As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

Stay tuned. The camera will only get smarter — helping users capture life’s moments more vividly and make everyday experiences more seamless, personal and impactful.

The Ultra experience is ready to unfold.

That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded subway train for your evening commute with the device folded in hand and use voice controls to have AI find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life—all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimized for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms– into a more immersive entertainment hub, a spacious workspace, or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.

Benjamin Braun, CMO Samsung Europe, highlighting AI for All on stage at IFA 2024

BERLIN, Germany – Sept. 5, 2024 – Samsung Electronics Co., Ltd. took to the stage at IFA today, celebrating 100 years of innovation at the conference, to continue its vision “AI For All.” The presentation showcased Samsung’s bold commitment to democratise AI, enabling more people to benefit from its uses.

Further expanding the AI for All vision, the conference included chapters “AI Meets the World” and “AI Meets You” where speakers from across the company and its partners demonstrated the critical role AI plays in improving users’ quality of life, equipping them with tools they can use to enrich their lives.

“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting your needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

AI For All

Samsung’s AI for All spans a wide range of its AI enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands its AI features need to adapt to how consumers want to live – as well as supporting the needs of the earth.

Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering seamless remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when home or away and navigating Samsung TVs.

Never before has it been so easy for people across the world to use of the power of AI to take control of the world around them. Samsung AI enable products give this power to its users, allowing them to curate their everyday experiences. Whether striving for more sustainable living, expanding creativity or connecting with their loved ones.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people, and why AI is for All.¹

Launching following IFA, the latest operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include brand new apps which bring more opportunity for creativity and connection. Including, Sketch to Image, which allows users to visualise their ideas through image options generated from a simple drawing and Portrait Studio which propels creativity by helping users create a more personalised avatar to use online.

AI Meets You

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences.

Also showcased on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for seven years considering hardware specification.² This ensures that consumers can continue to enjoy the latest innovations and enhanced connectivity across all their Samsung devices.

Samsung’s Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks—eight times more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

Samsung also announced the exciting launch of the new Samsung Music Frame.The Music Frame wireless speaker was launched earlier this year, delivering superior sound quality that fills any space with rich, clear audio. With built-in woofers and intelligent Dolby Atmos technology inside, the Music Frame intelligently adapts to your home acoustics and brings every sound and note to life.

Samsung is creating simple user experiences through its Bespoke AI appliances³, which now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context⁴ to carry out continuous commands for personalised responses and provide answers to product related questions.⁵ It allows users to express their needs more naturally and easily than before.

Samsung also opens up greater control and accessibility benefits for users. For example, Samsung developed and applied an Auto Open Door feature on some washing machine and refrigerator models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

AI Meets World

Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.

Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division operations running on to Renewable Energy sources.⁶

Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Whether that’s AI inside appliances such as its refrigerators and washing machines or using AI to unlock the potential of its SmartThings Eco System to save more energy.

On stage at IFA Samsung revealed that the Bespoke AI Laundry Combo is now rolling out across Europe, and will be released in the Philippines by December 2024. The All-in-One washer and dryer combo is a single space efficient appliance that finishes the wash and dry cycle in one queue. The wash cycle not only meets but surpasses the minimum energy efficiency requirements for the A-grade rating by up to 20%,⁷ and the wash and dry cycle combined also meets the A-grade rating.⁸ This impressive performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy⁹ can save up to 70% of energy consumption for washing machines.¹⁰ ¹¹ Also with SmartThings Away Mode users never have to worry about forgetting to turn off a light or the TV when they go out. Sensors in various appliances sense when there is no-one in the room and then shut down systems to save energy.

Bespoke AI appliances can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of a wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.

For more information on the products mentioned within this release, please visit the Samsung Global Newsroom here.

¹This research was conducted between July 11th and July 19th, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from ten countries: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with each country contributing 1,000 respondents, except the UK, which had 2,000 respondents.

²Details on supporting models and features to be determined.

³The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).

⁴Only available while the dialog box is open.

⁵Understanding multiple commands and Recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.

⁶In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1,2 emissions by 2050, maximize resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.

⁷Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

⁸Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

⁹Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹⁰Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/ 

¹¹Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

MANILA, Philippines – Sept, 2024 – As soon as the -ber months start, Filipinos get into the holiday spirit, kickstarting one of the longest holiday celebrations in the world. This is why Samsung has prepared exciting promos as early as September so you can begin your holiday shopping while also getting big savings!

Trade-in, shop and save on your holiday haul with amazing deals on Galaxy devices – here are the offers that can be the perfect gift this season to bring delight to your friends and family!

Share the Gift of Galaxy AI

The latest additions to Samsung’s Galaxy Z Series make for ideal gifts as these are power-packed with creativity and productivity features that are further enhanced with Galaxy AI.

The Galaxy Z Fold6 is perfect for your creative or workaholic family member as it offers a range of AI-powered features and tools that maximize the foldable’s form factor such as better Circle to Search with Google that allows side-by side viewing of results and the all-new Sketch to Image which allows you to generate image options based on a simple sketch on your photos or Notes app. Meanwhile, the Galaxy Z Flip6 is perfect for your jetsetter loved one as the new Auto Zoom feature on its FlexCam helps users find the best framing by detecting subjects through Galaxy AI while Live Translate and Interpreter will be useful for their next international travel.

Purchase the Galaxy Z Flip6 and get a free Galaxy Watch FE while the Galaxy Z Fold6 comes with a free Galaxy Watch6 Classic. You can also check out the Galaxy Z Flip5 with tokens worth up to P10,000 upon purchase, while the Galaxy Z Fold5 comes with up to P20,000 worth of tokens.

Powered with Galaxy AI, the Galaxy S24 series can also make a great gift this holiday season for those who love going to concerts or making content because of the phone’s super high-definition photos enhanced with ProVisual engine.

The Galaxy S24 Ultra has 4 powerful cameras that has 100X Space Zoom including 10x optical quality zoom and 100x digital zoom with Super Resolution technology. If you know a gamer or movie buff, they will also love this phone as it has a battery that can last up to 30 hours of video play which comes in handy on the go. If you’re looking for epic value, the Galaxy S23 FE is the phone to check out as it comes with flagship pro-grade camera features like a 50MP high-resolution lens and 3X optical zoom.

The Galaxy S24 Ultra comes with a free Galaxy Watch6 Classic, while the Galaxy S24+ and Galaxy S24 come with a free Galaxy Watch5 Pro with every purchase. Meanwhile, the Galaxy S23 FE comes with a free Galaxy Buds FE. You can also get up to 50% off the Galaxy Buds3 and Galaxy Buds2 series when you purchase with select Galaxy smartphones.

Made to keep up with your awesome lifestyle

For creative features at awesome value, you can’t go wrong with Samsung’s A series phones. The Galaxy A55 5G is packed with content creation tools such as the Dual Recording that can capture every moment with friends and family on both POVs or the Single Take which takes up to 14 shots from a 3-10 second recording. Your loved one can also now keep those memories clear as day with Stable HDR to record with both optical and video image stabilization. You can purchase the Galaxy A55 5G this September and get a free Galaxy Fit3 and Travel Adaptor.

Wellness on your wrist this season

It’s never too late to start a healthy lifestyle – delight sporty friends and health-conscious family members with the latest Galaxy watches, now powered with Galaxy AI features to deliver more accurate data for customized health recommendations.

The new Galaxy Watch Ultra provides a Titanium Grade 4 frame and 10ATM water resistance for unparalleled durability. It supports a wide range of altitudes—from 500 meters below sea level to 9,000 meters high with the new Multi-sports Tile and AI-powered Functional Threshold Power (FTP) metrics. It also offers the longest battery life in the Galaxy Watch lineup, with up to 100 hours in Power Saving mode and 48 hours in Exercise Power Saving mode.

Meanwhile, the Galaxy Watch7 supports everyday wellness as it can accurately track over 100 workouts and build routines. In addition to the new advanced AI algorithm for sleep analysis, Galaxy Watch7 offers the De Novo FDA-authorized Sleep Apnea feature, providing a tool to check potential signs of sleep apnea, along with heart rate monitoring, ECG and blood pressure tracking tools.

Get a free band with every purchase of Galaxy Watch Ultra and Galaxy Watch7 40mm and 44mm or get up to 30% off when you purchase with select Galaxy smartphones.

Complete your holiday checklist early or you can simply reward yourself with the latest Galaxy smartphones and devices while saving and getting great freebies from Samsung until September 30, 2024! Visit the Samsung Philippines website for more updates and follow them on Facebook, Instagram, and X (Twitter).

As the pioneer of modern foldable technology, Samsung continues to innovate and improve their foldable line with every launch – and their latest Flip is no exception!

The Galaxy Z Flip5 made waves last year with the debut of its larger cover screen and improved hinge. Now, with the Galaxy Z Flip6, Samsung further strengthens their position as a leader in foldable innovation with improvements on the Galaxy Z Flip6 hardware, camera and battery, plus adding even more Galaxy AI features that maximizes the foldable form factor.

For the foldable fans out there, here are the exciting new features you can get on the new Samsung Galaxy Z Flip6!

Upgraded camera and photo editing tools

The Galaxy Z Flip6 has made content creation more fun and convenient with upgrades and new features all loaded in a compact device. The Flip now has the flagship camera of the Galaxy S24. It boasts an upgraded 50MP Wide and 12MP Ultra-wide sensors that deliver clear and crisp details in pictures. The former also supports 2x optical zoom for noise-free photos while the AI zoom offers an advanced shooting experience with up to 10x zoom. Samsung’s Nightography feature is also enhanced with video HDR which allows you to capture more brilliant videos even in dim lighting.

Of course, the FlexCam is always a highlight of the Galaxy Z series, giving its users a unique camera experience. On the Galaxy Z Flip6, Samsung has elevated this feature even more with the new Auto Zoom, wherein the FlexCam can automatically find the best framing for your shot by detecting the subject and adjusting the zoom in or out. This way, you don’t have to choose between you, your friends or an incredible backdrop. You can find your best angle all while maintaining a hands-free experience.

After taking awesome photos, you can further enhance and personalize them with the native editing tools on the device. The new Portrait Studio allows you to transform your portraits into various styles such as watercolor, 3D, cartoon, among others. Another exciting new feature is the Sketch to Image. It not only allows you to beautify your sketches and simple drawings on the Notes app but also allows you to generate and add new realistic elements on your photos – you can add a watch on your wrist, a cat beside you or even draw furniture to help you visualize when renovating – the possibilities are endless.

Worry-free experience with improved battery life and durability

You can now make more content for longer as Samsung has improved the battery capacity of the Galaxy Z Flip6 to 4,000mAh, making it at par with the Galaxy S24. Samsung has also made battery life longer on the Flip through hardware and software optimization.

When it comes to durability, the Galaxy Z Flip6 now has the enhanced Armor Aluminum and Corning® Gorilla® Glass Victus® 2, making this the most durable Galaxy Z series yet. It also sports a floating screen, which is an added layer on your screen for better protection.

Finally, the new flip now also has an IP48 water resistance rating, meaning your device is protected from accidental submersion in fresh water up to 1.5 meters deep for up to 30 minutes and infiltration of objects larger than 1mm.

Revolutionary AI features optimized for foldables

The Samsung Galaxy Z Flip6 is sure to offer an unrivaled foldable experience not just with its hardware upgrades but with software upgrades, optimizing Galaxy AI features first launched in the Galaxy S24 series and new features exclusive to the Galaxy Z series that maximize the foldable form.

The 3.4-inch FlexWindow of the Galaxy Z Flip6 allows users to use Galaxy AI features without even opening the device. The Suggested Replies feature analyzes the way you type your messages and suggests quick responses personalized to you. For extra personalization, it also has the AI-powered Photo Ambient wallpaper, which allows your cover screen display to change real-time based on the weather outside. The FlexWindow also offers even more Widgets, allowing you to check information from multiple Widgets at a time.

Utilizing the flip’s cover screen, the Interpreter feature now comes with a new conversation mode, which shows the on-device translations on the cover screen for a more seamless conversational experience, while the Listening Mode option is perfect for one-way translations when listening to lectures, news reports, conferences, or even your favorite K-pop idol’s livestream. The Live Translate feature now also extends to third-party apps, allowing more of your phone calls to be translated directly on your device in real-time.

More sleek and premium finish

From a glossy exterior on the Galaxy Z Flip5 and Galaxy Z Fold5, Samsung turned to the feedback of its users for the design of its new foldables. The new Galaxy Z Flip6 and Galaxy Z Fold6 now come in a sleek matte finish that extends even up to its hinge and sides, making it less prone to fingerprints, and are available in chic new colorways. The Galaxy Z Flip6 is available in blue, mint, yellow, and silver shadow, while the Galaxy Z Fold6 comes in silver shadow, navy blue, and pink, which also outlines the cameras. They also have white and crafted black, the latter featuring a textured feel and adding an even more premium touch, while the Galaxy Z Flip6 has an additional peach colorway.

The Galaxy Z Flip6 and the Galaxy Z Fold6 start at P70,990.00 and P105,990 respectively and are now available at Samsung Authorized stores and Samsung.com/ph. Samsung also has several promos in store for their new devices. Enhanced trade in offers are up for grabs as eligible devices get up to P15,000 trade-in incentive on top of the appraised value when you trade in your old device for the latest Galaxy Z Flip6 or Galaxy Z Fold6. Every purchase of the Galaxy Z Flip6 also comes with a free Galaxy Watch FE, while the Galaxy Z Fold6 comes with a free Galaxy Watch6 Classic 43mm.

Complete your new era with the latest Galaxy Watch7 and Galaxy Watch Ultra at 30% off and the Galaxy Buds3 series at 50% off when you bundle any one of these products with the Galaxy Z Flip6 or Galaxy Z Fold6.

Get up to 10% off with your credit card from participating banks, all at 0% installment for 24 months. Stay worry free and enjoy FREE 6 months of Samsung Care+ on your device or you can opt to upgrade to a 1-year Samsung Care+ plan for 50% off or a 2-year plan at 25% off if you purchase at Samsung Care+ participating stores. These offers are available until August 31, 2024.

Visit the Samsung Philippines website to stay up to date on the newest news about Samsung, and follow them on Facebook, Instagram, and X (Twitter).