MANILA, Philippines – May 23, 2025 – Mark your calendars for the highly anticipated return of the eighth edition of Samsung LazMall Super Brand Day on 23 May, which will present a star-studded line-up of Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Samsung All-Star Sale”, turns the spotlight to a wide range of premium innovations across mobile devices, home appliances, TVs and monitors, offering exclusive deals tailored to Southeast Asian consumers’ needs and passions.

As one of the largest online sales events held by Samsung Electronics in partnership with Lazada, a leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day calls for shoppers across the region to enjoy special promotions, limited-time discounts, and exciting engagement activities.

For those seeking the best-in-class mobile innovations, don’t miss the Galaxy S24 Ultra,which helps unleash whole new levels of creativity, productivity and possibility with Galaxy AI, along with pro-level photography and videography capabilities. There is also the Galaxy Z Fold 6, which puts PC-like power in your pocket, made powerful than ever with its super-slim, productive screen. Check out the amazing offers for these Galaxy devices and more at this page.

Consumers looking to upgrade their experiences at home can explore the latest immersive viewing experiences for all your productivity, entertainment and even gaming needs, available with QLED 4K Smart TVs, Crystal UHD 4K Smart TVs, Odyssey OLED Gaming Monitors and ViewFinity Smart monitors. Homeowners can also look forward to a cool and stylish home this summer with new Bespoke AI home appliances including Bespoke WindFree Air Conditioner. Shoppers can browse through these products and promos on the Samsung LazMall page.

To deliver an interactive and engaging shopping experience, Samsung will also unveil an interactive game for shoppers to claim promo codes and win big savings while purchasing Samsung’s all-star innovations on Lazada. All shoppers are encouraged to tune into Samsung’s livestream at LazLive as for the launch of real-time deals and promotions.

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “At Samsung, our consumers are always at the forefront of all our innovations. We are excited to be partnering with Lazada again, to offer our shoppers in Southeast Asia a fun and convenient experience while shopping for the latest premium Samsung products that they love and know. Savvy consumers who are looking forward to getting their hands on their wishlisted Samsung devices and appliances will be thrilled with the exclusive ‘All-Star Sale’ deals that cannot be missed.”

Highlights of Samsung’s LazMall Super Brand Day in the Philippines include:

• Hassle free 0% installment payment offers with BDO credit card.
• Get up to 60% off upon trade-in of eligible devices.
• Save up to P30,700 on the Galaxy Z Fold6, Flip6, S24 Ultra, and S24 FE.
• Enjoy discounts of up to P6,000 on select Galaxy A series models, including the A06, A16 (5G and LTE), A05s, and A35 5G.
• Snag 50% savings on the Galaxy Watch6 Classic and other wearables like the Buds3, Buds FE, and Watch FE.
• Get up to P12,800 off on select Galaxy Tablets, including the Tab S9, Tab S9 FE series, and Tab A9.
• Unlock up to 50% off on select Samsung TVs & sound devices with special vouchers up to ₱2,500 off.
• Score up to 45% off on select Online Exclusive refrigerators, TVs, air conditioners and monitors.
• Get up to 45% off on the Bespoke WindFree Air Conditioner and other WindFree models.
• Claim up to ₱4,000 extra vouchers on all Samsung consumer electronics products.

Find out more about Samsung x Lazada Super Brand Day at https://lazada.com.ph/shop/samsung-official-store. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

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MANILA, PHILIPPINES — With electricity costs on the rise, staying comfortably cool at home can feel like a trade-off. However, Samsung’s WindFree air conditioners enable homeowners to have the best of both worlds, enjoying optimized comfort while saving energy.

“At Samsung, our goal is to develop meaningful AI technology that truly makes daily lives better. We seek to make home living more efficient and comfortable through our AI-powered appliances, which extends to our air conditioners developed with energy-reducing technology,” said Dale Lovely, Head of Air-Conditioners Business for Samsung Electronics Philippines.

Apart from its cooling capabilities, Samsung’s WindFree Air Conditioners are powered by the latest AI technology to make them more energy-efficient for lower electricity consumption.

Where Optimized Comfort Meets Energy Efficiency

Understanding the challenge of balancing electricity bills and the comfort of one’s home, Samsung introduces energy efficiency innovations to alleviate homeowners’ worries. For more efficient cooling, WindFree air conditioners feature ECO mode, which uses less compressor capacity than Normal mode to reduce energy consumption.

ECO Mode optimizes the air conditioner’s cooling performance according to the temperature outside, the number of people in the room, and the ambient temperature for your peace of mind.

Most importantly, these WindFree air conditioners integrate energy efficiency into your lifestyle through Samsung’s seamless, connected solutions. SmartThings Energy empowers users enabling them to track, monitor, and control the energy their air conditioners consume. If your estimated energy usage exceeds your target, SmartThings automatically adjusts the air conditioner’s consumption to help you stay within your limits. Additionally, SmartThings Energy can notify you if you leave home with the air conditioner still running.

Moreover, SmartThings AI Energy Mode can help you save up to 20% of energy consumption by identifying when you exceed your energy usage goal and detecting inefficiencies in device usage patterns that may lead to energy waste.

As consumers become more conscious of their energy usage, this air conditioner stands out as a smart choice for those looking to make a positive impact while enjoying modern conveniences. To learn more about Samsung’s energy-efficient air conditioners, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

MANILA,Philippines—Your home can be a reflection of your personal style and a sanctuary of comfort, but it doesn’t have to come with a financial compromise. Energy efficiency remains to be a top priority for homeowners when choosing an air conditioner, especially since they work within a certain budget for household expenses. With Samsung’s WindFree technology, you can enjoy a perfectly cooled space while keeping your bills down.

Samsung air conditioners are designed to blend seamlessly into your home’s aesthetics while providing a smart solution to modern living. With Samsung’s advanced cooling technology, you can transform your home into an oasis that balances style, comfort, and cost savings.

The energy-efficient choice for today’s homeowners

Energy-saving is a top priority for most homeowners, and Samsung offers the perfect solution with its home appliances such as the 2.5 HP WindFree Air Conditioner Wall-mount AI Auto Cooling and WindFree Air Conditioner Wall-mount SmartThings. Featuring Samsung’s Digital Inverter Boost technology, your Samsung air conditioner can maintain optimal cooling performance while utilizing 77% less energy compared to traditional cooling modes. Samsung air conditioners also help you stay comfortably cool all-year round while reducing your carbon footprint.

Staying cool, and in style, with Samsung Air Conditioners

Thoughtfully designed to fit into your home, Samsung’s air conditioners are both budget-friendly and stylish. These affordable, modern units blend seamlessly into any room, helping maintain a serene atmosphere whether you’re hosting gatherings or simply going about your day–making your space a welcoming retreat for all.

With Samsung’s sleek aesthetics, these air conditioners not only provide exceptional cooling for your space but also elevate your home’s interior.

Customizing your sanctuary for seamless connectivity with SmartThings

Imagine stepping into a refreshing, cool space that feels just right, all thanks to smart automation that works behind the scenes. Whether you’ve had a long day at work or are just enjoying a quiet evening at home, Samsung lets you control your air conditioner anytime, anywhere with the SmartThings app. Adjusting your air conditioner’s settings to suit your preferences has never been easier, even when you’re not at home. With just a few taps, you can turn on your air conditioner and set it to your ideal temperature, ensuring you walk into a cool space upon arrival.

As you wind down for the night, Samsung helps you create the ideal sleeping environment. With effortless control over your air conditioner’s settings, including Samsung’s Good Sleep Mode, you can maintain a comfortable temperature that promotes relaxation. This feature creates the ideal climate for resting without the hassle of an unpleasant cold air flow, utilizing WindFree cooling to ensure deep, uninterrupted sleep–allowing you to wake up feeling fully refreshed.

Discover the ideal air conditioner that fits your lifestyle with Samsung! With sleek designs and advanced features, choosing between the WindFree Air Conditioner Wall-mount AI Auto Cooling and the WindFree Air Conditioner Wall-mount SmartThings is surely a breeze. Experience the cool comfort of Samsung’s innovative air conditioner lineup today. For more information, visit samsung.com/ph.

A model unit of IPI Center Done Rockwell at the heart of Cebu City with a Samsung WindFree AC One-Way Cassette

As Rockwell Land continues to set the benchmark for living, leisure, and business, it has also ensured to work with reputable companies in creating its signature lifestyle. The premiere developer known for creating thriving and self-sustained communities has made global tech innovator Samsung one of its partners in providing its discerning clientele with WindFree cooling technology, raising its standards further for living spaces within the metropolis.

Samsung WindFree is the perfect complement to any space. This innovative technology creates an evenly cool and comfortable environment by distributing air equally across an enclosed space ensuring occupants will feel no direct wind – just comfortable cool air. It is also energy-efficient as evidenced by its 5-star rating in compliance with DOE’s Philippine Energy Labelling Program.

For Rockwell’s The Balmori Suites and 8 Benitez Suites located in Makati City and Quezon City respectively, Samsung WindFree proved to be the ideal partner in making the spaces as comfortable as possible – and with the right aesthetics. The Samsung WindFree One-Way Cassette offers true comfort and energy-saving features of Windfree technology, along with a slim and compact design perfect for condominiums.

Samsung’s WindFree ACs are also perfect for those upgrading into smart homes, ensuring ease of use and more control for users. Now compatible with SmartThings, a free app that uses Wi-Fi to connect smart devices. Families can control all their Samsung appliances, such as adjusting settings and monitoring usage with their smartphones or tablets. Samsung WindFree AC also has an artificial intelligence (AI) auto cooling feature, which analyzes usage patterns and current room conditions and adjusts the AC automatically to the right temperature and wind power without manual intervention.

The Samsung WindFree One-Way Cassette is the perfect cooling technology for Rockwell’s The Balmori Suites in Makati.

And as Rockwell continues to make its mark in the Visayas region, Samsung is also a partner for its new projects, namely Aruga Resort and Residences in Mactan, Cebu and IPI Center Done Rockwell in Cebu City. Combining the signature Rockwell lifestyle with beachfront living, Aruga Resort and Residences offers a private beach, yoga and gym studios, and vacation-esque lounges and pools – all while being conveniently a stone’s throw away from Cebu City. Meanwhile, IPI Center Done Rockwell is the developer’s partnership with International Pharmaceuticals Inc., located along Pope John Paul II Avenue. Designed to provide discerning Cebuanos with retail conveniences, office spaces, and an exclusive residential tower, IPI Center is set to offer Rockwell’s distinct brand of convenience fit for your lifestyle. Samsung’s WindFree ACs were used in IPI Center’s model unit, located on site, where guests and future residents can view and experience its advantageous technology.

Rockwell Land Chairman and CEO Nestor Padilla highlights how the partnership with Samsung benefits their clients. “We are excited that Samsung is one of our key partners in ensuring that Rockwell projects are always able to offer true comfort and convenience at the highest level. And now that we are set to make our mark in a bigger way in the Visayas region, we know that we can count on Samsung to provide the best technology as we aim for true comfort for an upgraded lifestyle.”

Samsung Electronics Philippines President Min Su Chu echoes the same sentiments. “Samsung’s goal is always for our technology to make the lives of our customers better and more comfortable, and we are very glad to be partners with Rockwell Land in moving this vision forward. Combining Samsung’s culture of innovation with the curated metropolitan living Rockwell has become known for is something we are definitely looking forward to.”