MANILA, PHILIPPINES  – April 25, 2025—As Mother’s Day approaches, Samsung introduces the perfect gift for the superhero of every home: time. Samsung’s AI-powered digital appliances are designed to understand moms’ needs and simplify their daily tasks, giving them more moments to focus on what truly matters—family and self-care. Like how moms effortlessly anticipate their family’s needs, Samsung’s AI-powered appliances predict and adapt to household patterns and preferences, making home life easier.

With the average Filipino mom investing more time in family care and household management, while often balancing work responsibilities, Samsung seeks to make their days at home worry-free with AI-powered home solutions.

Connected through SmartThings, these appliances create an intuitive ecosystem that anticipates mom’s needs before she even has to ask. At the same time, Samsung AI appliances are designed to help save energy for worry-free use throughout the day.

Filipino moms are the heart of every home, often prioritizing everyone else’s needs above their own. Samsung’s AI-powered appliances give mothers the gift of convenience, understanding their routines and giving them precious time back in their day.

The Perfect Temperature, Automatically

Mom can breathe easy at home and enjoy comfortable cooling with WindFree Premium Plus, which gently and quietly disperses air to prevent unpleasant cold shafts. This aircon utilizes Fast Cooling technology to cool the room faster and more efficiently. Apart from automatically maintaining the perfect temperature throughout the day, AI WindFree Premium Plus’ built-in air purification system creates cleaner air at home by removing dust, allergens, and airborne pollutants.

Laundry That Handles Itself

The Bespoke AI Laundry All-in-One Combo streamlines laundry day by combining washing and drying in a single seamless operation. Its AI Wash feature detects fabric types and load weights, automatically adjusting settings for optimal cleaning while protecting clothes. For busy mornings when preparing school uniforms or work attire, the Heatpump Drying technology delivers a large amount of clean clothes quickly without compromising quality, thanks to the washing machine’s 25 kg capacity.

Smarter Food Management

Samsung’s Bespoke AI Side-by-Side Refrigerators with SpaceMax Technology maximize storage space while All-around Cooling keeps food fresh longer. The Family Hub screen serves as the kitchen command center, allowing moms to share photos, play music, search for recipes, and access household information. Through SmartThings, moms can even monitor and control their refrigerator remotely when away from home.

Experience Comfortable Living This Mother’s Day

Make this Mother’s Day special by giving mom the gift of effortless home management! When you purchase a Samsung AI Windfree air conditioner until June 25, get an A9 Tablet worth P8,999 and aircon installation for free. Meanwhile, purchasing Samsung’s Bespoke AI appliances until July 31 includes a one-year extended warranty*, an additional 5% discount when you pay with participating credit cards, free Samsung Care+, and savings of up to P28,520.

Experience Samsung’s AI Home solutions at samsung.com/ph or visit any authorized Samsung dealer nationwide.

*On select units

Per DTI Fair Trade Permit No. FTEB-220218 Series of 2025 and DTI Fair Trade Permit No. FTEB-219174 Series of 2025

(From L-R) Samsung Philippines’ Product Marketing Manager for Home Appliances Reema Magasca, Head of Corporate Marketing Yna Quimson, Head of Digital Appliances Ramon Medina, and Head of Product Marketing for Home Appliances Jayson Angeles celebrate the launch of Samsung’s Bespoke AI lineup, highlighting its commitment to AI-driven home solutions.

MANILA, Philippines – April 8, 2025 – Samsung introduced its new Bespoke AI lineup for innovative AI Home experiences, boasting advanced AI features and displays. Samsung’s Bespoke AI appliances bolster the company’s goal of AI-driven connectivity, which is designed to adapt to diverse lifestyles and simplify life at home.

With the average Filipino investing more time in their hustle and less time on chores and personal interests, Samsung seeks to allow homeowners to make the most of their days at home worry-free with AI-powered home solutions, connected through SmartThings. 

“At the heart of everything we do at Samsung is our goal to make the lives of our customers better and easier with our technology, including our home appliances,” said Ramon Medina, Head of Digital Appliances for Samsung Electronics Philippines. “We are proud that our newest Bespoke AI appliances are a testament to Samsung’s deeper commitment to integrating AI across the connected experience to cater to diverse lifestyles.”

Bespoke AI: Home Living Made Simple

During the preview, Samsung showcased its Bespoke AI Side-by-Side Refrigerators and Washing Machines. These AI-powered appliances demonstrated new functionalities to create an AI Home where Filipino homeowners can enjoy a secure and intuitive user experience. Bound by Bespoke AI’s core pillars—Easy to Use, Care, and Savings—the new Bespoke AI lineup promises to deliver the best of smart living.

Samsung’s Bespoke AI side-by-side refrigerators provide personalized home solutions with all-around cooling and smart features for a richer user experience.

Side-by-Side Refrigerators: Designed for More Than Storage

The new Bespoke AI Side-by-Side Refrigerators are designed to make room for everything you need—and we’re not just talking about their impressive SpaceMax Technology. 

Apart from every corner of the fridge being evenly chilled thanks to the All-around Cooling feature, these advanced refrigerators create a rich user experience with the Family Hub, where you can share photos, listen to music, and access information from the Daily Board. 

The Side-by-Side Refrigerators are also all about access and control. Their sleek 9” AI Family Hub LCD screen lets you control smart devices, access apps, and receive personalized updates. Even from a distance, you can still control your refrigerator using SmartThings on your smartphone or tablet without the extra hardware.

Washing Machines: For Effortless Washing and Drying

Doing laundry can seem daunting, but Samsung’s Bespoke AI Washing Machines simplify the task for you through intelligent AI washing. 

The AI Top-load Washer simplifies laundry with intelligent cleaning and advanced functionality for gentle and thorough washing.

The Bespoke AI Laundry All-in-One Combo is the washing machine you need for all-in-one laundry that eliminates the need to transfer your clothes from the washer to the dryer, thanks to its All-in-one design that seamlessly integrates a washer and dryer in one appliance. Through AI, it washes and dries clothes thoroughly and efficiently by detecting the weight and fabric of your laundry.

Meanwhile, the AI Top-load Washer washes your clothes thoroughly and gently, leveraging AI Wash to adjust its cycle settings automatically. To save time, the Super Speed feature shortens the rinsing time by shooting powerful jets of water and accelerating the spin speed.

With the launch of these home appliances, Samsung seeks to bring new and innovative functionalities to solve Filipinos’ common challenges at home. In helping create an AI Home, users can enjoy a home ecosystem that is useful, meaningful, and safe, ultimately building a living space where they can enjoy the simple, easy life.

To experience Samsung’s AI Home experience, browse the newest selection of Bespoke AI appliances at  https://www.samsung.com/ph/home-appliances/bespoke-home/ or visit any of Samsung’s authorized dealers nationwide.

SEOUL, Korea – March 30, 2025 – Samsung Electronics Co., Ltd. unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home. 

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems. 

At the heart of the company’s vision is the AI Home display. Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators.  

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen.

Samsung Home Appliances Bring Easy to Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving. 

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device. Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. 

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users. 

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard. 

Knox Vault is also applied to home appliances for the first time, storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products. 

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward, the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

To find out more about the new Bespoke AI appliances 2025, you can visit to https://www.samsung.com/ph/home-appliances/bespoke-home/. Get up to P19,000 off when you pre-order the all-new Bespoke AI appliances! And get a free Galaxy A16 5G bundled with the Bespoke AI SBS Ref or a free Galaxy Fit3 bundled with the Bespoke AI Topload Washer until April 9, 2025. 

*DTI Fair Trade Permit No .FTEB-216980 Series of 2025

¹AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

²Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

³Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

⁴Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

⁵PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

⁶Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.