Samsung recently installed signages in its store locations nationwide to express support for Korea’s bid for the 2030 World Expo. Photo shows Min Su Chu, president of Samsung Electronics Philippines Corp. in one of its store locations.

MANILA, Philippines – Samsung Electronics Philippines Corp. (SEPCO) recently installed signages in its store locations nationwide to express its support for Korea’s bid for the 2030 World Expo. Digital signages in high traffic areas including malls and airport terminals are also set to be launched soon.

Samsung has a total of six business entities in the Philippines that employ over 8,000 Filipinos. Aside from consumer electronics, Samsung’s products and services in the country range from trading to electronic components, software & apps development, and even marketing services. SEPCO for one has been in the country for 24 years, consistently setting the bar for the industry with its latest models and products innovations including smartphones, digital appliances, TV, and monitors among others.

With its natural endowments and rich history, Busan has become a world-class city for tourism and culture. It has also grown into becoming one of the world’s hotspot destinations for international conventions.

Samsung firmly believes that Busan will emerge as the preferred venue for the 2030 World Expo. Min Su Chu, the president of SEPCO said “we will continue to carry out other activities to support this bid here in the Philippines.”

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Samsung Electronics Co. Ltd. announced today the appointment of Mr. Minsu Chu as the new President of Samsung Electronics Philippines Corporation (SEPCO).

With over two decades of experience including 11 years in Samsung, Mr. Chu most recently held the role of President of Samsung Electronics New Zealand. Having been the business director of the Mobile business in SEPCO from 2014 to 2018, he will return to the Philippines to head Samsung’s local subsidiary.

“I am very pleased to return to Philippines which I have long considered as my second home. This country has immense potential with its dynamic economy and a large and young population,” said Mr. Chu. “Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track.”

Mr. Chu’s appointment comes on the heels of a robust business performance of Samsung Philippines despite substantial impact from the pandemic. As the new head of the local business, Mr. Chu aims for a stronger synergy between its different business units Mobile, Visual Display, and Digital Appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers. “We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry,” he added.

Samsung Electronics recently announced a newly merged Device eXperience (DX) Division, which comprises the Visual Display Business, Digital Appliances Business, Health & Medical Equipment Business, Mobile eXperience (MX) Business, and Networks Business.