Valentine’s Day is defined by the small, intentional details that turn a simple date into a lifelong memory. This year, Samsung invites you to discover how  the Galaxy devices act as the ultimate lifestyle partners. By letting Galaxy AI take the lead on planning and perfecting the details, the powerful Galaxy Z Series alongside the Galaxy S25 Series and Galaxy S25 FE ensure that the only thing a couple needs to focus on is their connection. 

Planning the Perfect Date with Galaxy AI

The perfect celebration starts with a surprise, and Galaxy AI handles the logistics so you can focus on each other. A simple Circle to Search with Google gesture instantly identifies boutique florists or hidden-gem bistros, while Gemini Live acts as a digital concierge to curate a bespoke itinerary tailored to your partner’s favorites. By streamlining every detail, Galaxy AI ensures the only thing left to do is chill and savor the moment.

Unfolded and Uninterrupted

For those who value style and presence, the Galaxy Z Series offers a unique way to stay connected while remaining fully in the moment. The Galaxy Z Flip7, with its upgraded 4.1-inch Flex Window, lets you manage reservations or glance at messages without the distraction of unfolding. Complementing this, the Galaxy Z Fold7 provides an expansive canvas for handling logistics or viewing shared memories in immersive detail—the ultimate lifestyle companion for those who want to see and do more together.

Samsung has also integrated advanced AI tools to ensure every “we” moment looks professional-grade. The Galaxy S25 Ultra’s 200MP camera and AI ProVisual Engine master Nightography, capturing breathtaking detail even in soft, candlelit settings. Should an unwanted element clutter a shot, Generative Edit allows for the seamless removal of distractions with a tap, while Audio Eraser ensures videos focus purely on your conversation by filtering out ambient noise.

Galaxy AI Connects Love Beyond Borders

Whether navigating a long-distance surprise or traveling on a romantic getaway trip, the dual-screen Interpreter mode on the Galaxy Z Fold7 and real-time Live Translate ensure the language of love remains universal. These features facilitate natural, flowing conversations in real-time, allowing every heartfelt sentiment to be understood exactly as intended, regardless of the distance or language spoken.

To make these premium lifestyle experiences more accessible, Samsung is introducing the “Perfect Pair” Valentine’s offers, valid through February 28, 2026, which allow users to give the latest innovation through flexible payment terms of up to 36 months. During this period, the Galaxy S25 Ultra is available for as low as Php 2,455.28 per month, while the Galaxy S25+ and Galaxy S25 start at Php 1,966.39 and Php 1,502.50 per month, respectively. 

For those seeking the chic versatility of the foldables, the Galaxy Z Fold7 is offered at Php 2,988.61 per month, with the Galaxy Z Flip7 available at Php 1,858.06 and the Galaxy Z Flip7 FE at Php 1,535.83 per month. 

Rounding out the collection, the Galaxy S25 FE provides a sophisticated entry into the ecosystem for as low as Php 871.94 per month. With these promos, you can orchestrate the perfect itinerary to capture every glance in high definition, Galaxy turns the vision of a perfect Valentine’s into a seamless reality.

For more information on how to make this Valentine’s the most memorable one yet with the latest Galaxy S and Z Series, visit any authorized Samsung Store nationwide or the official Samsung Philippines website. 

DTI Permit Nos. FTEB-246048, 245565

It is time to make 2026 yours and step into the New You. Leave behind the endless scrolls, information overload, and distractions that weighed you down, Galaxy devices powered by Galaxy AI help you reclaim focus, creativity, and time. AI curates the content that matters most, boosts your productivity, and frees up space for what truly counts—your goals, passions, wellness, and loved ones.

Discover how Galaxy devices powered by Galaxy AI personalize your 2026, helping you step purposefully into the new you and be mindful in 2026.

Unfold Your Potential. Flip Into the New You with Galaxy Z Series

Own 2026 with style, creativity, and confidence. With Galaxy AI at its core, every fold and flip helps you start to live your most empowered year yet.

The Galaxy Z Fold7, Samsung’s lightest and thinnest Galaxy Fold yet, features a large main display that makes multitasking effortless, letting you run apps side by side like a portable workstation. The Galaxy Z Flip7, with its long-lasting 4,300mAh battery, keeps you moving all day, thoughtfully supported by personalized information from the Now Brief app, which shares essential updates such as weather and health, and the innovative Now Bar, which keeps you informed about the apps and tools you use most. Together, they let you take on every challenge with confidence, style, and flexibility.

Powered by Galaxy AI, both devices feature multimodal AI that understands what you see, say, and do. Seamlessly type or speak contextual questions to get instant answers, or use screen or camera sharing on Gemini Live to show what is in front of you and get insights in real time—a faster, smarter way to learn, create, and explore more opportunities this year.

Compact yet powerful, the Galaxy Z Flip7 FE features a 6.7-inch immersive display for streaming, creating, and connecting. With Galaxy AI guiding every interaction, it helps you flip into your most productive, creative, and confident self in 2026, turning every moment into a chance to grow, achieve, and shine.

Elevate Every Day with the Galaxy S Series

Turn every moment into an opportunity to create, connect, and shine. With Galaxy AI at its core, the Galaxy S Series elevates how you create, communicate, and get things done, helping you start the year smarter, faster, and more inspired in your “New Year, New Me” journey.

Make every bit of 2026 glow with the Galaxy S25 Ultra. Featuring a 200 MP camera powered by Galaxy AI’s ProVisual Engine, it captures every detail, vibrant color, and rich texture, giving you a sharp and vivid glimpse of the new you. Along the way, discover more with Circle to Search with Google: just draw a circle around any object or text and get instant results in a floating view. 

More than just a powerful processor and optimized battery, the Galaxy S25 and S25 Plus help you capture vibrant photos and videos with enhanced Nightography, leveraging an advanced Spatio-Temporal Filter that analyzes pixel data across multiple frames. It separates the subject from the background, perfect for your new adventures and experiences.

There is no obstacle to improving your creativity with the Galaxy S25 FE. Featuring a refined Galaxy AI model and advanced prompt processing like Generative Edit, it allows you to remove unwanted objects and related elements, adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos. Just like you, it is ready to explore, conquer, and grow this year, turning every memory into a standout.

Blast Off into 2026: Elevate Your Galaxy Experience

2026 is your year to claim, create, and elevate. With Samsung Galaxy AI powering the Z and S Series, every device is your partner in making smarter choices because with Galaxy, the new you begins now.

Celebrate the new year with up to P10,000 in savings with the Galaxy Z Fold7 and Galaxy Flip7, and P4,000 off the Galaxy Flip7 FE until February 28, 2026.  Be in style and power with the Galaxy S25 series and enjoy up to P3,000 off until February 28, 2026 and with flexible payment options for up to 36 months, starting at P866/month for Galaxy S25 FE.

You can also get up to 30% off Galaxy Watch and Buds worth up to P12,000, perfect for staying connected, active, and fully immersed in your Galaxy-powered year and have additional discounts with trade-in until January 31, 2026.

DTI Permit Nos. FTEB -245565, 245575, 245573, and 243999

Samsung is unwrapping the holidays early in a spectacular style with the Samsung Festival, its first-ever TikTok Shop Super Brand Sale this November, giving everyone exciting Galaxy offers. For the whole month of November, fans can enjoy up to 50% off select Galaxy favorites — from the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE to the Galaxy S25, Galaxy S25 Ultra, Galaxy A17 LTE | 5G, Galaxy A07 LTE, and top-tier Galaxy wearables like the Galaxy Watch8 Series, Galaxy Buds3 FE, and Galaxy Buds Core, making it the perfect moment to complete your Galaxy ecosystem before the year ends.

Unfold the Ultimate Holiday experience the Galaxy way

The holidays are all about connection, celebrating life’s moments, staying productive, and sharing joy. Whether you are wrapping up work for the year, streaming your favorite shows or snapping photos, Samsung’s latest Galaxy smartphones are built to keep up with every moment, stylish, powerful and intelligent in every way

The Galaxy Z Fold7 is your ultimate productivity powerhouse, featuring a dazzling 7.6-inch Dynamic AMOLED 2X display, S Pen support, and a durable, water-resistant design for work or play. The Galaxy Z Flip7 folds into a stylish, pocket-sized device with a 6.7-inch Dynamic AMOLED 2X main display and a 4.1-inch cover screen for quick access to notifications and apps. For those seeking a foldable flair without compromise, the Galaxy Z Flip7 FE delivers style, accessibility, and all the fun of the season.

If you are chasing picture-perfect moments? The Galaxy S25 Ultra reigns supreme with Galaxy AI-powered 50MP ultrawide camera, upgraded from the previous 12MP. All four devices feature One UI 8 and intelligent Galaxy AI tools like Gemini Live, Now Brief, and Circle to Search with Google, making it easier to create and stay inspired this time of year.

For those who love a balanced performance and versatility, the Galaxy A Series makes life awesome. The Galaxy A07 offers smooth performance and all-day battery life, perfect for students and first-jobbers on the go. The Galaxy A17 LTE | 5G steps it up with a 6.7-inch Super AMOLED display, a 50MP triple camera with OIS, and a 5,000mAh battery with 25W Fast Charging to keep you powered through the holiday. Meanwhile, the Galaxy A56 5G, Galaxy A36, and Galaxy A26 deliver 120Hz refresh rates, lightning-fast 5G and Awesome Intelligence like Circle to Search with Google, Object Eraser, and Custom Filters, making your every snapshot shine bright this season of cheers. 

This holiday, celebrate with Galaxy deals! Get up to 24% off the Galaxy Z Flip7 FE, 15% off the Galaxy Z Flip7, and up to 12% off the Galaxy Z Fold7. Snap joyous moments with the Galaxy S25+ at 25% off, the Galaxy S25 and S25 FE at 22% off, and the Galaxy S25 Ultra at 20% off. The Galaxy A Series makes the festal Awesome with up to 25% off on the Galaxy A26, Galaxy A36 5G, and Galaxy A56 5G, and up to 5% off on the Galaxy A07 and Galaxy A17 LTE | 5G.

From Heartbeats to Holiday Hits – Galaxy Watch and Buds got you!

Keep your festive season on track with the Galaxy Watch8 Series. From advanced health and fitness tracking to customizable watch faces, it also has long-lasting battery life and seamless notifications. And with Galaxy Buds3 FE and Galaxy Buds Core, you can enjoy immersive sound, crystal-clear calls. 

Treat yourself or your loved ones with Galaxy wearable deals of up to 50% off the Galaxy Buds3 Pro, 40% off the Galaxy Watch Ultra LTE, and 30% off the Galaxy Watch8 44mm and Classic 46mm, perfect for gifting or upgrading your own Samsung ecosystem. Make this jolly celebration effortless, stylish, and full of holiday cheer with Galaxy.

Your Festive Playground for Fun and Creativity – Galaxy Tab Series

Whether you are playing holiday games, creating digital gifts, or capturing family memories, the Tab S10 FE and S10 FE+ let you sketch, edit, and plan festive projects seamlessly with Multi Active Windows. Clip Studio Paint and LumaFusion bring professional tools to your fingertips, while the S Pen ensures precise, natural drawing. Powered by the Exynos 1580 processor, editing is smooth and lag-free, and Quick Share makes sending holiday creations to loved ones effortless.

For parents, cool aunts and uncles, and those looking to delight the little ones, the Galaxy Tab A9 Series offers a child-friendly experience full of fun and educational activities. With Samsung Kids, you can create a secure child profile and let kids explore, learn, and play safely, turning holiday downtime into moments of creativity, joy, and discovery.

Unbeatable deals on Galaxy Tabs! Enjoy up to 40% off on the Galaxy Tab A9 series, and up to 11% off on the Galaxy Tab S10 FE series, the great choices for creativity, entertainment, and learning this holiday season.

Don’t miss out the chance to unwrap the Galaxy experience, explore Samsung’s Galaxy lineup and holiday offers at Samsung Philippines’ Flagship TikTok Shop to make your season of giving truly unforgettable.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-240170 Series of 2025

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 40% improved brightness[1] in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimized for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser[2] and Drawing Assist[3] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customized by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler[4], which delivers a 40% improvement[5] in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences. Users get personalized, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar[6] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s[7] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalized mobile experiences never sacrifice privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalized AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Compared to Galaxy S25.

[2] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[3] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[5] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[7] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live¹ what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com/ph.

A recent consumer and market insights study by Samsung Electronics, which surveyed over 2600 consumers in Southeast Asia, found that Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for technology that drives convenience and efficiency in daily life.

Filipinos on AI usage

Filipino consumers generally have a positive outlook on AI, appreciating its potential to boost efficiency and drive innovation. Filipinos use AI mainly for writing, language translation, and problem-solving, underscoring a focus on effective communication and productivity booster for school and office work.

The study found that 44% of PH users utilize AI for writing versus 32% for the rest of SEA, while 42% of PH consumers also use it for language translation and 39% for problem solving, which are also higher than the other SEA countries. Filipinos also use AI for creative tasks like music composition, graphic design, photography/videography, and cooking inspiration.

Creativity and experience is a common AI activity theme among Filipinos with 48% using it for photo editing and 42% for both entertainment and new idea generation. The focus on quickly finding information is also important to Filipinos with 41% using AI for this purpose.

Specific to AI features on their mobile phones, users in the Philippines are likewise drawn to those that enhance productivity and creativity, including improved search, AI-assisted photo editing (such as removal of unwanted elements) and summarizing articles. These preferences highlight a demand for tools that simplify tasks and enrich the overall mobile experience.

The Galaxy S25 series continues to cater to Filipinos’ growing interest in AI with its suite of Galaxy AI features designed for both productivity and creativity. It also features multimodal AI agents that interpret text, speech, images, and videos for intuitive interactions.

For smarter and more efficient workflows, the improved Circle to Search enables quick searches, including music identification and translation, while seamless action across apps enhances multitasking. AI Select suggests relevant functions to streamline tasks, Browsing Assist and Notes Assist simplify research and organization, and Now Brief delivers concise summaries to keep users informed instantly.

Meanwhile, for creative pursuits, Portrait Studio and Drawing Assist empower users to produce stunning visuals with ease.

Highlighting the growing relevance and familiarity of AI for Filipinos, 2 in 3 Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for tech that enhances convenience and efficiency in daily life.

“Early this year, we unveiled in CES our focus of making AI an ‘Everyday, Everywhere’ experience, enabling people to experience a more personal and empowering world through our connected home appliances. And very recently, we also launched the Galaxy S25 series, which sets a new standard as a true AI companion with our most natural and context-aware mobile experience yet. All these reinforces Samsung’s leadership in the AI field and our commitment to making the benefits of AI more accessible to Filipinos,” shared Jun Guevara, Head of Mobile Experience, Samsung Electronics Philippines.

Supporting the Galaxy S25 series’ robust AI features is the Snapdragon® 8 Elite chipset for notable advancements in AI processing, graphics rendering, and gaming performance making these phones your true AI companion.

Interested users can purchase the Galaxy S25 series now and save up to Php 8,000 when they trade in their old device until March 31, 2025. To learn more and purchase the Galaxy S25 series, one can go visit any Samsung Experience Store and authorized stores, or go to https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210417, 211068 Series of 2025.

#TeamGalaxy Erwan, Nico, Catriona, and AC find their true AI companion with the Galaxy S25 series.

MANILA, Philippines – Samsung recently unpacked the future at the recent Galaxy AI Future Lab held in Bonifacio Global City, Taguig. The event highlighted the groundbreaking AI features of the Galaxy S25 series – Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 – with helpful personal insights from the members of #TeamGalaxy.

#TeamGalaxy were definitely excited about Samsung’s latest flagship phones, which offer unprecedented performance and a perfect camera experience.

#TeamGalaxy Ninong Ry, Ry, and Denisse share their favorite features on the Galaxy S25 series.

Content creation like never before

Miss Universe 2018 Catriona Gray loves how the Now Brief syncs with her Samsung Health and other apps which lets her have a well-rounded day.

Miss Universe 2018 Catriona Gray praises the upgrades of the Galaxy S25 series, especially with content creation. She says, “For me, the Galaxy S25 Series has powered up by combining improved specs in their software with incredible cameras. As a content creator and creative, having a device that’s able to capture every moment – may it be a super zoomed in crisp night shot at a concert, a high-res selfie or a macro product shot – and with the new Pro Visual Engine & Virtual aperture is incredible”.

Dancer and actress, AC Bonifacio loves using her phone for concerts, making the Galaxy S25 Ultra the perfect phone for her.

Moreover, the new Audio Eraser feature resolves the biggest struggle of many content creators and even concert-goers. This unique AI feature identifies various sounds such as crowd, traffic, and natural noises and allows you to lower the volume or eliminate the unwanted ones. Dancer and actress AC Bonifacio agreed, “That is always my main problem when I go to concerts. I always want to record but I want to sing my heart out, and I wanna enjoy it with my friends, and Samsung got us that way to be able to do both and still be able to post stories.”

Content creator, Ry Velasco gushes over the LOG video setting as it helps her shoot content creatively.

Talking about concerts, this series also boasts enhanced Nightography, which is also perfect for capturing moments even in the dark. Content creator Ry Velasco expressed in excitement, “Usually madilim sa mga concerts and minsan kailangan mo pa i-adjust yung exposure and magkakaroon ng texture [noise]. Then sa concerts, bawal yung big cameras, so feeling ko yun [Galaxy S25 series] yung pinaka-perfect phone for that.” (Usually, it’s dark in concerts and sometimes you still have to adjust the exposure which creates noise. Then in concerts big cameras are prohibited, so I feel like the Galaxy S25 series is the most perfect phone for that.)

Internet personality Denisse Sy finds the 50MP wide-angle camera upgrade as a pleasant surprise as a content creator.

The increased zoom range and the new 50MP ultra-wide camera are a huge help for people who are always on-the-go like internet personality and influencer Denisse Sy who shared, “The upgrade that struck me the most is the jump from a 12 megapixel to 50 megapixel. So as a user of the back camera, almost all of my content is always shot on that. So knowing that this is reliable, knowing that my 0.6 is always crisp, it’s vibrant, it’s clear, I know that I will always have the best footage. So I’m so excited for that one.”

Your true AI Companion for productivity

Agribusiness entrepreneur and Creative Content Strategist Nico Bolzico shares how Gemini Live helps him accomplish multiple tasks simultaneously

If you are a busy person and need a boost in productivity, Galaxy AI has your back! Agribusiness entrepreneur, co-founder of Bolzico Beef, Chingolo Restaurant, and Petchola pet food Nico Bolzico shared how the Galaxy S25 Series has helped him with his day-to-day activities via Gemini Live. “It allows you to move from app to app in a seamless way. If you are doing more than one thing, like the family, taking my kids to school, or if I have to go to Chingolo the restaurant, and I have to deal with some stuff in other projects, it’s very easy to have the Galaxy S25 Series because you can easily send commands,” he said.

James Beard Awardee and founder of The Fat Kid Inside Studios Erwan Heussaff finds the Now Brief helpful for planning for his activities.

The latest Now Brief feature assists you in getting your job done in the most efficient and productive way. Erwan Heussaff, James Beard Awardee and founder of The Fat Kid Inside Studios and co-founder Chingolo Restaurant with Nico Bolzico, shared, “Nowadays, the most time consuming aspect of my work is the planning and all the admin stuff. My least favorite thing to do, but probably the most important. So having the Now Brief which provides personalized daily briefings including weather updates, meeting reminders, and traffic conditions, stands out for its utility in daily planning. Just helps start my day”.

Food content creator Ninong Ry shares how the Now Brief can help his team maximize productivity such as helping them plan better for content shoots.

Meanwhile, Ninong Ry relates his insights on the Now Brief in terms of his content-making experience. He said, “Nand’yan din ‘yung sasabihin niya sa’yo kung uulan ba ngayon. Very essential ‘yun ah. Lalo na kung mayroon kaming outside shoot lalo ‘yung mga camping shoots namin. Para kung uulan, hindi nalang kami tutuloy. Mag-sustudio shoot nalang kami. So sobrang essential talaga niyon para sa amin”. (The feature says if it’s going to rain today. That’s very essential for our team particularly during outside or camping shoots since it informs us on the weather report for that day. So in case it rains, we proceed shooting at the studio).

Overall, the features of the Galaxy S25 Series are a big yes for the #TeamGalaxy, just like how it will be for all its users. From making better content with its videography and photography AI features to more saved time and more tasks accomplished with the Gemini Live and Now Brief, the Galaxy S25 Series is the true AI companion.

Buy the Galaxy S25 series now and save up to 8,000 when you trade in your old device. Go to samsung.com/ph or visit any Samsung Experience Store and authorized stores near you!

Learn more about the Galaxy S25 series and buy now by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210417, 211068 Series of 2025.

Events host Katz Salao, Samsung Electronics Philippines Corporation (SEPCO) Product Marketing Manager for Flagship Isabelle Kim, Head of Product Marketing for Mobile Experience Jun Guevara, #TeamGalaxy Catriona Gray, Mobile Experience Business Director Daniel Choi, Product Marketing Manager for Flagship MJ Marfori, Head of Corporate Marketing Yna Quimson, and Marketing Communications Manager for Flagship Lyza Samartino with their Galaxy S25 Ultra.

Taking a step into the future with Galaxy AI, Samsung recently held the Galaxy AI Future Lab, a week-long event held at the BGC Amphitheater that showcased the future of work, travel, and concerts enhanced with Galaxy AI. The event allowed guests to experience the Galaxy S25 series firsthand, including Miss Universe 2018 and #TeamGalaxy member, Catriona Gray.

The global advocate and powerhouse content creator took the stage at the culminating night of the event and shared her experience with the incredible Galaxy S25 series. Get the rundown on what Catriona loves about her new Galaxy device!

The Ultimate AI Assistant & Staying Organized Across Apps

For Catriona, her Galaxy S25 is the ultimate tool to help her stay on top of everything.

“Honestly, I don’t know how I managed before the Galaxy S25. The Galaxy AI is like having a personal assistant, an ultimate AI companion in my pocket. I’ve seen how it’s adapting to my schedule and routines, so I don’t have to think about the little things. It just makes life easier!” she exclaimed.

Event host, Katz Salao, Miss Universe 2018 and #TeamGalaxy member, Catriona Gray, and Samsung Electronics Philippines Corporation (SEPCO) Product Marketing Manager for Flagship, MJ Marfori talk about the Galaxy S25 series at the Galaxy AI Future Lab event in BGC.

This is made possible through one of the newest features of the Galaxy S25 series – the Now Brief, which automatically compiles your most important notifications, reminders, schedules, and to-do lists into one easily accessible place. Now Brief is an intelligent summary delivered to empower users with insights for living.

#TeamGalaxy Catriona Gray matching with her Galaxy S25 Ultra in Titanium Silverblue.

The Galaxy S25 series also offers the Seamless Actions Across Apps feature is pretty handy, which can help users perform complex tasks, using cross-apps (native & 3rd party app) and multi device actions. User can give multiple commands all at the same time and the Galaxy S25’s human-like agent understands natural conversations and will proceed multiple actions at once. This will help them accomplish tasks much faster and easier – without jumping from one app to another.

“If I’m traveling, it’s even more helpful. I can be on a shoot and get a quick notification about an event or meeting, and in just a few taps, I can save it to my calendar, add it to my notes or even send the details of the location to my team! Very seamless indeed!” she said.

Effortless Content Creation with a Perfect Camera Experience

As a content creator and creative, having a device that’s able to capture every moment – may it be a super zoomed in crisp night shot at a concert, a high-res selfie or a macro product shot – is essential for Catriona. And when it comes to content creation, the S25 series definitely delivers with an upgraded 50MP ultrawide camera, and a slew of new Galaxy AI features.

#TeamGalaxy Catriona Gray looking radiant with her Galaxy S25 Ultra.

“The 200MP camera is so sharp that it captures every little detail, even when I’m just snapping a photo of something random, like the view from my hotel window. And the Nightography feature? Total game-changer. I love going to evening events or shooting videos at night, and the phone just adapts. I get clear, crisp pictures without needing extra lighting or anything,” shared Catriona.

Galaxy S25 series also actively utilizes AI solutions to take portrait photography and Nightography videos to the next level. In particular, users will be able to take more sophisticated portraits, which are the most popular photos taken by users. The camera accurately identifies the subject it illuminates and analyzes the surrounding lighting environment in real time and even accurately expresses skin tones that are prone to distortion when there are multiple light sources.

The Definitive Concert Phone gets better with Audio Eraser

The Galaxy S25 series has long been a favorite for concert goers but it just got better with a new feature that would allow users to remove noise so they can enjoy their favorite performances in all its glory – the Audio Eraser. This new on-device feature uses AI to recognize common noises like crowds and wind and eliminates or tones down that sound in videos, removing unwanted noise in the background, “video bombers” or even super strong winds if the video was taken outdoors.

Concert-ready. #TeamGalaxy Catriona Gray singing her heart out while enjoying Ben&Ben’s performance during the culminating event of the Galaxy AI Future Lab in BGC.

“I can’t wait to use this feature for my travels, or any content creation process. This might be one of the major reasons I can convince my family, friends and fans to switch or upgrade to the Galaxy S25!” Catriona exclaimed.

The new standard of AI phone as a true AI companion

The Galaxy AI Future Lab allowed guests to discover the standard of an AI phone as a true AI companion, while enjoying dazzling performances from the country’s hottest musical acts, plus the chance to take home exclusive prizes. ENGENEs even got the chance to get the limited edition ENHYPEN pre-order bundle available exclusively at samsung.com and get ready for their upcoming ‘WALK THE LINE IN BULACAN’ concert.

Pre-order the Galaxy S25 series until February 13, 2025, and enjoy savings of up to P48,000. Get a FREE double-storage upgrade from 256GB to 512GB, valued at up to P9,000. Plus, secure a 30% discount on select Galaxy Watch or Buds, and enjoy 50% off a 1-year Samsung Care+ plan, worth up to P1,999. As an added bonus, Samsung is offering trade-in incentives of up to P12,000 for your older devices.

Learn more about the Galaxy S25 series and pre-order until February 13 by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210464, Series of 2025.

The future of mobile productivity is now even more intelligent. The Galaxy S25 series is bringing a new wave of mobile productivity and Galaxy users got front-row seats to learn about its game-changing features as Samsung and Google took center stage at the Galaxy AI Future Lab held at the BGC Amphitheater in an exclusive fireside chat.

Bringing together Ben Ting-Martin, Google APAC Lead for Android and Jun Guevara, Samsung PH Head of Product Marketing for Mobile Experience, and moderated by Gian Viterbo, Founder and managing Director of Gadget Pilipinas, the conversation deep-dived into how Galaxy AI and Gemini are redefining efficiency with daily tasks and how these make the Galaxy S25 series your true AI companion.

Context-aware Intelligence: A true AI-companion for every user

The Galaxy S25 series boosts productivity with AI that adapts intuitively to users’ needs. Unlike other AI assistants that act solely on a predefined command, Galaxy AI learns from patterns, locations, and behavior to anticipate tasks and offer smarter, proactive, and more natural responses. It does this by integrating human-like agents that understand context.

Gemini Live on the Galaxy S25 acts as a real-time assistant, understanding natural speech and visual inputs. It enables seamless multi-step tasks across apps with a single voice or text command. For example, saying, “Find a café nearby and message my wife the location,” completes both actions instantly.

When asked about how AI enhances efficiency for busy professionals, Guevara highlighted Now Brief, an AI-powered feature that streamlines daily planning by providing real-time insights on sleep, weather, schedules, and reminders to start the day productively. He said, “It helps busy professionals because it helps you with scheduling; you have less time planning and more time executing. The Now Brief is AI-based, and it actually gets better the more you use it. It recognizes your usage patterns, it recognizes your routines.”

Ting-Martin doubled down on this by highlighting the personalization achieved by Gemini and Galaxy AI working together, “This collaboration is going to make you more productive and more efficient in what you do. It’s not just about using a phone, it’s about having a phone that is actually smart and can actually work for you,” Ting-Martin reiterated.

Redefining smartphone productivity with improved functionality

With Galaxy AI made more seamless, natural, and context-aware, the features on the Galaxy S25 series act with more efficiency and more functionality than before which makes tasks easier for the users.

The Live Translate feature remains a popular feature for travelers. Ting-Martin shared, “It can actually translate things like sign boards and menus, messages, of course, in over 100 languages. This is going to remove a lot of those language barriers and travel anxieties you may have, letting you connect more easily and efficiently with whatever you’re doing, wherever you are.”

Google’s upgraded Circle to Search further enhances efficiency with faster, contextual screen searches for actions like calling or visiting websites, as it recognizes numbers, URLs, and emails–and you can also now search music with it. The Galaxy S25 series also has enhanced in-app search that understands the context of users’ prompts.

Guevara also talked about AI Select, a function that understands what happens on your screen and provides suggestions on what you can do with it. Jun explained, “Say you have a video playing. If you do AI Select, it can give you the option to turn that video into a GIF. If you have a photo, it can give you an option to edit or change that into one of the images that you want to make. If you have text on there, it can summarize it for you or it can help you edit that as well.”

Top notch security for a top-tier phone

With the rise of AI-driven personalization, security remains a top priority for both Google and Samsung. Ting-Martin mentioned, “We understand it’s top of mind for many users. Both Samsung and Google do use end-to-end encryption for communications, and we follow strict privacy policies. The other thing to point out is that users also have more granular control over their data privacy through the settings that are easy to access.”

Guevara also highlighted how Samsung’s approach ensures user privacy. He stated, “We do make sure that users have a choice of what they do want to share. Sensitive information is processed on-device, and we don’t keep it for long if the output has already been achieved, and we also want to reiterate that the information and the data that you do share, it’s not used for improving the large models.”

As Samsung and Google continue to push the boundaries of AI in mobile technology, the Galaxy S25 series represents a major step toward a future where smartphones become truly intelligent companions. With context-aware features, advanced productivity tools, and cutting-edge security, the Galaxy S25 is more than just a smartphone—it’s a smarter way to live and work.

Pre-order the Galaxy S25 series until February 13, 2025 to save up to P48,000. You will have a FREE double-storage upgrade from 256GB to 512GB, worth P9,000, get a 30% discount on select Galaxy Watch or Buds, and enjoy 50% off a 1-year Samsung Care+ plan, worth up to P1,999. Additionally, Samsung is offering discounts of up to P12,000 if you trade-in your older devices.

Learn more about the Galaxy S25 series and pre-order until February 13 by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210464, Series of 2025.

Take a look into the future of mobile AI with the Galaxy S25 series at the Galaxy AI Future Lab at the BGC Amphitheater from January 30 to February 7, 2025.

Experience the future of work, travel, and concerts enhanced with Galaxy AI at the experiential zones, learn ways to maximize your new Galaxy device with industry experts, jive into dazzling performances from the country’s hottest musical acts, plus get a chance to take home exclusive prizes!

Intuitive and effortless interactions that enhance your life

Embark on the Galaxy AI Future Lab journey by scanning the QR Code at any experiential zone and fill out the registration form to get a Galaxy AI passport. Don’t forget to have it stamped at every zone for exclusive giveaways.

Unleash the full potential of your smartphone experience with the advanced Galaxy AI features leveraged from One UI 7, built to seamlessly integrate into your daily life. With features like Now Brief and seamless action across apps, stay ahead of your day as your device intuitively anticipates your needs and streamlines tasks. 

Step into the future of personalized AI at the Galaxy AI experience zone by trying out game-changing tools such as Circle-to-Search with Google including the new Music Search, Generative Edit, and Audio Eraser that empower you to create, edit, and connect like never before. Discover more about these features when you go through the Galaxy AI Future Lab experience.

Press play on next-level workshops and epic performances

Learn new ways to boost your productivity with several workshop sessions from industry experts like Meta and Google executives or level up your content creation skills for travel or concerts with TikTok top creators. You can also hear from #TeamGalaxy members on how the Galaxy S25 series has become their true AI companion: AC Bonifacio and Patricia Prieto on January 30, Ry Velasco and Denisse Sy on January 31, Ninong Ry and Nico Bolzico on February 2, Erwan Heussaf on February 6 and Catriona Gray on February 7.

Your nights will also light up with performances from local musical artists. Sing-along to ‘Raining in Manila’ with Lola Amour on January 30 and groove to SunKissed Lola’s ‘Pasilyo’ and more on February 2. ‘Maybe the Night’ will be more epic with indie-folk pop band Ben&Ben performing on February 7, 2025.

The standard of AI phone as a true AI companion is here

Come to the Galaxy AI Future Lab and experience the standard of an AI phone as a true AI companion this January 30 to February 7, 2025 at the BGC Amphitheater and score amazing gifts. For ENGENGEs, get the chance to get the limited edition ENHYPEN pre-order bundle available exclusively at samsung.com and get ready for their upcoming ‘WALK THE LINE IN BULACAN’ concert.

The new Galaxy S25 series introduces multimodal AI agents, redefining how users interact with their devices and the world. With the next-gen ProVisual Engine and a new 50MP ultrawide camera, the Galaxy S25 Ultra sets a new standard for mobile photography, offering exceptional clarity, vibrancy, and ultra-detailed shots at any range.

From streamlining your day with a human-like AI assistant to transforming the way you create content, the Galaxy S25 series is your ultimate companion for productivity, creativity, and everything in between – a true AI companion.

Pre-order the Galaxy S25 series until February 13, 2025, and enjoy savings of up to P48,000. Get a FREE double-storage upgrade from 256GB to 512GB, valued at up to P9,000. Plus, secure a 30% discount on select Galaxy Watch or Buds, and enjoy 50% off a 1-year Samsung Care+ plan, worth up to P1,999. As an added bonus, Samsung is offering trade-in incentives of up to P12,000 for your older devices.

Learn more about the Galaxy S25 series and pre-order until February 13 by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.