MANILA, Philippines — July 28, 2025 — Samsung shares the Philippine government’s vision of creating smart and sustainable communities—albeit on a smaller scale—starting with more intelligent screens at home. As more local government units enroll in the Department of Science and Technology’s (DOST) Smart and Sustainable Communities Program (SSCP), Samsung focuses on bringing interactive and adaptive companions for Filipinos in the form of its new AI-powered televisions to elevate experiences.

“As the global number one brand for TVs and soundbars, we at Samsung look beyond innovation and more towards how to make a real difference in the lives of Filipinos,” remarked Chris Almazan, Samsung Philippines’ Head of AV. “With our new televisions and sound devices powered by Vision AI’s suite of AI features, we hope to continue bringing connected solutions to homes, ultimately creating personalized, enriching experiences built on connectivity and care.”

Vision AI powers Samsung’s new televisions across various models, including QLED, Neo QLED, Neo QLED 8K, Samsung OLED, and The Frame. Each Vision AI TV acts as a home companion that evolves with the user and adapts to their needs—devices that bring entertainment, personalization, and lifestyle solutions through one screen.

Home Entertainment at its Finest

More than its picture quality, which displays content in ultimate vibrance, the Neo QLED 8K AI TV can also boost any show or movie to 8K resolution. The TV’s NQ8 AI Gen3 Processor enhances the content to bring out the sharpest, smoothest details, so every viewing experience pulls you right in. The Q990F Q Soundbar adds to the immersion, with its 11 front and surround channels producing sound from every angle. When Q Symphony is activated, the speakers of the TV and soundbar synchronize for unmatched audio and viewing.

A Screen That Moves With You

While the QLED AI TV also produces content in stunning, lifelike color due to its Real Quantum Dot technology, it also works perfectly as a home companion that supports your wellness and busy lifestyle. When connected to a Galaxy Watch, you can easily control your TV with simple gestures or track your physical activity while exercising. The Q600F Soundbar makes every workout session all the more stimulating, thanks to its true 3.1.2ch Sound that creates a complete audio environment.

Paving the Path to Victory 

With the Samsung OLED AI TV and S800 Ultra Slim Soundbar, every win is just within reach. The TV’s Motion Xcelerator 165Hz technology ensures smoother gameplay, allowing you to see each move more quickly, make the right call, and leave your opponents in the dust. The Samsung OLED also minimizes disruptions with its glare-free screen, displaying clear visuals without distracting shine. The S800 Ultra Slim Soundbar also ensures that you stay focused on what matters, its minimal slim design fitting into your interior while also producing powerful sound.

The Ideal Artwork to Set the Mood 

Choosing the perfect piece of art doesn’t have to be a challenge when masterpieces from the world’s best artists are available at home. The Frame boasts an Art Store that houses over 3,000 art pieces to choose from. Additionally, you can customize the screen’s display based on your mood or visual preference using the TV’s Generative AI Wallpaper feature. The Frame is best paired with the QS700F Q Soundbar, which can be set up to suit your home’s interior, while also ensuring consistent Dolby Atmos audio quality.

Home Monitoring Made Easy

With SmartThings built in, the Neo QLED becomes your central device for seamless home monitoring. The TV offers a bird’s-eye view of your entire living space and tracks your connected Samsung devices, including soundbars like the Q800F Q Soundbar that produces cinematic AI sound through its physical side and top speakers and subwoofer for richer bass.

As the world embraces the AI revolution, welcome a Samsung Vision AI TV into your home and experience how it can elevate your everyday. Explore Samsung’s Vision AI TVs and find the right one for you on www.samsung.com/ph. Pre-order until September 30, 2025, to enjoy savings of up to PHP 59,000 and get a free soundbar worth up to PHP 82,499. 

For more information on Samsung Vision AI TVs, visit https://news.samsung.com/ph/

MANILA, Philippines — July 19, 2025 — As the world’s No.1 TV brand for 19 years, Samsung continues to redefine the role of television into an intelligent and intuitive companion to everyday life. Samsung’s Vision AI TVs—such as the 85” Neo QLED 8K Vision AI TV—adapt to routine, mood, and needs in ways that feel natural and personal.

Whether it’s easing the household in the morning with calming visuals, enhancing a workout with real-time monitoring, or setting the tone for a quiet evening in, the Vision AI TV turns everyday experiences into something more intentional. It becomes a part of life’s rhythm, supporting how people live, connect, and unwind. And for many, that’s precisely why they can’t live without it.

A Smarter, Sharper Viewing Experience

From the moment it’s turned on, the difference is clear. AI Upscaling enhances whatever is on screen to 8K quality, breathing new life into favorite shows and even older content. Paired with the Q990F 11.1.4ch Q Soundbar, the TV and Q Soundbar’s built-in Q-Symphony technology synchronizes audio between devices to produce sound that’s richer, fuller, and immersive.

Their mood? The TV just gets it.

Beyond viewing, the Vision AI TV understands them. It offers tailored recommendations that match the user’s preferences, whether that’s a lighthearted comedy after a long day or a moody drama for a quiet evening. The Generative Wallpaper feature enables users to select a mood, theme, or specific visual preference, with the screen adjusting accordingly to match the room’s interior.

An Active Partner in Wellness

The Samsung Vision AI TV extends far beyond entertainment. When synced with a Samsung Galaxy Watch, it can display real-time workout data on screen, such as calorie burn, that keeps users motivated without needing to check a phone. The experience feels seamless and supportive of one’s health goals.

Fun Moments Made for Sharing

For shared moments, it makes connecting even easier. With the Mobile to Mic feature, users can instantly turn their smartphones into microphones for karaoke nights, letting everyone join in without fuss or setup delays. It turns a casual get-together into something special in an instant.

Caring about what you care about

Even in quieter times, the Vision AI TV, together with the SmartThings app, acts as a window into the home, allowing users to monitor energy consumption, check connected devices, and even keep an eye on their pets while they’re out of the house. It’s always ready to help with their everyday errands.

As the home continues to evolve, the television has grown beyond being a fixture in the living room. With Samsung’s Vision AI TVs, the screen becomes part of the way people live, unwind, connect, and feel at home.

To learn more about how Samsung Vision AI TVs can enhance your home experience, visit www.samsung.com/ph. Pre-order until July 31, 2025, to enjoy savings of up to ₱59,000 and get a free HW-Q930F AI Q Soundbar 9.1.4ch Subwoofer & Rear Speaker worth ₱60,499.

It is an exciting time to be a consumer in Southeast Asia and Oceania (SEAO), as the digital landscape undergoes profound transformation, fueled by the rapid adoption of AI technologies. In a dynamic region like SEAO with diverse local cultures and values, a new generation of tech-savvy consumers – Gen Zs and Millennials – are demanding highly personalized experiences that appeal to their unique preferences across product and service offerings. Increasingly, consumers expect technology to seamlessly integrate into their lives, anticipate their needs, and to offer tailored solutions that truly matter.

At Samsung, we recognize this ongoing paradigm shift and are committed to meeting this demand head-on with our vision for AI to power new innovations across our businesses and to unlock new and personalized experiences to make life better for everyone. With many devices around the world and even more connected through Samsung’s platforms and services, we are uniquely positioned to bring an AI-powered future to life across the strength and scale of our diversified businesses.

This vision is underpinned by our decade-long investment in research and development, as well as in AI technologies. These investments are part of a long-term plan to ensure that Samsung remains at the forefront of AI innovation, enabling us to deliver on our promise of personalized AI experiences.

Delivering Personalized Experiences through AI

To meet the unique needs and preferences of consumers in SEAO, we are tailoring our AI strategy to bring personalized experiences to users here, emphasizing cultural relevance and localization. We understand that just as users in SEAO come from a proverbial melting pot of languages and cultures, building a one-size-fits-all solution simply cannot work, and therefore we want to develop AI solutions that are sensitive to the diverse needs in our region.

Galaxy AI: Wider Support of Languages and Dialects in SEAO

To start, Galaxy AI[1], available on our mobile devices, now supports a wider range of languages and dialects in SEAO, making it more accessible and useful to our customers. Earlier this year, we announced the addition of new languages and dialects, including Australian English and Cantonese, adding to a total of 16 languages[2] available in our region such as Indonesian, Thai and Vietnamese. We are committed in our efforts, and will expand support for Galaxy AI to 20 languages by end of this year.

An Indonesian content creator using the AI Composer feature on the Galaxy Z Flip6 to generate catchy social media captions in local language.

We are also extending the capabilities of Galaxy AI to more Samsung mobile device users, further democratizing access to AI-powered experiences. The newest Galaxy Z Fold6 and Flip6 devices bring Galaxy AI to foldable form factors, unlocking new possibilities for users in SEAO and globally. With the One UI 6.1.1 update, which has begun rollout in SEAO, the latest Galaxy AI features such as Sketch to image and Portrait Studio will be expanded to even more Galaxy models, bringing the power of personalized AI into more hands. To cater to the unique needs of different consumer groups, we also continue to provide more choices through various devices such as our latest Galaxy 24 FE and tablets that also have Galaxy AI features available.

Launch of Galaxy Ring in SEAO

For our wearable companions, we are tapping onto AI to augment offerings such as Samsung Health, to provide users with personalized insights and recommendations to improve their well-being. By bringing Galaxy AI to Galaxy Watch, we are combining powerful on-device AI with the extensive Samsung Health app to enable more comprehensive health insights, along with motivational encouragement to help you improve your daily wellness[3].

Expanding our wearables portfolio further, the Galaxy Ring, which will launch in our region this quarter, offers a simple approach to everyday wellness in yet another form factor. Designed for 24/7 health monitoring, Galaxy Ring is compact and fits comfortably on the finger. Galaxy Ring features Samsung’s best-in-class sleep analysis and a powerful sleep AI algorithm to help users easily understand sleep patterns and build better habits3. The new features like Energy Score[4] enable users to receive a better understanding of their daily condition through a combined analysis of personal health metrics including sleep time, sleeping heart rate, and more. This is just the start of Samsung’s journey to build some of the most personalized health experiences yet.

Smarter and personalized homes with AI

Across our wider Samsung ecosystem of home appliances and TVs, we are working hard to integrate AI to further improve the lives of our customers, allowing them to manage their homes in a smarter way. Our home appliances are equipped with AI capabilities that enable them to connect with each other for simplified usage and control, as well as improved performance, creating experiences where you can live more by doing less.

For example, with built-in Wi-Fi, internal cameras, AI-enabling chips and compatibility with SmartThings, our latest Bespoke AI appliances integrate enhanced features and connectivity to lay the foundation for a truly smart home. Our 4-Door French Door Refrigerator with AI Family Hub^TM comes with AI Vision Inside[5], which uses an internal camera to identify up to 33 fresh food items that go in and out of the fridge. Users can easily manage their food list and get recipe recommendations for a more personalized kitchen experience. Providing a seamless and customized laundry solution, the Bespoke AI Laundry Combo^TM, which will be launched in our region this quarter, intelligently adjusts the washing and drying performance for each load with AI Wash & Dry[6]. It also senses the weight of the laundry, fabric[7], and soil level to dispense the appropriate amount of water and detergent[8], and then adjusts the drying process to suit the weight and fabric.

The Bespoke AI Laundry ComboTM, which will be launched in all SEAO markets this year, presents innovative solutions for a fuss-free experience.

Even our TVs are smarter today, with Samsung TVs like the Neo QLED 8K coming with features like AI Customization Mode that adjusts the picture based on user preference. With AI Energy Mode, available when connected to SmartThings, it helps to monitor energy usage in real-time and adjusts to the environment, without compromising picture quality. 

The Neo QLED 8K’s AI Customization Mode automatically adjusts picture settings to users’ preferences.

Samsung’s Commitment to Responsible AI

As we continue to push the boundaries of AI innovation, Samsung remains committed to responsible AI development. Our AI ethics principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ guide our approach[9], ensuring that we develop and deploy AI technologies in a manner that is ethical and respects the rights of individuals.

Our approach to AI is quite like the security-first mindset that we first pioneered with Knox. In this, we want to give users the flexibility to personalize their privacy and security settings, exactly according to their preferences. The Galaxy AI dashboard lets users control which feature to operate on the device, and provides users the choice to opt out of cloud-based processing if preferred[10]. This lets users stay in control of their privacy while continuing to enjoy all the benefits of Galaxy AI. Beyond mobile devices, our TVs and home appliances will also be secured with Knox Matrix, enhancing your security across multi-devices experiences.

The Future of Personalized AI with Samsung

We are excited about the future of personalized AI, and we want to continue leading the way for the consumer AI revolution in SEAO. We believe that AI has the potential to transform all our lives for the better, and we want to play a more active role in shaping a future where AI-powered personalization is accessible and beneficial to all, and in a responsible manner.

As AI becomes ubiquitous, we have to focus not just on the technology, but the human-centric experiences, value and benefits that are meaningful to consumers for us to drive AI leadership.

There’s no better time than now to embrace the potential of personalized AI with Samsung. We invite you to join us on this exciting journey as we continue to innovate and create AI experiences that enrich your lives.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese, English (India, United Kingdom, United States), French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[3] Samsung Health and Galaxy Ring are not medical/therapeutic devices/services. Intended for general wellness and fitness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[4] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Ring or Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch or Galaxy Ring must be synchronized with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[5] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[6] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[8] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.

[9] Refer for more details: https://www.samsung.com/global/sustainability/people/tech-for-all/#anchor4

[10] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

Experience the magic of stunning 8K clarity with Samsung AI TVs, now with a complimentary Disney+ Annual Premium Plan for an immersive cinematic experience

MANILA, Philippines – September 20, 2024 – Samsung continues to enhance the home entertainment experience with its exciting deals on AI-powered devices this September. For a limited time, the undisputed Global #1 TV and soundbar brand is offering a Disney+ Annual Premium Plan* valued at ₱4,190 upon purchase of select Samsung TVs, to elevate your home theater setup and enjoy movie nights filled with a world of content upscaled in 8K.

Clearly, Only the Best Visuals with Samsung TVs

Whether you’re diving into action-packed blockbusters or savoring the magical charm of classic films, Samsung’s latest lineup of AI-powered TVs is designed to transform your home theater. At the forefront, the 75″ Neo QLED 8K Q800D AI TV uses Samsung’s AI Upscaling Technology to enhance every pixel, delivering breathtaking realism and setting the standard for the ultimate viewing experience. With true 8K resolution boasting 256 AI neural networks, content is transformed to the best picture quality, taking your home theater experience up a notch as you immerse yourself in vivid visuals of endless content with Disney+.

Further showcasing Samsung’s visual brilliance, the 55” Neo QLED 4K QN87D AI TV offers stunning clarity with its own 4K AI Upscaling Technology to make every Disney+ moment a magical experience. Meanwhile, the 65″ Samsung OLED S95D 4K AI TV lets you enjoy Disney+ anytime, anywhere, with its glare-free technology to enjoy the deepest blacks and clear visuals even in the brightest rooms. Additionally, if you’re looking forward to watching your next ultra-smooth action movie, its high refresh rate of 144Hz provides crisp visuals without lag and motion blur.

Clearly a Cinematic Soundscape, Designed for the Modern Home

When the best visuals meet unrivaled audio precision, Samsung TVs deliver Disney+ magic like no other. Featuring Dolby Atmos Pro, feel as though you’re right in the middle of action with a next-level surround sound experience. Samsung’s Object Tracking Sound Pro also ensures that your movie’s audio dynamically follows movement on screen, while Q-Symphony helps achieve a harmonious soundstage between your Samsung TV and soundbar for a flawless home cinema experience.

Bring Disney+ magic right into your living space with Samsung’s AI-powered TVs, where cutting-edge technology meets exquisite design. The latest Neo QLED 8K and Samsung OLED 4K AI TVs showcase the modern Infinity One Design, seamlessly blending style with state-of-the-art technology to create a visually stunning centerpiece. Coupled with Samsung’s One Connect Box which minimizes cable clutter, these Samsung TVs ensure a home theater setup that marries visual sophistication with top-tier performance.

Clearly Binge-Watch with Peace of Mind on Samsung AI TVs

When the ultimate home experience is matched with the protection of Knox Security, Samsung users can enjoy their favorite Disney+ films with utmost confidence knowing their data is secure. This multi-layered defense system safeguards personal information while you dive into the magic of Disney+.

Samsung’s SmartThings app further enhances this secure viewing experience by seamlessly integrating your devices, ensuring a synchronized home theater experience. Powered by Tizen OS, Samsung TVs offer a user-friendly interface for easy access to apps, settings, and content.

Transform your home into a cinematic haven with Samsung, the undisputed Global #1 TV and soundbar brand. For every purchase of Samsung AI TVs, enjoy a complimentary soundbar**, Disney+ Annual Premium Plan*, and a premium VIP pack. For more details on Samsung’s exclusive offers, visit https://samsung.com/ph or any of Samsung’s authorized dealers nationwide.

Subscription required*
Free Soundbar varies per model**

Benjamin Braun, CMO Samsung Europe, highlighting AI for All on stage at IFA 2024

BERLIN, Germany – Sept. 5, 2024 – Samsung Electronics Co., Ltd. took to the stage at IFA today, celebrating 100 years of innovation at the conference, to continue its vision “AI For All.” The presentation showcased Samsung’s bold commitment to democratise AI, enabling more people to benefit from its uses.

Further expanding the AI for All vision, the conference included chapters “AI Meets the World” and “AI Meets You” where speakers from across the company and its partners demonstrated the critical role AI plays in improving users’ quality of life, equipping them with tools they can use to enrich their lives.

“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting your needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

AI For All

Samsung’s AI for All spans a wide range of its AI enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands its AI features need to adapt to how consumers want to live – as well as supporting the needs of the earth.

Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering seamless remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when home or away and navigating Samsung TVs.

Never before has it been so easy for people across the world to use of the power of AI to take control of the world around them. Samsung AI enable products give this power to its users, allowing them to curate their everyday experiences. Whether striving for more sustainable living, expanding creativity or connecting with their loved ones.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people, and why AI is for All.¹

Launching following IFA, the latest operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, such as Live Translate and Circle To Search, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include brand new apps which bring more opportunity for creativity and connection. Including, Sketch to Image, which allows users to visualise their ideas through image options generated from a simple drawing and Portrait Studio which propels creativity by helping users create a more personalised avatar to use online.

AI Meets You

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences.

Also showcased on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for seven years considering hardware specification.² This ensures that consumers can continue to enjoy the latest innovations and enhanced connectivity across all their Samsung devices.

Samsung’s Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks—eight times more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

Samsung also announced the exciting launch of the new Samsung Music Frame.The Music Frame wireless speaker was launched earlier this year, delivering superior sound quality that fills any space with rich, clear audio. With built-in woofers and intelligent Dolby Atmos technology inside, the Music Frame intelligently adapts to your home acoustics and brings every sound and note to life.

Samsung is creating simple user experiences through its Bespoke AI appliances³, which now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context⁴ to carry out continuous commands for personalised responses and provide answers to product related questions.⁵ It allows users to express their needs more naturally and easily than before.

Samsung also opens up greater control and accessibility benefits for users. For example, Samsung developed and applied an Auto Open Door feature on some washing machine and refrigerator models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

AI Meets World

Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.

Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division operations running on to Renewable Energy sources.⁶

Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Whether that’s AI inside appliances such as its refrigerators and washing machines or using AI to unlock the potential of its SmartThings Eco System to save more energy.

On stage at IFA Samsung revealed that the Bespoke AI Laundry Combo is now rolling out across Europe, and will be released in the Philippines by December 2024. The All-in-One washer and dryer combo is a single space efficient appliance that finishes the wash and dry cycle in one queue. The wash cycle not only meets but surpasses the minimum energy efficiency requirements for the A-grade rating by up to 20%,⁷ and the wash and dry cycle combined also meets the A-grade rating.⁸ This impressive performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy⁹ can save up to 70% of energy consumption for washing machines.¹⁰ ¹¹ Also with SmartThings Away Mode users never have to worry about forgetting to turn off a light or the TV when they go out. Sensors in various appliances sense when there is no-one in the room and then shut down systems to save energy.

Bespoke AI appliances can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of a wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.

For more information on the products mentioned within this release, please visit the Samsung Global Newsroom here.

¹This research was conducted between July 11th and July 19th, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from ten countries: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with each country contributing 1,000 respondents, except the UK, which had 2,000 respondents.

²Details on supporting models and features to be determined.

³The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).

⁴Only available while the dialog box is open.

⁵Understanding multiple commands and Recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.

⁶In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1,2 emissions by 2050, maximize resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.

⁷Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

⁸Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

⁹Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹⁰Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/ 

¹¹Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

MANILA, Philippines – August 21, 2024 – In today’s fast-paced world, we all look forward to resting in a home where enjoyable moments feel extraordinary. Through innovative AI technology and sleek designs, the new Samsung 2024 AI TVs offer just that. These Neo QLED 8K, Neo QLED 4K, and Samsung OLED AI TVs seamlessly add a touch of sophistication to your home while clearly improving the viewing experience.

Imagine your most beloved film, your favorite video game, or the electrifying atmosphere of a live sports event, all brought to life in stunning 8K clarity.

With the latest Samsung AI TV technology, you’re not just watching all of this happen – clearly, you get to live in that moment.

Clearly, the Best Way to Indulge in Home Entertainment

Comparison of Samsung’s new Neo QLED 8K AI TV (Right) versus the Crystal UHD TV (Left).

As the undisputed global #1 TV brand for 18 years, Samsung continues to challenge the limits of what modern TVs can do with the 2024 Neo QLED 8K AI TV.

Samsung’s 2024 AI TVs are designed to cater to every passion, whether you are a movie buff, a passionate gamer, or a music enthusiast. Experience every breathtaking detail as if you’re right there in the action with sharp, smooth, and true-to-life picture quality, made possible by 8K AI Upscaling Pro Technology. The new Samsung OLED AI TVs are also perfect for gaming, featuring a Glare-Free screen and perfect blacks that enable everyone from hardcore to casual players to experience gaming at the next level, seeing enemies in even the darkest scenes and fully immersing in any environment.

Sleek and Aesthetic Design: Clearly fit for a modern home

Designed to integrate into the most sophisticated living spaces seamlessly, this new Samsung AI TV is a masterpiece of contemporary design. Its slim profile complements upscale interiors, making a bold statement in any living room. Whether catching the early morning news or indulging in a late-night movie marathon, every moment feels extraordinary as the sleek design minimizes distractions, allowing viewers to concentrate fully on whatever they want to watch.

When combined with the 2024 Q-Soundbar, Samsung TVs deliver premium home entertainment, providing crisp and clear theater-like sound. The soundbars are equipped with Wireless Dolby Atmos and Q-symphony, a feature that enables simultaneous sound playback from your soundbar and TV speakers to give users an immersive and true cinematic surround sound.

The new Samsung Music Frame lets you listen to your favorite songs in crystal clear quality while keeping your home’s aesthetic through its customizable art panel.

Music lovers will also be able to make the most out of Samsung’s newest audio device, the Music Frame, as it creates powerful stereo soundscapes that enhance all music genres. The Music Frame not only transforms any room into a personal concert hall, it also adds aesthetic appeal as it has a Customizable Art Panel to match home decors. It can stand as a centerpiece on a coffee table, sit pretty on a bookshelf, or be put up on your walls with a simple mounting installation.

Energy-Efficient: Clearly, Utilizing Multi-Device Experience

Samsung AI TVs are also designed with energy efficiency in mind to reduce energy bills and carbon footprint, creating an eco-friendly choice for Filipinos. The device also comes with SmartThings, which effortlessly integrates other Samsung appliances, making home appliance management more accessible than ever. All Samsung TVs are also secured with Knox, building a 3-layer security solution that works in all areas: Hardware, platform and service.

Having the best products at home is essential for creating a living space where every moment is extraordinary. Samsung’s 2024 AI TVs are here to transform your home into a hub of premium entertainment and sophisticated design! Purchase the 2024 lineup of Samsung AI TVs to enjoy a Disney+ Annual Premium Plan* at home. To learn more about Samsung’s exclusive offers on its AI TVs and sound devices, go to https://www.samsung.com/ph/offer/online/2024/experience-magic-with-ai-tv/ or visit any of Samsung’s authorized dealers nationwide.

*Subscription required, for participating models only

MANILA, Philippines – July 31, 2024 – The ultimate choice for all-in-one home entertainment, undisputed Global No. 1 TV and soundbar brand, Samsung aims to provide users a taste of WOW and extraordinary moments at home through its Neo QLED and Samsung OLED AI TVs and Q-series Soundbar, providing immersive picture quality and cinematic audio.

Clearly, A Cut Above the Rest

Boasting superior picture quality, Samsung’s 85″ Neo QLED 8K AI TV provides a front-row experience to your favorite movies, shows, and concerts thanks to the NQ8 AI Gen3 Processor. Powered by AI, any content is enhanced to display 8k visuals. To create ultra-fine contrast, the Neo QLED 8K AI TV is built with Quantum Matrix Technology Pro that reveals unimaginable details, from the darkest blacks to the purest whites.

Beyond forging a new era of television never seen before, Samsung aims to meet users’ needs and allow them to dive deep into what they love most with the Samsung OLED 4K AI TV, a certified game-changer for players. With the all-new Glare-Free technology, you can enjoy gaming with significantly reduced distractions from external light sources and Samsung’s NQ4 AI Gen2 Processor optimizes your gaming content in unrivaled 4K resolution. The advanced Samsung OLED technology takes immersive gaming experiences to the next level through exceptional brightness and contrast, allowing the user to see the deepest and truest blacks.

Apart from picture quality and sound, Samsung places the utmost importance on the security and convenience of its offerings. Apart from AI-powered performance, Samsung’s AI TVs are also built with Knox Security, protecting sensitive data with multiple layers of software and hardware. This way, you can enjoy the seamless control of your Samsung AI TV, soundbars and other smart devices worry-free.

Clearly Innovative: Sophisticated Design Meets Superior Sound

A winning TV is more than just its screen—its design plays into the overall viewing experience for an unparalleled level of immersion. Neo QLED and Samsung OLED’s stylish and sleek Infinity One Design proves that less is more; its impossibly slim profile does away with the black edges to remove distractions. Adding to its refined look, the Neo QLED AI TV prevents clutter with the attachable One Connect box that’s easy to tuck away on the back of your TV or place neatly to the side.

While Samsung’s AI TVs boast next-level, cinematic sound with Dolby Atmos®, users can further upgrade their home entertainment system with the Q-series Soundbar. Through Q-Symphony technology, the sound from your Samsung AI TV and Q-series soundbars synchronize to create a breathtaking home theater soundscape.

Purchase the 2024 Samsung AI TVs and 2023 lineup of Smart TVs and soundbars until July 31 to get premium freebies worth up to Php 82,499, a Disney+ Annual Premium Plan*, and big discounts of up to Php 140,000. To learn more about Samsung’s global world #1 AI TV technology, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

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Samsung’s new product offering flaunts top-tier visual and sound quality that can transform any home into a premium home entertainment hub, promising an immersive, cinematic and unparalleled experience.

MANILA, Philippines – July 23, 2024 – Samsung, an undisputed global TV brand for 18 years, is redefining home entertainment with its new suite of Samsung AI TV products and sound devices powered by artificial intelligence (AI).

“In our quest to upgrade the lifestyle standards through technology, Samsung harnessed the power of AI to design home entertainment solutions that continuously upscale the lives of Filipino viewers,” Chris Almazan, Samsung Electronics Philippines Corporation (SEPCO) head of AV, said.

All-in-one home entertainment with Neo QLED AI TV

Consumers are given an immersive experience never before imagined with Samsung’s most awaited 2024 Neo QLED 8k AI TVs.

Their AI capabilities allow AI upscaling of each scene, optimizing it to the setting nearest 8k and giving consumers the sharpest picture quality.

Their Quantum Matrix Technology Pro feature uses 10x more lighting zones and brings out every detail in every scene. They can even adapt to their surroundings so they can also adjust to the users’ tailored viewing experience.

Samsung Neo QLED AI TVs are also engineered to carry exceptional motion enhancements, delivering powerful performance for vivid visuals and blazing-fast speeds. Augmented by its AI motion enhancement, Samsung 2024 Neo QLED 8k AI TVs ensure each movement is crisp and smooth, which is integral to sports entertainment, action movies and especially gaming.

Comparison of Samsung’s new Neo QLED 8k AI TV (right) versus the Crystal UHD TV (left).

Samsung Neo QLED AI TVs are also engineered to carry exceptional motion enhancements, delivering powerful performance for vivid visuals and blazing-fast speeds. Augmented by its AI motion enhancement, Samsung 2024 Neo QLED 8k AI TVs ensure each movement is crisp and smooth, which is integral to sports entertainment, action movies and especially gaming. 

Cinematic surround sound with Q-Soundbar

Apart from stunning visuals, Samsung Neo QLED 8k AI TVs, powered by Dolby Atmos, also boast next-level sound quality.

The TVs are equipped with new top channel speakers that create dynamic and moving surround sound that captivates viewers with every scene.

For panoramic audio, Samsung AI TVs can also be paired with the 2024 Q-Soundbar. The Q-Soundbar elevates detailed sound from every direction, powered by Dolby Atmos and DTS:X. It automatically connects to the Samsung Neo QLED 8k AI TV and combines audio from the soundbar’s front, side and top, activating its own and the TV’s speakers.

Samsung’s new product offering flaunts top-tier visual and sound quality that can transform any home into a premium home entertainment hub, promising an immersive, cinematic and unparalleled experience.

Purchase the 2024 lineup of Samsung AI TVs to get premium freebies worth up to P82,499 + a Disney+ Annual Premium Plan* and big discounts on 2023 Smart TVs and sound devices up to P122,000.

To learn more about Samsung’s global no. 1 AI TV technology, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

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Clearly the best in AI Home Entertainment, Samsung Neo QLED 8K harnesses the power of AI to upscale picture quality and provide crisp sound quality, all in a sleek and premium design.

MANILA, Philippines – July 17, 2024 – Samsung, the undisputed Global #1 TV and soundbar brand, has once again set the standard in unlocking an upscaled way of entertainment with its 2024 Neo QLED 8K AI TV and Q-Soundbar. Designed to deliver the perfect synergy of audio and visual experiences, this duo has truly taken it to the next level as it uses the latest AI technology for the best cinematic experience.

Whether you’re watching a blockbuster film or a live concert of your favorite artist, you no longer have to compromise between the best visual experience or superior sound quality. With Samsung’s latest AI-powered offerings, you can clearly have both.

Redefining Home Entertainment with the Clearest Visuals

Comparison of Samsung’s new Neo QLED 8K AI TV (Right) versus the Crystal UHD TV (Left).

Every scene comes to life with the 85″ Samsung Neo QLED 8K AI TV. With its 8K resolution, the Neo QLED 8K AI TV promises visual excellence–immersing its viewers into a real cinematic experience through each scene’s life-like precision. The subtlest colors are brought into realistic details, as this AI-powered TV analyzes each scene and allows clear-cut details in both bright and dark spots.

Samsung’s Neo QLED 8K AI TV is powered by the latest NQ8 AI Gen3 Processor. Thanks to its 8K AI Upscaling Pro Technology, Samsung users can sit back and watch favorite shows in any resolution to the nearest 8K picture quality.

Into watching sports as a form of entertainment? Samsung’s Neo QLED 8K AI TV also comes with AI Motion Enhancer Pro, allowing viewers to witness clear and crisp movements without motion lag as if they’re part of the playing team.

Thanks to the Infinity Air Design Samsung’s Neo QLED 8K AI TV, viewers can stay focused on the content they’re watching as it allows their smart TV to seamlessly blend into their living rooms with its super sleek and minimalist design, without the distractions of clunky stands or set-ups. With an added One Connect box, watchers can avoid the clutter of having multiple cords connected to their TVs.

Unlocking Your Home Theater’s Ultimate Potential with Next-Level Sound Experience

Complementing the Neo QLED 8K AI TV is Samsung’s 2024 Q-Soundbar, as it delivers immersive surround sound to enhance your overall cinematic experience. As this soundbar is equipped with Wireless Dolby Atmos and DTS:X, pair it with the Neo QLED 8K AI TV to experience sound that envelops you as it can deliver the perfect audio experience like never before.

Our newest Music Frame, a speaker designed as a picture frame will seamlessly blend into your home décor. Despite its 13-by-13 inch size, the Music Frame is capable of room-filling sound with 6 speakers that provide excellent Dolby Atmos sound. Easily pair your Music Frame with your mobile device to stream your favorite music from your favorite listening platforms with Wi-Fi or Bluetooth connection.

By synchronizing the sound coming from Samsung TV speakers and soundbars, Q-Symphony technology allows both devices to play together harmoniously for an immersive surround sound experience. The SpaceFit Sound feature, on the other hand, analyzes the space or environment and tailor fits the optimal surround sound and voice quality to that space or environment.

Clearly, There’s More to Samsung AI TV

To ensure a secure and reliable user experience for Samsung users, the global #1 TV brand’s product line-ups are equipped with Knox Security to safeguard connected devices and confidential information logged in to their devices. With Samsung’s SmartThings App, users can rely on a multi-device experience for their smart home devices & appliances with its extensive compatibility–all within a single app.

Samsung is best known to tailor its product offerings to all kinds of viewers, whether for the best movie viewing or ultimate gaming experience. Apart from all-in-one home entertainment, Samsung also offers a wide range of Samsung OLED TVs for both casual and going-pro gamers. As this line-up boasts a 144Hz Refresh Rate and Glare-Free screen, it ensures gamers with an effortlessly smooth gameplay.

Elevate your home entertainment experience to newer heights with the Samsung Neo QLED and soundbars. Purchase the 2024 lineup of Samsung AI TVs to get premium freebies worth up to Php 82,499 + a Disney+ Annual Premium Plan* and big discounts on 2023 Smart TVs and sound devices up to Php 122,000. To learn more about Samsung’s global world #1 AI TV technology, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

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Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features.

During the seminar, Samsung unveiled its new TV technologies such as the latest NQ8 AI Gen3 Processor and NQ4 AI Gen2 Processor which enable an upgraded, immersive viewing experience.

The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:

• Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.

• The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions.

• Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame.

• Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.

“We can present some of Samsung’s key AI TV technologies during the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the differentiated AI TV technology from competitors but also doing our best to protect customer’s various personal information.”

For more information on Samsung’s 2024 TV and monitor lineup, please visit www.samsung.com/.