As foldable smartphones evolve, the conversation goes beyond how a device looks or how thin it can be. What matters is how its design, materials, and components work together through everyday use. With eight generations of foldable innovation, Samsung continues to refine its Galaxy Z series around this principle, bringing together durability, versatile screen experiences, and devices designed for different users and needs.

Engineering a Foldable for Everyday Life

A refined foldable experience starts with more than a slim profile. Samsung engineers the complete device, balancing materials, structure, weight, ergonomics, durability, battery, and thermal performance as one integrated system.

The Galaxy Z Fold8 reflects this approach with a lightweight 201-gram design that measures just 4.5mm when unfolded and 9.7mm when folded. Its engineering combines Flex Titanium beneath the folding display with an Advanced Armor Aluminum frame, helping support a slimmer form factor while maintaining structural strength.

Durability is also evaluated through more than 100 reliability validation tests across the latest Galaxy Z series. These include tests involving repeated folding, drops, pressure, moisture, and debris, assessing how the device performs under different stresses associated with everyday use.

Making More of the Larger Screen

Durability is one part of the foldable experience; making the most of the larger screen is another. Across eight generations, Samsung has continued to turn additional screen space into practical experiences for work, creativity, and entertainment.

On the Galaxy Z Fold8, multi-window capabilities let users work across apps, while Galaxy AI features offer additional ways to interact with information on a larger canvas. A foldable-optimized camera experience supports content creation, while Samsung DeX provides a desktop-like environment for compatible workflows.

App optimization is also key to making the larger display more useful. With continued optimization for the foldable format, compatible apps can better adapt to the Galaxy Z Fold8’s expansive screen, supporting a more seamless experience across multitasking, productivity, and entertainment.

Together, these features make the expanded display useful beyond simply viewing content. From managing a busy day to creating and enjoying content, the larger screen is designed to help users do more with the space available to them.

A Foldable for Different Needs

Samsung offers more than one answer to the foldable category, with a portfolio of proven, available devices designed around different users, use cases, and levels of capability. The Galaxy Z Fold8 Ultra delivers the complete flagship package, bringing together an expansive display, an advanced camera system, and premium performance. The Galaxy Z Fold8 offers an immersive large-screen experience for content consumption, from watching videos to browsing and enjoying entertainment on the go. Meanwhile the Galaxy Z Flip8 features a compact form factor for those who value portability and everyday convenience.

Each device brings its own combination of features and experiences, giving consumers options based on how they work, create, communicate, and enjoy content. This breadth reflects Samsung’s continued investment in foldables—not as a one-size-fits-all category, but as a range of experiences shaped around different needs.

Experience Foldable Innovation with Available Offers

With Samsung’s eight generations of foldable innovation and rigorous durability testing, consumers can enjoy a premium foldable experience with greater confidence in a device designed for everyday use.

Making the switch to Samsung’s latest foldables became more accessible, with up to 50% trade-in savings on the Galaxy Z series until November 8, 2026. Meanwhile, the Great Samsung Holiday Sale offers 0% interest installment plans starting at approximately ₱73 per day until December 31, 2026, subject to terms and conditions.

For more details on the promotions, eligible devices, and full terms and conditions, visit Samsung Philippines.

DTI Fair Trade Permit No. FTEB-268621, 267798 and 267799 Series of 2026

Since introducing the first Galaxy Fold in 2019, Samsung has continued to refine the foldable experience through eight generations of innovation, shaped by how people use their devices every day. This continued evolution has resonated with consumers worldwide, including those in across Southeast Asia and Oceania, where sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7.

Beyond advances in design and durability, the latest Galaxy Z Fold8 Series has expanded the possibilities of the foldable form factor – enabling users to multitask, create and edit content, and capture and enjoy their favorite moments, with each foldable designed around different needs.

Here is a closer look at what sets the Galaxy Z Fold8 Series apart:

Engineered With Excellence

Making a foldable thinner and lighter requires redesigning how its interconnected components work together – from the display and hinge to the battery, thermal system and internal architecture.

Through advances in materials and structural engineering, the latest Galaxy Z Fold8 Series achieves a thinner, lighter design while maintaining durability and key performance features, including battery life.

• At 201g[1], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet[2].
• New Flex Titanium technology combines a titanium-alloy film with an enhanced titanium plate to enable a slimmer display structure, while maintaining the strength and flexibility needed for repeated folding. It also helps absorb pressure and impact while minimizing crease visibility.
• The Galaxy Z Fold8 Series underwent more than 100 reliability validation tests covering real-world conditions, including drops, repeated folding, pressure, moisture and debris, helping identify potential issues before the product reaches consumers.

Large Screens for Every Lifestyle
A larger screen creates more possibilities when it adapts naturally to how people use their phones – from everyday browsing and immersive viewing to multitasking and content creation.\

Galaxy Z Fold8: Designed for Immersive Discovery

• When folded: The 10:16 cover screen[3] feels familiar for everyday tasks such as messaging, browsing and social updates.
• When unfolded: The 4:3 main screen[4] gives users more room to enjoy films and games, while rotating the device creates a more natural format for reading articles, e-books and other long-form content.
• All-day immersive viewing: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[5] and a 4,800mAh battery[6], Galaxy Z Fold8 delivers responsive performance and lasting power. The main screen also features up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, ensuring that content stays clear and vivid even in direct sunlight.

Galaxy Z Fold8 Ultra: Built for Maximum Productivity

• More room to work: The expansive 8-inch main display[7] makes multitasking and creating content easier, in Galaxy’s slimmest Z Fold design yet at just 4.1mm unfolded and 215g[8].
• A smarter Galaxy AI experience: Now Nudge[9] surfaces relevant next steps during conversations, from checking schedules to finding places and saving locations. Gemini Notebook enables users to bring notes, images, recordings and documents into one workspace. With drag-and-drop support and resizable windows in Split view, users can move content between apps and keep key information visible side by side, making it easier to work across tasks.

Switch to Galaxy with Ease

With the Galaxy Z Fold8 Series, Samsung offers distinct foldable experiences to suit different priorities – from the Galaxy Z Fold8’s immersive content discovery to Galaxy Z Fold8 Ultra’s expansive workspace for productivity and content creation.

Making the move to Galaxy is also easier with the updated Smart Switch[10]. Users switching from iOS or another Android device can transfer data wirelessly by scanning a QR code, without downloading an additional app. With One UI 9, the data supported for transfer from iOS expands to include passwords, passkeys, call history, accessibility settings and eSIM information, making it easier for users to bring more of what matters to their new Galaxy device.

[1] Weight may vary by country or region.

[2] Compared to previous Galaxy Z Fold models.

[3] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[4] Aspect ratios shown are approximate, based on representative model values.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[7] Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[8] Weight may vary by country or region.

[9] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[10] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

Do you remember the first time you ever saw a foldable mobile phone?

Modern foldables of today have evolved far beyond just a screen that folds. Samsung’s line-up now combines intelligent features with large displays for productivity, entertainment, and communication.

Since the introduction of the first Galaxy Fold in 2019, Samsung has been leveraging a deep understanding of consumer needs and strengthening expertise in this category. Valuable insights and experiences gained from seven generations of foldable innovation has resulted in the most complete line-up yet – the all-new Galaxy Z8 series.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

From the latest innovations unveiled in 2026, let’s trace Samsung’s evolution of foldable technology through the years – from its newest breakthroughs, all the way back to the debut of its very first foldable phone. Here’s how the journey unfolded.

2026: Three distinct foldables built for immersion, productivity and self-expression

The latest foldable line-up presents a broad portfolio designed to meet distinct user needs. The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 bring together advancements across form factor, display engineering, camera features, and Galaxy AI, empowering users with more choice than ever to pick a foldable that best suits their needs.

2024 to 2025: Bigger possibilities for everyone with mobile AI
In 2024, the Galaxy Z series was first equipped with Galaxy AI, offering users AI-powered experiences tailored to each form factor.

2021-2023: Bringing foldables into everyone’s everyday life

As the category developed, Samsung continued to refine foldables to improve durability and increase versatility, enabling the form factor to better fit into everyday life.

2019-2020: Can you fold a mobile phone?

Long before foldables became familiar in everyday mobile experiences, Samsung took the bold step of reimagining what the category could look like. And after launching a foldable for the first time in 2019, Samsung continued to show that foldables were not just phones with flexible screens, but devices that could support entirely new ways to enjoy mobile experiences. With relentless innovation over the years, Samsung has driven the technology from concept to mainstream adoption.

More still to come for the Galaxy Z series

What began as a bold idea in 2019 has evolved into a comprehensive Galaxy Z portfolio shaped by relentless innovation and improvements. The journey is far from over. Across the Galaxy Z series, Samsung will continue to make the foldable experience even more intuitive, capable, and seamless for everyone.

As those technologies evolved, Samsung focused on another challenge: making a large-screen foldable easier to carry every day, without losing the experiences that make the form factor unique.

And through that pursuit, Galaxy Z Fold5 weighed 253 grams, and Galaxy Z Fold6 reduced its weight further to 239 grams.

With Galaxy Z Fold7 came an even more ambitious goal:

“Could a foldable be lighter than a bar-type flagship smartphone?”

At the time, Galaxy S25 Ultra — one of Samsung’s flagship bar-type smartphones — weighed 218 grams. So, the development team set an even lighter weight target for Galaxy Z Fold7: 215 grams.

Galaxy Z Fold7 reached that goal. And now, building on years of foldable innovation, Galaxy Z Fold8 combines a new form factor with advances in core technologies, materials and internal architecture to weigh just 201 grams — 52 grams lighter than Galaxy Z Fold5. At 201 grams, Galaxy Z Fold8 is the world’s lightest fold.[1]

Galaxy Z Fold’s weight and thickness evolution by generation, from 276 grams and 17.1 millimeters with the first Galaxy Fold to Galaxy Z Fold8 at 201 grams and 9.7 millimeters, the world’s lightest foldable, alongside Galaxy Z Fold8 Ultra at 8.9 millimeters thick.

But consumers expected more than just a lighter foldable.

A 2024 YouGov survey[2] found that a bulky or heavy design remained a concern among consumers not planning to purchase foldables, while battery life, durability and display quality ranked as top priorities for those considering them.

This insight shaped a core engineering goal for Samsung: make foldables thinner and lighter, while maintaining the core experiences users value most.

Battery life, camera performance, thermal management and durability still had to advance.

That could not be achieved by changing a single component. Samsung engineers had to reimagine the entire device — advancing fundamental foldable technologies, introducing new materials and revisiting hundreds of components and auxiliary parts to the fraction-of-a-gram level.

From 253 grams to 201 grams. Three engineering innovations enabled that transformation.

▲ From Galaxy Z Fold5 to Galaxy Z Fold8, Samsung reduced 52 grams to deliver the world’s lightest foldable.

The Thinner and Lighter a Foldable Gets, the More Precise the Engineering Must Become

Making a foldable thinner and lighter brings a new set of engineering challenges.

The layers inside the display need to become thinner while still meeting Samsung’s durability and reliability requirements. The metal plate supporting the display needs to stay extremely flat even as it becomes thinner. And the hinge has to manage the forces created every time the device folds and unfolds, while being designed around the size and structure of each product.

Across generations, Samsung has continued to advance the display layers, ultra-thin metal precision machining and hinge technologies central to its foldable devices.

One example is Flex Titanium.

The displays in Galaxy Z Fold8 and Galaxy Z Fold8 Ultra use Flex Titanium technology featuring a Titanium Alloy Film designed for the foldable display structure.

The film is just tens of micrometers thick — roughly one-third the width of a human hair. Its material and structure work together to maintain performance at this extreme thickness.

The metal plate that supports the display presents a different challenge.

Some metal plates are machined to approximately 0.2 millimeters thick, with the thinnest sections reaching 0.15 millimeters. At that level, simply making the metal thinner is not enough. Thin metal can bend or warp more easily during machining, and even a small change in shape can affect assembly precision or the surface quality of the display.

What matters is the ability to machine ultra-thin metal at around 0.2 millimeters while consistently achieving the required shape and flatness.

Samsung refined the machining sequence, tooling, cooling conditions and process parameters, breaking the process into multiple stages to maintain precision.

The hinge requires the same level of care.

Beyond simply opening and closing the phone, it must distribute the forces created by repeated folding and unfolding across the device while maintaining structural stability.

And these requirements vary by product size and architecture.

Samsung engineers the hinge for each form factor, carefully balancing load distribution, strength, durability, internal space and weight rather than just scaling it down from one generation to the next.

Creating a thinner and lighter foldable requires more than downsizing individual parts.

It comes from greater precision in how materials are machined, how forces are managed and how structures are designed within a limited space.

Lighter, Built for Strength — Starting With the Materials

The second area is materials innovation.

Different parts of a foldable have very different jobs. Some demand high rigidity. Some must withstand repeated movement. Others need to spread heat efficiently.

Samsung selects and develops materials around those specific needs, delivering the performance each requires while optimizing weight and space.

In Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, Flex Titanium incorporates a Titanium Alloy Film to support the foldable display structure.

For the exterior, Samsung uses Advanced Armor Aluminum, helping provide the strength and durability needed in a thin and lightweight frame.

Materials also play an important role in thermal management.

As a device gets thinner, there is less room to manage the heat generated inside. Samsung uses graphite with improved thermal performance, while tailoring the overall thermal structure to the size and performance requirements of each product.

In Galaxy Z Fold8 Ultra, which has similar overall dimensions to Galaxy Z Fold7, the volume of the graphite heat-dissipation layer was increased by approximately 7% to help support its enhanced performance.

Samsung also applies Clad Metal inside the rear of the device. By combining the characteristics of different metals, the material helps reduce weight while providing the thermal performance required within a thin structure.

Materials innovation is therefore not just about choosing lighter options, but about using the right material in the right place to deliver the performance each part needs with less weight and space.

Looking Again at the Entire Device — Down to 0.001 Grams

Only so much can be achieved through core technologies and new materials alone.

In a foldable already packed with highly integrated components, finding the next few grams means looking again at almost everything inside the device.

Samsung engineers reviewed approximately 270 components and more than 180 types of auxiliary parts.

This spanned everything from the display, hinge and cameras to circuit boards, antennas, brackets, tapes and fasteners.

The precision extended to reductions of 0.1 grams and 0.1 millimeters, and in some auxiliary parts, as little as 0.001 grams.

The printed circuit board, or PCB, was redesigned to remove unnecessary circuits, improve component layout and minimize its footprint.

The MFC (Magnetic Flux Channel) antenna was also reimagined to reduce unnecessary overlap and interference with surrounding components, allowing the limited internal space to be used more efficiently.

Every auxiliary part, no matter how small, was examined.

Of the more than 180 types previously used, approximately 15 were eliminated.

Engineers then reviewed the remaining 170 types, trimming oversized areas, refining shapes and optimizing dimensions. Multiple parts were consolidated into single structures where possible.

In some cases, the savings were measured in increments as small as 0.001 grams.

Each change seems minor in isolation, but repeated across the device, fractions of a gram become tenths of a gram, then whole grams.

The weight savings on a finished device result from hundreds of small engineering decisions.

Finding 6 Grams Again to Make Room for More

The goal was to reinvest the weight and space recovered through engineering into the capabilities people actually experience — including the battery, cameras and thermal system.

Galaxy Z Fold8 Ultra provides a separate example of how this approach can be applied.

Galaxy Z Fold8 Ultra and Galaxy Z Fold7 have similar overall dimensions and both weigh 215 grams. But within that same weight, Galaxy Z Fold8 Ultra increases battery capacity from 4,400 mAh to 5,000 mAh.

That larger battery brought its own challenge: the battery itself added approximately 6 grams.

So the development team faced a new question:

“Where could we find those 6 grams again?”

There was no single component that could provide the answer.

Instead, engineers applied the same systematic approach across the entire device — materials and structures, circuit layouts and component placement, down to the smallest auxiliary parts — identifying weight savings across all components.

This strategy extended to internal space optimization.

By reducing unnecessary overlap between the display, circuits, antennas and surrounding components, and by improving packaging efficiency, Samsung created room for a larger battery and enhanced thermal and camera systems.

As a result, Galaxy Z Fold8 Ultra accommodates a 5,000 mAh battery while increasing the volume of its graphite heat-dissipation layer by approximately 7% compared with the similarly sized Galaxy Z Fold7.

Galaxy Z Fold8 Ultra features a 200 MP main camera and introduces the first 50 MP Ultra-Wide camera on a Galaxy Z Fold device.

Samsung’s approach to a thinner and lighter foldable is therefore not about removing capabilities.

It is about redirecting weight and space savings toward the flagship experiences users value most.

From 253 Grams to 201 Grams: Redefining the Weight Standard for Foldables

The journey began with the first Galaxy Fold at 276 grams in 2019. Across eight generations, Samsung has continued to advance the technologies, materials and internal architecture behind the foldable experience.

In recent generations, that progress accelerated — from 253 grams with Galaxy Z Fold5 to 201 grams with Galaxy Z Fold8.

But the story isn’t just about reducing weight.

Samsung’s goal has been to make a large-screen foldable easier to carry without giving up the qualities users expect from a flagship smartphone.

The weight and space recovered through advances in core technologies, materials and component design were put back into the battery, cameras, thermal system and other flagship experiences users value most.

From 253 grams to 201 grams.

No single material or component made that transformation possible.

Eight generations of engineering enabled this, advancing core technologies, introducing new materials and rethinking the entire device to make Galaxy Z Fold easier to carry without compromising the flagship experience.

Galaxy Z Fold Series: A Thinner, Lighter Journey in Numbers

– 52 g
Galaxy Z Fold8 is 52 grams lighter than Galaxy Z Fold5.

1/3, 0.2 mm
The Titanium Alloy Film used in Flex Titanium is approximately one-third the width of a human hair, while ultra-thin metal structures supporting the display are precision-machined to around 0.2 millimeters.

~270 / 180+ / 0.001 g
Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimizing some down to 0.001 grams.

5,000 mAh / +~7% / 200 MP + 50 MP
Galaxy Z Fold8 Ultra features a 5,000 mAh battery, approximately 7% more graphite heat-dissipation volume and a 200 MP main camera with a 50 MP Ultra-Wide camera.

[1] Based on internal research as of July 22, 2026, comparing commercially available book-style foldable smartphones globally. Exact weight may vary by model, configuration and manufacturing process. Weight measured excluding protective cases or accessories.

[2] Source: YouGov plc, 2024, © All rights reserved

Seven generations in, Samsung’s foldables have moved beyond novelty to become daily mobile companions for many. Tech experts in Southeast Asia and Oceania have experienced this progress first-hand with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 since they launched at Galaxy Unpacked 2026: Here’s what they find most impressive:

Underpinning the latest generation of foldables is advanced hardware innovation, which Stephen Fenech, Tech Guide (Australia) notes: “With eight generations of foldable experience, research and development at its back, Samsung has established itself as the pioneering company of this latest and growing smartphone category.”

Ultra Power: What Makes the Galaxy Z Fold8 Ultra Outstanding?

The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, providing users with a larger workspace for maximum productivity and content creation. On design, Dedy Irvan, Jagat Review (Indonesia) shares: “The Galaxy Z Fold8 Ultra delivers an experience that feels closer than ever to Samsung’s Ultra lineup. Beyond the “Ultra” branding, its refined dual rail hinge offers a firmer, more premium feel — opening effortlessly, providing reassuring resistance midway, and locking smoothly into place when fully unfolded.”

Testing the foldable’s power to handle everyday tasks, Huy Duc, VnExpress (Vietnam) highlights: “Beyond its nearly invisible crease, it delivers one of its biggest upgrades yet: an increased 5,000mAh battery[1] packed into a slimmer chassis, complemented by faster 45W charging.”

For content creation, Du Lam, Vietnamnet (Vietnam) added: “It combines a 200MP camera[2] with 8K video recording and Cine LUT, delivering a professional-grade content creation experience in a foldable device.”

Everyday Fit: How Does the Galaxy Z Fold8 Add Value to Daily Life?

The Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold to date, and power users point to its shape as the standout. Robb Report (Malaysia) called it “one of the most uniquely shaped phones currently on the market.”

Meanwhile, Rodneil Quiteles, GadgetMatch (Philippines) appreciated its everyday usability: “The Galaxy Z Fold8 isn’t trying to be a regular smartphone that unfolds into a tablet. It feels like it’s designed around how many of us already use our devices today.”  Tump Yung (Thailand) expressed similar sentiments, saying “The Galaxy Z Fold8 strikes the perfect balance between productivity and everyday enjoyment. It honestly feels like it was made for someone like me.”

Enjoying the viewing experiences on its screen, Si Jia, Geek Culture (Singapore) wrote: “Topped off with a fun-sized build, the Galaxy Z Fold8’s 4:3 aspect ratio is easily the standout element, delivering full-screen immersion.”

Fun with the Flip: How the Galaxy Z Flip8 Supports New Ways of Self-Expression

The Galaxy Z Flip8 provides the sleekest experiences for users who want a phone as dynamic as they are. Amy Maizuraa from Amanz (Malaysia) wrote: “The Galaxy Z Flip8 is noticeably thinner and lighter than the Flip7. Its reduced weight and slimmer profile make it more comfortable to hold and practical for a modern lifestyle.”

The Verdict: One Line of Foldables, Three Distinct Fits

Wondering which foldable best suits your needs? Dave McLeod, Tarmac Life (New Zealand) notes that there’s a device for everyone: “Whether it’s the multitasking prowess of the Galaxy Z Fold8 Ultra, the content-friendly ratio of the Galaxy Z Fold8, the pocketable utility of the Galaxy Z Flip 8” there is a foldable that “can integrate itself deeper into (your) daily lives.”

[1] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,854mAh for Galaxy Z Fold8 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors.

[2] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required.

[4] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.

Samsung Electronics today announced that it hosted the #PlayGalaxy Cup World Final from Aug. 27-28, and that the final was held at the company’s booth as part of its larger exhibition at Gamescom 2026, held at Koelnmesse in Cologne, Germany, from Aug. 26-30.

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

“This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

▲ Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

▲ Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth.

 

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

 

▲ The Malaysian team celebrates its victory at the #PlayGalaxy Cup World Final. (From left) San Gaming, VRT1CAA, ADIKBOY, and ACAD

 

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

 

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

The latest generation of foldables were recently unveiled in London where media and content creators from Southeast Asia and Oceania were among the first to experience the new devices.

Tracing a route through the city’s most photographed corners, they explored new perspectives with the Samsung Galaxy Z8 series, capturing everything from historic riverside landmarks to bustling local markets. And here’s how they did it.

Create Like a Pro: The Galaxy Z Fold8 Ultra Flagship Camera System

Whether it was an artistic shot of the Thames or eye-catching street-side architecture, the Galaxy Z Fold8 Ultra made it easier to capture, refine and share everyday moments with greater clarity and control

Shot by Johnboy Iype John from The Straits Times, Singapore: The Lloyd’s Building meets the Walkie-Talkie in a portrait of modern London, captured with the Galaxy Z Fold8 Ultra.

Want the highest resolution photos from the Galaxy Z Fold8 Ultra?
Introducing the 200MP main camera[1] which captures rich details and clarity, now enhanced with High Dynamic Range (HDR) capability for more true-to-life images.

Shot by Mary Bautista (@marybautistayt) from the Philippines: An after-work crowd framed against the Victorian grandeur of Leadenhall Market, captured on the Galaxy Z Fold8 Ultra.

What’s the best way to get close-up details with the Galaxy Z Fold8 Ultra?
Use the all-new 50 MP ultra-wide camera to get greater detail and clarity across wider scenes and macro shots. This will give you the flexibility for snapping shots of sweeping landscapes, intricate interiors, or close-up details.

Shot by Lee Khai Sin (@l_khaisin) from Malaysia: Heritage meets innovation in this photograph of The Gherkin’s texture and detail, shot on the Galaxy Z Fold8 Ultra.

Does the Galaxy Z Fold8 Ultra take good photos in low light?
Yes. Improved Nightography[2] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even when lighting isn’t ideal.

A Versatile Camera, Built for the Way Creators Shoot

The Tower Bridge has been a historic landmark of London on the River Thames since 1894, making it a natural first test for the Galaxy Z Fold8’s camera system. Its iconic twin towers, Victorian architecture and riverside setting offer photographers plenty to frame.

Shooting from a low angle against an open sky, Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam framed the bridge on the expansive main display and turned it into social-ready photos and video with all-in-one capture, editing and sharing on the Galaxy Z Fold8.

How does the Galaxy Z Fold8 help you turn group footage into more focused video content for socials?

With My FanCam[3], users can select a subject that the Galaxy Z Fold8 should track. With this feature, footage can be automatically reframed into a preferred aspect ratio — making polished edits faster and easier with less manual effort.

Shot by Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam: Two sides of one moment – capturing reactions from both the storyteller and the scene in front of them, taken with Dual Recording on the Galaxy Z Fold8.

How can I shoot reaction videos with just my Galaxy Z Fold8?

Dual Recording does it for you: the front and rear cameras work together at the same time, and you can use the cover screen to help you stay in frame while you shoot what’s in front.

Shot by Mohamad Fahmi from Droidlime, Indonesia: This low-angle street scene captures the depth and character of Central London with striking clarity, brought to life by the Galaxy Z Fold8.

With the Galaxy Z Fold8, creativity doesn’t need to wait for the perfect setup. Its advanced dual camera system gives creators like Fahmi greater freedom to capture every angle with clarity, ease, and imagination.

What gives the Galaxy Z Fold8 the ability to shoot from different angles?

The Galaxy Z Fold8’s Dual 50 MP cameras[4] deliver high resolution detail across wide and ultra-wide shots, preserving image quality for different scenes and shooting conditions.

Redefining Mobile Imaging for Power Users

Against London’s backdrop of vibrant streetscapes and stunning architecture, the Samsung Galaxy Z Fold8 Ultra redefined how moments were preserved, edited, and experienced. With the new Galaxy Z8 series, the city of London was a canvas of fleeting moments, unexpected angles, and stories waiting to be captured by the media and creators.

 [1] Compared to previous Galaxy Z Fold models

[2] Compared to previous Galaxy Z Fold models

[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[4] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

Samsung West Lake store in Hanoi city

Samsung Electronics officially launches the new Galaxy Z series and Galaxy Watch line-up in Southeast Asia and Oceania, with the devices available across the region from 14 August 2026 onwards. Before the start of official sales, the region achieved a record high volume of foldables pre-order sales in Southeast Asia and Oceania with the launch of the Galaxy Z8 series. Total sales of the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

Since its unveiling, the Galaxy Z8 series has seen positive consumer response across the globe – with pre-orders for the new lineup increasing by more than 30% compared with the previous generation. Demand for the new devices in Southeast Asia and Oceania has also been robust. The Galaxy Z Fold8 has emerged as the most popular option in the region, accounting for almost six in every ten Galaxy Z8 devices ordered.

In the Philippines, the Galaxy Z Fold8 has emerged as Samsung’s best-selling foldable ever within pre-order period and accounts for almost 60% of Z8 orders since July 22. At its peak, nearly one Z8 series unit was sold every minute within pre-order period.

Samsung Experience Store in Taguig City, Philippines

Built on seven generations of accumulated foldable technology and expertise, the new Galaxy Z series introduced an even more powerful foldable lineup and drew significant attention from the outset. The new line-up also resonated with the younger audience in Southeast Asia and Oceania, with consumers in their teens through 30s making up almost 60% of Galaxy Z8 series customers who placed their orders through Samsung.com.

By color, Graphite and Lavender were the most popular among Southeast Asia and Oceania consumers who went for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink was the top color for the Galaxy Z Flip8.

The Galaxy Z Fold8, optimized for immersive viewing of content popular among younger consumers — including short-form videos, webtoons, games and e-books — led demand. This fresh form factor supports immersive viewing, reading and gaming on the 4:3 main display and at just 201g, it is Samsung’s lightest Galaxy Z Fold.

Meanwhile, the Galaxy Z Fold8 Ultra, appealed to consumers who prioritize productivity with its large-screen experience. Its expansive 8-inch main display offers more room for multitasking and an upgraded camera system helps users capture richer detail, color, and clarity. The Galaxy Z Flip8 is designed for those who value maximum portability – it is Samsung’s sleekest Flip ever released – and self-expression. With a reimagined FlexWindow, users can access apps, insights, actions and assistance directly on the cover screen.

Alongside the Galaxy Z8 series, Samsung also launched the Galaxy Watch Ultra2 and Galaxy Watch9 which have both been enthusiastically welcomed by consumers in Southeast Asia and Oceania.

Built for outdoor adventures, the Galaxy Watch Ultra2 is built for users looking for long-lasting endurance while the Galaxy Watch9 is designed to be an everyday health companion. Together with the new Galaxy Z series, the latest Watch line-up strengthens Samsung’s AI ecosystem, delivering more connected experiences across phone and wrist.

Customers at Galaxy Z8 Series Pop-Up Event in Malaysia

A suite of attractive benefits encouraged consumers in Southeast Asia and Oceania to take action during the pre-order period, with early purchases being rewarded as they can double their storage and save up to PHP 7,000, receive up to PHP 14,000 through eligible trade-ins, and enjoy Samsung Care+ free for three months (worth PHP 3,297) for added peace of mind. Every eligible Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 purchase also includes a six-month trial of Google AI Pro, unlocking even more advanced AI-powered experiences.

The new foldable devices also support Smart Switch, which enables wireless data transfer through a QR code without requiring a separate app installation. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Customers who have submitted pre-orders can look forward to receiving their new devices beginning from August 7 onwards.

Consumers who wish to purchase the new Galaxy Z8 series and Watch devices can visit:

Galaxy Z Fold8 Ultra – https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8 – https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/

Galaxy Z Flip8 – https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/

Samsung is redefining what a smartphone can be with the launch of its newest foldable lineup: the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. Designed for different lifestyles yet united by Galaxy AI, the latest Galaxy Z Series offers smarter ways to create, work, and express yourself in durable form factors proving that the future of mobile experiences is already here.

Samsung is also offering exclusive pre-order promotions and upgrade deals until August 13, giving early adopters even more value when they purchase the new Galaxy Z Series.

Whether you’re looking for the ultimate productivity companion, a device that elevates everyday entertainment, or a stylish foldable that reflects your personality, Samsung’s newest foldables are built around how people naturally live, create, and connect.

A Foldable for Every Lifestyle

The new Galaxy Z Series goes beyond offering different screen sizes—it introduces three distinct foldable experiences designed around how people work, create, and express themselves.

The Galaxy Z Fold8 Ultra is Samsung’s most capable AI productivity foldable yet, combining powerful Galaxy AI features with innovations like Flex Titanium Technology for a larger, flatter, and more seamless display, My FanCam for effortless social-ready content creation, and a 5,000mAh battery that delivers up to 27 hours of use on a single charge.

Introducing Samsung’s newest foldable form factor, the Galaxy Z Fold8 is the first of its kind, built for immersive entertainment, effortless multitasking, and everyday discovery. Its intuitive display transitions naturally from a familiar cover screen for quick tasks to a spacious main display that makes streaming, reading, gaming, and productivity feel more immersive wherever you are.

Completing the lineup, the Galaxy Z Flip8 is Samsung’s thinnest and lightest Flip yet. Weighing just 180 grams and measuring only 6.1mm thin, it combines a sleek, expressive design with enhanced durability through Advanced Armor Aluminum and a stronger hinge, making it the perfect companion for users who want flagship innovation in a compact form.

Fold Into the Future with Exclusive Pre-Order Offers

Early adopters can enjoy exceptional value when they pre-order the new Galaxy Z Series until August 13.

Customers can double their storage and save up to PHP 7,000, receive up to PHP 14,000 through eligible trade-ins, and enjoy Samsung Care+ free for three months (worth PHP 3,297) for added peace of mind.

Every eligible Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 purchase also includes a six-month trial of Google AI Pro, unlocking even more advanced AI-powered experiences.

Complete the Galaxy experience with Samsung’s latest wearables. The new Galaxy Watch9 delivers smarter everyday wellness and productivity, while the Galaxy Watch Ultra2 offers Samsung’s most advanced smartwatch experience with premium durability for active lifestyles.

Those who pre-order the 256GB variant of the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8 can enjoy PHP 3,000 OFF on select Galaxy Wearables. Meanwhile, customers who purchase a participating Galaxy Watch9 or Galaxy Watch Ultra2 until September 30 can also receive a PHP 2,000 discount on a participating Galaxy smartphone.

To make upgrading even more rewarding, Samsung is also offering up to 50% trade-in value, up to PHP 16,000 in guaranteed savings, and up to PHP 3,000 in exclusive vendor discounts, making it the perfect time to experience Samsung’s most advanced foldables yet.

Why Wait for Tomorrow?

The future unfolds today.

Whether you want the ultimate powerhouse with the Galaxy Z Fold8 Ultra, an immersive everyday companion with the Galaxy Z Fold8, or a stylish and compact device with the Galaxy Z Flip8, Samsung’s newest foldables are designed to move with your lifestyle and help you experience more every day.

Discover the next generation of foldable innovation and pre-order the new Galaxy Z Series today:

Galaxy Z Fold8 Ultra – https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8 – https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/
Galaxy Z Flip8 – https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/ 

*Offers may vary per store. Per DTI Fair Trade Permit No. 262261, 261885, 261334, 260761 Series of 2026.

L-R: CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania

Following the launch of the new Galaxy Z Series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and Oceania, sharing insights about how AI is evolving from a technology that people experiment with into one that is woven into everyday life.

Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania discussed changing consumer expectations in the region and what comes next for mobile AI experiences.

As Samsung introduced an all-new form factor this year, CU Kim revealed that sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, indicating growing consumer interest in foldable experiences across Southeast Asia and Oceania.

Highlighting the region’s growing adoption of AI, CU Kim shared that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users in Southeast Asia and Oceania has increased from 84% in August 2025 to 96% in June 2026[1]. He noted that consumers often utilise AI for practical daily tasks, with Circle to Search, Now Brief and Photo Assist among the most frequently used features.

CU Kim, President & CEO, Samsung Electronics Southeast Asia and Oceania

CU Kim said “The next phase of AI will not be about more features. It is about relevance”, emphasising that as AI works across the various Galaxy mobile devices and other Samsung appliances and screens, it will be able to better understand user needs and become more helpful and personalised over time.

Galaxy AI also currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese, reflecting Samsung’s commitment to delivering localised experiences for consumers across this diverse region.

The session explored how AI is changing the way people interact with their mobile devices as well, with CU Kim reiterating that in this region, mobile phones are the primary gateway to AI.

When discussing the future of mobile AI, Won-Joon Choi highlighted that the value of AI will be determined by how well it can remove friction in the background while giving users greater flexibility and choice.

“We believe the future of mobile means giving people the right experience at the right moment,” he added.

Building on the foundation established with the Galaxy S26 Series, the Galaxy Z8 Series and One UI 9 will provide an enhanced agentic AI experience through deeper system-level integration and more intuitive user controls. With multiple agents working seamlessly across apps, services, and device features, users will enjoy greater flexibility and choices for how they interact with AI.

Looking ahead, Won-Joon Choi shares that Samsung’s foldable portfolio is evolving to meet more lifestyles and needs. “What began as a new form factor has become something much bigger. It has reinforced our belief that people benefit from choice, and that different moments in life deserve different experiences”, he said. The Galaxy Z8 Series will give users more ways to experience AI across productivity, content, creation and self-expression.

Through this 8th generation of foldables, Samsung is moving the category into its next chapter, one where foldables are no longer a niche choice, but a mainstream mobile experience that more consumers can confidently choose as part of their everyday lives.

The Galaxy Z8 Series is now available for pre-order in Singapore. Find out more here.