The holiday season is a time for sharing photos, snagging the best online deals, and traveling to see loved ones. However, it is also the busy season for hackers and data thieves looking to exploit the uptick in digital activity. Between checking bank accounts using the public mall Wi-Fi and downloading new shopping apps, personal information—like passwords, credit card numbers, and location data—is more exposed than usual. Do not fret as Samsung is helping consumers stay one step ahead with the security-first Galaxy A series, featuring the Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G | LTE, and Galaxy A07 LTE.

Holidays made joyful and secure with the Galaxy A series

You do not need a premium budget to get premium protection during this vulnerable time of year. The new Galaxy A series brings Samsung Knox Vault to more people than ever, acting as a digital safe inside the phone. By using a dedicated processor and memory to isolate sensitive information like PINs and biometrics from the rest of the device, Samsung Knox Vault ensures that even if the main system is compromised, a user’s most private data remains under lock and key.

To combat the human mistakes that often happen during the holiday rush—such as clicking a suspicious link or misplacing a device in a crowded shop—the Galaxy A series includes intelligent, real-time defenses. The Auto Blocker feature acts as a vigilant security guard by automatically stopping unauthorized apps from being installed and blocking malicious activity. Meanwhile these devices are also equipped with advanced Theft Protection, which allows users to remotely lock their screens and requires biometric authentication to prevent unauthorized access by strangers.

Beyond the immediate holiday threats, Samsung is committed to ensuring that a user’s digital life stays defended for years to come. A phone should stay safe long after the decorations are put away, which is why the Galaxy A series offers an industry-leading 6 years of security updates and 6 generations of Android OS upgrades. This long-term commitment transforms these devices from a simple holiday purchase into a smart, lasting investment in personal privacy and peace of mind.

Be secure and awesome this season of giving

Enjoy a truly worry-free experience with a smartphone you will be proud to own and happy to share. Gifting awesome is now stress-free with 30% off Samsung Care+ for total peace of mind, plus convenient 0% installment plans via Home Credit or Samsung Finance+. Celebrate with incredible perks including up to 30% off select Galaxy Wearables, free double storage upgrades worth ₱2,000 on the Galaxy A56 5G and Galaxy A36 5G, and trade-in discounts up to ₱1,000 on the Galaxy A07 and A17 series. You will even receive a free travel adapter with select models to keep your holidays fully charged. These festive, worry-free offers are valid until December 31, 2025, so hurry and wrap up the perfect gift today through the links below:

Galaxy A56 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/ 

Galaxy A36 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/ 

Galaxy A26 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/ 

Galaxy A17 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-5g-gray-256gb-sm-a176bzakphl/buy/

Galaxy A17 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-gray-128gb-sm-a175fzanphl/buy/ 

Galaxy A07 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-black-256gb-sm-a075fzkiphl/buy/ 

For more info, visit Samsung’s official website at www.samsung.com/ph and newsroom at https://news.samsung.com/ph/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-238565, 239234, 241251, 237872, 239359, 242789 Series of 2025.

The season of giving is here once again! From the power user to the social media maven, and everyone in between, the expanded Galaxy A series lineup: Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G | LTE, and Galaxy A07 LTE offers the ideal blend of reliability, power, and smart performance in a stylish package. There truly is a Galaxy A made for everything you are and everyone you love.

Give the gift of awesome this holiday season, and share a smartphone experience you will be proud to own and happy to share. When you buy any of the Galaxy A Series smartphones, you can unlock incredible savings, including up to 30% off select Galaxy Wearables and 30% off one year of Samsung Care+, which you can also get via a 0% installment plan with Home Credit or Samsung Finance+. Plus, enjoy free double storage upgrades worth ₱2,000 on the powerful Galaxy A56 5G and A36 5G, up to ₱1,000 off through trade-in discounts on the Galaxy A07 LTE and A17 5G | LTE, and a handy free travel adapter with the Galaxy A26 5G, A17 5G | LTE, and A07 LTE. These festive offers are valid until December 31, 2025, so hurry and wrap up the perfect gift!

Upgrading Holiday cheers with the Galaxy A56 5G and A36 5G

The Galaxy A56 5G and Galaxy A36 5G are here to make your holidays merrier and more productive. Power through your festive to-do list with ease using Gemini Live for multitasking across apps with natural voice chats while AI Select helps with instant actions. Powering this experience is the generous 5,000 mAh battery and a crystal-clear 6.7-inch FHD+ Super AMOLED display which is perfect for an all-day holiday movie marathon.

Capture every dazzling moment with the incredible 50MP main camera, which excels at absorbing light for noiseless, bright holiday party night snaps. Your video greetings will look stunning thanks to the improved 12MP front camera recording in Super HDR and guarantee a perfect family photo every time with the clever Best Face feature on the Galaxy A56 5G—because every holiday moment deserves to be picture-perfect.

Spread holiday cheer with the Galaxy A36 5G, available in Awesome Lavender, Awesome Black, and Awesome White which can be yours for ₱19,990 (8GB+128GB, online exclusive) or ₱21,990 (8GB+256GB); alternatively, embrace the season with the more premium Galaxy A56 5G, offered in Awesome Light Gray, Awesome Graphite, and Awesome Pink, priced at ₱23,990 (8GB+128GB, online exclusive) and ₱25,990 (8GB+256GB). Get a free storage upgrade from 128GB to 256GB worth ₱2,000 until December 31, plus ₱1,000 off with Samsung Finance+ when you buy these until November 30.

Unwrap styles and smarts with the Galaxy A26 5G

The holiday excitement shines bright with the Galaxy A26 5G—the perfect gift where style and resilience meet! Delight your loved one with its gorgeous glossy glass back and refreshing color options like Mint, Peach Pink, and Black. It is a joyful blend of aesthetics and durability, boasting an IP67 rating to shrug off splashes and holiday messes without a worry. The magic continues with Awesome Intelligence features that add cheer to every task: Circle to Search with Google lets you instantly explore festive finds, and personalized filters ensure your holiday photos truly sparkle. The Galaxy A26 5G is the vibrant, tough, and smart package designed to keep the celebrations going!

Deck the halls with the Galaxy A26 5G, at just ₱15,990 for the 6GB+128GB variant  and ₱17,990 for the 8GB+256GB option. Enjoy ₱1,500 off with Samsung Finance+ until December 30 or with Home Credit until December 31, 2025.

Thoughtful gift with lasting value with the Galaxy A07 and A17

End the search for a thoughtful and reliable gift as the Galaxy A17 5G | LTE and Galaxy A07 LTE are here. These phones are reliable partners ready to handle all the holiday excitement without breaking the bank! Capture every precious moment perfectly with the Galaxy A17’s 50MP triple camera, now featuring OIS for sharper photos and videos even in dim, festive lighting. Both models bring joy to streaming holiday movies with their smooth, vivid 6.7” display (boasting a 90Hz refresh rate) and a long-lasting 5,000 mAh battery with 25W Fast Charging, keeping the fun going from dawn till New Year’s Day. Best of all, these phones are built to last, offering peace of mind with 6 years of security updates, 6 generations of OS upgrades, and the added security of Samsung Knox Vault to protect your loved one’s data.

Secure your holiday gift now with the Galaxy A17, for as low as ₱9,290 for the LTE version, and ₱10,590 for the 5G variant (available in Black, Gray, and Blue [online-exclusive]). You can also go with the Galaxy A07 LTE for as low as ₱5,290 (available in Light Violet and Black). As a bonus, you can get a ₱1,000 discount when you buy with Home Credit until December 31, 2025.

Give Awesome these holidays

Make this season of giving an awesome one. Check out these devices through the links below:

Galaxy A56 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/ 

Galaxy A36 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/ 

Galaxy A26 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/ 

Galaxy A17 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-5g-gray-256gb-sm-a176bzakphl/buy/

Galaxy A17 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-gray-128gb-sm-a175fzanphl/buy/ 

Galaxy A07 LTE: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-black-256gb-sm-a075fzkiphl/buy/ 

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-238565, 239234, 241251, 237872, 239359, 242789 Series of 2025.

Galaxy A56 5G and Galaxy A36 5G: An awesome upgrade for work and play

The Galaxy A56 5G and Galaxy A36 5G are packed with Awesome Intelligence features that make everyday moments smarter and more fun. From Gemini Live for natural voice chats and effortless cross-app productivity, AI Select that helps take instant actions, to Best Face on the Galaxy A56 5G that makes sure you look your best in group shots, to Object Eraser that gives cleaner photos in a snap—this phone puts AI magic right at your fingertips.

And with a 5,000 mAh battery, anyone can keep the fun going all day and night. Pair that with its 6.7-inch FHD+ Super AMOLED display and 1,200-nit Vision Booster, and you have got a screen that is bright, bold, and crystal-clear—even under the sun. Perfect for streaming, gaming, or just endless scrolling.

Level up with the Galaxy A36 5G, available in Awesome Lavender, Awesome Black, and Awesome White. Grab it for ₱19,990 (8GB+128GB, online exclusive) or ₱21,990 (8GB+256GB). Or go all-in with the Galaxy A56 5G in Awesome Lightgray, Awesome Graphite, and Awesome Pink—priced at ₱23,990 (8GB+128GB, online exclusive) and ₱25,990 (8GB+256GB).

Bold looks, brilliant intelligence with the Galaxy A26 5G

The Galaxy A26 5G proves that style and smarts go hand in hand. With its glossy glass back and fresh color options like Mint, Peach Pink, and Black, it is a phone that looks as good as it feels. Plus, with an IP67 rating, it is tough enough to handle splashes, dust, and the surprises of everyday life—so anyone can keep going without worry.

On top of that, the Galaxy A26 5G comes with Awesome Intelligence features that make every moment easier and more fun. Use Circle to Search with Google to instantly get answers or explore what catches one’s eye, and try out personalized filters to make photos stand out. It is the perfect mix of durability, style, and smart features—all in one awesome package.

Time to gear up with the next Galaxy upgrade! The Galaxy A26 5G is priced at just ₱15,990 for the 6GB+128GB variant  and ₱17,990 for the 8GB+256GB option.

Galaxy A17 and A07: Awesomely Reliable

The Galaxy A17 5G is your reliable partner, combining power, style, and innovation at an accessible price. It boasts a 6.7” Super AMOLED display with 90Hz refresh rate for smooth, vivid viewing, a 50MP triple camera with OIS for sharper photos and videos even in low light, and a long-lasting 5,000mAh battery with 25W Fast Charging to keep up with your day. 

The Galaxy A17 5G also comes with Gemini integration for hands-free AI assistance, plus Samsung Knox Vault security, and Corning® Gorilla® Glass Victus®+ for better durability. Combining upgraded features for productivity and entertainment, plus lighter and slimmer bodies, the Galaxy A17 is built to be your all-in-one companion for creating, streaming, and staying connected anytime, anywhere.

Meanwhile, the Galaxy A07 LTE keeps things simple yet awesome with its smooth 90Hz display, upgraded performance, and all-day battery life in a slim, lightweight build. Reliable and secure, it is the ideal everyday companion for students and first-jobbers who want style and value in one device.

Upgrade to the new Galaxy A07 or A17 and enjoy 26% off Galaxy Buds Core, 10% off Galaxy Fit3, plus a free Travel Adapter with every purchase–valid until November 30, 2025. Get 0% installment plans and up to ₱1,000 off via Home Credit for an easier, more affordable upgrade. The lowest storage variants start at ₱5,290 for A07 LTE, available in Light Violet and Black, and ₱10,590 for A17 5G, available in Black, Gray, and Blue (online-exclusive).

Learn more about these awesome devices! Visit the following for more information:

Galaxy A56 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/

Galaxy A36 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/

Galaxy A26 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/

Galaxy A17 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a17-5g-gray-256gb-sm-a176bzakphl/buy/ 

Galaxy A07: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a07-black-256gb-sm-a075fzkiphl/buy/ 

Terms and conditions apply. Per DTI Fair Trade Permit Nos. FTEB-233649, 236079, 234743 Series of 2025

Get ready to step up your next adventure with Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G, now powered by Awesome Intelligence to help you plan, slay, and stay on top of it all. Whether you are discovering new music like #TeamGalaxy’s Belle, showing the best face like Ashtine, or creating next-level content like Donny and Andres, these phones are your go-to for unlocking awesomeness in every scroll, snap, and story.

Vibe to Fresh Finds with Belle’s AI-Powered Soundtrack

Ever had a song stuck in your head but did not know the title? With the upgraded Circle to Search with Google, finding it is easy, just like Belle Mariano does. She shares, “As someone always on the go, whether I’m on set or scrolling during a break, it helps me stay curious and productive without losing focus. One time I had LSS from a TikTok, and instead of typing lyrics, I just used the Circle to Search, and boom, I got the song! It’s so quick and seamless, like the phone just gets me.” 

Want to do it like Belle? Simply long press the home button, tap the music note icon, and hum or let it listen. In seconds, you’ve got your answer. But that’s not all—Circle to Search goes beyond music. You can circle anything on your screen to search it instantly, or even use it to translate signs and menus while you are traveling.

Snap, Slay, and Repeat with Selfie Perfection Like Ashtine

With the Best Face feature on the Galaxy A56 5G, you can easily pick everyone’s best look from a Motion Photo—just like Ashtine Olviga! Say goodbye to awkward blinks and missed smiles. Tap through the frames, choose the perfect expressions, and snap that flawless group shot. Ashtine said, “I love using the Best Face feature on my Galaxy A56 5G because it seriously saves my selfies — and my time! It’s super helpful, especially when I’m working on content or capturing memories from our shoots. It lets me focus on the moment, knowing I can fix the shot after.”

Want more flair? Add drama with custom filters and effects that match your awesome vibe. Just pick a photo from your gallery and create a custom effect to make your shots truly unique!

Donny’s Trick? Erase the Chaos, Keep the Aesthetic

You finally get the perfect shot—but there is clutter in the background messing with the vibe. With the enhanced Object Eraser, you can clean up your photo in just a tap. Just like Donny Pangilinan, you can instantly remove anything from photobombers to stray wires, leaving behind nothing but clean, scroll-stopping content every time. 

Sharing how he edits on the go, Donny puts it simply, “You know those moments when you take a great photo but there’s a random person or some mess in the background? With just a few taps, I can clean it up and keep the focus on the moment. It makes my adventure photos look way better without needing complicated edits.”

Turn Moments into Loop-Worthy GIFs à la Andres

With AI Select, your phone becomes more than just a phone—it is your creative sidekick. Just ask Andres Muhlach, who uses it to turn fun moments into loop-worthy GIFs straight from the edge panel. Andres shares here, “I’m a big fan of the AI Select feature, it’s perfect for making the most out of your phone, like creating content without needing editing apps–it keeps everything fast, fun, and super smooth.”

Whether you are capturing a reaction, a dance move, or a funny face, AI Select helps you make it GIF gold. But it’s not just for fun—AI Select also keeps things efficient. It can spot phone numbers for quick calls or copying, add events to your calendar, scan QR codes on the fly, search places on maps, and even let you write or draw without switching apps. By recognizing what’s on your screen, AI Select suggests smart actions so you can do more, faster—no app-hopping required.

Check out how #TeamGalaxy Belle, Ashtine, Donny, and Andres step up their adventures in this video.

Time to gear up with your next Galaxy upgrade! The Galaxy A26 5G drops in three bold shades—Awesome Black, Awesome Mint, and the online-exclusive Awesome Peach Pink—priced at just ₱15,990 (6GB+128GB) and ₱17,990 (8GB+256GB). Snag one now and score a free travel adapter worth ₱1,190!

Level up with the Galaxy A36 5G, available in Awesome Lavender, Awesome Black, and Awesome White. You can grab it for ₱19,990 (8GB+128GB, online exclusive) or ₱21,990 (8GB+256GB). Or go all-in with the Galaxy A56 5G in Awesome Lightgray, Awesome Graphite, and Awesome Pink—priced at ₱23,990 (8GB+128GB, online exclusive) and ₱25,990 (8GB+256GB). Plus, get an e-voucher worth up to ₱1,500 with every A36 or A56 5G purchase!

Even better—score up to 20% off on select Galaxy Buds and Watches with any Galaxy A56, A36, or A26 5G. Pro tip: Pay easy with 0% installment via Samsung Finance+ and start your summer the awesome way.

Learn more about these awesome devices! Visit the following for more information:

Galaxy A56 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/. 

Galaxy A36 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/

Galaxy A26 5G: https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

Terms and conditions apply. Per DTI Fair Trade Permit Nos. FTEB-220507, FTEB-217173, FTEB-220216 Series of 2025

Own the power that allows you to do more, see more, and share more with the exceptional value offer of the new Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G. Designed with bold performance, stunning visuals, and next-level connectivity—these devices are built to keep pace with your lifestyle powered by Awesome Intelligence, the Galaxy A series’ first-ever mobile AI platform built for first-time AI users.

Awesomeness that is built to outperform, built to last 

The latest Galaxy A series mobile devices are your all-day, everyday powerhouse. They come packed with a long-lasting 5,000mAh battery that keeps going for up to 17 hours, so you can stream, scroll, and stay connected without constantly reaching for the charger. Built for binge mode, the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G pack a vibrant 6.7″ FHD+ Super AMOLED display with up to 1200 nits brightness—clear even in sunlight. 

Under the hood, the Galaxy A56 5G runs on the powerful Exynos 1480, and the Galaxy A36 5G is equipped with the efficient Snapdragon® 6 Gen 3 Mobile Platform. Both phones feature an upgraded vapor chamber for better heat management, keeping performance smooth whether you are gaming, streaming, or multitasking. While at the Galaxy A26 5G’s core is the latest Exynos 1380 processor, perfect for multitasking, gaming, or binge-watching your favorite series.

Designed with IP67-rated durability, you can use these new devices with peace of mind as they are water and dust-resistant. And when it comes to staying future-ready, the Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G 5G now go the extra mile, with six generations of OS upgrades and six years of security updates. 

Boost your Brainpower with Awesome Intelligence of the Galaxy A series

With Awesome Intelligence at its core, the new Galaxy A56, Galaxy A36 5G, and Galaxy A26 5G work with you, not just for you. One of the fan-favorite features is Circle to Search with Google. Spot something you like? Simply circle it on your screen and your Galaxy device will search and even help you shop for it. It is as easy as point, circle, and discover!

The latest Galaxy A series also brings your photos to life. With Create Filter, you can add a personal flair by customizing filters to match your unique style without using third-party apps. The Object Eraser can also easily help you remove unwanted distractions and focus on what matters most in your photos. With Edit Suggestions, the Galaxy device scans your shots and recommends quick fixes while Photo Remaster is another game-changer — with a single tap, your photos are automatically enhanced to their highest quality. 

For picture-perfect group shots, the Galaxy A56 5G brings something extra: Best Face—an exclusive feature that selects the best expressions from a motion photo, so no one is caught blinking or looking away.

Captures your Awesome vibe in every shot

The Galaxy A series features a bold and impressive camera design. All three feature a high-resolution 50MP main camera for stunning, detailed shots. The Galaxy A56 5G adds versatility with a 12MP ultra-wide and 5MP macro lens, while the Galaxy A36 5G includes a 5MP ultra-wide and 2MP macro. The Galaxy A26 5G keeps it simple yet capable with a 2MP depth and 2MP macro lens. For selfies and vlogs, the Galaxy A56 5G and A36 5G feature 10-bit HDR front camera video for bright, vivid detail—even in tough lighting. With Optical Image Stabilization (OIS) across the series, every shot stays sharp, whether it is a wide scene or a close-up moment.

Ready to make your smart move? Dive into mobile AI with the new Galaxy A series—built to keep up, glow up, and power up your everyday life. Step it up with the Galaxy A36 5G at ₱19,990 (8GB+128GB) or ₱21,990 (8GB+256GB), or go all-in with the Galaxy A56 5G at ₱23,990 (8GB+128GB) or ₱25,990 (8GB+256GB). Get more with every Galaxy A56 or A36 5G purchase—score an e-voucher worth up to ₱1,500! On top of that, enjoy up to 20% off on select Galaxy Buds and Watches when you grab any Galaxy A56, A36, or A26 5G. 

Snag the Galaxy A26 5G starting at ₱15,990 (6GB+128GB) or ₱17,990 (8GB+256GB). Plus, get a free travel adapter worth ₱1,190 with every purchase! Make it yours with 0% installment via Samsung Finance+—perfect for your summer upgrade. These Awesome devices are available on Samsung.com, Authorized Samsung Dealers, and Samsung’s Shopee and Lazada Flagship Stores until June 30, 2025.

To find out more about the Galaxy A26 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvtphl/buy. 

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-pink-256gb-sm-a566blitphl/buy/. 

*DTI Fair Trade Permit No. FTEB-220507, 217173, 220216 Series of 2025

SEOUL, Korea – Apr 29, 2025 – Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratizing the latest AI experiences. With this update[1], users will be able to enjoy smarter AI experiences, including launching Gemini[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence[3] on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favorite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Samsung has finally dropped the latest Galaxy A series mobile devices – just in time for you to have a #solitsummer! The Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G are now enabled with Awesome Intelligence, Samsung’s most accessible AI platform yet. With accessible Awesome Intelligence features that promise to make mobile AI for all, you can expect a partner device that is fit for your upcoming vacation goals and needs.

Be the Best in Class, Full Awesomeness with the Galaxy A56 5G

The Galaxy A56 5G is Samsung’s latest Galaxy A series device, now equipped with Awesome Intelligence.

Along with fan-favourite Circle to Search with Google, the Galaxy A56 5G is also equipped with the Best Face feature (exclusive to this model in the Galaxy A series). By enabling Motion Photo, you can now edit group photos with everyone in their best face. Someone blinked? Use the best face to open their eyes! This is a perfect feature when you need to take photos with your friends during your vacation (in case you bring them)! The device is also equipped with Enhanced Object Eraser to remove unwanted extras and photobombers in your photos with just a single tap.

Still in Study or Work Mode? The Galaxy A56 5G is the perfect friend for your productivity needs! With AI Select, an all-in-one AI tool, you can now scroll and search within your phone, and the device will suggest relative actions on the screen. Did you see a video you need for your presentation? Make a GIF out of it with AI Select! Your boss is calling you for a meeting? Scan it and add it to your calendar.

Beat the Heat with Awesome Entertainment with the Galaxy A36 5G

For those who prefer to beat the heat by staying at home,  the Galaxy A36 5G is packed with Awesome performance upgrades that fit every binge-watcher and serial gamer. The Galaxy A36 5G is powered by an Octa-core processor with a 15% larger vapor chamber and 5,000 mAh battery, allowing you to stream and play seamlessly and smoothly for a long time.

You can also enjoy a crisp, fluid picture with your favorite binge-worthy TV shows and films as the device is packed with a 120 Hz refresh rate and 1,200 nits brightness, ideal for streaming and watching videos. Immerse yourself in the media you are watching with the phone’s larger 6.7” display.

Also equipped with Circle to Search by Google and Enhanced Object Eraser for a personalized AI experience, the Galaxy A36 5G also has My Filter, which lets your phone analyze your photos to create a customized look for your images.

Awesome Value for the Summer with the Galaxy A26 5G

The Galaxy A26 5G packs a punch with its smart AI features designed for multipurpose use. With AI features like Create Filter, Enhanced Object Eraser, you can personalize your vacation snaps easier than ever! The Galaxy A26 5G is also embedded with Edit Suggestion and Photo Remaster, which are features that allow you to automatically edit and enhance your photos and videos with a single tap.

The Galaxy A26 5G also has an IP67 rating for dust and water resistance, so don’t worry about bringing your phone to the beach!

All these features are compact in an accessible Galaxy A series device, now available at P17,990–an Awesome Value for an Awesome Summer just for you!

Enjoy the summer with a new Galaxy A26 5G, A36 5G, or A56 5G!

The Galaxy A26 5G comes in Awesome Black, Awesome Mint, and Awesome Peach Pink (online exclusive), priced at P15,990 (6GB+128GB) and P17,990 (8GB+256GB). On top of this, you may also get a free travel adapter worth P1,190 for every purchase of the Galaxy A26 5G (DTI Fair Trade Permit No. FTEB-220507 Series of 2025).

The Galaxy A36 5G is available in Awesome Lavender, Awesome Black, and Awesome White, priced at P19,990 (8GB+128GB, online exclusive) and P21,990 (8GB+256GB). The Galaxy A56 5G comes in Awesome Lightgray, Awesome Graphite, and Awesome Pink, priced at P23,990 (8GB+128GB, online exclusive) and P25,990 (8GB+256GB). In addition, you may also get an e-voucher worth up to P1,500 with every Galaxy A56 and A36 5G purchase (DTI Fair Trade Permit No. FTEB-217173 Series of 2025).

With every purchase of the Galaxy A56, A36, or A26 5G, you can also get up to 20% off on select Galaxy Buds and Watches! (DTI Fair Trade Permit No. FTEB-220216). So, enjoy the summer, and get your new device with a 0% installment plan via Samsung Finance+!

To find out more about the Galaxy A26 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl/buy/.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl/buy/.

Samsung has finally launched its most accessible AI phone, the Galaxy A26 5G in the Philippines – bringing awesome intelligence to even more Filipinos. With Circle to Search with Google, Object Eraser, Edit Suggestion, and Photo Remaster, anyone can now enjoy mobile AI features like never before with the Galaxy A Series.

Joining the lineup of Awesome Intelligence devices, Samsung has also announced the availability of the Galaxy A56 5G and Galaxy A36 5G at Samsung.com.

Awesome Intelligence is the first comprehensive mobile AI platform for the Galaxy A series, bringing powerful, fun, and easy-to-use AI tools to first-time AI smartphone users with the Galaxy A26 5G, Galaxy A36 5G, and Galaxy A56 5G. Awesome Intelligence is also powered by One UI 7.0, bringing a personalized mobile experience that fits any lifestyle.

Awesome Intelligence, Now Accessible Than Ever with Galaxy A26 5G

The Galaxy A26 5G comes equipped with a range of impressive AI features. The Galaxy favorite Circle to Search with Google feature will also be available on this device. This feature allows users to effortlessly search and discover content directly from the screen. Circle to Search can recognize phone numbers, email addresses, and URLs displayed on the screen, enabling users to take action with just a single tap.

Galaxy A26 5G users will enjoy a smooth and intuitive editing experience, thanks to features like Object Eraser, which allows anyone to effortlessly remove unwanted distractions from their photos. Additionally, the Create Filter feature offers a personalized touch to photos, enabling users to customize filters without the need for third-party apps.

The Galaxy A26 5G will also feature Edit Suggestion, where Awesome Intelligence analyzes the photos stored on the device and offers suggestions to enhance the image or video. Additionally, with the Photo Remaster feature, users can effortlessly improve all their photos with just a single tap. The device will automatically enhance your photos to their highest quality with a simple touch of the screen.

For those looking to take snapshots of their most wonderful memories in every single scene, the Galaxy A26 5G is loaded with 8MP Ultra Wide Angle, 50MP Auto Focus, 2MP Macro, and 13MP Front Cameras, along with Optical Image Stabilization (OIS) for capturing stunning dynamic scenes with clarity.

For those who love to binge-watch, they can now experience the shows and movies they love vividly as the Galaxy A26 5G’s 6.7″ Super AMOLED display boasts a slim, minimized bezel for that immersive mobile viewing experience. The Galaxy A26 5G is also integrated with the latest Exynos 1380 for a smooth, seamless performance, with a long-lasting 5,000 mAh (typical) battery with up to 17 hours of power, perfect for long TV show marathons.

For those looking for a strong, reliable device, the Galaxy A26 5G is made for full durability with an IP67 rating for dust and water resistance. Everyone can now enjoy Awesome Intelligence for a long time as the Galaxy A26 5G is also packed with 6 generations of OS upgrades and 6 years of security updates to keep the device secure and performing at its best.

Awesome Deals for Awesome Intelligence Seekers, Available Now

The Galaxy A26 5G, along with the Galaxy A56 5G and Galaxy A36 5G is now available for purchase on the Samsung Online Store! It comes in three vibrant colors: Awesome Black, Awesome Mint, and Awesome Peach Pink (online exclusive). It is priced at P15,990 for the 6GB + 128GB variant and P17,990 for the 8GB + 256GB variant. On the other hand, the Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, and Awesome Pink, while the Galaxy A36 5G is available in Awesome Lavender, Awesome Black and Awesome White. Customers can also avail of 0% installment payment plan with Samsung Finance+

For every purchase of the Galaxy A26 5G, customers can get a free 25W Travel Adapter by purchasing at Samsung.com, Authorized Samsung Dealers, Online Partners, or Operator Partners until March 31, 2025!*

*DTI Fair Trade Permit No. FTEB-218490 Series of 2025.

To find out more about the Galaxy A26 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl.