“Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”

Intuitive Device Control Through Natural Conversation

Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact setting names or commands. Users don’t need to learn how device menus are structured or remember specific terms to get things done; they can simply describe what they want — or ask why something is happening on their device — in their own words. Bixby understands the intent and takes the appropriate action, reducing the time and effort required to manage everyday device settings and features.

For example, a user could say, “I don’t want the screen to time out while I’m still looking at it.” Bixby understands the request and immediately turns on the ‘Keep Screen on While Viewing’ setting — without requiring them to navigate through settings or know the feature’s exact name.

Rather than offering generic instructions, Bixby can also identify the current settings of the device and suggest various possible solutions. This reduces trial and error, helping people complete tasks more quickly, even when they are unfamiliar with the device or its features.

If a user asks, “Why is my phone screen always on when it’s inside my pocket?” Bixby will use the context of the situation and bring up relevant settings, such as Accidental Touch Protection, allowing them to turn it on directly.

Real-Time Web Search Capabilities

Bixby also supports real-time web search capabilities. Now it can access live and up-to-date information, with results appearing within Bixby’s own user interface. This means people can explore topics and get answers to questions as part of one consistent and seamless experience.² Without being redirected to a separate browser or app, users can find what they need more quickly and stay focused on the task at hand.

For instance, users can say to Bixby, “Find me hotels in Seoul that have swimming pools for kids.” Bixby processes the request and provides relevant web search results directly within its interface, allowing users to explore available options without interruption or delay.

Availability

The latest Bixby updates is available in One UI 8.5 in select markets including Germany, India, Korea, Poland, the UK and the U.S., with plans for broader expansion to follow. For more information about Bixby, visit Samsung.com.

Imagine waking up to a home that anticipates your needs without you needing to lift a finger, with smart appliances learning your routines from day to night, and helping you flow through your tasks at home simply yet effectively.

Step into the future of an interconnected AI Home with Samsung’s Bespoke AI appliances that come complete with security solutions such as Samsung Knox and intelligent features to transform your home living for the better.

Undivided attention on every task

As you go about your daily routine in your AI Home, thoughts about upcoming tasks often surface before you’ve completed what’s in front of you. With Bixby, Samsung’s voice assistant that is fully integrated into the Bespoke AI appliances, you can capture these ideas instantly and set them in motion, without ever interrupting your workflow.

Simplified food management with the Bespoke AI Refrigerator’s 9” AI Home Screen

For instance, while you put together lunch, you might realize you’re running low on ingredients that you inputted the week before. Simply say, “Hi Bixby, can you recommend a vegan recipe?” Then let the 9” AI Home LCD screen on your Bespoke AI Refrigerator look up recipes and you can even send cooking instructions directly to connected cooking devices – like your Bespoke AI Oven – via SmartThings, making meal preparation smooth and convenient.

Then cue, “Hi Bixby, tell me about my schedule for today.” and watch as Voice ID, a new feature of the upgraded Bixby, recognizes your voice and shows you your calendar on AI Home screen, so you can start planning your next grocery run.

A simple voice command to Bixby, controls multiple devices at once

Whilst keeping your attention on the meal in front of you, you can also control multiple other connected devices with a single voice command – “Bixby, clean the living room with the robot vacuum and start the washing machine with the ‘AI Wash’ cycle” so your AI Home kickstarts your other tasks ahead of time.

Peace of mind wherever you might be

An AI Home experience does not only simplify chores, but it also adapts seamlessly to every household’s unique dynamic to enable you – as a caregiver, parent or devoted pet owner – to take better care of your loved ones even when you are not at home.

Stay updated & ensure your loved ones’ safety with Family Care

Whether you have elderly family members at-risk of falling, young children or pets who might get up to mischief, Family Care, a new SmartThings service sends you and your other family members notifications if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity.

While remotely monitoring your home, enjoy complete peace of mind knowing that your Bespoke AI appliances are tightly secured by Samsung Knox. Bespoke AI appliances launched in 2025 are all coming with Knox Matrix,  an enhanced security method that enables users continuously monitor products’ security status, and some of them also include the application of Knox Vault which protects sensitive user information by storing it in a separate hardware chip.

Your chores on autopilot

Return to a peaceful sanctuary after a hectic day as your AI Home completes household tasks beforehand.

Intelligently schedule daily to-dos like cleaning the house when you are not around with SmartThings’ Away Mode. Forgot to switch off your Bespoke Al WindFree air conditioner before leaving the house?  The SmartThings App which detects when you’re not within a present distance of your home through your smartphone’s GPS automatically switches off the air conditioner, ensuring you save energy and unwanted costs.

AI Energy Mode makes it easy for users to take action with our energy-saving tips and automations features

An AI Home delivers convenience, care and savings in every daily routine. Whether you own a Bespoke AI Top Load Washer, a Bespoke AI refrigerator or other Bespoke AI range appliances, optimize your energy consumption by activating AI Energy Mode through the SmartThings app, and monitor, track and reduce your energy consumption for better cost savings, starting today.

Samsung Electronics Co., Ltd. today announced a partnership with leading international ODM(Original Development Manufacturing) companies such as Atmaca, HKC, and Tempo – a collaboration that will enable non-Samsung smart TV models to use Tizen OS for the first time. New TVs from Bauhn, Linsar, Sunny, Vispera, and other brands[1], will be available in Australia, Italy, New Zealand, Spain, Türkiye, the United Kingdom, and the United States this year,[2] allowing more consumers to enjoy a premium smart TV experience enabled by Tizen, an open source OS for Samsung Smart TV.

The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps, and modern user interface for the ultimate smart TV experience.

To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include[3]:

• Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows, and sports– for free.
• Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching.
• Bixby, a voice assistant platform that will provide users with more convenient way to explore Smart TV. Users can tell Bixby to search, watch, or play various features.

Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs.

“2022 has been a memorable year for Tizen OS as we celebrate its 10th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.”

For more details, please visit www.samsung.com.

[1] Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca).

[2] Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022.

[3] Available smart features may vary depending on country.