“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Galaxy Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations.^[1] The Galaxy Buds4 series features an ultra-sleek, ergonomic fit with smaller,^[2] better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control^[3] area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

The Galaxy Buds4 Pro and Galaxy Buds4 offer distinct design architectures to meet different needs. The Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of the Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with Galaxy Buds4 Pro and Galaxy Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Galaxy Buds4 Pro.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and the Galaxy Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%^[4] compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio^[5] — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences With Enhanced Adaptive EQ and ANC

The Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, the Galaxy Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ^[6] allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call^[7] utilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Galaxy Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents^[8] — including Bixby,^[9] Google Gemini^[10] and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. The Galaxy Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can also enjoy a simple Buds setup.^[11] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience.

The Galaxy Buds4 Pro also includes Head Gesture^[12] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability and Price

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11.

Galaxy Buds4 Pro will be Php 14,990, while Galaxy Buds4 will be Php 11,490.

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

Galaxy Buds4 Series Specifications

[1] Based on global ear data research conducted by Samsung Design Innovation Center.

[2] Galaxy Buds4 only.

[3] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[4] The exact number is 19.8%.

[5] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

[6] Available on Buds4 Pro.

[7] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[8] AI features require a compatible Samsung Galaxy phone.

[9] Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

[10] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.

[11] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​

[12] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.

[13] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

[14] May vary depending on the availability of the pairing device.

[15] May vary depending on the availability of the pairing device.

[16] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

SAN FRANCISCO, CA – Feb 25, 2026 – Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI^[1] experiences yet, and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customized chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customized chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[2] — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%^[3] means Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves^[4] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast Charging 3.0, minimizing downtime by reaching up to 75% charge in just 30 minutes^[5].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler^[6] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colors thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures^[7] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video^[8] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady^[9] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimized for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP^[10] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist^[11] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio^[12] builds on this simplicity by bringing creation and customization into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalized wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organized automatically into a single PDF, making it easy to digitize receipts, forms or notes.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge^[13], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognize related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief^[14] has become more proactive and personalized^[15]. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organized throughout the day.

Searching for information is also easier than ever. Circle to Search with Google^[16] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby^[17] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi^[18] is as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalized and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalized thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display^[19], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customize when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[20] identifies unknown callers and summarizes intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[21] with their voices, manage calls through simple Head Gestures^[22] on Buds4 Pro, and stay connected without breaking their flow.

Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from February 26. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue^[23] alongside the Samsung.com-exclusive^[24] Pink Gold and Silver Shadow.

Pre-order now and get Double Storage on us worth up to ₱14,000.* You can also enjoy up to 18% savings, plus 0% installment up to 36 months at cash price via UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. You can also enjoy up to 14% off, plus 0% installment up to 24 months at cash price via Eastwest, Security Bank, HSBC, and Chinabank at participating Samsung Authorized Stores nationwide. Online, you can also enjoy cash price offers with up to 18% savings via Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? Samsung Finance+ offers up to P15,000 off at zero processing fee at 0% installment up to 24 months*, and via Home Credit. 36 months installment also available via Home Credit at super low interest rate with only 1% add-on rate per month. For your peace of mind, Samsung Care+ offers 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.***

Find out more:

• Galaxy S26 Ultra https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26+ https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26 https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

* Per DTI Fair Trade Permit No.249206 Series of 202

**Per DTI Fair Trade Permit No. 250155 Series of 2026

**Per DTI Fair Trade Permit No. 250048 Series of 2026

***Per DTI Fair Trade Permit No. 247096 Series of 2025

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[3] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[4] Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.

[6] ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[7] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[13] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[14] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[15] Compared to previous models.

[16] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[17] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[18] Availability may vary by country, region, language device model, OS/One UI version.

[19] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[20] Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions.

[21] AI features require compatible Samsung Galaxy phone.

[22] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app.

[23] Color availability may vary depending on country or carrier.

[24] Exclusively available on Samsung.com.

Get ready for a mobile experience designed to remove friction from the things you do every day. The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI feel seamlessly integrated from the moment it’s in hand. 

On February 26, 2:00AM PH Time, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung.com,  Samsung Newsroom, and Samsung’s YouTube channel beginning at February 26, 2:00AM Philippine Time. 

Complete the form to get an exclusive e-voucher gift: https://www.samsung.com/ph/unpacked/ and to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026.

***Raffle promo runs until March 17, 2026. Terms & conditions apply. Per DTI Fair Trade Permit No. FTEB-249129 Series of 2026. E-voucher promo runs until February 25, 2026. Terms & conditions apply. Per DTI Fair Trade Permit No. FTEB-248634, 248638 Series of 2026.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 PM PH Time.

Stay tuned and make sure to visit https://news.samsung.com/ph/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Complete your registration to get a ₱5,000 e-voucher and a chance to win a Galaxy Tab S10 Ultra.

Be the first to discover the new Galaxy Foldable. Sign up now: https://www.samsung.com/ph/unpacked/

Gorilla Armor 2 is a landmark achievement in glass ceramic technology, combining superior toughness with excellent clarity on a smartphone display.

Samsung’s choice to incorporate Gorilla Armor 2 into its Galaxy S25 Ultra devices underscore the enduring collaboration between Samsung and Corning and the two companies’ shared commitment to innovation and customer satisfaction.

“The Galaxy S25 Ultra represents significant progress toward providing our users with the most resilient mobile experience yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business at Samsung Electronics. “Our partnership with Corning continues to push boundaries in display performance, ensuring that we meet the evolving needs of consumers worldwide.”

Compared to first-generation Corning® Gorilla® Armor, Gorilla Armor 2 offers enhanced durability – devices equipped with Gorilla Armor 2 are even better able to withstand the rough and unpredictable nature of daily life. Specifically, when dropped on rough, challenging surfaces, Gorilla Armor 2 is engineered to better resist damage, such as breakage, more effectively than ever before.

Gorilla Armor 2’s anti-reflective properties dramatically reduce surface reflections in both indoor and outdoor ambient settings. These properties can enhance the display contrast ratio, delivering an exceptional user experience in various lighting conditions.

In Corning lab tests, Gorilla Armor 2 survived drops of up to 2.2 meters on a surface replicating concrete. Alternative glass ceramic materials failed when dropped from one meter. Additionally, Gorilla Armor 2 maintained its exceptional scratch resistance, demonstrating over four times more scratch resistance than competitive lithium-aluminosilicate cover glasses with an anti-reflective coating.[1]

“Samsung and Corning have a long history of collaborating to provide consumers with the most advanced and innovative technologies,” said David Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “With Gorilla Armor 2, we offer consumers an unparalleled user experience with the first durable, optically advanced glass ceramic cover material ever used on a Galaxy mobile device.”

To know more about the Galaxy S25 series, visit https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/.

Get a free storage upgrade worth PHP 9,000 when you pre-order today at https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

[1] Performance claims for Corning® Gorilla® Armor 2 are based on Coring’s internal lab testing. Actual performance may vary.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7², the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search³ make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist⁴ unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized Experiences with Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine⁵ powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief⁶, which proactively offers suggestions accessible via Now Bar⁷ on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU⁸ and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit⁹.

Samsung and Qualcomm Technologies worked together to customize the Snapdragon^® 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler¹⁰ to achieve a 40% improvement¹¹ in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25¹². Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser¹³ simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW14. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio¹⁵ has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.¹⁶

Every external component of Galaxy S25+ and S25 now includes at least one recycled material¹⁷, as their metal frame incorporates recycled armor aluminum for the first time¹⁸.

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery¹⁹, Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates²⁰, the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club²¹. For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

The Galaxy S25 series will be available for pre-order from January 23 to February 13, 2025. Galaxy S25 Ultra will be available²² in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

To know more about the Galaxy S25 series, visit https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/.

Get a free storage upgrade worth PHP 9,000 when you pre-order today at https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

SPECIFICATION TABLE

*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

² The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

³ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

⁴ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

⁵ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.

⁶ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection.

⁷ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

⁸ AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

⁹ Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

¹⁰ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

¹¹ Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

¹² Compared with low-light video capture on Galaxy S24 series.

¹³ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

¹⁴ Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.

¹⁵ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

¹⁶ Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

¹⁷ Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

¹⁸ The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

¹⁹ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

²⁰ Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

²¹ Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.

²² Colors may vary by market and network provider.

Last month, Samsung launched the One UI 7 beta program, setting new standards for mobile AI. Anticipation for the program was higher than ever, with the first round of beta users registering at more than twice the rate of the One UI 6 beta.

One UI 7 seamlessly integrates AI agents and multimodal capabilities into every touch point, simplifying complex tasks to make each user interaction feel more natural, intuitive and uniquely personal.

One UI 7 will be officially released with the upcoming Galaxy S series devices. Check out the quotes below to see what reviewers have to say about One UI 7 beta:

9to5Google

“Samsung has absolutely nailed it this year.”

BooredAtWork

“Galaxy devices are going to change forever with One UI 7, and I think a lot of people are going to be impressed with what they see.”

PhoneArena

“Well, it seems that One UI 7 is shaping up to be a smash-hit success.”

TA Tech Tips

“One UI 7 is going to turn your phone into an AI absolute powerhouse. Go check it out, it is absolutely awesome.”

TechRadar

“Samsung kicked off the Great Smartphone AI Craze of 2024 with its Galaxy AI feature suite in January, and the company has continued to improve its AI features with each new update to One UI.”

XeeTechCare

“I have to say Samsung is off to a fantastic start. I know there’s going to be a lot more AI-related features coming in as well. This is just the beginning.”

Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future.

On January 23, 2:00 AM PH Time, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung.com,  Samsung Newsroom, and Samsung’s YouTube channel beginning at 2:00 AM PH Time.

Stay tuned and make sure to visit news.samsung/com/ph for all upcoming teasers, trailers and updates ahead of Unpacked 2025. Register to Galaxy Unpacked and get up to ₱5,000 e-voucher when you complete your registration by visiting https://www.samsung.com/ph/unpacked/.

Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI. With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximize AI capabilities. Built on the foundation of Samsung’s history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity. 

“Samsung’s long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile AI era. Now, we are excited to bring these two complementary technologies together and unlock new possibilities for users around the world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Our foldables meet the unique needs of every user and now enhanced by the power of Galaxy AI, Samsung is delivering an experience like never before.”

Samsung’s continued innovation for foldables has created the slimmest and lightest Galaxy Z series ever, optimized for portability. The perfectly symmetrical design with straight edge provides an aesthetically sleek finish while a new cover screen ratio on Galaxy Z Fold6 provides a more natural bar-type viewing experience. Along with design refinements, the new Galaxy Z series is engineered to provide even more durability, offering you greater peace of mind. The dual rail hinge structure is further supported by a strengthened folding edge, better distributing the shock of external impacts. Plus, enhanced layers on the main screen help to improve the crease while maintaining strength. The latest Galaxy Z series is also equipped with enhanced Armor Aluminum and Corning® Gorilla® Glass Victus® 2, making this the most durable Galaxy Z series yet.

In addition to being reliable, every element of the Galaxy Z series is also powerful. Both the Galaxy Z Fold6 and Flip6 are equipped with the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, the most advanced Snapdragon mobile processor yet, combining best-in-class CPU, GPU, and NPU performance. The processor is optimized for AI processing and offers enhanced graphics along with improved overall performance. The upgraded cooling system maximizes performance with a larger vapor chamber on Galaxy Z Fold6 and, for the first time ever, a vapor chamber on Galaxy Z Flip. 

Galaxy Z Fold6: Large Screen Productivity Elevated by AI

The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximize the large screen and significantly enhance productivity. 

Note Assist on Samsung Notes offers translation, summaries, and auto formatting for simple and easy meeting notes. Plus, a newly embedded transcript feature enables transcription, translation and summarizing of voice recordings directly in Notes. Texts in PDF files can be translated and overlaid perfectly through PDF overlay translation feature in Notes – and it even supports text in images and graphs. A newly added Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps. For social media in particular, the Composer creates text that reflects your tone by analyzing previous posts. Additionally, the S Pen experience is expanded further meeting with Galaxy AI on the Galaxy Z Fold6’s screen. All-new Sketch to image allows you to create more sophisticated art pieces by generating image options when you simply sketch or draw on the photos in Gallery or Note screen.

The Galaxy Z Fold6 enables you to evolve the way you work, play, and stay informed thanks to Samsung’s longstanding partnership with Google. The latest Google Gemini app is fully integrated on the new Galaxy Z series, providing your own AI-powered assistant right on your phone. By simply swiping the corner of the screen or saying, “Hey Google”, you can bring up Gemini’s overlay and get help with writing, learning, or planning. Gemini is integrated with some of your favorite Google apps, making it easy to organize a perfect travel itinerary by getting real-time flight and hotel booking information – and explore famous landmarks and the best routes to get there using Google Maps. When you want detailed information about a K-pop music video while watching YouTube on Galaxy Z Fold6’s large screen, you can access Gemini overlay in the multi-window split screen to ask questions. If you’re curious about who the artist is in the video, just long press the home button and circle, highlight, or tap on screen – and Circle to Search will offer instant search results.

Galaxy AI has also enhanced barrier-free communication on Galaxy Z Fold6. Maximizing its unique dual screen form factor, Interpreter comes with a new conversation mode that enables both parties to conveniently view translations on the main and cover screens for more natural interactions. It also offers one-way translation, so you can easily understand when listening during lectures or any other type of presentation. Live Translate, which translates phone calls directly on your device in real-time, is also now being extended beyond Samsung’s own native calling app to a selection of popular third-party apps.

From capturing to editing to viewing, AI-powered ProVisual Engine on the Galaxy Z Fold6 takes your creativity to the next level. The advanced editing experience with Photo Assist on the large screen helps to effortlessly create professional-grade content. Portrait Studio creates a variety of different portrait styles such as 3D cartoon or watercolor for more creative possibilities. And if you want to enjoy every second with a more detailed view, Instant Slow-mo allows you to instantly slow a video by generating additional frames while maintaining a smooth viewing experience. You also have the option of saving or directly sharing your videos with friends and family so they can enjoy them as well.  

Not only does Galaxy Z Fold6 allow you to create content, it allows you to enjoy it, too. Galaxy Z Fold6 offers an upgraded gaming experience, anchored by its powerful chipset and 1.6x larger vapor chamber for the ability to game for longer, while still maintaining performance. Vivid, life-like graphics are supported by Ray Tracing and are brought to life on a 7.6-inch screen that offers a brighter display of up to 2,600nit to deliver more immersive gaming.

Galaxy Z Flip6: Creating Unique Experiences, Customized to You

The Galaxy Z Flip6 is not just optimized for portability, but it offers a range of new customization and creativity features so you can make the most of every moment.

The 3.4-inch Super AMOLED FlexWindow has been enhanced yet again, enabling AI-assisted functions without even needing to open the device. And for those communications on-the-go, you can reply to texts with Suggested replies which analyzes your latest messages to suggest a tailored response. With Galaxy AI, you can get the most out of your pocket-sized device, and many of these convenient features exist on FlexWindow. FlexWindow provides access to Samsung Health updates and notifications and also allows you to select the next track you want to listen to on your music widget. Plus, FlexWindow offers more Widgets than ever, and allows you to check information from multiple Widgets simultaneously. 

It wouldn’t be Galaxy Z Flip without a variety of ways for you to customize your device either. With the AI-powered Photo Ambient, a wallpaper can change in real-time based on the time and weather. You can also easily create a unified look and feel with suggested screen layout options by analyzing your wallpaper — such as moving the clock and changing the frame color to ensure the background image stands.

Creativity also goes beyond FlexWindow. FlexCam continues to offer the most versatile camera experience and unlocks new creative options. With the new Auto Zoom, FlexCam automatically finds the best framing for your shot by detecting the subject and zooming in and out before making any necessary adjustments. That way, you don’t have to choose between your friends or an incredible backdrop being in the shot – and it’s all hands-free. 

New 50MP Wide and 12MP Ultra-wide sensors provide an upgraded camera experience with clear and crisp details in pictures. The new 50MP sensor supports 2x optical zoom for noise-free photos, while offering AI zoom for an advanced shooting experience with up to 10x zoom. Nightography, enhanced with video HDR allows you to capture more brilliant videos — even in dim lighting — and goes further by partnering with popular social apps as well. The night capturing feature is now available in-app on Instagram, so you can take amazing photos at night and message or share them directly from within the app.

You can continue using all the creative and customizable features of Galaxy Z Flip6 without worrying about battery life either, with longer usage time made possible by hardware and software optimization.

Security You Can Trust, Controlled by You 

Galaxy Z Fold6 and Flip6 are secured by Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection. In the era of AI, Samsung’s commitment to empowering you with choice over your device settings is stronger than ever, which is why you have full control over how you allow your data to enhance AI experiences through Galaxy AI settings. As an added layer of protection, Enhanced Data Protection offers end-to-end encryption when you backup, sync or restore your data with Samsung Cloud. The new Galaxy Z series is also backed by Samsung’s expansive list of security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, passkeys, Secure Wi-Fi, and Private sharing in Quick Share.

Ongoing Journey to a Sustainable Future

The latest Galaxy Z series reinforces Samsung’s commitment to do more for people and the planet with less by reimagining how mobile technology is designed and packaged. Samsung continues to scale its use of recycled materials with the Galaxy Z Fold6 and Flip6 by featuring recycled gold and copper for the first time.

Earlier this year, Samsung introduced recycled minerals like cobalt and rare earth elements in the Galaxy S24 series, all of which can be found in components of the Galaxy Z Fold6 and Flip6, along with recycled plastics, aluminum and glass. The Galaxy Z Fold6 and Flip6 also come in a packaging box made from 100% recycled paper material, and they provide seven generations of OS upgrades and seven years of security updates. 

Galaxy Buds3 Series: Expanding the Connected Experience through Galaxy AI 

With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. If you’re attending a class in a foreign language, you can turn on Interpreter in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series plugged into your ears. This will allow you to hear the lecture translated directly through your Galaxy Buds, removing language barriers that may exist in your studies. Also, simply saying two words through Voice Command allows you to control functions like playing or stopping music without manually touching the earbuds or a connected smartphone. Sound can also be intelligently optimized, regardless of how you wear your Galaxy Buds. The microphones in the Buds3 series analyze both internal and external sound in real time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive ANC. And if you are listening to music, your Galaxy Buds3 Pro will constantly collect and identify surrounding sound and automatically adjust the optimal level of noise and sound without manual adjustment through Adaptive Noise Control, Siren Detect, and Voice Detect, all for your convenience.

Built upon a variety of collected statistical data, the Galaxy Buds3 series comes with a new computational design boasting a comfortable fit. The premium blade design also targets style-centric consumers with an ultra-sleek and modern style complemented with Blade Lights. This new design enables a more intuitive physical experience by allowing you to control the device by simply pinching or swiping up or down on the blade, thereby offering convenience and tasteful aesthetics at the same time. Galaxy Buds3 and Buds3 Pro offer two purpose-built design options. Galaxy Buds3 Pro is Canal Type for those looking for immersive sound, while Buds3 is Open Type for people who prefer to use the device in a variety of situations for an extended period of time.

To deliver a premium audio experience, Galaxy Buds3 Pro is equipped with advanced hardware. Galaxy Buds3 Pro comes with enhanced 2-way speakers with planar tweeter for sophisticated, precise high range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go. And now, thanks to Ultra High Quality Audio that supports a doubled sampling rate with SSC codec, you can listen to a high-resolution audio source as it was intended and enjoy every sound in superb detail. This level of sound quality extends to phone calls, too. With a pre-trained model based on machine learning, the Galaxy Buds3 series is now able to restore the original voice of the speaker in various noise environments while also providing a rich and natural call — similar to the high-quality calls of smartphones — with the Super-Wideband Call feature.

Not only is the Galaxy Buds3 series created to provide the premium audio experience, but it is also designed to do more with less for people and the planet. Galaxy Buds3 and Buds3 Pro feature several components in the cradle and earbuds that use recycled plastics sourced from discarded fishing nets or water barrels. Every Galaxy Buds3 series is packaged in a packaging box made with 100% recycled paper material.

​Availability

The Galaxy Z Fold6,  Galaxy Z Flip6 and Galaxy Buds3 series will be available for pre-order starting today, July 10, with general availability starting July 31. 

Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue and Mint color options so you can choose a color that best suits your style. Or order online at Samsung.com and access exclusive Galaxy Z series colors such as Crafted Black, White as well as a Peach color option for Galaxy Z Flip6. 

The Galaxy Buds3 series offers an ultra-sleek, modern and comfortable design available in two colors, Silver and White.

For your peace of mind, Samsung Care+ — which protects your products with certified care from Samsung experts for accidental damage — will be provided one-year free during pre-order periods.

For more information about Galaxy Z Fold6, Z Flip6, Galaxy Buds3 and Buds3 Pro, please visit: Samsung Newsroom, Samsungmobilepress.com, or Samsung.com. 

These new additions to the wearables portfolio are central to Samsung’s vision for Galaxy AI to enhance digital health, delivering personalized insights and tailored health experiences that enable a more comprehensive understanding of yourself through a holistic approach to everyday wellness. Obtaining accurate, detailed, and advanced information on personal health is a key factor in this process, and Samsung’s accumulated sensor innovations on Galaxy Watch7 and Galaxy Watch Ultra are helping bring its vision to life. Galaxy Watch7 maximizes everyday wellness with personalized workouts along with intelligent and preventative health monitoring capabilities. Galaxy Watch Ultra – the newest addition to the Galaxy Watch lineup – is Samsung’s most capable smartwatch yet, designed for next level achievements.

“The latest additions to our wearables portfolio integrate Samsung’s most advanced technologies and innovations, enabling you to take control of your health and wellness with preventative healthcare solutions,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The intelligence, guidance and insights that are offered with Galaxy Watch7 and Galaxy Watch Ultra will help users turn data into meaningful insights and create a whole new era of expanded intelligent health experiences.” 

Galaxy Watch7: Comprehensive Understanding Of Everyday Wellness

Galaxy Watch7 is designed to help you gain a holistic understanding of yourself. Galaxy Watch7 motivates you to create healthier days with more ways to support everyday wellness. You can accurately track over 100 workouts and build routines by combining various exercises with Workout Routine to achieve your goals. With Race, compare current and past performance in real-time to track progress and maintain motivation. Receive a complete body and fitness snapshot with Body Composition for a comprehensive understanding of your body. 

In addition to the new advanced AI algorithm for sleep analysis, Galaxy Watch7 offers the De Novo FDA-authorized Sleep Apnea feature, providing a simple, proactive tool to check potential signs of sleep apnea. Receive real-time readings and alerts for abnormally high or low heart rates with Heart Rate monitoring, and get a deeper understanding of your heart health with Electrocardiogram (ECG) and Blood Pressure (BP) monitoring. 

These advanced, in-depth monitoring and tailored insights are made possible thanks to Samsung’s most innovative hardware on Galaxy Watch7. An enhanced BioActive Sensor offers increased accuracy, empowering you to better understand yourself with comprehensive readings. For the first time, Galaxy Watch7 allows you to conveniently track advanced glycation end products (AGEs) right from your wrist with an AGEs Index. Strongly influenced by diet and lifestyle, AGEs reflect your overall biological aging process and provide an indication of metabolic health.  

Equipped with the most powerful chip in the Galaxy Watch line-up, and for the first time a 3nm Processor, Galaxy Watch7 delivers a more seamless wearable experience with three times faster CPU and 30% improved power efficiency of application processor. In addition, Galaxy Watch7 is the first Galaxy smartwatch to feature a Dual-frequency GPS system, which can more precisely track location even in dense urban environments, enabling you to conquer wherever you are.

Featuring Samsung’s iconic circle design, Galaxy Watch7 allows you to match your personal style with new watch bands, including a ripple shape design and colorful stitch details, along with a variety of watch faces. Galaxy Watch7 also brings more intuitive and seamless experiences between connected Galaxy devices. Answer messages effortlessly with intelligent Suggested replies, which suggests suitable responses by analyzing previous conversations through Galaxy AI. With Double Pinch Gestures, easily control a Galaxy Watch and connected Galaxy smartphone even when your hands are full, to make every day more convenient. 

Galaxy Watch7 will be available in two sizes, 40mm and 44mm. Galaxy Watch7 40mm is available in Green and Cream, while Galaxy Watch7 44mm is available in Green and Silver.

Galaxy Watch Ultra: Maximizing Passionate Performance 

Building on the foundation of Galaxy Watch7’s advanced health monitoring features and powerful hardware, Galaxy Watch Ultra – the newest and most powerful addition to the Galaxy Watch portfolio – further unlocks enhanced fitness experiences for next level achievements with ultimate intelligence and capabilities. Echoing Galaxy Watch’s circle design legacy, a new cushion design enhances protection and visual completeness, while a Dynamic Lug System for enhanced comfort empowers you to be the best version of yourself anywhere, anytime. 

Premium capabilities built for extreme durability enable you to push limits and go further with a Titanium Grade 4 frame and 10ATM water resistance. Additionally, Galaxy Watch Ultra operates at a wider range of altitudes, from 500 meters below sea level to 9,000 meters high for tracking advanced fitness experiences like swimming in the ocean to cycling in extreme environments.

Track multi-course workouts for a triathlon from swimming to cycling to running with new Multi-sports tile. Plus, new Functional Threshold Power (FTP) for cycling accurately measures maximum cycling power in just 4 minutes with AI-powered FTP metrics to unlock full potential based on indicators unique to you. Galaxy Watch Ultra also provides an advanced Personalized HR Zone, so you can workout at optimal intensity levels based on your physical capabilities. 

With a newly added Quick Button, you can instantly initiate and control workouts and map other functions to suit your needs. Plus, you can activate an Emergency Siren for safety. Post-workout, check stats at a glance with dedicated watch faces for Galaxy Watch Ultra which automatically switch to Night Mode for optimal readability in the dark. Additionally, with a peak brightness of 3,000 nits, Galaxy Watch Ultra also ensures readability even in bright sunlight. For peace of mind during longer adventures, Galaxy Watch Ultra has the longest battery life within the Galaxy Watch line-up, offering up to 100 hours in Power Saving and 48 hours in Exercise Power Saving. 

Galaxy Watch Ultra will be available in a 47mm size in Titanium Gray, Titanium White and Titanium Silver. 

Galaxy Watch7 and Galaxy Watch Ultra are the first Android smartwatches powered by Wear OS 5, the most powerful release from Wear OS yet. Offering advanced performance and power efficiency, Wear OS 5 ensures you can enjoy more seamless and smooth interactions and use your Galaxy Watch for longer. In addition, you can maximize your wearable experience with access to a variety of popular apps right from your wrist, including Galaxy services, Google apps and fan-favorite third-party apps.

As always, the power of Samsung’s connected Galaxy ecosystem brings even greater benefits to unlock even more potential. You can receive a more seamless and accurate health analysis from a wider range of data by wearing Galaxy Watch, improving precision and accuracy day through night, especially for sleep. 

Availability 

Galaxy Watch7 and Galaxy Watch Ultra will be available for pre-order in select markets starting July 10, with general availability starting July 31.