MANILA, Philippines (June 9, 2026) – In today’s world, we have more ways than ever to access our favorite content. Everyday, we can watch a show during a commute or follow sports highlights on social media. But while portable devices undeniably offer convenience for on-the-go consumption, 20-year global No. 1 TV brand Samsung argues that televisions continue to own the depth of viewing experience.

“In recent years, we have seen a transformation in how people consume content with a rise in preference for convenient, short-form entertainment,” said Samsung Philippines Head of Audio and Video Chris Almazan. “But when we want to be fully immersed in our passions, whether it’s a favorite film, sport, or game, people naturally gravitate toward the biggest and most capable screen in the home — which remains to be the TV.”

With its latest lineup of Vision AI TVs, Samsung proves that some experiences are better with a bigger screen.

Scaling Your Passions Requires Bigger Screens

According to Samsung, televisions are among the most accessible ways for people to nurture their passions. “Display innovation has always been about helping consumers connect more deeply with the things they love,” argued Almazan. This is the guiding principle for the new Samsung Vision AI TVs. “Whether it’s watching a blockbuster film, cheering for their team, or diving into virtual realms, we wanted to make every experience more meaningful through monumental scale and innovative display technology,” he explained.

The new Micro RGB Vision AI TV introduces a breakthrough display architecture that produces richer colors with greater accuracy and breathtaking vibrance. This allows viewers to experience every frame exactly how they are intended, delivering remarkable cinematic depth and nuance like only televisions can. The Samsung TV Plus app enriches the viewing experience, offering instant access to hundreds of live channels and thousands of on-demand titles at no additional cost. “We want Samsung TVs to allow people to spend less time searching and more time exploring new interests without barriers,” shared Almazan.

Meanwhile, the Mini LED Vision AI TV immerses audiences deeper into their passions through AI-enhanced processing and precise light control. The Neo QLED Vision AI TVs support multitasking and connected living with premium visuals and intelligent features, making balancing everyday entertainment with everyday productivity more seamless. Viewers gain competitive gaming edge and more immersive entertainment with the Samsung OLED Vision AI TV’s ultra-fast responsiveness and exceptional audiovisual quality.

Almazan asserted, “When people are pursuing their passions, they want an experience that draws them in completely. That’s where television continues to excel as it gives people the space to engage with what they love on a scale that feels more impactful and memorable.”

Vision AI Companion Takes You Beyond Passive Viewing

Today’s consumers demand more out of their TVs. Aside from massive scale and advanced audio and display, Samsung finds that TVs have to adapt to the lifestyles of modern households. Through Vision AI Companion, Samsung transforms televisions into intuitive companions, capable of understanding user preferences, anticipating needs, and delivering more personalized experiences. Leveraging advanced natural language processing, users can converse with their TV to seek real-time recommendations or instantly pull up information they need.

“Samsung envisions the TV as a highly intelligent companion that actively enhances daily living,” noted Almazan. “By integrating Vision AI Companion to Samsung TVs, we want to eliminate friction from the viewing experience and empower your TVs to do more. With TVs that effortlessly adapt to user habits, they can maximize and personalize their entertainment experience in a way that only televisions can.”

Managing Your Home is Safer and More Efficient with SmartThings

Aside from seamless viewing experiences, Samsung also empowers homes with effortless connectivity through TVs, evolving the television into a central hub that assists users as they orchestrate the rhythm of their home. “The TV occupies a unique place within the home. It’s often the largest, most visible screen in the household and where families naturally gather. This makes it the ideal place to connect and manage the broader smart home experience,” said Almazan.

SmartThings integration allows Samsung TVs to connect devices through one intuitive interface. From managing and monitoring connected appliances to managing energy consumption, Samsung TVs put users in full control of their daily routines.

The Head of VD at Samsung further stated, “The goal is to have Samsung televisions actively support a smarter, more efficient household. When you can manage your smart devices through the TV, it becomes an irreplaceable tool for modern living.” By reducing complexity and bringing information together in one place, Samsung televisions help people spend more time enjoying what matters the most.

With more homes adapting smart, connected devices, robust security becomes even more important. Samsung recognizes that consumers expect their connected devices to perform seamlessly, while also protecting their personal data and information. “We built the Samsung Knox Security directly into the television experience. It operates to help safeguard personal data, protect connected devices, and defend against potential threats through continuous monitoring and software protection,” explained Almazan.

He added, “Samsung believes that consumers shouldn’t have to choose between convenience and security. With televisions becoming increasingly integrated into daily life, security must be embedded into the experience from the very beginning.”

By providing robust security alongside premium entertainment experiences, Samsung aims to ensure that the television remains the biggest and most trusted screen in the home.

The Best TVs are Built for the Long Run

In many households, televisions are among one of the longest-lasting technology investments people make. For Samsung, this longevity is supported by durable hardware and continuous software innovation.

Powered by One UI Tizen, the new Samsung Vision AI TVs guarantee up to 7 years of OS upgrades. “We want to ensure that Samsung televisions continue to deliver value by adapting and evolving for years to come,” said Almazan. Through this, new features and improvements can be introduced over time, helping users stay up to date without constantly upgrading devices.

“Consumers deserve technology that grows with them, adapts to their needs, and keeps pace with innovation,” he stated. This approach reflects Samsung’s commitment to pushing innovation designed for long-term value.

For all the technological advancements shaping today’s televisions, Samsung finds that the most important role of the TV remains unchanged.

“TVs continue to bring families and communities together, from watching movies and catching the most exciting live sporting events, to taking on new virtual worlds and discovering stories that inspire them,” Almazan shared. “In a world increasingly defined by individual screens and fragmented attention, televisions continue to create moments of shared experience.”

He added, “Technology will continue to evolve, but the human desire for meaningful experiences remains constant. Samsung’s goal is to create TVs that make those experiences richer, more immersive, and more memorable than ever. That’s why televisions continue to matter, and why we believe its best days are yet to come.”

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

MANILA, Philippines (May 29, 2026) – There truly is no place like home, and what better companion to give you more out of every hour spent indoors than the newest Samsung Vision AI TVs. As the global No. 1 TV brand of the last 20 years, Samsung designed its latest TV lineup to understand what you love and elevate it. Powered by Vision AI Companion, the new TV range combines intelligent features, advanced display innovations, and an immersive experience to help you make the most of your downtime at home.

Watch Every Scene How They’re Meant to Be Seen

Nothing makes staying in feel more rewarding than finally diving into your favorite films and TV shows, and Samsung’s new Micro RGB Vision AI TV delivers a cinematic picture and room-filling audio needed to make every viewing moment more memorable than ever. Using micro-sized Red, Green, and Blue backlights, it renders brighter visuals with wider color expression and remarkably accurate hues without color bleeding. This makes dark scenes in suspense thrillers appear richer and more atmospheric, while sweeping landscapes and vibrant cityscapes feel more vivid and realistic.

This flawless visual performance is powered by the Micro RGB AI Engine Pro, which drives 4K upscaling, color enhancement, and sound optimization simultaneously to wrap you in a truly cinematic experience. The Micro RGB Precision Color 100 refines every shade, making the picture vivid without being oversaturated. Sunlight from the window or the light from the lamp in your room should never interrupt your viewing. Thanks to the TV’s Glare Free Display, distracting reflections will not pull you out of the story — no matter what time of day you’re watching.

No cinematic viewing is complete without immersive sound. The Micro RGB Vision AI TV comes with an AI Sound Controller Pro, which lets you independently adjust the volumes of voices, background music, and sound effects. With the Live Translation feature, the content you watch won’t be limited to one language. This instantly detects the language of the film or show you’re viewing, and generates real-time subtitles in your preferred language.

When you want to discover something new to watch, Samsung TV Plus is the perfect platform. It offers unlimited access to more than 750 live channels and thousands of on-demand movies and shows at no extra cost.

Level Up Your Virtual Gameplay

For most gamers, downtime at home is usually spent exploring new worlds, competing online, or finally diving into long-awaited titles. The Samsung OLED Vision AI TV. Its self-illuminating pixel technology produces perfect, infinite blacks and brilliant, pure whites to create incredible depth and realism across every environment. Built on the NQ4 AI Gen3 Processor, the TV is powered by 128 AI neural networks that sharpen, upscale, and optimize every frame in real time. Meanwhile, the OLED HDR+ technology analyzes each scene individually to reveal every detail of even the darkest corners of a virtual world.

The Samsung OLED Vision AI TV is engineered to give you the ultimate competitive edge. Motion Xcelerator 165Hz supports smooth, ultra-fast VRR gameplay. The Ultimate Gaming Pack, which includes G-Sync Compatibility and FreeSync Premium Pro, eliminates lag, tearing, and stutter so completely that the only thing you should worry about is your gaming performance. AI Gaming Optimizer automatically applies the ideal settings based on the genre of your chosen game, while Game Bar allows you to apply ultra-wide aspect ratios to expand your view.

Sound makes every gameplay more captivating. Dolby Atmos® surrounds you in multi-dimensional sound, while Object Tracking Lite delivers sound that follows the action on screen, putting you right in the center of every adventure.

Master Multi-Tasking and Seamless Productivity

Maximizing your time at home also means finding the perfect flow state, whether it involves managing a busy household, tackling a work-from-home day, or balancing your personal projects. Engineered to support your productivity at home, the Neo QLED Vision AI TV utilizes microscopic LEDs controlled with pinpoint accuracy through Quantum Mini LED backlighting to reproduce stronger contrast, cleaner highlights, and shadow detail across every kind of content. The NQ4 AI Gen2 Processor optimizes picture and sound quality in real time, adapting to whatever is on screen without any manual adjustment needed. Color Booster Pro enhances color expression intelligently to ensure that every content is displayed in full detail.

The Neo QLED Vision AI TV serves as a productivity powerhouse through seamless connectivity via the built-in SmartThings Hub. This links the TV to several compatible smart devices, allowing you to effortlessly monitor your appliances, manage energy consumption through AI Energy Mode, and check in on your home environment.Balancing your productivity and a connected home requires robust security that the Samsung Knox Security can readily enforce. This digital defense system fiercely protects your personal data, linked smart devices, and passwords to give you total peace of mind as you manage your household securely.

Once your busy workday winds down, the Neo QLED can transform into an art piece through the Art Store. This provides access to over 5,000 curated works from the world’s most celebrated museums, turning your TV into an elegant statement piece for your space.

Bring the Stadium Energy to Your Home

The Samsung Vision AI TVs make watching your favorite team’s match feel as riveting as seeing it live. The Mini LED Vision AI TV makes this possible through smarter processing and enhanced realism. Its NQ4 AI Gen2 Processor dynamically optimizes both picture and sound based on the action happening live, so you can follow rapid plays more clearly. Compared to regular LEDs, the Mini LED technology relies on smaller backlights to allow for incredibly precise control of light and shadow, resulting in richer picture quality with deeper contrast and finer details. The Pure Spectrum Color maintains pixel-level color precision across the entire screen, while the Mini LED HDR pulls out the brightest highlights.

Once you’re tuned in to a game, AI Football Mode automatically applies picture and sound settings designed specifically for football broadcasts. This allows commentary to sound sharper and crowd noise fuller, while quick motion remains smooth enough to track every pass and goal with ease.

Maximize Your TV Experience

When you invest in a Samsung Vision AI TV, you invest in your passions. Each TV runs on the intuitive One UI Tizen, and is supported by up to 7 years of OS upgrades. That means the television you bring home continues to improve and adapt to new technologies and features for years to come.

Get huge savings of up to PHP 86,999 along with exclusive offers on the new Samsung Vision AI TVs. Every Micro RGB, Neo QLED, and Samsung OLED Vision AI TV comes with a freebie bundle, which includes a monitor worth PHP 32,999 and a soundbar worth PHP 86,999. Plus, enjoy a free Installation and VIP Product Assistance service worth up to PHP 10,000.

Avail premium TV care when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Maintain your TV’s reliable performance with extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

The 2026 Samsung Vision AI TVs are designed to elevate Filipinos’ passions at home with AI-powered features and cutting-edge display technology, including the world’s first Micro RGB TV, which delivers the most accurate color expression.

MANILA, Philippines (May 21, 2026) – Global No. 1 TV and soundbar brand Samsung continues to make home entertainment better in every way as it introduces its newest lineup of Vision AI TVs and sound devices. Among the lineup are the Micro RGB and Mini LED TVs, built to help more Filipinos experience their passions more fully right in the comfort of their home.

Starting May 25, you can save up to PHP 86,999 and avail exclusive offers on the new Samsung Vision AI TVs. Get a free monitor worth PHP 32,999 and a free soundbar worth PHP 86,999 with every Micro RGB, Neo QLED, and Samsung OLED Vision AI TV. Plus, enjoy a free Installation and VIP Product Assistance service worth up to PHP 10,000.

Grow Your Passions with Vision AI Companion

Vision AI Companion sets the new Samsung TVs apart. With advanced natural language understanding, it allows you to interact with your TV more conversationally. You can ask for real-time recommendations or pull up cast information while watching a TV series or a movie, or ask for the current stats of your favorite player in the middle of a live broadcast.

AI Football Mode makes football viewing even better by applying picture and sound settings, designed to make you feel like you’re in the pitch. This AI-driven optimization delivers richer colors, dynamic contrast, with crystal-clear audio — allowing you to track rapid passes and feel the roar of the stadium crowd right in your living room.

From left, Samsung Philippines Product Marketing Manager for Display Robert Centena; Business Director for Video and Display (VD) TS Lee; Head of VD Chris Almazan; Product Marketing Head for VD Mahir Al-Rubah; with Product Marketing Managers for TV Ron Matas and Andrea Borbe, unveil Samsung’s new range of Vision AI TVs headlined by the industry’s first Micro RGB TV.

The Micro RGB Vision AI TV Brings a New Dimension of Detail

Samsung’s newest Vision AI TVs are pushing display innovation further, proving that bigger moments start with something small. Leading the lineup is the industry’s first Micro RGB Vision AI TV, which introduces a breathtaking new world of ultra-wide colors. It uses microscopic backlights working together to produce a wider color range, brighter images and more accurate hues across the screen without color bleeding. This renders sweeping landscapes and moody cinematography with lifelike accuracy.

The Micro RGB Vision AI TV runs on Samsung’s most powerful processor, the Micro RGB AI Engine Pro. This enables 4K upscaling, color enhancement, and sound optimization all at once — pulling you deeper into every scene or every intense moment of a live match. To complement this, the Micro RGB Precision Color 100 refines every shade on screen, making colors appear more vivid and true-to-life. Glare from the sun or a lighting fixture has a way of breaking the spell when you’re watching, but with the TV’s Glare Free Display, distracting reflections are no longer a concern. This lets you get lost in your entertainment, day or night.

That same visual precision carries over into the gaming experience. The Micro RGB Vision AI TV becomes a premium battle station with smoother, blazing-fast gameplay even for VRR games up to 165Hz through the Motion Xcelerator technology. This ensures that high-speed esports tournaments and graphically demanding action games run with zero motion blur. Finding your next game is just as seamless with the Gaming Hub. It streamlines gameplay, bringing together your favorite titles from consoles, cloud services, and apps in one place, complete with tailored recommendations that suit your taste.

Great picture is only half the experience as the Micro RGB Vision AI TV also delivers a remarkable sound performance. The AI Sound Controller Pro allows viewers to take charge of their acoustic environment while watching, allowing them to adjust the volume of voices, background music, and sound effects to isolate even the subtlest audio.

Samsung OLED Vision AI TV Delivers Cinema-Grade Brilliance That Pulls You

The latest Samsung OLED Vision AI TV is designed to make entertainment feel more cinematic, immersive, and engaging from the comfort of your home. Built with self-illuminating pixel technology, the Samsung OLED display achieves perfect, infinite blacks and brilliant, pure whites. This results in a picture that feels less like a screen and more like a window right into the content you’re viewing. The TV holds VDE certification for Real Black Performance, Pantone validation for accuracy across over 2.100 colors and 110 skin tone shades.

This impressive picture quality is driven by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks that work in real time to sharpen, upscale, and optimize every frame. Samsung OLED HDR+ further elevates the experience, analyzing each scene individually and boosting brightness precisely where it matters.

The TV’s brilliance extends to the gaming experience. The Motion Xcelerator 165Hz supports VRR gameplay at up to 4K 165Hz. It comes with a Gaming Pack, which eliminates lag, tearing, and stutter, to make every playthrough smooth and distraction-free.

Picture-Perfect Masterpiece with the Neo QLED Vision AI TV

The Samsung Neo QLED Vision AI TV is built on the idea that no matter what you’re watching, it should always look exceptional. To deliver on that, Samsung engineered the Neo QLED Vision AI TV with the Quantum Mini LED backlighting at its foundation. This utilizes thousands of microscopic LEDs organized into precise zones controlled with greater accuracy than standard LED panels. The outcome is a picture with stronger contrast, cleaner highlights, and shadow detail that holds up even in the darkest scenes. Whether you’re viewing a nature documentary, watching a film late at night, or catching up on live sports, the Neo QLED Vision AI TV renders it all with perfect clarity.

The Neo QLED Vision AI TV’s brilliance extends beyond picture quality. Its SmartThings connectivity delivers remarkable convenience, helping you control your smart home devices directly from the screen. Whether it’s monitoring or controlling your smart appliances, staying connected to your pets while you’re away, or managing your energy consumption with AI Energy Mode, this intelligent integration simplifies day-to-day life and keeps you entirely immersed in doing what you love.

The TV can also serve as an art piece for your living room. The built-in Art Store offers access to over 5,000 curated works from famous museums across the globe. When you switch off your TV, you can turn it into a rotating gallery of masterpieces to add elegance to your space. Meanwhile, Samsung Knox Security runs in the background to safeguard your connected devices. It protects your personal data, blocks suspicious apps, and keeps the TV’s software secure through continuous updates — giving you peace of mind, so you can focus solely on what you love.

Breathtaking Depth and Dynamics from the Mini LED Vision AI TV

Samsung’s new Mini LED TVs elevate the way you experience your passions at home through smarter processing and enhanced realism. Its NQ4 AI Gen2 Processor uses 20 AI neural networks to optimize picture and sound based on what you’re watching or playing.

Mini LED technology utilizes smaller backlights than regular LEDs, allowing for more precise control of light and shadow. It displays deeper contrast, finer details in dark scenes, and a clearer, more immersive picture overall. Pure Spectrum Color adds pixel-level color precision across an expanded hamit, keeping every hue balanced and natural. Mini LED HDR further enhances contrast, pulling out deeper blacks, brighter highlights, and sharper detail in action-packed shows or championship matches.

Gaming is taken to the next level through the TV’s Motion Xcelerator 144Hz feature, which delivers seamless visuals at incredibly fast speeds. This dynamic refresh technology provides ultra-smooth motion performance for VRR games up to 4K 144Hz, making fast-action on the pitch or in-game looks smooth and clear from every angle. The AI Gaming Optimizer keeps you focused on achieving victory without having to fumble through your display settings. Through real-time screen analysis, it instantly recognizes the specific genre of your game and automatically applies the optimal visual and performance settings.

The Odyssey OLED Gaming Monitor Unleashes Your Competitive Edge

Samsung has held the title of global No. 1 gaming monitor brand for seven consecutive years, a position built by consistently delivering a gaming experience at the highest level. The Samsung Odyssey OLED takes a leap for gaming monitors, pushing your competitive edge beyond limits. Built for gamers who refuse to compromise, this monitor is equipped with self-illuminating pixels that produce near-infinite contrast, rendering deep blacks and vivid colors. This allows you to fully immerse in dark gaming environments, revealing detail that would otherwise be lost on typical LED panels. At the same time, bright scenes remain saturated and controlled rather than washed out.

The Odyssey OLED G7 brings dual mode which delivers 330Hz at FHD and 160Hz at 4K resolution, with a response time as quick as 0.03ms to ensure a smooth, seamless display performance. It has a an ergonomic stand to help you achieve winning heights. You may choose to play in landscape or stream in portrait mode.

Display Performance Built for More

Samsung’s new TVs are designed for long-term use. Running on One UI Tizen, the TVs feature a seamless, intuitive interface that won’t get left behind with up to 7 years of OS upgrades. This ensures your TV continues to grow alongside your interests, adapting to new technologies and features as they emerge.

Samsung TV Plus helps you broaden your horizons. You can deepen your passions further with unlimited access to over 750 channels and thousands of on-demand content — from sports and news, to blockbusters and the hottest TV shows —- entirely for free.

Samsung’s latest range of Vision AI TVs and sound devices create moments that feel more immersive, connected, and meaningful. Pursue your passions more fully with the new Samsung Micro RGB and Micro LED TVs, coming this June. Go to samsung.com.ph to see what’s possible.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

A well-cared-for home is one of the best gifts anyone can give their family — including caring for the smart appliances that shape the rhythm of our daily lives. With Samsung Care+ Premium available as a Samsung.com exclusive add-on to your TV and appliance purchases, you can give your premium TVs and appliances the expert care they deserve to keep them running at their best.

Offering professional preventive maintenance services along with above-standard warranty coverage, Samsung Care+ Premium ensures your premium household investments stay in top condition for years. By caring for your appliances, you can keep your home running uninterruptedly every day.

Certified, consistent care to keep homes running smoothly

Samsung TVs and appliances are built to deliver performance that you can rely on for years. Availing Samsung Care+ Premium for your digital appliances takes that longevity even further with expert services that help them run better, last longer, and stay efficient day in and day out.

Remote diagnostics keeps you proactive, allowing you to address issues before they disrupt your routine. This ensures your Neo QLED 8K Vision AI TV displays its breathtaking visuals in 8K clarity for even longer, so you can keep enjoying your family movie marathons or gaming sessions without worrying about interruptions.

Professional maintenance services help keep laundry days feeling lighter and easier by ensuring the Bespoke AI Front Load Washer and Dryer Combo delivers intelligent efficiency for years to come. Regularly scheduled check-ups maintain the overall cooling performance of the Bespoke AI Family Hub Side-by-Side Refrigerator, helping keep your food fresher for longer. This also helps ensure your Samsung Smart Oven performs reliably, so cooking for the family will always feel as enjoyable as ever.

With Samsung Care+ Premium, your TVs and appliances receive professional care from the very start. Expert installation services make sure appliances like the WindFree Air Conditioner with SmartThings are optimized for peak performance from day one. Meanwhile, scheduled cleaning services help the air conditioner consistently deliver efficient cooling, keeping your home comfortable at all times.

Through expert services, Samsung Care+ Premium ensures that every smart feature you invested in continues to deliver comfort, reliability, and convenience year after year.

Longer protection coverage for lasting peace of mind

Samsung Care+ Premium provides professional care and protection for your smart home appliances, as your trust in your TVs and appliances will always remain. Every TV and digital appliance is supported with expert care and protection to maintain peak performance over time.

Beyond expert servicing, Samsung Care+ Premium keeps your appliances protected for the long haul with up to 5 years extended warranty coverage* for your premium TVs and appliances. This saves you from repair costs and lets you enjoy moments at home with the knowledge that your premium investments will continue to deliver efficiency, reliability, and convenience for years.

Be in charge of your home with Samsung Care+ Premium

Give yourself and your loved ones true peace of mind with Samsung Care+ Premium, available as an add-on to your TV and appliance purchases on the Samsung Online Store or the Shop app for as low as PHP 2,199. Get the Samsung Care+ Premium today and enjoy expert services and extended warranty coverage of up to 5 years* for your premium household investments at up to 30% off, until December 31, 2025, only.

Taking charge of your appliance care becomes even more rewarding. Earn Samsung Rewards points and redeem exclusive perks or benefits when you invest in premium care for your digital appliances.

* Including a 1-year standard warranty from purchase

MANILA, Philippines – The holidays are best celebrated at home, in the company of the ones you love most. This year, global number 1 TV and sound brand Samsung helps Filipinos bring the magic of the season straight into their living room with limited-time deals on its premium televisions and sound devices lineup.

Whether you’re hosting a family movie marathon, belting out karaoke hits, or counting down to midnight, Samsung TVs and sound devices deliver the kind of immersive entertainment that turns every moment into a special holiday memory. Make your home ready for the holidays and grab up to PHP 44,000 in savings on super big Samsung TVs until December 31, 2025.

Bigger, Brighter, and Happier Holidays at Home

This season, you can make your beloved holiday traditions even better with Samsung’s super big television of your choice. These big TVs, like the 100” or 115” Neo QLED Vision AI TV and the 98” Crystal UHD Smart TV, bring the magic of holiday entertainment straight into your home with epic scale and breathtaking clarity.

The Neo QLED Vision AI TV makes watching classic Christmas films feel more cinematic than ever, powered by the NQ4 AI Gen 3 Processor with AI Upscaling that makes every scene shine with stunning detail. For families who love bright, festive visuals, the QLED 4K Vision AI TV delivers rich, lifelike colors thanks to Real Quantum Dot Technology and 100% Color Volume. Producing a billion shades of color, the QLED TV’s vivid picture quality makes you feel the frosty chill of snow or smell the aroma of holiday dishes wafting through the screen.

When it comes to centerpieces for big holiday celebrations and non-stop bonding, there’s no better choice than the Crystal UHD 4K Smart TV. Its Crystal Processor 4K and 4K Upscaling deliver a bright, immersive viewing experience for all your comfort shows and even home videos to look back on.

Festive Sound for Every Moment

With Samsung’s sound devices, every holiday moment becomes a joyful symphony. The Q990F 11.1.4ch AI Q Soundbar pairs seamlessly with compatible Samsung televisions to make every yuletide sound burst to life with Wireless Dolby Atmos technology. SpaceFit Sound Pro calibrates sound to your space, filling your home with festive cheer for every kind of holiday gathering.

Whether it’s a big get-together with friends or an intimate gathering with your loved ones, your holiday celebrations sound better with the QS700F 3.1.2ch Convertible AI Q Soundbar. Wherever you set it, this versatile soundbar surrounds your space with rich, layered sound that suits every holiday moment, from setting the mood for your party with festive playlists to unwinding in the evening with your favorite holiday content. Even cozier spaces can enjoy big holiday sound with the Q600F 3.1.2ch AI Q Soundbar.

To take your season’s celebrations up a notch, unleash the beat anywhere with Samsung’s sound towers! Keep your festive music booming throughout your home with up to 1,500 watts of sound from the MX-T70 Sound Tower. With the sound tower, you can easily add cheer to your holiday merriment using its customizable LED party lights, or challenge your guests to a Christmas sing-off with Karaoke Mode.

For dynamic holiday parties, the MX-ST50F Sound Tower comes with built-in wheels and a telescoping handle, so you can roll the festive cheer along wherever you go. With customizable bass modes, LED party lights, and an 18-hour battery life, you can keep the Noche Buena celebration going until well past midnight.

Experience the Holiday Magic at Home with Samsung TVs

This holiday season, let Samsung TVs and sound devices create cinematic celebrations that bring joy to every corner of your home. Don’t miss Samsung’s Super Big Holiday Offers on its line of televisions and sound devices. Get big savings of up to PHP 44,000 on premium TVs and bring home a free soundbar worth up to PHP 82,999 on select Samsung Vision AI TVs. These exclusive offers are available only until December 31, 2025.

Protect your Samsung TVs and save up to 30% off when you include the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app today. For as low as PHP 5,799/year*, you can get extended warranty coverage plus expert maintenance services for your Samsung TVs.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

MANILA, Philippines – October 15, 2025 – The merriest time of the year is definitely here as global number one TV and sound device brand Samsung gives every Filipino family a reason to kickstart the festive season with its super big holiday deals on its selected televisions and sound devices.

As families start gearing up for the most festive season, Samsung makes it easier than ever to upgrade their home entertainment setup and experience the magic of the holidays in bigger, smarter, and more connected ways.

Smarter, Easier Holiday Celebrations with Vision AI

Your holiday viewing is bigger and better with Samsung Vision AI, transporting you inside the worlds of your favorite holiday films or TV shows. This enhances the resolution of the content you’re viewing, giving you breathtaking sharpness and detail each time. With Vision AI, you can pair your Galaxy Watch to your TV for a more intuitive viewing experience, thanks to Universal Gestures.

Beyond enhancing your entertainment experience, Vision AI TVs are designed with a range of smart features to help make your holiday preparations feel easier and lighter. These televisions also double as smart hubs that keep you in control of your household. From keeping track of your devices’ energy consumption to serving as a pet-sitter while you’re away, Vision AI TVs handle everyday routines with ease, so you’re always focused on making memories with loved ones during the holidays.

Big Viewing, Bigger Celebrations At Home

Whether it’s watching timeless holiday films, streaming the latest series, or reliving family memories during a reunion, Samsung’s big, premium TVs turn every viewing moment into something special. The Neo QLED Vision AI TV sets the standard for big, bold viewing. Every twinkle of light in your festive films of choice bursts with stunning clarity, thanks to the TV’s NQ8 AI Gen3 Processor and AI Upscaling technology. Even with daylight pouring in through the window, its glare-free screen keeps the picture perfectly clear, making your favorite Christmas films unfold on the big screen, right in your living room.

For those who want to bring the full brilliance of holiday viewing to life, Samsung’s OLED 4K Vision AI TV paints every scene with a billion shades of color. It expresses the deepest blacks and the most radiant colors, creating a cinematic warmth perfect for quiet nights in. Besides holiday viewing, the TV also elevates the gaming experience with its Ultimate Gaming Pack. This delivers an ultra-smooth, low-latency, immersive experience, perfect for friendly matches against loved ones during holiday celebrations.

Meanwhile, the QLED 4K Vision AI TV fills homes with colorful energy, bringing a cheerful vibrance to every moment. Its Real Quantum Dot Technology, which uses non-cadmium quantum dots, and 100% Color Volume delivers rich, life-like visuals that make your choice of entertainment look livelier. For households that value security along with high-quality viewing, the Crystal UHD 4K Smart TV offers robust privacy protection with Samsung Knox Security, while expressing glorious visuals with Crystal Processor 4K and 4K Upscaling technology.

Turn Up the Sound of Festive Fun

Aside from immersive visuals, Samsung big TVs make any holiday viewing and celebration come alive with powerful audio. Through Q Symphony, these TVs work in perfect harmony with compatible Samsung soundbars to deliver a richer, more cinematic experience that fills your home with festive energy.

The Q990F 11.1.4ch AI Q Soundbar is your ticket to a full, surround-sound holiday spectacle. The integrated Wireless Dolby Atmos and SpaceFit Sound Pro tunes sound to match your space, filling every corner with audio magic. For cozier spaces, the Q600F 3.1.2ch AI Q Soundbar is a slimmer, more compact option that doesn’t compromise on performance, delivering crisp, balanced sound that adjusts to whatever you’re watching, whether it’s holiday carols or Christmas comedies. Meanwhile, the B450 2.1ch B Soundbar brings a fuller range of sound with deeper, powerful bass. Its dynamic Game Mode makes holiday gaming marathons with your loved ones that much more thrilling.

No holiday gathering is complete without festive music. To light up the vibe of your holiday get-togethers at home, you will never go wrong with the MX-T70 Sound Tower 1500 watts. With a powerful bass booster and bi-directional design, this sound tower is a powerhouse for festive party tunes. Meanwhile, you can roll in heart-pounding beats to any party with the MX-ST50F Sound Tower. Its built-in wheels and telescoping handle makes it easy to bring the sound tower anywhere, while the LED party lights amp up the vibe of your holiday celebrations. With its heavy-punching battery, you can keep the tunes coming for up to 18 hours.

Come Home to Bigger Holiday Moments with Samsung’s Big Holiday Deals

This season of giving, Samsung makes it easier to elevate your home entertainment with Big Holiday Deals on its latest TVs and sound devices. Enjoy exclusive savings of up to PHP44,000 and get a free soundbar worth up to PHP82,999 on select Vision AI TVs. Avail bundle offers and holiday promos until December 31, 2025 only.

Get up to 30% off on premium appliance care for your Samsung TVs when you add Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy extended warranty coverage and expert maintenance services for your televisions for as low as PHP 5,799/year*.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

MANILA, Philippines – September 3, 2025 – Always aiming to deliver the best value to consumers, global number one brand Samsung pushes the boundaries of what it can offer, not just in technological innovations but also in the ability to access its market-leading tech through exclusive deals.

Happening throughout September, the Great Samsung TV Sale is the perfect opportunity to bring home the best in TVs today before everyone else this holiday season.

Apart from limited-time discounts that can save you up to PHP44,000, Samsung provides value to Filipinos through leading TV innovations that make life at home all the more rewarding and fulfilling, adding to the joyful spirit of the season. 

Elevate Your Entertainment to 8K Quality

There’s nothing like the comfort of watching a well-loved show or film on TV with loved ones, especially during family reunions, parties, or get-togethers during the holidays. The Neo QLED 8K TV and Crystal UHD TV enhance your viewing experience, regardless of the content, through AI Upscaling, which improves the resolution of your show or film to up to 8K resolution. The TVs’ NQ8 AI Gen3 Processor ensures a sharp and smooth picture quality, allowing you to see every detail.

Manage Your Home Effortlessly

While the Samsung QLED TV’s real Quantum Dot technology produces a billion shades of lifelike color to create stunning and realistic visuals, it also enables you to monitor every room of your home, bringing you peace of mind. Powered by Vision AI—Samsung’s suite of AI features—the Samsung QLED TV gives a bird’s eye view of your living space and makes it easy to monitor the performance and energy consumption of your devices. Especially during the holiday season’s hustle and bustle, when multiple things are happening simultaneously, accessing the SmartThings Hub through your QLED TV creates a seamless ecosystem of connected devices for easy tracking, allowing you to focus on what matters most.

Where Every Game Leads to Victory

While each game entails some wins and losses, you can dramatically boost your chances of success with the right equipment, especially your choice of display. The Samsung OLED TV brings you several steps closer to victory, thanks to its superb picture quality and performance that leaves no room for distractions or delays. 

Samsung’s unique OLED expresses the deepest blacks and produces the most vivid range of colors, accurately displaying how your game is supposed to be played. With its Motion Xcelerator 120Hz, VRR games are guaranteed to deliver smooth motion performance of up to 4K 120Hz, ensuring accurate shots against your enemies in high-pressure moments during battle.

As the ideal companion at home, every Samsung Vision AI TV adapts to your needs and lifestyle, bringing peace of mind all year round. Select the perfect Samsung Vision AI TV for you and save during the Great Samsung TV Sale that will last until September 30, 2025. Visit https://samsung.com/ph/ to browse Samsung’s selection of Neo QLED, Samsung OLED, QLED  and Crystal UHD TVs.

MANILA, Philippines – July 04, 2025 – In its effort to simplify life at home through artificial intelligence, Global No. 1 TV and soundbar brand Samsung officially launched its new Vision AI TVs and sound devices at the Vision AI Experience pop-up last June 27 to 29 at Shangri-La Plaza Grand Atrium. 

Powered by Samsung Vision AI—a suite of entertainment, personalization, and lifestyle solutions—Samsung’s TVs have become more than a device for entertainment, and now a trusted companion that enriches life at home. 

Samsung Vision AI, Elevating Everyone’s Everyday

With most Filipinos living fast-paced and busy day by day, Samsung Vision AI TVs are designed to help you slow down by elevating their routines, ultimately simplifying, enhancing, and empowering one’s daily experiences. Visitors saw firsthand how the Vision AI TVs support different lifestyles and passions through the various lifestyle zones, which showcased different capabilities ranging from The Frame’s AI Customization to the Neo QLED 8K’s AI Entertainment.

Home Buddies Founder Mayora Frances Cabatuando was one of many who witnessed the potential of Vision AI TVs in transforming the home thanks to their intuitive AI features. “With AI, it’s very intuitive. Whatever’s on your mind, you can make it [a reality] with the Samsung Vision AI TVs,” she remarked.

For Filipinos like Mayora Frances, who live independently, AI TVs become your new home buddy that learns and evolves with you, making your home life fuller, even when you’re alone. No matter the size of your living space, the Neo QLED AI TV makes it easy to monitor your home, enabled by SmartThings, allowing you to easily track the status and energy use of your connected devices directly on the TV screen.

Lola Amour and Over October also had a go at the Vision AI experience, having seen the infinite possibilities that Samsung’s Vision AI TVs bring, from working out more efficiently to effortless controls. Apart from the QLED AI TV’s stunning picture quality, thanks to its Real Quantum Dot technology, it also works seamlessly with the Galaxy Watch to record and check your physical activity and effortlessly control the TV with the Universal Gesture. 

For those who want to sing their hearts out to Lola Amour and Over October’s songs at home, the Neo QLED 8K AI TV also works as your karaoke buddy. Using the Mobile to Mic feature, your smartphone can become your microphone—an easy way to turn your living room into a karaoke booth!

When it comes to upscaled entertainment, the Neo QLED 8K AI TV enhances any content to 8K quality to keep you immersed in every scene. Meanwhile, the Samsung OLED AI TV increases your chances of victory at every game with its glare-free technology that minimizes distractions and keeps you focused and Motion Xcelerator 165Hz technology for ultra-smooth gameplay. Paired with the new QS700F Q Soundbar that packs a powerful punch—now with a more compact but more powerful subwoofer for booming sound—you have a premier entertainment hub at home.

Apart from these AI-powered functionalities, Samsung also gives homeowners the power to customize their space as they see fit with The Frame. With a built-in Art Store that has over 3,000 art pieces to choose from and interchangeable bezels, your TV can easily fit the aesthetics of your interior with just a few tweaks.

As personalized and adaptive screens, the Samsung Vision AI TV adapts to your needs, learns your lifestyle, and connects you to endless possibilities, saving time, creating more worthwhile moments with your family, making the most of your passions, and elevating your everyday experience. Take home a Samsung Vision AI TV today to save up to PHP 36,500 and receive premium freebies worth up to PHP 82,499, plus a Samsung Care+ Premium worth PHP 10,000.

Manila, Philippines, 24 June 2025 — Play is essential in enriching days with creativity and meaningful connections. Especially at home, where most people feel truest and safest, making the most of these moments calls for the best ways to experience them. With its lineup of AI TVs, global no. 1 TV and Soundbar brand, Samsung makes this possible by letting you effortlessly weave play into your days and inject them with vibrant color.

Always seeking to add value to the lives of their customers, Samsung’s Vision AI TVs bring a suite of AI features that not only enable but further elevate play and productivity at home, and more. According to Chris Almazan, Head of AV Business at Samsung Philippines, “We want people to feel like they’re not limited to just one standard of play and productivity. And we mean that in an encompassing way — with the Vision AI TVs, achieving this balance doesn’t take tremendous effort, and standards for picture and audio quality, as well as seamless integration, can be pushed further.”

To showcase the promises of their Vision AI TVs, Samsung Philippines hosted the Vision AI Game Night, spotlighting the array of AI features in their televisions.

Samsung Vision AI: All You Need for Elevated Play

From singing to dancing, and static to dynamic pictures, Samsung’s AI TVs promise an AI feature that elevates them. Thus, it follows that at the Vision AI Game Night, each activity zone involves the use of each of these intelligent capabilities found in the Neo QLED 8K, Samsung OLED, QLED, and The Frame TVs.

Opening the event with a quiet and vibrant art experience is a guessing game, where The Frame shone for more than its sleek design. With impeccable picture quality, art pieces take on more vibrance and sharpness that lets you appreciate even the tiniest details. But, above all, avid aesthetes can look forward to content found in the Art Store — a digital catalogue containing over 3,000 art pieces from leading galleries around the world. With this, you can turn The Frame into a canvas that brings refinement to any space.

While displaying art helps with appreciating AI Vision’s capabilities in refining details, dynamic pictures show its prowess in processing. Samsung showcases this at the video game tournament (with a combat game, no less), with the Samsung OLED TV. Boasting a 165-Hz refresh rate and active image optimization thanks to AI, movements flow smoothly and clearly, helping you keep up with all the action in full detail.

Always prepared to bring more, Samsung demonstrated that their AI TVs are built for more than entertainment with Real QLED TV and their flagship Neo QLED 8K TV. From picture and sound quality to seamless integration with other Samsung devices, these TVs showed that Samsung enables every way you want to play.

With its seamless integration capabilities and high-performance processing, the Samsung Neo QLED TV proves itself to be an ideal karaoke machine, with AI Sound, no-fuss pairing with its suite of sound devices, and, yes, your Samsung phone serving as the mic. Using the SmartThings app, you can turn select Samsung phones into microphones and sync them with the Neo QLED TV thanks to the Mobile to Mic feature. From singing voices to music backing, audio was delivered with uncompromised quality, with AI Sound actively optimizing the sound to match the content and surroundings.

All of this is, of course, powered at the core by an NQ8 AI Gen3 Processor — its most advanced yet — which upscales content to 8K resolution, allowing the TV to deliver sharp and clear videos, and the crowd to keep up with the singing. The anti-glare technology also helped maintain quality integrity in the lofty, brightly lit venue.

At the Zumba Sweat It Out zone, the real QLED TV took center stage and stunned with the impeccable picture quality brought by its real Quantum Dot technology. With real quantum dot technology, the TV displays a billion shades of color, flashing colors with improved accuracy and brightness from all viewing angles. As certified authentic QLED technology, Samsung’s QLED TV is also guaranteed to contain genuine quantum dot film made of cadmium-free quantum dot materials, making viewing environments safe.

The QLED TV also wows the crowd with its seamless integration capabilities. Pairing it with a Samsung Smart Watch, participants stayed on top of their calorie burn with its fitness tracker — a critical feature, given that the win will go to the one with the highest burn.

Samsung Vision AI: Elevating Your Everyday

The smiles and sweat on people’s faces after the event were strong proof of Samsung’s promise: that enriching life with play and productivity can be easy and done better with Samsung Vision AI. With a commitment to delivering value to every customer, Samsung constantly builds on innovations, allowing its TVs and devices to support and amplify not just entertainment, but entire lifestyles altogether.

Taking the stage to conclude the night of activities, Samsung’s Head of Corporate Marketing, Yna Quimson affirms that, “At the core of all our innovations is caring for people’s well-being by way of empowering the ways they choose to achieve it best. Whether it’s through productivity, play, or a balance of both, we make sure that our customers are never lacking support from our technologies.”

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999  and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph. 

If you’re looking to experience how Samsung’s AI-powered innovations elevate and enrich lifestyles, snag gifts and treats from the experience zones, avail event exclusive discounts and freebies, and be one of the lucky participants to bring home a Vision AI TV at the Vision AI Experience from June 27 to 29, 2025 at Shangri-La Plaza, Grand Atrium. Plus, local hit makers, Lola Amour and Over October, will take center stage on June 27 at 7 PM and June 29 at 5 PM, respectively. 

Learn more about Samsung’s AI-powered innovations by visiting news.samsung.com/ph/.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.