Since launching Generation17 in 2020, Samsung and UNDP have supported Young Leaders from across Asia, Africa, Europe, Latin America, the Middle East and North America, addressing critical issues that span all 17 Global Goals. The partnership has provided these Young Leaders with the latest Samsung Galaxy technology, along with networking and mentorship opportunities, to amplify their stories and advance their work. The newest cohort, focused on advancing solutions in marine conservation, environmental sustainability, gender equality and quality education, reflects Samsung’s continued commitment to a more equitable future for all.

“As we accelerate efforts to achieve the Global Goals, we are proud to welcome the next cohort of Young Leaders to Generation17,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “Their passion, creativity and commitment to addressing global challenges embody the spirit of innovation that fuels meaningful change. We look forward to seeing how these five new Young Leaders will leverage technology for good to inspire action, mobilize communities and create lasting impact for a more sustainable and equitable world.”

Five Global Changemakers

The newest Generation17 Young Leaders were selected from hundreds of applicants and bring new areas of expertise to the initiative, expanding the reach of Generation17. As members of the Generation17 community, they will leverage technology and global platforms to advocate for the issues that matter most to them.

Brigitta Gunawan (Indonesia) – An ocean-climate advocate who has engaged with over 15,000 people in 100+ locations with environmental education and marine conservation opportunities through her organizations 30×30 Indonesia and Diverseas.

“At 17, it struck me that we were nothing but a small speck in a big world that remains largely unexplored—that if we continued as bystanders, we would see this fragile ecosystem cripple within our lifetime—so there I was, ready to co-create a future where people and planet prosper.”

José Francisco Ochoa (Ecuador) – A biologist and co-founder of Academia del Océano, an edtech platform promoting marine conservation, digital tools and sustainability in Spanish-speaking communities, equipping thousands with the tools to protect marine ecosystems.

“The ocean sustains life, yet many don’t realize how deeply connected we are to it. We must embrace innovation, education and collective action to protect our blue planet before it’s too late.”

Renata Koch Alvarenga (Brazil) – Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate justice by addressing the disproportionate impact of climate change on women and promoting girls’ climate action.

“Climate disasters are exacerbating gender inequality, but through the Global Goals, we can raise awareness of the need for women’s leadership in climate decision-making and ensure no one is left behind.”

Rahaf Abu Mayyaleh (Jordan) – A climate activist, sustainable technology advocate and founder of IBTKRGO, which develops eco-friendly educational kits using recyclable materials, including e-waste, to empower youth with digital skills.

“Green technology is key to a sustainable future, and young innovators have the power to lead this transformation. Through IBTKRGO, I strive to bridge the gap between technology and sustainability, ensuring solutions that serve both people and the planet.”

Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions, including the sustainable distribution of reusable sanitary products and educational initiatives to de-stigmatize women’s health while generating employment for women.

“Access to Sexual and Reproductive Health and Rights (SRHR) is a fundamental human right. Through collective advocacy and innovation, we can break barriers, challenge stigmas, and build a world where everyone has the freedom and resources to make informed choices about their own bodies and futures.”

Elevating Youth Voices for Global Action

Since the launch of Generation17 in 2020, Samsung and UNDP have partnered to empower Young Leaders—helping them amplify their stories and accelerate their efforts to drive meaningful change in communities across the world. Additionally, the initiative provides opportunities for Young Leaders to showcase their impact on a global scale.

In the coming months, these Young Leaders will attend various major global events, where they will engage with policymakers, innovators and fellow changemakers. Through these platforms, they will contribute to international conversations on sustainable development and drive tangible progress toward the Global Goals, ensuring that youth voices play a crucial role in shaping a more sustainable future.

This year, Generation17 alum Tamara Gondo took the stage at Samsung’s Galaxy Tech Forum, highlighting the company’s commitment to sustainability and the power of collaboration with like-minded partners to tackle worldwide challenges. She also shared how the initiative has helped scale her organization’s impact since she joined in 2022.

“Young people are the future of global development, and with fewer than five years left to achieve the Global Goals, the time to act is now,” said Achim Steiner, Administrator of UNDP. “Through our long-standing partnership with Samsung, we are empowering youth to advance solutions that address climate and human rights challenges and to inspire a new generation to join the fight for a more sustainable and just future.”

Generation17 reflects the shared commitment of Samsung and UNDP to harness technology for positive impact. Their collaboration began in 2019 with the launch of the Samsung Global Goals App—a mobile platform that educates users about the Goals while enabling them to contribute through everyday use of their Galaxy devices. As detailed in Samsung’s Global Goals Report, as of September 2024, the app has been installed on nearly 300 million Samsung Galaxy devices worldwide—including smartphones, tablets and smartwatches—and has helped generate more than $20 million USD to support UNDP’s global environmental and social initiatives.

Samsung Electronics Philippines officially launches Samsung Finance+ in partnership with UnionBank. (From left) Samsung Electronics Philippines (SEPCO) Channel Innovations Lead Benralph Yu, Head of Mobile Experience Blue Avelino, Mobile Experience Business Director Daniel Choi, Samsung Electronics Southeast Asia & Oceania VP and Head of Mobile Experience Carl Nordenberg, SEPCO President Min Su Chu, Union Bank of the Philippines Institutional Banking Head Ana Aboitiz-Delgado, Cards and Consumer Loans Head Mukul Sukhani, Senior Vice President – Acquisition and Partnerships Head Joy Aranas, and Assistant Vice President Maffy Tamayo)

Samsung, in partnership with UnionBank, introduces Samsung Finance+, the company’s dedicated flexible payment option for Galaxy devices in the Philippines.

Samsung Finance+ is an application-based financing program by Samsung Electronics Philippines in collaboration with Union Bank of the Philippines as a finance company licensed and supervised by the Bangko Sentral ng Pilipinas (BSP). This application allows customers to buy their desired Galaxy Products at 0% interest, no processing fees, and as low as 0% downpayment.

Fast, Flexible and Secure

This application provides several benefits to the customers such as access to credit, ability to upgrade devices, and a convenient application process.

Customers can apply for the loan via Samsung Finance+, available in all Samsung Experience Stores and in over 1,000 partner retailers nationwide. The application process is fully digital and takes 20-30 minutes. Once approved for the loan, they can choose the device for purchase through Samsung Finance+.

Samsung Finance+ provides more flexibility than other financing plans with 0% interest, no processing fees, and as low as 0% downpayment subject to bank approval. Approvals can also be turned around more quickly, needing only one valid government-issued ID.

Samsung also ensures better security through Samsung Knox Guard, which enables protection schemes against theft, loss, or financial default. With hardware-level security built from chip-up, Samsung devices are extra protected against fraud and theft in case customers experience loss while the device is still on loan. With Knox Guard, Samsung Finance+ can also protect one’s phone should it get lost or stolen as the system can lock the phone once theft or loss is reported.

Building Good Financial Habits

With Samsung Finance+, Samsung now has a gateway to help more Filipinos to build good financial habits, providing a structured framework for effectively managing one’s budget. Once the loan is approved, the Samsung Finance+ customer app is auto-installed in the new device which allows the user easy access to all the information they need regarding the loan – including repayment schedule, and options for payment.

Samsung Electronics Philippines President Min Su Chu and UnionBank Institutional Banking Head Ana Aboitiz-Delgado launch Samsung Finance+, which aims to empower Filipinos through technology and help them build good financial habits.

Min Su Chu, Samsung Electronics Philippines President shared his thoughts during the launch event. He said, “Our goal is to provide the opportunity for more Filipinos to experience the Galaxy ecosystem. With Samsung Finance+, owning a Galaxy device is now easier, more accessible, and worry-free than ever before.”

Ana Aboitiz-Delgado, Institutional Banking Head of UnionBank was also present at the event. She shares, “UnionBank is proud to partner with Samsung in making innovative technology more accessible to Filipinos through Samsung Finance+. Together, we are empowering more individuals to achieve their goals and stay connected in a digital-first world.”

Partner dealers of Samsung were also present at the event, sharing their experience with Samsung Finance+ and how they saw the platform encouraging more customers to buy Galaxy phones. They also shared their expectations on how the Samsung Finance+ will progress with consumers, with the upcoming rollout plans in 2025.

Samsung Finance+ is available now at more than 1,000 retailer stores in the Philippines. Purchasing Galaxy smartphones through Samsung Finance+ surely is a saver and great deal for customers.

You may now avail the latest Samsung Galaxy devices – Galaxy A16 LTE and 5G, Galaxy Z Fold6 and Galaxy Z Flip6, and the Galaxy S24 Series via Samsung Finance+ for up to 24 months at 0% interest. Downpayment may vary subject to bank approval.

To know more about Samsung Finance+, go to https://www.samsung.com/ph/offer/samsung-finance-plus/

Terms and conditions apply.

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After an extensive nationwide search, Samsung Electronics Philippines is revealing the Top 10 finalists of its global program, Solve for Tomorrow competition – now in its 2nd year in the Philippines!

As a testament to their commitment to shaping the country’s next-gen heroes, Samsung Electronics Philippines brought back Solve for Tomorrow for another innovation-packed season with the support of the Department of Education (DepEd) and Philippine Science High School System (PSHS), with public science high school students in grades 8 to 10 showcasing their ideas to solve local challenges.

The teams who will move forward with the final presentation are: VersaSprout from the Regional Science High School in La Union, CocoSorb from Philippine Science High School-Ilocos Region Campus, sUN-Block from Philippine Science High School-Central Luzon Campus, PAROLA from Biñan City Science and Technology High School, Development of a Bamboo and Coconut Coir-Based Oil and Microplastics Filtration System for River Water Quality Improvement from Philippine Science High School-Ilocos Region Campus, BEYONSEE from Makati West High School (Makati Science High School), Hi-LoWall from Lipa City Science Integrated National High School, SIMS from Calamba City Science Integrated School, Croprotech from Philippine Science High School-Main Campus, and ReLeaf from Valenzuela City School of Mathematics and Science.

This year, Samsung Electronics Philippines received almost 300 submissions and approximately over 1,000 students participating across the country. The teams, comprising a maximum of 4 members each, were asked to identify a local community or environmental sustainability problem they want to solve with technology or AI and come up with a design proposal to be screened by the Solve for Tomorrow panel of judges.

To evaluate the entries, Samsung Electronics Philippines tapped industry experts to provide their knowledge and expertise. This year’s esteemed judging panel is comprised of Monchito Ibrahim, Vice President of the Analytics and Artificial Intelligence Association of the Philippines and an Executive Member of the National Innovation Council; Alwyn Rosel, Deputy Director of Ideaspace Ventures and QBO Innovation Hub and Rachelle Perez, Campus Program Lead of DEVCON Philippines along with Samsung Electronics Philippines representatives.

The 10 finalists will now undergo an idea mentorship with Samsung experts where they will communicate with their designated coach for the proposal improvement, proof-of-concept, or mock-up creation in preparation for their final presentation. They will move forward to the final round of judging this December for a chance to win PHP 2 million worth of cash prizes and Samsung devices for their school, teams, and teacher adviser.

Samsung’s Solve for Tomorrow 2023 Grand Finalists Reimagine the Future

In 2023, among over 200 entries in Samsung’s first-ever Solve for Tomorrow in the Philippines, three innovative solutions stood out. Last year’s Grand Prize winner hailing from Philippine Science High School-Cagayan Valley Campus is Team Intellimeter whose design solution aims to improve energy efficiency. Bansud NHS-Regional Science High School’s Project O.A.S.I.S. bagged the second prize with their filtration system to remove oil and microplastics from the ocean. Finally, the third-prize winners, also from Philippine Science High School-Cagayan Valley Campus, Team TomPost focused on the serious problem of waste in the agricultural sector, helping them to manage waste by repurposing tomatoes and other agricultural waste into compost and other products.

With the second run of Solve for Tomorrow, Samsung Electronics Philippines aims to empower even more STEM students across the country. They hope to encourage students to utilize technology by going beyond the classroom to challenge themselves to innovate and create solutions for the community, true to Samsung’s core philosophy.

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Manila, Philippines – Samsung Philippines’ Solve for Tomorrow is back for another innovation-packed season and is calling for Filipino students to showcase their tech solutions to reimagine the future.

With the support of the Department of Education (DepEd) and Philippine Science High School System (PSHS), Samsung Electronics Philippines Corporation continues their commitment to shaping the country’s next-gen heroes through the initiative by once again inviting public science high school students nationwide currently in grades 8 to 10 to showcase their best innovative ideas through the Solve for Tomorrow 2024 competition where they can get a chance to win PHP 2 Million worth of cash prizes and Samsung devices for their school, teams, and teacher adviser.

How to Join Solve for Tomorrow

Solve for Tomorrow 2024 is open to Grades 8-10 students of government-managed Science High Schools. They should form a team with a maximum of four (4) students each, and choose one faculty adviser from their respective schools. Each faculty adviser can coach up to three (3) teams.

Teams formed should identify a local community or environmental sustainability problem they want to solve with technology and AI  and come up with a design proposal presented via a slides presentation (5 slides max with 2,500 words only) or word document (7 pages with Arial 11 font size). Once entry is finalized, they should submit the file via the Solve for Tomorrow registration form at https://www.samsung.com/ph/solve-for-tomorrow-2024/.  Deadline for entries is on October 25, 2024.

Entries will be evaluated based on design innovation, relevance to the community, feasibility, STEM integration, sustainability, and clarity of proposal.

The entries will be judged by a panel of industry experts who will select the top 10 finalists to be announced on November 13, 2024. Finalists receive expert mentoring to improve their solutions and present their final proposals to the distinguished board of judges on December 3, 2024 to determine the top 3 winners.

The Grand Prize winner will take home PHP 500,000 worth of Samsung devices for the school, PHP100,000 cash prize for the team members, PHP20,000 cash prize for the  teacher, and Samsung phone and tablets for team members and their teacher.

Meanwhile, the Second Prize winner will take home PHP 320,000 worth of Samsung devices for the school, PHP 70,000 cash prize for the team members, PHP 15,000 cash prize  for the teacher, and Samsung phones and tablets for team members and their teacher.

Finally, the Third Prize winner will receive PHP 175,000 worth of Samsung devices for the school, PHP 50,000 cash prize for the team members, PHP 10,000 cash prize for the teacher, and Samsung phones and tablets for team members and their teacher.

The rest of the top 10 finalists will receive PHP 15,000 for their team and PHP 5,000 for their teacher.

For more information on Solve for Tomorrow and complete contest details, visit https://www.samsung.com/ph/solve-for-tomorrow-2024/.

Empowering the Next-gen Heroes

Solve for Tomorrow is a program under Samsung’s global corporate social responsibility vision of ‘Together for Tomorrow! Enabling People’ which aims to empower and support the next generation of innovators to achieve their full potential and pioneer positive social changes. Through this initiative, Samsung provides opportunities for up and coming STEM leaders to craft ideas and drive positive change in their communities through tech, encouraging them to approach problems in new ways to find innovative solutions.

Since its global launch in 2010, Solve for Tomorrow has successfully provided an avenue to top students, helped over 2 million people, and reached 50 other countries. The program was first launched in the Philippines in 2023 where science high school students across Luzon, Visayas, and Mindanao shared sustainability solutions for their community.

In 2023, Solve for Tomorrow received over 200 entries with the first-ever Grand Prize winner, Team Intelllimeter, creating a proposal that aims to improve energy efficiency through their smart electric  management system.  Meanwhile, second prize winner Project O.A.S.I.S, proposed a filtration system to remove oil and microplastics from the ocean while third placer TomPost focused on waste management for the agricultural sector by repurposing tomatoes and other agricultural waste into compost and other products.

Samsung is committed to expand its sustainability and educational programs in the Philippines with Solve for Tomorrow that is now in its 2nd year in the Philippines, “At Samsung, we are committed to empowering communities – now, and for the future. Solve for Tomorrow is a testament to this, which manifests our global CSR vision of ‘Together for Tomorrow! Enabling People.’” SEPCO President, Min Su Chu shared.

“It is our goal to always find opportunities to support providing education for future generations, and we want to empower future innovators to achieve their full potential.”

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A model unit of IPI Center Done Rockwell at the heart of Cebu City with a Samsung WindFree AC One-Way Cassette

As Rockwell Land continues to set the benchmark for living, leisure, and business, it has also ensured to work with reputable companies in creating its signature lifestyle. The premiere developer known for creating thriving and self-sustained communities has made global tech innovator Samsung one of its partners in providing its discerning clientele with WindFree cooling technology, raising its standards further for living spaces within the metropolis.

Samsung WindFree is the perfect complement to any space. This innovative technology creates an evenly cool and comfortable environment by distributing air equally across an enclosed space ensuring occupants will feel no direct wind – just comfortable cool air. It is also energy-efficient as evidenced by its 5-star rating in compliance with DOE’s Philippine Energy Labelling Program.

For Rockwell’s The Balmori Suites and 8 Benitez Suites located in Makati City and Quezon City respectively, Samsung WindFree proved to be the ideal partner in making the spaces as comfortable as possible – and with the right aesthetics. The Samsung WindFree One-Way Cassette offers true comfort and energy-saving features of Windfree technology, along with a slim and compact design perfect for condominiums.

Samsung’s WindFree ACs are also perfect for those upgrading into smart homes, ensuring ease of use and more control for users. Now compatible with SmartThings, a free app that uses Wi-Fi to connect smart devices. Families can control all their Samsung appliances, such as adjusting settings and monitoring usage with their smartphones or tablets. Samsung WindFree AC also has an artificial intelligence (AI) auto cooling feature, which analyzes usage patterns and current room conditions and adjusts the AC automatically to the right temperature and wind power without manual intervention.

The Samsung WindFree One-Way Cassette is the perfect cooling technology for Rockwell’s The Balmori Suites in Makati.

And as Rockwell continues to make its mark in the Visayas region, Samsung is also a partner for its new projects, namely Aruga Resort and Residences in Mactan, Cebu and IPI Center Done Rockwell in Cebu City. Combining the signature Rockwell lifestyle with beachfront living, Aruga Resort and Residences offers a private beach, yoga and gym studios, and vacation-esque lounges and pools – all while being conveniently a stone’s throw away from Cebu City. Meanwhile, IPI Center Done Rockwell is the developer’s partnership with International Pharmaceuticals Inc., located along Pope John Paul II Avenue. Designed to provide discerning Cebuanos with retail conveniences, office spaces, and an exclusive residential tower, IPI Center is set to offer Rockwell’s distinct brand of convenience fit for your lifestyle. Samsung’s WindFree ACs were used in IPI Center’s model unit, located on site, where guests and future residents can view and experience its advantageous technology.

Rockwell Land Chairman and CEO Nestor Padilla highlights how the partnership with Samsung benefits their clients. “We are excited that Samsung is one of our key partners in ensuring that Rockwell projects are always able to offer true comfort and convenience at the highest level. And now that we are set to make our mark in a bigger way in the Visayas region, we know that we can count on Samsung to provide the best technology as we aim for true comfort for an upgraded lifestyle.”

Samsung Electronics Philippines President Min Su Chu echoes the same sentiments. “Samsung’s goal is always for our technology to make the lives of our customers better and more comfortable, and we are very glad to be partners with Rockwell Land in moving this vision forward. Combining Samsung’s culture of innovation with the curated metropolitan living Rockwell has become known for is something we are definitely looking forward to.”

Company maintains leadership in overall global gaming monitor market for fifth consecutive year, based on total revenue

MANILA, Philippines – May 29, 2024 – Samsung Electronics Co., Ltd., a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model —  the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor. 

According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.^[1]

“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”

Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.^[2]

Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide. 

At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:

• The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG^[3])
• The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG)
• An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features

The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.^[4] 

Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor. 

For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.

^[1] IDC Q4 2023 Worldwide Quarterly Gaming Tracker

^[2] IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.

^[3] Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.

^[4] The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

MANILA, Philippines – May 10, 2024 – There’s no better way to enjoy a summer day than relaxing at home and indulging in your favorite movies and shows. With Samsung’s TVs and soundbars, you can have the time of your life and immerse yourself in exciting adventure, heartfelt romance, or thrilling action in the most upgraded way possible! Until May 31, 2024, Samsung is offering hot summer deals on its QLED, Neo QLED Smart TVs and Soundbars so you can immerse yourself in a billion shades of color and dynamic audio.

This summer, you have the once-in-a-lifetime chance to get cash discounts, a one-year Disney+ Subscription and a C400 Soundbar valued at ₱4,999 when you buy a NEO QLED 4K Smart Television QN90C in 50-inch. Meanwhile, the 55-inch QLED Q60C 4K Smart TV comes with a one-year Disney+ subscription, while every purchase of The Frame Lifestyle Televisions includes a free Frame Bezel and wall mount.

Color Your World with Samsung QLED

Watching at home becomes a whole new experience with Samsung’s new QLED TV! With the help of Quantum Dot technology, the TV delivers 100% color volume for the most vibrant picture quality.  Powered by the HDR10+, the QLED TV produces deeper blacks and brighter images, making every detail stand out.

Aside from its picture quality, its sleek and slim TV design blends perfectly with your walls at home. The AirSlim Design provides a genuinely immersive viewing experience and improves the living area’s aesthetics.

Smart Hub for Optimized Content Curation

Discover your family’s favorite movies and shows easily with Samsung’s Smart Hub! Spend less time searching and more time watching as Smart Hub helps to find effortlessly and stream movies and shows.  Samsung also offers a variety of TV models to suit a wide range of tastes and requirements.

The Samsung Neo QLED Smart TVs are renowned for their innovative technologies and stylish designs and provide viewers with unmatched picture quality and immersive sound, are among these options. The Samsung Neo QLED 8K TV, the first and only 8K TV in the market, takes watching to new levels by providing incredibly detailed, pristine images that make every scene come to life. Samsung also offers OLED Smart TVs with fast refresh rates, ideal for upgrading the gaming experience.

Head to your nearest Samsung authorized dealer or visit our official website at https://www.samsung.com/ph/business to grab these amazing deals before they’re gone!

With less than 100 days to go until Paris 2024, Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, officially kicked-off its ‘Open always wins’ campaign – which celebrates the brand’s shared values of openness with the upcoming Olympic and Paralympic Games –and announced the grand opening of its Olympic rendezvous @ Samsung | Champs-Elysees 125 showcase.

As announced in January, Samsung’s ‘Open always wins’ message articulates the brand’s belief that openness enables new perspectives and infinite possibilities and will serve as the heart of its Paris 2024 programming. The new campaign, which debuted today, brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France), and demonstrates how being open enables you to do extraordinary things.

“As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”

Samsung also unveiled a brand new showcase, Olympic rendezvous @ Samsung | Champs-Elysees 125, which will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. They will get to relive the biggest highlights of Games past with Galaxy, and explore Samsung’s latest innovations, and create lifelong memories with Galaxy AI.

In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel, whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, constantly pushing boundaries and redefining possibilities. Inspired by Parisian Salons from the Age of Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feeling of openness, harmony and connection.

“The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”

The Olympic rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon cutting ceremony attended by TM Roh, Team Samsung Galaxy ambassadors including French surfer Joanne Defay, UK breakdancer Karam Singh, and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games for the City of Paris and Étienne Thobois, Director General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.

“We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic rendezvous @ Samsung,” said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. “Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris.”

The Olympic rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, will open its doors to the public on May 3 and run until October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.

In addition to the showcase located at Champs-Élysées, Samsung will open up additional Olympic rendezvous @ Samsung spaces around the city of lights and its surroundings, including the Olympic Park, the Olympic & Paralympic Village, and the Main Press Centre, as well as Samsung Galaxy Charging Stations at key Olympic and Paralympic Games venues, where visitors will get to experience the latest Galaxy innovations.

Check out Samsung’s “Open always wins” campaign on Samsung’s YouTube channel:

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Samsung has ranked first on Forbes ‘The World’s Best Employers’ for the third year in a row.

Forbes, in cooperation with Statista, a German polling agency, surveyed more than 150,000 employees across 57 countries including in Korea, the U.S., UK, Germany, China, India, and Vietnam, compiling a ranking of 800 companies.

With major global technology companies regularly at the top of the rankings, Samsung has ranked first for the past three years, reflecting the pride and satisfaction of Samsung employees as well as the company’s reputation in the IT and technology industry.

The respondents who participated in the survey were asked to rate their willingness to recommend their own employers to friends and family. They were asked to rate the companies on aspects such as economic impact and image, talent development, gender equality and social responsibility. Participants were also asked to evaluate other employers in their respective industries that stood out either positively or negatively.

For the survey process, companies are restricted from involvement including the recruitment of survey respondents, and the anonymity of respondents is guaranteed.