In 2026, the Galaxy S26 Series is here to help you do more and worry less with AI-powered productivity tools to support everyday workflows.

This exciting line-up of AI phones introduces advanced Galaxy AI features that can help smoothen your productivity journey – Now Nudge, Now Brief, Call Screening and Document Scan – are all designed to work seamlessly and effortlessly so you never miss a beat no matter how busy you get.

Always prepared for complete ease of mind

The Galaxy S26 Series provides you with timely reminders before you realize you need them. Feeling uneasy before the start of a new week is common, especially when important meetings await. More proactive and personalized than ever, Now Brief^[1], quietly supports users by surfacing timely reminders and key information—helping to ensure that nothing slips through the cracks.

Effortless schedule management with Your AI Companion

The Galaxy S26 Series finds for you the simplest way to stay organized. Heading to work, it’s common to be juggling emails, the day’s news and even that message from a close friend asking when you’re free to catch up.

Now Nudge^[2] effectively minimizes manual input on your end. Timely and relevant suggestions help you stay in the flow without being distracted. Received a message about your evening plans? This exciting AI-powered feature which can be turned on or off from Settings, reads the context of the conversation, checks your calendar for conflicts, and surfaces relevant suggestion, without you ever opening a separate app.

This seamless productivity carries on across tasks with the Galaxy S26 Series. If another friend asks for photos from a recent trip, the Galaxy S26 Series can quickly and automatically suggest photos from the Gallery, removing the need to search through albums or switch between apps.

Check out how to use this advanced Galaxy AI feature, Now Nudge, here.

Stay focused with intelligent call screening

The Galaxy S26 Series helps you screen out distractions with smarter safeguards. In fast‑paced workdays, unexpected calls can easily disrupt concentration, especially when you’re in important meetings.

The Galaxy S26 Series introduces intelligent, AI‑powered Call Screening^[3] for a safer way to handle calls instead of ignoring them. It helps you check unknown callers and summarizes intent, so you can decide if it is an important call to take.

Here’s how effortless Call Screening works on your Galaxy S26 Series:

The ultimate, distraction-free workday with easier document capture

The Galaxy S26 Series enables you to get things done easily and quickly. From receipts and forms to handwritten notes, paperwork can pile up quickly—especially during busy workdays.

The AI-powered Document Scan instantly delivers clean digital copies of your receipts, forms, and notes, easily removing distortions and distractions like creases or fingers in the shot. This smart feature can remove the hassle of tiresome admin tasks – with the ability to automatically organize multiple images into a single PDF file, ready for whatever submissions you need to make.

The camera app on the Galaxy S26 Series can also help you quickly scan text and QR codes, here’s how: https://news.samsung.com/us/everyday-moments-made-easier-galaxy-ai.

The Galaxy S26 Series represents the evolution of Galaxy AI in 2026. It is not simply a faster phone with upgraded specifications but a shift in what an AI phone is supposed to do: to be a steady companion that meets your needs – always helping you do more and worry less.

_{^[1] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.}

_{^[3] Call Screening feature for Call Assist may vary by country, region and language. Feature needs to be manually activated.}

PHILIPPINES – May 19, 2026 – Mark your calendars for the highly anticipated Samsung LazMall Super Brand Day on May 21. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Dream Deals”, spotlights exceptional value across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing premium innovations to consumers across Southeast Asia.

Held in partnership with Lazada, the leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day invites shoppers across the region to enjoy exclusive promotions and limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. For an enhanced audio experience, the Galaxy Buds4 series complements the device with seamless connectivity.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including the Mini LED M70H AI Smart TV lineup, which delivers exceptional color, clarity and intelligent picture processing capabilities. For all your productivity, entertainment and gaming needs, check out Samsung’s latest range of immersive displays, such as OLED, QLED, and Crystal UHD TVs, as well as Odyssey QLED Gaming Monitors. 

Homeowners can also look forward to doing less and living more with Samsung’s range of AI-powered digital appliances, which offer smarter and more intuitive living, with the Bespoke AI Refrigerators, AI Ecobubble Washer-Dryers, and Windfree Air Conditioners designed to simplify everyday routines at home.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner with Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

Highlights of Samsung Super Brand Day in PH include:

• Up to 50% OFF on select Galaxy devices
• Up to 40% OFF on select TVs, Sound devices, and Monitors
• Up to 45% OFF on select Digital appliances

For more information, visit http://spr.ly/Samsung-LZD-SBD. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes¹ gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio² for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel³ gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates.⁴

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

1. Service availability may vary by region/country, OS/One UI version, device model and phone carrier. ︎
2. Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. ︎
3. Certain settings might be grayed out or will not appear if the feature is turned off. ︎
4. Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.  ︎

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While theAPV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log¹ footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,² the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek: Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

 

Kim:As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

 

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

 

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

 

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

If you thought smartphone innovation has peaked, think again. At Galaxy Unpacked 2026, Samsung introduced the new Galaxy S26 Series, setting the tone for what many are calling the era of truly intelligent, AI-powered phones. The excitement didn’t just stay on ground — it was captured, dissected, and reimagined through the lenses of our creators and media friends from Southeast Asia and Oceania (SEAO) who joined us in San Francisco.

For a full rundown on Samsung’s enhanced Galaxy AI, exciting features of the new devices, and how they help users accomplish more with less effort, check out @adamlob0’s interview with Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business.

Unpacked energy, from San Francisco to SEAO

Your World Class Camera Companion

The Galaxy S26 Series isn’t just for calls, it’s fast becoming a creator’s go-to camera companion.

Unsteady hands? @droidlime shows off the new Super Steady with horizontal lock feature which helps keep your videos perfectly stabilised even with accidental wobbles.

Over on @fuzzchannel, we see how the Galaxy S26 camera system introduces creative possibilities, from expansive wide-angle shots to tight, detailed frames. Paired with Galaxy AI, creators have more control over every frame, empowering them to shoot, edit and share studio-worthy content—straight from their phones.

Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 Series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report^[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact^[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI^[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 Series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[4] provide proactive and relevant context-aware suggestions, while Now Brief^[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customised hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents^[6] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratisation of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organisations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalisation, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customise through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display^[7] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 Series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades^[8], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialised hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

_{^[1] Google, Temasek and Bain, e-Conomy SEA 2025}

_{^[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum}

_{^[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.}

_{^[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.} 

_{^[6] Availability may vary by region/country and language.}

_{^[7] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information}

_{^[8] Availability and timing of Android OS upgrades and security updates may vary by device model and market}

The feature will begin rolling out from March 23,¹ starting in Korea and expanding to more regions including Europe, Hong Kong, Japan, Latin America, North America, Southeast Asia and Taiwan. AirDrop support² will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

¹ Availability and timing may vary by market.

² The ‘Share with Apple devices’ feature is turned on by default.

Galaxy S26 Series, Samsung’s latest flagship line-up that redefines how we connect, create, and live using a device we rely on every single day is now officially launched in the Philippines. With Galaxy AI built into every corner of the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, your phone anticipates your next move and makes daily life easier—cementing its place as Samsung’s “Most Intuitive Devices Yet.”

Welcome the Galaxy S26 Arrival with Exclusive Deals

Experience the AI phone era and get 45% off on the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 when you trade in your current phone. Get up to 12% off with 0% installment up to 36 months through Metrobank, Unionbank, BPI, BDO, EastWest, and HSBC at participating Samsung Authorized Stores nationwide. Pair the Galaxy S26 Series with Buds4 Series or Watch for extra savings up to 15% until March 31, 2026

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Galaxy S26 Ultra introduces the mobile industry’s first built-in adaptive screen technology, Privacy Display, that shields sensitive information from prying eyes. By controlling how pixels disperse light, it’s a customizable feature that ensures that only the intended user sees the content clearly, while those nearby perceive a dimmed or obscured view. 

Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform, an Enhanced Vapor Chamber, and Super Fast Charging 3.0 which minimizes downtime by reaching up to 75% charge in just 30 minutes, the Galaxy S26 Ultra delivers uncompromising performance, security, and efficiency in one sleek device.

Experience Intuitive with Galaxy AI

Introduced for the first time, Now Nudge analyzes what’s on your screen and provides smart, contextual suggestions right from your keyboard toolbar so you never have to jump between apps. While the enhanced Now Brief can now proactively surface timely reminders for important events based on your personal context, helping you stay organized throughout the day. Powered by its built-in on-device learning it delivers smarter personalization without sharing data externally, meaning the more you use it, the smarter it gets for you specifically.

Bixby, on the other hand, returns as a conversational device agent, a convenient upgrade that helps users easily navigate their devices and adjust settings using natural language, without digging in the settings and even the need for exact terminology or commands.

To prevent the frustration of receiving spam or uncalled-for calls, Samsung introduces Call Screening. Galaxy AI intelligently identifies suspicious numbers in real time, by asking first who is the caller and their intention, giving you the option to decline or accept. This ensures that only the calls that truly matter reach you, adding an extra layer of convenience and peace of mind.

Galaxy AI also helps redefine the way users express and create with the enhanced Photo Assist  that now allows users to easily make a photo taken during daytime to a night shot, remove unwanted people in the background, and even complete a photo by adding other elements, all by simply typing it. 

Creative Studio, on the other hand, allows users to customize or create stickers, wallpapers, invitations, etc easily from a sketch or by using a prompt. The upgraded Audio Eraser has also been refined and is now accessible in third‑party applications such as Instagram and YouTube.

While all these features use and analyze the user’s data daily, Samsung Knox provides multi-layered security, protecting Galaxy devices from the chip level up. On-device Galaxy AI runs on the Personal Data Engine (PDE) for context-aware personalization, secured by Knox Enhanced Encrypted Protection (KEEP) and Knox Vault, which isolates sensitive data in dedicated hardware. With user controls for AI features, the Galaxy S26 series combines hardware and software to deliver system-wide protection for personal data.

Complete the seamless Galaxy experience with Samsung’s latest audio innovations — Galaxy Buds4 Pro and Galaxy Buds4. The Buds4 Pro feature a wider woofer, upgraded Active Noise Cancellation (ANC), and an adaptive equalizer for richer sound. Users can also launch AI agents like Bixby, Google Gemini, and Perplexity hands-free with voice controls.

Availability

The Galaxy S26 lineup embraces a cohesive design across all models, offering different colorway choices such as Cobalt Violet, White, Black, and Sky Blue, with Samsung.com exclusives including Pink Gold and Silver Shadow.

Learn more about the Galaxy S26 Series by visiting:

• Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL 

• Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

• Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Now you see it, now you don’t. This isn’t some magic trick; you should be in control of what people see on your device. With the industry’s first built-in Privacy Display¹ on Galaxy S26 Ultra, you can decide when you want a clear view from all angles and when you want extra protection from prying eyes.

 

What is Privacy Display?

Privacy Display on Galaxy S26 Ultra is a new kind of personal protection built-into the device that allows you to adjust the visibility of content on your screen. When enabled, visuals are clear for the user while limiting what others can see when looking at the screen from the side — perfect when you’re traveling or in other public places.

 

Unlike aftermarket stick-on privacy screen covers, the Privacy Display on Galaxy S26 Ultra offers protection without compromising the viewing experience during everyday use.

 

How does Privacy Display work?