Valentine’s Day is defined by the small, intentional details that turn a simple date into a lifelong memory. This year, Samsung invites you to discover how  the Galaxy devices act as the ultimate lifestyle partners. By letting Galaxy AI take the lead on planning and perfecting the details, the powerful Galaxy Z Series alongside the Galaxy S25 Series and Galaxy S25 FE ensure that the only thing a couple needs to focus on is their connection. 

Planning the Perfect Date with Galaxy AI

The perfect celebration starts with a surprise, and Galaxy AI handles the logistics so you can focus on each other. A simple Circle to Search with Google gesture instantly identifies boutique florists or hidden-gem bistros, while Gemini Live acts as a digital concierge to curate a bespoke itinerary tailored to your partner’s favorites. By streamlining every detail, Galaxy AI ensures the only thing left to do is chill and savor the moment.

Unfolded and Uninterrupted

For those who value style and presence, the Galaxy Z Series offers a unique way to stay connected while remaining fully in the moment. The Galaxy Z Flip7, with its upgraded 4.1-inch Flex Window, lets you manage reservations or glance at messages without the distraction of unfolding. Complementing this, the Galaxy Z Fold7 provides an expansive canvas for handling logistics or viewing shared memories in immersive detail—the ultimate lifestyle companion for those who want to see and do more together.

Samsung has also integrated advanced AI tools to ensure every “we” moment looks professional-grade. The Galaxy S25 Ultra’s 200MP camera and AI ProVisual Engine master Nightography, capturing breathtaking detail even in soft, candlelit settings. Should an unwanted element clutter a shot, Generative Edit allows for the seamless removal of distractions with a tap, while Audio Eraser ensures videos focus purely on your conversation by filtering out ambient noise.

Galaxy AI Connects Love Beyond Borders

Whether navigating a long-distance surprise or traveling on a romantic getaway trip, the dual-screen Interpreter mode on the Galaxy Z Fold7 and real-time Live Translate ensure the language of love remains universal. These features facilitate natural, flowing conversations in real-time, allowing every heartfelt sentiment to be understood exactly as intended, regardless of the distance or language spoken.

To make these premium lifestyle experiences more accessible, Samsung is introducing the “Perfect Pair” Valentine’s offers, valid through February 28, 2026, which allow users to give the latest innovation through flexible payment terms of up to 36 months. During this period, the Galaxy S25 Ultra is available for as low as Php 2,455.28 per month, while the Galaxy S25+ and Galaxy S25 start at Php 1,966.39 and Php 1,502.50 per month, respectively. 

For those seeking the chic versatility of the foldables, the Galaxy Z Fold7 is offered at Php 2,988.61 per month, with the Galaxy Z Flip7 available at Php 1,858.06 and the Galaxy Z Flip7 FE at Php 1,535.83 per month. 

Rounding out the collection, the Galaxy S25 FE provides a sophisticated entry into the ecosystem for as low as Php 871.94 per month. With these promos, you can orchestrate the perfect itinerary to capture every glance in high definition, Galaxy turns the vision of a perfect Valentine’s into a seamless reality.

For more information on how to make this Valentine’s the most memorable one yet with the latest Galaxy S and Z Series, visit any authorized Samsung Store nationwide or the official Samsung Philippines website. 

DTI Permit Nos. FTEB-246048, 245565

It is time to make 2026 yours and step into the New You. Leave behind the endless scrolls, information overload, and distractions that weighed you down, Galaxy devices powered by Galaxy AI help you reclaim focus, creativity, and time. AI curates the content that matters most, boosts your productivity, and frees up space for what truly counts—your goals, passions, wellness, and loved ones.

Discover how Galaxy devices powered by Galaxy AI personalize your 2026, helping you step purposefully into the new you and be mindful in 2026.

Unfold Your Potential. Flip Into the New You with Galaxy Z Series

Own 2026 with style, creativity, and confidence. With Galaxy AI at its core, every fold and flip helps you start to live your most empowered year yet.

The Galaxy Z Fold7, Samsung’s lightest and thinnest Galaxy Fold yet, features a large main display that makes multitasking effortless, letting you run apps side by side like a portable workstation. The Galaxy Z Flip7, with its long-lasting 4,300mAh battery, keeps you moving all day, thoughtfully supported by personalized information from the Now Brief app, which shares essential updates such as weather and health, and the innovative Now Bar, which keeps you informed about the apps and tools you use most. Together, they let you take on every challenge with confidence, style, and flexibility.

Powered by Galaxy AI, both devices feature multimodal AI that understands what you see, say, and do. Seamlessly type or speak contextual questions to get instant answers, or use screen or camera sharing on Gemini Live to show what is in front of you and get insights in real time—a faster, smarter way to learn, create, and explore more opportunities this year.

Compact yet powerful, the Galaxy Z Flip7 FE features a 6.7-inch immersive display for streaming, creating, and connecting. With Galaxy AI guiding every interaction, it helps you flip into your most productive, creative, and confident self in 2026, turning every moment into a chance to grow, achieve, and shine.

Elevate Every Day with the Galaxy S Series

Turn every moment into an opportunity to create, connect, and shine. With Galaxy AI at its core, the Galaxy S Series elevates how you create, communicate, and get things done, helping you start the year smarter, faster, and more inspired in your “New Year, New Me” journey.

Make every bit of 2026 glow with the Galaxy S25 Ultra. Featuring a 200 MP camera powered by Galaxy AI’s ProVisual Engine, it captures every detail, vibrant color, and rich texture, giving you a sharp and vivid glimpse of the new you. Along the way, discover more with Circle to Search with Google: just draw a circle around any object or text and get instant results in a floating view. 

More than just a powerful processor and optimized battery, the Galaxy S25 and S25 Plus help you capture vibrant photos and videos with enhanced Nightography, leveraging an advanced Spatio-Temporal Filter that analyzes pixel data across multiple frames. It separates the subject from the background, perfect for your new adventures and experiences.

There is no obstacle to improving your creativity with the Galaxy S25 FE. Featuring a refined Galaxy AI model and advanced prompt processing like Generative Edit, it allows you to remove unwanted objects and related elements, adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos. Just like you, it is ready to explore, conquer, and grow this year, turning every memory into a standout.

Blast Off into 2026: Elevate Your Galaxy Experience

2026 is your year to claim, create, and elevate. With Samsung Galaxy AI powering the Z and S Series, every device is your partner in making smarter choices because with Galaxy, the new you begins now.

Celebrate the new year with up to P10,000 in savings with the Galaxy Z Fold7 and Galaxy Flip7, and P4,000 off the Galaxy Flip7 FE until February 28, 2026.  Be in style and power with the Galaxy S25 series and enjoy up to P3,000 off until February 28, 2026 and with flexible payment options for up to 36 months, starting at P866/month for Galaxy S25 FE.

You can also get up to 30% off Galaxy Watch and Buds worth up to P12,000, perfect for staying connected, active, and fully immersed in your Galaxy-powered year and have additional discounts with trade-in until January 31, 2026.

DTI Permit Nos. FTEB -245565, 245575, 245573, and 243999

Samsung is unwrapping the holidays early in a spectacular style with the Samsung Festival, its first-ever TikTok Shop Super Brand Sale this November, giving everyone exciting Galaxy offers. For the whole month of November, fans can enjoy up to 50% off select Galaxy favorites — from the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE to the Galaxy S25, Galaxy S25 Ultra, Galaxy A17 LTE | 5G, Galaxy A07 LTE, and top-tier Galaxy wearables like the Galaxy Watch8 Series, Galaxy Buds3 FE, and Galaxy Buds Core, making it the perfect moment to complete your Galaxy ecosystem before the year ends.

Unfold the Ultimate Holiday experience the Galaxy way

The holidays are all about connection, celebrating life’s moments, staying productive, and sharing joy. Whether you are wrapping up work for the year, streaming your favorite shows or snapping photos, Samsung’s latest Galaxy smartphones are built to keep up with every moment, stylish, powerful and intelligent in every way

The Galaxy Z Fold7 is your ultimate productivity powerhouse, featuring a dazzling 7.6-inch Dynamic AMOLED 2X display, S Pen support, and a durable, water-resistant design for work or play. The Galaxy Z Flip7 folds into a stylish, pocket-sized device with a 6.7-inch Dynamic AMOLED 2X main display and a 4.1-inch cover screen for quick access to notifications and apps. For those seeking a foldable flair without compromise, the Galaxy Z Flip7 FE delivers style, accessibility, and all the fun of the season.

If you are chasing picture-perfect moments? The Galaxy S25 Ultra reigns supreme with Galaxy AI-powered 50MP ultrawide camera, upgraded from the previous 12MP. All four devices feature One UI 8 and intelligent Galaxy AI tools like Gemini Live, Now Brief, and Circle to Search with Google, making it easier to create and stay inspired this time of year.

For those who love a balanced performance and versatility, the Galaxy A Series makes life awesome. The Galaxy A07 offers smooth performance and all-day battery life, perfect for students and first-jobbers on the go. The Galaxy A17 LTE | 5G steps it up with a 6.7-inch Super AMOLED display, a 50MP triple camera with OIS, and a 5,000mAh battery with 25W Fast Charging to keep you powered through the holiday. Meanwhile, the Galaxy A56 5G, Galaxy A36, and Galaxy A26 deliver 120Hz refresh rates, lightning-fast 5G and Awesome Intelligence like Circle to Search with Google, Object Eraser, and Custom Filters, making your every snapshot shine bright this season of cheers. 

This holiday, celebrate with Galaxy deals! Get up to 24% off the Galaxy Z Flip7 FE, 15% off the Galaxy Z Flip7, and up to 12% off the Galaxy Z Fold7. Snap joyous moments with the Galaxy S25+ at 25% off, the Galaxy S25 and S25 FE at 22% off, and the Galaxy S25 Ultra at 20% off. The Galaxy A Series makes the festal Awesome with up to 25% off on the Galaxy A26, Galaxy A36 5G, and Galaxy A56 5G, and up to 5% off on the Galaxy A07 and Galaxy A17 LTE | 5G.

From Heartbeats to Holiday Hits – Galaxy Watch and Buds got you!

Keep your festive season on track with the Galaxy Watch8 Series. From advanced health and fitness tracking to customizable watch faces, it also has long-lasting battery life and seamless notifications. And with Galaxy Buds3 FE and Galaxy Buds Core, you can enjoy immersive sound, crystal-clear calls. 

Treat yourself or your loved ones with Galaxy wearable deals of up to 50% off the Galaxy Buds3 Pro, 40% off the Galaxy Watch Ultra LTE, and 30% off the Galaxy Watch8 44mm and Classic 46mm, perfect for gifting or upgrading your own Samsung ecosystem. Make this jolly celebration effortless, stylish, and full of holiday cheer with Galaxy.

Your Festive Playground for Fun and Creativity – Galaxy Tab Series

Whether you are playing holiday games, creating digital gifts, or capturing family memories, the Tab S10 FE and S10 FE+ let you sketch, edit, and plan festive projects seamlessly with Multi Active Windows. Clip Studio Paint and LumaFusion bring professional tools to your fingertips, while the S Pen ensures precise, natural drawing. Powered by the Exynos 1580 processor, editing is smooth and lag-free, and Quick Share makes sending holiday creations to loved ones effortless.

For parents, cool aunts and uncles, and those looking to delight the little ones, the Galaxy Tab A9 Series offers a child-friendly experience full of fun and educational activities. With Samsung Kids, you can create a secure child profile and let kids explore, learn, and play safely, turning holiday downtime into moments of creativity, joy, and discovery.

Unbeatable deals on Galaxy Tabs! Enjoy up to 40% off on the Galaxy Tab A9 series, and up to 11% off on the Galaxy Tab S10 FE series, the great choices for creativity, entertainment, and learning this holiday season.

Don’t miss out the chance to unwrap the Galaxy experience, explore Samsung’s Galaxy lineup and holiday offers at Samsung Philippines’ Flagship TikTok Shop to make your season of giving truly unforgettable.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-240170 Series of 2025

Winning team NU Bulldogs from the Philippines bested eight elite teams from Southeast Asia.

JAKARTA, Indonesia – The inaugural Samsung x MLBB – Galaxy Gaming Campus Tournament (Galaxy Gaming Academy X Mobile Legends: Bang Bang Campus Series 2025) has successfully concluded, marking a pivotal moment for collegiate esports in Southeast Asia. This groundbreaking tournament brought together the brightest student gamers from Indonesia, Philippines, Malaysia, and Singapore in the first-ever inter-country MLBB Campus Series, designed to nurture emerging talent and build a vibrant community of competitive gamers.

The cross-national grand finals, held from June 20-22 at Taman Anggrek Mall in West Jakarta, known as the “esports shopping mall”, saw team NU Bulldogs from the Philippines emerge victorious after intense competition among the top eight elite teams. The tournament attracted over 1,000 participating teams from four countries, through domestic qualifiers, all vying for the substantial US$40,000 prize pool.

“Samsung is deeply committed to empowering the next generation of esports talent across Southeast Asia,” said Carl Nordenberg, VP, Mobile eXperience Business, Samsung Electronics Southeast Asia and Oceania. “The Galaxy Gaming Academy x MLBB Campus Series reflects our dedication to providing students with the technology, platform, and opportunities they need to excel in competitive gaming. We are proud to support these young athletes as they pursue their esports dreams – and we are excited for a fun and engaging competition between Southeast Asian universities!”

Ray Ng, Head of Ecosystem, MOONTON Games, emphasized the significance of the partnership: “The collaboration between MOONTON Games and Samsung for the first-ever inter-country MLBB Campus Series Tournament significantly aligns with our commitment to building a strong foundation for aspiring gamers to pursue their esports careers through the tournament. We thank Samsung for this partnership and the Galaxy Gaming Academy that successfully showcased their commitment in the gaming and esports ecosystem while encouraging esports development and student participation across the region.”

NU Bulldogs from the Philippines claimed the championship title and the top prize of US$18,000. NU Bulldogs demonstrated exceptional skill, strategy, and teamwork throughout the tournament, proving themselves as the premier campus MLBB team in Southeast Asia.

FAITH NOVUS Bravehearts, settling for second place, took home US$8,000, while third placer VL Team from Indonesia won US$5,000.

First runners up: FAITH NOVUS Bravehearts team from the Philippines.

Second runners up: VL Team from Indonesia.

“Taking home the championship title is beyond what we imagined when we first registered. Playing against the best campus teams from Indonesia, Philippines, Malaysia, and Singapore has made us all better players and showed us the incredible depth of talent in our region. This tournament proves that student gamers deserve serious recognition and support, and we cannot wait to see how this grows in the future. We hope more students will join us in competitive gaming!” said Patrick Balanquit, coach for the NU Bulldogs.

GGA x MCS 2025 Tournament Highlights

The GGA x MCS 2025 featured a comprehensive three-stage tournament structure. Beginning with open registration from March 15 to April 6, the competition progressed through domestic online qualifiers (April 7-May 11) across all four countries, with Indonesia conducting an additional offline national competition (April 19-May 25) to select its national finalists. The top two campus teams from each country then advanced to compete in the cross-national grand finals in Jakarta.

Crowds gather to see the teams battle it out on the Galaxy S25 Ultra.

The Galaxy S25 Ultra takes the centerstage as the tournament phone for the MLBB Campus Series. The cutting-edge device provides optimal and professional-level gaming experience for the participants.

The competition highlighted the incredible depth of young esports talent across Southeast Asia, with teams displaying advanced tactical understanding, mechanical skill, and coordinated gameplay typically seen at professional levels. The tournament was enhanced by Samsung’s provision of innovative Galaxy mobile devices, including the Samsung Galaxy S25 Ultra, ensuring all competitors had access to optimal gaming performance, display quality, and responsiveness crucial for the professional-level Mobile Legends: Bang Bang competition.

A key highlight of the tournament was the active presence of representatives from professional esports teams, including Dewa United, Onic, EVOS, and Team Liquid, reinforcing the event’s primary objective of providing a structured platform for aspiring student gamers to compete at high levels while gaining invaluable competitive experience. Events like GGA x MCS 2025 are intended to help lower traditional barriers to entry for aspiring esports athletes, creating direct pathways from campus competition to professional careers.

Looking to the Future of GGA x MCS

The success of the inaugural Galaxy Gaming Academy x MLBB Campus Series 2025 establishes a new standard for collegiate esports in Southeast Asia. The tournament has demonstrated that with proper structure, technology support, and community engagement, campus-level esports can achieve professional-quality standards while maintaining the vibrant, passionate spirit of collegiate competition.

The comprehensive engagement journey—from pre-event awareness building through post-tournament talent scouting—has created a blueprint for sustainable esports ecosystem development that other regions can emulate.

For more details on Galaxy Gaming Academy, please visit Samsung’s Game Portal.

Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.

The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion, powered by advanced AI technologies and serious hardware upgrades that set new standards for what a phone can do for you.

Your second brain that lets you work smarter

Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra easily steps in as your multimodal AI agent, thanks to the revolutionary Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI^[1] experiences that make every task easier, together with smoother performance, faster app launches, and enhanced energy efficiency^[2].

This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? The new AI Select function recognizes vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps, with this highly efficient personal secretary who never misses a beat.

Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for

Finding that perfect sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – “Find me that sunset photo I took with my friends at Mount Batur” – and watch as your Galaxy S25 Ultra instantly understands and retrieves what you need. This natural language search capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.

Your personal information hub that knows you better

Imagine waking up to Now Brief^[3], your personalized morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar^[4] keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.

Get personalized briefs throughout your day with Now Brief

Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini^[5] and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search^[6] lets you search with Google for a song that you hear in the moment without switching apps.

You can also rest assured your personalized data is securely guarded by Knox Vault. The Galaxy S25 Ultra’s Personal Data Engine^[7] powers customized AI features by safely analyzing your data on-device to deliver highly tailored experiences based on your preferences and usage patterns.

Your trusted supercharged companion

Unleash your ultimate gaming potential with the Galaxy S25 Ultra

All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon^® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance^[8], and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most powerful processor you can get on Galaxy S series devices yet.

Enjoy binge-watching marathons with the Galaxy S25 Ultra’s enhanced battery usage time of up to 31 hours of viewing time^[9]. For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon^® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber.

Your professional photographer upgraded

A more stunning videography experience on the Galaxy S25 Ultra

The Galaxy S25 Ultra’s ProVisual Engine reimagines what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture that perfect selfie, AI improvements are ready to enhance every shot.

Shoot videos with improved 10-bit HDR for four times richer color and contrast^[10] while after-dark scenes are brought to life without the grain with advanced noise removal^[11]. Built-in ProScaler technology^[12] also boosts display image scaling quality by up to 40%^[13], making every photo and video more vibrant and true-to-life than ever before. It is like having a professional photography studio at your fingertips.

More dependable than before

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass

From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2, which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance^[14]. This means you can count on your digital companion throughout your busy day, from morning to night.

The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates^[15] that enables it to perform reliably over a longer lifespan.

Get your personal AI companion

Samsung’s cutting-edge Galaxy AI technology is now more accessible with exclusive installment offers from select banking partners. Purchase the Galaxy S25 Series and take advantage of flexible payment options designed to fit any budget. UnionBank cardholders enjoy up to 10% off with convenient 24-month installments, while PNB customers receive an exclusive 5% discount plus their first month installment absolutely free across 24 months. EastWest Bank cardholders can also save with up to 10% off on qualifying purchases. Don’t miss this limited-time opportunity—promotional offers are available from April 29 to June 30, 2025 at participating Samsung authorized stores nationwide.

Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.

To know more about the Galaxy S25 Ultra, visit https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/.

*Terms and conditions apply. DTI Fair Trade Permit No. FTEB-223095 Series of 2025

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection

[4] Availability of functions supported within the apps may vary by country / region. Some functional widgets may require a network connection and/or Samsung Account login.

[5] Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to, Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[8] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[9] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and many other factors.

[10] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Compared to previous models.

[12] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[13] Compared to Galaxy S24 Series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[14] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[15] Galaxy S25 Series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live¹ what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com/ph.

[MANILA, 26 March 2025] Samsung Electronics continues to redefine gaming innovation with the Galaxy Gaming Academy Campus Series in an exciting new partnership with MOONTON Games. Kicking off the partnership is the Mobile Legends: Bang Bang (MLBB) Campus Series, which will be launched for the first time across Southeast Asia, including Indonesia, Malaysia, Singapore, and the Philippines.

With MLBB being one of the most popular games in the region, the first-of-its-kind collaboration with MOONTON Games provides student mobile gamers with a large-scale competitive platform to hone their skills at a regional level while leveraging the Galaxy S25 Ultra, a mobile gaming powerhouse, to elevate their performance.

Bringing Student Esports to the Next Level

More than just a competition, the Galaxy Gaming Academy Campus Series is a gateway for student gamers aged 18 and above to pursue their esports aspirations. The tournament will span multiple national championships, culminating in an electrifying regional playoffs, followed by the grand finals in Indonesia, where the best student teams will battle for the regional championship.

Through this initiative, Samsung aims to bridge the gap between student and professional esports, ensuring that young talents have a clear and competitive path to turning their gaming dreams into reality.

Powering the Future of Mobile Esports with Samsung Galaxy S25 Ultra

The Galaxy S25 Ultra is at the heart of this initiative, providing participants with the ultimate gaming experience. Designed for peak performance, the Galaxy S25 Ultra features:

• Advanced Snapdragon® 8 Elite Mobile Platform for Galaxy for seamless gameplay
• 120Hz Dynamic AMOLED 2X display for ultra-smooth graphics
• Vulkan Engine for smoother and more realistic gaming
• Long-lasting battery life, and a larger vapor chamber and tailored thermal interface material (TIM) for efficient heat dissipation to sustain long gaming sessions[1]

“We believe in providing the next generation of gamers with the best technology and opportunities to help them reach their full potential. Through Samsung’s Galaxy Gaming Academy Campus Series, we are not only equipping students with mobile devices that provide the best gaming experience, we are also creating a forum for them to develop their skills, gain experience, and expand their community. For some, Galaxy Gaming Academy may even help them build toward a professional esports career. With MLBB’s popularity and wide appeal in this region, our partnership with Moonton will enable us to reach to more young, talented gamers across Southeast Asia,” said Carl Nordenberg, VP, Regional Head of Mobile Experience, Samsung Electronics Southeast Asia and Oceania.”

Ray Ng, Head of Ecosystem, MOONTON Games, said, “This partnership with Samsung marks a new milestone in expanding the reach of student-focused esports. We thank Samsung for this collaboration that underscores a shared vision of strengthening grassroots esports opportunities and creating a sustainable pathway for young players to grow within the MLBB ecosystem. With MCS set to expand further in the coming years, students can look forward to more tournaments, activities, and experiences, allowing them to dive deeper into the dynamic world of esports. Stay tuned as MCS continues to redefine campus-level esports and inspire the next generation of MLBB champions.”

Samsung Game Portal: Your Gateway to Competitive Gaming

All interested participants will need to register for the Galaxy Gaming Academy Campus Series using Samsung’s Game Portal at https://www.samsung.com/ph/game-portal/. This one-stop platform will serve as the central hub for Samsung’s gaming ecosystem, registrations, and tournament information, ensuring that players and viewers across Southeast Asia have convenient access to everything they need to compete and enjoy the games.

A Landmark Tournament for Southeast Asian Mobile Gamers

With local tournaments set to ignite across the region, the best campus teams will battle for a chance to compete in the grand finals in Indonesia to find out who is the best MLBB student team in Southeast Asia.

Stay tuned as the Galaxy Gaming Academy Campus Series unfolds — where the next generation of MLBB stars will be discovered.

Tournament Dates

Prize Pool

Total: USD 40,000

• 1st place: USD 18,000
• 2nd place: USD 8,000
• 3rd place: USD 5,000
• 4th place: USD 3,000
• 5th – 8th place: USD 1,500

For more details on Galaxy Gaming Academy, please visit Samsung’s Game Portal. You may also follow the official social channels of Samsung Electronics and MOONTON Games for more details.

[1] Compared to Galaxy S24 Ultra. AP performance improvements shown compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

About Mobile Legends: Bang Bang

Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence. 

About MOONTON Games

Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication, and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

Dreaming of a new flagship phone that’s your true AI companion? Samsung makes it easier to own the Galaxy S25 series with exclusive 0% installment offers for up to 24 months when you purchase at any Samsung Experience Store or authorized retailer using partner credit cards until March 31.

Enjoy even more savings with amazing discounts this month! Get up to 10% off, as much as Php 6,000 off, or even your last installment month free—making your upgrade to the smartest Galaxy yet even more rewarding!

Samsung Galaxy S25 series with lighter payments

You can enjoy big savings and flexible payment plans on the Samsung Galaxy S25 Series with your credit card! UnionBank, Metrobank, PNB, and BPI offer 5% off while EastWest gives 6% on discounts. Metrobank users can enjoy up to P5,000 cash back or GCash credits, while PNB users can have a free first month installment and HSBC offers 7% off for authorized dealers. These offers can be availed at authorized Samsung stores nationwide for 0% installment for 24 months.

When you buy via the Samsung Online Store, you can get a 5% off using your HSBC or BPI credit card on a 0% installment for up to 36 months. Same discount applies for UnionBank and Metrobank (with additional P5,000 cash back or GCash credits for Metrobank), for a 24 month plan. Meanwhile you can also buy the Galaxy S25 series with your BDO credit card via Samsung Online Store on a 0% installment plan–up to 36 months.

For those who prefer e-wallet transactions, GCash also makes purchasing the Galaxy S25 Series easier with a 10% discount and a FREE last installment for a 12-month plan via GGives. Buyers can also take advantage of the Maya Personal Loan option, allowing them to save up to P6,000 on their purchase through discounts and cashbacks for 24 months.

Meanwhile, other flexible payment options are also available. With Samsung Finance+, customers can enjoy up to P6,000 in savings, and Home Credit provides up to two months FREE, when you choose a 24-month plan.

For the full list of flexible payment offers, visit https://www.samsung.com/ph/offer/offline/2025/galaxy-s25-flexi-payments/.

A True AI Companion

The Galaxy S25 series is the true AI companion that is optimized to give you a more elevated lifestyle, allowing you to stay present by doing the work for you.

Boost productivity with AI-powered tools such as the Now Brief, for instant updates with a single click from your lock screen, Gemini Live, for seamless interaction across your apps, AI Select, for quick actions like calendar updates and GIF creation, and Circle to Search with Google which now comes with the new Music Search.

For photography, travel and concert enthusiasts, the Audio Eraser lets you mute or lower background noise in videos, while the enhanced Portrait Studio and Filters makes personalized post-editing of photos a breeze. The Galaxy S25 Ultra is also now equipped with a new 50MP ultrawide camera sensor upgraded from the previous 12MP, so you can take clearer pictures wherever you are. All three models feature the Snapdragon® 8 Elite for Galaxy for top-tier performance while the Galaxy S25 Ultra has the Corning® Gorilla® Armor 2 for superior durability.

To stay up to date on Samsung’s latest innovations, visit them at facebook.com/SamsungPH or samsung.com/ph/smartphones/galaxy-s25-ultra/buy.

ENHYPEN lights up the stage at WORLD TOUR ‘WALK THE LINE’ IN BULACAN. Photo courtesy of BELIFT LAB

Bulacan turned into a paradise for ENGENEs as ENHYPEN lit up the Philippine Sports Stadium for their ENHYPEN WORLD TOUR ‘WALK THE LINE’ IN BULACAN. But the excitement didn’t stop at the stage—Samsung took the fan experience to the next level with the ultimate concert phone, the Galaxy S25 Ultra.

An Exclusive Treat for ENGENEs

From the moment fans entered the venue, the energy was already palpable. ENGENEs made a beeline for the Galaxy AI booth, eager to claim their customized phone lanyards and photocard holders, making sure they carried a piece of the concert with them. The booth buzzed with excitement as fans immersed themselves in interactive activities while gearing up for an unforgettable night with their favorite idols.

Samsung made sure that being an ENGENE came with perks! Fans who registered at the Galaxy AI booth will receive exclusive access codes to avail of the highly coveted Galaxy S25 Ultra with the Galaxy x ENHYPEN Bundle. This limited-edition package, featuring must-have ENHYPEN merch, made for the perfect post-concert keepsake.

Let Me In—Every Seat Had the Perfect View with Galaxy S25 Ultra

No matter where they were seated, fans had a front-row experience thanks to the incredible zoom and Nightography capabilities of the Galaxy S25 Ultra. Whether capturing breathtaking close-ups of their bias or taking stunning low-light fancams of the entire stage, ENGENEs witnessed how the Galaxy S25 Ultra makes every moment crystal clear, thanks to the incredibly high-resolution sensor, including a 50MP ultrawide camera that has been upgraded from the previous 12MP.

Filo ENGENEs during the ENHYPEN WORLD TOUR ‘WALK THE LINE’ IN BULACAN. Photo courtesy of BELIFT LAB

Social media was flooded with share-worthy fancams, bringing concert magic to life in stunning detail, with the 10-bit HDR recording that gave fans more depth of color and more lifelike details in their videos. Audio Eraser also made sure that their idols’ voices stood out in the midst of screams and cheers from their fellow ENGENEs.

ENHYPEN Captures the Crowd with the Galaxy S25 Ultra

Even the ENHYPEN members couldn’t resist the power of the Galaxy S25 Ultra! During their performance, the group captured their fans dancing and singing along using the device’s pro-grade camera, turning the spotlight back on the incredible ENGENEs. With seamless AI-enhanced video and ultra-clear zoom, the members effortlessly documented the fun and unforgettable connection between artist and audience.

ENGENEs sing-along with ENHYPEN. Photo courtesy of BELIFT LAB

Fans who were able to capture this moment and share on social media got the chance to win one of the 15 signed ENHYPEN ROMANCE : UNTOLD -daydream- album.

Relive the Magic with the Galaxy S25 Ultra

For ENGENEs, this night was more than just a concert—it was a once-in-a-lifetime experience, made even more special with Samsung’s cutting-edge technology. From personalized fan moments to high-quality concert captures, the Galaxy S25 Ultra proved to be the ultimate companion for music lovers who want to keep reliving the magic long after the final encore.

Missed out on the exclusive bundle? There’s still time! If you are one of the ENGENEs that will get their exclusive code at the Galaxy AI booth, you may still use it to buy your Galaxy S25 series phone with the ENHYPEN bundle.

Be it for concerts or for daily activities, the Galaxy S25 Ultra is your true AI companion! Be sure to get your own Galaxy S25 series phone so you can have the incredible concert experience just like ENGENEs did for the WALK THE LINE WORLD TOUR in BULACAN.

Visit any Samsung Experience Store or authorized retailer to purchase the Galaxy S25 Ultra and score up to PHP 8,000 in savings when you trade in your old device until March 31, 2025. Learn more at https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210417, 211068 Series of 2025.

A recent consumer and market insights study by Samsung Electronics, which surveyed over 2600 consumers in Southeast Asia, found that Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for technology that drives convenience and efficiency in daily life.

Filipinos on AI usage

Filipino consumers generally have a positive outlook on AI, appreciating its potential to boost efficiency and drive innovation. Filipinos use AI mainly for writing, language translation, and problem-solving, underscoring a focus on effective communication and productivity booster for school and office work.

The study found that 44% of PH users utilize AI for writing versus 32% for the rest of SEA, while 42% of PH consumers also use it for language translation and 39% for problem solving, which are also higher than the other SEA countries. Filipinos also use AI for creative tasks like music composition, graphic design, photography/videography, and cooking inspiration.

Creativity and experience is a common AI activity theme among Filipinos with 48% using it for photo editing and 42% for both entertainment and new idea generation. The focus on quickly finding information is also important to Filipinos with 41% using AI for this purpose.

Specific to AI features on their mobile phones, users in the Philippines are likewise drawn to those that enhance productivity and creativity, including improved search, AI-assisted photo editing (such as removal of unwanted elements) and summarizing articles. These preferences highlight a demand for tools that simplify tasks and enrich the overall mobile experience.

The Galaxy S25 series continues to cater to Filipinos’ growing interest in AI with its suite of Galaxy AI features designed for both productivity and creativity. It also features multimodal AI agents that interpret text, speech, images, and videos for intuitive interactions.

For smarter and more efficient workflows, the improved Circle to Search enables quick searches, including music identification and translation, while seamless action across apps enhances multitasking. AI Select suggests relevant functions to streamline tasks, Browsing Assist and Notes Assist simplify research and organization, and Now Brief delivers concise summaries to keep users informed instantly.

Meanwhile, for creative pursuits, Portrait Studio and Drawing Assist empower users to produce stunning visuals with ease.

Highlighting the growing relevance and familiarity of AI for Filipinos, 2 in 3 Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for tech that enhances convenience and efficiency in daily life.

“Early this year, we unveiled in CES our focus of making AI an ‘Everyday, Everywhere’ experience, enabling people to experience a more personal and empowering world through our connected home appliances. And very recently, we also launched the Galaxy S25 series, which sets a new standard as a true AI companion with our most natural and context-aware mobile experience yet. All these reinforces Samsung’s leadership in the AI field and our commitment to making the benefits of AI more accessible to Filipinos,” shared Jun Guevara, Head of Mobile Experience, Samsung Electronics Philippines.

Supporting the Galaxy S25 series’ robust AI features is the Snapdragon® 8 Elite chipset for notable advancements in AI processing, graphics rendering, and gaming performance making these phones your true AI companion.

Interested users can purchase the Galaxy S25 series now and save up to Php 8,000 when they trade in their old device until March 31, 2025. To learn more and purchase the Galaxy S25 series, one can go visit any Samsung Experience Store and authorized stores, or go to https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210417, 211068 Series of 2025.