SEOUL, Korea – Oct. 15, 2025 – Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings. 

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularization of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming
• Leading the technical standardization of 6G
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalized art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognized for its credibility.

Samsung Electronics today announced that it has been honored as the 2025 Advertiser of the Year by Spikes Asia, the oldest and most prestigious award for creativity and marketing effectiveness in the APAC region.

This recognition highlights Samsung’s continued dedication to solving challenges for consumers with innovative and impactful technology solutions, which is brought to life through pioneering campaigns and forward-thinking initiatives that connect with audiences in meaningful ways. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the first awarded in 2017.

“We are extremely honored to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring and redefining what’s possible in advertising. We’re thrilled our efforts have been recognized and remain committed to delivering even more impactful experiences to our audiences.”

Consistently delivering groundbreaking creative campaigns over the years, Samsung remains one of the most awarded companies at Spikes Asia. Taking home four awards across multiple categories in 2024 at Spikes Asia, the “Try Galaxy Fold” campaign revolutionized the way consumers engage with foldable technology. By allowing users to sync two phones side by side, the campaign provided curious consumers with a hands-on experience of the Galaxy Z Fold’s expansive display and intuitive interface optimized for seamless multitasking. Taking home a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this innovative campaign reinforced the brand values of Galaxy and truly resonated with consumers to create stronger consideration of foldable smartphones moving forward.

Samsung’s “Flipvertising” campaign – which garnered the Grand Prix in both the Creative Data and Direct categories in 2023 – emphasized the brand’s ongoing commitment to excellence in creative advertising. The campaign took a unique approach to reach audiences by enabling them to take ownership of their own search experience. By flipping traditional advertising concepts on their head, Samsung empowered its Gen Z audience to discover an organic, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s expertise in delivering captivating yet authentic campaigns.

“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia. “Its achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”

The Advertiser of the Year Award will be presented to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics at the 2025 Spikes Asia Awards ceremony which will take place at the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.

Throughout Samsung’s history, we have made it our mission to devote our talent and technology in creating innovative products and services that contribute to the betterment of global society. As a global leader in technology, we also have a responsibility to leverage our innovations, skill and knowledge to bridge the widening digital divide and give more youths the opportunity to reap the benefits of digitalization.

Within the Southeast Asia and Oceania (SEAO) region, we are seeing rapid growth in the digital economy. This is fueled by factors such as increasing mobile penetration and social media usage, a booming e-commerce market, strong government push towards digitalization, and importantly, a population of young digital natives.

Youths are the future drivers for the region, both as consumers and innovators. As we celebrate Samsung Electronics’ 54^th anniversary globally on November 1^st, we remain committed to empowering our youth to meet the demands of the ever-evolving world, while at the same time, uplifting communities across the SEAO region.

Global programs with local impact

In the spirit of co-prosperity, we are committed to doing our part as a socially and environmentally responsible corporate citizen in the communities that we are in, and as champions of innovation, we continually push ourselves to do better in inspiring the next generation through technology. This year, we are excited to see Solve for Tomorrow (SFT), our global flagship STEM (Science, Technology, Engineering and Math) -based student competition, expand to more markets in SEAO, including Indonesia and the Philippines. SFT is also making headway in the Pacific Islands, with Samoa and Tonga kick-starting local editions for the very first time in August this year.

More than 500 students in Ho Chi Minh City, Vietnam, participated in a SFT workshop in June 2023.

The 2023 edition of SFT is still ongoing in several SEAO markets, but we are already seeing massive momentum in the region, with projects covering creative solutions to address real-life challenges in a variety of themes including environment and sustainability, learning and education, wellness, and healthcare, and more. Beyond the technical competition element, our young participants also receive training in soft skills required for the future workforce, including the 4Cs of 21^st Century Skills – Communication, Collaboration, Critical thinking, and Creativity.

We estimate that over 110,000 students and over 1,000 schools are benefiting from this program so far this year, through the competition, online and offline workshops, and other SFT-related activities.

For the 2021 edition of Solve for Tomorrow in Australia, students were encouraged to create fun videos that presented social issues of personal relevance while highlighting STEM-based solutions. Tasmania-based Meg Phillips emerged as the overall winner, driven by her passion for animal conservation, with an RFID-based system to warn animals of approaching cars, with the aim of reducing wildlife casualties, as well as to keep drivers safe.

Recently, Samsung New Zealand announced its SFT 2023 winners. I am especially heartened by the winning submissions that are the embodiment of why we continue to dedicate our efforts for communities through this program. For example, 12-year old Thomas Costar’s hydro turbine mechanism that helps to generate electricity through household drainage systems – the scientific approach that he took is a great example of perseverance and design thinking.

Samsung Innovation Campus participants in Cambodia working diligently under the guidance of mentors.

Beyond encouraging innovative thinking with SFT, we also want to empower the next generation with practical skills needed for success in an increasingly digital world. This is where Samsung Innovation Campus (SIC) comes into play. Through SIC, we want to help youth develop real-world skills in the areas of AI, IoT, big data, and coding through formalized training programs, alongside other activities like Innovation Hackathons and IoT Bootcamps.

Since first launching in Indonesia and Vietnam in 2019, we continue to ramp up our work in SEAO. This year, we are excited to add Cambodia and Laos to the program roster. To date, we estimate that over 8,000 students are participating in the program from 135 schools across Cambodia, Indonesia, Laos, Thailand, and Vietnam, along with significant interest from a number of national universities too. We are encouraged by the incredibly positive feedback received from students on how the SIC program has helped change their perspectives towards data science, as well as helping them better navigate their education journey.

We are immensely appreciative and humbled by all the cooperation, support, and the sharing of information and learnings from the various governmental agencies and educational organizations who have graciously partnered with us on this journey. These partnerships ensure that the local editions are tailored for the unique education needs of each community, enhancing the learning experience for students, and amplify the program’s impact across the region by increasing awareness of it and supporting its rollout in the markets.

There is no doubt that having passion for education played a significant role in the remarkable success that we have achieved in the spirit of co-creation with initiatives like SFT and SIC.

As an added plus, the activation of programs like SFT and SIC created more opportunities for Samsung to further contribute to local communities and education. For example, this year in Indonesia, we signed two agreements, one is with the Ministry of Religious Affairs of Republic Indonesia to roll out the ‘Samsung Digital for Indonesia’ program in support of the local smart madrasah program, and the other one with the Institute of Technology Bandung for developing digital technology on sustainable environmental conservation.

Looking to the next 54 years and beyond

At Samsung, we passionately believe that doing good is in fact, good business. We are committed to ongoing community engagements and impactful contributions, to continue growing with the SEAO region. At the same time, we look forward to working together with future generations of innovators, encouraging them to be bold and push the boundaries of innovation to shape a brighter future – not just for the next 54 years, but for generations to come.

Clockwise from left: SEPCO President Min Su Chu introduces the Samsung Kiosk to guests and attendees; SEPCO and CTCSTI leaders toast to a successful partnership; Guests from various enterprises are in attendance to know more about Samsung Kiosk; SEPCO and CTCSTI leaders pose for a photo during the event.

In its bid to help all kinds of businesses meet the demands and changing needs of their customers, Samsung Electronics Philippines (SEPCO) introduced the Samsung Kiosk to key enterprises and businesses in an event partnership with CTC Solutions Technology, Inc. (CSCSTI) in Hive Hotel, Quezon City.

CTCSTI is a solutions first company with nearly 28 years of experience in catering to retail stores and quick service restaurants in the Philippines. CTCSTI has also been a premium partner of SEPCO since 2018, carrying the global brand’s Display technology to the retail and QSR markets.

In attendance were SEPCO President Min Su Chu, CTCSTI President Jayson Dy, CTCSTI General Manager Ina Estrolavio, Epson Philippines President and Director Kusama Masako with Senior Manager for Vertical Printers Noelle Gonzales, and Toshiba Global Commerce Solutions Country Sales Manager for the Philippines Jayvee Chua.
In his remarks, SEPCO President and Managing Director Min Su Chu highlights the world class Kiosk technology Samsung offers. “This year, Samsung is celebrating our 25th year in the Philippines. Our vision is to inspire generations of Filipinos with world-class technology that will not only empower every household, but also prime businesses for success. With our Samsung Kiosk, businesses will see and experience firsthand how our technology can help them go above and beyond.”

He also highlights CTCSTI as a valuable partner for SEPCO. “We are truly grateful for this partnership with CTCSTI. We’ve seen a lot of successes together, and we thank them for generously sharing their experience and expertise in the retail and QSR industry.”

During the live demo in the event, guests were able to experience why Samsung Kiosk is the new standard for self-service. It is ready out-of-the-box and simple to install, operate, and maintain – helping businesses provide a modern and secure customer service. The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés, and many more.

Among the products and devices that guests were introduced to include the Digital Menu Board and Signage, the Flip Pro Interactive Whiteboard, Small Touch Displays, Ruggedized Phone and Tablet for mobile ordering.

Samsung Kiosk is part of Samsung’s push to allow businesses and retailers around the world to optimize their customers’ journey. Here in the Philippines, fast food chain KFC currently uses Samsung Kiosk on Windows OS at 63 locations. The Samsung Kiosk creates an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Samsung Kiosks at more than 100 additional stores by the end of the year.

To know more about Samsung Kiosk, you may visit Samsung Kiosk with Windows i3 OS. To know more about how Samsung technologies can help your enterprise, please visit www.samsung.com/ph/business.