holiday spread made with love. Having the right kitchen tools makes preparing festive favorites easier, faster, and more delightful than ever.

Every holiday dish starts with the finest ingredients. Thanks to the Bespoke AI Family Hub Side-by-Side Refrigerator, you get enough space to store and organize everything your festive spread demands, while All-Around Cooling keeps your essentials fresh and ready for use. Through the Family Hub screen, you’re always in control of your meal prep experience. You can put on your favorite playlist while cooking or even plan your meals for the rest of the week through the screen. Effortlessly open the fridge with the Auto Open Door feature, which easily opens the door for you with just a light touch. SmartThings lets you manage your fridge more efficiently. From reducing energy consumption and monitoring upkeep to cataloguing your food items, this keeps you on top of your food storage and household maintenance needs.

From Noche Buena classics to new holiday favorites, the Samsung Smart Oven helps you cook every holiday dish with precision and ease. This all-in-one microwave oven comes with multi-function settings, including air frying and even fermenting ingredients, giving you the convenience and flexibility of various cooking options in one appliance. Lined with a ceramic enamel coating, the Smart Oven keeps cooking cleaner and more hygienic. Its non-stick surface helps prevent bacteria buildup, resists scratches and rust, all while making post-cooking cleanup quick and easy. Whether you’re preheating the oven, selecting a cooking mode, or checking the progress of your dish, you can do it all from your smartphone with the SmartThings app and the microwave oven’s built-in Wi-Fi connectivity.

These smart home appliances from Samsung ensure your kitchen is ready for every feast, helping you serve warmth, flavor, and joy all season long.

Keep Your Home Ready for the Holidays

Preparing for the holiday season means making sure everything is ready, including your linens, curtains, and even your party outfits. When you’re preparing for the festive season, smart home solutions can make all the difference, helping you tackle necessary chores and giving you more time to savor the important moments.

When it comes to simplifying your laundry, the Bespoke AI Front Load Washer and Dryer Combo is an option that suits your needs. With a 25kg wash/15kg dry capacity, Samsung’s highest capacity for frontload washing machines, this washer-dryer easily handles huge laundry loads quickly and efficiently.  The AI Wash feature allows the washing machine to automatically detect the fabric type and weight of your load, then adjusting the wash settings accordingly. Meanwhile, the EcoBubble technology mixes air, water, and detergent before the cycle even begins. This creates fine bubbles that penetrate fabrics faster and tackles stains more gently while shortening the overall wash time. It comes with an intuitive LCD touchscreen display, which displays suggested cycles that suit your needs and shows timely information about your laundry cycle. When it’s time to dry, the Complete Dry feature monitors residual moisture and adapts the drying cycle accordingly so all your festive linens, curtains, and clothes come out fully dry and wrinkle-free.

Getting your holiday outfits ready is made simple with the Bespoke AI AirDresser Dual JetSteam, designed to give your clothes a quick refresh whenever you need. Whether you’re preparing your holiday party outfits or giving your festive pajamas a quick refresh between wear, the Dual AirWash system cleans and deodorizes your clothes by blowing powerful jets of air to remove dust and odor. Dual JetSteam sanitizes your garments, eliminating viruses and bacteria while smoothing out wrinkles, perfect for cleaning your ensemble after a fun holiday party out with friends. With the fast-paced rush that is holiday preparations and planning, you might need to dry your clothes immediately after washing. The AirDresser’s AI Dry can help by quickly and gently drying your clothes to get them ready to wear in no time.

With smart home appliances like these, you can tick off laundry tasks from your holiday to-do list easily. This gives you one less thing to think about while you’re in the thick of getting ready for the festive season.

Give the Gift of Samsung Bespoke AI to Your Loved Ones

This holiday season, you can count on Samsung Bespoke AI to make your celebrations merrier than ever. Grab exclusive deals and up to Php 58,500 off on premium digital appliances until December 31, 2025.

Add Samsung Care+ Premium to your appliance purchases in the Shop app or the Samsung Online Store and avail of up to 30% discounts on extended care and protection for your household investments. Get up to 5 years of extended warranty coverage* along with professional maintenance services for as low as PHP 2,199, available until December 31, 2025.

For more information on Bespoke AI and Samsung Care+ Premium, visit https://news.samsung.com/ph/.

* Including a 1-year warranty from purchase

MANILA, Philippines – September 26, 2025 – Today’s Filipino households are more inclined to invest in devices that enhance everyday comfort and deliver lasting durability, like Samsung TVs and digital appliances. While these devices are built for premium performance, they also deserve premium care. With the holiday season approaching, families can enjoy the gift of peace of mind through extended protection and expert care for their smart investments with Samsung Care+ Premium

Samsung Care+ Premium ensures your beloved Samsung TVs, refrigerators, washing machines, microwaves, and even air conditioners continue performing at their peak for years to come. Caring for your appliances is a breeze with up to 30% off on Samsung Care+ Premium Extended Warranty + Maintenance Pack. 

Extended Care for Lasting Peace of Mind

Whether it’s enjoying vibrant family nights with Vision AI TVs, cooling down with Samsung WindFree air conditioners, or relying on Bespoke AI appliances for everyday house chores, Samsung Care+ Premium enhances your smart lifestyle with worry-free moments at home. This premium service extends protection for your appliances with up to five years of warranty coverage*, which is longer than the standard period, allowing you to maximize the life and performance of your investments.

Extended warranty coverage helps you save on costly repairs and services, while ensuring every smart device in your home remains a reliable companion in your daily routine. With Samsung Care+ Premium, you’re not just getting extra time for your appliances; you’re also enjoying true peace of mind. 

Expert Proactive Care to Keep Appliances at Their Best

Samsung Care+ Premium helps you be proactive about caring for your appliances, offering a range of expert maintenance services designed to keep your devices in top shape. These preventive care services, including remote device checks and on-site diagnostic tests, keep you a step ahead of potential performance issues and prevent disruptions to your daily routine. On top of that, you get a clear view of your appliances’ health and performance with a monthly care report. 

Other than regular maintenance services, your TVs and appliances are given the right start with professional installation services. Beyond convenience, proper installation gives you better efficiency and longer-lasting performance out of your appliances to keep your home running smoothly.

Secure Your Appliances for Less with Samsung Care+ Premium

Samsung helps you protect your appliances for as long as you can. Feel confident that your premium devices will deliver day after day, year after year with Samsung Care+ Premium. Save up to 30% on 1-Year Extended Warranty coverage and regular Maintenance services until December 31, 2025.

Conveniently add Samsung Care+ Premium when you purchase your TVs and/or digital appliances on samsung.com/ph or the Shop App to enjoy extended coverage along with certified expert maintenance. Get as much as 30% on the 1-Year Extended Warranty + Maintenance Pack until December 31, 2025. 

To know more about Samsung Care+ Premium, visit https://www.samsung.com/ph/offer/samsung-care-plus/appliances/  

MANILA, Philippines – September 1, 2025 – In today’s modern homes, appliances help create a lifestyle. From entertainment and comfort to efficiency, the right technology shapes how we live, rest, and spend time with the people who matter most. That’s why most of us choose to invest in premium appliances. With Samsung, you get TVs and digital appliances designed to make entertainment more immersive, routines easier, and homes more comfortable.

While Samsung’s lineup of appliances is built to last, even the most premium investments require consistent, expert care to keep them reliable as ever. Now, you can keep your smart appliances running at peak performance with Samsung Care+ Premium. This proactive care solution enhances the long-lasting performance of your Samsung appliances, helping you address potential concerns and keep your premium appliances performing at their best.

How Samsung Care+ Premium Keeps Your Smart TVs and Appliances in Top Shape

Samsung Care+ Premium takes the worry out of caring for your appliances, giving you true peace of mind. Save on repair costs for your Samsung TVs and digital appliances with comprehensive coverage that keeps your investments protected for longer than the standard period. 

Experience Immersive Entertainment for Longer

With televisions like Samsung’s 85” Neo QLED 8K Vision AI Smart TV (starting at PHP 499,999), movie nights and series marathons will never be the same. This TV’s 8K AI Upscaling Pro display is powered by the NQ8 AI Gen3 Processor with Quantum Matrix Technology Pro, making every scene sharper, brighter, and more immersive. Its Dolby Atmos and Q Symphony sound technology puts you right in the heart of the action with next-level sound quality.

Samsung Care+ Premium supports that experience with an extended warranty of up to two years. This also allows you to check your TV’s connectivity and avail regularly scheduled health checks to ensure that it delivers the same vivid, cinematic experience for years to come. 

Make Daily Routines More Effortless for As Long As Possible

Household chores feel lighter and simpler with appliances like the Samsung Bespoke AI All-in-One Combo (starting at PHP 177,995), which adjusts settings intelligently to match load and fabric type, or the Bespoke AI Side-by-Side Refrigerator Family Hub (from PHP 189,995), which keeps your ingredients fresh to help make meal preparation easier and more enjoyable. 

Cooking is easier than ever with Samsung’s Smart Oven (starts at PHP 16,995). This all-in-one microwave oven gives you the convenience you need with multi-function features, including air frying and fermenting your ingredients. Embedded Wi-Fi connectivity and SmartThings Food make your kitchen experience smarter and more effortless.

Unwind in Cooling Comfort That Lasts

Samsung’s WindFree Air Conditioner SmartThings (from PHP 50,595) helps you create a comfortable environment perfect for relaxing. Powered by WindFree technology—which creates a much gentler and milder air flow— and Digital Inverter Boost technology, this smart air conditioner keeps spaces cool while reducing energy consumption. Meanwhile, the SmartThings app lets you control and adjust your air conditioner’s temperature anytime, anywhere. 

With Samsung Care+ Premium, you can ensure that your smart appliances keep delivering efficient, reliable performance for as long as possible. Enjoy an extended warranty coverage of up to four years, along with professional cleaning and regular maintenance services for as long as five years. 

Care for Appliances That Care for You with Samsung Care+ Premium

Samsung ensures that caring for your appliances pays off in more ways than one. Samsung Care+ Premium lets you earn exclusive perks for staying on top of your appliance care with Samsung Rewards. By adding Samsung Care+ Premium to your appliance purchases on the Samsung Online Store, you start getting rewarded for planning ahead.

True peace of mind means one less thing to worry about. With Samsung Care+ Premium, you’re not just covered, you’re cared for. 

Avail Samsung Care+ Premium on top of your new appliances for as low as PHP 5,799/year for TVs, PHP 3,999/year for washing machines, PHP 3,799/year for refrigerators, PHP 2,199/year for microwave ovens, and PHP 6,399/year for air conditioners, exclusively available at https://samsung.com/ph/.

To learn more about Samsung Care+ Premium, visit

https://www.samsung.com/ph/offer/samsung-care-plus-consumer-electronics/

Providing practical solutions to everyday pain points, Samsung is integrating AI into its home appliances to enable much more flexible and convenient experiences.

In what aspects and how? Transforming the traditional laundry process is one such example. When cleaning your clothes gets tricky, Samsung has you covered — whether it’s through a super-smart drum washing machine that leverages AI to intuitively improve your laundry experience, or a top load washing machine that can effectively clean a complex load of laundry with an AI-enhanced cycle.

Bespoke AI Washer: Even the AI Cycle Has Been Upgraded

It can be challenging and inconvenient to manually pick suitable washing cycles and determine the right amount of detergent to use for each load of laundry; especially if you have a large household that requires you to do multiple rounds of washing throughout the week. The new front load Bespoke AI Washer has been designed to reduce that hassle.

Samsung has developed and applied AI-enhanced cycles to its Bespoke AI Laundry series, effectively simplifying the laundry process for users. Now, it is introducing the new AI Wash+ – which has been further upgraded with more learning data – to the new front load Bespoke AI Washer.

When the AI Wash+ cycle is selected, the washing machine will adjust the amount of detergent and bubbles needed, washing time, water temperature and spin speed by detecting the weight, turbidity, and the type of fabric[1]. In addition to the existing three types of laundry (delicate, normal, towel), the cycle has since been upgraded to now detect outdoor and denim fabric. For example, waterproofing is crucial for outdoor clothing, so when such pieces are identified, the cycle becomes gentler to reduce 

friction, thereby maintaining the water repellency of the fabric. Similarly, when denim material is detected, the wash temperature and motor speed are lowered to avoid color fading.

Additionally, AI Wash+ continuously measures the level of turbidity during the washing process so that it can add more detergent or adjust the washing time when necessary, ensuring that the cleaning performance is optimal.

To make your life even easier, you can intuitively access AI Wash+ and every other cycle option through AI Home[2], the 7-inch LCD screen on the front of the washing machine.

Bespoke AI Top Load Washer: Reimagining the Form Factor With AI

Top load washers are sometimes considered the classic form factor or more traditional option when compared to front type washers. Now, Samsung is challenging this notion by integrating AI features to upgrade laundry experiences for those who prefer top-load designs. 

The Bespoke AI Top Load Washer is Samsung’s first AI-enhanced top load washing machine for the global market. It comes with three convenient AI features: AI Wash[3], AI Energy Mode[4], and AI VRT+.[5]

With its built-in sensor, the Bespoke AI Top Load Washer can adjust wash settings based on each load using AI Wash cycle, and also reduce energy usage[6] if the user activates AI Energy Mode in SmartThings Energy.

That’s not all. Another unique feature that utilizes AI, is called AI VRT+. VRT stands for Vibration Reduction Technology, and this reduces the excessive vibration of the washer frame to reduce noise.   

Every object has what’s called a “natural frequency.” This refers to the tendency of it to naturally vibrate at a specific frequency. When an external force with the same frequency as the natural one is continuously applied, the object can vibrate intensely, in what is referred to as “resonance.”

For washing machines, rotation occurs during the spin cycle, and if the frequency of the vibrations generated by this rotation matches the natural frequency of the washing machine frame, it can cause resonance, resulting in significant vibrations and noise. 

One might think that simply designing a spin cycle to avoid the natural frequency of the washing machine frame would solve the problem. However, the challenge is that the natural frequency of the washing machine frame can change depending on the conditions of the floor it rests on.

To address this, AI VRT+ detects the floor conditions[7] at the beginning of the spin cycle, classifies it using an AI algorithm, and adjusts the spin speed to avoid the expected natural frequency for those conditions. As a result, resonance can be prevented and this reduces frame vibrations so that you can do your laundry quietly.

Bespoke AI Laundry Combo: Wash and Dry Intelligently in a Single Unit

The front load Bespoke AI Washer with AI Wash+ and the Bespoke AI Top Load Washer are both excellent options, but for consumers who want to complete both washing and drying in one go and leverage smart features, there’s the Bespoke AI Laundry Combo. 

Launched in Southeast Asia & Oceania in October last year, the Bespoke AI Laundry Combo combines a washer and dryer into one, eliminating the inconvenience of transferring laundry after washing. In the Korean market, where it was first introduced, it surpassed 100,000 cumulative sales within a year of launch and has been recognized for its convenience, receiving a total of 21 awards in regions around the globe.[8]

The Bespoke AI Laundry Combo is the first product in which Samsung incorporated AI Home. The wide display delivers useful information like cycle details, remaining amount of detergent, and energy consumption. The combo also uses machine learning to remember user habits and can recommend cycles based on periodic and seasonal needs[9] When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App[10] .

There is also a unique advantage that can only be found on the combo: the AI Wash & Dry cycle[11] . This starts with sensing the weight of the laundry, and dispenses the right amount of water and detergent. It also detects the fabric type and monitors the level of soiling during the cycle[12] , adjusting wash time and detergent use accordingly.

After the wash cycle is complete, there’s no need to start a drying cycle, because that happens automatically. Plus, the AI Wash & Dry cycle optimizes the drying process based on the previously detected weight and fabric type, ensuring excellent cleaning and drying results. With AI Wash & Dry, users get a thorough, efficient and personalized laundry experience.

So, when you wonder how AI can make daily life easier — the answer is simple. If you don’t want to waste time on menial tasks like trying to choose the proper cycle each time you wash clothes, let your Bespoke AI Laundry Washer do it for you.

For more information, please visit https://www.samsung.com/my/home-appliances/

[1] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[2] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. Users need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device.

[3] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] A Wi-Fi connection is required. If a Wi-Fi connection is not available, it will use the washing machine’s internal algorithm.

[6] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses. Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

[7] Standalone installation and level adjustment required for the accurate operation.

[8] Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).

[9] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[11] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[12] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.