MANILA, Philippines – May 23, 2025 – Mark your calendars for the highly anticipated return of the eighth edition of Samsung LazMall Super Brand Day on 23 May, which will present a star-studded line-up of Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Samsung All-Star Sale”, turns the spotlight to a wide range of premium innovations across mobile devices, home appliances, TVs and monitors, offering exclusive deals tailored to Southeast Asian consumers’ needs and passions.

As one of the largest online sales events held by Samsung Electronics in partnership with Lazada, a leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day calls for shoppers across the region to enjoy special promotions, limited-time discounts, and exciting engagement activities.

For those seeking the best-in-class mobile innovations, don’t miss the Galaxy S24 Ultra,which helps unleash whole new levels of creativity, productivity and possibility with Galaxy AI, along with pro-level photography and videography capabilities. There is also the Galaxy Z Fold 6, which puts PC-like power in your pocket, made powerful than ever with its super-slim, productive screen. Check out the amazing offers for these Galaxy devices and more at this page.

Consumers looking to upgrade their experiences at home can explore the latest immersive viewing experiences for all your productivity, entertainment and even gaming needs, available with QLED 4K Smart TVs, Crystal UHD 4K Smart TVs, Odyssey OLED Gaming Monitors and ViewFinity Smart monitors. Homeowners can also look forward to a cool and stylish home this summer with new Bespoke AI home appliances including Bespoke WindFree Air Conditioner. Shoppers can browse through these products and promos on the Samsung LazMall page.

To deliver an interactive and engaging shopping experience, Samsung will also unveil an interactive game for shoppers to claim promo codes and win big savings while purchasing Samsung’s all-star innovations on Lazada. All shoppers are encouraged to tune into Samsung’s livestream at LazLive as for the launch of real-time deals and promotions.

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “At Samsung, our consumers are always at the forefront of all our innovations. We are excited to be partnering with Lazada again, to offer our shoppers in Southeast Asia a fun and convenient experience while shopping for the latest premium Samsung products that they love and know. Savvy consumers who are looking forward to getting their hands on their wishlisted Samsung devices and appliances will be thrilled with the exclusive ‘All-Star Sale’ deals that cannot be missed.”

Highlights of Samsung’s LazMall Super Brand Day in the Philippines include:

• Hassle free 0% installment payment offers with BDO credit card.
• Get up to 60% off upon trade-in of eligible devices.
• Save up to P30,700 on the Galaxy Z Fold6, Flip6, S24 Ultra, and S24 FE.
• Enjoy discounts of up to P6,000 on select Galaxy A series models, including the A06, A16 (5G and LTE), A05s, and A35 5G.
• Snag 50% savings on the Galaxy Watch6 Classic and other wearables like the Buds3, Buds FE, and Watch FE.
• Get up to P12,800 off on select Galaxy Tablets, including the Tab S9, Tab S9 FE series, and Tab A9.
• Unlock up to 50% off on select Samsung TVs & sound devices with special vouchers up to ₱2,500 off.
• Score up to 45% off on select Online Exclusive refrigerators, TVs, air conditioners and monitors.
• Get up to 45% off on the Bespoke WindFree Air Conditioner and other WindFree models.
• Claim up to ₱4,000 extra vouchers on all Samsung consumer electronics products.

Find out more about Samsung x Lazada Super Brand Day at https://lazada.com.ph/shop/samsung-official-store. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

Terms and conditions apply. Per DTI Fair Trade Permit No. FTEB 219960, 219715, 222095, 219397, 216998, 224329 Series of 2025

Samsung has unveiled its hot offers for the Galaxy S and Z series this April, marking a perfect opportunity to grab the latest flagship devices, such as the Galaxy S24 Ultra, Galaxy S24 FE, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Z Fold5, and Galaxy Z Flip5 which you can get for up to P20,000 off this April only.

With these deals, Samsung is making its flagship devices more accessible than ever before—bringing powerful performance, stunning displays, and the most innovative Galaxy AI features within reach.

An Epic Summer Like Never Before with the Galaxy S Series

Summer is the season for travel and recreation, and what better way to upgrade your vacation experience than to have a reliable companion on your hands? An epic adventure awaits with Galaxy AI on the Galaxy S24 Ultra, now made more affordable with a P5,000 discount until April 30, 2025, and Galaxy S24 FE, which now starts at P32,990 only.

Simplify your travels with Circle to Search with Google. Just press and hold the home button, circle any destination on your feed, and instantly find out more details on the location. Paired with features like Live Translate and Interpreter, exploring a foreign country is a breeze—translate menus and signs on the spot or even converse with a local, no third-party apps required. And with the Galaxy S24 Ultra and S24 FE’s top-notch quad-cam and triple-cam features with ProVisual Engine, you’ll capture stunning shots day or night, including epic street night scenes.

Unfold Adventure with the Galaxy Z Series

Joining the summer party is the Galaxy Z series which you can get with up to P20,000 discount until April 30! With the Galaxy Z series, editing your travel photos is now simpler with Galaxy AI’s Photo Assist, which allows you to seamlessly edit pictures with just a tap of your finger–remove photobombers, take slow motion videos, and even remove unwanted background noise from videos with Audio Eraser.

The Galaxy Z series features a sleek, compact, foldable design that allows you to take it with you anywhere you go, while also giving you the power to play, be productive, and record with Galaxy AI. Be it a stroll on the beach, going to new restaurants, or hiking up a mountain, you can be sure that the Galaxy Z series is with you, every step of the way. Traveling solo? No problem–simply use the Galaxy Z Flip5 and Galaxy Z Flip6’s FlexCam to effortlessly take content. You can also make use of the cover screen while using Live Translate to strike up more seamless conversations.

Summer Deals For Your Summer Journey

All these exciting features available in the Galaxy S and Z series are now within reach this summer as Samsung is giving out promos worth your while! Grab yours today through Samsung.com/ph, authorized Samsung dealers, and Samsung Experience Stores.

For more information on the Galaxy S24 Ultra and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/buy/.

For more information on the Galaxy S24 FE and its promos, please visit  https://www.samsung.com/ph/smartphones/galaxy-s24-fe/buy/.

For more information on the Galaxy Z Fold6 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-fold6/buy/.

For more information on the Galaxy Z Flip6 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-flip6/buy/.

For more information on the Galaxy Z Fold5 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-fold5/buy/.

For more information on the Galaxy Z Flip5 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-flip5/buy/.

*Terms and conditions apply. DTI Fair Trade Permit No. FTEB-220249, FTEB-218697 Series of 2025

Start the year with all new gear and appliances at the Samsung’s Happy New Gear Sale, running from December 30, 2024, to February 2, 2025! Enjoy amazing deals on the latest tech, from sleek new phones to appliances that make life easier.

It’s the perfect time to treat yourself or loved ones to upgrades at unbeatable prices. Shop now on Samsung.com, the Samsung Mobile Shop App, Shopee, and Lazada — don’t miss out on the best deals to kickstart your year!

Upgrade Your Gear with these Exclusive Smartphone & Tech Deals

Start the year with the latest tech and enjoy up to P8,000 extra on eligible trade-ins from December 30 to February 28.

If you’ve been eyeing Samsung’s flagship models, now’s the time to trade in your old device for the  Galaxy Z Fold6, Z Flip6, and Galaxy S24 series as it comes with a trade in value (on top of the appraised value and all other discounts) of up to P10,000. Meanwhile, the Galaxy S24 FE (512GB) also comes with a 10% discount and a free Galaxy Fit3.

The savings don’t stop there. Enjoy 5% off a wide range of Galaxy A-series models, including the A06, A16, A35, A25, and A55. These limited-time offers in December and January are perfect for gifting or treating yourself after the holidays.

For those looking to upgrade their tech and focus on wellness, enjoy 15% off the Galaxy Watch Ultra, Watch7 Series, and Buds3, which are all equipped with advanced Galaxy AI features. You can also get great freebies with the Galaxy Tab S10 + | Ultra, which comes with a free random tab accessory with your purchase.

These exclusive offers are available on Samsung.com and the Samsung Online Shop App, making it easier than ever to shop the latest tech.

Your Upgraded 2025 Viewing and Gaming Experience Starts Here

Level up your gaming setup in 2025 with up to 30% off select Samsung monitors, including the 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor and the 27″ Smart Monitor M5 M50D FHD.

Bond with family and friends by watching your favorite K-dramas or hosting movie nights with a new Samsung TV. Get up to 34% off select models, plus a free 1-year Disney+ premium plan (P4,190 value).

Experience stunning visuals with Samsung, the global #1 TV brand. Enjoy lifelike picture quality and free access to exciting shows with Samsung TV Plus. Whether binge-watching the latest series or rewatching holiday classics, your viewing experience will never be the same.

Fresh Start, Fresh Appliances—Save While You Upgrade

Celebrate the New Year with amazing deals on Samsung home appliances! Enjoy great discounts or freebies with your purchase, like getting a free Galaxy Watch Ultra (worth P40,990) when you buy the 25+15 kg Bespoke AI Laundry Front-load Washer Dryer Combo. It’s the perfect time to upgrade and simplify your post-holiday laundry.

Cool off with great offers on air conditioners! From Jan. 13-17 and Jan. 28 – Feb. 2, 2025, get a 5% voucher on selected Samsung wall-mounted split-type ACs, available on Samsung.com, Shopee, and Lazada.

Then be among the first 100 customers to purchase a Samsung WindFree Wall-Mounted Split-Type AC between December 30, 2024, and January 31, 2025, on Samsung.com and get a free microwave. These energy-efficient models, powered by AI, feature ECO Mode and SmartThings integration for effortless cooling.

Looking to eat healthier? Enjoy fantastic deals on kitchen appliances like Samsung refrigerators and smart ovens. Check out the Samsung Smart Oven 35L with HotBlast Technology, which is now at 19% off, as it comes with air fry and steamer options for healthier food preparation. You can also get an additional 5% discount when you purchase selected home appliances using easy installment plans from Samsung.com or on the Samsung Shop app.

#NewYearNewGear with Samsung

As the year ends, don’t miss out on Samsung’s Happy New Gear Sale, offering amazing discounts on smartphones, tech, and appliances to kickstart 2025.

For Metrobank cardholders, you’re in luck with the Metrobank exclusive offer available from December 30, 2024  to January 21, 2025, with 5% off and an extra 1 month’s worth of free cashback for selected Galaxy devices.

For more information on Samsung’s Happy New Gear sale,  visit https://www.samsung.com/ph/offer/new-year/.

Terms and conditions apply.

DTI Fair Trade Permit Nos. FTEB- 210137, 210128, 210145, 210159, 210140 Series of 2024

Make your holidays extra fun and stress-free with Galaxy AI features on the latest Galaxy devices – Galaxy S24 FE, Galaxy Z Flip6, Galaxy Z Fold6, and Galaxy Buds3 series.

With your latest Samsung devices powered by Galaxy AI, your travels are made easier and much more memorable! Check out the epic features that enable barrier-free communication, easier searching, and effortless and fun content creation wherever you are in the world.

Seamless Conversations: Translate Calls and Texts in Real Time

With Live Translate, you have a translator in the palm of your hand, making any communication smoother and more effortless. Whether you’re celebrating the holidays in a new country, exploring a faraway city, or conversing with new people over the phone, it instantly translates your calls and texts, bridging any language barrier.

To enable, go to Settings and tap on Advanced Features, then switch on the Live Translate feature. Download the language of the person you’re communicating with and select your preferred language and start chatting away.

Converse Anywhere with Samsung Interpreter

During cold winters in another country, ordering a hot drink at a coffee shop would not be difficult with Interpreter. This feature allows you to communicate with speakers of a different language in real-time, like a pocket-sized translator.

Pull down your Quick Access Panel, tap on Interpreter, then click on the microphone before speaking directly into the device. You can create a more natural conversation by using the Flex Window of your Galaxy Z series phone to display the translations.

Discover new places and experiences with the touch of your finger

Finding exciting destinations, Instagram-worthy restaurants, or hidden attractions has never been easier. Circle to Search with Google allows you to instantly discover more about any object or image from your gallery or the web. Simply encircle the item on your screen, and you’ll get detailed information—whether it’s a must-visit café, a popular local dish, or a scenic spot worth checking out.

To enable this feature on your device, open Settings then tap on Display. Look for the Navigation Bar then switch on Circle to Search. To use, press and hold the Home key or the Navigation Bar of your compatible Galaxy smartphone, then draw a circle around the object of interest. Google will automatically search for information and you can even add additional keywords to your search.

Snap and create feed-worthy vacation content on-the-go

Capture unforgettable holiday moments and instantly transform them into fun, feed-ready content with Galaxy AI’s powerful photo editing tools. With the Object Eraser, you can easily remove photobombers or distractions, ensuring your travel photos are flawless. Plus, take advantage of Edit Suggestions to effortlessly enhance your images—whether it’s eliminating unwanted shadows or reflections, make your photos stand out in your feed.

Galaxy AI as the best holiday travel buddy

The Samsung Galaxy S24 FE brings your favorite core flagship features from the Galaxy S24 series within reach. creates an impression with its ProVisual Engine-powered camera set-up, 6.7-inchDynamic AMOLED 2x display, long-lasting 4,700mAh battery, and a strong Exynos 2400 series chipset.

Meanwhile, the Galaxy Z Flip6 and Fold6 are not only known for its unique foldable innovation, but also for its portable and ergonomic straight-edge design with stylish colors and a matte finish, an advanced Snapdragon® 8 Gen 3 Mobile Platform processor, and an upgraded cooling system on both foldable devices. To top off your wish list, the Galaxy Buds3 series gives you an exceptional sound experience which uses Galaxy AI to produce seamless communication.

With Galaxy AI to power these devices, Samsung creates not just durable devices that give the best performance but also intelligent devices that are able to keep up and elevate your lifestyle.

Don’t miss out on the Galaxy AI travel experience this Holiday season! You can learn more about the Galaxy AI features here: https://www.samsung.com/us/galaxy-ai/ or visit the Samsung Philippines website to learn more about the Galaxy Z Fold6, Galaxy Z Flip6, and Galaxy Buds3.

Creating high-quality yet shareable content and moments has never been easier with Galaxy AI, now available in Samsung’s Galaxy S24 FE and the Galaxy Tab S10+ | Ultra.

From AI applications that bring your imagination to life to functions that take your content creation and artistry to the next level, get to know these different Galaxy AI tools that help you create epic moments wherever. So bring out your inner creativity and start exploring!

AI-powered devices with premium features for epic moments

Snap meaningful memories and turn them into shareable moments anytime and anywhere with the Galaxy S24 FE. The latest addition to the Galaxy S24 series sports a 50MP wide and 8MP telephoto lens with 3x optical zoom with optical image stabilization (OIS), a 12MP ultra-wide lens and a 10MP selfie camera. You can also now create content for longer with an updated Exynos 2400e chipset and  a bigger 4,700mAh battery.

Samsung’s flagship ProVisual Engine also further elevates the system capabilities and revolutionizes your shooting experience. Making its debut in the FE series, it leverages AI algorithms to leverage quality through breathtaking detail.

Don’t miss a moment during those epic concert moments and night outs. Nightography with AI image signal processing (ISP) ensures those shadows remain well-lit, even in less-than-ideal lighting conditions. You also get Samsung’s famous zoom quality with the 50MP Adaptive Pixel Sensor, which ensures detail even with digital zoom.

Meanwhile, the Galaxy Tab S10+ and Galaxy Tab S10+ | Ultra serves as the perfect intelligent canvas for any and all your creative needs. The massive 12.4-inch and 14.6-inch screens give you the space to make your imagination come alive. With the Dynamic AMOLED 2X display with advanced anti-reflective technology and super fast charging, you can also create whenever and wherever you’re inspired.

Find fresh inspiration for making fun content with Galaxy AI

With Galaxy AI’s features, you don’t need to be an expert to enhance photos like a pro. Feel like your photo is missing something? With Sketch to Image, you can simply sketch and let AI magic do the rest. Simply go to your Gallery, choose your favorite moment, click on the Galaxy AI icon (stars icon) and click on Sketch to Image. Draw anything, and Galaxy AI will create a new element on your chosen photo in seconds – you can add a hat, a car, a plant, or even a puppy.

Photo Assist features can also help you level up those captured moments. Edit Suggestions provide ideas on improving shots that just need a small push to hit perfection. You can have easy access to photo-enhancing recommendations like Background Blur, Erase Reflections, Erase Shadows, and even Remaster, Long-Exposure, and Colorize for a unique look and feel.

Galaxy AI also allows you to remove photo bombers and unnecessary clutter, which can then be filled in through Generative Edit. Just select the photo from the Gallery App and click Edit (pencil-shaped icon). Tap the Galaxy AI icon on the far left and you are free to edit! Select an object by tapping or drawing a line around it – from there you can delete, move, or resize the object!

Experience an epic ecosystem that satisfies your creative needs

With the Galaxy S Pen and Book Cover Keyboard bundled with your Galaxy Tab S10+ | Ultra, you don’t need to look further to unleash your creativity’s full potential. Air Command with AI is also incorporated in your Galaxy S Pen, allowing seamless access to Galaxy AI Assistant features without jumping from menu to menu. The Book Cover Keyboard enables writing prompts to launch AI Assistant if you need any help during your creative process.

Meanwhile, Samsung Dex Mode allows you to seamlessly switch between a desktop interface to a note-taking experience just like that! This enhances versatility so you can choose the best interface for your personal situation. The Second screen feature on the Galaxy Tab S10 Ultra is also a game-changer, allowing you to extend or duplicate your screen when you connect your tablet to a laptop for added productivity and multitasking.

From now until November 17, Samsung is offering epic deals to kickstart your epic content game.Purchase a Galaxy S24 FE 128GB and get a FREE Galaxy Fit3 worth P3,490 or a Galaxy S24 FE 256GB and get a P5,000 discount in Globe and Smart stores. You also get 0% interest on your Galaxy S24 FE 256GB when you apply for Samsung Finance+.

For the Galaxy Tab S10+ | Ultra, each purchase comes with a FREE pair of Galaxy Buds FE, a 12-month personal access to Microsoft 365, and a 3-month subscription to YouTube Premium. You don’t need to worry about accidental damages anymore as your device will be protected with a free 6-month Samsung Care+ package, or you can upgrade to a one-year plan with a 60% discount or a two-year plan with a 30% discount.

You can also further expand your Galaxy ecosystem with Galaxy Buds and Watches, which you can get up to 50% off on select units when you purchase them together with the Galaxy Tab S10+ | Ultra.

Explore the wonders of Galaxy AI! The new Galaxy S24 FE and Galaxy Tab S10+ | Ultra are now available in the Samsung Online Store and Authorized Stores nationwide.

DTI Fair Trade Permit Nos. FTEB-202683, 203445, FTEB-202575, 202871 Series of 2024

More people can now enjoy the Galaxy S24 series’ flagship innovations and AI features with the arrival of the Galaxy S24 FE. This device empowers epic creativity with an impressive camera setup, powered by the AI-based ProVisual Engine. Epic gaming is also made possible with its 6.7-inchDynamic AMOLED 2X display, a long-lasting 4,700mAh battery, and a powerful Exynos 2400 series chipset.

Meanwhile, the industry’s first tablets purpose-built for AI have also arrived with the Galaxy Tab S10 Ultra and Galaxy Tab S10+. With 14.6-inch and 12.4-inch Dynamic AMOLED 2X displays, the intuitive S Pen and a keyboard bundled with the device and premium hardware that enables more responsive AI features, these tablets are intelligent canvases made for enhanced creativity and productivity.

Premium Content Creation and Productivity

Galaxy S24 FE has a premium camera setup which features a 50MP wide lens and 8MP telephoto lens with 3x optical zoom — both supported by optical image stabilization (OIS) — plus a 12MP ultra-wide lens and a 10MP selfie camera.

Samsung’s ProVisual Engine is also making its debut in Galaxy S24 FE. This AI-driven camera engine leverages advanced AI algorithms to deliver breathtaking detail and subtle textures. Photo Assist features also allow for easy editing with Generative Edit, Generative Portrait, and Sketch to Image that help  enhance your photos.

The powerful Exynos 2400e chipset enables powerful processing with a bigger 4,700mAh battery for longer use. A 6.7-inch adaptive Dynamic AMOLED 2X display – the largest display ever used in the FE series – with up to 120Hz refresh rate provides a smooth and stunning viewing experience.

The Galaxy S24 FE incorporates the same advanced AI experience as the Galaxy S24 series, with features like Circle to Search with Google, Live Translate and Interpreter, Composer which generates suggested text and Note Assist to streamline the note-taking process and automates formatting and translation.

Those who purchase the Galaxy S24 FE 256GB variant in authorized retail stores and online stores from October 4, 2024 to October 31, 2024 will receive a P5,000 discount, while you can get a FREE Galaxy Fit3 worth P3,490 when you purchase the Galaxy S24 FE 128GB variant in Globe and Smart stores. Discounts on select Galaxy Watch and Buds products also await when you purchase them together with the Galaxy S24 FE.

Get 0% interest on your Galaxy S24 FE 256GB when you apply for Samsung Finance+, or purchase via Home Credit and participating banks at participating stores until October 31, 2024.

Your Intelligent Canvas

Harnessing Samsung’s legacy of innovation, the Galaxy Tab S10+ | Ultra offers significant leaps in AI processing power to deliver a supercharged, lag-free experience. Coupled with long-lasting battery life and Super-Fast Charging, the Galaxy Tab S10+ | Ultra allows the device to be used for longer, with less time spent waiting for it to charge.

Cutting-edge Dynamic AMOLED 2X provides a natural viewing experience to users with its minimized glare and reduced reflection rate, perfect for serving as an intelligent canvas for productivity whether for drawing or work, additionally helpful for systematic organization.

Galaxy Tab S10+ | Ultra is AI powered for life productivity. Note-taking is a breeze with AI Assisted Notes including other tools such as PDF Overlay Transition and Handwriting Help. For creators, AI features inspire creativity. Sketch to Image transforms one’s creative imagination into reality, and S Pen’s Air Command with AI offers convenience for navigation. One can also switch to a PC-like interface with Samsung Dex Mode by just snapping the inbox Book Cover Keyboard in place.

Starting October 1 to October 31, 2024, Galaxy Tab S10 Ultra and Galaxy Tab S10+ will be available in authorized Samsung Retail stores and partner online stores, and offered in two colors: Moonstone Gray and Platinum Silver (for Tab S10+ Wi-Fi variant only). Enjoy a FREE Galaxy Buds FE for every purchase, while you get an additional P10,000 off if purchased together with participating Galaxy Flagship smartphones. This is also your chance to complete your Galaxy Ecosystem as you can get up to 50% off on select Galaxy wearables when you purchase them together with the Galaxy Tab S10+ or S10 Ultra.

To make your Galaxy Tab S10+ and Tab Ultra tablets the perfect productivity tool, you also get free 12-months Microsoft 365 personal subscription and 3-months YouTube Premium for every purchase. You can also get a free 6-month Samsung Care+ plan so you can be worry-free on accidental damages or opt to get a one-year plan at 60% discount or a two-year plan at 30% discount.

Don’t miss these epic offers and experience Samsung’s latest features in the latest addition to Samsung’s flagship line, the Galaxy S24 FE, and the latest productivity and creativity devices, the Galaxy Tab S10+ and S10 Ultra! Offers are valid until October 31, 2024.

You can learn more about Galaxy S24 FE here:  https://www.samsung.com/ph/smartphones/galaxy-s24-fe/buy/  and the Galaxy S10+ | Ultra here: https://www.samsung.com/ph/tablets/galaxy-tab-s10/buy/. You can also www.samsung.com/ph to stay updated on the latest news and offers.

DTI Fair Trade Permit Nos. FTEB-202683, 203445, 202575, 202871.