MANILA, Philippines (December 4, 2025) – Samsung showcases how its powerful, connected innovations can help propel businesses towards the future with the inauguration of its Business Experience Studio and SmartThings Home Showroom, .

In 2024, KPMG Global Tech Report showed that 87% of organizations on average have successfully adapted technology to boost their profits over the last 24 months. This digital transformation was supported by government initiatives such as the e-Goverment Master Plan, as well as the increasing investments made by private sectors towards technology.

“Our goal is to empower every sector with innovations that make work smarter, businesses more efficient, and environments more connected,” said Roman Han, President of Samsung Electronics Philippines. “Every industry is operating in an era where speed, efficiency, and connectivity drive growth while also defining competitive advantage. This showroom demonstrates how AI-powered solutions and SmartThings-connected devices can come together to deliver meaningful solutions for real-world business challenges.”

Improved Efficiency and Strengthened Security

Samsung’s vision goes beyond hardware, introducing a full ecosystem that connects devices and management systems into a single platform, offering Filipino enterprises the tools to adapt in a dynamic business environment quickly. The Business Experience Studio features six immersive zones that exhibit how Samsung’s innovations can address sector-specific challenges and strengthen organizational performance.

In the hospitality sector, Samsung’s unified technologies streamline operations and elevate guest comfort. Frictionless check-in systems reduce manual workload, while in-room innovations—such as hospitality TVs paired with immersive audio devices—deliver premium entertainment. Smart cooling solutions, including the One-Way Cassette Air Conditioner and WindFree Air Conditioners, help create a relaxing environment in each room. These devices come together through SmartThings, which gives guests intuitive controls and makes their stay more personalized.

For businesses in retail or quick-service restaurants (QSRs), Samsung solutions optimize workflows and improve customer satisfaction. Samsung Kiosks enables fast, contactless, and accurate ordering. Its all-in-one payment and ordering system reduces wait times and minimizes errors, particularly during peak hours. Intelligent display solutions capture attention and drive impulse purchases by ensuring high-visibility of menus and promotional content, whether placed inside or outside the store. Through VXT CMS, retailers can update displayed promotional content across stores to encourage stronger customer response.

Samsung’s connected ecosystem transforms education and learning through interactive, flexible, and highly efficient environments. Devices such as the Galaxy Tablet and S Series tablets, along with interactive boards like the Flip Pro digital boards, and Samsung TVs, power collaborations in modern classrooms. Integrating Samsung DeX and AI-powered productivity tools enables students and teachers to work smarter and more collaboratively, transforming learning sessions into more engaging experiences.

Samsung’s rugged devices improve visibility and real-time coordination for industries that operate in challenging environments. Tools like the Galaxy XCover7 and Galaxy Tab Active5 are built to withstand harsh conditions, ensuring uninterrupted connectivity and productivity for frontline teams.

With security and centralized management equally vital for high-compliance sectors, Samsung Knox gives organizations full oversight of their device fleet, including instant broad instant broadcast messaging, secure location tracking, remote lock and wipe capabilities for lost or compromised devices, and constant performance and compliance monitoring. Combined with the expanded operational control of SmartThings Pro, these rugged solutions help safeguard sensitive data, streamline coordination, and strengthen business continuity in critical industries.

Seamless, Connected Home Experiences

In addition to the Business Experience Studio, Samsung also unveiled its SmartThings Home Showroom, which displays how Samsung’s connected innovations redefine domestic living. Through SmartThings, modern homes become an intelligent ecosystem where devices seamlessly communicate to create a more intuitive living experience. Aside from simplifying daily tasks, this also enriches homes for leisure or productivity through intelligent devices such as Vision AI TVs, connected monitors, and tablets. With full control over every room and appliance, homeowners experience a more responsive, personalized, and efficient home.

“The same vision that propels the development of our enterprise innovations also powers our dedication to elevating the home experience,” stated Han. “SmartThings is designed to simplify modern living. It allows homeowners to manage and control their home experience through intelligent solutions that make houses truly feel like home.”

Clockwise from left: SEPCO President Min Su Chu introduces the Samsung Kiosk to guests and attendees; SEPCO and CTCSTI leaders toast to a successful partnership; Guests from various enterprises are in attendance to know more about Samsung Kiosk; SEPCO and CTCSTI leaders pose for a photo during the event.

In its bid to help all kinds of businesses meet the demands and changing needs of their customers, Samsung Electronics Philippines (SEPCO) introduced the Samsung Kiosk to key enterprises and businesses in an event partnership with CTC Solutions Technology, Inc. (CSCSTI) in Hive Hotel, Quezon City.

CTCSTI is a solutions first company with nearly 28 years of experience in catering to retail stores and quick service restaurants in the Philippines. CTCSTI has also been a premium partner of SEPCO since 2018, carrying the global brand’s Display technology to the retail and QSR markets.

In attendance were SEPCO President Min Su Chu, CTCSTI President Jayson Dy, CTCSTI General Manager Ina Estrolavio, Epson Philippines President and Director Kusama Masako with Senior Manager for Vertical Printers Noelle Gonzales, and Toshiba Global Commerce Solutions Country Sales Manager for the Philippines Jayvee Chua.
In his remarks, SEPCO President and Managing Director Min Su Chu highlights the world class Kiosk technology Samsung offers. “This year, Samsung is celebrating our 25th year in the Philippines. Our vision is to inspire generations of Filipinos with world-class technology that will not only empower every household, but also prime businesses for success. With our Samsung Kiosk, businesses will see and experience firsthand how our technology can help them go above and beyond.”

He also highlights CTCSTI as a valuable partner for SEPCO. “We are truly grateful for this partnership with CTCSTI. We’ve seen a lot of successes together, and we thank them for generously sharing their experience and expertise in the retail and QSR industry.”

During the live demo in the event, guests were able to experience why Samsung Kiosk is the new standard for self-service. It is ready out-of-the-box and simple to install, operate, and maintain – helping businesses provide a modern and secure customer service. The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés, and many more.

Among the products and devices that guests were introduced to include the Digital Menu Board and Signage, the Flip Pro Interactive Whiteboard, Small Touch Displays, Ruggedized Phone and Tablet for mobile ordering.

Samsung Kiosk is part of Samsung’s push to allow businesses and retailers around the world to optimize their customers’ journey. Here in the Philippines, fast food chain KFC currently uses Samsung Kiosk on Windows OS at 63 locations. The Samsung Kiosk creates an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Samsung Kiosks at more than 100 additional stores by the end of the year.

To know more about Samsung Kiosk, you may visit Samsung Kiosk with Windows i3 OS. To know more about how Samsung technologies can help your enterprise, please visit www.samsung.com/ph/business.