Across industries that rely on service, clients and patrons now expect environments that feel adaptive, seamless, and personalized. Whether arriving at a lobby, settling into a room, or navigating shared facilities, today’s guests favor interactions that mirror the ease of connected living.

Anchored in its vision of “Powering Connected Innovation,” Samsung is positioning SmartThings as a unifying platform that makes these interactions possible. By integrating intelligence into displays, sensors, and devices, Samsung aims to create environments that anticipate needs, reduce friction, and enable staff to focus on higher-value service.

Samsung Philippines recently gave an exclusive, curated look at how digital ecosystems can enhance both the visible and behind-the-scenes flow of a space at the Samsung Business ​ ​Experience Studio and SmartThings Home Showroom at the Science Hub Tower, McKinley Hill last Dec. 4.

Led by the head of Samsung Philippines’ One Samsung B2B Vertical, Anthony Atacador, the showcase demonstrated how Samsung’s connected ecosystem — spanning from professional displays, security solutions, to SmartThings-powered automation — can transform spaces into intuitive, responsive environments that elevate comfort, convenience, and overall experience of guests and clients.

“The goal of Samsung is really to empower and help business owners through our technology. And when I say technology, it’s not only our products but the solutions that Samsung has. What’s innovative about Samsung are the solutions we created,” Mr. Atacador said.

Responsive room controls

Despite the sophistication, Samsung has designed its interfaces so clients are able to navigate controls with minimal effort. At the core of this is SmartThings, which enables centralized and user-friendly control of a room’s key functions. By simply scanning a QR code, a visitor can adjust lighting, temperature, entertainment and more.

This approach allows spaces to adapt in real time. Lights can dim gradually in the evening, air-conditioning can adjust before arrival, and entertainment systems can sync with a visitor’s device within moments.

The ease of use is essential in environments that welcome diverse guests, ensuring that comfort and convenience are accessible regardless of a visitor’s age, tech fluency, or familiarity with connected spaces.

Dynamic ambiance

Samsung’s professional displays and hospitality TVs play a major role in creating visually unified environments. With advanced calibration, crisp resolution, and customizable interfaces, these displays can shift seamlessly between welcome messages, content streaming, and branded information.

This means lobbies, corridors, and rooms can maintain consistent visual quality. Businesses can tailor messaging, present information, or enhance ambiance with curated visuals, all managed through centralized content systems.

Another forward-looking element of the studio is the demonstration of automated routines. SmartThings allows spaces to react based on time, occupancy or specific triggers.

Motion sensors can activate gentle lighting during late hours, shades or curtains can adjust automatically at sunrise, and rooms can switch to energy-saving settings when unoccupied.

Efficiency and control for operations

SmartThings and Samsung’s B2B solutions allow administrators to oversee multiple spaces from a single dashboard. This includes monitoring device status, adjusting room conditions, pushing broadcast messages, and scheduling routing automations.

Additionally, Samsung’s Knox security platform provides device-level protection across connected displays and mobile devices. In environments where visitors often use personal smartphones to interact with in-room or in-space systems, Knox ensures that data is protected and that device connections are automatically cleared after use.

Optimized energy efficiency

Samsung also eases energy management within hospitality spaces. Powered by artificial intelligence (AI) and through automated controls that respond to occupancy and time-of-day patterns, SmartThings ​ ​helps reduce unnecessary consumption without compromising comfort. HVAC adjustments, lighting routines, and system-wide automations contribute to more sustainable operations.

“If I [manage] a building and I have SmartThings Pro, SmartThings Pro can study the activity inside the building. But of course, you can manually set it up,” Mr. Atacador shared.

Over time, these optimizations contribute to lower utility costs and more environmentally responsible operations—an increasingly important consideration for organizations that manage large facilities and aim to balance guest comfort with long-term sustainability commitments.

From spaces to cities

At a broader level, solutions offered by SmartThings not only can strengthen industries like hospitality but can also support the government’s long-term push toward building smarter, future-ready communities.

As government agencies and private sectors explore digitalization initiatives, connected ecosystems offer models for modernizing public facilities, boosting operational efficiency, and raising service standards across sectors.

“Samsung is very passionate in helping our country develop,” Mr. Atacador said. “Not only we’re trying to work with the government in terms of smart cities but also with businesses.”

By showcasing how intuitive automation and centralized management can improve comfort while reducing resource consumption, Samsung’s ecosystem aligns with national priorities on digital transformation.

“If our businesses are not digital, they will get challenged later on, even our country,” he emphasized. “Samsung will provide awareness and would provide the needed education for people to understand the importance of technology, specifically Samsung’s.”

As people increasingly experience connected living in their homes, their expectations carry over into the places they visit. Samsung’s preview underscored how thoughtfully designed connected environments can elevate the way people experience spaces and engage with them.

Samsung Electronics today shared its vision for a calmer connected world through cutting-edge technologies that enhance the lives of users by providing smarter and more intuitive experiences. Speaking at a press conference at CES^® 2023, Samsung and its key partners came together to outline details about how they plan to build a better-connected world while contributing to a more sustainable future.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics, opened the company’s presence at CES by highlighting Samsung’s strategy to deliver on the promise of the connected experience across the key touchpoints in our lives — in our homes, cars and at work — while also working to build a more sustainable future. The strategy outlined during the press conference focuses on the company’s aim of bringing calm to our connected world so that devices and innovation can genuinely enable better, more personal and more intuitive experiences. To do this, Samsung is focusing on seamlessly connecting devices and designing products to make the everyday use of technology more sustainable.

“We recognize our vision is a big one,” said CEO JH Han. “It’s about solving real challenges today and understanding consumers’ future needs and aspirations. It will take time, innovation and cooperation with partners worldwide. But we are committed to achieving it and already getting started.”

Samsung Incorporates Sustainability at Every Level

To address our planet’s ongoing challenges, Samsung highlighted how it continues to prioritize the environment through a combination of sustainability targets, innovative product design and strategic partnerships. As a result, by 2050, all of Samsung’s businesses will match their electricity needs with renewable energy and reach net zero carbon emissions. In the nearer term, the DX Division will transition to 100 percent renewable energy by 2027 and achieve net zero carbon emissions by 2030.

To further the company’s sustainability goals, Samsung outlined how Everyday Sustainability — building sustainability features into the company’s most popular products and services — will contribute to a healthier environment. This includes creating more sustainable products through innovative design in materials and energy efficiency.

“By building sustainability into the product experience, we, and the many people around the world who use our products, can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability Center at Samsung. “As a result, some of our most popular products are now some of our most sustainable.”

Samsung announced that many of its TVs and smartphones use recycled materials, including recycled plastic from discarded finishing nets, while the company’s home appliances, memory and 5G radio network chipsets are contributing to energy savings for customers. In addition, Samsung’s connected services, such as SmartThings Energy and AI Energy Mode, are also helping consumers save energy and cut costs while lowering their overall climate impact.

Samsung also shared the stage with Patagonia, a global leader in outdoor clothing, to discuss a partnership to combat the issue of microplastics – the tiny particles often found in clothes and released into oceans, lakes and rivers through the laundry. Vincent Stanley, Director of Philosophy at Patagonia, spoke at the Samsung press conference about how the two companies have developed a new wash technology called the Less Microfiber Cycle,¹ currently being incorporated into Samsung washing machines, which can reduce microplastic release by 54%² during a laundry cycle. Like the Less Microfiber Cycle, Samsung and Patagonia recently developed the new Less Microfiber Filter,³ which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle.

Meanwhile, James Kwon, Product Manager, ENERGY STAR for Consumer Electronics at the U.S. Environmental Protection Agency (EPA), announced that Samsung’s connected home experience with SmartThings is the first mass-market Smart Home Energy Management System to earn the prestigious ENERGY STAR SHEMS Certification. Samsung also continues to collaborate with diverse stakeholders in its sustainability efforts. For example, Samsung joined with the Carbon Trust and other technology leaders to develop the industry’s first specification for measuring, accounting for and decarbonizing the emissions associated with connected devices while being used by customers.

A Connected Home and Connected Life Built on Convenience

Samsung detailed plans to fulfill the connected experience today and in the future. During the company’s press conference, Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted how features like SmartThings Home Monitor and SmartThings Pet Care bring convenience to the connected experience by monitoring and sharing alerts for anything out of the ordinary – for people and pets. Prompted by Samsung Smart TV, these services are some of the many ways Samsung and the connected platform SmartThings are creating an even smarter home.

A key part of this vision is increased interoperability, enabling consumers to connect more of their devices, whether they are Samsung’s or from a partner brand. As the industry looks to bring about a new level of compatibility through the Matter smart home standard, Samsung stated its commitment to this partnership philosophy. SmartThings was one of the first brands to adopt Matter, and Samsung is a founding member of the Home Connectivity Alliance (HCA).

Also, at the CES press conference, Samsung announced the latest smart home innovation, with the SmartThings Station — its first product to have Matter support built-in right from the beginning. It is a convenient, new way to kick-start SmartThings experiences at home and make it easier to interact with connected devices. SmartThings Station turns Samsung’s wireless charger into a smart home hub that can seamlessly transform the state of your home at the touch of a button.⁴

The focus on connected experiences also extended to unveiling new partnerships, including announcing an expanded collaboration with Philips Hue. Jasper Vervoort, Senior Vice President and General Manager at Philips Hue, discussed a new way to sync the content from Samsung TVs with Philips Hue lighting through the Philips Hue Sync TV app, which can be downloaded from the app store on Samsung TVs. This is the first solution to sync lighting and content from Samsung TVs without additional hardware.

With more devices connected than ever, Samsung also detailed how security and privacy innovations will be keys to building connected device ecosystems. The company is taking its device security experiences to the next level with its upcoming solution, Samsung Knox Matrix, which will conveniently and safely sync credentials across devices while protecting sensitive information via multi-layered mutual monitoring enabled by private blockchain technology.

The connected experience is also extending to your commute. Marcus Futterlieb from HARMAN unveiled Samsung and HARMAN’s plans to inject a new level of intelligence, personalization and convenience into the in-cabin experience (ICX). Central to this effort is HARMAN Ready Care, which uses a machine learning algorithm to gather and process data from the car’s sensors to measure driver drowsiness and distraction, providing tailored interventions to mitigate risks and help improve the well-being of the driver.

A Vision for the Future

The company also showcased next-generation innovations and technologies using the latest artificial intelligence (AI). Experiences enabled by Spatial AI — like in the JetBot AI+ — are laying the groundwork for better in-home experiences specific to the dimensions and environment of your space.

Samsung also gave a preview of Relumino Mode, which will come to select 2023 Samsung Neo QLED 8K and 4K TVs this year to make content viewing possible for people with vision impairment. Relumino Mode highlights outlines and improves contrast and color so that content is clearer and easier to enjoy.⁵ In addition, Samsung also displayed a new pair of Relumino glasses, which first debuted at CES 2018 as part of its startup acceleration program C-Lab project, as well as its mobile app to make the visual experience more enjoyable and personalized on every screen.

For more information, please visit Samsung.com.

¹ Already available for Samsung washers in Europe and will expand availability to Korea in February and to the U.S. soon.

² Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model of European washer WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

³ Will be available in the first half of this year in Europe.

⁴ Available with SmartThings App on Android or iOS devices. A Wi-Fi connection is required.

⁵ Relumino Mode targets those who suffer from severe visual acuity loss (Source: WHO, World report on vision, 2019) and symptoms of blurry vision. Some features may be supported at a different time, and service availability may not be available at the time of purchase of this product. Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only. The Mode does not work on other sources, OTTs, etc.