MANILA, Philippines – May 30, 2025 – Samsung revealed its much-awaited 2025 lineup of AI TVs and sound devices during the exclusive preview at The Podium Hall in Ortigas, designed to enable Filipinos to enjoy more personal and seamless experiences at home. Building on years of refining its AI innovations, Samsung returns with more advanced and more intelligent screens that personalize and enhance everyday living, this time powered by Samsung Vision AI.

With the core focus of utilizing AI to enhance the user experience across every touchpoint, the global number one brand for 19 years transforms the TV into a hub of smart solutions, catering to all lifestyles and addressing various needs. Through its breakthroughs in AI TV technology, the new models will deliver meaningful and useful AI technology to its users, ultimately simplifying, enhancing, and empowering the lives of every kind of Filipino across the country.

Envisioning Personalized, Elevated Experiences with Vision AI

Now powered with Samsung Vision AI, the new AI TVs become the gateway to richer, more enhanced experiences at home. As part of its goal of creating a better future for all, Samsung introduced meaningful AI technology in the form of its TVs, which serve as a companion to rely on, evolve according to their specific needs, and put the user in control of their day-to-day life. 

“With Vision AI, Samsung is taking things to a whole other level,” said Samsung Philippines Head of AV Business Chris Almazan. “As we start this new chapter for Samsung TVs, we are excited for you to witness the power of you and AI and how these screens connect entertainment, personalization and lifestyle solutions that adapt to you, enhancing everyday experiences.”

Samsung recently launched its latest AI-powered TVs and in attendance were (from L-R) Product Marketing Manager Celina Casas; Product Marketing Manager Andrea Borbe; AV Head of Product Marketing Mahir Al-Rubah; Head of AV Business Chris Almazan; SEPCO President Min Su Chu; SEPCO AV Business Director TS Lee; Head of Corporate Marketing Yna Quimson; Product Marketing Manager Ron Matas; and Marketing Communications Manager Pat Co

Making the Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI’s suite of intuitive AI-powered features enables the TV to seamlessly integrate into various lifestyles, empowering users to do more and live more at home. 

From more immersive viewing to effortless home monitoring, Samsung’s AI TVs powered by Samsung Vision AI take smarter living to the next level, no matter the lifestyle. From AI Picture and Sound that create immersive viewing to Universal Gesture that allows for easy control of the TV without a remote, the TV takes smarter living to the next level.

Samsung’s 2025 TV Lineup: Exploring Limitless Possibilities Through AI

The lineup, comprising Neo QLED 8K, Neo QLED, QLED, Samsung OLED, and The Frame models, delivers not only lifelike, vibrant visuals and symphonic sound but also new AI-powered features that add value to one’s daily life. With new and improved features, Samsung’s new AI TVs bring limitless possibilities to life.

Samsung’s 2025 lineup of AI TVs is powered by Samsung Vision AI, showcasing AI features to enhance everyday at home.

The flagship Neo QLED 8K boasts impressive performance, powered by the new NQ8 AI Gen3 Processor. Samsung’s most advanced yet, the NQ8 AI Gen3 Processor upscales content to 8K resolution while maintaining sharp and smooth picture quality. Meanwhile, the TV’s anti-glare technology minimizes reflections in bright environments, providing crystal-clear visuals without distractions.

Meanwhile, Samsung Real QLED TVs produce a billion shades of color, thanks to their real quantum dot technology, which delivers better color accuracy, brightness, and viewing angles. Certified as authentic QLED technology, Samsung’s QLED TVs contain genuine quantum dot film made of cadmium-free quantum dot materials for a safe viewing environment.

As a market leader in OLED TVs, the new Samsung OLED promises smoother and faster gameplay with a 165Hz refresh rate. The Motion Xcelerator 165Hz ensures crisp visuals at unbelievably fast speeds and smooth motion performance for VRR games.

With the expanded Art Store featuring more than 3,000 artworks from leading museums and galleries, The Frame becomes a canvas that seamlessly blends with the home’s interior.

As Samsung introduces its new AI TVs, Samsung bridges closer to achieving its aim of bringing meaningful AI to Filipinos. “With Samsung technology, our customers can have intelligent, personalized experiences that have a tangible, positive impact in their everyday lives,” said Samsung Philippines Head of Corporate Marketing Yna Quimson.

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999 and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.

You are in luck this Year of the Dragon as Samsung is offering amazing deals for your home entertainment needs!

Kickstart the Year of the Dragon with Samsung’s Lucky Deals, which offers up to 40% off on Samsung smart TVs and Soundbars from February 1 to March 31, 2024, and upgrade your home with a cutting-edge entertainment system to enable fun-filled movie marathons, festive reunions, sing-along nights and sleepovers with family and friends. Enjoy cinematic and immersive viewing with the family through top-of-the-line Samsung Neo QLED and OLED TVs, the benchmark for indoor entertainment experiences, through Samsung’s special Lunar New Year promos.

Celebrate the Year of the Dragon in an even better and bigger Samsung QLED, NEO QLED, and OLED TV

Watch your favorite movies and TV series in even better resolution with Samsung’s Smart TVs and Soundbars. Samsung’s QLED and Neo QLED Smart TVs offer a billion shades of color for a vivid viewing experience – stunningly crisp images and lifelike details in every scene help to bring your favorite movies, TV series and games to life.

Get special discounts and a one-year Disney+ subscription on exclusive Samsung.com models like the Q67C series which comes in 50-inch, 55-inch, and 65-inch. You can also save P30,750 when you purchase the 50” Neo QLED 4K QN90C Smart TV, which is going for only P47,249.00 this Lunar New Year. It also comes with a FREE C450 Soundbar and a one-year subscription to Disney+ when you order from  Samsung.com.

Experience the beauty of unimaginable details and lively colors on the Samsung OLED TVs, which allows you to see and hear the extraordinary in every picture and sound Samsung’s innovative OLED offers deep blacks, clean whites and full shares of color while its Neural Quantum Processor 4k offers unrivaled brightness and brilliant 4k picture quality.  Get the 65″ Samsung OLED S95C 4K Smart TV for only P110,249 and enjoy a FREE Q600C Soundbar, plus a year-long subscription from Disney+.

Indulge in your passions in an exceptionally styled big-screen

Take your mobile entertainment experience to the big screen with a Samsung Sero TV, the first rotating TV in the Philippines. This Smart TV comes in a stylish matte display, stereophonic 4.1Ch 60W Speakers, and a mobile-optimized screen that allows you to cast mobile content on a bigger screen.  The 43″ The Sero LS05B QLED 4K Smart TV can now be yours with a  P6,750 discount on the e-store. It also comes with a FREE Galaxy A14 5G in Black and The Sero Wheels accessory, plus a one-year FREE subscription to Disney+.

For art aficionados, display what you love with Samsung’s The Frame TV, which offers Art Mode and a premium matte display with anti-glare, to enjoy your art and content in the perfect viewing environment. Built-in with QLED technology, 4K resolution, and slim frame design that blends seamlessly with your elegant home, you can purchase the 55″ The Frame LS03B QLED 4K Smart TV for P62,999 and save up to P17,000! You even get a FREE interchangeable bezel, slim Fit Wall Mount and a one-year subscription to Disney+.

Jam your way to a prosperous 2024 with the Samsung Lifestyle Soundbar

Groove to your 2024 playlist with the impeccable rhythm of the Samsung Lifestyle Soundbar HW-S800B or Soundbar HW-S801B and save P10,000 when you purchase at a Samsung Authorized Dealer, or get a P9,000 discount from Samsung.com. You can also take home a FREE 1 unit of Soundbar Sleeve Accessory in brown or teak worth P2,999.

Elevate the whole fam’s viewing experience this Year of the Dragon with the perfect TV for your home and grab these exclusive deals from February 1 to March 31, 2024, at Samsung.com, Lazada and Shopee, and Samsung Authorized Stores nationwide, or go to https://www.samsung.com/ph/offer/online/2024/new-year-sale/#tv-av

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