SEOUL, Korea – March 30, 2025 – Samsung Electronics Co., Ltd. unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home. 

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems. 

At the heart of the company’s vision is the AI Home display. Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators.  

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen.

Samsung Home Appliances Bring Easy to Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving. 

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device. Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. 

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users. 

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard. 

Knox Vault is also applied to home appliances for the first time, storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products. 

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward, the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

To find out more about the new Bespoke AI appliances 2025, you can visit to https://www.samsung.com/ph/home-appliances/bespoke-home/. Get up to P19,000 off when you pre-order the all-new Bespoke AI appliances! And get a free Galaxy A16 5G bundled with the Bespoke AI SBS Ref or a free Galaxy Fit3 bundled with the Bespoke AI Topload Washer until April 9, 2025. 

*DTI Fair Trade Permit No .FTEB-216980 Series of 2025

¹AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

²Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

³Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

⁴Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

⁵PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

⁶Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

(From L-R) Samsung Electronics Philippines Corporation (SEPCO) HA Product Marketing Head Chesca Villas, Abenson Marketing Head Apple Ma, Abenson HA Merchandising Head Cheng Del Mundo, SEPCO Head of Home Appliances Ramon Medina, Abenson WM Merchandising Manager Hana Badilla, Abenson REF Senior Merchandising Manager Moneth Manigbas, SEPCO HA GMA Sales Head Louiline Serrano, and SEPCO Key Account Manager for Abenson Jude Mendoza showcase the innovative technology of Samsung’s new Bespoke AI appliances at Abenson’s Greenhills Madison flagship store.

MANILA, Philippines – Samsung, a global leader in innovative technology showcased the next generation of smart home solutions in an exclusive event held at Abenson’s Greenhills Madison flagship store. Among its latest Bespoke AI appliances, Samsung unveiled their Side-by-side Refrigerator, Washing Machine, and All-In-One Smart Oven—all designed to meet the evolving needs of Filipino families.

Abenson is the biggest appliance and gadget store in the Philippines with more than 120 stores in Luzon, Visayas, and Mindanao and has been in the industry for 50 years.

With home appliances evolving to reduce the burden of household chores and add convenience to the lives of users, the accelerated development of these appliances is marked by the integration of AI technology that analyzes usage environments and executes optimal functions to significantly alleviate inconveniences associated with household tasks.

To that end, Samsung is developing its home appliances with this in mind – designed to be advanced electronic devices perfect for everyday living, and are now the easiest way to upgrade Filipino homes.

“Samsung’s mission is truly AI for All – we want more and more Filipinos to experience how AI can make their lives better and easier. Our AI-powered appliances are designed to make household tasks more efficient and enjoyable. By integrating advanced AI and SmartThings technology into our home appliances, we are enabling Filipino families to focus on what truly matters—spending more time together,” said Ramon Medina, Head of Home Appliances for Samsung Electronics Philippines.

An Immersive Experience of Seamless Connectivity

Samsung’s newly launched Smart Oven is the all-in-one kitchen solution for Filipino homes, designed to make meal preparation easier, simpler, and more enjoyable.

At the event, attendees got a firsthand look at Samsung’s appliances, particularly the All-In-One Smart Oven. Chef Kelvin Pundavel demonstrated its versatility in a live cooking demonstration, showcasing how this multi-functional device goes beyond reheating to air fry, grill, and convection oven—all in one. Designed for busy Filipino families, it enables healthy, delicious meals with minimal effort. Meanwhile, SmartThings Food offers guided recipes for a more enjoyable cooking experience, while embedded Wi-Fi and Simply Smart Control allow users to manage their cooking anytime, anywhere.

Guests also explored an experience zone that showcased Samsung’s fully connected smart home setup. The AI-powered washing machine provides an innovative approach to laundry with AI Ecobubble which smartly customizes laundry settings based on load size and fabric type. Utilizing innovative bubble technology, it penetrates fabrics deeply, saving up to 70% energy while ensuring up to 45.5% better fabric care. Its AI Wash feature further enhances efficiency by adjusting water, detergent, and wash times based on fabric softness and soil level.

Additionally, the spacious latest Side-by-side Refrigerator, equipped with SpaceMax technology and AI Energy mode, stood out for its combination of style, sustainability, and functionality. Equipped with SpaceMax technology and AI Energy mode, this refrigerator offers a generous 575-liter interior that maximizes storage without increasing external dimensions. Complementing these features, AI Energy mode optimizes compressor speed and defrost cycles, reducing energy consumption by up to 10% based on usage patterns.

Creating Smarter Homes for Filipino Families

Samsung continues to redefine the modern home through AI technology and SmartThings connectivity. By delivering greater convenience, personalization, and efficiency, Samsung’s smart appliances are transforming everyday routines, making them more enjoyable and effortless for every household.

As one of the country’s leading premium home appliance dealers, Abenson plays a key role in bringing these advanced solutions to more homes. With its wide network and commitment to quality service, Abenson makes smart, connected living more accessible to Filipino families.

This partnership reflects Samsung’s commitment to innovation, making these smart home solutions more accessible, easier to use, and sustainable—empowering Filipino households to embrace the future of connected living.

Upgrade your home today. Visit https://www.samsung.com/ph or head to any Abenson appliance store near you to explore the future of smart, connected living.

In the past few years, homeowners have spruced up their kitchens and taken a mindful approach to positioning the kitchen as more of a focal point in the home. Oftentimes, this means going for an open concept floor plan, especially in family homes or smaller condo units, and updating appliances to look more chic and sleek to better match their desired interiors. 

Doing these design tweaks opens up the kitchen to the rest of the home, creating an easy, roomy layout that’s perfect for entertaining friends and family whenever they come over. Not to mention, the increased flexibility to move things around and the freedom to change up interiors as personal style and tastes change over the years is a welcome feature for most individuals who seek out spaces and technology that grow along with them.

Understanding that a home appliance can be a point of interest in the home and in itself, a work-of-art, Samsung has designed its Bespoke Top-Mounted Freezer Refrigerator to help you build a dream kitchen that stands the test of time. 

Here are some reasons why upgrading to this innovative and stylish fridge allows you to future-proof your kitchen with technology and style:

Saves energy

The Samsung Bespoke Top-Mounted Freezer Refrigerator has smart features that allows you to monitor your energy consumption through the SmartThings app. This keeps track of usage patterns so you can understand your consumption better. If an estimated monthly electricity bill is exceeded, the app will send an alert to switch to AI Energy Mode, which reduces energy use by up to 75%. 

This refrigerator also has a Digital Inverter Compressor that automatically adjusts the refrigerator’s speed depending on the cooling demand, promising greater energy efficiency and long-lasting performance. Low energy consumption means more savings for you!

Elevates the home interior

You can also tailor the design of the Bespoke Top-Mounted Freezer Refrigerator to suit your kitchen’s aesthetic, whether it’s rustic or contemporary. Those who want a modern and refined look can opt for the glass textures in Clean Pink and Clean White, Clean Navy and Clean White, and Clean Black. Those who want a more industrial feel can choose the SM Exclusive Matte Cotta Charcoal. 

Preserves food the right way

Food is guaranteed to stay fresh because the Bespoke Top-Mounted Freezer Refrigerator is kept at the optimum temperature. All-Around Cooling consistently checks the temperature and circulates cool air through strategically placed vents. This results in dishes retaining their flavors and textures for longer periods of time. 

You can customize the refrigerator to suit your household’s needs. The Optimal Fresh+ compartment has four unique modes of refrigeration that can keep all kinds of food fresh for up to twice as long.

For example, frequently used items like dairy and deli products can be stored in the Fridge mode. Unfrozen proteins can be stored in the Meat & Fish mode to keep it ready and fresh for up to seven days. Soft Freeze and Power Cool are perfect for those always on the go. The former chills items without fully freezing them, so there’s no need to defrost them when it’s time to cook. Meanwhile, the latter blasts the compartment with cold air to reach low temperatures faster. This is useful for those who want freshly-bought beverages to cool quickly.

You can store all your food without running out of space, as this Samsung refrigerator has roomy interiors. SpaceMax technology uses special insulation to make the walls much thinner without adding more bulk.

Future-proof your home and start building the kitchen of your dreams with the Bespoke Top-Mounted Freezer Refrigerator. Visit the nearest Samsung store or partner dealers nationwide. For more information, please visit samsung.com/ph.

After a year filled with hustle and bustle, Filipinos look forward to recharging and reconnecting with their loved ones during the holiday season. It’s a special time for families to come together and share warmth, heartfelt conversations, and lasting memories, all in the comfort of their own living spaces.

For the past 25 years in the Philippines, Samsung has enabled families to carry out traditions and enjoy shared experiences with its range of award-winning home entertainment technology and products. Since 2006, it has been recognized as the #1 in the global television market, a title it continues to proudly hold today.

Samsung has introduced Filipinos to innovative technologies over the years. Today, it continues to delight the Filipino market with the flagship Neo QLED and OLED TV lineup—the gold standard in cinematic experiences at home. The brand also continues to elevate the home theater with ever-evolving features and innovations in technology, but its passion remains in bringing loved ones closer and creating warmth in gatherings, such as during Christmas.

This December, families can enjoy the gift of togetherness that will last beyond the holiday season with Samsung’s exciting promos:

The wow of Neo QLED

Families can upgrade their home entertainment system with the 85″ Neo QLED 4K QN85C Smart TV. Even the tiniest detail is magnified thanks to Quantum Matrix Technology, which accurately controls light in each scene. The TV transports viewers to distant lands and settings with its 4K upscaling technology.

Customers can save Php 28,000 with every 85″ Neo QLED 4K QN85C Smart TV purchase. The TV is available for Php 249,999 from its SRP of Php 277,999. Each purchase also comes with a FREE Q-Series Soundbar HW-Q800C 5.1.2ch, a wireless subwoofer, and a rear speaker worth Php 33,999. Families may also enjoy the complimentary one-year subscription to Disney+.

Exceptional details with OLED

Experience unrivaled brightness and superior picture with the 77″ OLED S95C 4K Smart TV. Take in each scene completely, with Samsung OLED’s powerful brightness, deeper blacks, and full shades of color with 4K technology.  

Families can save Php 35,000 when they buy the 77″ OLED S95C 4K Smart TV. It is available for Php 164,999 from its SRP of Php 199,999. Each purchase comes with a Q-Series Soundbar HW-Q800C 5.1.2ch, a wireless subwoofer, and a rear speaker worth Php 33,999. Kids can watch to their heart’s content with the FREE one-year subscription to Disney+.

Crystal clear images

There’s nothing better than kicking back and enjoying a movie marathon with loved ones over the break. Enjoy the clearest, sharpest pictures when watching holiday movies with the 65″ Crystal UHD CU8100 4K Smart TV, bundled with the T-Series Soundbar HW-T420. The screen has one billion shades of colors for vibrant and life-like images. Enjoy 4K resolution for even clearer content on your TV. The soundbar enhances the viewing experience with a richer sound and a more powerful and deeper bass.

Customers can enjoy a discount of Php 18,999 when they purchase these two products as a bundle. The bundle promo is available for Php 44,999 from its suggested retail price (SRP) of Php 63,998. This promo comes with a FREE one-year subscription to Disney+.

Discover the perfect holiday home entertainment deals and enjoy the gift of being together with Samsung Smart TVs at samsung.com/ph or at any Samsung authorized dealer store nationwide.

When it comes to celebrating this season, there’s no warmer holiday than a Filipino Christmas! Families around the country are coming together to witness the marvelous spectacle of lanterns and light shows, joining house-to-house Christmas carols, exchanging of gifts, jam-packed parades and parties, and welcoming everyone to our homes to feast on the much-awaited food delicacies prepared for Noche Buena and Media Noche.

In this longest, merriest, and most-anticipated holiday season, Samsung is here to help you connect and create meaningful moments with your loved ones! Whether feasting over the Christmas table at home, movie marathons with the clan, or capturing epic holiday vacays through your Galaxy devices, Samsung is here to help with bundles and discounts so you can bring home the perfect Samsung devices or appliances this holiday season.

A Galaxy of Holiday presents from Samsung awaits

Give yourself an epic holiday thanks to the amazing offers, freebies and discounts when you buy Samsung Galaxy S or Z series devices. Get a Galaxy S23+ (512GB, 256GB) or a Galaxy S23 (256GB, 128GB) until December 31 and get a 50% discount on the Galaxy Buds2 Pro. A free storage upgrade worth P3,000 and a free battery pack also awaits when you purchase the Galaxy S23 FE (256GB) until December 9.

Meanwhile, getting the Galaxy Z Fold5 (1TB, 512GB, 256GB) comes with a P10,000 discount while the Galaxy Z Flip5 (512GB, 256GB) has a P7,000 discount up until December 31.

For a more wallet-friendly option, the Galaxy A series also has amazing deals up for grabs for you and your loved ones this gift giving season. The Galaxy A54 (256GB) is on sale for only P24,990 and the Galaxy A34 (256GB) for P19,990. You can also get up to P2,000 worth of holiday tokens for other Galaxy A Series phones and score a free Galaxy Buds FE and a 25W Travel Adapter until December 31.

You can also give the gift of wellness this holiday as the Galaxy Watch6 40mm comes with a 30% discount when you get the Galaxy S23 Ultra (512GB & 256GB) or enjoy great entertainment during the Christmas break with Samsung’s Galaxy Tab offers. Grab the Galaxy Tab S9 Ultra (1TB, 512GB, 256GB) or Galaxy Tab S9+ (512GB, 256GB) and you can avail the Galaxy Buds2 Pro at 50% off. The Galaxy Buds FE also comes with a 30% discount when you buy the Galaxy Tab S9 (512GB, 256GB).

Level up to cinematic-style of Holiday binge-watching with the Global #1 TV

Sit back, relax and enjoy family bonding while watching your favorite classic Christmas films and shows with Samsung’s best home entertainment. Don’t miss out on fantastic deals and exclusive premium freebies on Samsung TVs when you purchase from Samsung.com or any authorized Samsung dealer store nationwide until December 31.

Enjoy a variety of content with FREE 1-year Disney+ worth P2,950 on select Samsung TVs. Bring home an 85″ Neo QLED 4K QN85C Smart TV and save up to P28,000 plus a FREE Q-Series Soundbar HW-Q800C 5.1.2ch with Wireless subwoofer and rear speakers worth P33,999 to complete your immersive cinematic experience. You can also save up to P35,000 on a 77″ Samsung OLED S95C 4K Smart TV and avail of the 65″ Crystal UHD CU8100 4K Smart TV with T-Series Soundbar HW-T420 bundle promo with savings of up to P18,999.

Fill your home with Premium and Intelligent appliances

With Samsung air-conditioning solutions powered by WindFree^TM technology, you can live with true comfort and enjoy upcoming family gatherings and overnights with friends inside your home this holiday season. Purchase the 2.5 HP WindFree^TM ActivClean Inverter and save up with tokens worth up to P3,626. Now, for only P32,902, you can have the 1.0 HP Window-type Inverter. You can also feel the cool breeze and save up to P3,039 with the 1.0 WindFree^TM Bespoke Inverter Air Conditioner AR9500T in Midnight Black.

That’s not all! One of the much-awaited traditions of every Filipino household is to feast on various dishes and delicacies this holiday season. For you to enjoy all of the food, especially for the Noche Buena and Media Noche, Samsung ensures you have the freshest ingredients that will last long this holiday season. Surprise your parents with the Bespoke Top Mount Freezer Refrigerator with AI Energy in Clean White + Clean Navy, 13.9 cu. ft and save up to P5,664, or get it in a distinct Clean White + Clean Pink style, 10.8 cu. ft for only P33,942 and save a token worth P4,543 until December 31.

Have yourself a 9.5 kg Washer and 6.0 kg Dryer Front Load Combo Washing Machine with Ecobubble and AI Control for only P57,325 and save up to P7,670 worth of tokens, or grab the maximum 16.0/10.0 kg WD6000T Washer Dryers with Eco Bubble and AI Control and save with tokens valued at P11,537. This would make washing and drying clothes so much easier, especially during the busy weeks or months like this holiday season.

Promos run until December 31, 2023, so don’t miss the chance to make this holiday season more meaningful with the latest Samsung device or appliance. Visit https://www.samsung.com/ph/ or any authorized Samsung dealer and their online channels for more information.

DTI Fair Trade Permit No. 180888.

In the hustle and bustle of modern life, appliances that cover the ever-evolving needs of your entire family are the most ideal to keep a lookout for. And when it comes to being well-designed and having an effective fabric care system, there is simply nothing that comes close to Samsung’s all-new BESPOKE Washer and Dryer front load washing machine. 

While a simple washing may get the job done, an advanced and customizable setting that cares for your clothes and comes with a sizable, large capacity such as the Samsung BESPOKE Washer and Dryer just takes laundry care to a whole other level. Imagine having a Washer and Dryer that not only fits your home interior with its minimalist and stylish aesthetic but also carries the advanced technological features to effectively wash and dry the load of an entire household!

Here are five things to love about the all-new Samsung BESPOKE Washer and Dryer Pair:

Loads of love

Big households can save big on time and energy with the new Samsung BESPOKE Washer and Dryer Pair designed to make laundry time quicker, smarter, and more efficient. The innovative washer and dryer pair provides extra care for the family with a massive 21 kilograms capacity for the washer and 17 kilograms capacity for the dry—big enough for families to do fewer loads weekly or even wash and dry beddings effortlessly!

Bespoke aesthetic

Its bespoke flat form design is space-saving and offers easy installment in any space. It can be conveniently stacked on or positioned next to other appliances. The bold, aesthetically pleasing form features clean lines—allowing it to easily complement all furniture and interior styles. Homeowners have the flexibility to choose what’s best for them and their laundry room.

Fabric Care

The new BESPOKE Washer and Dryer Pair features  fabric care innovations that will change your laundry game for good. The advanced ‘EcoBubble’ technology ensures efficient cleaning even at lower temperatures, by transforming detergent into tiny, powerful bubbles that penetrate fabric, effortlessly lifting away dirt, all while conserving energy. What’s more is its innovative 3 Layered Filter System safeguards the color and texture of your clothing, ensuring that every wash not only enhances your laundry experience but also extends the longevity of your delicate clothes, leaving them as fresh and vibrant as the day you got them.

Cost-Savings

The Digital Inverter Technology feature will help you get more efficient and save cost, as it dries quickly while also saving energy. Its ability to preheat the air and start the drying process faster allows the temperature to regulate, resulting in reduced energy waste and more savings! 

AI Powered Washes

Not just that, the BESPOKE Washer and Dryer pair also utilizes artificial intelligence to make washing and drying even more efficient. It has AI Dry sensors that monitor the humidity and continuously adjust the drying  time for the best result, which optimizes your cleaning  performance. AI Wash detects the laundry’s load and soil level to optimize the amount of water and detergent and minimize waste. It continually adjusts the soaking, rinsing, and spinning times to achieve the freshest clean quickly and efficiently while being gentle on clothes.

For extra care, the BESPOKE Washer and Dryer has the AI Ecobubble technology that turns detergent into soft bubbles, which penetrate fabric faster and recognizes the nuances of each fabric and its properties for suitable wash cycle based on user behavior. This makes the washing machine easier to use as it lessens time deciding on multiple options. 

For ease and convenience, it features AI Control that allows you to do your laundry using the SmartThings App for a hassle-free laundry experience. This analyzes your laundry use and provides you the best suitable washing cycles and options. 

Give your home a makeover while going the extra mile in caring for your wardrobe investments by upgrading to Samsung’s aesthetic and space-saving BESPOKE Front Load Washer, Dryer, and Combo. For more information, visit samsung.com/ph.

There’s no place like home, especially during the holidays. It is the place where people dearest to our hearts gather and create meaningful memories together. There’s something so special about simple moments celebrated with delicious food on the table and refreshing drinks to toast every precious milestone with our loved ones. What other way to prepare noche buena and other quintessential holiday meals than with appliances that will not only keep your food fresh but will also spruce up your home interiors this festive season and beyond?

No other brand understands consumers’ needs in having home appliances that perform exceptionally than Samsung. This holiday season, Samsung elevates our homes and our holiday experience with great discounts and promos on their well-loved digital home appliances such as their refrigerators, microwave ovens, laundry care systems, and cleaning appliances.

Ring in the holiday with Samsung Bespoke

Refrigerators take up a lot of space in our kitchen and can be an eyesore. With Samsung Bespoke Refrigerator 1 Door (RZ32T744501) or Bespoke Refrigerator Bottom Mount Fridge (RB33T307026/TC), your fridge sticking out will be one less of your worries as they boast a stylishly unique design that is customizable on top of its cutting-edge technology that provides all-around cooling, digital inverter technology, Flex Crisper, and so much more. These refrigerators have a modern and sleek design to suit your style and add a touch of premium elegance that will be a welcome upgrade to your kitchen, just in time for your holiday gatherings.

Upgrade your kitchen interiors with a new Samsung Bespoke Refrigerator 1 Door or a Bespoke Refrigerator Bottom Mount Fridge and get a FREE Bespoke Panel, giving  you additional options to style your fridge in a way that perfectly suits your holiday theme!

Get a freebie with every Samsung Side-by-Side Refrigerator

Samsung values gift-giving this holiday season that is why they are offering exciting freebies for every purchase of refrigerator items. Time to upgrade to a bigger and better fridge that allows you to store more as you prepare for the salu-salos and fiestas this Christmas. Shop for your Samsung Side-by-Side Refrigerator via the Samsung website and get a Samsung microwave oven for free. 

Samsung Side-by-Side Model	Freebie
Samsung  23.2 cu.ft. Refrigerator SBS Family Hub and SpaceMax Technology (RS64T5F01B4/TC)	Smart Oven HotBlast Technology (MC32K7055KT/TC)
Samsung 23.9 cu.ft. Side by Side Refrigerator with All-around Cooling and SpaceMax Technology (RS64R5301B4/TC)	32L Solo Microwave with Food Warming (MS32J5133AT/TC)
Samsung 19.6 cu.ft. RS3000BM Side By Side Refrigerator with All Around Cooling (RS52B3000M9/TC)	28L Microwave Steam (MS28F303TFK/TC)

Create the perfect holiday spirit at home for you and your family and make your celebrations extra special with a kitchen upgrade from Samsung’s special offers on their kitchen and cleaning appliances. Check out samsung.com/ph to know more about Samsung’s exciting holiday bundles, promos, and freebies, available exclusively online until December 31, 2023!

* DTI Fair Trade Permit No. FTEB-179464 Series of 2023*

Air conditioners are essential amidst the tropical climate of the Philippines. This is especially true for businesses, which must create a comfortable atmosphere for their guests on top of the services they provide. Energy consumption, however, is still a main concern as expenses are steadily rising due to inflation.

Business owners can cultivate a relaxing ambiance while getting the best value for money with the Samsung S-Inverter. The air conditioner uses the latest and most cutting-edge technology to bring cooler air while using less energy, so entrepreneurs can make their business dreams come true while managing expenses.

Samsung’s innovative air conditioner cools a room 47% faster so customers can enjoy a refreshing breeze even during opening time. The S-Inverter disperses cool air farther and wider, covering an entire room quickly within minutes and ensuring that customers are always comfortable.

Despite its power, the air conditioner is energy-efficient with Samsung’s Digital Inverter Boost technology. This keeps the desired temperature with less fluctuation while reducing energy usage by up to 73%.

The S-Inverter is designed to last longer with Samsung’s proprietary technologies. Triple Protector Plus prevents damage from power surges and electrical currents, while DuraFin protects the unit from corrosion. The two work together to bring fewer repairs and replacements. Samsung’s 10-year warranty guarantees long-lasting performance for bigger savings.

Samsung is the best and most reliable option for businesses when it comes to premium, innovative, and modern air conditioners. Discover the newest Samsung S-Inverter and Custom Cool Solution of Samsung Air Solutions at any authorized dealer or on samsung.com/ph.

If you’re looking to invest in something that really wows, you’re in luck. Samsung, the undisputed leader in TV technology, has extended the Great Samsung Sale. This month, check out incredible offers on TVs and Sound Devices that will allow you to elevate your home entertainment setup to new heights. 

Save up to 55% on select Samsung products and enjoy bundle offers crafted to enhance your entertainment experience and snag premium freebies, including a complementary 1-year Disney+ subscription and free soundbars and accessories.

Cash discounts

Don’t miss your chance to take home a Samsung TV or Sound Device at the biggest cash discounts yet. From the newly launched Neo QLED and Samsung OLED TV to the boombox-style Sound Tower speakers, the Samsung audio-visual line up is up for grabs at up to a whopping 55% off (that’s up to Php 55,000 in savings!). Now is the best time to upgrade to a bigger size or better resolution Samsung screen, and turn any room into the home cinema of your dreams.  

Bundle offers

Take home the coveted The Frame or The Serif TV and the sleek Lifestyle Soundbar at a special bundle price when purchased together. With this offer, not only will you get the chicest home entertainment gadgets in the market, you’ll get beautiful picture quality with exceptional cinematic sound. Pairing the TV and Soundbar together activates Samsung’s signature Q-Symphony feature, which activates the speakers of both devices for a more powerful sound and bass effect. There’s no reason to purchase a TV without a Soundbar, and with this special offer, you’ll get both for much, much less. 

Premium freebies

This July, Samsung is making it rain with premium freebies to sweeten the deal even more. Select TVs will come with 1-year Disney+ Premium Access to give customers access to the top movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star. In addition, buyers of select Neo QLED and Crystal UHD models will receive The Freestyle, Samsung’s portable projector TV worth Php 48,999, for FREE. 

Make your purchase on Samsung’s eStore (samsung.com/ph/) and enjoy additional incentives and earn Samsung rewards points. Take advantage of easy payments through installment offers at 0% interest for up to 36 months with select credit cards from Metrobank, and have your items safely delivered for free to select areas nationwide. There’s simply no better time to upgrade your home entertainment setup so don’t miss out!

A dynamic and all around experience awaits you when you upgrade your home entertainment system today. You won’t find a better deal on Samsung TVs and Sound Devices than this July. Check out these deals and more at any authorized Samsung dealer nationwide and on the Samsung eStore. 

DTI Fair Trade Permit No. FTEB-170243 Series of 2023

This 3-part series will introduce the journey Bespoke has taken so far as it evolved to deliver greater value by expanding the capabilities of home appliances.

As Part One in this series, this article will detail the decisions behind the design innovations that evolved the Bespoke design ethos, from colors and cultures to true customizations.

Adding Color and Texture to “White Goods”

The Flat Style minimalist design philosophy – the theory that simple, clean lines and flush surfaces would be ideal in matching modern home décor – was the driving inspiration behind Bespoke Home appliances. Such designs could easily fit into any modern kitchen concept creating a sense of cohesion with the surrounding space, while customizable façades on the exterior would allow consumers to express themselves through a variety of striking color options and material finishes.

Refrigerators were the first appliances in the Bespoke journey of elevating the home appliance designs. Since then, Bespoke has expanded to the rest of the home to include an entire kitchen package, including ovens, dishwashers and cooktops, as well as living and laundry appliances such as vacuum cleaners, washers and dryers.

It became clear very quickly that the Bespoke design concept resonated with users who wanted their appliances to reflect their own diverse tastes, and even the industry took notice. In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalize their appliances. Bespoke appliances received a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) in 2021 and gold at the International Forum (iF) Design Award in 2022.

Later, Bespoke would expand into more kitchen appliances and then the rest of the home with living appliances, introducing more color and material options. The team behind Bespoke’s designs decided that a continuous cycle of new colors for Bespoke appliances would make it easier for users to find the design that best reflected their unique lifestyle.

For users who may find deciding on home décor daunting, in 2021, Samsung introduced the Bespoke AI Recommendation service in Korea. This service helped make appliance designing more accessible with the help of AI. Users would upload photos of their homes or designs they liked, and the AI would analyze the images to come up with color recommendations that fit best in that environment.

As bold as these appliances were in a sea of “white goods,” however, Samsung knew the vision could not end with just color and material options. With Bespoke, true customization is more than choice – it’s also about personalization.

From Colors to Culture

Diving deeper into the Bespoke design vision, Samsung sought to highlight key identifying factors shared by all Bespoke users – a sense of belonging through culture. Collaborating with artists from a wide range of disciplines as well as Bespoke users themselves, Samsung wanted to reflect cultures from around the globe onto Bespoke refrigerator panel designs.

This year, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the U.K., recognizing the 70th anniversary of Queen Elizabeth II’s accession.

In  May last year, Samsung held design contests on social media in collaboration with designers, including award-wining British interior designer Kelly Hoppen CBE and London-based designer Yinka Ilori. The contests were themed around two of the most important passions in the kitchen – inspirational designs and inspirational food. In Europe, through the #BespokeDesignedByYou design challenge, Samsung invited users to share their own unique refrigerator designs based on how Bespoke sparks creativity at home in the kitchen. In the U.S., Samsung launched the #BespokeDinnerParty challenge, where users shared their perfect Bespoke dinner party plans with cocktails, flower arrangements, dinnerware and food inspired by bold Bespoke colors.

Before that, many artists took part in developing Bespoke’s designs. French illustrator Hérem added European architecture into the design, while American artist Rementer added colorful portraits of diverse communities through the lens of pop art. Danish design company HAY experimented with natural food-inspired colors, and American artist Alex Proba expressed joy and happiness with colorful patterns and shapes inspired by nature.

These artist and user-involved design experiences would serve as a prologue to the next evolution of Bespoke’s designs.

*Limited-Edition Bespoke Jubilee Fridge Freezer in the UK

The Next Level of Bespoke Customization

If using colors offers users a way to be expressive and identify with cultures through a sense of belonging, the next level in Bespoke designs would be true self-expression. As such, Samsung is now offering users a truly self-expressive Bespoke customization experience from start to finish.

Bespoke’s concept of true customization began to take shape with design contests worldwide. The excitement and enthusiasm expressed by the participants from these contests inspired the beginning of the digital printing service called MyBespoke in the U.S.

With MyBespoke, Samsung will arrive at the latest evolution of Bespoke design, shifting from self-expression through preselected options to a truly Bespoke customization experience where users can create their own designs from scratch.

At the start of Bespoke’s design journey was the vision to inspire users to personalize their homes with designs that truly reflect who they are. With the MyBespoke launch, Samsung is one step closer to making that vision a reality. Samsung will continue to innovate to expand design, experience and customization to make life at home more expressive and enjoyable.

Stay tuned for the rest of the installments in this series. To learn more about Bespoke appliances, visit Samsung.com.