Galaxy S26 Series, Samsung’s latest flagship line-up that redefines how we connect, create, and live using a device we rely on every single day is now officially launched in the Philippines. With Galaxy AI built into every corner of the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, your phone anticipates your next move and makes daily life easier—cementing its place as Samsung’s “Most Intuitive Devices Yet.”

Welcome the Galaxy S26 Arrival with Exclusive Deals

Experience the AI phone era and get 45% off on the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 when you trade in your current phone. Get up to 12% off with 0% installment up to 36 months through Metrobank, Unionbank, BPI, BDO, EastWest, and HSBC at participating Samsung Authorized Stores nationwide. Pair the Galaxy S26 Series with Buds4 Series or Watch for extra savings up to 15% until March 31, 2026

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Galaxy S26 Ultra introduces the mobile industry’s first built-in adaptive screen technology, Privacy Display, that shields sensitive information from prying eyes. By controlling how pixels disperse light, it’s a customizable feature that ensures that only the intended user sees the content clearly, while those nearby perceive a dimmed or obscured view. 

Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform, an Enhanced Vapor Chamber, and Super Fast Charging 3.0 which minimizes downtime by reaching up to 75% charge in just 30 minutes, the Galaxy S26 Ultra delivers uncompromising performance, security, and efficiency in one sleek device.

Experience Intuitive with Galaxy AI

Introduced for the first time, Now Nudge analyzes what’s on your screen and provides smart, contextual suggestions right from your keyboard toolbar so you never have to jump between apps. While the enhanced Now Brief can now proactively surface timely reminders for important events based on your personal context, helping you stay organized throughout the day. Powered by its built-in on-device learning it delivers smarter personalization without sharing data externally, meaning the more you use it, the smarter it gets for you specifically.

Bixby, on the other hand, returns as a conversational device agent, a convenient upgrade that helps users easily navigate their devices and adjust settings using natural language, without digging in the settings and even the need for exact terminology or commands.

To prevent the frustration of receiving spam or uncalled-for calls, Samsung introduces Call Screening. Galaxy AI intelligently identifies suspicious numbers in real time, by asking first who is the caller and their intention, giving you the option to decline or accept. This ensures that only the calls that truly matter reach you, adding an extra layer of convenience and peace of mind.

Galaxy AI also helps redefine the way users express and create with the enhanced Photo Assist  that now allows users to easily make a photo taken during daytime to a night shot, remove unwanted people in the background, and even complete a photo by adding other elements, all by simply typing it. 

Creative Studio, on the other hand, allows users to customize or create stickers, wallpapers, invitations, etc easily from a sketch or by using a prompt. The upgraded Audio Eraser has also been refined and is now accessible in third‑party applications such as Instagram and YouTube.

While all these features use and analyze the user’s data daily, Samsung Knox provides multi-layered security, protecting Galaxy devices from the chip level up. On-device Galaxy AI runs on the Personal Data Engine (PDE) for context-aware personalization, secured by Knox Enhanced Encrypted Protection (KEEP) and Knox Vault, which isolates sensitive data in dedicated hardware. With user controls for AI features, the Galaxy S26 series combines hardware and software to deliver system-wide protection for personal data.

Complete the seamless Galaxy experience with Samsung’s latest audio innovations — Galaxy Buds4 Pro and Galaxy Buds4. The Buds4 Pro feature a wider woofer, upgraded Active Noise Cancellation (ANC), and an adaptive equalizer for richer sound. Users can also launch AI agents like Bixby, Google Gemini, and Perplexity hands-free with voice controls.

Availability

The Galaxy S26 lineup embraces a cohesive design across all models, offering different colorway choices such as Cobalt Violet, White, Black, and Sky Blue, with Samsung.com exclusives including Pink Gold and Silver Shadow.

Learn more about the Galaxy S26 Series by visiting:

• Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL 

• Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

• Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Samsung recently announced the new Galaxy S26 Series and it’s been making waves around the world with its latest innovations.

The latest devices from Samsung – the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra – are the most intuitive AI phones designed to make every day easier and seamless. From the moment you wake up until your dinner date, these devices will feel like they know you best by anticipating your next needs.

If you want to get your hands on this latest flagship device from Samsung, check out these pre-order promos running until March 17!

Unlock Special Pre-Order Benefits

From now until March 17, pre-order and enjoy FREE Double Storage worth up to ₱14,000 plus up to 18% savings and 0% installment up to 36 months at cash price via UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Get up to 14% off with 0% installment up to 24 months through EastWest, Security Bank, HSBC, and Chinabank at participating Samsung Authorized Stores nationwide. Online shoppers can also score up to 18% savings via Samsung.com (until March 8), Abenson.com, Lazada, and Shopee.

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Simply Doing The Most

There is a real upgrade to your everyday life with the Galaxy S26 series, delivering peak performance no matter where the day takes you. Whether you’re in the zone for a high-productivity workday or catching vibes on a weekend escape, these devices ensure that you can keep on doing the most.

Samsung ensures your data is safe from prying eyes with its groundbreaking, industry-first feature, the Privacy Display, which conceals parts of your screen with just a simple tilt. You can even customize it per app or choose to only hide certain parts of your screen. And as sophisticated as the phone looks, the Snapdragon® 8 Elite Gen 5 in the Galaxy S26 Ultra levels up the game. It delivers buttery-smooth visuals and zero lag, letting you juggle multiple tabs and move at your own pace without the glitch. The best part? This time, you don’t have to wait around for your phone to “come back to life” anymore. With Super Fast Charging 3.0, you’re back at 75% in just 30 minutes, just enough time for a quick coffee break before you get back to whatever’s next.

Capture Like A Pro

From jetsetters to concert junkies to aspiring content creators, you will surely enjoy the Galaxy S26 Series featuring Samsung’s best camera system yet along with an upgraded Photo Assist that makes content creation a bliss.

Whether you’re catching the late-night vibe at a hangout, Enhanced Nightography Video keeps your footage vibrant and crystal clear without the grainy “low-light struggle”. Even when you’re doing the most, the upgraded Super Steady features a horizontal lock, acting like a built-in stabilizer. It’s so steady that you can tilt your phone a full 360 degrees and your shots stay leveled all throughout, keeping them professional-looking without the extra tool.

When inspiration hits, Creative Studio is there to help you visualize it instantly. Whether you start from a rough sketch, a photo, or just a quick prompt, you can turn your ideas into polished visuals, like custom stickers or personalized wallpapers, without ever breaking your creative flow. It’s all about working smarter, so you can share your best work the second it happens.

Intuitive, Stylish, Seamless

As your ultimate life-hack, Galaxy AI will make your day feel completely easy by handling the small details before they even become tasks. With Now Nudge, your phone anticipates your needs so you can stay in your flow, whether it’s instantly surfacing the best shots from a night out or managing your schedule so you never have to worry about back-tracking or missing an update. It even takes the little things, like Document Scan, which creates clean, professional copies instantly. Plus, you can navigate your phone with the upgraded Bixby using natural language, no “tech-speak” or exact commands required. It’s all about working smarter, so you can focus on what you actually enjoy.

High performance has never looked this good! Choose from our six stunning colorways and start doing the most with the Galaxy S26 Series. The Galaxy S26 Series comes in 4 colors namely, Cobalt Violet, White, Black, and Sky Blue, along with Samsung.com-exclusives, Pink Gold and Silver Shadow.

The Galaxy S26 series pairs instantly with the Galaxy Buds4 series, giving you instant, hands-free access to your favorite AI features and seamless connectivity the moment you open the case—no extra apps or reaching for your phone required. It’s a complete Galaxy ecosystem experience designed to be smart, intuitive, and truly in sync with you.

Learn more about the Galaxy S26 series here:

Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

Galaxy Buds4 Pro: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

* Per DTI Fair Trade Permit No.249206 Series of 2026

**Per DTI Fair Trade Permit No. 250155 Series of 2026

**Per DTI Fair Trade Permit No. 250048 Series of 2026

***Per DTI Fair Trade Permit No. 247096 Series of 2025

Samsung Philippines and Catriona Gray officially welcomed the Galaxy S26 series to the Philippines at the Everyday with Galaxy AI event. (Ecosystem Product Marketing Manager Michelle Tee, Mobile Experience Business Manager Minhyuck Kim, President of Samsung Philippines Roman Han, #TeamGalaxy Catriona Gray, Head of Corporate Marketing Jun Guevara, Flagship Product Marketing Manager MJ Marfori, Flagship Product Marketing Manager Isabelle Kim)

Samsung set the stage for a hi-fi lifestyle as it unveiled the new Galaxy S26 Series and Galaxy Buds4 Series at the “Everyday with Galaxy AI” Mall Experience. Held at the SM Mall of Asia Music Hall, the event allowed everyone to witness firsthand how Galaxy AI seamlessly weaves into a more refined and innovative daily routine.

From testing out features in the experience zones to the nostalgic live performances of OPM band Over October and #TeamGalaxy’s Catriona Gray sharing her story on stage—this unforgettable experience showcased exactly how to inspire the kind of smarter daily life you’ll always want to seek after.

Samsung Philippines hosted the ‘Everyday with Galaxy AI’ event at SM Mall of Asia to introduce their latest innovations — the Galaxy S26 Series and Galaxy Buds4 Series.

Joining the festivities was beauty queen, youth advocate, and TV Personality #TeamGalaxy Catriona Gray, who joined the stage to share her amazement at how the Galaxy S26 Series feels so intuitive. She highlighted the Galaxy AI features that make her everyday life feel effortlessly inspiring.

To cap the night off, Galaxy fans and avid supporters gathered to catch OPM indie-pop band Over October, who set a relaxed, high-energy vibe with nostalgic hits like “Ikot” and “Dahan”.

Over October closed the Everyday with Galaxy AI event with a live performance and a selfie using the Galaxy S26 Ultra. It was a successful night celebrating the arrival of the Galaxy S26 series in the Philippines.

While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI keeps life organized and secure—featuring Now Nudge which offers new intuitive ways to get you through your day and the new Privacy Display, which ensures sensitive information remains for your eyes only.

Everyone got a hands-on look at the Creative Studio AI features, which allow users to unleash a better eye for photography. Fans explored how to refine their shots with Generative Edit and Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond editing, the Nightography Experience Zone invited everyone to test the Nightography Video and Super Steady to capture cinematic content amidst dark settings and vibrant neon lights.

In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls, navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience.

At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under pressure.

The excitement reached the Pre-order Now zone. For those who went all-in on the Galaxy S26 Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment plans, the event concluded with the announcement of the grand raffle winners. One lucky winner took home a brand-new BYD Seal 5 DM-i, while others secured their spots at the highly anticipated SEVENTEEN concert on March 21 when they pre-order in select stores. It was the perfect “double win”—an upgraded lifestyle paired with a once-in-a-lifetime experience.

Samsung is also set to bring this experience to other locations soon! Visit the ‘Everyday with Galaxy AI’ in Pampanga from March 7 to 8 at SM City Clark and in Cebu from March 14 to 15 at SM Seaside Cebu for more exciting pre-order deals.

At the Everyday with Galaxy AI event in MOA, MJ Marfori, Samsung Philippines’ Flagship Product Marketing Manager, shared the best ways to upgrade to the Galaxy S26 series. Samsung makes it easier for everyone to switch to the newest AI-integrated devices.

The Samsung Galaxy S26 Series is available for pre-order until March 18 through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online.

Pre-order now to instantly double your storage, a value of up to ₱14,000. Take advantage of incredible savings up to 18% and enjoy 0% installment plans for up to 36 months with major bank partners like UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Plus, find up to 14% off with 0% installment up to 24 months through Eastwest, Security Bank, HSBC, and Chinabank at authorized stores. Online shoppers can also grab up to 18% savings on cash price offers at Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? With Samsung Finance+, you can save up to ₱15,000 with 0% processing fee and 0% installment for up to 24 months,* or choose Home Credit for a 36-month plan at a super low 1% add-on rate per month. For ultimate peace of mind, Samsung Care+ is offering 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:

● Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
● Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
● Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/