MANILA, Philippines – May 23, 2025 – Mark your calendars for the highly anticipated return of the eighth edition of Samsung LazMall Super Brand Day on 23 May, which will present a star-studded line-up of Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Samsung All-Star Sale”, turns the spotlight to a wide range of premium innovations across mobile devices, home appliances, TVs and monitors, offering exclusive deals tailored to Southeast Asian consumers’ needs and passions.

As one of the largest online sales events held by Samsung Electronics in partnership with Lazada, a leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day calls for shoppers across the region to enjoy special promotions, limited-time discounts, and exciting engagement activities.

For those seeking the best-in-class mobile innovations, don’t miss the Galaxy S24 Ultra,which helps unleash whole new levels of creativity, productivity and possibility with Galaxy AI, along with pro-level photography and videography capabilities. There is also the Galaxy Z Fold 6, which puts PC-like power in your pocket, made powerful than ever with its super-slim, productive screen. Check out the amazing offers for these Galaxy devices and more at this page.

Consumers looking to upgrade their experiences at home can explore the latest immersive viewing experiences for all your productivity, entertainment and even gaming needs, available with QLED 4K Smart TVs, Crystal UHD 4K Smart TVs, Odyssey OLED Gaming Monitors and ViewFinity Smart monitors. Homeowners can also look forward to a cool and stylish home this summer with new Bespoke AI home appliances including Bespoke WindFree Air Conditioner. Shoppers can browse through these products and promos on the Samsung LazMall page.

To deliver an interactive and engaging shopping experience, Samsung will also unveil an interactive game for shoppers to claim promo codes and win big savings while purchasing Samsung’s all-star innovations on Lazada. All shoppers are encouraged to tune into Samsung’s livestream at LazLive as for the launch of real-time deals and promotions.

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “At Samsung, our consumers are always at the forefront of all our innovations. We are excited to be partnering with Lazada again, to offer our shoppers in Southeast Asia a fun and convenient experience while shopping for the latest premium Samsung products that they love and know. Savvy consumers who are looking forward to getting their hands on their wishlisted Samsung devices and appliances will be thrilled with the exclusive ‘All-Star Sale’ deals that cannot be missed.”

Highlights of Samsung’s LazMall Super Brand Day in the Philippines include:

• Hassle free 0% installment payment offers with BDO credit card.
• Get up to 60% off upon trade-in of eligible devices.
• Save up to P30,700 on the Galaxy Z Fold6, Flip6, S24 Ultra, and S24 FE.
• Enjoy discounts of up to P6,000 on select Galaxy A series models, including the A06, A16 (5G and LTE), A05s, and A35 5G.
• Snag 50% savings on the Galaxy Watch6 Classic and other wearables like the Buds3, Buds FE, and Watch FE.
• Get up to P12,800 off on select Galaxy Tablets, including the Tab S9, Tab S9 FE series, and Tab A9.
• Unlock up to 50% off on select Samsung TVs & sound devices with special vouchers up to ₱2,500 off.
• Score up to 45% off on select Online Exclusive refrigerators, TVs, air conditioners and monitors.
• Get up to 45% off on the Bespoke WindFree Air Conditioner and other WindFree models.
• Claim up to ₱4,000 extra vouchers on all Samsung consumer electronics products.

Find out more about Samsung x Lazada Super Brand Day at https://lazada.com.ph/shop/samsung-official-store. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

Terms and conditions apply. Per DTI Fair Trade Permit No. FTEB 219960, 219715, 222095, 219397, 216998, 224329 Series of 2025

Samsung has unveiled its hot offers for the Galaxy S and Z series this April, marking a perfect opportunity to grab the latest flagship devices, such as the Galaxy S24 Ultra, Galaxy S24 FE, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Z Fold5, and Galaxy Z Flip5 which you can get for up to P20,000 off this April only.

With these deals, Samsung is making its flagship devices more accessible than ever before—bringing powerful performance, stunning displays, and the most innovative Galaxy AI features within reach.

An Epic Summer Like Never Before with the Galaxy S Series

Summer is the season for travel and recreation, and what better way to upgrade your vacation experience than to have a reliable companion on your hands? An epic adventure awaits with Galaxy AI on the Galaxy S24 Ultra, now made more affordable with a P5,000 discount until April 30, 2025, and Galaxy S24 FE, which now starts at P32,990 only.

Simplify your travels with Circle to Search with Google. Just press and hold the home button, circle any destination on your feed, and instantly find out more details on the location. Paired with features like Live Translate and Interpreter, exploring a foreign country is a breeze—translate menus and signs on the spot or even converse with a local, no third-party apps required. And with the Galaxy S24 Ultra and S24 FE’s top-notch quad-cam and triple-cam features with ProVisual Engine, you’ll capture stunning shots day or night, including epic street night scenes.

Unfold Adventure with the Galaxy Z Series

Joining the summer party is the Galaxy Z series which you can get with up to P20,000 discount until April 30! With the Galaxy Z series, editing your travel photos is now simpler with Galaxy AI’s Photo Assist, which allows you to seamlessly edit pictures with just a tap of your finger–remove photobombers, take slow motion videos, and even remove unwanted background noise from videos with Audio Eraser.

The Galaxy Z series features a sleek, compact, foldable design that allows you to take it with you anywhere you go, while also giving you the power to play, be productive, and record with Galaxy AI. Be it a stroll on the beach, going to new restaurants, or hiking up a mountain, you can be sure that the Galaxy Z series is with you, every step of the way. Traveling solo? No problem–simply use the Galaxy Z Flip5 and Galaxy Z Flip6’s FlexCam to effortlessly take content. You can also make use of the cover screen while using Live Translate to strike up more seamless conversations.

Summer Deals For Your Summer Journey

All these exciting features available in the Galaxy S and Z series are now within reach this summer as Samsung is giving out promos worth your while! Grab yours today through Samsung.com/ph, authorized Samsung dealers, and Samsung Experience Stores.

For more information on the Galaxy S24 Ultra and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/buy/.

For more information on the Galaxy S24 FE and its promos, please visit  https://www.samsung.com/ph/smartphones/galaxy-s24-fe/buy/.

For more information on the Galaxy Z Fold6 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-fold6/buy/.

For more information on the Galaxy Z Flip6 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-flip6/buy/.

For more information on the Galaxy Z Fold5 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-fold5/buy/.

For more information on the Galaxy Z Flip5 and its promos, please visit https://www.samsung.com/ph/smartphones/galaxy-z-flip5/buy/.

*Terms and conditions apply. DTI Fair Trade Permit No. FTEB-220249, FTEB-218697 Series of 2025

MANILA, PHILIPPINES – 04 November 2024 – Samsung Electronics Co. Ltd unlocks a blast from the past with the launch of its Y2K 4eva collection of mobile accessories in the Southeast Asia and Oceania (SEAO) region, which aims to bring Y2K style roaring into the present. A nod to trends in the 2000s, the new Y2K 4eva collection features bold, playful and nostalgic accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds 3 series, including special designs in collaboration with Paul Frank and MILO.

Based on a study by GWI, Y2K era pop culture has been making a resurgence in recent years as Millennials and Generation Z (Gen Zs) feel particularly nostalgic for media in the 2000s^[1]. Millennials and Gen Zs are adding their own twist by infusing 21^st century kitsch and digital retrofuturism into their day to day, such as thrifting and the use of film filter effects for digital photography, which have become a trend among this specific demographic.

Innovative Design Meets Iconic Style

The launch of the Y2K 4eva collection is not just about accessories, but also a time capsule that reminds of the simple and fun years of our youth, when our love affair with technology was still new, at the dawn of the early internet heralded by the buzz of dial-up connections. The collection will feature Samsung original Y2K 4eva designs that are bold, playful and nostalgic, sporting disco motifs and a back-to-school vibe many will love.

Paul Frank Galaxy Z Flip6 Case with Animated Wallpaper, Sticker Sheet and Griptok

As part of this year’s Y2K 4eva collection, Samsung has collaborated with Paul Frank to feature designs set in Planned Pines, a utopian universe that is a reminder of fun, playful and fearless times before the complexities of adulthood set in, adorned with Paul Frank’s beloved Julius the Monkey.

Paul Frank sits at the intersection between nostalgia and fashion, embracing fun, light-hearted moments that reflect the next generations’ individuality while promoting inclusivity and community.

MILO Galaxy Z Flip6 Case with Animated Wallpaper and Sticker Sheet

Samsung has also collaborated with MILO to create a uniquely designed phone case that is reminiscent of a recess favorite and a generational household staple that many have. For many, the love for MILO often begins at childhood – the iconic cocoa malt beverage for a school morning breakfast, or an energizing pick-me-up during sports days and recess. This collaboration celebrates the timeless joy that MILO brings, connecting with fans who grew up loving MILO. The iconic MILO tin featured in the phone design pays homage to the heritage that remains a staple in many SEAO homes, igniting fond memories of growing up.

Accessories in the Y2K 4eva collection range from phone cases with animated cover screen wallpapers for the Galaxy Z Flip6, Buds case for the Galaxy Buds 3 series, Griptoks, and sticker sheets. They will be up for grabs across the SEAO region through social contests, giveaways, and purchase redemptions^[2].

“The Y2K movement has grown in popularity among Millennials and Gen Zs today. At Samsung, we are excited to bring a fresh and playful twist to our latest Galaxy devices through this movement by empowering our fans and users to explore the styles that resonate with who they are and what they like,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “Our Y2K 4eva collection, in collaboration with iconic brands like Paul Frank and MILO, reflects our efforts as a distinctive brand that continues to innovate, offering our customers unique accessories that are functional and also serve as a form of self-expression.”

“Together with Samsung, we are excited to bring new ways for Paul Frank fans to have meaningful engagements with Julius and his friends. We are delighted to collaborate on this exciting Y2K 4eva collection with the Samsung team and bring together playful and fun accessories that both our customers will be sure to enjoy” said Michael Puglisi, Brand Director & Global Licensing, Futurity Brands.

“We are delighted to partner with Samsung to bring something fresh to MILO fans from across SEAO. As a generationally well-loved brand, this Y2K interpretation would be especially special for those who started loving MILO as kids-back in this era. It is an homage to the timeless joy and nutritious energy that MILO brings to families across the region,” said Michelle Marie Avarillo, Global Category Business Head – Kids & Teens Nutrition at Nestlé.

[1] Based on a study conducted by GWI, a consumer research agency, where 6,390 internet users aged 16-64 were asked about media from the past that they feel nostalgic for.

[2] Paul Frank collaboration accessories are available in the

It is an exciting time to be a consumer in Southeast Asia and Oceania (SEAO), as the digital landscape undergoes profound transformation, fueled by the rapid adoption of AI technologies. In a dynamic region like SEAO with diverse local cultures and values, a new generation of tech-savvy consumers – Gen Zs and Millennials – are demanding highly personalized experiences that appeal to their unique preferences across product and service offerings. Increasingly, consumers expect technology to seamlessly integrate into their lives, anticipate their needs, and to offer tailored solutions that truly matter.

At Samsung, we recognize this ongoing paradigm shift and are committed to meeting this demand head-on with our vision for AI to power new innovations across our businesses and to unlock new and personalized experiences to make life better for everyone. With many devices around the world and even more connected through Samsung’s platforms and services, we are uniquely positioned to bring an AI-powered future to life across the strength and scale of our diversified businesses.

This vision is underpinned by our decade-long investment in research and development, as well as in AI technologies. These investments are part of a long-term plan to ensure that Samsung remains at the forefront of AI innovation, enabling us to deliver on our promise of personalized AI experiences.

Delivering Personalized Experiences through AI

To meet the unique needs and preferences of consumers in SEAO, we are tailoring our AI strategy to bring personalized experiences to users here, emphasizing cultural relevance and localization. We understand that just as users in SEAO come from a proverbial melting pot of languages and cultures, building a one-size-fits-all solution simply cannot work, and therefore we want to develop AI solutions that are sensitive to the diverse needs in our region.

Galaxy AI: Wider Support of Languages and Dialects in SEAO

To start, Galaxy AI[1], available on our mobile devices, now supports a wider range of languages and dialects in SEAO, making it more accessible and useful to our customers. Earlier this year, we announced the addition of new languages and dialects, including Australian English and Cantonese, adding to a total of 16 languages[2] available in our region such as Indonesian, Thai and Vietnamese. We are committed in our efforts, and will expand support for Galaxy AI to 20 languages by end of this year.

An Indonesian content creator using the AI Composer feature on the Galaxy Z Flip6 to generate catchy social media captions in local language.

We are also extending the capabilities of Galaxy AI to more Samsung mobile device users, further democratizing access to AI-powered experiences. The newest Galaxy Z Fold6 and Flip6 devices bring Galaxy AI to foldable form factors, unlocking new possibilities for users in SEAO and globally. With the One UI 6.1.1 update, which has begun rollout in SEAO, the latest Galaxy AI features such as Sketch to image and Portrait Studio will be expanded to even more Galaxy models, bringing the power of personalized AI into more hands. To cater to the unique needs of different consumer groups, we also continue to provide more choices through various devices such as our latest Galaxy 24 FE and tablets that also have Galaxy AI features available.

Launch of Galaxy Ring in SEAO

For our wearable companions, we are tapping onto AI to augment offerings such as Samsung Health, to provide users with personalized insights and recommendations to improve their well-being. By bringing Galaxy AI to Galaxy Watch, we are combining powerful on-device AI with the extensive Samsung Health app to enable more comprehensive health insights, along with motivational encouragement to help you improve your daily wellness[3].

Expanding our wearables portfolio further, the Galaxy Ring, which will launch in our region this quarter, offers a simple approach to everyday wellness in yet another form factor. Designed for 24/7 health monitoring, Galaxy Ring is compact and fits comfortably on the finger. Galaxy Ring features Samsung’s best-in-class sleep analysis and a powerful sleep AI algorithm to help users easily understand sleep patterns and build better habits3. The new features like Energy Score[4] enable users to receive a better understanding of their daily condition through a combined analysis of personal health metrics including sleep time, sleeping heart rate, and more. This is just the start of Samsung’s journey to build some of the most personalized health experiences yet.

Smarter and personalized homes with AI

Across our wider Samsung ecosystem of home appliances and TVs, we are working hard to integrate AI to further improve the lives of our customers, allowing them to manage their homes in a smarter way. Our home appliances are equipped with AI capabilities that enable them to connect with each other for simplified usage and control, as well as improved performance, creating experiences where you can live more by doing less.

For example, with built-in Wi-Fi, internal cameras, AI-enabling chips and compatibility with SmartThings, our latest Bespoke AI appliances integrate enhanced features and connectivity to lay the foundation for a truly smart home. Our 4-Door French Door Refrigerator with AI Family Hub^TM comes with AI Vision Inside[5], which uses an internal camera to identify up to 33 fresh food items that go in and out of the fridge. Users can easily manage their food list and get recipe recommendations for a more personalized kitchen experience. Providing a seamless and customized laundry solution, the Bespoke AI Laundry Combo^TM, which will be launched in our region this quarter, intelligently adjusts the washing and drying performance for each load with AI Wash & Dry[6]. It also senses the weight of the laundry, fabric[7], and soil level to dispense the appropriate amount of water and detergent[8], and then adjusts the drying process to suit the weight and fabric.

The Bespoke AI Laundry ComboTM, which will be launched in all SEAO markets this year, presents innovative solutions for a fuss-free experience.

Even our TVs are smarter today, with Samsung TVs like the Neo QLED 8K coming with features like AI Customization Mode that adjusts the picture based on user preference. With AI Energy Mode, available when connected to SmartThings, it helps to monitor energy usage in real-time and adjusts to the environment, without compromising picture quality. 

The Neo QLED 8K’s AI Customization Mode automatically adjusts picture settings to users’ preferences.

Samsung’s Commitment to Responsible AI

As we continue to push the boundaries of AI innovation, Samsung remains committed to responsible AI development. Our AI ethics principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ guide our approach[9], ensuring that we develop and deploy AI technologies in a manner that is ethical and respects the rights of individuals.

Our approach to AI is quite like the security-first mindset that we first pioneered with Knox. In this, we want to give users the flexibility to personalize their privacy and security settings, exactly according to their preferences. The Galaxy AI dashboard lets users control which feature to operate on the device, and provides users the choice to opt out of cloud-based processing if preferred[10]. This lets users stay in control of their privacy while continuing to enjoy all the benefits of Galaxy AI. Beyond mobile devices, our TVs and home appliances will also be secured with Knox Matrix, enhancing your security across multi-devices experiences.

The Future of Personalized AI with Samsung

We are excited about the future of personalized AI, and we want to continue leading the way for the consumer AI revolution in SEAO. We believe that AI has the potential to transform all our lives for the better, and we want to play a more active role in shaping a future where AI-powered personalization is accessible and beneficial to all, and in a responsible manner.

As AI becomes ubiquitous, we have to focus not just on the technology, but the human-centric experiences, value and benefits that are meaningful to consumers for us to drive AI leadership.

There’s no better time than now to embrace the potential of personalized AI with Samsung. We invite you to join us on this exciting journey as we continue to innovate and create AI experiences that enrich your lives.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese, English (India, United Kingdom, United States), French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[3] Samsung Health and Galaxy Ring are not medical/therapeutic devices/services. Intended for general wellness and fitness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[4] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Ring or Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch or Galaxy Ring must be synchronized with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[5] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[6] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[8] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.

[9] Refer for more details: https://www.samsung.com/global/sustainability/people/tech-for-all/#anchor4

[10] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

Samsung’s 2024 Galaxy Grand Holiday Sale features a dazzling lineup of deals for Galaxy devices that make life smarter and more convenient for your loved ones. Delight in these unbeatable trade-in offers and stack up on savings with special bundles and freebies. Don’t miss out on these exclusive offers this October, available at Samsung.com, Samsung Experience Stores, Samsung’s Flagship store at   Lazada and Shopee, and Authorized Stores nationwide.

Made to unfold the epic ber-moments

The latest Galaxy foldables make the perfect gifts for the season, with Galaxy AI features that take advantage of its foldable form. The Galaxy Z Flip6 enhances content creation with its new 50MP Wide and 12MP Ultra-wide sensors, plus an upgraded 4000 mAh battery.  Meanwhile, the Galaxy Z Fold6 is now wider yet lighter, with AI-powered features that maximize the large screen like Note Assist, which enables translation, summaries, auto-formatting, and a transcript feature for voice recordings.

Each Galaxy Z Fold6 purchase comes with a FREE Galaxy Watch6 Classic worth 22,290, while a Flip6 purchase comes with a free Galaxy Watch FE worth 12,990. The Galaxy Z Fold5 is also up for grabs with a P20,000 discount, while you can get P10,000 off for the Galaxy Z Flip5.

Meanwhile, the Galaxy S24 series revolutionizes content creation and productivity with a Quad Tele System that has a  50 MP Adaptive Pixel sensor for optical quality across various zoom levels, with crystal clear results even at 100x magnification with Space Zoom. Combine this with Galaxy AI features like Generative Edit and Edit Suggestion for hassle-free post-processing and Galaxy AI’s Live Translate, Interpreter, and Note Assist for better productivity.

Get any of the Galaxy S24 series devices with trade-in offers of up to P10,000 and cross-sell deals of 50% off for the Galaxy Buds2 series and 30% off for any Galaxy Watch or the Galaxy Buds3 series.

Embrace Awesome innovation this holiday season

Both the Galaxy A55 5G and Galaxy A35 are value-packed with optical image stabilization (OIS) and video digital image stabilization (VDIS), ideal for capturing unforgettable moments, while editing is made easier with various tools like Edit Suggestion or Object Eraser.

Available in sleek Blue Black and cool Light Blue, the Galaxy A06 combines style, functionality, and affordability. Capture stunning moments with its value-packed 50MP rear camera and 8MP front camera, while its 5,000mAh battery guarantees long-lasting power for seamless multitasking.

Every Galaxy A55 and A35 5G purchase comes with a free Buds FE and a travel adapter totaling P6,680 in freebies, while trade-in savings can stack up to P3,000 for the Galaxy A55 5G and P2,000 for the Galaxy A35 5G. The Galaxy A06’s cross-sell offers include 20% off on Buds2 Pro and Buds2 and 10% off on selected Galaxy watches and Galaxy Buds3 series.

Empowering the gift of creativity for all

The new Galaxy Tab S10+ and Ultra offer the largest tablet screen size yet in the market and is the first tablet built with Galaxy AI enhancements. With its improved processing power, the Galaxy Tab S10 series boosts efficiency with AI-powered productivity features like Note Assist, making taking notes easy. Other useful capabilities include its PDF Overlay Transition and Handwriting Help excellent for homework and journaling.

The Sketch to Image is also here as the ideal creative assistant to help you relieve your mental roadblocks. Plus, the AI-powered Air Command feature on the S Pen can be easily launched by the Galaxy AI Key on the Book Cover Keyboard 5 with written prompts, making it easier for users to choose between Samsung’s Bixby and Google’s Gemini for a customized AI experience.

Grab the latest Galaxy Tab S10 series with a FREE Galaxy Buds FE and complimentary entertainment bundles,  including a 12-month personal membership to Microsoft 365 and a 3-month subscription to YouTube Premium, which you can get from October 10 to 31, 2024.

For studious loved ones, the Galaxy Tab S9 Ultra is the perfect study buddy, featuring a bright adaptive display for outdoor use and an IP68-rated S Pen for writing, drawing, and taking notes. Give them the Tab S9 Ultra which comes with a Free Book Cover Keyboard, or go for the Tab S9+, S9, S9 FE or Tab A9+  for a free Keyboard Slim.

Share the joy of movement and health with Galaxy

For the active lifestyle seekers, the Galaxy Watch Ultra is the perfect gift combining premium health AI features with exceptional durability. It tracks triathlon workouts with the new Multi-sports Tile and offers advanced metrics like Functional Threshold Power for cycling. Its cushion design, Dynamic Lug System, Titanium Grade 4 frame, and 10ATM ensure comfort and protection for any adventure that awaits.

Meanwhile, the Galaxy Buds3 series offers an enhanced audio experience for music lovers with advanced noise-canceling technology and superior sound quality. They can also enjoy communicating without interruption thanks to the Buds3 Pro’s innovative Galaxy AI features like real-time translation using an Interpreter and convenient Voice Command for hands-free control.

Enjoy up to 30% off on a Watch Ultra or Buds3 Pro when you purchase any from the Galaxy S24 Series, S23 Series, Z Flip/Fold6, Z Flip/Fold5, Z Flip/Fold4, S23 FE Series, Tab S9 Series and Tab S9 FE. On top of that, get trade-in savings of up to P5,000 for your Watch Ultra, and up to P1,000 for your Buds3 Pro.

Make the holidays unforgettable for your loved ones with these fantastic Galaxy deals this month of October 2024, available at Samsung.com, Samsung Experience Stores, Samsung’s Flagship store at Lazada and Shopee, and Authorized Stores nationwide.

Terms and conditions apply.

DTI Fair Trade  Permit Nos. FTEB- 201232, 200262, 202678, 202736, 202680, 202753, 202676, 202668, 202669, 203442, 202575 Series of 2024

SEOUL, Korea – Sept. 5, 2024 – Samsung Electronics Co., Ltd. today announced the expansion of One UI 6.1.1[1], which will bring the latest Galaxy AI features to more Galaxy devices through a new update. With the rollout beginning in September, the update will extend the AI features of Galaxy Z Fold6 and Z Flip6 to previous models including the Galaxy S24 series, S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. With the latest advanced features across communication, productivity and creativity, the updated OS will elevate every mobile experience for users to deliver greater intelligence and convenience.

Intuitive Communication Without Barriers

Communicating with someone in another language is simple and easy with Galaxy AI. Interpreter[2] offers Listening Mode which will now be available on all expanded devices, and one-way translation that can be used while listening to a presentation.

With Chat Assist, users can easily draft emails, social media posts, and more using Composer[3]. Users can simply input a few keywords and Galaxy AI will generate a full message based on tone and personal style[4] for review. Suggested replies[5], previously only available on Galaxy Z Flip6, will now be available on Galaxy S24 series devices — offering quick replies from the wrist when connected to Galaxy Watch7 or Galaxy Watch Ultra.

Powerful Productivity From Anywhere

The latest expansion of Galaxy AI features can transform any Galaxy device into a powerful productivity tool. Note Assist[6] makes time-consuming meeting notes a thing of the past, enabling translation and note summaries, while the newly added transcript feature can quickly create notes based on voice recordings. For added convenience, PDF Overlay Translation[7] can effortlessly translate and overlay text in PDF files or even translate text in images and graphs. And Sketch to Image[8] helps enhance photos by generating a selection of image options that perfectly complement the original image based on simple sketches. Also, the advanced search capabilities of Circle to Search[9] with Google quickly generate search results and now offer step-by-step instructions for solving complex math problems, as well as a newly added Sound Search[10] feature.

Advanced Creativity Made Easy

Galaxy AI is enabling everyday users to create professional-grade content, whether they’re an amateur photographer or aspiring content creator. Instantly create portraits in a variety of styles such as 3D cartoon or watercolor with Portrait Studio[11]. Plus, Instant Slow-mo[12] users can seamlessly slow a video down while maintaining smooth image quality before quickly saving and sharing in just a few simple steps.

Availability

The software update for the Samsung Galaxy S24 series will begin rolling out in Korea on September 5, followed by North America and Europe on September 9. Software updates for additional Galaxy devices and countries will be available in the coming weeks.

***

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

1 The updated software version will be displayed as One UI 6.1 for the Galaxy S24 series, S23 series, and S23 FE, and One UI 6.1.1 for the Z Fold5, Z Flip5 and Tab S9 series.
2 Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.
3 Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.
4 Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.
5 Suggested Replies feature for Chat Assist requires network connection to receive messages. It can suggest replies with or without a network connection once the messages are received by the device. Samsung Account login required. Service availability may vary by language and app. Accuracy of results is not guaranteed.
6 Features for Note Assist require a network connection and Samsung Account login. Service availability may vary by language. Voice recording feature in the Samsung Notes app may not be supported in some countries. Summarizing feature is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed.
7 Overlay translation not supported for PDF files secured with password.
8 Sketch to Image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
9 Sequences shortened and simulated. Results for illustrative purposes only. Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Circle to Search is not available via FlexWindow.
10 Sound Search will be rolled out across regions and models on an ongoing basis to ensure feature accuracy and performance.
11 Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
12 Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

SEOUL, Korea – Aug. 14, 2024 – Samsung Electronics Co., Ltd. today announced the availability of Circle to Search with Google for select Galaxy A series[1], furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following Circle to Search’s availability on the selected Galaxy A series, the innovative search experience will also come to Galaxy Tab S9 FE and Tab S9 FE+, where large displays and Galaxy S Pen bring a new dimension to discovery.

Circle to Search has quickly become a fan favorite since launching on the Galaxy S24 series, offering a transformative experience of discovery that goes beyond traditional search methods. As it expanded to more Galaxy devices, including the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has continuously evolved to enhance its usability and intuitiveness, including adding full-page translation, homework help, and QR and barcode scanning capabilities. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series we’re bringing the ability to ask more complex questions about what you see to  even more of Samsung’s product lineup.

“These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are dedicated to bringing best-in-class AI technology to a broader audience, empowering users with the option to work more efficiently, create more freely, and enjoy richer, more personalized interactions with their devices.”

Circle to Search is a new way to search anything using a simple gesture – without switching apps. When Circle to Search is enabled, users can simply circle, highlight or tap anywhere on the screen to select the text, image or video they want to search.^[2] This feature — the result of a deep collaboration with Google — embodies the company’s long-standing commitment to openness and collaboration. With AI-powered results offering rich information and context, Circle to Search elevates the search experience to a new level of ease and excitement.

For more information about the Galaxy A series and Galaxy Tab S9 FE series, please visit: https://www.samsung.com/global/galaxy/

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[1] To be rolled out within August 2024 in the Philippines for the following models: Galaxy A55, A54, A35, and A34, and within September 2024 for Tab S9 FE and Tab S9 FE+. Availability of Circle to Search updates may vary by device model and market.

^[2] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

Whether you need to get in the zone to finish various tasks, create new content on the go, push your limits through outdoor sports or enjoy your me-time through music or a wellness break, accomplishing all of these is possible with a versatile set of devices that are compatible and easily synced —  like the Samsung Galaxy Ecosystem, now powered by Galaxy AI.

Switch to the Galaxy Z Fold6 and Flip6, which comes with design and durability upgrades and AI features that optimize its foldable form. Get individualized insights and customized health experiences with the Galaxy Watch Ultra and Watch7. Then take your connected experience to the Galaxy Buds3 series, which provides superior sound quality through Galaxy AI.

The real magic of the Samsung Galaxy Ecosystem lies in its seamless integration, where devices work together harmoniously to create a unified and efficient user experience. Start a task on the Galaxy Z Fold6, continue it on the Z Flip6, and take a call on the Buds3, all without missing a beat. Galaxy AI further elevates this integration by learning user preferences and optimizing performance across all devices, ensuring that every interaction is smooth.

With amazing offers up for grabs, check out all the reasons why you should experience Galaxy AI across the Samsung ecosystem!

Unfold New Possibilities with the Galaxy Z Fold6 and Z Flip6

Samsung’s innovation in foldables has produced the slimmest and lightest Galaxy Z series yet and also boasts Armor Aluminum and Corning® Gorilla® Glass Victus® 2 for maximum durability. Powered by the Snapdragon® 8 Gen 3 Mobile Platform, both foldables deliver top-tier CPU, GPU, and NPU performance, optimized for AI and enhanced graphics, with upgraded cooling systems for superior performance.

The Galaxy Z Flip6 enhances content creation with new 50MP Wide and 12MP Ultra-wide sensors, featuring 2x optical zoom and AI zoom up to 10x, plus improved Nightography and video HDR for clear low-light shots. Its upgraded 4000 mAh battery ensures longer battery life so you can maximize your productivity every day. Meanwhile, the Galaxy Z Fold6 is now wider yet lighter with a focus on portability. Its design has also been updated, with an elegant and precisely symmetrical form enhanced by its improved cover screen ratio, which offers a more natural bar-like viewing experience.

Galaxy AI builds on Samsung’s legacy of form factor innovation to propel a new era of work, creativity, and communication. The latest Galaxy Z series offers a range of AI-powered features that maximize the large screen and significantly enhance productivity, including Note Assist on Samsung Notes, which provides translation, summaries, and auto formatting with a transcript feature for voice recordings.

Get lost in the music, but not in translation with the newest Galaxy Buds3

Complementing the Fold6 and Flip6, the Galaxy Buds3 series offers an immersive audio experience. Equipped with advanced noise-canceling technology and superior sound quality, the Buds3 and Buds3 Pro ensure that users can enjoy their favorite music and calls without interruption.

The Galaxy Buds3 series, powered by Galaxy AI, enhances communication by offering real-time translation through the Interpreter feature. When used with the Galaxy Z Fold6 or Flip6, the Buds3 can translate foreign language lectures directly into your ears, breaking down language barriers and keeping you in the loop wherever in the world you are. Seamless connectivity with other Galaxy devices makes switching between calls, music, and other tasks effortless.

Get more personalized and customized health advice with the Watch7 series

The new Galaxy Watch series is designed as the ultimate wellness companion, featuring advanced health monitoring such as heart rate tracking, sleep analysis, and stress management, and integrates seamlessly with the Galaxy ecosystem for notifications, music control, and more.

At the forefront of this lineup is the Galaxy Watch Ultra, with its Titanium Grade 4 frame and 10ATM water resistance for unparalleled durability. Its Dynamic Lug System enhances comfort, making it ideal for extreme conditions. The Ultra supports a wide range of altitudes—from 500 meters below sea level to 9,000 meters high—tracking activities from ocean swimming to high-altitude cycling with the new Multi-sports Tile and AI-powered Functional Threshold Power (FTP) metrics. It also offers the longest battery life in the Galaxy Watch lineup, with up to 100 hours in Power Saving mode and 48 hours in Exercise Power Saving mode.

Offering more convenience is the Quick Button provides instant workout control, and an Emergency Siren for safety. Dedicated watch faces feature Night Mode for optimal readability in the dark, making the Galaxy Watch Ultra the ultimate tool for both everyday wellness and extreme adventures. To stay connected while working out, you can access WhatsApp, Google Calendar, and Gmail on your Galaxy Watch even when you are away from your smartphone or other Galaxy devices.

Seamless Integration for Enhanced Experience

Samsung also has several promos this August to help you experience the Galaxy ecosystem. Enhanced trade in offers are up for grabs as eligible devices get up to P15,000 trade-in incentive on top of the appraised value when you trade in your old device for the latest Galaxy Z Flip6 or Galaxy Z Fold6. Every purchase also comes with a FREE Galaxy Watch FE for Galaxy Z Flip6 or a Galaxy Watch6 Classic 43mm for Galaxy Z Fold6.

Complete your new era with the latest Galaxy Watch7 and Galaxy Watch Ultra at 30% off and the Galaxy Buds3 series at 50% off when you bundle any one of these products with the Galaxy Z Flip6 or Galaxy Z Fold6. Get a free Watch Ultra Band—designed for style and durability, when you purchase the Watch Ultra, and a fabric band when you get the Watch7, or get a free random Buds case when you buy any of the Buds series through Flexible Payment, Trade-In and Trade-Up offers – offer from website.

Get up to 10% off with your credit card from participating banks, all at 0% installment for 24 months. Stay worry free and enjoy FREE 6 months of Samsung Care+ on your device or you can opt to upgrade to a 1-year Samsung Care+ plan for 50% off or a 2-year plan at 25% off if you purchase at Samsung Care+ participating stores. These offers are available until August 31, 2024.

DTI Fair Trade Permit No. FTEB – 198741, 196927, 196930 Series of 2024

Samsung Electronics Philippines Co. – Samsung Electronics announced the availability of the new Samsung Shop App across select markets in the Southeast Asia and Oceania region, as part of its strategy to elevate and simplify the online shopping journey for Samsung users and fans.

The Southeast Asia and Oceania region continues to see a significant volume of purchases for electronic products made online. According to a study^[1] conducted by Samsung in August 2023, 42.6% of respondents in the region bought electronic devices or home appliances online in the past three months. As such, e-commerce remains an important channel for Samsung to expand its reach and growth to customers that are doing more of their shopping online.

After its launch last year in Australia, Indonesia, Thailand, Vietnam, the Samsung Shop App is now available in the Philippines; with plans to launch in more markets across Southeast Asia and Oceania. With the Samsung Shop App, users are provided with exclusive access to offers available only on the app. At the same time, the app is also able to personalize offers made available to users depending on their interests, while ensuring they can stay on top of the latest deals of Samsung products via timely notifications in the app.

For users making purchases through the Samsung Shop App, flexible payment options such as easy installment payments simplify the purchase process. Users can also easily view delivery details and do real-time tracking for orders made. As a feature benefit, users also have Official Samsung Warranty when purchasing products on the Shop App. At the same time, users can benefit from the Samsung Rewards program, which lets users easily earn and redeem points on every purchase made through the Samsung Shop App.

“Online shopping has always been a promising avenue to reach our customers, and the increase in online shoppers in the region, including the Philippines, tells us there is merit in creating more accessible shopping platforms. As we are continuously seeking ways to improve our customer experience, our goal with the launch of the Samsung Shop App in the Philippines is to bring our products that can help elevate work and play to more Filipinos, and allow them to seamlessly discover the best personalized deals suited for their unique needs and individuality,” says Min Su Chu, President of Samsung Electronics Philippines Corporation (SEPCO).

Immersive, app-tastic shopping experiences

With Samsung Shop App, Samsung is elevating the online shopping experience for customers and fans, all from the comfort of wherever they are, in the following ways:

• An optimized shopping experience on mobile devices: The Samsung Shop App will be available on both Android and iOS devices, with a mobile-optimized user interface that is user friendly, as well as a curated selection of the latest Samsung consumer electronics products available for purchase through the app, with the catalog of products available for purchase to be expanded in the months to come. In Q4 of this year, tablet users can take advantage of their larger screens for an optimized shopping experience.
• Real-time order status updates: Customers who make purchases on the Samsung Shop App can view details of orders made and receive real-time delivery notifications. For all purchases, customers are entitled to free shipping.
• Personalized recommendations: The Samsung Shop App will be able to offer personalized content and recommendations for Samsung products, including easy comparisons between users’ current devices and the latest models offered, as well as accessories for owned products.
• Exclusive discounts for students: Students from the Philippines will be able to save big on Samsung devices with exclusive discounts and offers for purchases made through the Samsung Shop App.
• Samsung Members-only benefits: Through the Members App, Samsung Members can be directed to exclusive Members-only discounts, offers, and experiential perks, along with the ability to earn additional loyalty benefits, on the Samsung Shop app.
• Exclusive in-app promotions for all: As part of the Samsung Shop App launch festivities, Samsung customers and users will be able to take advantage of a discount of ₱1,000 off with minimum spend of ₱10,000 using the code APP1KPH upon checkout. Promo is available now until December 31, 2024.

Enjoy the latest deals on the new device releases like the Galaxy Z Flip6 and Galaxy Z Fold6 and wearables like the Galaxy Watch7 Series, Galaxy Watch Ultra, and the Galaxy Buds3 series powered by Galaxy AI. Consumer Electronic products like Bespoke AI Home Appliances, Samsung AI TVs and Smart Monitors are also up for grabs. Check out the best deals today at the Samsung Shop App.  Users can also take advantage of Flexible Payment Options: Pay in monthly installments at 0% interest up to 36 months using HSBC, Metrobank, BDO, & BPI credit cards.

Samsung Shop App is available on the Google Play Store, and the App Store. To download and install the Samsung Shop App and take advantage of the promotions on offer, please visit https://www.samsung.com/ph/apps/samsung-shop-app/, or scan the QR code to download.

DTI Fair Trade Permit No. FTEB-195164

^[1] The study was conducted by Samsung Electronics Southeast Asia and Oceania with over 2,600 respondents across eight markets in the region.

As the pioneer of modern foldable technology, Samsung continues to innovate and improve their foldable line with every launch – and their latest Flip is no exception!

The Galaxy Z Flip5 made waves last year with the debut of its larger cover screen and improved hinge. Now, with the Galaxy Z Flip6, Samsung further strengthens their position as a leader in foldable innovation with improvements on the Galaxy Z Flip6 hardware, camera and battery, plus adding even more Galaxy AI features that maximizes the foldable form factor.

For the foldable fans out there, here are the exciting new features you can get on the new Samsung Galaxy Z Flip6!

Upgraded camera and photo editing tools

The Galaxy Z Flip6 has made content creation more fun and convenient with upgrades and new features all loaded in a compact device. The Flip now has the flagship camera of the Galaxy S24. It boasts an upgraded 50MP Wide and 12MP Ultra-wide sensors that deliver clear and crisp details in pictures. The former also supports 2x optical zoom for noise-free photos while the AI zoom offers an advanced shooting experience with up to 10x zoom. Samsung’s Nightography feature is also enhanced with video HDR which allows you to capture more brilliant videos even in dim lighting.

Of course, the FlexCam is always a highlight of the Galaxy Z series, giving its users a unique camera experience. On the Galaxy Z Flip6, Samsung has elevated this feature even more with the new Auto Zoom, wherein the FlexCam can automatically find the best framing for your shot by detecting the subject and adjusting the zoom in or out. This way, you don’t have to choose between you, your friends or an incredible backdrop. You can find your best angle all while maintaining a hands-free experience.

After taking awesome photos, you can further enhance and personalize them with the native editing tools on the device. The new Portrait Studio allows you to transform your portraits into various styles such as watercolor, 3D, cartoon, among others. Another exciting new feature is the Sketch to Image. It not only allows you to beautify your sketches and simple drawings on the Notes app but also allows you to generate and add new realistic elements on your photos – you can add a watch on your wrist, a cat beside you or even draw furniture to help you visualize when renovating – the possibilities are endless.

Worry-free experience with improved battery life and durability

You can now make more content for longer as Samsung has improved the battery capacity of the Galaxy Z Flip6 to 4,000mAh, making it at par with the Galaxy S24. Samsung has also made battery life longer on the Flip through hardware and software optimization.

When it comes to durability, the Galaxy Z Flip6 now has the enhanced Armor Aluminum and Corning® Gorilla® Glass Victus® 2, making this the most durable Galaxy Z series yet. It also sports a floating screen, which is an added layer on your screen for better protection.

Finally, the new flip now also has an IP48 water resistance rating, meaning your device is protected from accidental submersion in fresh water up to 1.5 meters deep for up to 30 minutes and infiltration of objects larger than 1mm.

Revolutionary AI features optimized for foldables

The Samsung Galaxy Z Flip6 is sure to offer an unrivaled foldable experience not just with its hardware upgrades but with software upgrades, optimizing Galaxy AI features first launched in the Galaxy S24 series and new features exclusive to the Galaxy Z series that maximize the foldable form.

The 3.4-inch FlexWindow of the Galaxy Z Flip6 allows users to use Galaxy AI features without even opening the device. The Suggested Replies feature analyzes the way you type your messages and suggests quick responses personalized to you. For extra personalization, it also has the AI-powered Photo Ambient wallpaper, which allows your cover screen display to change real-time based on the weather outside. The FlexWindow also offers even more Widgets, allowing you to check information from multiple Widgets at a time.

Utilizing the flip’s cover screen, the Interpreter feature now comes with a new conversation mode, which shows the on-device translations on the cover screen for a more seamless conversational experience, while the Listening Mode option is perfect for one-way translations when listening to lectures, news reports, conferences, or even your favorite K-pop idol’s livestream. The Live Translate feature now also extends to third-party apps, allowing more of your phone calls to be translated directly on your device in real-time.

More sleek and premium finish

From a glossy exterior on the Galaxy Z Flip5 and Galaxy Z Fold5, Samsung turned to the feedback of its users for the design of its new foldables. The new Galaxy Z Flip6 and Galaxy Z Fold6 now come in a sleek matte finish that extends even up to its hinge and sides, making it less prone to fingerprints, and are available in chic new colorways. The Galaxy Z Flip6 is available in blue, mint, yellow, and silver shadow, while the Galaxy Z Fold6 comes in silver shadow, navy blue, and pink, which also outlines the cameras. They also have white and crafted black, the latter featuring a textured feel and adding an even more premium touch, while the Galaxy Z Flip6 has an additional peach colorway.

The Galaxy Z Flip6 and the Galaxy Z Fold6 start at P70,990.00 and P105,990 respectively and are now available at Samsung Authorized stores and Samsung.com/ph. Samsung also has several promos in store for their new devices. Enhanced trade in offers are up for grabs as eligible devices get up to P15,000 trade-in incentive on top of the appraised value when you trade in your old device for the latest Galaxy Z Flip6 or Galaxy Z Fold6. Every purchase of the Galaxy Z Flip6 also comes with a free Galaxy Watch FE, while the Galaxy Z Fold6 comes with a free Galaxy Watch6 Classic 43mm.

Complete your new era with the latest Galaxy Watch7 and Galaxy Watch Ultra at 30% off and the Galaxy Buds3 series at 50% off when you bundle any one of these products with the Galaxy Z Flip6 or Galaxy Z Fold6.

Get up to 10% off with your credit card from participating banks, all at 0% installment for 24 months. Stay worry free and enjoy FREE 6 months of Samsung Care+ on your device or you can opt to upgrade to a 1-year Samsung Care+ plan for 50% off or a 2-year plan at 25% off if you purchase at Samsung Care+ participating stores. These offers are available until August 31, 2024.

Visit the Samsung Philippines website to stay up to date on the newest news about Samsung, and follow them on Facebook, Instagram, and X (Twitter).