MANILA, Philippines – October 28, 2025 – Samsung continues to redefine sound experiences with its newest lineup of sound towers As the Global number 1 TV and soundbar brand, Samsung designed the new sound towers to deliver immersive, powerful sound, allowing users to turn anywhere into a party.

To celebrate the launch, Samsung held an exclusive event that showcased the power of the new sound towers, allowing guests to experience how immersive sound amps up the fun at any party. The interactive event also featured electrifying performances from top OPM bands, Over October and The Itchyworms.

“Music connects people in the most powerful way,” said Samsung Philippines Head of AV Business Chris Almazan. “The new Samsung Sound towers are designed to bring people together through vibrant sound and unforgettable experience – anyone can bring the party wherever they go.”

Built to Unleash the Beat in Every Space

Designed to create big, powerful soundscapes that fill every space, the new Samsung Sound Towers are made to redefine the audio experience completely. Whether it’s at a big party with friends or an intimate jam session at home, these sound devices combine powerful audio and intelligent features to elevate how users enjoy music.

The MX-ST50F turns anywhere into a party with built-in wheels and a telescopic handle, letting you bring the beat wherever you’re headed. The custom bass modes and adjustable party lights give you complete control over your audio experience, while its battery pack keeps the music playing for up to 18 hours. During the event, the thumping beats from the sound tower set the stage for guests to show off their moves like content creator and dance teacher Michelle Kawpeng at the Dance Zone.

The MX-ST40F lets users play with built-in special DJ sound effects and samplers for up to 12 hours,  allowing you to inject your own flavor into your favorite tracks. This allowed guests at the launch event to channel their inner DJ, remixing their favorite tracks like renowned music producer DJ Hoest. Starting a spontaneous jam session is easy; simply plug in your microphones or guitar to the sound tower. The Group Play feature supports linking up to 10 sound towers, transforming your space into a truly immersive soundscape.

With the Samsung Sound Tower App, users can also fine-tune their party’s vibe right from their phones—customizing audio settings and accessing Karaoke Mode. At the event, guests got to try this firsthand, taking the mic and hitting the high notes of their ultimate karaoke songs at the Sing Zone with Over October’s Josh Buizon. With powerful, room-filling audio, the Samsung Sound Towers are the ultimate companions for keeping the music going at any celebration.

“The sound towers are engineered to deliver powerful, punchy sounds to elevate the experience of making memories with music. We want everyone to experience how these versatile sound towers can transform any setting into the perfect space for sharing and enjoying music,” claimed Almazan.

During the event, guests also witnessed how the new sound towers enhance live music with performances from the indie/alternative band Over October and surprise guests The Itchyworms. The iconic rock band also teased their upcoming episode of Samsung Sound Sessions, which will premiere on Samsung’s official Facebook, X, TikTok, YouTube, and Instagram pages this December.

Samsung Sound Sessions gathers the Philippines’ best musicians to unleash their best sound through performances wrapped in dynamic audio that immerses listeners in every beat. New Samsung Sound Sessions episodes are released every Thursday at 6 pm, introducing Filipinos to different kinds of music while maintaining the same dynamic, heart-pumping sound every time.

Elevate Your Music Experience with Samsung Sound Towers

Upgrade the way you enjoy your music and bring the fun along wherever you go with the new Samsung Sound Towers, now available on the Samsung Online Store. Get up to PHP 2,117 off and a free microphone along with the sound tower that suits your needs. Enjoy exclusive deals until December 31, 2025.

To know more about Samsung sound devices, visit https://www.samsung.com/ph/audio-devices/portable-sound-tower/.

MANILA, Philippines – October 17, 2025 – When it comes to enjoying great music, sound quality makes all the difference. Samsung, the global number 1 TV for 19 years and soundbar brand for 11 years, has proven this with its latest lineup of sound towers that unleashed the beat during the premiere of Samsung Sound Sessions,  featuring OPM indie/alternative band Over October – now available to stream on its official YouTube Channel.

This marks the official launch of the newest Samsung Sound Towers, the ST50F and ST40F, which transformed the live performance into an immersive experience by filling the space with deep, vibrant sound that everyone could enjoy. Whether it’s an intimate jam session or a full-blown party with all your friends, the ST50F and ST40F deliver bold, dynamic audio that surrounds you completely, letting you lose yourself in every beat.

Samsung Sound Sessions captures the magic that happens when great sound meets great music. The series brings together the best of OPM to create performances that feel intimate and alive, powered by the newest Samsung Sound Towers. With the ST50F and ST40F, Over October created a powerful soundstage that accentuated the beats and bass of the band’s songs, including their newest single, “Dahan.”

The Secret to Unleashing the Beat Anywhere

Samsung Sound Sessions will spotlight some of the Philippines’ most iconic and trending musical acts and unleash the beat for an unforgettable performance. The episode with Over October is the first of a series, showing that with great artists and the powerful sound of the new portable sound towers, every place can become a stage for unforgettable music moments.

With the ST50F Sound Tower, anywhere can be a party. Its telescoping handle and built-in wheels make the sound tower highly portable, so you can bring powerful party sound wherever you go. Tailor-fit the sound and the lights to your party’s mood with three custom bass modes and adjustable party lights. Plus, its replaceable battery pack keeps the party music going for up to 18 hours.

The ST40F Sound Tower delivers powerful, punchy beats to make every party track hit like a headliner. Take control of the beat and play the DJ with the sound tower’s sound effects and samplers, which add spice to your music. Plug in your guitar and mic to start a fun jam session with family and friends, or link up to 10 sound towers for an audio experience like no other with Group Play.

Fine-tuning your party’s vibe is easy with the Samsung Sound Tower App. Whether it’s setting the mood with the sound towers’ lights or getting the party started with cool DJ sound effects, you can do it all through the app. Kick off a karaoke session with your guests by switching to Karaoke Mode on the app. Play your favorite songs without lyrics and get ready to sing your heart out.

Bring Home the Beat with Samsung Sound Towers

Whether you’re turning up the energy at a weekend party or transforming your living room into a stage, Samsung’s premium sound devices make every moment sound extraordinary. Take the celebration with you, everywhere you go, with the newest sound towers, now available on Samsung Online Store.  Save up to Php 2,117 and get a free microphone when you take home the sound tower of your choice and avail exclusive offers until December 31, 2025.

Catch the new Sound Towers in action in the first episode of the Samsung Sound Sessions on Samsung’s official Facebook, X, TikTok, YouTube, and Instagram pages.

To know more about Samsung sound devices, visit  https://www.samsung.com/ph/audio-devices/portable-sound-tower/.

MANILA, Philippines – September 16, 2025 – There’s nothing quite like watching films in the theater– from dynamic film scores and heart-pounding beats, to immersing in an atmosphere that pulls you right into the story. Now, you can recreate that immersive, cinematic experience at home with Samsung’s sound devices. 

From sleek soundbars that redefine home viewing to powerful sound towers built for any occasion, Samsung’s advanced sound devices surround you with high-quality audio for a whole new level of movies, music, and every moment in between. 

The Cinematic Sound Experience in your Living Room with Samsung Soundbars

Samsung’s Q800F 5.1.2ch AI Q Soundbar delivers the ultimate 3D surround sound with its side and top speakers powered by Wireless Dolby Atmos. Its smaller subwoofer fits seamlessly into your space without compromising sound quality. Meanwhile, the Active Voice Amplifier (AVA) Pro enhances voice audio based on background noise, so you can catch every word of dialogue without distractions. Q-Symphony seamlessly syncs the Samsung Q Soundbars with your TV and delivers crisper dialogue for more immersive, cinematic viewing, while Space Fit Sound Pro intelligently allows the soundbars to calibrate the sound to your space.

For those looking for flexibility, Samsung’s QS700F 3.1.2ch Convertible AI Q Soundbar might be what your space needs. Designed to function as both front and up-firing channels, the soundbar automatically adjusts the direction of the sound output according to its placement. Whether it’s placed on a tabletop or mounted on the wall, you’ll have Dolby Atmos quality sound in any set-up.

Samsung has also considered smaller spaces, with a slim Q600F 3.1.2ch AI Q Soundbar that fills your room with immersive, 3D surround sound powered by Dolby Atmos or DTS Virtual:X without cluttering your space. 

Sing-Along Parties Are More Fun with Samsung Sound Towers

Beyond movie nights, Samsung’s Sound Towers are made for gatherings. The Samsung MX-T50 Sound Tower 500 watts’ intensified, bass-boosted sound is perfect for sing-alongs or parties at home. And when you’re in the mood, the Samsung Towers let you become a pop star. Just grab a mic, turn on Karaoke Mode, and start belting the high notes of your favorite song.

Amp up your sing-along party at home with perfect bass drops from the 10-inch built-in woofer of Samsung’s MX-T70 Sound Tower 1500 watts. With its bass booster and bi-directional design, you won’t just hear the music, you’ll feel it everywhere. Turn up the musical fun when you share among friends with Group Play, which can link up to 10 sound towers. Boost the party vibes with the LED Party Lights, simply choose the lighting that fits the mood using the Samsung Audio App.

Engineered with premium audio technology, Samsung’s soundbars and sound towers deliver immersive audio to transform every movie night, binge-watch, or music session into remarkable moments. Find the perfect sound device that suits your needs with Samsung’s soundbars (from PHP 24,999.52)  and sound towers (starts at PHP 15,499), available on the Samsung Online Store.

To know more about Samsung’s sound devices, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide. 

MANILA, Philippines — 22 May 2025 — Have you ever lost yourself in the vibration and echo of sounds, transporting you to a different world? How about basking in the fast-paced beats and deep, powerful bass pulsing through every corner of a room, sharing the experience with a crowd?

These are the sensations and moments Samsung aims to recreate for every Filipino through its soundbars and Sound Towers, pushing the boundaries of sound possibilities.

Orchestrating Sound Experiences Beyond Expectation

What is the purpose of sound devices—is it purely to emit sound and music? For Samsung, these devices are instruments that add value to viewing experiences and gatherings, allowing families or a crowd to savor the music as one. This is the Samsung Sound Effect.

“Sound is a gateway to a world of transformative experiences, particularly when produced through the ideal devices,” emphasized Samsung Philippines’ Head of AV, Chris Almazan. “As the global number one brand for soundbars for the past 11 years, we at Samsung are continuously pushing the boundaries of sound experiences, enabling our users to make the most of every moment with immersive, shared sound.”

The Effect of Seamless Integration

While the picture quality from the television contributes to the viewing experience at home, there’s no denying that the sound completes the experience, which could make or break the moment. You could definitely watch your favorite content with solely the speakers from your TV, but what if you could turn things up a notch?

Samsung brings the cinematic experience to your doorstep with the surround sound created by the seamless integration of its soundbars and TVs. It pulls you in and allows you to feel every scene as if you were really there.

The Q Soundbar and the TV’s built-in speakers play harmoniously, powered by Q-Symphony when synced with compatible Samsung TVs. To further enhance the immersive experience, the soundbar’s SpaceFit Sound Pro technology analyzes the room, calibrating audio to your living space.

With wireless Dolby Atmos, the room is enveloped in 3D sound where each beat and pulse completely envelopes you, placing you in the middle of whatever is happening on screen. This seamless integration and innovative audio technology create the ultimate sound synergy, producing great symphonic sound that can’t be compared to others.

The Effect of Shared Sound

Massive sounds spark epic moments during parties, celebrations, and even more intimate gatherings. Whether it be karaoke nights or a beach hangout, a large speaker creates an atmosphere to get everyone in the mood to live in the moment.

While recognizing the impact of heart-pumping sound, Samsung also considers the equal enjoyment of all, from those at the center of the room to those at the farthest corner. Understanding the importance of shared experiences, Samsung makes sure to deliver sound to a wider area through the bi-directional design of its Sound Towers.

Samsung’s Sound Towers produce bi-directional sound that reaches wall-to-wall for a room-filling sound experience enjoyed by all. On top of this, the Sound Tower’s High Power 1500 Watts allows you to feel the sound by intensifying low frequencies and adding power to the music, and LED party lights match the rhythm and set the right mood for worthwhile shared experiences that last a lifetime.

Bring the Samsung Sound Effect Home

Creating what Samsung calls the “Samsung Sound Effect,” the company unlocks sound possibilities made real, delivering what only a number one brand can offer.

When you make a Samsung Soundbar or Sound Tower a part of your home, the possibilities of creating unforgettable memories are endless. With every purchase of a Sound Tower, you can avail a free microphone or save up to Php 17,000 when you buy a Q-Soundbar until May 31, 2025.

Go to samsung.com/ph or visit any of Samsung’s authorized dealers nationwide to learn more about Samsung’s number one sound devices.

MANILA, Philippines — 2 May 2025 — Samsung maintains its position as the world’s top soundbar brand for the 11th consecutive year, delivering the Samsung sound effect that’s unique to their soundbars and Sound Towers. Samsung’s engineering excellence—from the devices’ cutting-edge design to their compatibility with Samsung TVs—creates an unforgettable audio-visual experience that’s undeniably Samsung.

According to FutureSource Consulting, Samsung has strengthened its leadership in the premium audio industry since 2014, with a global market share of 20.1% in revenue and 18.4% in sales volume in 2024. Samsung Philippines’ Head of AV, Chris Almazan, noted that Samsung’s continued success stems from the high-quality audio experience it provides, creating the “Samsung Sound Effect” that accentuates every beat and delivers powerful bass for ultimate premium home entertainment.

“There’s nothing like the Samsung Sound Effect that enables our users to experience sound like never before. With seamless TV and soundbar integration, bi-directional sound, and more, we’re excited to continue introducing audio innovations for exceptional sound experiences that bring more meaning to watching TV or holding celebrations,” he said.

Going Beyond with Symphonic Sound

Samsung’s global leadership in soundbars can be attributed to its flagship Q-Soundbars, which boast an immersive sound experience enhanced by seamless integration with Samsung TVs. Launched just last year, the HW-Q990D has already been recognized by international industry experts and global tech media, including Newsweek, which praises it as “the best Dolby Atmos soundbar you can buy in 2024.”

Living up to its reputation, the Q-Soundbar produces the ultimate 3D sound, allowing users to experience each beat and pulse in the entire space around them through Wireless Dolby Atmos. Delivering sound from every angle, the Q-Soundbar is designed with 11 front and surround channels, including rear speakers, one subwoofer channel, and four up-firing channels for audio that is more immersive than ever.

Meanwhile, international tech publication Techlicious named Samsung’s Ultra Slim HW-S800D Soundbar as the Editor’s Choice, owing to its sleek, minimalist design and excellent audio quality. Apart from the 3D surround sound that it produces, the soundbar is the ideal sound device for those looking for a sleek sound device that complements the interior of their home. The Ultra Slim Soundbar is also suitable for wall-mounting, particularly in a home entertainment setup with a wall-mounted TV.

When connected to a Samsung TV through Q-Symphony, the soundbar and TV’s speakers seamlessly integrate, creating a harmonious symphony that plays through all channels.

Going Beyond with Shared Sound

Sound is key to the success of a celebration, as it sets the mood, creates positive energy, and contributes to the overall experience. Recognizing the importance of shared experiences, especially in gatherings, Samsung aims to provide a consistent sound experience through bidirectional sound that fills up the entire party space with its Sound Tower.

Whether it be a large fiesta celebration out in the streets with the whole barangay, a lively house party with friends, or an intimate karaoke session, the Sound Tower ensures that every person can enjoy the music—the Samsung Sound Effect that delivers fine-tuned audio no matter your passions.

With the Sound Tower’s bi-directional sound, it ensures that the audio is evenly distributed, filling the room for all to experience. Not only that, but the Sound Tower’s built-in woofer delivers deeper, more powerful bass performance that everyone can hear and feel, while the LED party lights create a fun atmosphere depending on the occasion through its different light modes, including Party, Ambient, Dance, Thunder Bolt, and Star.

Going Beyond the Usual with Samsung

In designing sound devices for all needs and lifestyles, Samsung is optimistic about bringing further joy and excitement to Filipino homes. This year, Samsung is set to release its new sound device lineup, introducing AI-enhanced surround sound, improved connectivity, and refined audio processing..

“With our latest and most advanced lineup of sound devices—from Q-soundbars to Sound Towers—we hope more Filipinos can enjoy sound experiences at home that go beyond what they thought possible,” Almazan added.

Experience the Samsung Sound Effect at home when you purchase a Q-Soundbar or Sound Tower! Get a free microphone with every Sound Tower and save up to Php 17,000 when you buy a Q-Soundbar by May 31, 2025. Go to  samsung.com/ph or visit any of Samsung’s authorized dealers nationwide to learn more about Samsung’s number one sound devices.