Mobile Photography – Samsung Newsroom Philippines https://news.samsung.com/ph https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_ph.png Mobile Photography – Samsung Newsroom Philippines https://news.samsung.com/ph 2026 https://news.samsung.com/ph/wp-content/plugins/btr_rss/btr_rss_xsl.css What's New on Samsung Newsroom Wed, 08 Apr 2026 16:35:54 +0000 en-US hourly 1 For Creators, By Creators: Samsung’s Pro-Grade APV Codec Supported on Galaxy S26 Ultra https://news.samsung.com/ph/for-creators-by-creators-samsungs-pro-grade-apv-codec-supported-on-galaxy-s26-ultra?utm_source=rss&utm_medium=direct Thu, 19 Mar 2026 15:14:07 +0000 https://bit.ly/4bjbQAb

Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better.

 

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy1 chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

 

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

 

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

 

Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding.

Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding.
APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion — noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing.

APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion — noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing.

How does APV Work?

While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.

 

How to Enable APV on Galaxy S26 Ultra

 

  1. Navigate to Camera > Settings > Video Format > APV
  2. Choose preferred APV controlAPV HDRorAPV Log
  3. Select the type of file compressionAPV 422 HQ(high-quality video) orAPOV 422 LQ(optimized for storage capacity and limited data rates)
  4. Toggle selected shooting mode on or off inCamerapreview
  5. Users also have the option to record APV directly to external USB storage, navigate toCamera > Settings > Save to External Storage

 

Learn more about APVhere, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

 

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

 

Galaxy S26 Series
1Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
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