MANILA, Philippines (October 28, 2026) – For many Filipino households, the television remains an entertainment fixture. According to the Philippine Statistics Authority’s 2024 data, television is still the most widely accessed audiovisual medium with an 82.3% exposure rate among individuals aged 10 to 64, followed by video streaming at 66.5%.

Global No. 1 TV and soundbar brand Samsung views this enduring consumer behavior as a mandate to innovate. “Even as the primary medium for home entertainment, the television must constantly adapt to the evolving needs and habits of modern consumers,” said Samsung Philippines President Roman Han. “With the Super Big Vision AI TVs, Samsung wanted to deliver televisions that do more.”

Bigger Screens, More Immersive Entertainment

A larger screen requires advanced processing power to maintain picture quality and to deliver fully immersive entertainment experiences. According to Han, Samsung addressed this by engineering its line of supersized Vision AI TVs with intelligent picture processing capabilities and precise color rendering to make cinematic viewing possible at home. 

Leading the lineup is the 100” Micro RGB Vision AI TV. Instead of standard backlighting, it uses micro-sized red, green, and blue (RGB) lights that are precisely controlled to vivid, accurate colors across the screen. To ensure the image remains crystal clear, the TV’s Micro RGB AI Engine and Supersize Picture Enhancer ensures your entertainment of choice is optimized for larger displays. To make home entertainment more immersive, Samsung made it easier to pair Vision AI TVs with a compatible soundbar, like the Q990H 11.1.4ch Q Soundbar, through Q-Symphony. This synchronizes the TV with the soundbar to produce rich, multidimensional audio that pulls viewers deeper into their entertainment.

For Samsung, bigger viewing calls for a wider selection of entertainment. Through the built-in Samsung TV Plus, viewers get free access to over 750 channels and thousands of on-demand titles on Vision AI TVs with the Samsung TV Plus app. This means they’ll never run out of entertainment to watch at home.

“A bigger entertainment experience happens when all the elements come together,” stated Han. “When picture and audio work together, along with unlimited access to content, home entertainment becomes richer and more meaningful.”

Supersized Viewing Enhances Connection

For all the ways entertainment has become more personalized, shared viewing moments continue to be an important part of the TV experience. “Home entertainment is inherently communal,” Han remarked. “Televisions help families and friends enjoy moments spent together in a bigger, more remarkably immersive way.”

Samsung’s Super Big Vision AI TVs, such as the 100” Mini LED Vision AI TV, are designed to make shared entertainment bigger and better in every way. Powered by Mini LED technology, the TV uses smaller backlights to deliver richer images, stronger contrast, and more vibrant highlights to produce images with more defined details. Sports watch parties are made better by the TV’s AI Football Mode, which optimizes picture and sound settings to bring out the vibrancy of the pitch and make the action easier to follow. 

The AI Sound Controller feature offers a more personalized watching experience as it allows viewers to adjust sound elements, such as voices or background noise, and helps them stay focused on the beautiful game. For a superior sound experience, the TV pairs best with the Q800H 5.1.2ch Q Soundbar. With Dolby Atmos, this delivers a more enveloping sound experience, while AI Adaptive Sound optimizes audio for enhanced sports viewing.   

Larger Screens Help You Do More at Home

As habits and lifestyles evolve, households require televisions that can support their diverse daily routines. To address this need, Samsung’s Super Big Vision AI TVs are built to make everyday living easier and more enjoyable.“Samsung continues to push the boundaries of display technology to reimagine what a television can do for every household,” said Han. 

The 98” Crystal UHD 4K Smart Vision AI TV renders vivid visuals and optimizes viewing through its NQ4 AI Gen2 Processor and Color Booster Pro technologies. When connected to the Q600H 3.1.2ch Q Soundbar, the experience extends beyond the screen with immersive 3D spatial Eclipsa audio calibrated for your space.

Meanwhile, the 100” Neo QLED Vision AI TV uses Quantum Mini LED technology to produce striking contrast with brighter highlights and more defined details for a truly engaging viewing experience. Completing the setup with the Q930H 9.1.4ch Q Soundbar gives viewers a more immersive viewing experience. The soundbar creates expansive, multidimensional audio that brings viewers closer to every scene.

Beyond entertainment, these televisions can serve as intelligent, intuitive companions that support your daily routines through Vision AI Companion. Using natural, conversational language, you can simply ask the TV for information or content relevant to your day. 

The TV also becomes a hub for all your connected devices through SmartThings. This allows you to manage your household through a single platform, making it easier to keep track of your devices. To ensure the TV’s performance continues to improve over time, Samsung offers up to 7 years of free One UI Tizen OS Upgrades. “We want to ensure that consumers can continue to rely on their TVs and enjoy these connected experiences for years to come,” explained Han.

Better Screens Deliver Bigger Wins

As expectations for displays continue to evolve, bigger screens are becoming just as valuable in workspaces as they are in living rooms. As the global No. 1 gaming monitor brand for seven consecutive years, Samsung ensures that this reliable performance extends to its monitor lineup by offering monitors that are made to support everyday productivity and immersive gaming.

“As our digital experiences evolve, we believe truly capable monitors should adapt to these different demands and deliver visual quality and performance that enhance the productivity and gaming experience of consumers,” Han said.

The Essential Monitor G3 balances productivity with casual gaming and entertainment. With a 144Hz refresh rate and 1ms response time, it delivers a smoother performance, even for fast-moving content, while keeping your eyes comfortable despite extended screen time. For avid gamers, the Odyssey G5 delivers an immersive and smooth gaming performance. Keeping you immersed in the action, its AMG FreeSync and G-Sync compatibility minimizes screen tearing and stuttering for a smoother, more seamless experience.

“Televisions and displays continue to open up new possibilities for how people go about their daily routines,” remarked Han. “The opportunity lies in pairing size with meaningful innovation that takes the experience to greater heights. This is what we strive to continuously deliver through our evolving lineup of display innovations.”

Invest in a Super Big TV Experience at Home

Discover a super big way to immerse in your entertainment with Samsung Super Big Vision AI TVs. Upgrade today and save up to PHP 80,000 on select Vision AI TVs and bring home exclusive freebies, including a Samsung Q-Series Soundbar worth up to PHP 86,999. Get Free VIP Installation services for Vision AI TV purchases until October 31, 2026.

Protect your premium TV investment by adding the Samsung Care+ Premium to your purchases on the Samsung Online Store or the Shop app. For as low as PHP 5,799 per year,* you can maintain your TVs lasting performance with extended warranty coverage and expert maintenance services.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

Whether it’s a movie marathon, binge-watching the latest series, or battling for victory, Samsung displays and sound devices make every moment richer, smarter, and more enjoyable. This month, bringing better entertainment experiences to your home is easier with exclusive, limited-time offers on Vision AI TVs and sound devices. 

Turn Every Movie Night into a Blockbuster Experience

Richer, more dynamic visuals are essential to unlocking a truly immersive viewing experience. With the Samsung QLED 4K Vision AI TV, your entertainment will never be the same. The TV enriches your downtime, optimizing both picture and sound based on what you’re watching through its Q4 AI Processor. Everything you watch looks and feels more vibrant, thanks to the TV’s Real Quantum Dot Technology, which delivers a billion shades of color with 100% Color Volume. From scenes bathed in sunlight to thrillers wrapped in shadow, colors remain vivid and accurate across different brightness levels. Even older favorites are given a visual refresh with powerful 4K upscaling technology, which gives classic movies, TV shows, and online videos appear sharper and more detailed.

Meanwhile, the Crystal UHD 4K Smart TV delivers crystal-clear brilliance to your viewing experiences. Built with Samsung’s advanced Crystal Processor 4K, the TV delivers upscaled, crystal-clear 4K visuals, to make the world inside your screen feel as real as the one outside your window. It lets you make out the smallest details in every scene, rendering four times more pixels and richer contrast with deep blacks and bright highlights for ultra-realistic imagery each time. Going beyond breathtaking visuals, Samsung TVs enrich your entertainment experience with unlimited content. The Samsung TV Plus app gives you access to hundreds of live TV channels and thousands of on-demand titles at no extra cost, so you’ll never run out of things to watch.

Aside from being the ultimate viewing companion, Vision AI TVs also help keep your home running just as smoothly as your movie marathons with the built-in SmartThings hub. While you’re relaxing on the couch, you can check and control your connected smart home devices, or receive notifications directly from your screen. On AI Energy Mode, the TV adjusts settings based on your surroundings and viewing habits to optimize energy consumption, helping you be more energy-efficient without compromising the pristine quality of your screen time.  

Upgraded entertainment comes with greater peace of mind, thanks to Samsung Knox Security. This safeguards your sensitive information, while monitoring your connected devices and automatically blocking malicious applications or sites. Because Samsung believes your TV experience should keep getting better, its line of TVs offer up to seven years of One UI Tizen OS upgrades to ensure your television never falls behind. 

Complete the Experience with Sound That Surrounds You

A spectacular picture may capture your attention, but it takes a powerful sound to truly pull you into every moment. Pairing your TV with a premium Samsung sound device is a definitive way to complete your entertainment. 

The B450F 2.1ch Soundbar takes your viewing to a whole new level with powerful, room-filling sound. Powered by Dolby Audio and DTS Virtual:X technology the soundbar completely captivates you by creating a spacious 3D surround soundscape that moves all around you. The soundbar’s Bass Boost amplifies low frequencies to give you a more visceral listening experience, while the Adaptive Sound feature automatically recognizes what you’re watching and adjusts the audio settings to produce clear voices and detailed sound no matter the content.

For moments that call for bigger audio, the Samsung MX-T70 Sound Tower projects powerful, bi-directional sound that fills the entire room. You can experience pulse-pounding bass drops like never before, thanks to its built-in woofer and Bass Booster. Meanwhile, its LED Party Lights let you match the atmosphere to the occasion through a variety of dynamic lighting effects. Switch the sound tower to Karaoke Mode and bring the stage into your home. 

For sound that follows you beyond the living room, the MX-ST50F Sound Tower is the ultimate portable entertainment companion. It produces a powerful party sound that easily reaches every corner of your space. With up to 18 hours of battery life, the sound tower keeps the fun going without missing a beat. Setting the perfect visual mood is effortless with customizable Party Lights, projecting vibrant LED effects that instantly elevate the atmosphere. Best of all, the sound comes with built-in wheels and an adjustable telescoping handle, so you can take the music with you wherever you go.

Conquer Every World with Displays That Let You Dominate

True immersive gameplays demand a display that can keep pace with lightning-fast reflexes, while rendering virtual worlds in breathtaking detail. Step into more lifelike worlds with the Odyssey G5 Gaming Monitor’s QHD resolution—with nearly twice the pixel density of Full HD—and Fast IPS Panel for exceptionally crisp, detailed visuals. 

Hidden enemies lurking in dark corners become easier to spot, and subtle environmental details stand out with greater clarity, thanks to the monitor’s VESA DIsplayHDR 400-certified display. This delivers greater contrast with brighter highlights and deeper backs, giving you greater visual advantage and a more immersive gaming experience. Every millisecond of a match counts, and the Odyssey G5 Gaming Monitor is built to keep pace. Its 180Hz refresh rate and ultra-fast 1ms (GtG) response time helps you react in real time with minimal blur and zero frustrating lag.

To ensure uninterrupted gameplay, G-Sync Compatibility and AMD FreeSync synchronize your GPU and monitor panel to eliminate screen tearing, stuttering, and choppy visuals to keep even the fastest action scenes smooth from start to finish. 

Long gaming sessions are made more comfortable with Eye Saver Mode and reduced screen flicker, which helps minimize eye strain by reducing blue light emissions and prevents tiring screen flicker. This keeps your eyes relaxed and comfortable, even during extended play sessions. Moreover, the Odyssey G5 Gaming Monitor seamlessly fits any setup with its height adjustable stand. This allows you to tilt, swivel, and adjust the monitor’s height and orientation for the perfect viewing position.

Bring Home Better Entertainment with the Best Deals on Samsung TVs and Sound Devices

Start enjoying superior entertainment today and grab great deals on Samsung Vision AI televisions and sound devices. Save up to PHP 80,000 on Vision AI TVs and more, plus get exciting freebies to make premium home entertainment even more rewarding. Don’t miss out on these exclusive offers, available until August 31, 2026 only.

Unlock epic play at up to PHP 29,500 off with epic freebies on Samsung monitors. Plus, get bigger, better sound with up to PHP 4,000 worth of savings and exclusive freebies on Samsung Sound Towers. Promo runs until September 30, 2026. 

Invest in greater peace of mind when you add the Samsung Care+ Premium to your TV purchase, only on Samsung Online Store or the Shop app. Starting at only PHP 5,799/year*, this comprehensive service provides extended warranty coverage along with expert care services to keep your premium TVs performing at their best for years to come. 

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026