MANILA, Philippines – May 23, 2025 – Mark your calendars for the highly anticipated return of the eighth edition of Samsung LazMall Super Brand Day on 23 May, which will present a star-studded line-up of Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Samsung All-Star Sale”, turns the spotlight to a wide range of premium innovations across mobile devices, home appliances, TVs and monitors, offering exclusive deals tailored to Southeast Asian consumers’ needs and passions.

As one of the largest online sales events held by Samsung Electronics in partnership with Lazada, a leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day calls for shoppers across the region to enjoy special promotions, limited-time discounts, and exciting engagement activities.

For those seeking the best-in-class mobile innovations, don’t miss the Galaxy S24 Ultra,which helps unleash whole new levels of creativity, productivity and possibility with Galaxy AI, along with pro-level photography and videography capabilities. There is also the Galaxy Z Fold 6, which puts PC-like power in your pocket, made powerful than ever with its super-slim, productive screen. Check out the amazing offers for these Galaxy devices and more at this page.

Consumers looking to upgrade their experiences at home can explore the latest immersive viewing experiences for all your productivity, entertainment and even gaming needs, available with QLED 4K Smart TVs, Crystal UHD 4K Smart TVs, Odyssey OLED Gaming Monitors and ViewFinity Smart monitors. Homeowners can also look forward to a cool and stylish home this summer with new Bespoke AI home appliances including Bespoke WindFree Air Conditioner. Shoppers can browse through these products and promos on the Samsung LazMall page.

To deliver an interactive and engaging shopping experience, Samsung will also unveil an interactive game for shoppers to claim promo codes and win big savings while purchasing Samsung’s all-star innovations on Lazada. All shoppers are encouraged to tune into Samsung’s livestream at LazLive as for the launch of real-time deals and promotions.

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “At Samsung, our consumers are always at the forefront of all our innovations. We are excited to be partnering with Lazada again, to offer our shoppers in Southeast Asia a fun and convenient experience while shopping for the latest premium Samsung products that they love and know. Savvy consumers who are looking forward to getting their hands on their wishlisted Samsung devices and appliances will be thrilled with the exclusive ‘All-Star Sale’ deals that cannot be missed.”

Highlights of Samsung’s LazMall Super Brand Day in the Philippines include:

• Hassle free 0% installment payment offers with BDO credit card.
• Get up to 60% off upon trade-in of eligible devices.
• Save up to P30,700 on the Galaxy Z Fold6, Flip6, S24 Ultra, and S24 FE.
• Enjoy discounts of up to P6,000 on select Galaxy A series models, including the A06, A16 (5G and LTE), A05s, and A35 5G.
• Snag 50% savings on the Galaxy Watch6 Classic and other wearables like the Buds3, Buds FE, and Watch FE.
• Get up to P12,800 off on select Galaxy Tablets, including the Tab S9, Tab S9 FE series, and Tab A9.
• Unlock up to 50% off on select Samsung TVs & sound devices with special vouchers up to ₱2,500 off.
• Score up to 45% off on select Online Exclusive refrigerators, TVs, air conditioners and monitors.
• Get up to 45% off on the Bespoke WindFree Air Conditioner and other WindFree models.
• Claim up to ₱4,000 extra vouchers on all Samsung consumer electronics products.

Find out more about Samsung x Lazada Super Brand Day at https://lazada.com.ph/shop/samsung-official-store. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

Terms and conditions apply. Per DTI Fair Trade Permit No. FTEB 219960, 219715, 222095, 219397, 216998, 224329 Series of 2025

The dry season has finally arrived—and it’s only going to get hotter from here. With temperatures in some areas of the country expected to rise to 47 degrees Celsius, staying nice and cool indoors is the way to go. Still, feeling cool doesn’t always mean being comfortable.

Although there’s nothing like the cooling relief of entering an air-conditioned room after sweating under the unforgiving sun, your next problem is freezing under the extremely cold wind shafts from the air conditioner. It’s a constant struggle to brave the sizzling hot outdoors and adjust to the cold drafts at home or work—can you ever win?

Well, while there’s no avoiding the start of the dry season, there is something you can do to get that sweet cold spot indoors; you just need an air conditioner that understands what you want.

An Air Conditioner That Knows What’s Good for You

Have you ever had a friend or family member who knew you so well that they could anticipate your needs and wants before you could even ask for them? That’s basically how Samsung’s AI WindFree air conditioners work, leveraging AI technology to create the ideal room environment while also saving on energy.

AI WindFree air conditioners don’t have telepathic abilities, but their combined features allow them to do pretty much that. On top of their WindFree Cooling Technology that uses “still air” to create an evenly cool and comfortable environment, these AI WindFree air conditioners boast AI features to guarantee comfortable cooling.

Creating the ideal cool environment

If you’ve ever had to constantly get up to adjust the settings of your air conditioner because the room has either gotten too warm or too cold, you’re not alone. Samsung’s AI WindFree air conditioner changes the game, ensuring you don’t have to lift a finger to get the ideal temperature.

Through Fast Cooling, WindFree Comfort air conditioners can cool your entire room quickly, thanks to Digital Inverter Boost. On top of cooling your room in a short amount of time, a WindFree Comfort air conditioner automatically cools down your space by predicting the temperature and room condition.

Ensuring a good night’s sleep

Even when asleep, the AI WindFree air conditioners ensure the room conditions are just right so you can sleep soundly through the night. Good Sleep mode creates an environment conducive to sleeping, so you can rest well and wake up feeling fully refreshed.

Saving energy at the same time

Another awesome thing about AI WindFree air conditioners is that you can enjoy the cool temperature without any worries in the back of your mind. Especially now that electricity rates are set to increase this summer, your air conditioner’s energy use won’t be a concern with AI Energy Mode.

Through AI Energy Mode, the AI WindFree air conditioner learns your routine and usage patterns and adapts to save on energy for up to 20 percent. Using your smartphone or tablet, you can easily monitor your air conditioner energy usage status from the SmartThings app.

It’s Time to Experience the Comfortable Cooling You Deserve

The summer heat becomes no big deal when you have a smart air conditioner that knows your needs. With Samsung AI WindFree, you can stay comfortably cool with no effort at all.

Get your own Samsung AI WindFree air conditioner to experience comfortable cooling today through samsung.com. Purchase a Samsung AI WindFree air conditioner until June 25 to save up to P4,235, and enjoy free installation worth up to P8,990 and a free Galaxy Tab A9 Wi-Fi worth P8,990.

Per DTI Fair Trade Permit No. FTEB-220218 Series of 2025

MANILA, PHILIPPINES – April 04, 2025 – As modern homes evolve, so do expectations for comfort, convenience, and air quality. From restful sleep to productive days, the air you breathe plays a vital role in your well-being. The Samsung AI WindFree air conditioners blend intelligent cooling, energy efficiency, and advanced air purification, so you can relax, work, and sleep in a space that feels as good as it looks.

Save More with AI-Powered Energy Efficiency

Samsung’s Digital Inverter Technology ensures powerful yet energy-efficient performance. By using WindFree Cooling Mode, it reduces energy consumption by up to 77% compared to conventional cooling systems—helping you stay comfortable while saving on electricity costs. It also uses AI Auto cooling to analyze usage patterns and real-time room conditions, then automatically adjust the cooling mode for optimal temperature control and energy savings.

The AI WindFree Premium Models also come with SmartThings Energy to provide real-time tracking of power consumption, giving you better control over energy use. With SmartThings integration, users can remotely manage settings, monitor efficiency, and even activate voice controls via Bixby, Alexa, or Google Assistant.

Breathe Easier with AI-Powered Clean Air

Samsung’s AI WindFree air conditioner is designed for those who seek premium comfort and cleaner air. The WindFree Premium Plus doesn’t just cool your space efficiently—it actively improves air quality. The built-in air purification system helps remove dust, allergens, and airborne pollutants, ensuring you breathe cleaner, healthier air every day. For deep, restorative rest, Good Sleep Mode fine-tunes temperature and humidity levels, helping you achieve the perfect sleep environment without the discomfort of direct airflow.

Samsung redefines air care with an advanced PM 1.0 Filter, capable of capturing ultrafine dust and pollutants. A built-in sensor detects changes in air quality, automatically purifying the air when needed, while a color-coded indicator lets you monitor air quality in real time, ensuring you always know when the air is clean. The 4-in-1 Care Filter adds another layer of protection by removing dust, hair, allergens, and up to 99% of bacteria and viruses—creating a cleaner, healthier indoor environment.

Smart, effortless maintenance

Having the perfect indoor environment is key to health and well-being, whether it’s a bedroom for deep, uninterrupted sleep, a home gym for peak performance, or a creative studio where ideas come to life. At the heart of the AI WindFree Comfort design is WindFree technology, which cools gently and quietly

without the unpleasant feeling of cold wind on your skin.

AI-powered comfort technology learns your preferences and adjusts cooling settings accordingly, keeping your space just the way you like it—effortlessly and efficiently. Maintenance is just as easy. The Freeze Wash function eliminates buildup by freezing and defrosting the heat exchanger, then draining the residue—no disassembly required. 

Find the Perfect Samsung WindFree AC for You

With the Bespoke AI WindFree air conditioner, you’re not just cooling your home—you’re creating a healthier, more comfortable space tailored to your needs. From the WindFree Premium Plus to the WindFree Comfort and the stylish WindFree Bespoke Black, there’s a model for every home and lifestyle.

Discover the best air conditioning solutions for ultimate comfort, cleaner air, and energy savings. Learn more and explore the full range at samsung.com. When you purchase a Samsung AI Windfree air conditioner until June 25, save up to Php 4,235 and enjoy free installation worth up to Php 8,990, and a free Galaxy Tab A9 Wi-Fi worth Php 8,990.

*DTI Fair Trade Permit No. FTEB-220218 Series of 2025