A well-cared-for home is one of the best gifts anyone can give their family — including caring for the smart appliances that shape the rhythm of our daily lives. With Samsung Care+ Premium available as a Samsung.com exclusive add-on to your TV and appliance purchases, you can give your premium TVs and appliances the expert care they deserve to keep them running at their best.

Offering professional preventive maintenance services along with above-standard warranty coverage, Samsung Care+ Premium ensures your premium household investments stay in top condition for years. By caring for your appliances, you can keep your home running uninterruptedly every day.

Certified, consistent care to keep homes running smoothly

Samsung TVs and appliances are built to deliver performance that you can rely on for years. Availing Samsung Care+ Premium for your digital appliances takes that longevity even further with expert services that help them run better, last longer, and stay efficient day in and day out.

Remote diagnostics keeps you proactive, allowing you to address issues before they disrupt your routine. This ensures your Neo QLED 8K Vision AI TV displays its breathtaking visuals in 8K clarity for even longer, so you can keep enjoying your family movie marathons or gaming sessions without worrying about interruptions.

Professional maintenance services help keep laundry days feeling lighter and easier by ensuring the Bespoke AI Front Load Washer and Dryer Combo delivers intelligent efficiency for years to come. Regularly scheduled check-ups maintain the overall cooling performance of the Bespoke AI Family Hub Side-by-Side Refrigerator, helping keep your food fresher for longer. This also helps ensure your Samsung Smart Oven performs reliably, so cooking for the family will always feel as enjoyable as ever.

With Samsung Care+ Premium, your TVs and appliances receive professional care from the very start. Expert installation services make sure appliances like the WindFree Air Conditioner with SmartThings are optimized for peak performance from day one. Meanwhile, scheduled cleaning services help the air conditioner consistently deliver efficient cooling, keeping your home comfortable at all times.

Through expert services, Samsung Care+ Premium ensures that every smart feature you invested in continues to deliver comfort, reliability, and convenience year after year.

Longer protection coverage for lasting peace of mind

Samsung Care+ Premium provides professional care and protection for your smart home appliances, as your trust in your TVs and appliances will always remain. Every TV and digital appliance is supported with expert care and protection to maintain peak performance over time.

Beyond expert servicing, Samsung Care+ Premium keeps your appliances protected for the long haul with up to 5 years extended warranty coverage* for your premium TVs and appliances. This saves you from repair costs and lets you enjoy moments at home with the knowledge that your premium investments will continue to deliver efficiency, reliability, and convenience for years.

Be in charge of your home with Samsung Care+ Premium

Give yourself and your loved ones true peace of mind with Samsung Care+ Premium, available as an add-on to your TV and appliance purchases on the Samsung Online Store or the Shop app for as low as PHP 2,199. Get the Samsung Care+ Premium today and enjoy expert services and extended warranty coverage of up to 5 years* for your premium household investments at up to 30% off, until December 31, 2025, only.

Taking charge of your appliance care becomes even more rewarding. Earn Samsung Rewards points and redeem exclusive perks or benefits when you invest in premium care for your digital appliances.

* Including a 1-year standard warranty from purchase

MANILA, Philippines – The holidays are best celebrated at home, in the company of the ones you love most. This year, global number 1 TV and sound brand Samsung helps Filipinos bring the magic of the season straight into their living room with limited-time deals on its premium televisions and sound devices lineup.

Whether you’re hosting a family movie marathon, belting out karaoke hits, or counting down to midnight, Samsung TVs and sound devices deliver the kind of immersive entertainment that turns every moment into a special holiday memory. Make your home ready for the holidays and grab up to PHP 44,000 in savings on super big Samsung TVs until December 31, 2025.

Bigger, Brighter, and Happier Holidays at Home

This season, you can make your beloved holiday traditions even better with Samsung’s super big television of your choice. These big TVs, like the 100” or 115” Neo QLED Vision AI TV and the 98” Crystal UHD Smart TV, bring the magic of holiday entertainment straight into your home with epic scale and breathtaking clarity.

The Neo QLED Vision AI TV makes watching classic Christmas films feel more cinematic than ever, powered by the NQ4 AI Gen 3 Processor with AI Upscaling that makes every scene shine with stunning detail. For families who love bright, festive visuals, the QLED 4K Vision AI TV delivers rich, lifelike colors thanks to Real Quantum Dot Technology and 100% Color Volume. Producing a billion shades of color, the QLED TV’s vivid picture quality makes you feel the frosty chill of snow or smell the aroma of holiday dishes wafting through the screen.

When it comes to centerpieces for big holiday celebrations and non-stop bonding, there’s no better choice than the Crystal UHD 4K Smart TV. Its Crystal Processor 4K and 4K Upscaling deliver a bright, immersive viewing experience for all your comfort shows and even home videos to look back on.

Festive Sound for Every Moment

With Samsung’s sound devices, every holiday moment becomes a joyful symphony. The Q990F 11.1.4ch AI Q Soundbar pairs seamlessly with compatible Samsung televisions to make every yuletide sound burst to life with Wireless Dolby Atmos technology. SpaceFit Sound Pro calibrates sound to your space, filling your home with festive cheer for every kind of holiday gathering.

Whether it’s a big get-together with friends or an intimate gathering with your loved ones, your holiday celebrations sound better with the QS700F 3.1.2ch Convertible AI Q Soundbar. Wherever you set it, this versatile soundbar surrounds your space with rich, layered sound that suits every holiday moment, from setting the mood for your party with festive playlists to unwinding in the evening with your favorite holiday content. Even cozier spaces can enjoy big holiday sound with the Q600F 3.1.2ch AI Q Soundbar.

To take your season’s celebrations up a notch, unleash the beat anywhere with Samsung’s sound towers! Keep your festive music booming throughout your home with up to 1,500 watts of sound from the MX-T70 Sound Tower. With the sound tower, you can easily add cheer to your holiday merriment using its customizable LED party lights, or challenge your guests to a Christmas sing-off with Karaoke Mode.

For dynamic holiday parties, the MX-ST50F Sound Tower comes with built-in wheels and a telescoping handle, so you can roll the festive cheer along wherever you go. With customizable bass modes, LED party lights, and an 18-hour battery life, you can keep the Noche Buena celebration going until well past midnight.

Experience the Holiday Magic at Home with Samsung TVs

This holiday season, let Samsung TVs and sound devices create cinematic celebrations that bring joy to every corner of your home. Don’t miss Samsung’s Super Big Holiday Offers on its line of televisions and sound devices. Get big savings of up to PHP 44,000 on premium TVs and bring home a free soundbar worth up to PHP 82,999 on select Samsung Vision AI TVs. These exclusive offers are available only until December 31, 2025.

Protect your Samsung TVs and save up to 30% off when you include the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app today. For as low as PHP 5,799/year*, you can get extended warranty coverage plus expert maintenance services for your Samsung TVs.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

MANILA, Philippines – October 15, 2025 – The merriest time of the year is definitely here as global number one TV and sound device brand Samsung gives every Filipino family a reason to kickstart the festive season with its super big holiday deals on its selected televisions and sound devices.

As families start gearing up for the most festive season, Samsung makes it easier than ever to upgrade their home entertainment setup and experience the magic of the holidays in bigger, smarter, and more connected ways.

Smarter, Easier Holiday Celebrations with Vision AI

Your holiday viewing is bigger and better with Samsung Vision AI, transporting you inside the worlds of your favorite holiday films or TV shows. This enhances the resolution of the content you’re viewing, giving you breathtaking sharpness and detail each time. With Vision AI, you can pair your Galaxy Watch to your TV for a more intuitive viewing experience, thanks to Universal Gestures.

Beyond enhancing your entertainment experience, Vision AI TVs are designed with a range of smart features to help make your holiday preparations feel easier and lighter. These televisions also double as smart hubs that keep you in control of your household. From keeping track of your devices’ energy consumption to serving as a pet-sitter while you’re away, Vision AI TVs handle everyday routines with ease, so you’re always focused on making memories with loved ones during the holidays.

Big Viewing, Bigger Celebrations At Home

Whether it’s watching timeless holiday films, streaming the latest series, or reliving family memories during a reunion, Samsung’s big, premium TVs turn every viewing moment into something special. The Neo QLED Vision AI TV sets the standard for big, bold viewing. Every twinkle of light in your festive films of choice bursts with stunning clarity, thanks to the TV’s NQ8 AI Gen3 Processor and AI Upscaling technology. Even with daylight pouring in through the window, its glare-free screen keeps the picture perfectly clear, making your favorite Christmas films unfold on the big screen, right in your living room.

For those who want to bring the full brilliance of holiday viewing to life, Samsung’s OLED 4K Vision AI TV paints every scene with a billion shades of color. It expresses the deepest blacks and the most radiant colors, creating a cinematic warmth perfect for quiet nights in. Besides holiday viewing, the TV also elevates the gaming experience with its Ultimate Gaming Pack. This delivers an ultra-smooth, low-latency, immersive experience, perfect for friendly matches against loved ones during holiday celebrations.

Meanwhile, the QLED 4K Vision AI TV fills homes with colorful energy, bringing a cheerful vibrance to every moment. Its Real Quantum Dot Technology, which uses non-cadmium quantum dots, and 100% Color Volume delivers rich, life-like visuals that make your choice of entertainment look livelier. For households that value security along with high-quality viewing, the Crystal UHD 4K Smart TV offers robust privacy protection with Samsung Knox Security, while expressing glorious visuals with Crystal Processor 4K and 4K Upscaling technology.

Turn Up the Sound of Festive Fun

Aside from immersive visuals, Samsung big TVs make any holiday viewing and celebration come alive with powerful audio. Through Q Symphony, these TVs work in perfect harmony with compatible Samsung soundbars to deliver a richer, more cinematic experience that fills your home with festive energy.

The Q990F 11.1.4ch AI Q Soundbar is your ticket to a full, surround-sound holiday spectacle. The integrated Wireless Dolby Atmos and SpaceFit Sound Pro tunes sound to match your space, filling every corner with audio magic. For cozier spaces, the Q600F 3.1.2ch AI Q Soundbar is a slimmer, more compact option that doesn’t compromise on performance, delivering crisp, balanced sound that adjusts to whatever you’re watching, whether it’s holiday carols or Christmas comedies. Meanwhile, the B450 2.1ch B Soundbar brings a fuller range of sound with deeper, powerful bass. Its dynamic Game Mode makes holiday gaming marathons with your loved ones that much more thrilling.

No holiday gathering is complete without festive music. To light up the vibe of your holiday get-togethers at home, you will never go wrong with the MX-T70 Sound Tower 1500 watts. With a powerful bass booster and bi-directional design, this sound tower is a powerhouse for festive party tunes. Meanwhile, you can roll in heart-pounding beats to any party with the MX-ST50F Sound Tower. Its built-in wheels and telescoping handle makes it easy to bring the sound tower anywhere, while the LED party lights amp up the vibe of your holiday celebrations. With its heavy-punching battery, you can keep the tunes coming for up to 18 hours.

Come Home to Bigger Holiday Moments with Samsung’s Big Holiday Deals

This season of giving, Samsung makes it easier to elevate your home entertainment with Big Holiday Deals on its latest TVs and sound devices. Enjoy exclusive savings of up to PHP44,000 and get a free soundbar worth up to PHP82,999 on select Vision AI TVs. Avail bundle offers and holiday promos until December 31, 2025 only.

Get up to 30% off on premium appliance care for your Samsung TVs when you add Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy extended warranty coverage and expert maintenance services for your televisions for as low as PHP 5,799/year*.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

MANILA, Philippines – September 3, 2025 – Always aiming to deliver the best value to consumers, global number one brand Samsung pushes the boundaries of what it can offer, not just in technological innovations but also in the ability to access its market-leading tech through exclusive deals.

Happening throughout September, the Great Samsung TV Sale is the perfect opportunity to bring home the best in TVs today before everyone else this holiday season.

Apart from limited-time discounts that can save you up to PHP44,000, Samsung provides value to Filipinos through leading TV innovations that make life at home all the more rewarding and fulfilling, adding to the joyful spirit of the season. 

Elevate Your Entertainment to 8K Quality

There’s nothing like the comfort of watching a well-loved show or film on TV with loved ones, especially during family reunions, parties, or get-togethers during the holidays. The Neo QLED 8K TV and Crystal UHD TV enhance your viewing experience, regardless of the content, through AI Upscaling, which improves the resolution of your show or film to up to 8K resolution. The TVs’ NQ8 AI Gen3 Processor ensures a sharp and smooth picture quality, allowing you to see every detail.

Manage Your Home Effortlessly

While the Samsung QLED TV’s real Quantum Dot technology produces a billion shades of lifelike color to create stunning and realistic visuals, it also enables you to monitor every room of your home, bringing you peace of mind. Powered by Vision AI—Samsung’s suite of AI features—the Samsung QLED TV gives a bird’s eye view of your living space and makes it easy to monitor the performance and energy consumption of your devices. Especially during the holiday season’s hustle and bustle, when multiple things are happening simultaneously, accessing the SmartThings Hub through your QLED TV creates a seamless ecosystem of connected devices for easy tracking, allowing you to focus on what matters most.

Where Every Game Leads to Victory

While each game entails some wins and losses, you can dramatically boost your chances of success with the right equipment, especially your choice of display. The Samsung OLED TV brings you several steps closer to victory, thanks to its superb picture quality and performance that leaves no room for distractions or delays. 

Samsung’s unique OLED expresses the deepest blacks and produces the most vivid range of colors, accurately displaying how your game is supposed to be played. With its Motion Xcelerator 120Hz, VRR games are guaranteed to deliver smooth motion performance of up to 4K 120Hz, ensuring accurate shots against your enemies in high-pressure moments during battle.

As the ideal companion at home, every Samsung Vision AI TV adapts to your needs and lifestyle, bringing peace of mind all year round. Select the perfect Samsung Vision AI TV for you and save during the Great Samsung TV Sale that will last until September 30, 2025. Visit https://samsung.com/ph/ to browse Samsung’s selection of Neo QLED, Samsung OLED, QLED  and Crystal UHD TVs.

MANILA, Philippines – July 04, 2025 – In its effort to simplify life at home through artificial intelligence, Global No. 1 TV and soundbar brand Samsung officially launched its new Vision AI TVs and sound devices at the Vision AI Experience pop-up last June 27 to 29 at Shangri-La Plaza Grand Atrium. 

Powered by Samsung Vision AI—a suite of entertainment, personalization, and lifestyle solutions—Samsung’s TVs have become more than a device for entertainment, and now a trusted companion that enriches life at home. 

Samsung Vision AI, Elevating Everyone’s Everyday

With most Filipinos living fast-paced and busy day by day, Samsung Vision AI TVs are designed to help you slow down by elevating their routines, ultimately simplifying, enhancing, and empowering one’s daily experiences. Visitors saw firsthand how the Vision AI TVs support different lifestyles and passions through the various lifestyle zones, which showcased different capabilities ranging from The Frame’s AI Customization to the Neo QLED 8K’s AI Entertainment.

Home Buddies Founder Mayora Frances Cabatuando was one of many who witnessed the potential of Vision AI TVs in transforming the home thanks to their intuitive AI features. “With AI, it’s very intuitive. Whatever’s on your mind, you can make it [a reality] with the Samsung Vision AI TVs,” she remarked.

For Filipinos like Mayora Frances, who live independently, AI TVs become your new home buddy that learns and evolves with you, making your home life fuller, even when you’re alone. No matter the size of your living space, the Neo QLED AI TV makes it easy to monitor your home, enabled by SmartThings, allowing you to easily track the status and energy use of your connected devices directly on the TV screen.

Lola Amour and Over October also had a go at the Vision AI experience, having seen the infinite possibilities that Samsung’s Vision AI TVs bring, from working out more efficiently to effortless controls. Apart from the QLED AI TV’s stunning picture quality, thanks to its Real Quantum Dot technology, it also works seamlessly with the Galaxy Watch to record and check your physical activity and effortlessly control the TV with the Universal Gesture. 

For those who want to sing their hearts out to Lola Amour and Over October’s songs at home, the Neo QLED 8K AI TV also works as your karaoke buddy. Using the Mobile to Mic feature, your smartphone can become your microphone—an easy way to turn your living room into a karaoke booth!

When it comes to upscaled entertainment, the Neo QLED 8K AI TV enhances any content to 8K quality to keep you immersed in every scene. Meanwhile, the Samsung OLED AI TV increases your chances of victory at every game with its glare-free technology that minimizes distractions and keeps you focused and Motion Xcelerator 165Hz technology for ultra-smooth gameplay. Paired with the new QS700F Q Soundbar that packs a powerful punch—now with a more compact but more powerful subwoofer for booming sound—you have a premier entertainment hub at home.

Apart from these AI-powered functionalities, Samsung also gives homeowners the power to customize their space as they see fit with The Frame. With a built-in Art Store that has over 3,000 art pieces to choose from and interchangeable bezels, your TV can easily fit the aesthetics of your interior with just a few tweaks.

As personalized and adaptive screens, the Samsung Vision AI TV adapts to your needs, learns your lifestyle, and connects you to endless possibilities, saving time, creating more worthwhile moments with your family, making the most of your passions, and elevating your everyday experience. Take home a Samsung Vision AI TV today to save up to PHP 36,500 and receive premium freebies worth up to PHP 82,499, plus a Samsung Care+ Premium worth PHP 10,000.

Manila, Philippines, 24 June 2025 — Play is essential in enriching days with creativity and meaningful connections. Especially at home, where most people feel truest and safest, making the most of these moments calls for the best ways to experience them. With its lineup of AI TVs, global no. 1 TV and Soundbar brand, Samsung makes this possible by letting you effortlessly weave play into your days and inject them with vibrant color.

Always seeking to add value to the lives of their customers, Samsung’s Vision AI TVs bring a suite of AI features that not only enable but further elevate play and productivity at home, and more. According to Chris Almazan, Head of AV Business at Samsung Philippines, “We want people to feel like they’re not limited to just one standard of play and productivity. And we mean that in an encompassing way — with the Vision AI TVs, achieving this balance doesn’t take tremendous effort, and standards for picture and audio quality, as well as seamless integration, can be pushed further.”

To showcase the promises of their Vision AI TVs, Samsung Philippines hosted the Vision AI Game Night, spotlighting the array of AI features in their televisions.

Samsung Vision AI: All You Need for Elevated Play

From singing to dancing, and static to dynamic pictures, Samsung’s AI TVs promise an AI feature that elevates them. Thus, it follows that at the Vision AI Game Night, each activity zone involves the use of each of these intelligent capabilities found in the Neo QLED 8K, Samsung OLED, QLED, and The Frame TVs.

Opening the event with a quiet and vibrant art experience is a guessing game, where The Frame shone for more than its sleek design. With impeccable picture quality, art pieces take on more vibrance and sharpness that lets you appreciate even the tiniest details. But, above all, avid aesthetes can look forward to content found in the Art Store — a digital catalogue containing over 3,000 art pieces from leading galleries around the world. With this, you can turn The Frame into a canvas that brings refinement to any space.

While displaying art helps with appreciating AI Vision’s capabilities in refining details, dynamic pictures show its prowess in processing. Samsung showcases this at the video game tournament (with a combat game, no less), with the Samsung OLED TV. Boasting a 165-Hz refresh rate and active image optimization thanks to AI, movements flow smoothly and clearly, helping you keep up with all the action in full detail.

Always prepared to bring more, Samsung demonstrated that their AI TVs are built for more than entertainment with Real QLED TV and their flagship Neo QLED 8K TV. From picture and sound quality to seamless integration with other Samsung devices, these TVs showed that Samsung enables every way you want to play.

With its seamless integration capabilities and high-performance processing, the Samsung Neo QLED TV proves itself to be an ideal karaoke machine, with AI Sound, no-fuss pairing with its suite of sound devices, and, yes, your Samsung phone serving as the mic. Using the SmartThings app, you can turn select Samsung phones into microphones and sync them with the Neo QLED TV thanks to the Mobile to Mic feature. From singing voices to music backing, audio was delivered with uncompromised quality, with AI Sound actively optimizing the sound to match the content and surroundings.

All of this is, of course, powered at the core by an NQ8 AI Gen3 Processor — its most advanced yet — which upscales content to 8K resolution, allowing the TV to deliver sharp and clear videos, and the crowd to keep up with the singing. The anti-glare technology also helped maintain quality integrity in the lofty, brightly lit venue.

At the Zumba Sweat It Out zone, the real QLED TV took center stage and stunned with the impeccable picture quality brought by its real Quantum Dot technology. With real quantum dot technology, the TV displays a billion shades of color, flashing colors with improved accuracy and brightness from all viewing angles. As certified authentic QLED technology, Samsung’s QLED TV is also guaranteed to contain genuine quantum dot film made of cadmium-free quantum dot materials, making viewing environments safe.

The QLED TV also wows the crowd with its seamless integration capabilities. Pairing it with a Samsung Smart Watch, participants stayed on top of their calorie burn with its fitness tracker — a critical feature, given that the win will go to the one with the highest burn.

Samsung Vision AI: Elevating Your Everyday

The smiles and sweat on people’s faces after the event were strong proof of Samsung’s promise: that enriching life with play and productivity can be easy and done better with Samsung Vision AI. With a commitment to delivering value to every customer, Samsung constantly builds on innovations, allowing its TVs and devices to support and amplify not just entertainment, but entire lifestyles altogether.

Taking the stage to conclude the night of activities, Samsung’s Head of Corporate Marketing, Yna Quimson affirms that, “At the core of all our innovations is caring for people’s well-being by way of empowering the ways they choose to achieve it best. Whether it’s through productivity, play, or a balance of both, we make sure that our customers are never lacking support from our technologies.”

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999  and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph. 

If you’re looking to experience how Samsung’s AI-powered innovations elevate and enrich lifestyles, snag gifts and treats from the experience zones, avail event exclusive discounts and freebies, and be one of the lucky participants to bring home a Vision AI TV at the Vision AI Experience from June 27 to 29, 2025 at Shangri-La Plaza, Grand Atrium. Plus, local hit makers, Lola Amour and Over October, will take center stage on June 27 at 7 PM and June 29 at 5 PM, respectively. 

Learn more about Samsung’s AI-powered innovations by visiting news.samsung.com/ph/.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

Experience a world of upscaled 8K content with Samsung AI TVs – bundled with a free Disney+ Annual Premium Plan for the best cinematic experience

MANILA, Philippines – August 21, 2024 – Samsung brings exciting deals this August with its AI-powered devices, allowing magical moments to come to life with a Disney+ Annual Premium Plan* Subscription valued at ₱4,190 upon purchase of select Samsung TVs. Whether you’re reliving a classic Disney favorite or diving into a Pixar adventure, Samsung’s AI devices enhance every film’s detail for a limitless cinematic experience. 

Clearly a Win-Win, Whether You Go for Neo QLED, QLED, or Samsung OLED AI TVs

For the best magical experience, Disney+ films are best enjoyed with state-of-the-art AI TV and sound devices. Samsung, the undisputed Global #1 TV brand, promises an unparalleled cinematic experience with its Neo QLED and Samsung OLED AI TVs. The 75″ Neo QLED 8K Q800D AI TV offers the best 8K viewing experience–bringing every hidden detail into light and upscaling lower resolution content to the sharpest and smoothest 8K picture quality thanks to its AI Upscaling Pro Technology.

As the pinnacle of AI-powered TVs, the 55” Neo QLED 4K QN87D AI TV captivates viewers with its own 4K AI Upscaling Pro Technology for realistic details in both bright and dark scenes. The 65″ Samsung OLED S95D 4K AI TV now with glare-free technology, significantly reduces distractions and glare from external light sources, allowing users to enjoy watching endless contents any time of the day.

Meanwhile, Samsung’s QLED TVs display a billion shades of color to create the most vivid viewing experience thanks to Quantum Dot Technology. Boasting extraordinary color and brightness with 100% color volume, users can enjoy beautifully balanced colors that bring content to life.

Clear Cut Design

Samsung’s commitment to elevating one’s cinematic experience includes stylish aesthetics–both attainable with its Infinity One Design. Both Neo QLED 8K and Samsung OLED 4K AI TVs are carefully crafted with Infinity One design, turning TVs into living room art pieces with its super sleek and sophisticated design.

On the other hand, the 98″ Samsung QLED 4K AI TV is perfect for viewers who prefer a minimalist look that seamlessly blends into the wall. The AirSlim Design of Samsung QLED is mind-blowingly slim, allowing them to focus on their Disney+ viewing experience without getting distracted.

Clearly, A Safer Viewing Experience with Samsung AI TVs

Watching on Disney+ is only made better when you know your at-home cinema viewing experience remains safe. As Samsung AI TVs are equipped with Knox Security, this multi-layered defense system allows viewers to fully immerse in magical moments while feeling assured that their confidential information is safeguarded.

For a more convenient watching experience, Samsung also has a SmartThings app that allows viewers to browse through their next Disney+ show or movie franchise to binge-watch in just a few taps, as this app seamlessly integrates within their Samsung smart home ecosystem.

Step into magical moments and take your viewing experience to greater heights with Samsung, the undisputed Global #1 TV and soundbar brand. Purchase its Samsung AI TVs to enjoy a free Soundbar**, Disney+ Annual Premium Plan*, a Premium VIP Pack at home. To learn more about Samsung’s exclusive offers on its AI TVs and sound devices, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

Subscription required*

Free Soundbar varies per model**

For 17 straight years, Samsung TV has been the go-to brand for entertainment lovers globally. With its established legacy of innovation, Samsung has been the undisputed leader by ensuring its customers get the best in TV technology. And the best part? Samsung is only getting started on its TV technology innovation journey.

For 17 straight years, Samsung TV has been the go-to brand for entertainment lovers globally. With its established legacy of innovation, Samsung has been the undisputed leader by ensuring its customers get the best in TV technology. And the best part? Samsung is only getting started on its TV technology innovation journey.

“We are proud of the work we have accomplished these past 17 years. Our success is rooted in our commitment to pushing the boundaries of innovation and listening and understanding our customers wants and needs. We have transformed the way people consume content with our innovations and bold thinking, and we strive to continue to give our customers the best for years to come,” says Chris Almazan, Head of Audio Visual – Samsung Philippines.

Changing the TV tech landscape, one innovation at a time

Samsung’s dominance in the TV market began in 2006 with the release of the Bordeaux TV, which signaled the mainstream adoption of LCD TVs with sophisticated designs and lightweight form factor. The Bordeaux TV came at a time wherein most TVs were thick, heavy, and vacuum-tube-based and what the model offered was the opposite of that: sleek, and with a frame that resembled a wine-glass. The Bordeaux TV was a hit, and sold more than one million units within the first six months of its release. 

In 2009, Samsung continued its winning ways with the launch of the world’s first edge-lit LED TV. For two years, a team of 50 engineers developed more than 3,000 patents to build the LED TV which brought ultra-high contrast ratios and vivid colors right into your living room. At that point, it was also the world’s slimmest TV being one-third thinner than most units available in the market at that time. 

Samsung introduced the Smart TV two years later, in 2011, which brings with it the “Smart Lifestyle”—allowing viewers to enjoy an expansive range of content similar to a personal computer. 

And since then, Samsung has continuously broken boundaries and redefined the world’s viewing habits with never-before-seen releases: the world’s first curved UHD TV, The Frame, the QLED TV, 8K TV, and more.

Samsung’s 2023 Neo QLED QN800C

Undisputed Global #1

For its commitment to providing a seamlessly connected, customizable experience for its customers, Samsung has definitely earned its way to be at the top of the global TV industry. 

According to global market research firm Omdia, Samsung remains to be the world’s top TV manufacturer in the first quarter of 2023 with a 32.1% market share in terms of value and 46.25 million units sold globally. Additionally, in 2022 alone, the brand sold 9.65 million QLED and Neo QLED TVs around the world.

Samsung has also been bestowed a range of awards for its products. Recently, the brand was recognized in 46 categories in the CES 2023 Innovation Awards from the Consumer Technology Association. The annual award recognizes outstanding design and engineering across a multitude of consumer technology product categories.

With over half a century in the game, Samsung has delivered breakthrough after breakthrough in TV technology, truly paving the way for innovation and setting the standard higher with each release. As a pioneer and industry leader, the brand looks to always provide top-of-the-line products for all—and the best is still yet to come. For more information about Samsung’s lineup of TVs, visit samsung.com/ph.