Across industries that rely on service, clients and patrons now expect environments that feel adaptive, seamless, and personalized. Whether arriving at a lobby, settling into a room, or navigating shared facilities, today’s guests favor interactions that mirror the ease of connected living.

Anchored in its vision of “Powering Connected Innovation,” Samsung is positioning SmartThings as a unifying platform that makes these interactions possible. By integrating intelligence into displays, sensors, and devices, Samsung aims to create environments that anticipate needs, reduce friction, and enable staff to focus on higher-value service.

Samsung Philippines recently gave an exclusive, curated look at how digital ecosystems can enhance both the visible and behind-the-scenes flow of a space at the Samsung Business ​ ​Experience Studio and SmartThings Home Showroom at the Science Hub Tower, McKinley Hill last Dec. 4.

Led by the head of Samsung Philippines’ One Samsung B2B Vertical, Anthony Atacador, the showcase demonstrated how Samsung’s connected ecosystem — spanning from professional displays, security solutions, to SmartThings-powered automation — can transform spaces into intuitive, responsive environments that elevate comfort, convenience, and overall experience of guests and clients.

“The goal of Samsung is really to empower and help business owners through our technology. And when I say technology, it’s not only our products but the solutions that Samsung has. What’s innovative about Samsung are the solutions we created,” Mr. Atacador said.

Responsive room controls

Despite the sophistication, Samsung has designed its interfaces so clients are able to navigate controls with minimal effort. At the core of this is SmartThings, which enables centralized and user-friendly control of a room’s key functions. By simply scanning a QR code, a visitor can adjust lighting, temperature, entertainment and more.

This approach allows spaces to adapt in real time. Lights can dim gradually in the evening, air-conditioning can adjust before arrival, and entertainment systems can sync with a visitor’s device within moments.

The ease of use is essential in environments that welcome diverse guests, ensuring that comfort and convenience are accessible regardless of a visitor’s age, tech fluency, or familiarity with connected spaces.

Dynamic ambiance

Samsung’s professional displays and hospitality TVs play a major role in creating visually unified environments. With advanced calibration, crisp resolution, and customizable interfaces, these displays can shift seamlessly between welcome messages, content streaming, and branded information.

This means lobbies, corridors, and rooms can maintain consistent visual quality. Businesses can tailor messaging, present information, or enhance ambiance with curated visuals, all managed through centralized content systems.

Another forward-looking element of the studio is the demonstration of automated routines. SmartThings allows spaces to react based on time, occupancy or specific triggers.

Motion sensors can activate gentle lighting during late hours, shades or curtains can adjust automatically at sunrise, and rooms can switch to energy-saving settings when unoccupied.

Efficiency and control for operations

SmartThings and Samsung’s B2B solutions allow administrators to oversee multiple spaces from a single dashboard. This includes monitoring device status, adjusting room conditions, pushing broadcast messages, and scheduling routing automations.

Additionally, Samsung’s Knox security platform provides device-level protection across connected displays and mobile devices. In environments where visitors often use personal smartphones to interact with in-room or in-space systems, Knox ensures that data is protected and that device connections are automatically cleared after use.

Optimized energy efficiency

Samsung also eases energy management within hospitality spaces. Powered by artificial intelligence (AI) and through automated controls that respond to occupancy and time-of-day patterns, SmartThings ​ ​helps reduce unnecessary consumption without compromising comfort. HVAC adjustments, lighting routines, and system-wide automations contribute to more sustainable operations.

“If I [manage] a building and I have SmartThings Pro, SmartThings Pro can study the activity inside the building. But of course, you can manually set it up,” Mr. Atacador shared.

Over time, these optimizations contribute to lower utility costs and more environmentally responsible operations—an increasingly important consideration for organizations that manage large facilities and aim to balance guest comfort with long-term sustainability commitments.

From spaces to cities

At a broader level, solutions offered by SmartThings not only can strengthen industries like hospitality but can also support the government’s long-term push toward building smarter, future-ready communities.

As government agencies and private sectors explore digitalization initiatives, connected ecosystems offer models for modernizing public facilities, boosting operational efficiency, and raising service standards across sectors.

“Samsung is very passionate in helping our country develop,” Mr. Atacador said. “Not only we’re trying to work with the government in terms of smart cities but also with businesses.”

By showcasing how intuitive automation and centralized management can improve comfort while reducing resource consumption, Samsung’s ecosystem aligns with national priorities on digital transformation.

“If our businesses are not digital, they will get challenged later on, even our country,” he emphasized. “Samsung will provide awareness and would provide the needed education for people to understand the importance of technology, specifically Samsung’s.”

As people increasingly experience connected living in their homes, their expectations carry over into the places they visit. Samsung’s preview underscored how thoughtfully designed connected environments can elevate the way people experience spaces and engage with them.

With a little creativity and help from Samsung, family time at home can be safe, fun, and exhilarating all at once. Check out the guide below for activities that will knock the socks off your kids, right in your living room!

Explore the World

While our luggage may be stowed away, our sense of wanderlust stays satiated with lifelike visual experiences brought about by Samsung’s latest TV innovations.

1. Uncover the Unknown

With countless immersive virtual walking tours available online, the world is at your feet. Dim the lights, shut the curtains and turn on your Samsung TV to indulge in the sights and sounds of your favorite holiday destinations – all from comfort of your living room!

Watch in awe as every nuance and detail comes to life with rich, accurate color and deeper contrast on Samsung’s Neo QLED 8K Smart TV. Featuring Quantum Matrix Technology, which enables ultra-fine and precise control of Samsung’s exclusive new Quantum Mini LED¹, the Neo QLED 8K Smart TV lets viewers enjoy great detail in both the darkest and brightest scenes.

The TV also packs in several premium, room-filling audio features, such as Object Tracking Sound+ (OTS+), which corresponds audio to the movement of objects on screen, and SpaceFit Sound, which analyzes the TV’s installation environment and outputs immersive sound tailored specifically to the surrounding space. With sound this good, it’ll almost feel as though you’re in another city!

Activity Tip:

•  Decide on a travel theme at the start of each week and fill up a bag with ping-pong balls indicating different themes/locations for children to pick from.
• Be creative with these themes – from “safaris of the world” to “deep sea adventures”, the possibilities are infinite!
• Create an activity worksheet to ensure that the experience is an interactive one.

Ask fun questions such as: How many temples do you see? how many different types of boats can you spot in the marina? how many types of animals can you see in the savanna

2. Appreciate the Arts

It’s never too early to cultivate the young ones into art aficionados. The world’s most amazing museums are now welcoming virtual footfall through their halls, so take advantage of this by exploring the likes of the Louvre, MoMA New York and even the Van Gogh Museum. Fun fact: MoMA New York also offers guided virtual tours for free!

Samsung’s The Frame lets you appreciate artworks from history’s most renowned artists with a built-in Art Store² that makes it easy to browse, discover and download art pieces from leading international galleries. The Frame’s Brightness Sensor can also automatically adjust screen brightness and color based on external lighting conditions, keeping the natural colors of your artwork from changing. Featuring a slim and refined body that blends perfectly anywhere you put it, The Frame looks, feels and hangs like an actual picture frame – making it a piece of art in its own right.

Activity Tip:

• Schedule a museum day and ask your children to pick a virtual museum of their choice.
• Inspire your children further by encouraging them to discover more   about an art genre or artist that captured their imagination during the art tour.

Learn new Skills

The school term may be over, but the learning should never stop! Make the most of the school holidays and enrich your kids by helping them understand more of the world outside their textbooks.

1. Feast on Food

Learning to cook is an enriching experience for children as it teaches them about the importance of eating a healthy, balanced diet. In fact, there are many kid-friendly cooking recipes available for free on the internet!

You can start off by teaching the young ones how to cook simple dishes like scrambled eggs first. When they’re ready to up the ante, let your budding chefs pick their favorite dishes to try out with Smart Recipes on Family Hub – Samsung’s family-oriented smart fridge – which gives users access to many delicious recipes with simple on-screen instructions ³.

Love this idea but hate the mess that the kids will create? Samsung’s Grill Microwave Oven with Grill Fry includes an easy-to-clean Teflon-coated Crusty Plate that saves the hassle of cleaning up grease or oil splatters from conventional deep frying. And with sheath heater technologies based on an optimal algorithm, fried food is cooked healthier without compromising on flavor or texture.

Activity Tip:

• Create a playlist of simple but fun recipes for your kids according to their age, covering the different mealtimes of the day.
• Pick a recipe per day and integrate the food into their mealtimes. For example, add some fun by asking the children to prepare rainbow popcorn using a microwave as an afternoon snack.

2. Wonder with Workshops

Virtual workshops are all the rage now, and for good reason – they offer countless possibilities for kids to explore new hobbies and passions from the comfort of home. Whether its terrarium-building, art-jamming, meditation or even martial arts, there is bound to be something that can tickle your kid’s fancy.

For a do-it-all ⁴ screen that lets you switch functionalities seamlessly, you’ll need Samsung’s Smart Monitor M7. Now available in a new 43-inch size that maximizes productivity and enhances entertainment, the M7 lets you set up anywhere without a PC, so your children can dive straight into virtual classes without the hassle of switching on a laptop.

After the kids are done learning for the day, you can transform the Smart Monitor into a complete entertainment hub and stream your family’s favorite movies and shows on Netflix, HBO and YouTube without a connection to a PC or mobile device⁵!

Activity Tip:

• Curate a list of virtual workshop ideas for your kids to choose from – the freedom to choose can yield more genuine interest from them to learn from the workshop.
• Schedule in a virtual workshop and set up an area in the home that is conducive for desktop learning.
• Start a family scrapbook for your workshops and fill up the pages with pictures of your memories together. Don’t forget to journal thoughts or learning points in between pages!

Play to your Heart’s Content

Those who play together, stay together. After all, family gaming is one of the best ways to spend quality time together.

Check out simple board game classics like Uno or Monopoly, or try out The Game of Life and Clue for more of a challenge. Don’t have the physical games on hand? Use Samsung’s Galaxy Tab A7 and choose from a wide selection of local multiplayer apps for the entire family to play. Whether its Charades or the more tactical Ticket To Ride, the tablet handles gaming on an expansive 10.4” display for ideal visibility for the whole family ⁶.

Did you know? The Galaxy Tab A7 also comes with Samsung Kids, which helps parents get their children started on their digital journey in a safe way with the ability to set restrictions on playtimes, apps, and contacts⁷.

Activity Tip:

•  Schedule family playtime towards the late afternoon or evening as a reward for having a productive day.
• Dress-up for games and create fun character personalities to add spice and flair to each game!

[1] Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs.

[2] Art Store subscription required to access full selection. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Requires download of Family Hub app on your compatible smartphone.

[4] World’s first monitor to combine OTT media service, mobile connectivity, and remote PC capabilities.

[5] Streaming service availability may vary by country. Subscription required.

[6] Screen size measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners and camera hole.

[7] Content provided on Samsung Kids varies by country and region.