SEOUL, Korea – March 27, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

SEOUL, Korea – May 9, 2025 – Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) today announced that the upcoming Galaxy S25 Edge will feature Corning® Gorilla® Glass Ceramic 2[1], a new glass ceramic offering that delivers advanced protection in a new, remarkably thin device form factor. Driven by a shared vision to push the boundaries of mobile engineering, Samsung and Corning joined forces to ensure the premium S series experience balances elegance with resilience.

Gorilla Glass Ceramic 2 further extends the legendary toughness that Corning® Gorilla® Glass is known for. Combining Corning’s advanced glass technology with Samsung’s proprietary processing and reinforcement technologies, the Gorilla Glass Ceramic 2 cover on Galaxy S25 Edge delivers a sleek yet strong design.

“Galaxy S25 Edge will set a new standard for craftsmanship and performance as our slimmest Galaxy S series device yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business(MX) at Samsung Electronics. “To support this breakthrough design, it was essential to develop a display material that was both exceptionally thin and reliably strong — a challenge that brought Corning and Samsung together, united by a shared vision for purposeful engineering and user-centric innovation. That vision is embedded in every detail of Galaxy S25 Edge.”

Gorilla Glass Ceramic 2 features crystals intricately embedded within its glass matrix, enhancing the durability and crack deflection capabilities of the display cover. The synergy between the glass and crystal components is engineered to provide improved toughness while retaining high optical transparency. As a key component in enhancing damage-resistance, Corning’s ion exchange process further fortifies the glass ceramic material and improves retained strength of the display cover.

“With Gorilla Glass Ceramic 2, we’ve achieved a remarkable combination of thinness and strength, giving consumers the best of both worlds — exceptional durability in a modern, sleek and premium design,” said Andrew Beck, Vice President and General Manager, Corning® Gorilla® Glass. “The craftsmanship of Galaxy S25 Edge with Gorilla Glass Ceramic 2 underscores Corning and Samsung’s commitment to meeting the evolving needs of consumers worldwide.”

For more information and details about the highly anticipated Galaxy S25 Edge, tune into the launch event to be livestreamed on Samsung’s YouTube channel on May 13 at 9 a.m. KST, May 12 at 8 p.m EDT and 5 p.m. PDT.

[1] Corning® Gorilla® Glass Ceramic 2 is integrated into the front of the device.

Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Join us online on May 13, 8AM SGT as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Ordinary encounters can easily become your favorite scenes in a snap when you have a phone that captures the main character that you are! Whether you’re into that selfie aesthetic, night glam, or outdoor feels, Samsung hits that vibe with the trendy Galaxy A24 LTE – a pocket-friendly phone that helps you capture and display awesomeness. Find out how you can create and share your unique aesthetic with the Galaxy A24 LTE!

The always-on-cam star

Do you fancy the bokeh effect on your selfies? Then, it’s an excellent time to upgrade to the Galaxy A24 LTE as the portrait feature is also available on the front camera. Thanks to the enhanced 13-megapixel front camera, every snap gives plenty of resolved details on blurring backgrounds and a balanced overall rendition. 

In addition, the Galaxy A24 LTE has a crystal clear 6.5-inch Super AMOLED display and full HD 1080 resolution with 30fps refresh rate so you can see video logs in great detail as you capture videos and take photo shoots without the need for extra hands.

The Galaxy A24 LTE also goes perfectly with your vibe! Whether you are into the monochromatic classic core, or always love a glint of green accents and whimsical high shine, you can always enjoy taking mirror shots to document your daily fit checks with the captivating design of the Galaxy A24 LTE available in Awesome Lime and Awesome Graphite.

The nature shutterbug 

If you’re into capturing landscapes, using the Galaxy A24 LTE to remember the highlights of your day and night journey is super easy with its 50MP OIS main Camera (wide), 2-MP f/2.4 Macro, and the new 2-MP depth that also supports Night and Pro modes! 

The Galaxy A24 LTE also boasts a dynamic range as the sensor is coupled with a stabilized (OIS) 27mm f/1.8 lens and supports phase detection with autofocus available for the primary and ultrawide cameras.  With these features, shooting videos of panoramic landscapes and cityscapes on a night out will definitely be extra stunning in every shot, at any angle.

The cinematic soul

If you enjoy taking panoramic shots of gorgeous natural vistas and breathtaking cityscapes for your travel album, the Galaxy A24 LTE’s Ultrawide camera is your best friend. Its 5-megapixel f/2.2 and its ability to zoom in up to 10 times for the real cinematic feel.

Compromising your picturesque lifestyle and social entertainment activities is never an option with the Galaxy A24 LTE. Thanks to the powerful octa-core and the MT6789 processor that supports higher memory bandwidth, you can also watch non-stop videos as you shoot and take all the snaps from different angles. Along with this awesome tool is the upgrade to 8GB memory, storage of 128GB, and an additional Micro SD card room so you can power share all your awesome updates with the fam anywhere you go!

Get on fleek with your aesthetic lifestyle and get this awesome smartphone destined to help you channel your aesthetic era for a budget-friendly price of only PHP 14,990! Available in 0% installment via credit card and affordable installment plans via Home Credit. You can get a free 25W travel adapter and 128GB SD card worth P1,749 with every purchase of the Galaxy A24 LTE from authorized Samsung Stores until September 30. 

Grab these awesome deals and let your main character era begin! 

For more information, check out: https://www.samsung.com/ph/ 

Through cutting edge technology, innovative devices, and advocacy programs that helped uplift lives and unlock the potential of Filipinos, Samsung has helped shape the way we live for a quarter century –  bringing convenience to daily routines so we can make time for moments that matter, uplifting our entertainment experiences, and ensuring seamless and constant connection.

And to celebrate 25 years of innovations that inspire, Samsung is letting its loyal customers enjoy discounts of up to PHP 104,000 at its 25th Year Anniversary Sale from August 15 to September 30, 2023 at https://www.samsung.com/ph/ and authorized Samsung dealers. 

Experience how Samsung technology can inspire and transform your everyday living with great deals in this celebratory sale.

Celebrate the epic and awesome with Samsung mobile devices

Samsung has a proud heritage of over a decade of Galaxy research and development, offering innovative technologies such as its mobile phones that Filipinos have come to enjoy and depend on over the past 25 years.  

With the 25th anniversary sale, you can get Samsung Galaxy devices with exclusive freebies and discounts!1 From August 4 to 31, get a free Galaxy Buds2 and Watch4 40mm worth up to P19,980 if you buy a Galaxy S23 Ultra (12GB+256GB), or a Galaxy Watch 4 40mm worth P12,990 if you purchase a Galaxy S22 Ultra (12GB+256GB).

Unfold a new world of possibilities with your own Galaxy Z Fold4 with a discounted price of P107,990 which is a P12,000 discount from the original, or get the Galaxy Tab S8 Ultra (256GB) and enjoy a free Book Cover Keyboard priced at P17,599.

The awesome Gen Z devices are also up for grabs with freebies until September 30! The Galaxy A54 5G (8GB+256GB) is on great sale for only P24,990, plus save up to P2,000 worth of tokens and even get a free Travel Adapter and Buds Live. On the other hand, you can get a free Samsung 128GB Memory Card and Travel Adapter worth up to P1,749 when you buy a Galaxy A24!

Bring home a theater-like experience with the Global #1 TV 

Samsung TV has been the go-to brand for entertainment lovers globally for 17 years, and this established legacy of innovation has become part of Filipino homes and families.  Samsung continuously ensures customers get the best in TV technology, and it is only getting started on this innovation journey. 

With the Samsung 25th anniversary sale, you can now have a theater-like experience in your home and save up to P104,000 when you buy from any authorized Samsung dealer store nationwide from August 1 to September 30.

Complete your home entertainment set-up with the Q Soundbar and save up to P17,500. Get up to P10,000 off when you buy a 65″ Crystal UHD AU7002 4K TV, P17,000 when you buy the 75″ Crystal UHD CU7000 4K TV, and up to P23,000 for the 85″ QLED Q60C 4K TV. Purchase the 65″ Samsung OLED S95C TV and cop up to P30,000 discounts plus premium freebies including a Q600C Soundbar worth P23,999 and 1-year Disney+ Premium Access worth P2,950.

P104,000 worth of cash savings and premium freebies await when you buy a 65″ Neo QLED 8K QN800C TV! Enjoy a free Q600C Soundbar worth P23,999, and 1-year Disney+ Premium Access worth P2,950. Visit a Samsung authorized dealer today to learn more. 

Elevate your home with Premium and Intelligent appliances

Samsung’s vision is to be a home & lifestyle creator, and to deliver consumer-centric innovation to cater to the diverse lifestyle of its loyal consumers. With the belief that technology should work for all people, Samsung innovations are designed for intuitive experiences fit for the consumers’ personalities. 

With the Samsung 25th Anniversary Sale, give your kitchen a glow-up and get the 1 Door Bespoke Ref where you can save up to P12,144, plus a free panel worth up to P11,999, and a free Installation worth P1,000! If you buy the new Bespoke Top Mount Freezer Refrigerator with AI Energy in Clean White + Clean Navy, 13.9 cu.ft, you’ll enjoy P6,160 worth of savings, plus a free 50% off voucher for a 41 sqm Air Purifier.

Looking for the perfect partner for laundry? Get the all new Bespoke 13KG washer and 8KG WD9400B Front Load Washer Dryers with AI Ecobubble and AI Wash combo, and save up to P13,760 plus a free 41 sqm Air Purifier worth ₱10,995!

Enjoy true comfort air-conditioning with WindFreeTM technology

And aligned with its vision to be a leading home and lifestyle creator, Samsung provides true comfort with air-conditioning solutions powered with WindFreeTM technology – the only system that uses “still air” to create an evenly cool and comfortable environment. No need to worry about direct air getting in the way of comfort as air flow is evenly distributed through tens of thousands of microholes.

Enjoy WindFreeTM smart and comfortable cooling technology in your home with these promos running from August 15 to September 30 when you buy!

Feel the cool breeze and save up to P3,039 when you buy a 1.0 WindFree Bespoke in Midnight Black. If you purchase a 41 sqm Air Purifier, you can enjoy a P4,700.00 discount or get this for free when you buy Bespoke Top Mount Freezer. Also get P3,340 savings when you buy a 2.5 Window Inverter.

Amp up your gaming with Samsung Smart Monitors

Samsung continues to raise the bar for Smart Monitors globally and enables users to tailor their monitors to their unique styles and needs, as they watch, play, and work. Within a single monitor, users can enjoy the best of entertainment and gaming, productivity, design and personalized convenience and comfort. And with the Samsung 25th Anniversary Sale, users can enjoy all these with amazing discounts for these Samsung monitors from August 11 to 31, 2023!

Get 35% off and enjoy 54,250 savings when you buy the most premium 55″ Odyssey Ark 4k UHD 1ms Smart-Gaming Monitor of Samsung Philippines. 

You can also enjoy 30% off on various gaming and smart monitors such as 49” Odyssey G9 QLED 240Hz 1ms Gaming Monitor, 32″ Odyssey G7 2K QHD 240Hz 1ms Gaming Monitor, and 27″ Odyssey G7 Monitor. 

As Samsung continues to celebrate its 25th year, you can get a much-deserved privilege of 30% discount for all the new Smart Monitors which only Samsung carries. Save P12,300 for each purchase of 32″ 4K Warm White M8 M80C Smart Monitor, 32″ 4K Daylight Blue M8 M80C Smart Monitor, 32″ 4K Sunset Pink M8 M80C Smart Monitor and save P6,900 for 32″ 4K M7 M70B Smart Monitor.

Experience Samsung’s tradition of innovation as it celebrates its 25th anniversary! Visit https://www.samsung.com/ph/ or any authorized Samsung dealer and their online channels for more information.

¹DTI Fair Trade Permit No. FTEB-173483 Series of 2023

²DTI Fair Trade Permit No. FTEB-172606 Series of 2023

³DTI Fair Trade Permit No. FTEB-173194 Series of 2023

⁴DTI Fair Trade Permit No. FTEB-173077 Series of 2023

⁵DTI Fair Trade Permit No. FTEB-173650 Series of 2023

The official go-to destination for all esports content, the ONE Esports mobile app powered by Samsung has been launched exclusively for Samsung Galaxy smartphones, giving Samsung Galaxy users first access^[1] to latest news in esports that is sure to level up the gaming experience. Borne out of a long-term partnership between ONE Esports and Samsung in Southeast Asia, the newly-launched app is exclusive to Samsung Galaxy smartphones in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

The ONE Esports mobile app was developed with gaming enthusiasts in mind and its joint development is testament to Samsung’s commitment and enthusiastic support of the gaming community.

Be a galaxy ahead

Samsung Galaxy users will have exclusive early access to content created, syndicated and aggregated on the ONE Esports mobile app. The customizable in-app push notification system ensures that Samsung Galaxy users will be the first to be notified about breaking esports news and the latest game updates.

In addition to gaming and esports articles from ONE Esports’ website, the app will also feature interviews, guides and videos that will better inform and empower fans. Users will be treated to in-depth behind-the-scenes profiles of their esports heroes and teams, pro-level tips and tricks, along with detailed gameplay breakdowns of championship-winning plays.

The content will be localized across each market and made available in English, Bahasa Indonesia, Tagalog, Thai, and Vietnamese.

The app will be pre-loaded on selected new Samsung Galaxy A and Galaxy M series, including the newly launched Galaxy A54 5G and Galaxy A34 5G, and is also available for download on Samsung Galaxy Store and Google Play for over-the-air download exclusively on Samsung Galaxy smartphones in the six markets.

“Empowering Samsung Galaxy users through our technology is at the core of our brand. The ONE Esports mobile app delivers on this promise with first-access content to give our gaming and esports fans that extra edge. Samsung is proud to be collaborating with ONE Esports on this exclusive app experience and we are truly excited about the fantastic content created for this platform,” said Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia & Oceania.

“We are thrilled to unveil the ONE Esports mobile app exclusive to Samsung Galaxy. The app is the perfect one-stop hub for gaming and esports enthusiasts, providing them with access to the latest news, exclusive content, and a variety of features that will keep them ahead of the game. We look forward to building on this partnership with Samsung and supercharging the experience for all gaming and esports fans around the world,” said Carlos Alimurung, CEO, ONE Esports.

Gaming enthusiasts can get their own Galaxy A54 and A34 5G with awesome deals, such as Home Credit’s flexible payment options and 0% Credit Card installment plans. Trade in deals are also available, with savings of up to PHP 10,150. They can also take advantage of bundle discounts with other Samsung devices – get 50% off the Galaxy Buds2 Pro and Galaxy Buds2, and 30% off the Galaxy Watch5 Series. This deal also comes with a Free Travel Adapter.

For more information, visit https://www.samsung.com/ph/