[Manila, Philippines – October 14, 2026] – Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFreeTM technology, which has been refined over the past decade and now anchors the latest WindFree AI Expert Split Type Air Conditioner. This model features a streamlined form that allows the air conditioner to fit naturally into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device¹ and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode².

Laundry Solutions for Evolving Business Needs

Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete³, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes⁴.

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations⁵ which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

Inside Samsung’s vision for a more intelligent kitchen, which works to support everyday decision-making.

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Cloud intelligence makes it possible to recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items. 

Beyond the Purchase: Appliances That Evolve with Users

Connecting appliances, services and software experiences through the SmartThings ecosystem.

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates⁶. The latest update in September included upgrades to Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby⁷ experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service⁸, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

To find out more about Samsung’s latest home appliances innovations, visit samsung.com/ph.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

2. Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.

3. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.

4. Individual results may vary based on actual load contents.

5. Based on internal testing. Compared to a Samsung conventional model without VRT+

6. The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.

7. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).

8. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers, with sales of Samsung AI appliances rising by more than 30% from 2024 to 2025. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s WindFree AI Expert Split Type Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in the Philippines, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the WindFree AI Expert Split Type Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments.  This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared. 

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, users can keep track of what they already have and identify what they need.⁵ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁶ to see if you have what you need via the SmartThings app⁷ – no more guessing and ending up with items you don’t actually need.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.  

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display⁸. Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones. 

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash uses multiple sensors to detect load weight and five different fabric types⁹, automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹⁰ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant supports conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash helps optimize care for each supported load with less manual input.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better. 

Try SmartThings here.

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN

3. Pair your WindFree AI Expert Split Type Air Conditioner air conditioner with a Galaxy Watch via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3.

4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

5. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. Recognition uses AI models that may be updated periodically to help improve performance.

6. The user may need to manually check and adjust the list to ensure its accuracy.

7. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

8. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

9. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

10. Based on an AI-created algorithm and internal testing using the AI Wash cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritize, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.    

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year. 

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster¹ than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centers that will define future economies. 

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started. 

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centers where cooling and ventilation are critical to keep crucial systems and operations going.

Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centers

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.  

Whether it’s a beach resort, or a cutting-edge data center, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanization, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimize and expand their operations. Through integrated solutions that empower enterprises to optimize operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

1.SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)

MANILA, Philippines (September 22, 2026) – Samsung Electronics is bringing its vision of AI-powered connected living to Cebu as its line of home appliances, SmartThings ecosystem, and smart building technologies are set to be integrated into the premium mixed-use development, Granz Forest Park. Samsung aims to use the project as a springboard to expand its residential and building solutions business across Southeast Asia.

On September 17, Samsung inked an agreement with specialized real estate developer DH Plus. Under the agreement, Samsung is set to provide AI-powered appliances and integrated B2B operational solutions—including SmartThings Pro and b.IoT—for the Granz Forest Park development project in Cebu. DH Plus specializes in high-end residential, hotel, and resort developments in Korea and overseas and is responsible for the Granz Forest Park project.

“This partnership represents a meaningful example of introducing a customized, integrated AIoT-based operational solution spanning both residential and commercial spaces,” said Hwang Tae-hwan, Executive Vice President and Head of Samsung Electronics’ B2B Integrated Offering Center. “Building on this collaboration, we will actively participate in mixed-use development projects that utilize integrated B2B operational solutions across the Southeast Asian market.”

Scheduled for completion in 2030, Granz Forest Park will be a state-of-the-art premium mixed-use complex built around artificial intelligence of things (AIoT) technology. The approximately 66,000-square-meter site will feature three residential buildings, one hotel, and private villas. It will also include commercial facilities where visitors can experience K-beauty and K-food, the membership-based “Granz Club,” and an international school. A walking trail connecting the complex to a mangrove ecological park will provide residents and visitors with opportunities for relaxation and leisure in a natural setting.

Samsung Electronics will create customized AI Home environments in the complex’s residential facilities by integrating AI-powered appliances with SmartThings. The company will also introduce SmartThings Pro, its B2B connectivity and integrated control platform, to support the safe and efficient operation of the complex.

The residences and hotel will be equipped with a range of AI-powered appliances, including televisions, air conditioners, refrigerators, and washing machines. Residents and hotel guests will be able to access the AI Home services immediately after signing in to SmartThings once. Through SmartThings, they will also be able to control in-room devices from a single platform, making their living and accommodation experience more convenient.

Residential facility managers will be able to remotely monitor equipment conditions through SmartThings Pro. This will enable them to respond to issues quickly and operate the facilities efficiently while minimizing the need for on-site visits.

Samsung Electronics will also deploy its integrated building solution, b.IoT, to manage common areas such as community facilities and swimming pools, as well as infrastructure including hot-water and boiler systems. b.IoT is a solution that provides integrated control and management of heating, ventilation and air-conditioning, lighting, and electrical systems while using energy algorithms to improve a building’s energy efficiency.

The company plans to apply b.IoT to the commercial facilities, hotel, and international school as well, enhancing operational and management efficiency. Using digital twin technology, which creates a three-dimensional representation of an actual building, operators will be able to monitor the condition of major equipment and predict when maintenance will be required. An AI agent will also enable integrated monitoring and control of HVAC, lighting, electrical, and security systems.

MANILA, Philippines (July 9, 2026) – The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV¹, with 3 in 4 Filipinos streaming video content². Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value³.

For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinforcing its position as the global No. 1 TV brand for 20 consecutive years, Samsung continues to redefine TV viewing with its newest Vision AI TVs.  

Combining advanced intelligence with breakthrough display technologies, the latest Vision AI TVs create smarter, more immersive home entertainment experiences for consumers.

Vision AI Companion Creates TVs That Understand You

Perhaps the clearest example of Samsung’s vision for the future of television is its Vision AI Companion technology. Built on advanced natural language processing, Vision AI Companion transforms the television from a passive display into an active participant in the entertainment experience. 

This intuitive technology enables viewers to interact with their TV in a conversational manner. They can simply ask for real-time recommendations, inquire about cast information while watching a show or movie, or seek the latest statistics of their favorite team in the middle of a live broadcast. 

This intelligence extends through the integration of AI Football Mode– Instead of relying on generic picture settings, the TV recognizes football content and automatically optimizes picture and sound settings designed to recreate the atmosphere of the pitch right at home. 

Micro RGB Delivers Micro-sized Precision and Unlocks a New World of Color

The new Samsung Micro RGB Vision AI TV also sets new benchmarks for premium display performance — the embodiment of Samsung’s strategy of reshaping TVs through precision engineering, intelligent software, and an expanded content ecosystem.

This new technology reproduces an ultra-wide spectrum of colors by deploying microscopic red, green, and blue (RGB) backlights working together with remarkable precision. This results in lifelike visuals with brighter images, richer contrast, and less color bleed.The TV’s display is driven by the Micro RGB AI Engine Pro, which simultaneously handles 4K upscaling, color enhancement, and sound optimization. To complement this, the Micro RGB Precision 100 reproduces colors with extraordinary accuracy, while the Glare Free Display eliminates distracting reflections to allow viewers to stay immersed in their entertainment regardless of lighting conditions. 

The TV also offers a smooth, ultra-fast gaming experience through its Motion Xcelerator. It supports VRR gaming at up to 165Hz, providing fluid, lag-free gameplay. Additionally, the Gaming Hub streamlines every playing session by bringing together console games, cloud gaming services, and apps within a single interface, complete with personalized recommendations.

The AI Sound Controller Pro feature enables viewers to independently adjust their audio settings to suit different types of content, while Live Translate detects the language of the series or movie being played and generates subtitles in the viewers’ preferred language. 

Mini LED Enhances Viewing with Monumental Depth and Dynamics

Samsung’s new Mini LED Vision AI TV meanwhile reinforces that modern viewing experiences are defined by visual excellence coupled with intelligent adaptation. Powered by the NQ4 AI Gen2 Processor, the TV uses 20 unique AI neural networks to continuously analyze what is on screen and optimize both picture and sound accordingly to deliver the best possible experience for every viewer.

Utilizing significantly smaller backlights than conventional LED televisions, the Mini LED Vision AI TV achieves far more accurate control over brightness and shadow. Moreover, the TV produces stronger contrast, with truer blacks and brighter colors, as well as remarkable depth across every scene. Pure Spectrum color builds upon this foundation, rendering pixel-level color accuracy that preserves natural-looking hues across an expanded color gamut. Meanwhile, Mini LED HDR enhances the realistic display by revealing greater detail in both the darkest and brightest parts of the image to create picture quality that feels more dimensional and immersive.

Similar to the Micro RGB Vision AI TV, the Mini LED Vision AI TV also makes gameplay exceptionally smooth — even for VRR titles up to 4K 144Hz. Through the AI Gaming Optimizer, the TV eliminates the need for manual configuration as it automatically recognizes game genres through real-time analysis and adjusts display settings to maximize responsiveness and visual clarity.

SmartThings Connectivity Builds TVs that Evolve with the Modern Home

As consumer demands for TVs that do more continue to grow, Samsung designed its Vision AI TVs to also serve as intelligent control hubs of the modern home. The built-in SmartThings integration connects Vision AI TV to compatible smart home devices, making the TV the “command center” for the household. Through this, users are able to monitor their smart appliances and manage their energy consumption on AI Energy Mode directly from the television screen.

Samsung’s broader vision for the TV experience extends beyond entertainment, viewing televisions as a long-term investment that evolves alongside new technologies and changing consumer lifestyles. Driven by the One UI Tizen OS, the interface of Vision AI TVs is designed to remain seamless and intuitive over time, supporting up to seven years of free OS upgrades.

Samsung Vision AI TVs: Shaping the Future of Viewing

After two decades as the global No. 1 TV brand, Samsung aims to continue to push beyond conventional televisions design to create experiences that are smarter, more immersive, and built around the modern consumer. 

See what’s possible with Samsung Vision AI TVs on samsung.com.ph. Get premium care for your TV when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy an extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/. 

1 Data from Samsung PH CMI – Brand Health Tracker for TV
2 Streams and Screens: The Philippines Unlocking Filipino Viewing Behavior and Ad Engagement. https://www.magnite.com/research/streams-screens-philippines/
3 Data from Samsung PH CMI – Brand Health Tracker for TV

Today’s women often have to balance their ambitious career goals with the daily task of caring for their families and their home. Supporting women as they continue to break boundaries, Samsung eases the load of taking care of the household with smart, reliable companions built to simplify routines and keep homes running smoothly day after day.

Samsung home appliances are built with AI-powered features that reduce physical effort and mental load that come with everyday household chores. This frees up valuable time and mental space, giving women greater freedom, comfort, and peace of mind at home. With SmartThings connectivity, these digital appliances automate tasks and let homeowners manage their homes more efficiently, allowing women to spend less time worrying about running the household and more time focusing on the things that truly matter.

Simpler, Smarter Kitchen Experience

Most daily routines involve planning and preparing meals in the kitchen. Samsung’s line of smart kitchen appliances helps simplify these moments, so you can spend less time planning and preparing meals and more time doing things you’re passionate about. 

Besides keeping your food items fresh, the Bespoke AI Side-by-Side Refrigerator Family Hub 20.9 cu.ft helps to ease your daily meal preparation with its built-in Family Hub display, which features a Daily Board and Planner to help you plan meals ahead or keep track of the ingredients in your refrigerator. When you need ideas for a quick yet healthy meal, you can play a cooking video you found online or access recipe recommendations based on already available ingredients in the refrigerator via the Family Hub screen. 

Cooking takes less time with the Samsung Smart Oven, designed to bring flexibility and convenience to the kitchen. Aside from looking stylish on the countertop, the 4-in-1 smart oven comes with multiple cooking functions, so you can grill, roast, reheat, or air fry your meals on only one device. The smart oven’s interior is made with ceramic enamel, which resists stains and bacteria and allows spills and grease to be wiped away easily. This not only keeps your smart oven looking pristine despite heavy use, it also gets you in and out of the kitchen quickly.

Fast and Effortless Laundry Days

For most women, their wardrobe is essential to help them feel more comfortable and confident daily. Samsung’s garment care and laundry innovations help women keep their clothes pristine without taking up too much time and effort. 

The Bespoke AI Front Load Washer and Dryer reduces the mental and physical load that every laundry day brings, handling the entire cycle from start to finish. The machine’s AI Wash feature takes the guesswork out of the washing process. It detects the fabric type and soil level of your clothes and adjusts your wash settings accordingly, delivering a thorough, yet gentle clean every time. 

On Super Speed, a full wash and dry cycle can be completed in as fast as 98 minutes. No matter how many clothes end up in the wash — from work outfits and school uniforms, to activewear after a hectic day — you can feel at ease knowing that your clothes will always be ready when you need them with your Samsung washer and dryer.

Seamless Home Management in Minutes

Samsung home appliances are designed to make life simpler, not more complicated. This includes setting up your home appliances on the SmartThings app. To save you even more time on managing your household devices, you can connect your appliances to the SmartThings app in three easy steps. 

First, download and open the app on your smartphone. Sign in to your Samsung account, and tap the “Add” icon or the plus sign on your dashboard and select the device you want to add. You can either search for your appliance’s category or scan the QR code on your Samsung device. Once your appliance is detected, simply follow the instructions on the screen to complete the pairing. To tailor your experience and make it more intuitive, you can rename your Samsung appliances and assign them to specific rooms through the app. 

This seamless setup ensures your home is ready to support your daily needs, leaving you with more time to spend on what matters.

Build the Home You Deserve with Samsung

Samsung home appliances are purposefully designed to help you balance your many roles with style and confidence. Create a home that fulfills your needs with Samsung home appliances and get up to 26% off on smart home appliances today. Promo runs until March 31, 2026.

Protect your premium household investments with Samsung Care+ Premium, available as an add-on purchase exclusively on the Shop app or the Samsung Online Store. Avail extended warranty coverage of up to 5 years* and certified expert services for home appliances, for as low as PHP 2,199.

For more information on Samsung digital appliances and Samsung Care+ Premium, visit https://news.samsung.com/ph/. 

* Including a 1-year warranty from purchase

MANILA, Philippines – Family life is the heart of every Filipino household: from busy mornings preparing for the day ahead, weekend gatherings with the entire family, to quiet evenings when everyone winds down after a long day. As daily routines grow more demanding, Samsung Bespoke AI appliances empower Filipino homes with technology that cares for the family’s everyday life.

By engineering its appliances to deliver intelligent, efficient, and reliable performance, Samsung brings meaningful value to Filipino families by giving them greater comfort and care, plus the peace of mind in knowing that their household will run smoothly each day.

Better Care in Every Home

Whether it’s a multi-generational residence or modern condo living in the city, Samsung ensures your home runs smoothly in the background so your family can live fully in the foreground, doing what they love most. Starting the day with preparing breakfast or packing baon for school and work is calmer with Samsung home appliances.

The Bespoke AI Family Hub Side-by-Side Refrigerator keeps food organized and fresh with powerful cooling, while the Family Hub screen makes planning meals and tracking ingredients effortless. You can view fridge contents through your smartphone, so you know what you need to shop for at the grocery store. The Samsung Smart Oven is the perfect addition to any home kitchen, making cooking faster without needing multiple appliances.

On laundry days, the Bespoke AI Front Load Washer and Dryer works to ease one of the most time-consuming household chores. Make every load feel lighter than ever. On AI Wash, it automatically senses fabric type, soil level, and load size, to set your cycle to the optimal wash settings. This means you spend less time doing the laundry and more time enjoying moments with your loved ones. When it’s time to rest for the evening, your room becomes truly relaxing with the WindFree Air Conditioner with SmartThings, which keeps the space cool and comfortable without harsh drafts.

More than delivering convenience, Samsung becomes part of the alaga or care you give your family—in preparing family dinners after a long day, storing the groceries you shopped for over the weekend, and keeping the home safe and comfortable for lolo, lola, and the children in the family.

Connected Living for the Whole Family

SmartThings ties all these intelligent appliances into one seamless, intuitive ecosystem to enhance daily convenience. Through the app, you are in control of your home. Whether it’s turning on the air conditioner before you come home or getting notified once the laundry cycle is finished, SmartThings makes smart living feel natural and effortless.

Furthermore, Samsung’s connected innovations create a home that responds to your family’s needs throughout the day.

Durability Built for Everyday Living

Filipino families value durability in their household appliances. Samsung’s Bespoke AI delivers on that front with durability that withstands real, everyday use and peak performance that lasts for years. Each appliance is crafted to ensure that families can rely on it day in and day out.

Samsung’s digital inverter technology optimizes and maintains the appliances’ performance while minimizing energy consumption. This ensures that every refrigerator, air conditioner, or washing machine continues to perform at their best through every stage of family life.

Reliable Performance and Lasting Support You Can Count On

Beyond premium hardware engineering, Samsung sets itself apart with an industry-leading commitment to offer long-term support for every consumer. With up to 7 years of software updates, digital appliances remain optimized, secure, and continuously improving over time.

Thanks to Home Appliance Remote Management (HRM), families gain a modern home care assistant. It performs proactive diagnostics to identify potential issues early and enables remote troubleshooting. This reduces the mental load of modern homeownership by consistently monitoring and maintaining home appliances to avoid disruptions to daily routines.

Samsung Care+ Premium reinforces the quality of your household investments, giving Filipino families an extra layer of confidence and true peace of mind. This proactive care service offers extended protection with up to five years of warranty coverage* as well as certified professional installation and maintenance services, to make sure that every home appliance stays in top shape and to keep everyday living running smoothly.

Smarter Homes and Stronger Connections with Samsung Home Appliances

Through appliances that offer intelligent efficiency and reliability, Samsung helps build homes that work smarter, so families can live better. More than simplifying routines, Samsung delivers lasting comfort, thoughtful care, and everyday convenience that transform the home into a space where togetherness naturally thrives.

As Samsung home appliances run in the background, Filipino families gain more time to focus on cherishing the shared moments that make a house truly feel like home.

Bring home stronger connections with Samsung and Globe GFiber. Unlock exclusive GFiber Prepaid premiums worth up to PHP 1,555, redeemable upon installation, when you purchase select Samsung Home Appliances from any of the participating Samsung stores. Scan the QR code on Samsung tent cards and fill out the form to check your area’s Globe GFiber serviceability. This offer is available until February 15, 2026 only.

Discover more reasons why Samsung home appliances make the best addition to your homes, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information about Samsung Bespoke AI digital appliances, visit https://news.samsung.com/ph/.

A well-cared-for home is one of the best gifts anyone can give their family — including caring for the smart appliances that shape the rhythm of our daily lives. With Samsung Care+ Premium available as a Samsung.com exclusive add-on to your TV and appliance purchases, you can give your premium TVs and appliances the expert care they deserve to keep them running at their best.

Offering professional preventive maintenance services along with above-standard warranty coverage, Samsung Care+ Premium ensures your premium household investments stay in top condition for years. By caring for your appliances, you can keep your home running uninterruptedly every day.

Certified, consistent care to keep homes running smoothly

Samsung TVs and appliances are built to deliver performance that you can rely on for years. Availing Samsung Care+ Premium for your digital appliances takes that longevity even further with expert services that help them run better, last longer, and stay efficient day in and day out.

Remote diagnostics keeps you proactive, allowing you to address issues before they disrupt your routine. This ensures your Neo QLED 8K Vision AI TV displays its breathtaking visuals in 8K clarity for even longer, so you can keep enjoying your family movie marathons or gaming sessions without worrying about interruptions.

Professional maintenance services help keep laundry days feeling lighter and easier by ensuring the Bespoke AI Front Load Washer and Dryer Combo delivers intelligent efficiency for years to come. Regularly scheduled check-ups maintain the overall cooling performance of the Bespoke AI Family Hub Side-by-Side Refrigerator, helping keep your food fresher for longer. This also helps ensure your Samsung Smart Oven performs reliably, so cooking for the family will always feel as enjoyable as ever.

With Samsung Care+ Premium, your TVs and appliances receive professional care from the very start. Expert installation services make sure appliances like the WindFree Air Conditioner with SmartThings are optimized for peak performance from day one. Meanwhile, scheduled cleaning services help the air conditioner consistently deliver efficient cooling, keeping your home comfortable at all times.

Through expert services, Samsung Care+ Premium ensures that every smart feature you invested in continues to deliver comfort, reliability, and convenience year after year.

Longer protection coverage for lasting peace of mind

Samsung Care+ Premium provides professional care and protection for your smart home appliances, as your trust in your TVs and appliances will always remain. Every TV and digital appliance is supported with expert care and protection to maintain peak performance over time.

Beyond expert servicing, Samsung Care+ Premium keeps your appliances protected for the long haul with up to 5 years extended warranty coverage* for your premium TVs and appliances. This saves you from repair costs and lets you enjoy moments at home with the knowledge that your premium investments will continue to deliver efficiency, reliability, and convenience for years.

Be in charge of your home with Samsung Care+ Premium

Give yourself and your loved ones true peace of mind with Samsung Care+ Premium, available as an add-on to your TV and appliance purchases on the Samsung Online Store or the Shop app for as low as PHP 2,199. Get the Samsung Care+ Premium today and enjoy expert services and extended warranty coverage of up to 5 years* for your premium household investments at up to 30% off, until December 31, 2025, only.

Taking charge of your appliance care becomes even more rewarding. Earn Samsung Rewards points and redeem exclusive perks or benefits when you invest in premium care for your digital appliances.

* Including a 1-year standard warranty from purchase

Imagine waking up to a home that anticipates your needs without you needing to lift a finger, with smart appliances learning your routines from day to night, and helping you flow through your tasks at home simply yet effectively.

Step into the future of an interconnected AI Home with Samsung’s Bespoke AI appliances that come complete with security solutions such as Samsung Knox and intelligent features to transform your home living for the better.

Undivided attention on every task

As you go about your daily routine in your AI Home, thoughts about upcoming tasks often surface before you’ve completed what’s in front of you. With Bixby, Samsung’s voice assistant that is fully integrated into the Bespoke AI appliances, you can capture these ideas instantly and set them in motion, without ever interrupting your workflow.

Simplified food management with the Bespoke AI Refrigerator’s 9” AI Home Screen

For instance, while you put together lunch, you might realize you’re running low on ingredients that you inputted the week before. Simply say, “Hi Bixby, can you recommend a vegan recipe?” Then let the 9” AI Home LCD screen on your Bespoke AI Refrigerator look up recipes and you can even send cooking instructions directly to connected cooking devices – like your Bespoke AI Oven – via SmartThings, making meal preparation smooth and convenient.

Then cue, “Hi Bixby, tell me about my schedule for today.” and watch as Voice ID, a new feature of the upgraded Bixby, recognizes your voice and shows you your calendar on AI Home screen, so you can start planning your next grocery run.

A simple voice command to Bixby, controls multiple devices at once

Whilst keeping your attention on the meal in front of you, you can also control multiple other connected devices with a single voice command – “Bixby, clean the living room with the robot vacuum and start the washing machine with the ‘AI Wash’ cycle” so your AI Home kickstarts your other tasks ahead of time.

Peace of mind wherever you might be

An AI Home experience does not only simplify chores, but it also adapts seamlessly to every household’s unique dynamic to enable you – as a caregiver, parent or devoted pet owner – to take better care of your loved ones even when you are not at home.

Stay updated & ensure your loved ones’ safety with Family Care

Whether you have elderly family members at-risk of falling, young children or pets who might get up to mischief, Family Care, a new SmartThings service sends you and your other family members notifications if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity.

While remotely monitoring your home, enjoy complete peace of mind knowing that your Bespoke AI appliances are tightly secured by Samsung Knox. Bespoke AI appliances launched in 2025 are all coming with Knox Matrix,  an enhanced security method that enables users continuously monitor products’ security status, and some of them also include the application of Knox Vault which protects sensitive user information by storing it in a separate hardware chip.

Your chores on autopilot

Return to a peaceful sanctuary after a hectic day as your AI Home completes household tasks beforehand.

Intelligently schedule daily to-dos like cleaning the house when you are not around with SmartThings’ Away Mode. Forgot to switch off your Bespoke Al WindFree air conditioner before leaving the house?  The SmartThings App which detects when you’re not within a present distance of your home through your smartphone’s GPS automatically switches off the air conditioner, ensuring you save energy and unwanted costs.

AI Energy Mode makes it easy for users to take action with our energy-saving tips and automations features

An AI Home delivers convenience, care and savings in every daily routine. Whether you own a Bespoke AI Top Load Washer, a Bespoke AI refrigerator or other Bespoke AI range appliances, optimize your energy consumption by activating AI Energy Mode through the SmartThings app, and monitor, track and reduce your energy consumption for better cost savings, starting today.

MANILA, PHILIPPINES  – March 17, 2025 — Summer in the Philippines promises to be one of the hottest yet, with temperatures expected to soar up to 39.8°C by April and danger-level heat indices of 49 to 51°C recorded as early as March. As the heat intensifies, comfort, cooling, and quality sleep are no longer a luxury but a necessity, which Samsung’s AI Windfree air conditioners provide. This innovative device creates a perfect balance of energy savings, convenience, and wellness, offering more than cooling—-it creates a healthier, more comfortable living space. 

Designed with sustainability and efficiency in mind, the Samsung AI WindFree AC optimizes its cooling performance, maintaining consistent comfort and low energy consumption. This cutting-edge feature highlights the essential considerations for every household to provide mental and physical comfort. 

Premium Companion for Comfort at its Core

Samsung’s AI WindFree air conditioners are a game-changer for keeping cool during the hot summer months. The WindFree Cooling Technology creates a gentle, comfortable, breeze-free experience, while its Fast Cooling feature can cool a room up to 43% faster. Instead of blasting air directly, the 23,000 Micro Airholes eliminate unpleasant drafts and ensure a calm environment.

Meanwhile, Good Sleep Mode optimizes the sleeping environment by maintaining an ideal temperature for uninterrupted relaxation, focus, and restful sleep. The AI Energy Mode automatically adjusts cooling by adjusting settings based on room conditions for maximum efficiency, offering up to 77% energy savings. 

Controlling temperature has never been easier, thanks to the SmartThings App, which is accessible on devices like the Galaxy Tab A9. You can adjust settings from anywhere at your convenience. With its advanced air purification system, the Clean Air: Air Purifier equips the AC with multi-layered filters to keep indoor air clean and free from harmful particles, ensuring a healthier environment for you and your family. 

Elevate Your Cooling Experience with Samsung AI WindFree

Samsung ensures that comfort and convenience go hand in hand with its AI WindFree AC lineup, designed to provide exceptional cooling performance for every home. This summer, enjoy another Free on the delivery of your chosen unit. 

The elegant Bespoke Windfree Midnight Black adds a touch of sophistication to your space. It combines WindFree technology with a sleek, stylish design in Midnight Black, perfect for modern interiors. Meanwhile, the versatile Windfree Comfort offers practical and effective cooling with essential features for everyday use. 

Experience luxury with the Windfree Premium, an ideal blend of innovation and style with advanced features like AI Auto Cooling and enhanced energy saving. Lastly, maximize your premium cooling experience with the feature-packed Windfree Premium Plus, which includes superior air purification and additional smart functionalities for maximum comfort and health benefits.

With these outstanding models and a complimentary delivery service, there’s never been a better time to upgrade to Samsung’s cutting-edge Windfree technology. 

Comfort Cooling Like No Other with Samsung AI Windree

Elevate your home and health with Samsung’s innovative ecosystem. You’re not just making your home cool—you’re creating a smarter, healthier, and more restful living experience. Samsung’s innovative ecosystem lets you work smarter, stay healthier, and enjoy effortless comfort at home to new heights—all interconnected through AI-powered technology. 

Transform your home into a haven of comfort this summer effortlessly with Samsung AI Windree AC. For a limited time, when you purchase any Samsung wall-mounted split-type air conditioner from March 1 to March 25, 2025, you’ll also enjoy a free Galaxy Tab A9 Wi-Fi and Galaxy Fit 3 — adding comfort and convenience to your everyday life. 

Smart Cooling and Wellness Made Easy with Free Galaxy Gifts

Gone are the days of manually adjusting your air conditioner. The Samsung AI WindFree ACs seamlessly integrate with the Galaxy Tab A9 Wi-Fi via the SmartThings App, letting you control the perfect room temperature with just a few taps. This ensures energy efficiency without compromising comfort. Meanwhile, the Galaxy Fit 3 helps you monitor your activity, sleep, and fitness, making it an ideal partner to achieve your wellness goals. 

Complete your comfort cooling towards healthier living with the Galaxy TAB A9 Wi-Fi and Galaxy Fit 3 for free until March 25. Shop now through the Samsung Online Store or the Samsung Shop App to claim your free Galaxy gifts. Don’t wait—embrace a cooler, smarter, healthier summer today!

*DTI Fair Trade Permit No. FTEB-215989 Series of 2025