[From L-R] Samsung Electronics Philippines (SEPCO) Display Business Manager Ben Kim, SEPCO Integrated B2B Business Manager Paul Won Hyo Jung, SEPCO Head of Integrated B2B Kit Andal, SEPCO President, Roman Han, Mediaquest Holdings, Inc., President & CEO Victorico Vargas, CIGNAL First Vice-President & Chief Revenue Officer (CRO) Gerard L. Milan, and Mediaquest Holdings Inc. CFO Christopher Daniel Lizo

Samsung Electronics Philippines and Cignal mark a significant move to elevate local content and strengthen the technology ecosystem in the Philippines with a strategic and technology partnership that brings Cignal channels to Samsung’s mobile devices and televisions. 

The partnership introduces consumers to Cignal’s diverse library of blockbuster movies, popular series, live television, sports programs, and documentaries, while also providing access to cutting-edge mobile and TV technology. Content from CIGNAL TV, CIGNAL Play, Pilipinas Live, and CIGNAL Super will be available on Samsung mobile devices through the Cignal app. 

Under this partnership, Cignal subscribers can enjoy bundled offers with Samsung products, giving them the opportunity to experience Samsung’s connected ecosystem of mobile devices and TVs along with its cross-device functionalities beyond entertainment.

Meanwhile, Samsung users will gain access to pre-installed content from homegrown artists and filmmakers, bringing local talent to the spotlight.

The partnership also includes joint packages for corporate clients and campaigns that promote both brands to Filipino consumers, expected to commence within 2026. 

“We are proud to make Filipino programs and movies accessible to as many Filipinos as possible with this partnership,” said Roman Han, President of Samsung Electronics Philippines. “As we take this step with Cignal, we will continue to work towards accelerating digital content adoption through our large device install base in the Philippines.”

Mediaquest Holdings, Inc., President & CEO Victorico “Ricky” Vargas asserts that the partnership further advances their goal of expanding into diverse platforms and content formats that resonate with their viewers. “Cignal’s partnership with Samsung is key to expanding our viewership. This allows us to bring high-quality content to millions of Filipinos and meet them where they are.”

With the strong collaboration between Samsung, a global tech industry leader, and Cignal, a leading Philippine content platform, both organizations are optimistic about setting a precedent for future collaborations between content providers and device manufacturers.

Samsung Electronics Philippines and Cignal formalize their partnership at the Samsung Business Experience Studio.