Today’s women often have to balance their ambitious career goals with the daily task of caring for their families and their home. Supporting women as they continue to break boundaries, Samsung eases the load of taking care of the household with smart, reliable companions built to simplify routines and keep homes running smoothly day after day.

Samsung home appliances are built with AI-powered features that reduce physical effort and mental load that come with everyday household chores. This frees up valuable time and mental space, giving women greater freedom, comfort, and peace of mind at home. With SmartThings connectivity, these digital appliances automate tasks and let homeowners manage their homes more efficiently, allowing women to spend less time worrying about running the household and more time focusing on the things that truly matter.

Simpler, Smarter Kitchen Experience

Most daily routines involve planning and preparing meals in the kitchen. Samsung’s line of smart kitchen appliances helps simplify these moments, so you can spend less time planning and preparing meals and more time doing things you’re passionate about. 

Besides keeping your food items fresh, the Bespoke AI Side-by-Side Refrigerator Family Hub 20.9 cu.ft helps to ease your daily meal preparation with its built-in Family Hub display, which features a Daily Board and Planner to help you plan meals ahead or keep track of the ingredients in your refrigerator. When you need ideas for a quick yet healthy meal, you can play a cooking video you found online or access recipe recommendations based on already available ingredients in the refrigerator via the Family Hub screen. 

Cooking takes less time with the Samsung Smart Oven, designed to bring flexibility and convenience to the kitchen. Aside from looking stylish on the countertop, the 4-in-1 smart oven comes with multiple cooking functions, so you can grill, roast, reheat, or air fry your meals on only one device. The smart oven’s interior is made with ceramic enamel, which resists stains and bacteria and allows spills and grease to be wiped away easily. This not only keeps your smart oven looking pristine despite heavy use, it also gets you in and out of the kitchen quickly.

Fast and Effortless Laundry Days

For most women, their wardrobe is essential to help them feel more comfortable and confident daily. Samsung’s garment care and laundry innovations help women keep their clothes pristine without taking up too much time and effort. 

The Bespoke AI Front Load Washer and Dryer reduces the mental and physical load that every laundry day brings, handling the entire cycle from start to finish. The machine’s AI Wash feature takes the guesswork out of the washing process. It detects the fabric type and soil level of your clothes and adjusts your wash settings accordingly, delivering a thorough, yet gentle clean every time. 

On Super Speed, a full wash and dry cycle can be completed in as fast as 98 minutes. No matter how many clothes end up in the wash — from work outfits and school uniforms, to activewear after a hectic day — you can feel at ease knowing that your clothes will always be ready when you need them with your Samsung washer and dryer.

Seamless Home Management in Minutes

Samsung home appliances are designed to make life simpler, not more complicated. This includes setting up your home appliances on the SmartThings app. To save you even more time on managing your household devices, you can connect your appliances to the SmartThings app in three easy steps. 

First, download and open the app on your smartphone. Sign in to your Samsung account, and tap the “Add” icon or the plus sign on your dashboard and select the device you want to add. You can either search for your appliance’s category or scan the QR code on your Samsung device. Once your appliance is detected, simply follow the instructions on the screen to complete the pairing. To tailor your experience and make it more intuitive, you can rename your Samsung appliances and assign them to specific rooms through the app. 

This seamless setup ensures your home is ready to support your daily needs, leaving you with more time to spend on what matters.

Build the Home You Deserve with Samsung

Samsung home appliances are purposefully designed to help you balance your many roles with style and confidence. Create a home that fulfills your needs with Samsung home appliances and get up to 26% off on smart home appliances today. Promo runs until March 31, 2026.

Protect your premium household investments with Samsung Care+ Premium, available as an add-on purchase exclusively on the Shop app or the Samsung Online Store. Avail extended warranty coverage of up to 5 years* and certified expert services for home appliances, for as low as PHP 2,199.

For more information on Samsung digital appliances and Samsung Care+ Premium, visit https://news.samsung.com/ph/. 

* Including a 1-year warranty from purchase

MANILA, Philippines – Family life is the heart of every Filipino household: from busy mornings preparing for the day ahead, weekend gatherings with the entire family, to quiet evenings when everyone winds down after a long day. As daily routines grow more demanding, Samsung Bespoke AI appliances empower Filipino homes with technology that cares for the family’s everyday life.

By engineering its appliances to deliver intelligent, efficient, and reliable performance, Samsung brings meaningful value to Filipino families by giving them greater comfort and care, plus the peace of mind in knowing that their household will run smoothly each day.

Better Care in Every Home

Whether it’s a multi-generational residence or modern condo living in the city, Samsung ensures your home runs smoothly in the background so your family can live fully in the foreground, doing what they love most. Starting the day with preparing breakfast or packing baon for school and work is calmer with Samsung home appliances.

The Bespoke AI Family Hub Side-by-Side Refrigerator keeps food organized and fresh with powerful cooling, while the Family Hub screen makes planning meals and tracking ingredients effortless. You can view fridge contents through your smartphone, so you know what you need to shop for at the grocery store. The Samsung Smart Oven is the perfect addition to any home kitchen, making cooking faster without needing multiple appliances.

On laundry days, the Bespoke AI Front Load Washer and Dryer works to ease one of the most time-consuming household chores. Make every load feel lighter than ever. On AI Wash, it automatically senses fabric type, soil level, and load size, to set your cycle to the optimal wash settings. This means you spend less time doing the laundry and more time enjoying moments with your loved ones. When it’s time to rest for the evening, your room becomes truly relaxing with the WindFree Air Conditioner with SmartThings, which keeps the space cool and comfortable without harsh drafts.

More than delivering convenience, Samsung becomes part of the alaga or care you give your family—in preparing family dinners after a long day, storing the groceries you shopped for over the weekend, and keeping the home safe and comfortable for lolo, lola, and the children in the family.

Connected Living for the Whole Family

SmartThings ties all these intelligent appliances into one seamless, intuitive ecosystem to enhance daily convenience. Through the app, you are in control of your home. Whether it’s turning on the air conditioner before you come home or getting notified once the laundry cycle is finished, SmartThings makes smart living feel natural and effortless.

Furthermore, Samsung’s connected innovations create a home that responds to your family’s needs throughout the day.

Durability Built for Everyday Living

Filipino families value durability in their household appliances. Samsung’s Bespoke AI delivers on that front with durability that withstands real, everyday use and peak performance that lasts for years. Each appliance is crafted to ensure that families can rely on it day in and day out.

Samsung’s digital inverter technology optimizes and maintains the appliances’ performance while minimizing energy consumption. This ensures that every refrigerator, air conditioner, or washing machine continues to perform at their best through every stage of family life.

Reliable Performance and Lasting Support You Can Count On

Beyond premium hardware engineering, Samsung sets itself apart with an industry-leading commitment to offer long-term support for every consumer. With up to 7 years of software updates, digital appliances remain optimized, secure, and continuously improving over time.

Thanks to Home Appliance Remote Management (HRM), families gain a modern home care assistant. It performs proactive diagnostics to identify potential issues early and enables remote troubleshooting. This reduces the mental load of modern homeownership by consistently monitoring and maintaining home appliances to avoid disruptions to daily routines.

Samsung Care+ Premium reinforces the quality of your household investments, giving Filipino families an extra layer of confidence and true peace of mind. This proactive care service offers extended protection with up to five years of warranty coverage* as well as certified professional installation and maintenance services, to make sure that every home appliance stays in top shape and to keep everyday living running smoothly.

Smarter Homes and Stronger Connections with Samsung Home Appliances

Through appliances that offer intelligent efficiency and reliability, Samsung helps build homes that work smarter, so families can live better. More than simplifying routines, Samsung delivers lasting comfort, thoughtful care, and everyday convenience that transform the home into a space where togetherness naturally thrives.

As Samsung home appliances run in the background, Filipino families gain more time to focus on cherishing the shared moments that make a house truly feel like home.

Bring home stronger connections with Samsung and Globe GFiber. Unlock exclusive GFiber Prepaid premiums worth up to PHP 1,555, redeemable upon installation, when you purchase select Samsung Home Appliances from any of the participating Samsung stores. Scan the QR code on Samsung tent cards and fill out the form to check your area’s Globe GFiber serviceability. This offer is available until February 15, 2026 only.

Discover more reasons why Samsung home appliances make the best addition to your homes, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information about Samsung Bespoke AI digital appliances, visit https://news.samsung.com/ph/.

A well-cared-for home is one of the best gifts anyone can give their family — including caring for the smart appliances that shape the rhythm of our daily lives. With Samsung Care+ Premium available as a Samsung.com exclusive add-on to your TV and appliance purchases, you can give your premium TVs and appliances the expert care they deserve to keep them running at their best.

Offering professional preventive maintenance services along with above-standard warranty coverage, Samsung Care+ Premium ensures your premium household investments stay in top condition for years. By caring for your appliances, you can keep your home running uninterruptedly every day.

Certified, consistent care to keep homes running smoothly

Samsung TVs and appliances are built to deliver performance that you can rely on for years. Availing Samsung Care+ Premium for your digital appliances takes that longevity even further with expert services that help them run better, last longer, and stay efficient day in and day out.

Remote diagnostics keeps you proactive, allowing you to address issues before they disrupt your routine. This ensures your Neo QLED 8K Vision AI TV displays its breathtaking visuals in 8K clarity for even longer, so you can keep enjoying your family movie marathons or gaming sessions without worrying about interruptions.

Professional maintenance services help keep laundry days feeling lighter and easier by ensuring the Bespoke AI Front Load Washer and Dryer Combo delivers intelligent efficiency for years to come. Regularly scheduled check-ups maintain the overall cooling performance of the Bespoke AI Family Hub Side-by-Side Refrigerator, helping keep your food fresher for longer. This also helps ensure your Samsung Smart Oven performs reliably, so cooking for the family will always feel as enjoyable as ever.

With Samsung Care+ Premium, your TVs and appliances receive professional care from the very start. Expert installation services make sure appliances like the WindFree Air Conditioner with SmartThings are optimized for peak performance from day one. Meanwhile, scheduled cleaning services help the air conditioner consistently deliver efficient cooling, keeping your home comfortable at all times.

Through expert services, Samsung Care+ Premium ensures that every smart feature you invested in continues to deliver comfort, reliability, and convenience year after year.

Longer protection coverage for lasting peace of mind

Samsung Care+ Premium provides professional care and protection for your smart home appliances, as your trust in your TVs and appliances will always remain. Every TV and digital appliance is supported with expert care and protection to maintain peak performance over time.

Beyond expert servicing, Samsung Care+ Premium keeps your appliances protected for the long haul with up to 5 years extended warranty coverage* for your premium TVs and appliances. This saves you from repair costs and lets you enjoy moments at home with the knowledge that your premium investments will continue to deliver efficiency, reliability, and convenience for years.

Be in charge of your home with Samsung Care+ Premium

Give yourself and your loved ones true peace of mind with Samsung Care+ Premium, available as an add-on to your TV and appliance purchases on the Samsung Online Store or the Shop app for as low as PHP 2,199. Get the Samsung Care+ Premium today and enjoy expert services and extended warranty coverage of up to 5 years* for your premium household investments at up to 30% off, until December 31, 2025, only.

Taking charge of your appliance care becomes even more rewarding. Earn Samsung Rewards points and redeem exclusive perks or benefits when you invest in premium care for your digital appliances.

* Including a 1-year standard warranty from purchase

Imagine waking up to a home that anticipates your needs without you needing to lift a finger, with smart appliances learning your routines from day to night, and helping you flow through your tasks at home simply yet effectively.

Step into the future of an interconnected AI Home with Samsung’s Bespoke AI appliances that come complete with security solutions such as Samsung Knox and intelligent features to transform your home living for the better.

Undivided attention on every task

As you go about your daily routine in your AI Home, thoughts about upcoming tasks often surface before you’ve completed what’s in front of you. With Bixby, Samsung’s voice assistant that is fully integrated into the Bespoke AI appliances, you can capture these ideas instantly and set them in motion, without ever interrupting your workflow.

Simplified food management with the Bespoke AI Refrigerator’s 9” AI Home Screen

For instance, while you put together lunch, you might realize you’re running low on ingredients that you inputted the week before. Simply say, “Hi Bixby, can you recommend a vegan recipe?” Then let the 9” AI Home LCD screen on your Bespoke AI Refrigerator look up recipes and you can even send cooking instructions directly to connected cooking devices – like your Bespoke AI Oven – via SmartThings, making meal preparation smooth and convenient.

Then cue, “Hi Bixby, tell me about my schedule for today.” and watch as Voice ID, a new feature of the upgraded Bixby, recognizes your voice and shows you your calendar on AI Home screen, so you can start planning your next grocery run.

A simple voice command to Bixby, controls multiple devices at once

Whilst keeping your attention on the meal in front of you, you can also control multiple other connected devices with a single voice command – “Bixby, clean the living room with the robot vacuum and start the washing machine with the ‘AI Wash’ cycle” so your AI Home kickstarts your other tasks ahead of time.

Peace of mind wherever you might be

An AI Home experience does not only simplify chores, but it also adapts seamlessly to every household’s unique dynamic to enable you – as a caregiver, parent or devoted pet owner – to take better care of your loved ones even when you are not at home.

Stay updated & ensure your loved ones’ safety with Family Care

Whether you have elderly family members at-risk of falling, young children or pets who might get up to mischief, Family Care, a new SmartThings service sends you and your other family members notifications if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity.

While remotely monitoring your home, enjoy complete peace of mind knowing that your Bespoke AI appliances are tightly secured by Samsung Knox. Bespoke AI appliances launched in 2025 are all coming with Knox Matrix,  an enhanced security method that enables users continuously monitor products’ security status, and some of them also include the application of Knox Vault which protects sensitive user information by storing it in a separate hardware chip.

Your chores on autopilot

Return to a peaceful sanctuary after a hectic day as your AI Home completes household tasks beforehand.

Intelligently schedule daily to-dos like cleaning the house when you are not around with SmartThings’ Away Mode. Forgot to switch off your Bespoke Al WindFree air conditioner before leaving the house?  The SmartThings App which detects when you’re not within a present distance of your home through your smartphone’s GPS automatically switches off the air conditioner, ensuring you save energy and unwanted costs.

AI Energy Mode makes it easy for users to take action with our energy-saving tips and automations features

An AI Home delivers convenience, care and savings in every daily routine. Whether you own a Bespoke AI Top Load Washer, a Bespoke AI refrigerator or other Bespoke AI range appliances, optimize your energy consumption by activating AI Energy Mode through the SmartThings app, and monitor, track and reduce your energy consumption for better cost savings, starting today.

MANILA, PHILIPPINES  – March 17, 2025 — Summer in the Philippines promises to be one of the hottest yet, with temperatures expected to soar up to 39.8°C by April and danger-level heat indices of 49 to 51°C recorded as early as March. As the heat intensifies, comfort, cooling, and quality sleep are no longer a luxury but a necessity, which Samsung’s AI Windfree air conditioners provide. This innovative device creates a perfect balance of energy savings, convenience, and wellness, offering more than cooling—-it creates a healthier, more comfortable living space. 

Designed with sustainability and efficiency in mind, the Samsung AI WindFree AC optimizes its cooling performance, maintaining consistent comfort and low energy consumption. This cutting-edge feature highlights the essential considerations for every household to provide mental and physical comfort. 

Premium Companion for Comfort at its Core

Samsung’s AI WindFree air conditioners are a game-changer for keeping cool during the hot summer months. The WindFree Cooling Technology creates a gentle, comfortable, breeze-free experience, while its Fast Cooling feature can cool a room up to 43% faster. Instead of blasting air directly, the 23,000 Micro Airholes eliminate unpleasant drafts and ensure a calm environment.

Meanwhile, Good Sleep Mode optimizes the sleeping environment by maintaining an ideal temperature for uninterrupted relaxation, focus, and restful sleep. The AI Energy Mode automatically adjusts cooling by adjusting settings based on room conditions for maximum efficiency, offering up to 77% energy savings. 

Controlling temperature has never been easier, thanks to the SmartThings App, which is accessible on devices like the Galaxy Tab A9. You can adjust settings from anywhere at your convenience. With its advanced air purification system, the Clean Air: Air Purifier equips the AC with multi-layered filters to keep indoor air clean and free from harmful particles, ensuring a healthier environment for you and your family. 

Elevate Your Cooling Experience with Samsung AI WindFree

Samsung ensures that comfort and convenience go hand in hand with its AI WindFree AC lineup, designed to provide exceptional cooling performance for every home. This summer, enjoy another Free on the delivery of your chosen unit. 

The elegant Bespoke Windfree Midnight Black adds a touch of sophistication to your space. It combines WindFree technology with a sleek, stylish design in Midnight Black, perfect for modern interiors. Meanwhile, the versatile Windfree Comfort offers practical and effective cooling with essential features for everyday use. 

Experience luxury with the Windfree Premium, an ideal blend of innovation and style with advanced features like AI Auto Cooling and enhanced energy saving. Lastly, maximize your premium cooling experience with the feature-packed Windfree Premium Plus, which includes superior air purification and additional smart functionalities for maximum comfort and health benefits.

With these outstanding models and a complimentary delivery service, there’s never been a better time to upgrade to Samsung’s cutting-edge Windfree technology. 

Comfort Cooling Like No Other with Samsung AI Windree

Elevate your home and health with Samsung’s innovative ecosystem. You’re not just making your home cool—you’re creating a smarter, healthier, and more restful living experience. Samsung’s innovative ecosystem lets you work smarter, stay healthier, and enjoy effortless comfort at home to new heights—all interconnected through AI-powered technology. 

Transform your home into a haven of comfort this summer effortlessly with Samsung AI Windree AC. For a limited time, when you purchase any Samsung wall-mounted split-type air conditioner from March 1 to March 25, 2025, you’ll also enjoy a free Galaxy Tab A9 Wi-Fi and Galaxy Fit 3 — adding comfort and convenience to your everyday life. 

Smart Cooling and Wellness Made Easy with Free Galaxy Gifts

Gone are the days of manually adjusting your air conditioner. The Samsung AI WindFree ACs seamlessly integrate with the Galaxy Tab A9 Wi-Fi via the SmartThings App, letting you control the perfect room temperature with just a few taps. This ensures energy efficiency without compromising comfort. Meanwhile, the Galaxy Fit 3 helps you monitor your activity, sleep, and fitness, making it an ideal partner to achieve your wellness goals. 

Complete your comfort cooling towards healthier living with the Galaxy TAB A9 Wi-Fi and Galaxy Fit 3 for free until March 25. Shop now through the Samsung Online Store or the Samsung Shop App to claim your free Galaxy gifts. Don’t wait—embrace a cooler, smarter, healthier summer today!

*DTI Fair Trade Permit No. FTEB-215989 Series of 2025

MANILA, Philippines – January 29, 2025 – Lunar New Year is a time for family, laughter, and traditions that unite generations. As we welcome the Year of the Wood Snake, we celebrate its symbolism of renewal and good fortune. Much like the snake shedding its skin for a fresh start, this is a wonderful time to refresh your home entertainment with Samsung’s big Crystal UHD TVs, enhancing the enjoyment of your family celebrations.

Elevate Your Celebrations with Unmatched Entertainment

As the Global No. 1 TV brand, Samsung’s new lineup of big TVs, including the  75” Crystal UHD DU700 4K Smart TV and 65” Crystal UHD DU700 4K Smart TV, are designed to deliver an immersive, theater-like experience. Perfectly paired with the Samsung Soundbar, these TVs are ideal for movie marathons, celebrating the Lunar New Year fireworks countdown, or singing along to your favorite karaoke hits.

Experience vivid visuals with the PurColor technology, which offers a vibrant range of colors for optimal picture quality and a truly immersive viewing experience. With a 4K upscaling feature, these TVs elevate content to 4K quality, delivering stunning clarity and lifelike visuals that make every moment feel as vivid as the celebrations themselves.

Enhance the festive spirit even further this Lunar New Year by pairing your Samsung TV with a Samsung Soundbar for a truly immersive audio-visual experience. The Soundbar’s Q-Symphony technology takes home audio to new heights by seamlessly integrating the TV and Soundbar speakers, delivering rich, 3D surround sound that fills the room. From the energetic beats of lion dance performances to traditional music during family reunions, this pairing creates the perfect festive atmosphere, making your celebration vibrant and unforgettable.

Smart Homes for an Interconnected Living

Samsung’s big TVs do more than enhance your viewing experience—they seamlessly integrate into your smart home. With the SmartThings feature, your TV becomes a central hub, enabling you to effortlessly control lights, adjust the thermostat, or monitor security cameras. Beyond smart home convenience, these TVs also prioritize your peace of mind. 

With built-in Samsung Knox Security, your data is safeguarded across hardware, platforms, and services. Enjoy endless content with complete confidence as these TVs deliver an immersive entertainment experience with unmatched security and connectivity.

Celebrate the year of the wood snake with Samsung’s exclusive offers! From January 1 to March 31, enjoy incredible deals on Samsung’s Crystal UHD lineup. Get a Disney+ Annual Premium Plan* worth PHP 4,190, a Globe GFiber Plan with free installation, modem, and one week of unlimited fiber internet worth P1,499, plus up to 38% off on select models. Visit samsung.com/ph/offer/online/2025/samsung-big-tvs/

to explore all the deals and make this season unforgettable!

*Subscription required

Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all. 

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.” 

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience. 

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location. 

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years. 

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. Through a revolutionary partnership with Dexcom and with AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly. 

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products. 

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs. 

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity. 

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials. 

Samsung is continuing its work with Harman to bring best-in-class in-cabin experiences to more vehicles, as well. Specifically, the two companies are working on a new in-vehicle avatar that works with Harman products like Ready Care and Ready Vision, acting as a hands-free digital copilot to anticipate needs while drivers focus on the road. The avatar offers personalized, AI-powered interactions, responding naturally through voice and visuals to create a connection that feels friendly, easy, and approachable.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone. 

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.  

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data. 

Achim Steiner, Administrator of UNDP, joined VP Chung on stage to provide an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals. 

MANILA, PHILIPPINES — With electricity costs on the rise, staying comfortably cool at home can feel like a trade-off. However, Samsung’s WindFree air conditioners enable homeowners to have the best of both worlds, enjoying optimized comfort while saving energy.

“At Samsung, our goal is to develop meaningful AI technology that truly makes daily lives better. We seek to make home living more efficient and comfortable through our AI-powered appliances, which extends to our air conditioners developed with energy-reducing technology,” said Dale Lovely, Head of Air-Conditioners Business for Samsung Electronics Philippines.

Apart from its cooling capabilities, Samsung’s WindFree Air Conditioners are powered by the latest AI technology to make them more energy-efficient for lower electricity consumption.

Where Optimized Comfort Meets Energy Efficiency

Understanding the challenge of balancing electricity bills and the comfort of one’s home, Samsung introduces energy efficiency innovations to alleviate homeowners’ worries. For more efficient cooling, WindFree air conditioners feature ECO mode, which uses less compressor capacity than Normal mode to reduce energy consumption.

ECO Mode optimizes the air conditioner’s cooling performance according to the temperature outside, the number of people in the room, and the ambient temperature for your peace of mind.

Most importantly, these WindFree air conditioners integrate energy efficiency into your lifestyle through Samsung’s seamless, connected solutions. SmartThings Energy empowers users enabling them to track, monitor, and control the energy their air conditioners consume. If your estimated energy usage exceeds your target, SmartThings automatically adjusts the air conditioner’s consumption to help you stay within your limits. Additionally, SmartThings Energy can notify you if you leave home with the air conditioner still running.

Moreover, SmartThings AI Energy Mode can help you save up to 20% of energy consumption by identifying when you exceed your energy usage goal and detecting inefficiencies in device usage patterns that may lead to energy waste.

As consumers become more conscious of their energy usage, this air conditioner stands out as a smart choice for those looking to make a positive impact while enjoying modern conveniences. To learn more about Samsung’s energy-efficient air conditioners, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

MANILA, Philippines— Home appliances are essential to modern living, as the right device can elevate daily routines, save time, and increase convenience – all of which Samsung delivers to Filipino families. With its Side-by-Side Refrigerator, Samsung helps homeowners make room for everything they need and more, seamlessly integrating into your lifestyle and transforming how you experience daily meals and festive gatherings.

Bigger, Cooler, Better

Imagine a space where everything has its rightful place, and you no longer have to worry about squeezing in groceries and food containers in random nooks and crannies. The Samsung Side-by-Side Refrigerator makes tightly packed storage a thing of the past, offering a smart organization solution through SpaceMax Technology.

The refrigerator’s unique SpaceMax Technology creates a larger storage capacity, boasting a 583-liter space. This technology enables the refrigerator’s walls to be much thinner, using a minimal amount of high-efficiency insulation to avoid compromising energy efficiency and increasing the size of the refrigerator itself.

Despite offering significantly larger storage space, its external appearance maintains a neat, minimalist appearance that fits perfectly in your kitchen. With a stylishly integrated design that features beautiful flat doors, recessed handles, and a hidden display, the Side-by-Side Refrigerator enhances both aesthetics and functionality, making it a stylish yet practical addition.

With just the click of a button, Power Cool delivers powerful blasts of cold air to rapidly chill groceries and beverages, and create ice. Power Cool becomes especially valuable during casual gatherings, birthday parties, or festive celebrations, ensuring everything stays chilled and ready to enjoy.

Smart, Future-Ready Living

More than just a place to store and chill your food, the Samsung Side-by-Side Refrigerator is thoughtfully designed with the present and future in mind. The refrigerator leverages cutting-edge technology for effortless management and reliable durability, making every day just a bit easier and every moment in your kitchen a little more meaningful.

Samsung makes caring for your appliances a breeze with the SmartThings app* that brings all your appliances together in one place. Using your phone and connecting it with the refrigerator’s embedded wi-fi, you can track and adjust its performance through the SmartThings app and even diagnose issues anytime and anywhere. This way, you can effortlessly stay on top of things and spend more time enjoying your time at home.

Even with the Side-by-Side Refrigerator’s powerful cooling capabilities, you can rest easy knowing that SmartThings AI Energy Mode keeps energy consumption in check, allowing you to enjoy freshness while saving up to 10 percent** of energy. When activated, the system automatically adjusts the compressor speed and the defrost cycle based on how you use the refrigerator and the surrounding environment, so it runs more efficiently and saves you money in the long run.

With the Samsung Side-by-Side Refrigerator, you’ll find yourself eager to stay home and share meals with your family more often! Create cherished moments around the dining table, knowing that your food is stored at its best, and rest easy knowing your refrigerator is built to support your family for the years ahead. To purchase your own Side-by-Side Refrigerator, go to  https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

*Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

**The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

MANILA, Philippines – Global no. 1 TV and Soundbar brand, Samsung proves that bigger is undeniably better with the debut of its super big TV line-up, featuring the 98” Crystal UHD 4K Smart TV, 85″ Crystal UHD 4K Smart TV, and 75” Crystal UHD 4K Smart TV.  The TVs’ lifelike visuals and vibrant picture quality enhanced with larger screens, paired with free full access to exciting shows with the all-new Samsung TV Plus, an in-app FREE streaming platform, to create the ultimate home entertainment experience for superior, cinematic moments.

Massive in Size, Infinite Entertainment

The 98” Crystal UHD 4K Smart TV delivers an optimal picture that is tailor fit for a super big screen to make watching your favorite content all the more immersive, powered by Supersize Picture Enhancer. With noise reduction, sharpness reinforcement, and intelligent black enhancement technologies, the Crystal UHD 4K TV ensures you enjoy your content from Samsung TV Plus in the highest resolution possible. 

With 4K UHD Resolution that brings content in stunning clarity and a wide selection of shows and movies, Samsung’s super big TVs have everything you could want in a TV and more, all wrapped up like the big holiday present you’ve been searching for.

With vibrant colors and exceptional motion enhancements, Samsung’s Crystal UHD TVs boast optimal displays beyond comparison. PurColor expresses a huge range of colors for fine-tuned, vibrant visuals while Motion Xcelerator delivers motion clarity for the game content you love up to 4K 120Hz.

Not only do Samsung super big TVs deliver life-like, vibrant picture quality, but they also elevate your entertainment with the newest addition to Samsung TVs, Samsung TV Plus. As an in-app free streaming platform, Samsung TV Plus offers a wide range of live TV channels across entertainment, news, movies, and more. The streaming service has exciting global live TV channels, including MythBusters, Survivor, and Don’t Tell The Bride.

Seamless and Secure Connectivity

With Samsung’s super big TVs, connectivity and security are also on a whole other level. SmartThings, an app that lets you manage all your smart home products with your device, turns your phone into a remote. The app makes it easier to control the TV’s different features and capabilities, from adjusting the volume to launching apps. 

Knox Security, Samsung’s multilayered security system, safeguards the seamless connectivity between your smartphone and Samsung TV. This innovative security program functions in all areas of your TV, including hardware, platform, and service solutions, so you can watch endless content anytime worry-free.

Embrace the ultimate holiday upgrade with a Samsung super big TV—the must-have for delivering bigger, richer moments everyone will enjoy. This season of giving, enjoy Samsung’s limited offer on the supersized Crystal UHD line-up at irresistible deals. Plus, enjoy your favorite shows and movies with a Disney+ Annual Premium Plan* worth PHP 4,190, Globe GFiber Modem, Installation, and Unlimited internet  connection for 1 week worth PHP 1,499, and a Premium Service Pack worth PHP 10,000. Visit samsung.com/ph to learn more about Samsung’s holiday TV deals. 

*Subscription required