Milan, Italy – April 17, 2023 – Samsung Electronics Co., Ltd. today revealed the company’s collaborative design work with TOILETPAPER, the creative studio founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. Unveiled at Fuorisalone during the 2023 Milan Design Week, the collaboration brings TOILETPAPER’s unique and disruptive art style to limited-edition Samsung Bespoke refrigerator panels.

Central to the Samsung Bespoke philosophy is the aim to push the boundaries of white appliance designs to introduce new modes of personal self-expression through customization. In many ways, TOILETPAPER and Samsung have a similar creative vision, which encourages self-expression and embraces experimental design concepts. For Bespoke design, this comes in the form of personalization and customization, while TOILETPAPER specializes in unconventional, avant-garde art styles that make bold statements about life.

“At Samsung, we are always exploring evolutions in our design language to ensure our users have fresh, new ways to express themselves through our products,” said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing Team of Digital Appliances Business at Samsung Electronics. “We are excited to introduce our latest custom designs to Bespoke products, infusing our home appliances with TOILETPAPER’s colorful, tongue-in-cheek aesthetic.”

Working with Samsung on the new limited-edition Bespoke TOILETPAPER designs was an amazing opportunity for us to challenge ourselves with new mediums,” said Maurizio Cattelan, co- founder of TOILETPAPER. “Through our combined efforts, we were able to reimagine where images are displayed and allow people to see the extraordinary in even ordinary things.”

The four new Bespoke panel designs that Samsung is introducing in collaboration with TOILETPAPER are titled ‘Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses with Eyes’. The ‘Lipsticks’ and ‘Roses with Eyes’ designs will be available for Bespoke Bottom Mounted Freezer (BMF) models while the ‘Magic Mirror’ and ‘Dessert Lady’ designs will be available for 1-Door and 4-Door refrigerator models. These limited-edition TOILETPAPER refrigerator panel designs will be available for purchase for global markets starting in the first half of the year.

Guests staying at TOILETPAPER Apartment, a newly opened hospitality facility, will also be able to see one of the new Bespoke refrigerator panel designs which will remain even after Fuorisalone has concluded.

Samsung Philippines will also be launching their own collaboration with local artists for the Bespoke Artist Collection. For more news and updates, log on to Samsung’s Official Facebook Page, Samsung’s Official Instagram Page, or log on to www.samsung.com/ph to know more about our Bespoke Refrigerator.

Food will always be an integral part of life. Aside from the nourishment that it gives to our body, it has also become a passion point, whatever age bracket and social status you are in. Undoubtedly, as we grow in our knowledge of food and all the wonderful ways it is prepared, we naturally appreciate it more. As this knowledge and appreciation grows, we turn into full-fledged foodies—relishing every single plate and every single bite.

As they say, nothing brings people together like good food. Enjoying a great meal can be a source of comfort, can reignite memories, or even have the power to mend relationships. In line with this, Samsung has long established itself as the leading purveyor when it comes to innovative digital appliances that make our lives easier and more enjoyable. Through their Bespoke product line, which consists of award-winning products such as refrigerators and microwave ovens, anyone can easily have a stylish and more efficient way of living.

 Food for Fancy

Placing more emphasis on everyone’s fondness on food, Samsung launches their newest digital series entitled “In the Mood For Food”—a heart-warming, feel-good 5-episode series that will capture the attention of every foodie with riveting storytelling and delectable dishes featured.

Each episode of “In the Mood For Food” is themed according to different core messages surrounding the topic of food, ranging from Friendship and Family to Love, Comfort and Tradition, with such topics having an earnest impact on viewers. The series will also feature various characters that are relatable to everyone and their personal stories. Their paths will eventually lead to a diner where they will enjoy a meal and find closure to their different pain points.

At the heart of every episode is Samsung’s Bespoke Home product line, all of which are designed to create a myriad of dishes and to support both professional chefs and home cooks alike through a wide range of functions.

Let All Things ‘Bespoke’

Samsung Bespoke Products are designed to express yourself in every space. Thus to make your home feel more “you,” utilize customization through Bespoke and elevate your personal spaces with the colors and combinations that are uniquely your own.

If you want to give premium elegance to suit your modern kitchen style, then Samsung Bespoke Refrigerator is the best choice. With Bespoke’s modular design concept, you can customize your fridge according to your taste, color and storage preferences, creating a perfect set-up right at your own kitchen.

Meanwhile, Samsung Bespoke Microwave Oven is everyone’s dream oven because it comes in two stylish and tasteful colors to complement your countertop design—clean pink and pure white. It’s not just aesthetically-pleasing, but highly functional, too. The Bespoke Microwave Oven features a Triple Distribution system which allows heat to deeply penetrate food in multiple directions to ensure that everything is cooked evenly and deliciously. Plus, it has an easy to clean interior coated with a smooth, durable ceramic enamel which is highly rust and scratch-resistant, letting your microwave last longer.

Watch the full episodes starting April 17, 2023 on Samsung PH Official Facebook Page and Samsung PH Official Youtube Page. To view and to know more about the lavish recipes, log on to www.samsung.com/ph.