“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features new Family Hub software. Samsung TV Plus¹ now offers more than 190 free channels,² while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands To Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models To Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors³ and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door,⁴ featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water⁵ at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites.

Like the Bespoke Side-by-Side Refrigerator, the Bespoke Top-Mounted Freezer Refrigerator is available in stylish colors that seamlessly blend with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for long while eliminating 99.99% of bacteria.⁶ Users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. While enabled, AI Energy Mode will optimize the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings,⁷ helping households save money and reduce their carbon footprint.

The Bespoke Side-by-Side Refrigerator will be available in the U.S. in the first quarter of 2023, while the Bespoke Top-Mounted Freezer Refrigerator will be available first in Thailand in March 2023⁸ and will be subsequently launched globally.⁹

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven¹⁰ makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning.¹¹ Using an internal camera and powerful AI,¹² the oven’s Sense Inside¹³ feature — the first food recognition and burn detection¹⁴ AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions — can recommend cooking settings by recognizing 80 different dishes and ingredients.¹⁵

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

¹ Samsung TV Plus for the Bespoke 4-Door Flex Refrigerator with Family Hub+ is currently only available in Korean and U.S. markets.
² Channel offerings are updated monthly. Total number of channels may change in January of 2023.
³ Color options may vary by region.
⁴ The door automatically opens about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ To produce flavored water, the Infuser should be filled with your preferred fruits or herbs before using it.
⁶ Verified by global quality testing and product certification company Intertek to eliminate 99.99% of Staphylococcus Aureus and Escherichia Coli bacteria.
⁷ * Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
*** SmartThings will display a notification before activating the saving algorithm in both “Maximum mode” and “Custom mode.”
⁸ The Bespoke Top-Mounted Freezer Refrigerator’s availability excludes the U.S. market.
⁹ Features may vary by region.
¹⁰ Features may vary by region.
¹¹ EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognized dishes.
¹² Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹³ Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognized.
¹⁴ The probe method in burn detection is out of the verification scope.
¹⁵ European model recognized 106 dishes.

With a little creativity and help from Samsung, family time at home can be safe, fun, and exhilarating all at once. Check out the guide below for activities that will knock the socks off your kids, right in your living room!

Explore the World

While our luggage may be stowed away, our sense of wanderlust stays satiated with lifelike visual experiences brought about by Samsung’s latest TV innovations.

1. Uncover the Unknown

With countless immersive virtual walking tours available online, the world is at your feet. Dim the lights, shut the curtains and turn on your Samsung TV to indulge in the sights and sounds of your favorite holiday destinations – all from comfort of your living room!

Watch in awe as every nuance and detail comes to life with rich, accurate color and deeper contrast on Samsung’s Neo QLED 8K Smart TV. Featuring Quantum Matrix Technology, which enables ultra-fine and precise control of Samsung’s exclusive new Quantum Mini LED¹, the Neo QLED 8K Smart TV lets viewers enjoy great detail in both the darkest and brightest scenes.

The TV also packs in several premium, room-filling audio features, such as Object Tracking Sound+ (OTS+), which corresponds audio to the movement of objects on screen, and SpaceFit Sound, which analyzes the TV’s installation environment and outputs immersive sound tailored specifically to the surrounding space. With sound this good, it’ll almost feel as though you’re in another city!

Activity Tip:

•  Decide on a travel theme at the start of each week and fill up a bag with ping-pong balls indicating different themes/locations for children to pick from.
• Be creative with these themes – from “safaris of the world” to “deep sea adventures”, the possibilities are infinite!
• Create an activity worksheet to ensure that the experience is an interactive one.

Ask fun questions such as: How many temples do you see? how many different types of boats can you spot in the marina? how many types of animals can you see in the savanna

2. Appreciate the Arts

It’s never too early to cultivate the young ones into art aficionados. The world’s most amazing museums are now welcoming virtual footfall through their halls, so take advantage of this by exploring the likes of the Louvre, MoMA New York and even the Van Gogh Museum. Fun fact: MoMA New York also offers guided virtual tours for free!

Samsung’s The Frame lets you appreciate artworks from history’s most renowned artists with a built-in Art Store² that makes it easy to browse, discover and download art pieces from leading international galleries. The Frame’s Brightness Sensor can also automatically adjust screen brightness and color based on external lighting conditions, keeping the natural colors of your artwork from changing. Featuring a slim and refined body that blends perfectly anywhere you put it, The Frame looks, feels and hangs like an actual picture frame – making it a piece of art in its own right.

Activity Tip:

• Schedule a museum day and ask your children to pick a virtual museum of their choice.
• Inspire your children further by encouraging them to discover more   about an art genre or artist that captured their imagination during the art tour.

Learn new Skills

The school term may be over, but the learning should never stop! Make the most of the school holidays and enrich your kids by helping them understand more of the world outside their textbooks.

1. Feast on Food

Learning to cook is an enriching experience for children as it teaches them about the importance of eating a healthy, balanced diet. In fact, there are many kid-friendly cooking recipes available for free on the internet!

You can start off by teaching the young ones how to cook simple dishes like scrambled eggs first. When they’re ready to up the ante, let your budding chefs pick their favorite dishes to try out with Smart Recipes on Family Hub – Samsung’s family-oriented smart fridge – which gives users access to many delicious recipes with simple on-screen instructions ³.

Love this idea but hate the mess that the kids will create? Samsung’s Grill Microwave Oven with Grill Fry includes an easy-to-clean Teflon-coated Crusty Plate that saves the hassle of cleaning up grease or oil splatters from conventional deep frying. And with sheath heater technologies based on an optimal algorithm, fried food is cooked healthier without compromising on flavor or texture.

Activity Tip:

• Create a playlist of simple but fun recipes for your kids according to their age, covering the different mealtimes of the day.
• Pick a recipe per day and integrate the food into their mealtimes. For example, add some fun by asking the children to prepare rainbow popcorn using a microwave as an afternoon snack.

2. Wonder with Workshops

Virtual workshops are all the rage now, and for good reason – they offer countless possibilities for kids to explore new hobbies and passions from the comfort of home. Whether its terrarium-building, art-jamming, meditation or even martial arts, there is bound to be something that can tickle your kid’s fancy.

For a do-it-all ⁴ screen that lets you switch functionalities seamlessly, you’ll need Samsung’s Smart Monitor M7. Now available in a new 43-inch size that maximizes productivity and enhances entertainment, the M7 lets you set up anywhere without a PC, so your children can dive straight into virtual classes without the hassle of switching on a laptop.

After the kids are done learning for the day, you can transform the Smart Monitor into a complete entertainment hub and stream your family’s favorite movies and shows on Netflix, HBO and YouTube without a connection to a PC or mobile device⁵!

Activity Tip:

• Curate a list of virtual workshop ideas for your kids to choose from – the freedom to choose can yield more genuine interest from them to learn from the workshop.
• Schedule in a virtual workshop and set up an area in the home that is conducive for desktop learning.
• Start a family scrapbook for your workshops and fill up the pages with pictures of your memories together. Don’t forget to journal thoughts or learning points in between pages!

Play to your Heart’s Content

Those who play together, stay together. After all, family gaming is one of the best ways to spend quality time together.

Check out simple board game classics like Uno or Monopoly, or try out The Game of Life and Clue for more of a challenge. Don’t have the physical games on hand? Use Samsung’s Galaxy Tab A7 and choose from a wide selection of local multiplayer apps for the entire family to play. Whether its Charades or the more tactical Ticket To Ride, the tablet handles gaming on an expansive 10.4” display for ideal visibility for the whole family ⁶.

Did you know? The Galaxy Tab A7 also comes with Samsung Kids, which helps parents get their children started on their digital journey in a safe way with the ability to set restrictions on playtimes, apps, and contacts⁷.

Activity Tip:

•  Schedule family playtime towards the late afternoon or evening as a reward for having a productive day.
• Dress-up for games and create fun character personalities to add spice and flair to each game!

[1] Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs.

[2] Art Store subscription required to access full selection. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Requires download of Family Hub app on your compatible smartphone.

[4] World’s first monitor to combine OTT media service, mobile connectivity, and remote PC capabilities.

[5] Streaming service availability may vary by country. Subscription required.

[6] Screen size measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners and camera hole.

[7] Content provided on Samsung Kids varies by country and region.