Samsung Philippines and Catriona Gray officially welcomed the Galaxy S26 series to the Philippines at the Everyday with Galaxy AI event. (Ecosystem Product Marketing Manager Michelle Tee, Mobile Experience Business Manager Minhyuck Kim, President of Samsung Philippines Roman Han, #TeamGalaxy Catriona Gray, Head of Corporate Marketing Jun Guevara, Flagship Product Marketing Manager MJ Marfori, Flagship Product Marketing Manager Isabelle Kim)

Samsung set the stage for a hi-fi lifestyle as it unveiled the new Galaxy S26 Series and Galaxy Buds4 Series at the “Everyday with Galaxy AI” Mall Experience. Held at the SM Mall of Asia Music Hall, the event allowed everyone to witness firsthand how Galaxy AI seamlessly weaves into a more refined and innovative daily routine.

From testing out features in the experience zones to the nostalgic live performances of OPM band Over October and #TeamGalaxy’s Catriona Gray sharing her story on stage—this unforgettable experience showcased exactly how to inspire the kind of smarter daily life you’ll always want to seek after.

Samsung Philippines hosted the ‘Everyday with Galaxy AI’ event at SM Mall of Asia to introduce their latest innovations — the Galaxy S26 Series and Galaxy Buds4 Series.

Joining the festivities was beauty queen, youth advocate, and TV Personality #TeamGalaxy Catriona Gray, who joined the stage to share her amazement at how the Galaxy S26 Series feels so intuitive. She highlighted the Galaxy AI features that make her everyday life feel effortlessly inspiring.

To cap the night off, Galaxy fans and avid supporters gathered to catch OPM indie-pop band Over October, who set a relaxed, high-energy vibe with nostalgic hits like “Ikot” and “Dahan”.

Over October closed the Everyday with Galaxy AI event with a live performance and a selfie using the Galaxy S26 Ultra. It was a successful night celebrating the arrival of the Galaxy S26 series in the Philippines.

While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI keeps life organized and secure—featuring Now Nudge which offers new intuitive ways to get you through your day and the new Privacy Display, which ensures sensitive information remains for your eyes only.

Everyone got a hands-on look at the Creative Studio AI features, which allow users to unleash a better eye for photography. Fans explored how to refine their shots with Generative Edit and Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond editing, the Nightography Experience Zone invited everyone to test the Nightography Video and Super Steady to capture cinematic content amidst dark settings and vibrant neon lights.

In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls, navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience.

At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under pressure.

The excitement reached the Pre-order Now zone. For those who went all-in on the Galaxy S26 Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment plans, the event concluded with the announcement of the grand raffle winners. One lucky winner took home a brand-new BYD Seal 5 DM-i, while others secured their spots at the highly anticipated SEVENTEEN concert on March 21 when they pre-order in select stores. It was the perfect “double win”—an upgraded lifestyle paired with a once-in-a-lifetime experience.

Samsung is also set to bring this experience to other locations soon! Visit the ‘Everyday with Galaxy AI’ in Pampanga from March 7 to 8 at SM City Clark and in Cebu from March 14 to 15 at SM Seaside Cebu for more exciting pre-order deals.

At the Everyday with Galaxy AI event in MOA, MJ Marfori, Samsung Philippines’ Flagship Product Marketing Manager, shared the best ways to upgrade to the Galaxy S26 series. Samsung makes it easier for everyone to switch to the newest AI-integrated devices.

The Samsung Galaxy S26 Series is available for pre-order until March 18 through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online.

Pre-order now to instantly double your storage, a value of up to ₱14,000. Take advantage of incredible savings up to 18% and enjoy 0% installment plans for up to 36 months with major bank partners like UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Plus, find up to 14% off with 0% installment up to 24 months through Eastwest, Security Bank, HSBC, and Chinabank at authorized stores. Online shoppers can also grab up to 18% savings on cash price offers at Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? With Samsung Finance+, you can save up to ₱15,000 with 0% processing fee and 0% installment for up to 24 months,* or choose Home Credit for a 36-month plan at a super low 1% add-on rate per month. For ultimate peace of mind, Samsung Care+ is offering 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:

● Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
● Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
● Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

MANILA, Philippines – October 17, 2025 – When it comes to enjoying great music, sound quality makes all the difference. Samsung, the global number 1 TV for 19 years and soundbar brand for 11 years, has proven this with its latest lineup of sound towers that unleashed the beat during the premiere of Samsung Sound Sessions,  featuring OPM indie/alternative band Over October – now available to stream on its official YouTube Channel.

This marks the official launch of the newest Samsung Sound Towers, the ST50F and ST40F, which transformed the live performance into an immersive experience by filling the space with deep, vibrant sound that everyone could enjoy. Whether it’s an intimate jam session or a full-blown party with all your friends, the ST50F and ST40F deliver bold, dynamic audio that surrounds you completely, letting you lose yourself in every beat.

Samsung Sound Sessions captures the magic that happens when great sound meets great music. The series brings together the best of OPM to create performances that feel intimate and alive, powered by the newest Samsung Sound Towers. With the ST50F and ST40F, Over October created a powerful soundstage that accentuated the beats and bass of the band’s songs, including their newest single, “Dahan.”

The Secret to Unleashing the Beat Anywhere

Samsung Sound Sessions will spotlight some of the Philippines’ most iconic and trending musical acts and unleash the beat for an unforgettable performance. The episode with Over October is the first of a series, showing that with great artists and the powerful sound of the new portable sound towers, every place can become a stage for unforgettable music moments.

With the ST50F Sound Tower, anywhere can be a party. Its telescoping handle and built-in wheels make the sound tower highly portable, so you can bring powerful party sound wherever you go. Tailor-fit the sound and the lights to your party’s mood with three custom bass modes and adjustable party lights. Plus, its replaceable battery pack keeps the party music going for up to 18 hours.

The ST40F Sound Tower delivers powerful, punchy beats to make every party track hit like a headliner. Take control of the beat and play the DJ with the sound tower’s sound effects and samplers, which add spice to your music. Plug in your guitar and mic to start a fun jam session with family and friends, or link up to 10 sound towers for an audio experience like no other with Group Play.

Fine-tuning your party’s vibe is easy with the Samsung Sound Tower App. Whether it’s setting the mood with the sound towers’ lights or getting the party started with cool DJ sound effects, you can do it all through the app. Kick off a karaoke session with your guests by switching to Karaoke Mode on the app. Play your favorite songs without lyrics and get ready to sing your heart out.

Bring Home the Beat with Samsung Sound Towers

Whether you’re turning up the energy at a weekend party or transforming your living room into a stage, Samsung’s premium sound devices make every moment sound extraordinary. Take the celebration with you, everywhere you go, with the newest sound towers, now available on Samsung Online Store.  Save up to Php 2,117 and get a free microphone when you take home the sound tower of your choice and avail exclusive offers until December 31, 2025.

Catch the new Sound Towers in action in the first episode of the Samsung Sound Sessions on Samsung’s official Facebook, X, TikTok, YouTube, and Instagram pages.

To know more about Samsung sound devices, visit  https://www.samsung.com/ph/audio-devices/portable-sound-tower/.