MANILA, Philippines (December 5, 2025) – Samsung highlights how connected innovations transform everyday living into a highly intuitive and effortless experience with the opening of its new SmartThings Home Showroom at the Science Hub Tower in Taguig. The showroom demonstrated how SmartThings enables Filipino homeowners to have complete control over every aspect of their living space through a single platform.

As the demand for intelligent household devices continues to rise, Samsung is uniquely poised to address the Filipino consumers’ demand for convenience, security, and energy efficiency in their living spaces. “We want to harness the power of AI technology and connected ecosystems to turn daily routines into effortless, personalized experiences for every modern Filipino home,” said President of Samsung Electronics Philippines, Roman Han. “Our goal is to create a home that works around every family, so they can focus on people and moments that matter most.”

A Connected Home That Works For You

The SmartThings Home Showroom gives guests a chance to experience firsthand how Samsung’s technology connects TVs, appliances, and devices to automate common home practices and create a seamless, responsive environment. In the living room, SmartThings links Vision AI TVs to immersive audio devices, like the Q-Series Soundbars, to deliver immersive entertainment. Families are in full control of their comfort with smart cooling solutions like the WindFree Air Conditioners, and tailor the ambiance of their spaces through customizable lighting.

For home offices, Samsung’s connected innovation increases productivity by streamlining work modes. Professional workers working from home can use SmartThings to connect the Smart Monitor M8 to Galaxy tablets to make content handoff between devices more seamless. They can even check their running appliances or manage their home security without leaving their workspace.

Furthermore, this cohesive ecosystem can also promote healthier habits to keep you on top of your wellness. You can make your workout routines more guided and data-driven by pairing your Galaxy watch to your Samsung TV and displaying your real-time health metrics on a bigger screen.

In the kitchen, Samsung Bespoke AI appliances support more thoughtful meal preparation. From accessing recipe ideas and tracking your available food stock to playing music while cooking, Samsung’s Side-by-Side Refrigerator Family Hub enriches the kitchen experience. Laundry and garment care innovations, such as the Bespoke AI Laundry Combo and the AirDresser, automate household chores, freeing up your time for other important activities.

At the end of the day, Samsung SmartThings lets you manage the temperature and lighting, or play relaxing audio from the Music Frame, to make your room a more conducive space for sleep

More Efficient, Future-Ready Business Operations

Aside from enriching daily life at home, Samsung’s connected innovation strengthens operational performance across industries by streamlining workflows, reducing inaccuracies, and improving service delivery. For retail and quick-service establishments, Samsung’s professional display range, powered by VXT CMS, can be used to present menu and promotional content to help drive impulse purchases.

For businesses in critical environments, integrated hardware, AI-powered tools, and SmartThings Pro provide real-time visibility and control over devices and the environment. Samsung Knox offers robust security and centralized management, both of which are crucial for businesses in high-compliance sectors. This portfolio of intelligent solutions helps organizations reduce downtime, optimize resource use, and maintain consistent service quality.

“Samsung aims to eliminate friction and achieve smarter outcomes as more businesses and households embrace connected solutions,” explained Han. “SmartThings is designed to create intelligent and convenient experiences, making both business organizations and Filipino homes ready for the future.”

MANILA, Philippines (December 4, 2025) – Samsung showcases how its powerful, connected innovations can help propel businesses towards the future with the inauguration of its Business Experience Studio and SmartThings Home Showroom, .

In 2024, KPMG Global Tech Report showed that 87% of organizations on average have successfully adapted technology to boost their profits over the last 24 months. This digital transformation was supported by government initiatives such as the e-Goverment Master Plan, as well as the increasing investments made by private sectors towards technology.

“Our goal is to empower every sector with innovations that make work smarter, businesses more efficient, and environments more connected,” said Roman Han, President of Samsung Electronics Philippines. “Every industry is operating in an era where speed, efficiency, and connectivity drive growth while also defining competitive advantage. This showroom demonstrates how AI-powered solutions and SmartThings-connected devices can come together to deliver meaningful solutions for real-world business challenges.”

Improved Efficiency and Strengthened Security

Samsung’s vision goes beyond hardware, introducing a full ecosystem that connects devices and management systems into a single platform, offering Filipino enterprises the tools to adapt in a dynamic business environment quickly. The Business Experience Studio features six immersive zones that exhibit how Samsung’s innovations can address sector-specific challenges and strengthen organizational performance.

In the hospitality sector, Samsung’s unified technologies streamline operations and elevate guest comfort. Frictionless check-in systems reduce manual workload, while in-room innovations—such as hospitality TVs paired with immersive audio devices—deliver premium entertainment. Smart cooling solutions, including the One-Way Cassette Air Conditioner and WindFree Air Conditioners, help create a relaxing environment in each room. These devices come together through SmartThings, which gives guests intuitive controls and makes their stay more personalized.

For businesses in retail or quick-service restaurants (QSRs), Samsung solutions optimize workflows and improve customer satisfaction. Samsung Kiosks enables fast, contactless, and accurate ordering. Its all-in-one payment and ordering system reduces wait times and minimizes errors, particularly during peak hours. Intelligent display solutions capture attention and drive impulse purchases by ensuring high-visibility of menus and promotional content, whether placed inside or outside the store. Through VXT CMS, retailers can update displayed promotional content across stores to encourage stronger customer response.

Samsung’s connected ecosystem transforms education and learning through interactive, flexible, and highly efficient environments. Devices such as the Galaxy Tablet and S Series tablets, along with interactive boards like the Flip Pro digital boards, and Samsung TVs, power collaborations in modern classrooms. Integrating Samsung DeX and AI-powered productivity tools enables students and teachers to work smarter and more collaboratively, transforming learning sessions into more engaging experiences.

Samsung’s rugged devices improve visibility and real-time coordination for industries that operate in challenging environments. Tools like the Galaxy XCover7 and Galaxy Tab Active5 are built to withstand harsh conditions, ensuring uninterrupted connectivity and productivity for frontline teams.

With security and centralized management equally vital for high-compliance sectors, Samsung Knox gives organizations full oversight of their device fleet, including instant broad instant broadcast messaging, secure location tracking, remote lock and wipe capabilities for lost or compromised devices, and constant performance and compliance monitoring. Combined with the expanded operational control of SmartThings Pro, these rugged solutions help safeguard sensitive data, streamline coordination, and strengthen business continuity in critical industries.

Seamless, Connected Home Experiences

In addition to the Business Experience Studio, Samsung also unveiled its SmartThings Home Showroom, which displays how Samsung’s connected innovations redefine domestic living. Through SmartThings, modern homes become an intelligent ecosystem where devices seamlessly communicate to create a more intuitive living experience. Aside from simplifying daily tasks, this also enriches homes for leisure or productivity through intelligent devices such as Vision AI TVs, connected monitors, and tablets. With full control over every room and appliance, homeowners experience a more responsive, personalized, and efficient home.

“The same vision that propels the development of our enterprise innovations also powers our dedication to elevating the home experience,” stated Han. “SmartThings is designed to simplify modern living. It allows homeowners to manage and control their home experience through intelligent solutions that make houses truly feel like home.”