MANILA, Philippines (December 5, 2025) – Samsung highlights how connected innovations transform everyday living into a highly intuitive and effortless experience with the opening of its new SmartThings Home Showroom at the Science Hub Tower in Taguig. The showroom demonstrated how SmartThings enables Filipino homeowners to have complete control over every aspect of their living space through a single platform.

As the demand for intelligent household devices continues to rise, Samsung is uniquely poised to address the Filipino consumers’ demand for convenience, security, and energy efficiency in their living spaces. “We want to harness the power of AI technology and connected ecosystems to turn daily routines into effortless, personalized experiences for every modern Filipino home,” said President of Samsung Electronics Philippines, Roman Han. “Our goal is to create a home that works around every family, so they can focus on people and moments that matter most.”

A Connected Home That Works For You

The SmartThings Home Showroom gives guests a chance to experience firsthand how Samsung’s technology connects TVs, appliances, and devices to automate common home practices and create a seamless, responsive environment. In the living room, SmartThings links Vision AI TVs to immersive audio devices, like the Q-Series Soundbars, to deliver immersive entertainment. Families are in full control of their comfort with smart cooling solutions like the WindFree Air Conditioners, and tailor the ambiance of their spaces through customizable lighting.

For home offices, Samsung’s connected innovation increases productivity by streamlining work modes. Professional workers working from home can use SmartThings to connect the Smart Monitor M8 to Galaxy tablets to make content handoff between devices more seamless. They can even check their running appliances or manage their home security without leaving their workspace.

Furthermore, this cohesive ecosystem can also promote healthier habits to keep you on top of your wellness. You can make your workout routines more guided and data-driven by pairing your Galaxy watch to your Samsung TV and displaying your real-time health metrics on a bigger screen.

In the kitchen, Samsung Bespoke AI appliances support more thoughtful meal preparation. From accessing recipe ideas and tracking your available food stock to playing music while cooking, Samsung’s Side-by-Side Refrigerator Family Hub enriches the kitchen experience. Laundry and garment care innovations, such as the Bespoke AI Laundry Combo and the AirDresser, automate household chores, freeing up your time for other important activities.

At the end of the day, Samsung SmartThings lets you manage the temperature and lighting, or play relaxing audio from the Music Frame, to make your room a more conducive space for sleep

More Efficient, Future-Ready Business Operations

Aside from enriching daily life at home, Samsung’s connected innovation strengthens operational performance across industries by streamlining workflows, reducing inaccuracies, and improving service delivery. For retail and quick-service establishments, Samsung’s professional display range, powered by VXT CMS, can be used to present menu and promotional content to help drive impulse purchases.

For businesses in critical environments, integrated hardware, AI-powered tools, and SmartThings Pro provide real-time visibility and control over devices and the environment. Samsung Knox offers robust security and centralized management, both of which are crucial for businesses in high-compliance sectors. This portfolio of intelligent solutions helps organizations reduce downtime, optimize resource use, and maintain consistent service quality.

“Samsung aims to eliminate friction and achieve smarter outcomes as more businesses and households embrace connected solutions,” explained Han. “SmartThings is designed to create intelligent and convenient experiences, making both business organizations and Filipino homes ready for the future.”

MANILA, Philippines – Some of the best holiday memories are made right at home, from family movie marathons and cozy nights by the tree, to laughter echoing over shared meals and festive music. This season, global number 1 TV brand Samsung is making sure every Filipino household feels the magic even more with big holiday offers and promos on its line of premium televisions and sound devices valid until December 31, 2025.

Complete your holiday celebrations with powerful, room-filling sound from Samsung’s newest sound towers. With the MX-ST50F, you can keep the festivities rolling wherever you go and bring the party to any space, thanks to its built-in wheels and a telescopic handle. Custom bass modes and adjustable party lights let you set the perfect holiday mood, while its replaceable battery pack can keep music playing for up to 18 hours.

Meanwhile, the MX-ST40F lets you add your own flair to the fun. With its built-in DJ effects and sound samplers, you can remix your favorite holiday tunes or lead an impromptu jam session by plugging in a mic or guitar to the sound tower. Group Play lets you connect up to 10 sound towers to fill your space with immersive sound, perfect for any holiday celebration.

Unwrap the Magic at Home with Samsung’s Big Holiday Deals

This holiday season, there’s no need to go far to find joy because it’s right where you are. With Samsung’s Super Big Holiday Deals, you can take home the best TV for your needs with up to PHP 44,000 off and a free soundbar worth up to PHP 82,999 on select Vision AI TVs. You can enjoy these exclusive offers until December 31, 2025 only.

Plus, add Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app and save up to 30% on premium appliance care for your brand-new TV. Get extended warranty coverage and expert maintenance services for your televisions for as low as PHP 5,799/year.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

As more Filipino households invest in smarter viewing and living, global number 1 TV brand Samsung continues to drive innovation forward with TVs that deliver superior convenience beyond exceptional viewing experiences, giving more value to households and helping families make the most of life at home. 

Samsung’s newest QLED Vision AI TVs are designed to be the ultimate lifestyle companions, bringing impeccable visuals and intelligent features that enrich every day. From laughter-filled weekend movie nights and action-packed game days, to calm, relaxing evenings after a long day, Samsung QLED Vision AI TVs turn ordinary moments into brighter memories in every Filipino home. 

Vibrant Everyday Viewing with Quantum Dot Technology

Samsung’s Real Quantum Dot technology produces a billion shades of color with 100% Color Volume and  powers the finest, most accurate television display. Whether you’re watching your favorite shows, singing along to a musical, or streaming the latest blockbuster, colors remain lifelike at any brightness level with the Samsung 65” QLED 4K Vision AI TV. The TV transforms viewing into a spectacular experience with ultra-slim bezels and an elegant, AirSlim design that blends seamlessly into your space. 

With Color Booster Pro, the TV intelligently analyzes scenes and enhances color quality accordingly to make your viewing experience more vivid and dynamic. Quantum HDR+ upgrades your cinematic viewing experience with richer color contrast and finer details. Meanwhile, Motion Xcelerator enhances the gaming experience with smooth, lag-free display, putting you one step closer to victory.

More than accurate color expression, Samsung designed the QLED Vision AI TVs to be more environmentally sound with the industry’s first cadmium-free quantum dots. These quantum dots are made based on indium to make them more sustainable without compromising on quality and performance.

Next-Level Everyday Companion with Vision AI

The QLED Vision AI TVs are powered by the Q4 AI Processor, which fine-tunes the viewing and sound experience for 4K TVs. The TV’s AI Upscaling technology enhances your viewing experience, ensuring you get high-quality resolution for the content you love. Through Q-Symphony, the QLED Vision AI TVs synchronize with compatible Samsung Q Soundbars to fully immerse viewers in every scene with 3D sound, while Active Voice Amplifier enhances voice clarity and keeps dialogues crisp and clear, despite the background noise. Plus, every content you want comes at zero cost with Samsung TV Plus. From the latest news and live sports, to blockbuster films, kids’ shows, and more, there’s something for the whole family, all for free. 

Other than delivering cinematic viewing experiences, the QLED Vision AI TVs come with a host of features, designed to enrich daily living. Turning on AI Energy Mode easily reduces the TV’s energy consumption by automatically adjusting the brightness based on lighting and user activity. 

SmartThings lets you manage your smart home devices from your QLED Vision AI TV, so you stay in control whenever, wherever. Connecting your Samsung Galaxy Watch lets you control the TV with hand gestures: simply pinch to select an option, or move your wrist back and forth to pause and play.

Power Your Smarter Lifestyle with Samsung QLED Vision AI TVs

Ready for a vibrant upgrade? Bring home the Samsung QLED Vision AI TV that suits your needs and avail exclusive deals with the Great Samsung TV Sale, running until September 30, 2025. Experience entertainment and smarter living for years to come with expert care for your Samsung QLED Vision AI TV. Add the Samsung Care+ Premium to your TV purchase on the Samsung Online Store to get extended warranty coverage and proactive care solutions for your TVs for as low as PHP 5,799/year*.

For more information about Samsung QLED Vision AI TVs, visit https://news.samsung.com/ph/.

* Including a 1-year warranty from purchase