In today’s age of hyperconnectivity, users around the world already live among an array of connected devices, from mobile devices at work, to TVs to refrigerators and robot vacuum cleaners in the comfort of their homes. The presence of over 15 billion connected devices in the world today reflects the vastness of this landscape. More importantly, the increasing spate of cyberattacks globally highlights the need to deliver more secure experiences with connected devices that are increasingly permeating every aspect of everyone’s lives. 

Southeast Asia & Oceania as a region is no stranger to cyberattacks, with accelerating digitalization also leading to individuals and organizations constantly facing new security and privacy threats. A survey by Cloudflare in July 2023 showed that 78% of the 4000 cybersecurity professionals interviewed across 14 markets in Asia Pacific including Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam had experienced at least one cybersecurity incident in the previous 12 months. Across markets, web attacks emerged as the most common form of cybersecurity attacks (60%), with the goal of most cyberattacks being to plant spyware (59%). 

The strongest security and privacy innovations are thus urgently needed to safeguard connected experiences across every device, to help make user experiences safer and more secure, without compromising on privacy, convenience, and productivity throughout the entire ecosystem of connected devices.  

Every consumer and business can thus leverage the Galaxy ecosystem to safeguard every aspect of their connected lives with Samsung Knox, a holistic security platform that offers built-in protection on all Samsung Galaxy devices. 

Engineered for an age of hyperconnectivity, Samsung’s security advancements provide comprehensive and secure mobile experiences for all. This means playing an active role in combating end-consumer threats, by constantly delivering holistic security and privacy innovations that empower users with more ways to do what they love in an increasingly connected world full of opportunities. 

Powerful Innovations and Secure Convenience in a Hyperconnected World

Today, a future where connected devices can protect each other within an ecosystem is possible with powerful innovations such as Samsung Knox Matrix and Samsung Knox Vault. 

This August, updates to Knox Matrix with One UI 6 were introduced at the annual Samsung Developer Conference including Credential Sync, which helps protect sensitive information by ensuring it is only encrypted or decrypted on your Samsung devices. This means nobody but you can see the data that moves between your Galaxy devices, TVs, and Family Hub refrigerators, even if a server is compromised or account details are stolen. 

Knox Matrix is also revolutionizing the convenience of sharing credentials across multiple devices without sacrificing security. Users can also discover new ways to manage and secure identities and credentials through passkeys, as part of Credential Sync. In a significant step towards a passwordless future, passkeys help users switch over easily to new devices without needing to re-sign into their accounts, and only works on registered websites and applications to ensure users are protected against phishing attacks on malicious sites or apps. 

In situations where your devices are lost or stolen, or in the face of hardware attacks with high-end professional tools that stand to threaten your private data, Samsung Knox Vault helps protect the most critical data on your device. As a hardware-based and tamper-resistant solution, Knox Vault safeguards your lock screen information, such as PIN codes, passwords, and patterns. 

To ensure the total safety of security keys which encrypt private data, Samsung Knox Vault constructs a secure execution environment that is physically isolated from the system’s main processor and memory, from the moment a user registers their lock screen. Samsung Knox Vault is available on Samsung Galaxy flagship devices, as well as Samsung Neo QLED 8K TVs in 2023, and the wider Galaxy ecosystem including Galaxy A series smartphones with One UI 6 or later in 2024, so everyone can enjoy hassle-free security across a greater range of Samsung devices.  

Empowerment through Effortless Security Controls

A device should work for you and not the other way around. Galaxy’s customizability and the freedom to choose how your device works, provides the element of control that is essential to every users’ modern-day mobile experience. 

Developed in true commitment to strong user security, One UI 6 also brings updates to Galaxy’s  Permission Manager, making it easier than ever for Galaxy users to decide exactly how much of their data can be accessed by a specific app, and feel empowered to easily navigate an increasingly data-driven world.

One UI 6 comes with the latest security and privacy innovations built on top of Galaxy’s secure foundation ensuring security at every level from the chips up to the apps, real-time threat detection, and collaborative protection with trusted partners. A recently introduced feature is Auto Blocker, which enables users to customize their devices’ security and functionality – be it enabling or disabling sideloading, turning on app security checks to look out for potential malware or opening up Samsung Message Guard to prevent Zero Click exploits on popular third-party messaging apps like Messenger, Whatsapp and Telegram.  

Sharing your personal data often comes with concerns about an invasion of privacy and loss of ownership. Samsung Galaxy’s Private Share, a privacy-preserving file-sharing function, allows you to share your owned data with a myriad of customizations, including designating receivers, setting permissions and expiration dates, granting read-only access without the ability to re-share, revoke data access whenever and more – so you don’t have to worry about unintended oversharing again.  

Enhancing Security in Southeast Asia & Oceania 

“At Samsung, we believe that more eyes and more heads lead to better solutions. What this means is that our open ecosystem leads to greater and more diverse security practices, instead of more vulnerabilities, while ensuring our users have the freedom to customize their mobile experience. To safeguard this experience, we work tirelessly with industry partners to set the standard for security in Android devices, while also emphasizing the importance of end-to-end protection so you’ll have the privacy you want and the security you need,” said Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania. 

Visit Samsung Mobile Security to stay up to date on the developing security issues and the latest security updates or read more on how you can stay secure and connected with Samsung.

After a year filled with hustle and bustle, Filipinos look forward to recharging and reconnecting with their loved ones during the holiday season. It’s a special time for families to come together and share warmth, heartfelt conversations, and lasting memories, all in the comfort of their own living spaces.

For the past 25 years in the Philippines, Samsung has enabled families to carry out traditions and enjoy shared experiences with its range of award-winning home entertainment technology and products. Since 2006, it has been recognized as the #1 in the global television market, a title it continues to proudly hold today.

Samsung has introduced Filipinos to innovative technologies over the years. Today, it continues to delight the Filipino market with the flagship Neo QLED and OLED TV lineup—the gold standard in cinematic experiences at home. The brand also continues to elevate the home theater with ever-evolving features and innovations in technology, but its passion remains in bringing loved ones closer and creating warmth in gatherings, such as during Christmas.

This December, families can enjoy the gift of togetherness that will last beyond the holiday season with Samsung’s exciting promos:

The wow of Neo QLED

Families can upgrade their home entertainment system with the 85″ Neo QLED 4K QN85C Smart TV. Even the tiniest detail is magnified thanks to Quantum Matrix Technology, which accurately controls light in each scene. The TV transports viewers to distant lands and settings with its 4K upscaling technology.

Customers can save Php 28,000 with every 85″ Neo QLED 4K QN85C Smart TV purchase. The TV is available for Php 249,999 from its SRP of Php 277,999. Each purchase also comes with a FREE Q-Series Soundbar HW-Q800C 5.1.2ch, a wireless subwoofer, and a rear speaker worth Php 33,999. Families may also enjoy the complimentary one-year subscription to Disney+.

Exceptional details with OLED

Experience unrivaled brightness and superior picture with the 77″ OLED S95C 4K Smart TV. Take in each scene completely, with Samsung OLED’s powerful brightness, deeper blacks, and full shades of color with 4K technology.  

Families can save Php 35,000 when they buy the 77″ OLED S95C 4K Smart TV. It is available for Php 164,999 from its SRP of Php 199,999. Each purchase comes with a Q-Series Soundbar HW-Q800C 5.1.2ch, a wireless subwoofer, and a rear speaker worth Php 33,999. Kids can watch to their heart’s content with the FREE one-year subscription to Disney+.

Crystal clear images

There’s nothing better than kicking back and enjoying a movie marathon with loved ones over the break. Enjoy the clearest, sharpest pictures when watching holiday movies with the 65″ Crystal UHD CU8100 4K Smart TV, bundled with the T-Series Soundbar HW-T420. The screen has one billion shades of colors for vibrant and life-like images. Enjoy 4K resolution for even clearer content on your TV. The soundbar enhances the viewing experience with a richer sound and a more powerful and deeper bass.

Customers can enjoy a discount of Php 18,999 when they purchase these two products as a bundle. The bundle promo is available for Php 44,999 from its suggested retail price (SRP) of Php 63,998. This promo comes with a FREE one-year subscription to Disney+.

Discover the perfect holiday home entertainment deals and enjoy the gift of being together with Samsung Smart TVs at samsung.com/ph or at any Samsung authorized dealer store nationwide.

In the hustle and bustle of modern life, appliances that cover the ever-evolving needs of your entire family are the most ideal to keep a lookout for. And when it comes to being well-designed and having an effective fabric care system, there is simply nothing that comes close to Samsung’s all-new BESPOKE Washer and Dryer front load washing machine. 

While a simple washing may get the job done, an advanced and customizable setting that cares for your clothes and comes with a sizable, large capacity such as the Samsung BESPOKE Washer and Dryer just takes laundry care to a whole other level. Imagine having a Washer and Dryer that not only fits your home interior with its minimalist and stylish aesthetic but also carries the advanced technological features to effectively wash and dry the load of an entire household!

Here are five things to love about the all-new Samsung BESPOKE Washer and Dryer Pair:

Loads of love

Big households can save big on time and energy with the new Samsung BESPOKE Washer and Dryer Pair designed to make laundry time quicker, smarter, and more efficient. The innovative washer and dryer pair provides extra care for the family with a massive 21 kilograms capacity for the washer and 17 kilograms capacity for the dry—big enough for families to do fewer loads weekly or even wash and dry beddings effortlessly!

Bespoke aesthetic

Its bespoke flat form design is space-saving and offers easy installment in any space. It can be conveniently stacked on or positioned next to other appliances. The bold, aesthetically pleasing form features clean lines—allowing it to easily complement all furniture and interior styles. Homeowners have the flexibility to choose what’s best for them and their laundry room.

Fabric Care

The new BESPOKE Washer and Dryer Pair features  fabric care innovations that will change your laundry game for good. The advanced ‘EcoBubble’ technology ensures efficient cleaning even at lower temperatures, by transforming detergent into tiny, powerful bubbles that penetrate fabric, effortlessly lifting away dirt, all while conserving energy. What’s more is its innovative 3 Layered Filter System safeguards the color and texture of your clothing, ensuring that every wash not only enhances your laundry experience but also extends the longevity of your delicate clothes, leaving them as fresh and vibrant as the day you got them.

Cost-Savings

The Digital Inverter Technology feature will help you get more efficient and save cost, as it dries quickly while also saving energy. Its ability to preheat the air and start the drying process faster allows the temperature to regulate, resulting in reduced energy waste and more savings! 

AI Powered Washes

Not just that, the BESPOKE Washer and Dryer pair also utilizes artificial intelligence to make washing and drying even more efficient. It has AI Dry sensors that monitor the humidity and continuously adjust the drying  time for the best result, which optimizes your cleaning  performance. AI Wash detects the laundry’s load and soil level to optimize the amount of water and detergent and minimize waste. It continually adjusts the soaking, rinsing, and spinning times to achieve the freshest clean quickly and efficiently while being gentle on clothes.

For extra care, the BESPOKE Washer and Dryer has the AI Ecobubble technology that turns detergent into soft bubbles, which penetrate fabric faster and recognizes the nuances of each fabric and its properties for suitable wash cycle based on user behavior. This makes the washing machine easier to use as it lessens time deciding on multiple options. 

For ease and convenience, it features AI Control that allows you to do your laundry using the SmartThings App for a hassle-free laundry experience. This analyzes your laundry use and provides you the best suitable washing cycles and options. 

Give your home a makeover while going the extra mile in caring for your wardrobe investments by upgrading to Samsung’s aesthetic and space-saving BESPOKE Front Load Washer, Dryer, and Combo. For more information, visit samsung.com/ph.

There’s no place like home, especially during the holidays. It is the place where people dearest to our hearts gather and create meaningful memories together. There’s something so special about simple moments celebrated with delicious food on the table and refreshing drinks to toast every precious milestone with our loved ones. What other way to prepare noche buena and other quintessential holiday meals than with appliances that will not only keep your food fresh but will also spruce up your home interiors this festive season and beyond?

No other brand understands consumers’ needs in having home appliances that perform exceptionally than Samsung. This holiday season, Samsung elevates our homes and our holiday experience with great discounts and promos on their well-loved digital home appliances such as their refrigerators, microwave ovens, laundry care systems, and cleaning appliances.

Ring in the holiday with Samsung Bespoke

Refrigerators take up a lot of space in our kitchen and can be an eyesore. With Samsung Bespoke Refrigerator 1 Door (RZ32T744501) or Bespoke Refrigerator Bottom Mount Fridge (RB33T307026/TC), your fridge sticking out will be one less of your worries as they boast a stylishly unique design that is customizable on top of its cutting-edge technology that provides all-around cooling, digital inverter technology, Flex Crisper, and so much more. These refrigerators have a modern and sleek design to suit your style and add a touch of premium elegance that will be a welcome upgrade to your kitchen, just in time for your holiday gatherings.

Upgrade your kitchen interiors with a new Samsung Bespoke Refrigerator 1 Door or a Bespoke Refrigerator Bottom Mount Fridge and get a FREE Bespoke Panel, giving  you additional options to style your fridge in a way that perfectly suits your holiday theme!

Get a freebie with every Samsung Side-by-Side Refrigerator

Samsung values gift-giving this holiday season that is why they are offering exciting freebies for every purchase of refrigerator items. Time to upgrade to a bigger and better fridge that allows you to store more as you prepare for the salu-salos and fiestas this Christmas. Shop for your Samsung Side-by-Side Refrigerator via the Samsung website and get a Samsung microwave oven for free. 

Samsung Side-by-Side Model	Freebie
Samsung  23.2 cu.ft. Refrigerator SBS Family Hub and SpaceMax Technology (RS64T5F01B4/TC)	Smart Oven HotBlast Technology (MC32K7055KT/TC)
Samsung 23.9 cu.ft. Side by Side Refrigerator with All-around Cooling and SpaceMax Technology (RS64R5301B4/TC)	32L Solo Microwave with Food Warming (MS32J5133AT/TC)
Samsung 19.6 cu.ft. RS3000BM Side By Side Refrigerator with All Around Cooling (RS52B3000M9/TC)	28L Microwave Steam (MS28F303TFK/TC)

Create the perfect holiday spirit at home for you and your family and make your celebrations extra special with a kitchen upgrade from Samsung’s special offers on their kitchen and cleaning appliances. Check out samsung.com/ph to know more about Samsung’s exciting holiday bundles, promos, and freebies, available exclusively online until December 31, 2023!

* DTI Fair Trade Permit No. FTEB-179464 Series of 2023*

Christmas in the Philippines is always special. The season unofficially starts in September and we look forward to spending more quality time with the family by observing beloved traditions such as simbang gabi, singing along to Christmas carols, or even simply gathering around at home watching shows while enjoying some bibingka and puto bumbong. These special moments truly make the holidays an exciting and heartwarming time as we are able to pour our hearts into showing just how much we care.

This is why this year, in the spirit of gift-giving, Samsung is making the holiday season even more meaningful and festive with the best deals and promos on cutting-edge home entertainment upgrades.

Gather around and watch content in 4K matched with surround sound

Upgrade your home entertainment system just in time for holiday gatherings at home with the 65″ QLED 4K Q60C Smart TV. Imagine watching your favorite holiday movies together, in 4K quality – this upscales any kind of content to 4K picture quality for true-to-life images. Pair it with the powerful bass of the T420 Soundbar for an elevated viewing and listening experience and you can get this bundle with a discount of up to Php 29,999.

Meanwhile, the 50″ QLED 4K Q60C Smart TV has Quantum Dot technology that uses a billion color shades that mimic real life. This feature, along with the Surround Sound Expansion of the C400 Soundbar, brings you right into the heart of any scene. Enjoy this bundle with savings of up to Php 17,499.

Experience holiday bonding in style

Give your loved ones the gift of a topnotch viewing experience by elevating your home entertainment system with the 65″ Crystal UHD 4K CU8100 Smart TV. Besides its Dynamic Crystal Color technology that delivers lifelike details and hues, this TV has a sleek and slim design that fits harmoniously in any setting. The T420 Soundbar’s elegant form factor is the cherry on top of this entertainment system, which you can enjoy in this bundle with a discount of up to Php 18,999.

Get a freebie with every purchase

Apart from these bundles, Samsung is also giving away delightful freebies. Each purchase of the 55” Neo QLED 4K QN85C Smart TV, 55” S95C OLED 4K HDR Smart TV, or 55″ S90C OLED 4K Smart TV comes with a Q600C Soundbar, which uses Dolby Atmos/DTS:X technology to give 3D sound from every direction.

These exciting bundles and freebies are available from October 1 to 31, 2023, at any authorized Samsung dealers. More bundles are available in-store and on online platforms such as Samsung.com, Lazada, and Shopee. All bundles come with a one-year Premium Access to Disney+ worth Php 2,950.

Light up the holidays and turn it into a magical experience with Samsung’s enticing bundles and premium freebies. For more information, please visit samsung.com/ph.

*DTI Fair Trade Permit No. FTEB-176501 Series of 2023

Air conditioners are essential amidst the tropical climate of the Philippines. This is especially true for businesses, which must create a comfortable atmosphere for their guests on top of the services they provide. Energy consumption, however, is still a main concern as expenses are steadily rising due to inflation.

Business owners can cultivate a relaxing ambiance while getting the best value for money with the Samsung S-Inverter. The air conditioner uses the latest and most cutting-edge technology to bring cooler air while using less energy, so entrepreneurs can make their business dreams come true while managing expenses.

Samsung’s innovative air conditioner cools a room 47% faster so customers can enjoy a refreshing breeze even during opening time. The S-Inverter disperses cool air farther and wider, covering an entire room quickly within minutes and ensuring that customers are always comfortable.

Despite its power, the air conditioner is energy-efficient with Samsung’s Digital Inverter Boost technology. This keeps the desired temperature with less fluctuation while reducing energy usage by up to 73%.

The S-Inverter is designed to last longer with Samsung’s proprietary technologies. Triple Protector Plus prevents damage from power surges and electrical currents, while DuraFin protects the unit from corrosion. The two work together to bring fewer repairs and replacements. Samsung’s 10-year warranty guarantees long-lasting performance for bigger savings.

Samsung is the best and most reliable option for businesses when it comes to premium, innovative, and modern air conditioners. Discover the newest Samsung S-Inverter and Custom Cool Solution of Samsung Air Solutions at any authorized dealer or on samsung.com/ph.

The long wait is over! If you’ve been longing to get that Samsung mobile phone, TV or home appliance, the time has finally arrived as the Great Samsung Sale is back to give you the greatest discounts, freebies, and incentives this June 1 to 30, 2023.

For innovations that allow you to enjoy life even more, the Great Samsung Sale has incredible offers on select mobile devices, tablets, wearables, TVs, sound devices, home appliances and air solutions.

Upgrade your smartphone experience

Level-up your mobile experience with exciting freebies, big discounts, and additional savings via trade-in for select Samsung Galaxy devices exclusively on Samsung.com and Samsung Authorized Stores.

From June 1 to 25, enjoy your free Galaxy Buds2 Pro when you buy any of the Galaxy S23 Series or Galaxy Z Flip4. You can also receive a free Galaxy Watch5 4mm with a Galaxy Z Fold4 or if you buy a Galaxy S23 Series via trade-in. Get free Galaxy Buds Live, Clear Phone Case and Travel Adapter worth up to P9,900 with the Galaxy A54 5G or Galaxy A34 5G.

You can also get up to 25% off on select Galaxy devices plus additional discounts of up to P15,000 when you trade-in your old smartphone.

Game-Changing Home Entertainment

For game changing immersive entertainment, now is the time to get that Samsung TV or sound device you have been wanting. As Samsung’s biggest TV sale of the year, you can enjoy up to 50% off on select Samsung TVs and up to 41% in Sound Device savings. You can get premium freebies worth up to P82,998 on select TV products. Samsung is the global #1 TV brand for 17 consecutive years, so this is a sale that movie buffs, binge watchers and gamers should not miss out on.

Purchase ANY new Samsung TV or Sound Device during the sale period and get a raffle entry to win one of 17 premium items, including The Freestyle, MX-T70 Soundbar, Q Soundbar, or an 85″ Neo QLED 4K TV.

Great deals to make your home stand out

Give your home a glow-up with great deals on Samsung’s wide range of digital appliances including refrigerators, washing machines, and microwave ovens.

Get expanded fresh storage space and beautifully designed Samsung Refrigerators to make your kitchen look great with discounts of up to 24% off and premium freebies.

Keep it cool with discounts on Air Solutions

Experience WindFreeTM everywhere with smart and comfortable cooling for your own home. Get exclusive discounts on Samsung Windfree BESPOKE Line, or get the Triple Freebie Offer for the Windfree Bespoke Morning Blue which includes Free Delivery, Installation and a Samsung Air Purifier when you purchase at Samsung.com.

You’ll also love these great incentives when you shop on Samsung.com. Enjoy installment offers at 0% interest for up to 36 months with select credit cards from Metrobank, and have your items safely delivered for free to select areas nationwide.

Don’t miss this year’s Great Samsung Sale from June 1-30! Visit https://www.samsung.com/ph/ or any authorized Samsung dealer and their online channels to buy now.

SmartThings Station makes it easy for users to automate their smart home environment¹ offering compatibility with a wide range of smart home products.² You can also keep track of your devices with SmartThings Station. Misplaced your smartphone? Just double press the Smart Button to trigger a pre-set activation to have your phone ring nearby. SmartThings Station also acts as a powerful fast charging pad with up to 15W wireless charging.

To learn more about SmartThings Station and how it can help you make the most of your smart home ecosystem, take a look at the infographic below.

¹ Pre-setting is required for features in advance via the SmartThings app.
² Compatible devices only such as certified Zigbee or Matter devices.

As the smart home market continues to grow, users need simple, interoperable and dependable ways to connect a more significant number of devices. SmartThings Station offers quick setup and compatibility with a range of smart home products, including Matter devices, with the simplicity that users expect from Samsung. With SmartThings Station, users can automate different aspects of their home environment, setting routines that add convenience to their day and help to reduce energy waste such as switching off lights and appliances easily.

“Having a smarter home shouldn’t be complicated or expensive. So we wanted to create SmartThings Station as a simple, reliable and expandable smart home hub,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics. “The number of devices in a connected home continues to grow, especially in light of the recent Matter standard launch. We’re proud to play a role in making it easier to embrace this exciting technology.”

A Smarter Home With Minimal Effort

Samsung’s SmartThings Station is easy to set up. When a user powers the device on for the first time, pop-up messages will appear on a user’s Samsung Galaxy smartphone to help guide users through the connection process smoothly.² Users may also choose the option to efficiently onboard devices with a simple scan of a QR code³ with a smartphone camera.

Intuitively Adapts to Users’ Daily Routines

A smart home hub helps multiple devices, including thermostats, lighting and power outlets, seamlessly interconnect with other devices connected to the smart home server so they all work together to create a harmonized environment. SmartThings Station makes it easy to automate pre-set routines created via the SmartThings mobile app without requiring users to control individual devices manually.

With a press of the Smart Button on the SmartThings Station, users can activate a routine created on their SmartThings app. For example, when it’s time for bed, a quick tap could trigger a routine for sleep — which could turn off the lights, close the blinds and lower the temperature. Or, if a movie night is on the cards, a movie routine could turn on the TV and dim the lights. When leaving home, the SmartThings Station can turn off power outlets and unused appliances to save energy and activate a security system. Users might also want a gaming routine, which could activate specific TV and lighting settings and turn on “Do not Disturb” mode.

Consumers can trigger up to three different routines just by pressing the Smart Button, with short press, long press or double press activations. Routines can also be activated via the SmartThings app whether people are at home or away.

Find and Manage Your Devices Around Home More Accurately

SmartThings Station is also integrated with Samsung’s SmartThings Find, a rapidly growing asset tracking service. It helps users to find misplaced devices — double pressing the Smart Button can ring your nearby phone, making it easier to find.⁴

Serving as an always-at-home device scanner, SmartThings Station helps Samsung Galaxy users to keep track of the locations of their registered devices — from smartphones, tablets, watches and earbuds to personal belongings such as keys or a wallet that have a Galaxy SmartTag or SmartTag+⁵ device attached. By routinely scanning for devices, SmartThings Station will tell users the location of connected smart devices or tags around the home and share an alert on the user’s smartphone when a tag or device leaves or returns home.⁶

A Fast Charging Pad That Fits Perfectly in a Smart Home

SmartThings Station is also a powerful charging pad supporting up to 15W wireless charging.⁷ Fast charging is an ingenious addition to a smart home hub because it works so well with the rhythms of life. Users can choose to receive an alert when charging is completed so they can pick up play where they have left off or switch to charge another device.

Availability

SmartThings Station will launch in the U.S. and Korea. The device will be available in black or white from early February 2023 in the U.S. market.

¹ Up to 15W wireless charging is available for devices that support 15W. Actual charging speeds may vary by device and depending on usage charging conditions and other factors.

² Available on Samsung Galaxy Smartphones with SmartThings app installed.

³ Only for Matter devices with a QR code.

⁴ Requires turning on the feature on the SmartThings app. Users also can turn off the feature or replace it with other routines or trigger both simultaneously.

⁵ Galaxy SmartTag/SmartTag+ sold separately.

⁶ Requires set-up on the SmartThings app.

⁷ Wireless charger requires power connection.

Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices with Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology – where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi- admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix 1 is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem – from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates, and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs 2 and mobile devices— reached 100% growth in viewership 3 , and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way with One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch 4.

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK – the Samsung Health Stack – which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com