Galaxy Z Fold – Samsung Newsroom Philippines

Samsung Flips into Action for Sony Pictures’ Spider-Man™: Brand New Day

Wed, 17 Jun 2026 17:24:36 +0000

Beginning tomorrow, Samsung is inviting fans to step into the world of Spider-Man: Brand New Day through the launch of the Spidey Tracker, an interactive experience powered by Samsung Galaxy. Developed in the film by Ned Leeds, (the character played by Jacob Batalon) on a Samsung Galaxy device to track Spider-Man’s whereabouts, the tracker is now being brought to life as a custom website for fans.

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

“Incorporating Galaxy technology into such a beloved Spider-Man storytelling world gives us a chance to showcase how even your friendly neighborhood hero relies only on Samsung Galaxy,” said Keena Grigsby, Chief Marketing Officer and Vice President Mobile eXperience at Samsung Electronics America. “This is the perfect opportunity to double down on our belief that Galaxy devices are designed to help everyone stay connected — whether you’re taking photos with friends, keeping up with loved ones, or saving New York.”

Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & 2026 MARVEL. ©2026 CPII & TSG

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology helps people stay close to those who matter most. It celebrates the importance of human connection and self-expression, bringing together Samsung’s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world’s most iconic heroes.

“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.

Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues, popular creator videos, and maybe even a Samsung Experience Store — keep your eyes peeled!

Learn more about the latest Galaxy innovations keeping your favorite heroes connected at Samsung.com and don’t miss Sony Pictures’ Spider-Man: Brand New Day exclusively in Philippine theaters July 29.

Your Smartphone Camera Now Gets What You’re Looking At — and Responds

Wed, 11 Jun 2025 21:08:06 +0000

Today’s mobile imaging goes beyond just a high-quality lens or advanced sensor — it demands seamless integration of hardware, software and AI. That’s why Samsung Electronics approaches camera innovation as a holistic system, where each advancement is supported by tightly integrated technologies. This unified vision allows Galaxy devices to continuously redefine mobile photography, empowering users to capture, create and communicate more meaningfully.

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

Stay tuned. The camera will only get smarter — helping users capture life’s moments more vividly and make everyday experiences more seamless, personal and impactful.

The Ultra experience is ready to unfold.

Thin, Light and Built to Last: The New Era of the Galaxy Z Series

Tue, 10 Jun 2025 08:36:19 +0000

While people have long valued smartphones for their power, convenience and usability, they’ve also expected a mobile device that blends versatility with portability. At Samsung Electronics, our drive to deliver the ultimate mobile experience has always been guided by the needs of our users. This unwavering commitment to meeting their evolving needs has driven the development and ongoing refinement of innovative form factors that consistently redefine the parameters of mobile experiences.

Introduced in 2019, the first Galaxy Fold was a completely new form factor that combined the portability of a smartphone with the extensive productivity of a tablet — challenging conventional perceptions of what a smartphone could be. Driven by the bold vision that foldable phones could reconcile two seemingly conflicting demands — large screens and true portability — Samsung looked to other industries for inspiration, engineering a durable hinge and proving that smartphone displays, too, could fold. It was a synthesis of creativity and productivity that unlocked new possibilities — from seamless multitasking on the go to immersive content creation.

But smartphones are constant companions that we tuck into our pockets, use with one hand and take everywhere we go. So it’s only natural that users desire a foldable device that is as easy to carry as it is to use. To that end, Samsung engineers and designers are refining each generation of the Galaxy Z series to be thinner, lighter and more durable than the last.

https://img.global.news.samsung.com/global/wp-content/uploads/2025/06/Samsung-Mobile-Galaxy-Z-series-Z-Fold-Thin-Light-Built-To-Last-Ultra-experience_main1.mp4

This year, that journey reaches a new milestone. The newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet — meticulously crafted and built to last.

The Ultra experience is ready to unfold.

Meet the Next Chapter of Ultra

Wed, 04 Jun 2025 07:03:50 +0000

For years, Samsung has listened to users asking for bigger screens, better cameras and new ways to connect and create. The demand is clear — an Ultra-experience that goes beyond a simple list of upgraded features in a smaller and more portable form factor.

That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded subway train for your evening commute with the device folded in hand and use voice controls to have AI find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life—all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimized for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms– into a more immersive entertainment hub, a spacious workspace, or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.