Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.

MANILA, Philippines – May 7, 2025 – Samsung TV Plus, the ultimate destination for K-Content, is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM PHST, with a star studded concert to remember.

The lineup includes:

• TVXQ!
• SUPER JUNIOR
• KEY, MINHO of SHINee
• SUHO, CHANYEOL, KAI of EXO
• Red Velvet (IRENE, SEULGI, JOY)
• NCT127
• NCT DREAM
• WayV
• aespa
• RIIZE
• NCT WISH
• Hearts2Hearts
• SMTR25

Now K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

“Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”

Samsung TV Plus’ expansion continues to solidify its position as one of the largest providers of K-Content. From premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers, K-Romance, and now K-Pop, its expansive offering showcases the unique crossovers and cultural tie-ins that have made K-Content a global phenomenon.

For more information on Samsung TV Plus, please visit samsungtvplus.com.

Start the year with all new gear and appliances at the Samsung’s Happy New Gear Sale, running from December 30, 2024, to February 2, 2025! Enjoy amazing deals on the latest tech, from sleek new phones to appliances that make life easier.

It’s the perfect time to treat yourself or loved ones to upgrades at unbeatable prices. Shop now on Samsung.com, the Samsung Mobile Shop App, Shopee, and Lazada — don’t miss out on the best deals to kickstart your year!

Upgrade Your Gear with these Exclusive Smartphone & Tech Deals

Start the year with the latest tech and enjoy up to P8,000 extra on eligible trade-ins from December 30 to February 28.

If you’ve been eyeing Samsung’s flagship models, now’s the time to trade in your old device for the  Galaxy Z Fold6, Z Flip6, and Galaxy S24 series as it comes with a trade in value (on top of the appraised value and all other discounts) of up to P10,000. Meanwhile, the Galaxy S24 FE (512GB) also comes with a 10% discount and a free Galaxy Fit3.

The savings don’t stop there. Enjoy 5% off a wide range of Galaxy A-series models, including the A06, A16, A35, A25, and A55. These limited-time offers in December and January are perfect for gifting or treating yourself after the holidays.

For those looking to upgrade their tech and focus on wellness, enjoy 15% off the Galaxy Watch Ultra, Watch7 Series, and Buds3, which are all equipped with advanced Galaxy AI features. You can also get great freebies with the Galaxy Tab S10 + | Ultra, which comes with a free random tab accessory with your purchase.

These exclusive offers are available on Samsung.com and the Samsung Online Shop App, making it easier than ever to shop the latest tech.

Your Upgraded 2025 Viewing and Gaming Experience Starts Here

Level up your gaming setup in 2025 with up to 30% off select Samsung monitors, including the 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor and the 27″ Smart Monitor M5 M50D FHD.

Bond with family and friends by watching your favorite K-dramas or hosting movie nights with a new Samsung TV. Get up to 34% off select models, plus a free 1-year Disney+ premium plan (P4,190 value).

Experience stunning visuals with Samsung, the global #1 TV brand. Enjoy lifelike picture quality and free access to exciting shows with Samsung TV Plus. Whether binge-watching the latest series or rewatching holiday classics, your viewing experience will never be the same.

Fresh Start, Fresh Appliances—Save While You Upgrade

Celebrate the New Year with amazing deals on Samsung home appliances! Enjoy great discounts or freebies with your purchase, like getting a free Galaxy Watch Ultra (worth P40,990) when you buy the 25+15 kg Bespoke AI Laundry Front-load Washer Dryer Combo. It’s the perfect time to upgrade and simplify your post-holiday laundry.

Cool off with great offers on air conditioners! From Jan. 13-17 and Jan. 28 – Feb. 2, 2025, get a 5% voucher on selected Samsung wall-mounted split-type ACs, available on Samsung.com, Shopee, and Lazada.

Then be among the first 100 customers to purchase a Samsung WindFree Wall-Mounted Split-Type AC between December 30, 2024, and January 31, 2025, on Samsung.com and get a free microwave. These energy-efficient models, powered by AI, feature ECO Mode and SmartThings integration for effortless cooling.

Looking to eat healthier? Enjoy fantastic deals on kitchen appliances like Samsung refrigerators and smart ovens. Check out the Samsung Smart Oven 35L with HotBlast Technology, which is now at 19% off, as it comes with air fry and steamer options for healthier food preparation. You can also get an additional 5% discount when you purchase selected home appliances using easy installment plans from Samsung.com or on the Samsung Shop app.

#NewYearNewGear with Samsung

As the year ends, don’t miss out on Samsung’s Happy New Gear Sale, offering amazing discounts on smartphones, tech, and appliances to kickstart 2025.

For Metrobank cardholders, you’re in luck with the Metrobank exclusive offer available from December 30, 2024  to January 21, 2025, with 5% off and an extra 1 month’s worth of free cashback for selected Galaxy devices.

For more information on Samsung’s Happy New Gear sale,  visit https://www.samsung.com/ph/offer/new-year/.

Terms and conditions apply.

DTI Fair Trade Permit Nos. FTEB- 210137, 210128, 210145, 210159, 210140 Series of 2024

MANILA, Philippines— As the global No.1 brand for 18 years, Samsung brings the best of TV and endless content with Samsung TV Plus, an in-app FREE streaming platform that offers all the entertainment you want at zero cost – no subscription needed, no sign-ups, no strings attached. Samsung TV Plus grants the excitement of endless content, easily accessed on Samsung TVs**, including its new Super Big TVs for supersized entertainment.

Samsung’s Super Big TVs include the 98” Crystal UHD 4K Smart TV, 85″ Crystal UHD 4K Smart TV, and 75” Crystal UHD 4K Smart TV, which deliver immersive, cinematic quality, adding excitement to your movie nights. Samsung TV Plus allows you to dive into everything from the latest news and TV shows to reality TV and documentaries with no extra subscription necessary.

Samsung TV Plus: Elevating Home Entertainment

Samsung TV Plus boasts over 60 channels of live content where you’ll find everything from hit movies, news, documentaries, and children’s shows. This year, the streaming platform features over 20 curated global live TV channels, offering a diverse range of shows including MythBusters, Don’t Tell The Bride, Survivor, and more. 

Samsung Stars and members were invited to experience endless content from Samsung TV Plus during Samsung’s exclusive watch party, demonstrating the app’s wide selection of shows and films. Samsung’s Product Marketing team also did a walkthrough on how to navigate the platform and maximize its features. 

Guests tuned in to a watch party and enjoyed a fun karaoke challenge, while winning awesome prizes. Viewed on the Super Big Crystal UHD 4K Smart TV, content from Samsung TV Plus is made all the more entertaining and immersive than ever before.

“From content to display, Samsung seeks to complete the ultimate premium home experience,” remarked SEPCO Product Manager for QLED and UHD Andrea Borbe. “With Samsung TV Plus, users can enjoy everything they love about TV at zero additional cost.”

Meanwhile, Product Manager for Sound Devices Celina Casas added a lively touch with a karaoke challenge, highlighting the powerful Samsung Sound Towers. She also introduced the perfect gift for the season, the Samsung Music Frame, to seamlessly blend sound and style. 

Super Big TVs for Supersized Streaming Experiences

Samsung’s new super big Crystal UHD 4K Smart TVs are designed to amplify your viewing experience, bringing cutting-edge technology to the big screen for a crystal clear, cinematic feel right at home.

Supersize Picture Enhancer customizes visuals for the highest possible resolution, while PurColor brings a vast spectrum of vibrant colors for richly detailed imagery. Motion Xcelerator ensures ultra-smooth clarity, delivering up to 4K at 120Hz—perfect for the games you love. This holiday season, get ready for family movie nights that make you feel like part of the adventure, creating unforgettable memories together at home.

Enjoy endless content from Samsung TV Plus with Samsung’s supersized Crystal UHD line-up at a limited offer this Christmas season. You can also watch your favorite shows and movies with a Disney+ Annual Premium Plan* worth PHP 4,190, powered by a Free Globe GFiber Modem, Installation, and Unlimited internet connection for 1 week worth PHP 1,499, and a Premium Service Pack worth PHP 10,000. Visit samsung.com/ph to learn more about Samsung’s holiday TV deals. 

*Subscription required

**Samsung TV Plus is available on Select Samsung devices. Internet required to stream. Apps and channels are subject to change at any time without notice

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.

Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research[1] America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

[1] Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles – transparency, choice and protection – Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you – and only you – should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse – and rapidly expanding – media network.

Samsung Gaming Hub, launched in June, is an all-in-one cloud gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” said Kim.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences and , while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the ‘Your Galaxy, Your Way’ Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas – Personalization, Productivity and Possibility – Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellenss research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.

 “I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and – crucially – more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths.

Samsung Electronics Co., Ltd. today announced a partnership with leading international ODM(Original Development Manufacturing) companies such as Atmaca, HKC, and Tempo – a collaboration that will enable non-Samsung smart TV models to use Tizen OS for the first time. New TVs from Bauhn, Linsar, Sunny, Vispera, and other brands[1], will be available in Australia, Italy, New Zealand, Spain, Türkiye, the United Kingdom, and the United States this year,[2] allowing more consumers to enjoy a premium smart TV experience enabled by Tizen, an open source OS for Samsung Smart TV.

The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps, and modern user interface for the ultimate smart TV experience.

To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include[3]:

• Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows, and sports– for free.
• Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching.
• Bixby, a voice assistant platform that will provide users with more convenient way to explore Smart TV. Users can tell Bixby to search, watch, or play various features.

Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs.

“2022 has been a memorable year for Tizen OS as we celebrate its 10th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.”

For more details, please visit www.samsung.com.

[1] Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca).

[2] Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022.

[3] Available smart features may vary depending on country.