MANILA, Philippines – May 23, 2025 – Mark your calendars for the highly anticipated return of the eighth edition of Samsung LazMall Super Brand Day on 23 May, which will present a star-studded line-up of Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Samsung All-Star Sale”, turns the spotlight to a wide range of premium innovations across mobile devices, home appliances, TVs and monitors, offering exclusive deals tailored to Southeast Asian consumers’ needs and passions.

As one of the largest online sales events held by Samsung Electronics in partnership with Lazada, a leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day calls for shoppers across the region to enjoy special promotions, limited-time discounts, and exciting engagement activities.

For those seeking the best-in-class mobile innovations, don’t miss the Galaxy S24 Ultra,which helps unleash whole new levels of creativity, productivity and possibility with Galaxy AI, along with pro-level photography and videography capabilities. There is also the Galaxy Z Fold 6, which puts PC-like power in your pocket, made powerful than ever with its super-slim, productive screen. Check out the amazing offers for these Galaxy devices and more at this page.

Consumers looking to upgrade their experiences at home can explore the latest immersive viewing experiences for all your productivity, entertainment and even gaming needs, available with QLED 4K Smart TVs, Crystal UHD 4K Smart TVs, Odyssey OLED Gaming Monitors and ViewFinity Smart monitors. Homeowners can also look forward to a cool and stylish home this summer with new Bespoke AI home appliances including Bespoke WindFree Air Conditioner. Shoppers can browse through these products and promos on the Samsung LazMall page.

To deliver an interactive and engaging shopping experience, Samsung will also unveil an interactive game for shoppers to claim promo codes and win big savings while purchasing Samsung’s all-star innovations on Lazada. All shoppers are encouraged to tune into Samsung’s livestream at LazLive as for the launch of real-time deals and promotions.

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “At Samsung, our consumers are always at the forefront of all our innovations. We are excited to be partnering with Lazada again, to offer our shoppers in Southeast Asia a fun and convenient experience while shopping for the latest premium Samsung products that they love and know. Savvy consumers who are looking forward to getting their hands on their wishlisted Samsung devices and appliances will be thrilled with the exclusive ‘All-Star Sale’ deals that cannot be missed.”

Highlights of Samsung’s LazMall Super Brand Day in the Philippines include:

• Hassle free 0% installment payment offers with BDO credit card.
• Get up to 60% off upon trade-in of eligible devices.
• Save up to P30,700 on the Galaxy Z Fold6, Flip6, S24 Ultra, and S24 FE.
• Enjoy discounts of up to P6,000 on select Galaxy A series models, including the A06, A16 (5G and LTE), A05s, and A35 5G.
• Snag 50% savings on the Galaxy Watch6 Classic and other wearables like the Buds3, Buds FE, and Watch FE.
• Get up to P12,800 off on select Galaxy Tablets, including the Tab S9, Tab S9 FE series, and Tab A9.
• Unlock up to 50% off on select Samsung TVs & sound devices with special vouchers up to ₱2,500 off.
• Score up to 45% off on select Online Exclusive refrigerators, TVs, air conditioners and monitors.
• Get up to 45% off on the Bespoke WindFree Air Conditioner and other WindFree models.
• Claim up to ₱4,000 extra vouchers on all Samsung consumer electronics products.

Find out more about Samsung x Lazada Super Brand Day at https://lazada.com.ph/shop/samsung-official-store. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

Terms and conditions apply. Per DTI Fair Trade Permit No. FTEB 219960, 219715, 222095, 219397, 216998, 224329 Series of 2025

Start the year with all new gear and appliances at the Samsung’s Happy New Gear Sale, running from December 30, 2024, to February 2, 2025! Enjoy amazing deals on the latest tech, from sleek new phones to appliances that make life easier.

It’s the perfect time to treat yourself or loved ones to upgrades at unbeatable prices. Shop now on Samsung.com, the Samsung Mobile Shop App, Shopee, and Lazada — don’t miss out on the best deals to kickstart your year!

Upgrade Your Gear with these Exclusive Smartphone & Tech Deals

Start the year with the latest tech and enjoy up to P8,000 extra on eligible trade-ins from December 30 to February 28.

If you’ve been eyeing Samsung’s flagship models, now’s the time to trade in your old device for the  Galaxy Z Fold6, Z Flip6, and Galaxy S24 series as it comes with a trade in value (on top of the appraised value and all other discounts) of up to P10,000. Meanwhile, the Galaxy S24 FE (512GB) also comes with a 10% discount and a free Galaxy Fit3.

The savings don’t stop there. Enjoy 5% off a wide range of Galaxy A-series models, including the A06, A16, A35, A25, and A55. These limited-time offers in December and January are perfect for gifting or treating yourself after the holidays.

For those looking to upgrade their tech and focus on wellness, enjoy 15% off the Galaxy Watch Ultra, Watch7 Series, and Buds3, which are all equipped with advanced Galaxy AI features. You can also get great freebies with the Galaxy Tab S10 + | Ultra, which comes with a free random tab accessory with your purchase.

These exclusive offers are available on Samsung.com and the Samsung Online Shop App, making it easier than ever to shop the latest tech.

Your Upgraded 2025 Viewing and Gaming Experience Starts Here

Level up your gaming setup in 2025 with up to 30% off select Samsung monitors, including the 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor and the 27″ Smart Monitor M5 M50D FHD.

Bond with family and friends by watching your favorite K-dramas or hosting movie nights with a new Samsung TV. Get up to 34% off select models, plus a free 1-year Disney+ premium plan (P4,190 value).

Experience stunning visuals with Samsung, the global #1 TV brand. Enjoy lifelike picture quality and free access to exciting shows with Samsung TV Plus. Whether binge-watching the latest series or rewatching holiday classics, your viewing experience will never be the same.

Fresh Start, Fresh Appliances—Save While You Upgrade

Celebrate the New Year with amazing deals on Samsung home appliances! Enjoy great discounts or freebies with your purchase, like getting a free Galaxy Watch Ultra (worth P40,990) when you buy the 25+15 kg Bespoke AI Laundry Front-load Washer Dryer Combo. It’s the perfect time to upgrade and simplify your post-holiday laundry.

Cool off with great offers on air conditioners! From Jan. 13-17 and Jan. 28 – Feb. 2, 2025, get a 5% voucher on selected Samsung wall-mounted split-type ACs, available on Samsung.com, Shopee, and Lazada.

Then be among the first 100 customers to purchase a Samsung WindFree Wall-Mounted Split-Type AC between December 30, 2024, and January 31, 2025, on Samsung.com and get a free microwave. These energy-efficient models, powered by AI, feature ECO Mode and SmartThings integration for effortless cooling.

Looking to eat healthier? Enjoy fantastic deals on kitchen appliances like Samsung refrigerators and smart ovens. Check out the Samsung Smart Oven 35L with HotBlast Technology, which is now at 19% off, as it comes with air fry and steamer options for healthier food preparation. You can also get an additional 5% discount when you purchase selected home appliances using easy installment plans from Samsung.com or on the Samsung Shop app.

#NewYearNewGear with Samsung

As the year ends, don’t miss out on Samsung’s Happy New Gear Sale, offering amazing discounts on smartphones, tech, and appliances to kickstart 2025.

For Metrobank cardholders, you’re in luck with the Metrobank exclusive offer available from December 30, 2024  to January 21, 2025, with 5% off and an extra 1 month’s worth of free cashback for selected Galaxy devices.

For more information on Samsung’s Happy New Gear sale,  visit https://www.samsung.com/ph/offer/new-year/.

Terms and conditions apply.

DTI Fair Trade Permit Nos. FTEB- 210137, 210128, 210145, 210159, 210140 Series of 2024

Samsung’s 2024 Galaxy Grand Holiday Sale features a dazzling lineup of deals for Galaxy devices that make life smarter and more convenient for your loved ones. Delight in these unbeatable trade-in offers and stack up on savings with special bundles and freebies. Don’t miss out on these exclusive offers this October, available at Samsung.com, Samsung Experience Stores, Samsung’s Flagship store at   Lazada and Shopee, and Authorized Stores nationwide.

Made to unfold the epic ber-moments

The latest Galaxy foldables make the perfect gifts for the season, with Galaxy AI features that take advantage of its foldable form. The Galaxy Z Flip6 enhances content creation with its new 50MP Wide and 12MP Ultra-wide sensors, plus an upgraded 4000 mAh battery.  Meanwhile, the Galaxy Z Fold6 is now wider yet lighter, with AI-powered features that maximize the large screen like Note Assist, which enables translation, summaries, auto-formatting, and a transcript feature for voice recordings.

Each Galaxy Z Fold6 purchase comes with a FREE Galaxy Watch6 Classic worth 22,290, while a Flip6 purchase comes with a free Galaxy Watch FE worth 12,990. The Galaxy Z Fold5 is also up for grabs with a P20,000 discount, while you can get P10,000 off for the Galaxy Z Flip5.

Meanwhile, the Galaxy S24 series revolutionizes content creation and productivity with a Quad Tele System that has a  50 MP Adaptive Pixel sensor for optical quality across various zoom levels, with crystal clear results even at 100x magnification with Space Zoom. Combine this with Galaxy AI features like Generative Edit and Edit Suggestion for hassle-free post-processing and Galaxy AI’s Live Translate, Interpreter, and Note Assist for better productivity.

Get any of the Galaxy S24 series devices with trade-in offers of up to P10,000 and cross-sell deals of 50% off for the Galaxy Buds2 series and 30% off for any Galaxy Watch or the Galaxy Buds3 series.

Embrace Awesome innovation this holiday season

Both the Galaxy A55 5G and Galaxy A35 are value-packed with optical image stabilization (OIS) and video digital image stabilization (VDIS), ideal for capturing unforgettable moments, while editing is made easier with various tools like Edit Suggestion or Object Eraser.

Available in sleek Blue Black and cool Light Blue, the Galaxy A06 combines style, functionality, and affordability. Capture stunning moments with its value-packed 50MP rear camera and 8MP front camera, while its 5,000mAh battery guarantees long-lasting power for seamless multitasking.

Every Galaxy A55 and A35 5G purchase comes with a free Buds FE and a travel adapter totaling P6,680 in freebies, while trade-in savings can stack up to P3,000 for the Galaxy A55 5G and P2,000 for the Galaxy A35 5G. The Galaxy A06’s cross-sell offers include 20% off on Buds2 Pro and Buds2 and 10% off on selected Galaxy watches and Galaxy Buds3 series.

Empowering the gift of creativity for all

The new Galaxy Tab S10+ and Ultra offer the largest tablet screen size yet in the market and is the first tablet built with Galaxy AI enhancements. With its improved processing power, the Galaxy Tab S10 series boosts efficiency with AI-powered productivity features like Note Assist, making taking notes easy. Other useful capabilities include its PDF Overlay Transition and Handwriting Help excellent for homework and journaling.

The Sketch to Image is also here as the ideal creative assistant to help you relieve your mental roadblocks. Plus, the AI-powered Air Command feature on the S Pen can be easily launched by the Galaxy AI Key on the Book Cover Keyboard 5 with written prompts, making it easier for users to choose between Samsung’s Bixby and Google’s Gemini for a customized AI experience.

Grab the latest Galaxy Tab S10 series with a FREE Galaxy Buds FE and complimentary entertainment bundles,  including a 12-month personal membership to Microsoft 365 and a 3-month subscription to YouTube Premium, which you can get from October 10 to 31, 2024.

For studious loved ones, the Galaxy Tab S9 Ultra is the perfect study buddy, featuring a bright adaptive display for outdoor use and an IP68-rated S Pen for writing, drawing, and taking notes. Give them the Tab S9 Ultra which comes with a Free Book Cover Keyboard, or go for the Tab S9+, S9, S9 FE or Tab A9+  for a free Keyboard Slim.

Share the joy of movement and health with Galaxy

For the active lifestyle seekers, the Galaxy Watch Ultra is the perfect gift combining premium health AI features with exceptional durability. It tracks triathlon workouts with the new Multi-sports Tile and offers advanced metrics like Functional Threshold Power for cycling. Its cushion design, Dynamic Lug System, Titanium Grade 4 frame, and 10ATM ensure comfort and protection for any adventure that awaits.

Meanwhile, the Galaxy Buds3 series offers an enhanced audio experience for music lovers with advanced noise-canceling technology and superior sound quality. They can also enjoy communicating without interruption thanks to the Buds3 Pro’s innovative Galaxy AI features like real-time translation using an Interpreter and convenient Voice Command for hands-free control.

Enjoy up to 30% off on a Watch Ultra or Buds3 Pro when you purchase any from the Galaxy S24 Series, S23 Series, Z Flip/Fold6, Z Flip/Fold5, Z Flip/Fold4, S23 FE Series, Tab S9 Series and Tab S9 FE. On top of that, get trade-in savings of up to P5,000 for your Watch Ultra, and up to P1,000 for your Buds3 Pro.

Make the holidays unforgettable for your loved ones with these fantastic Galaxy deals this month of October 2024, available at Samsung.com, Samsung Experience Stores, Samsung’s Flagship store at Lazada and Shopee, and Authorized Stores nationwide.

Terms and conditions apply.

DTI Fair Trade  Permit Nos. FTEB- 201232, 200262, 202678, 202736, 202680, 202753, 202676, 202668, 202669, 203442, 202575 Series of 2024

The Galaxy ecosystem has just been upgraded with the power of Galaxy AI – and this is your chance to pre-order and experience for yourself the new Galaxy Z Fold6 and Galaxy Z Flip6.

Samsung’s continued innovation for foldables has created the slimmest and lightest Galaxy Z series ever, optimized for portability. Both devices now have an ergonomic squared-off symmetrical straight-edge design and a matte finish, plus Armor Aluminum, Corning® Gorilla® Glass Victus® 2, and a better hinge for the most durable Galaxy Z series yet. The two foldables are also armed with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, the most advanced Snapdragon mobile processor, along with an upgraded cooling system with a larger vapor chamber on Galaxy Z Fold6 and, for the first time ever, a vapor chamber on the Galaxy Z Flip6.

The Galaxy Z Fold6 and Z Flip6 come with seven generations of OS upgrades and seven years of security updates. For your peace of mind, Samsung Care+ — which protects your products with certified care from Samsung experts for accidental damage — will be provided one year free during pre-order periods.

Meanwhile, the Buds3 series uses Galaxy AI to provide an unparalleled sound experience – while working perfectly with your Z series device to enable seamless communication.

Capture unbeatable and unique experiences with the Galaxy Z Flip6

The Galaxy Z Flip6 is not just optimized for portability but also offers camera and battery upgrades, along with a range of new customization and creativity features. New 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience and the latest 50MP sensor supports 2x optical zoom for noise-free photos while offering AI zoom for an advanced shooting experience with up to 10x zoom. Nightography, enhanced with video HDR allows you to capture more brilliant videos — even in dim lighting.

With the new Auto Zoom, FlexCam automatically finds the best framing for your shot by detecting the subject and zooming in and out before making any necessary adjustments. The 3.4-inch Super AMOLED FlexWindow has also been enhanced, enabling AI-assisted functions without even needing to open the device and giving access to Samsung Health updates and a variety of widgets. You can even customize your device with the AI-powered Photo Ambient, a wallpaper that can change in real-time based on the time and weather.

Continue using all the features of Galaxy Z Flip6 with longer usage time made possible through the Flip’s upgraded 4000 mAh battery and software optimization.

Pre-order the Galaxy Z Flip6 and get large savings with the available enhanced trade-in offers when you trade in your old device. Stay worry-free with a FREE Samsung Care+ 1 year or delight in 47% off with 2-year Samsung Care+ coverage for only ₱7,899 from the ₱14,799 original price.

Maximize Lighter and Smarter Productivity with the Galaxy Z Fold6

Meanwhile, The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximize the large screen and significantly enhance productivity, including Note Assist which offers translation, summaries, and auto-formatting for simple and easy meeting notes and Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps.

The all-new Sketch to Image allows you to generate image options when you draw on the photos in the Gallery or Note screen. And with a simple long press of the home button and circle, highlight, or tap on the screen, staying informed is easier than ever with Circle to Search which will offer instant search results.

Galaxy AI has also enhanced barrier-free communication on Galaxy Z Fold6. Maximizing its unique dual-screen form factor, Interpreter comes with a new dual screen mode that enables both parties to conveniently view translations on the main and cover screens for more natural interactions. It also offers one-way translation, so you can easily understand when listening during lectures or any other type of presentation.

Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue and Mint color options. Online exclusive hues are also available  at Samsung.com, with Crafted Black and White for the Galaxy Fold6 and the Peach color option for Galaxy Z Flip6.

Get the Galaxy Z Fold6 and be worry-free with a  FREE Samsung Care+ 1 year or earn 50% off with 2-year Samsung Care+ coverage for only ₱10,699 from the P21,399 original price.

Flare up your Connected Experience through Galaxy AI

With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. Turn on Interpreter in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series plugged into your ears which will allow you to hear translations directly through your Galaxy Buds.  Meanwhile, Voice Command allows you to control functions like playing or stopping music without manually touching the earbuds or a connected smartphone.

Sound can also be intelligently optimized with the Buds3 series through microphones that analyze both internal and external sound in real-time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive ANC. To deliver a premium audio experience, Galaxy Buds3 Pro comes with enhanced 2-way speakers with a planar tweeter for sophisticated, precise high-range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go.

The Galaxy Buds3 series offers an ultra-sleek, modern and comfortable design with Blade Lights that allow you to control the device by simply pinching or swiping up or down on the blade and is  available in two colors, Silver and White. Get a free Disney Strap Case when you pre-order the Galaxy Buds3 Pro, while a free Clip Case with Carabiner for Galaxy Buds3.

Pre-order the latest Galaxy foldables and maximize your savings with enhanced trade-in offers when you trade-in your old device. You can also enjoy an extra 10% discount when you bundle any of the Galaxy foldables with any two of the Galaxy Watch Ultra, Galaxy Watch7, and Buds3 series. Customize your device with accessories and get 50% off with Collaboration Accessories. Pre-offers are valid until July 30, 2024.

Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI. With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximize AI capabilities. Built on the foundation of Samsung’s history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity. 

“Samsung’s long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile AI era. Now, we are excited to bring these two complementary technologies together and unlock new possibilities for users around the world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Our foldables meet the unique needs of every user and now enhanced by the power of Galaxy AI, Samsung is delivering an experience like never before.”

Samsung’s continued innovation for foldables has created the slimmest and lightest Galaxy Z series ever, optimized for portability. The perfectly symmetrical design with straight edge provides an aesthetically sleek finish while a new cover screen ratio on Galaxy Z Fold6 provides a more natural bar-type viewing experience. Along with design refinements, the new Galaxy Z series is engineered to provide even more durability, offering you greater peace of mind. The dual rail hinge structure is further supported by a strengthened folding edge, better distributing the shock of external impacts. Plus, enhanced layers on the main screen help to improve the crease while maintaining strength. The latest Galaxy Z series is also equipped with enhanced Armor Aluminum and Corning® Gorilla® Glass Victus® 2, making this the most durable Galaxy Z series yet.

In addition to being reliable, every element of the Galaxy Z series is also powerful. Both the Galaxy Z Fold6 and Flip6 are equipped with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, the most advanced Snapdragon mobile processor yet, combining best-in-class CPU, GPU, and NPU performance. The processor is optimized for AI processing and offers enhanced graphics along with improved overall performance. The upgraded cooling system maximizes performance with a larger vapor chamber on Galaxy Z Fold6 and, for the first time ever, a vapor chamber on Galaxy Z Flip. 

Galaxy Z Fold6: Large Screen Productivity Elevated by AI

The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximize the large screen and significantly enhance productivity. 

Note Assist on Samsung Notes offers translation, summaries, and auto formatting for simple and easy meeting notes. Plus, a newly embedded transcript feature enables transcription, translation and summarizing of voice recordings directly in Notes. Texts in PDF files can be translated and overlaid perfectly through PDF overlay translation feature in Notes – and it even supports text in images and graphs. A newly added Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps. For social media in particular, the Composer creates text that reflects your tone by analyzing previous posts. Additionally, the S Pen experience is expanded further meeting with Galaxy AI on the Galaxy Z Fold6’s screen. All-new Sketch to image allows you to create more sophisticated art pieces by generating image options when you simply sketch or draw on the photos in Gallery or Note screen.

The Galaxy Z Fold6 enables you to evolve the way you work, play, and stay informed thanks to Samsung’s longstanding partnership with Google. The latest Google Gemini app is fully integrated on the new Galaxy Z series, providing your own AI-powered assistant right on your phone. By simply swiping the corner of the screen or saying, “Hey Google”, you can bring up Gemini’s overlay and get help with writing, learning, or planning. Gemini is integrated with some of your favorite Google apps, making it easy to organize a perfect travel itinerary by getting real-time flight and hotel booking information – and explore famous landmarks and the best routes to get there using Google Maps. When you want detailed information about a K-pop music video while watching YouTube on Galaxy Z Fold6’s large screen, you can access Gemini overlay in the multi-window split screen to ask questions. If you’re curious about who the artist is in the video, just long press the home button and circle, highlight, or tap on screen – and Circle to Search will offer instant search results.

Galaxy AI has also enhanced barrier-free communication on Galaxy Z Fold6. Maximizing its unique dual screen form factor, Interpreter comes with a new conversation mode that enables both parties to conveniently view translations on the main and cover screens for more natural interactions. It also offers one-way translation, so you can easily understand when listening during lectures or any other type of presentation. Live Translate, which translates phone calls directly on your device in real-time, is also now being extended beyond Samsung’s own native calling app to a selection of popular third-party apps.

From capturing to editing to viewing, AI-powered ProVisual Engine on the Galaxy Z Fold6 takes your creativity to the next level. The advanced editing experience with Photo Assist on the large screen helps to effortlessly create professional-grade content. Portrait Studio creates a variety of different portrait styles such as 3D cartoon or watercolor for more creative possibilities. And if you want to enjoy every second with a more detailed view, Instant Slow-mo allows you to instantly slow a video by generating additional frames while maintaining a smooth viewing experience. You also have the option of saving or directly sharing your videos with friends and family so they can enjoy them as well.  

Not only does Galaxy Z Fold6 allow you to create content, it allows you to enjoy it, too. Galaxy Z Fold6 offers an upgraded gaming experience, anchored by its powerful chipset and 1.6x larger vapor chamber for the ability to game for longer, while still maintaining performance. Vivid, life-like graphics are supported by Ray Tracing and are brought to life on a 7.6-inch screen that offers a brighter display of up to 2,600nit to deliver more immersive gaming.

Galaxy Z Flip6: Creating Unique Experiences, Customized to You

The Galaxy Z Flip6 is not just optimized for portability, but it offers a range of new customization and creativity features so you can make the most of every moment.

The 3.4-inch Super AMOLED FlexWindow has been enhanced yet again, enabling AI-assisted functions without even needing to open the device. And for those communications on-the-go, you can reply to texts with Suggested replies which analyzes your latest messages to suggest a tailored response. With Galaxy AI, you can get the most out of your pocket-sized device, and many of these convenient features exist on FlexWindow. FlexWindow provides access to Samsung Health updates and notifications and also allows you to select the next track you want to listen to on your music widget. Plus, FlexWindow offers more Widgets than ever, and allows you to check information from multiple Widgets simultaneously. 

It wouldn’t be Galaxy Z Flip without a variety of ways for you to customize your device either. With the AI-powered Photo Ambient, a wallpaper can change in real-time based on the time and weather. You can also easily create a unified look and feel with suggested screen layout options by analyzing your wallpaper — such as moving the clock and changing the frame color to ensure the background image stands.

Creativity also goes beyond FlexWindow. FlexCam continues to offer the most versatile camera experience and unlocks new creative options. With the new Auto Zoom, FlexCam automatically finds the best framing for your shot by detecting the subject and zooming in and out before making any necessary adjustments. That way, you don’t have to choose between your friends or an incredible backdrop being in the shot – and it’s all hands-free. 

New 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience with clear and crisp details in pictures. The new 50MP sensor supports 2x optical zoom for noise-free photos, while offering AI zoom for an advanced shooting experience with up to 10x zoom. Nightography, enhanced with video HDR allows you to capture more brilliant videos — even in dim lighting — and goes further by partnering with popular social apps as well. The night capturing feature is now available in-app on Instagram, so you can take amazing photos at night and message or share them directly from within the app.

You can continue using all the creative and customizable features of Galaxy Z Flip6 without worrying about battery life either, with longer usage time made possible by hardware and software optimization.

Security You Can Trust, Controlled by You 

Galaxy Z Fold6 and Flip6 are secured by Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection. In the era of AI, Samsung’s commitment to empowering you with choice over your device settings is stronger than ever, which is why you have full control over how you allow your data to enhance AI experiences through Galaxy AI settings. As an added layer of protection, Enhanced Data Protection offers end-to-end encryption when you backup, sync or restore your data with Samsung Cloud. The new Galaxy Z series is also backed by Samsung’s expansive list of security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, passkeys, Secure Wi-Fi, and Private sharing in Quick Share.

Ongoing Journey to a Sustainable Future

The latest Galaxy Z series reinforces Samsung’s commitment to do more for people and the planet with less by reimagining how mobile technology is designed and packaged. Samsung continues to scale its use of recycled materials with the Galaxy Z Fold6 and Flip6 by featuring recycled gold and copper for the first time.

Earlier this year, Samsung introduced recycled minerals like cobalt and rare earth elements in the Galaxy S24 series, all of which can be found in components of the Galaxy Z Fold6 and Flip6, along with recycled plastics, aluminum and glass. The Galaxy Z Fold6 and Flip6 also come in a packaging box made from 100% recycled paper material, and they provide seven generations of OS upgrades and seven years of security updates. 

Galaxy Buds3 Series: Expanding the Connected Experience through Galaxy AI 

With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. If you’re attending a class in a foreign language, you can turn on Interpreter in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series plugged into your ears. This will allow you to hear the lecture translated directly through your Galaxy Buds, removing language barriers that may exist in your studies. Also, simply saying two words through Voice Command allows you to control functions like playing or stopping music without manually touching the earbuds or a connected smartphone. Sound can also be intelligently optimized, regardless of how you wear your Galaxy Buds. The microphones in the Buds3 series analyze both internal and external sound in real time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive ANC. And if you are listening to music, your Galaxy Buds3 Pro will constantly collect and identify surrounding sound and automatically adjust the optimal level of noise and sound without manual adjustment through Adaptive Noise Control, Siren Detect, and Voice Detect, all for your convenience.

Built upon a variety of collected statistical data, the Galaxy Buds3 series comes with a new computational design boasting a comfortable fit. The premium blade design also targets style-centric consumers with an ultra-sleek and modern style complemented with Blade Lights. This new design enables a more intuitive physical experience by allowing you to control the device by simply pinching or swiping up or down on the blade, thereby offering convenience and tasteful aesthetics at the same time. Galaxy Buds3 and Buds3 Pro offer two purpose-built design options. Galaxy Buds3 Pro is Canal Type for those looking for immersive sound, while Buds3 is Open Type for people who prefer to use the device in a variety of situations for an extended period of time.

To deliver a premium audio experience, Galaxy Buds3 Pro is equipped with advanced hardware. Galaxy Buds3 Pro comes with enhanced 2-way speakers with planar tweeter for sophisticated, precise high range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go. And now, thanks to Ultra High Quality Audio that supports a doubled sampling rate with SSC codec, you can listen to a high-resolution audio source as it was intended and enjoy every sound in superb detail. This level of sound quality extends to phone calls, too. With a pre-trained model based on machine learning, the Galaxy Buds3 series is now able to restore the original voice of the speaker in various noise environments while also providing a rich and natural call — similar to the high-quality calls of smartphones — with the Super-Wideband Call feature.

Not only is the Galaxy Buds3 series created to provide the premium audio experience, but it is also designed to do more with less for people and the planet. Galaxy Buds3 and Buds3 Pro feature several components in the cradle and earbuds that use recycled plastics sourced from discarded fishing nets or water barrels. Every Galaxy Buds3 series is packaged in a packaging box made with 100% recycled paper material.

​Availability

The Galaxy Z Fold6,  Galaxy Z Flip6 and Galaxy Buds3 series will be available for pre-order starting today, July 10, with general availability starting July 31. 

Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue and Mint color options so you can choose a color that best suits your style. Or order online at Samsung.com and access exclusive Galaxy Z series colors such as Crafted Black, White as well as a Peach color option for Galaxy Z Flip6. 

The Galaxy Buds3 series offers an ultra-sleek, modern and comfortable design available in two colors, Silver and White.

For your peace of mind, Samsung Care+ — which protects your products with certified care from Samsung experts for accidental damage — will be provided one-year free during pre-order periods.

For more information about Galaxy Z Fold6, Z Flip6, Galaxy Buds3 and Buds3 Pro, please visit: Samsung Newsroom, Samsungmobilepress.com, or Samsung.com.