Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

 Voice Transcription

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

Multi-Window Drag & Drop

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Object Eraser

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

(From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5 MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12 MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Detailed close-ups taken with Galaxy A57 5G

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

(From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

(From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

¹ Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.
² Translation into multiple languages is possible, but only one language can be translated at a time.
³ Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.
⁴ Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.
⁵ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁶ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁷ Color and model availability may vary depending on country, region or carrier.
⁸ Color and model availability may vary depending on country, region or carrier.
⁹ Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
¹² Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

SEOUL, Korea – March 25, 2026 – Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[17] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[18] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G is now available in Samsung Authorized Stores nationwide. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,[20] while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.[21] For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.[22]

Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty for total peace of mind.  And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That’s up to P5,170 worth of savings.

Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G too.

Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR

DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026

Specification Table

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings)

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[18] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[19] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[20] Color and model availability may vary depending on country, region or carrier.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[23] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[24] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

For everyday hustlers, having a game-winning formula to tackle the day requires being equipped with a reliable mobile device. For them, a phone is not a luxury but a tool of the trade. The Galaxy A07 5G combines endurance, speed, and durability to create the ultimate work partner that helps gain real-world wins for today’s hustlers.

Check what makes the Galaxy A07 5G the game-winning value phone:

Winning trio with 6000 mAh battery, 120Hz display, and hyper-fast 5G 

Forget about constantly reaching for the charger, for the Galaxy A07 5G is engineered for endurance. Featuring a massive 6,000 mAh battery, this device delivers all-day power to keep all apps, games, and media running with less interruptions so dedicated workers, including security guards and delivery riders stay productive through long shifts or be entertained on breaks.

The lasting power is matched by a fluid visual experience. Whether a delivery rider is quickly toggling between navigation and booking apps, or a small and medium-sized enterprise (SME) clerk is scrolling through long inventory lists, the 6.75” edge-to-edge display with a 120Hz refresh rate reduces frustration, allowing them to work efficiently or even play on the side smoothly.

Completing the formula is the speedy 5G power. For ride-hailing service drivers and riders, faster connection means accepting bookings ahead of the competition. This instant connectivity also allows users to keep in touch with their loved ones through video calls, or a stutter-free streaming experience during days off.

Galaxy Advantage to keep your device even more reliable

The Galaxy A07 5G is always ready for the A-Game, offering highly reliable features like Gemini Live for instant answers and insights on any topic using natural speech recognition or Circle to Search with Google for convenient on-screen search–be it text, images, or even music.

On top of these, users also get 6 generations of OS upgrades and 6 years of security updates so buying one with hard-earned money feels worth it, especially with the need to protect personal data and information. The IP54 rating gives an additional layer of hardware protection for those occasional splashes.

Reliable and Accessible

Win in the game of life with the Galaxy A07 5G for only Php 8,290 for the 64GB variant and PHP 9,990 for the 128 GB variant, available in Black and Light Violet. Buy the Galaxy A07 5G until March 31, 2026 and get a FREE Travel Adapter and enjoy 50% off on select wearables. Buying one is also made more accessible with 0% installment for up to 6 months with Samsung Finance+. Get it at https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-5g-light-violet-128gb-sm-a076blvbphl/buy/ or at the nearest authorized Samsung Experience and Retail stores nationwide.

For more information, visit samsung.com.ph

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-248463, 248779, 247370 Series of 2026.

PHILIPPINES, January 26, 2026 – Samsung Electronics today announced the launch of the new Galaxy A07 5G, with this latest addition housing a larger battery capacity in the A Series line-up, a 6 nm processor for faster loading, and AI features including Google Gemini^[1], and Circle to Search^[2] with Google to deliver more ease and convenience through mobile experiences. And with a dual camera to improve storytelling on social media, smoother refresh rates, and a brighter screen, users can enjoy and immerse themselves in their favorite content wherever they are.

Enjoy better entertainment experiences for longer

Stream movies and TV shows and enjoy content for hours day and night with the Galaxy A07’s 6,000mAh battery built for long-lasting performance^[3]. With a 120% larger battery capacity^[4], users can stay connected on the go for much longer and enjoy extended video playback time without worrying about recharging.

An immersive 6.7”^[5] edge-to-edge view combined with a 120Hz^[6] refresh rate enables smoother transitions and seamless scrolling so users can fully dive into their favorite content and look forward to elevated viewing experiences. Meanwhile, the High Brightness Mode delivers up to 800^[7] nits so the watching experience stays clear and bright, even when you’re outdoors and under sunlight.

Awesome Performance and Reliability

Capture the important details and share special moments in life with the awesome 50MP^[8] wide and 2MP depth dual rear camera. Producing crisp and sharp photos, the advanced image processor balances light and shadow for clear results in various conditions so you’ll never miss the essence of any detail. Equipped with a depth camera, you can also look forward to adding a natural bokeh effect to your images. For those hoping to add some stunning selfies to your gallery, the 8MP front camera snaps fine details with minimal noise, delivering visuals with sharp focus and enhanced clarity^[9].

For day-to-day durability and outdoor adventures, the Galaxy A07 5G boasts IP54 dust and water resistance, offering reliable protection from accidental splashes and exposure to water. Its superior surface durability, such as Glass Fiber Reinforced Polymer^[10] for the back also provides protection against scratches or breakage. Balancing a stylish form and essential functions, the Galaxy A07 5G is sleek and refined at 8.2mm thick, weighing 199 grams.

Versatile Core AI Experience

On the new Galaxy A07 5G, users get access to  AI features including Gemini, and Circle to Search, which bring a new level of AI intelligence to their smartphone. Use the side keys to easily activate Gemini^[11] which can seamlessly assist you with complex tasks across both native Galaxy and third-party apps, ensuring the entire device experience is as seamless as can be. You can also communicate and interact with Gemini Live using natural speech to instantly get answers and insights on any topic. Meanwhile, Circle to Search enables users to conveniently search for more information about anything they see on their screen – be it images, music, or text.

Secure Future-Ready Galaxy Experiences

The Galaxy A07 5G will receive six generations of Android OS upgrades, along with six years of security updates^[12]. This ensures that users’ devices will continue to stay secure and are able to perform at their best well into the future.

Installed with One UI 8.0, the new model offers improved usability and more personalization options. Galaxy A07 5G users can also rest assured with Samsung’s robust security and privacy innovations. The Galaxy A07 5G is equipped with Samsung Knox Vault that keeps sensitive personal information extra secure with dedicated tamper-resistant hardware.

Pricing and availability

The new Galaxy A07 5G will be available at Php 8,290 for the 64GB variant and PHP 9,990 for the 128 GB variant in two attractive color variants – Black, and Light Violet. Now available at https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-5g-light-violet-128gb-sm-a076blvbphl/buy/.

[1] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[2] Circle to Search is a trademark of Google LLC. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Compared to Galaxy A06 5G

[5] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout.

[6] In a multi window environment, A07 5G will be locked to 60 Hz

[7] HBM 800 nits is the peak value for HBM. The General value is 650 nits.

[8] 50 MP resolution is available on the Galaxy A07 5G’s rear wide camera only.

[9] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] Glass Fiber Reinforced Polymer, a material that is thinner but has greater strength compared to the Glastic used in the previous A06 5G and is a lightweight thanks to the Direct CMF method.

[11] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[12] The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market.

The holiday season is a time for sharing photos, snagging the best online deals, and traveling to see loved ones. However, it is also the busy season for hackers and data thieves looking to exploit the uptick in digital activity. Between checking bank accounts using the public mall Wi-Fi and downloading new shopping apps, personal information—like passwords, credit card numbers, and location data—is more exposed than usual. Do not fret as Samsung is helping consumers stay one step ahead with the security-first Galaxy A series, featuring the Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G | LTE, and Galaxy A07 LTE.

Holidays made joyful and secure with the Galaxy A series

You do not need a premium budget to get premium protection during this vulnerable time of year. The new Galaxy A series brings Samsung Knox Vault to more people than ever, acting as a digital safe inside the phone. By using a dedicated processor and memory to isolate sensitive information like PINs and biometrics from the rest of the device, Samsung Knox Vault ensures that even if the main system is compromised, a user’s most private data remains under lock and key.

To combat the human mistakes that often happen during the holiday rush—such as clicking a suspicious link or misplacing a device in a crowded shop—the Galaxy A series includes intelligent, real-time defenses. The Auto Blocker feature acts as a vigilant security guard by automatically stopping unauthorized apps from being installed and blocking malicious activity. Meanwhile these devices are also equipped with advanced Theft Protection, which allows users to remotely lock their screens and requires biometric authentication to prevent unauthorized access by strangers.

Beyond the immediate holiday threats, Samsung is committed to ensuring that a user’s digital life stays defended for years to come. A phone should stay safe long after the decorations are put away, which is why the Galaxy A series offers an industry-leading 6 years of security updates and 6 generations of Android OS upgrades. This long-term commitment transforms these devices from a simple holiday purchase into a smart, lasting investment in personal privacy and peace of mind.

Be secure and awesome this season of giving

Enjoy a truly worry-free experience with a smartphone you will be proud to own and happy to share. Gifting awesome is now stress-free with 30% off Samsung Care+ for total peace of mind, plus convenient 0% installment plans via Home Credit or Samsung Finance+. Celebrate with incredible perks including up to 30% off select Galaxy Wearables, free double storage upgrades worth ₱2,000 on the Galaxy A56 5G and Galaxy A36 5G, and trade-in discounts up to ₱1,000 on the Galaxy A07 and A17 series. You will even receive a free travel adapter with select models to keep your holidays fully charged. These festive, worry-free offers are valid until December 31, 2025, so hurry and wrap up the perfect gift today through the links below:

Galaxy A56 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/ 

Galaxy A36 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/ 

Galaxy A26 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/ 

Galaxy A17 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-5g-gray-256gb-sm-a176bzakphl/buy/

Galaxy A17 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-gray-128gb-sm-a175fzanphl/buy/ 

Galaxy A07 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-black-256gb-sm-a075fzkiphl/buy/ 

For more info, visit Samsung’s official website at www.samsung.com/ph and newsroom at https://news.samsung.com/ph/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-238565, 239234, 241251, 237872, 239359, 242789 Series of 2025.

The season of giving is here once again! From the power user to the social media maven, and everyone in between, the expanded Galaxy A series lineup: Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G | LTE, and Galaxy A07 LTE offers the ideal blend of reliability, power, and smart performance in a stylish package. There truly is a Galaxy A made for everything you are and everyone you love.

Give the gift of awesome this holiday season, and share a smartphone experience you will be proud to own and happy to share. When you buy any of the Galaxy A Series smartphones, you can unlock incredible savings, including up to 30% off select Galaxy Wearables and 30% off one year of Samsung Care+, which you can also get via a 0% installment plan with Home Credit or Samsung Finance+. Plus, enjoy free double storage upgrades worth ₱2,000 on the powerful Galaxy A56 5G and A36 5G, up to ₱1,000 off through trade-in discounts on the Galaxy A07 LTE and A17 5G | LTE, and a handy free travel adapter with the Galaxy A26 5G, A17 5G | LTE, and A07 LTE. These festive offers are valid until December 31, 2025, so hurry and wrap up the perfect gift!

Upgrading Holiday cheers with the Galaxy A56 5G and A36 5G

The Galaxy A56 5G and Galaxy A36 5G are here to make your holidays merrier and more productive. Power through your festive to-do list with ease using Gemini Live for multitasking across apps with natural voice chats while AI Select helps with instant actions. Powering this experience is the generous 5,000 mAh battery and a crystal-clear 6.7-inch FHD+ Super AMOLED display which is perfect for an all-day holiday movie marathon.

Capture every dazzling moment with the incredible 50MP main camera, which excels at absorbing light for noiseless, bright holiday party night snaps. Your video greetings will look stunning thanks to the improved 12MP front camera recording in Super HDR and guarantee a perfect family photo every time with the clever Best Face feature on the Galaxy A56 5G—because every holiday moment deserves to be picture-perfect.

Spread holiday cheer with the Galaxy A36 5G, available in Awesome Lavender, Awesome Black, and Awesome White which can be yours for ₱19,990 (8GB+128GB, online exclusive) or ₱21,990 (8GB+256GB); alternatively, embrace the season with the more premium Galaxy A56 5G, offered in Awesome Light Gray, Awesome Graphite, and Awesome Pink, priced at ₱23,990 (8GB+128GB, online exclusive) and ₱25,990 (8GB+256GB). Get a free storage upgrade from 128GB to 256GB worth ₱2,000 until December 31, plus ₱1,000 off with Samsung Finance+ when you buy these until November 30.

Unwrap styles and smarts with the Galaxy A26 5G

The holiday excitement shines bright with the Galaxy A26 5G—the perfect gift where style and resilience meet! Delight your loved one with its gorgeous glossy glass back and refreshing color options like Mint, Peach Pink, and Black. It is a joyful blend of aesthetics and durability, boasting an IP67 rating to shrug off splashes and holiday messes without a worry. The magic continues with Awesome Intelligence features that add cheer to every task: Circle to Search with Google lets you instantly explore festive finds, and personalized filters ensure your holiday photos truly sparkle. The Galaxy A26 5G is the vibrant, tough, and smart package designed to keep the celebrations going!

Deck the halls with the Galaxy A26 5G, at just ₱15,990 for the 6GB+128GB variant  and ₱17,990 for the 8GB+256GB option. Enjoy ₱1,500 off with Samsung Finance+ until December 30 or with Home Credit until December 31, 2025.

Thoughtful gift with lasting value with the Galaxy A07 and A17

End the search for a thoughtful and reliable gift as the Galaxy A17 5G | LTE and Galaxy A07 LTE are here. These phones are reliable partners ready to handle all the holiday excitement without breaking the bank! Capture every precious moment perfectly with the Galaxy A17’s 50MP triple camera, now featuring OIS for sharper photos and videos even in dim, festive lighting. Both models bring joy to streaming holiday movies with their smooth, vivid 6.7” display (boasting a 90Hz refresh rate) and a long-lasting 5,000 mAh battery with 25W Fast Charging, keeping the fun going from dawn till New Year’s Day. Best of all, these phones are built to last, offering peace of mind with 6 years of security updates, 6 generations of OS upgrades, and the added security of Samsung Knox Vault to protect your loved one’s data.

Secure your holiday gift now with the Galaxy A17, for as low as ₱9,290 for the LTE version, and ₱10,590 for the 5G variant (available in Black, Gray, and Blue [online-exclusive]). You can also go with the Galaxy A07 LTE for as low as ₱5,290 (available in Light Violet and Black). As a bonus, you can get a ₱1,000 discount when you buy with Home Credit until December 31, 2025.

Give Awesome these holidays

Make this season of giving an awesome one. Check out these devices through the links below:

Galaxy A56 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/ 

Galaxy A36 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/ 

Galaxy A26 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/ 

Galaxy A17 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-5g-gray-256gb-sm-a176bzakphl/buy/

Galaxy A17 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-gray-128gb-sm-a175fzanphl/buy/ 

Galaxy A07 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-black-256gb-sm-a075fzkiphl/buy/ 

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-238565, 239234, 241251, 237872, 239359, 242789 Series of 2025.

Manila, Philippines – November 21, 2025 – This holiday season, Samsung is bringing joy straight from our Galaxy to yours with the Samsung x Lazada Super Brand Day 2025! From November 24, at 8pm, to November 25, elevate your tech the Galaxy way with up to 55% off select Galaxy devices, plus exclusive freebies that make gifting or treating yourself truly stellar. From cutting-edge Galaxy Z Fold7, Galaxy S25 Series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, and Galaxy tablets like the new Galaxy Tab S10 FE, Galaxy Tab S1- FE+, and Galaxy Tab S10+ to smart Galaxy Watch8 Classic and Galaxy Watch8, and Galaxy Buds3 Series, there is something for everyone this festive season at Samsung’s official LazMall Flagship Store.

Redefine Sleek, Smart, and Spectacular with Galaxy S and Z Series!

Whether you are treating yourself after a long year or surprising someone who deserves something extraordinary, the thinnest and lightest  Galaxy Z Fold7 is the kind of gift that makes jaws drop. Its seamless shift from a 6.5-inch  Dynamic AMOLED 2x cover display to a wider, immersive screen with a new 21:9 aspect ratio lets you effortlessly switch between gift lists, video calls, party invites, or a year-end streaming marathon. With Vision Booster and up to 2,600 nits of peak brightness, the holidays have never looked brighter.

Capture every spark of the season with the Galaxy S25 series, crafted for those who love documenting life in stunning detail. Its new 50MP ultrawide camera sensor (up from 12MP previously) combined with Galaxy AI-powered image processing ProScaler ensures that holiday lights shine brighter and spontaneous trips look cinematic. Powered by the Snapdragon 8 Elite, the new Galaxy Z Fold7 and Galaxy S25 series are the ultimate upgrades for life in the holiday fast lane.

And because the holidays are all about giving a little extra, take up to 20% off the Galaxy S25 Ultra, or seize a Galaxy S25 Standing Grip Case along with up to 25% off the Galaxy S25 and Galaxy S25+. You can also save 22% off the Galaxy S25 FE and snag a free 10,000mAh Battery Pack. 

Sprinkle some awesomeness with the Galaxy A Series!

Celebrate the holidays in style with the Galaxy A56 5G and Galaxy A36 5G, designed to make life smoother, smarter, and more fun. From Gemini Live for natural voice chats to AI select for instant actions and Best Face for group shots, these devices put everyday awesomeness at your fingertips. Object Eraser ensures your holiday photos are spotless, whether you are capturing festive night outs or planning your year-end adventures.

For those who love to stand out, the Galaxy A26 5G proves that style and smarts shine brightest together. Its glossy glass back, on-trend colors: Mint, Peach Pink, and Black, and IP67 Rating make it both a fashion accessory and a reliable companion for holiday surprises. Other latest A series lineups like the Galaxy A07 also offer smooth power and all-day battery life for students and young professionals, while the Galaxy A17 LTE | 5G upgrades the experience with a 6.7-inch Super AMOLED display, a 50MP triple camera with OIS, and a 5,000mAh battery with 25W Fast Charging–a thoughtful upgrade for anyone’s lifestyle this season.

And the perks do not stop there! Enjoy 25% off and a free Standing Grip Case with a Galaxy A56 5G or Galaxy A36 5G, and a free Galaxy SmartTag2 with a Galaxy A26 5G, perfect for fit checks or staying on top of your holiday to-do list.

Tune into the Holidays with Smart, Accessible Galaxy Tab, Watch, and Buds

Whether you are learning, creating, staying active, or simply enjoying music and calls, Samsung has Galaxy devices that seamlessly fit into your lifestyle. Make this season unforgettable with the Galaxy Tab S10+ and Galaxy Tab S10 FE series. The Galaxy Tab S10+ impresses with its expansive 12.4-inch display gives you the freedom to bring ideas to life, while the Dynamic AMOLED 2X screen with stunning clarity and super-fast charging, while the Galaxy Tab S10 FE and Tab S10 FE+ let you plan, create, and organize seamlessly with Multi Active Windows at a more accessible price. These Galaxy Tabs let you create whenever inspiration strikes, making it an exceptional gift for the creators in your life.

The Galaxy Watch8 Series keeps you connected, stylish, and on top of your day with health and fitness tracking, customizable watch faces, long-lasting battery life, and smart notifications. Meanwhile, the Galaxy Buds3 Pro delivers immersive, Galaxy AI-tuned sound with Adaptive EQ and Advanced ANC, while Siren Detect and Voice Detect keep you aware and connected. For more accessible choices, the Galaxy Buds3 FE and Galaxy Buds Core likewise deliver immersive sound powered by Galaxy AI and crystal-clear calls, elevating everyday moments. Sleek, stylish, and built for every festive moment, these Galaxy essentials make gifting pure joy.

Grab these unbeatable entertainment and fitness deals with up to 11% off the Galaxy Tab S10+, plus a free Book Cover Keyboard Slim with the Galaxy Tab S10 FE and Tab S10 FE+. Stay active in style with up to 30% off the Galaxy Watch8 and Galaxy Watch8 Classic, including a free Sport Band for the Galaxy Watch8 and a Fabric Band for the Galaxy Watch8 Classic. Elevate your audio experience with up to 50% off the Galaxy Buds3 Series and 30% off the Galaxy Buds3 FE and Galaxy Buds Core.

Blast off into Samsung x Lazada’s Super Brand Day Sale at Samsung’s official LazMall Flagship Store! Discover deals that are truly out of this world, from our Galaxy to yours. Enjoy the unbeatable deals and exclusive perks. Don’t miss these stellar holiday offers, available until November 24 to 25 only!

For more info, visit Samsung.com.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-240170 Series of 2025

In this piece, we explore how the devices help students, professionals, and creatives stay connected, capture memories, and power through the day. Whether it’s multi-tasking with Gemini Live on the Galaxy A17 or enjoying the Galaxy A07’s long battery life by binge-watching videos, get more out of every day with the new Galaxy A Series.

SEOUL, Korea – Apr 29, 2025 – Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratizing the latest AI experiences. With this update[1], users will be able to enjoy smarter AI experiences, including launching Gemini[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence[3] on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favorite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

MANILA, Philippines – April 3, 2025 – Samsung Philippines has announced the launch of the new Galaxy A06 5G, an affordable Galaxy A series addition that combines awesome 5G experiences with powerful performance, security and privacy upgrades, and a sleek design, empowering users to always stay connected for both work and play.

Awesome performance at anytime

The Galaxy A06 5G broadens your viewing experience with a 6.7-large display and performance upgrades^[1]. It is equipped with a MediaTek Dimensity 6300 and 4GB internal memory for smooth gaming, video streaming, and social media browsing, supercharging daily tasks like multitasking between apps and gaming^[2].

Users can also stay connected throughout the day with the Galaxy A06’s long-lasting 5,000mAh battery. More importantly, 25W Superfast Charging means one gets right back into action with minimal downtime for seamless and uninterrupted usage.

Secure Galaxy experiences for all

Equipped with the all-new integration of One UI 7 across the Galaxy A Series, Galaxy A06 5G users can take advantage of Samsung’s robust security and privacy innovations. Samsung Knox Vault ensures sensitive data, such as passwords, are secured in a separate subsystem, giving users peace of mind knowing their personal information is protected.

In addition, the Galaxy A06 5G will receive four generations of Android OS and One UI upgrades, along with four years of security updates^[3]. This ensures that users will enjoy an up-to-date and more secure mobile experience, possibly for longer.

Durable and sleek design

For day-to-day durability, the Galaxy A06 5G boasts IP54 dust and water resistance, offering reliable protection from accidental splashes and exposure to water^[4].

Balancing power with style, the Galaxy A06 5G weighs just 189 grams with a slim-bodied design. Combining innovative technology with affordability, as well as a sleek look and feel, the Galaxy A06 5G offers a safe and reliable mobile experience for everyday tasks.

Pricing and availability

The new Galaxy A06 5G is available at P7,990 in two attractive color variants – Black and Light Gray. Customers can purchase the new Galaxy A06 5G at authorized Samsung retail stores, authorized Samsung online stores, Samsung.com, and Samsung Experience Stores.

From March 21 to June 30, 2025, customers can get a free Travel Adapter^[5] when they purchase the new Galaxy A06 5G*. This offer can be availed with other flexible payment offers such as credit card, Home Credit, Trade in Trade Up, and Samsung Finance+. On top of this, customers can also get 0% interest installments with Samsung Finance+.

*DTI Fair Trade Permit No. FTEB-218489 Series of 2025

For more information on the Galaxy A06 5G, please visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a06-5g-black-128gb-sm-a066bzkgphl/buy/

[1] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout.

[2] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[3] The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[4] Durability tests show the Galaxy A06 5G can withstand 10 liters of fresh water for five minutes from all angles.

[5] Stocks vary per store.