MANILA, Philippines — 2 May 2025 — Samsung maintains its position as the world’s top soundbar brand for the 11th consecutive year, delivering the Samsung sound effect that’s unique to their soundbars and Sound Towers. Samsung’s engineering excellence—from the devices’ cutting-edge design to their compatibility with Samsung TVs—creates an unforgettable audio-visual experience that’s undeniably Samsung.

According to FutureSource Consulting, Samsung has strengthened its leadership in the premium audio industry since 2014, with a global market share of 20.1% in revenue and 18.4% in sales volume in 2024. Samsung Philippines’ Head of AV, Chris Almazan, noted that Samsung’s continued success stems from the high-quality audio experience it provides, creating the “Samsung Sound Effect” that accentuates every beat and delivers powerful bass for ultimate premium home entertainment.

“There’s nothing like the Samsung Sound Effect that enables our users to experience sound like never before. With seamless TV and soundbar integration, bi-directional sound, and more, we’re excited to continue introducing audio innovations for exceptional sound experiences that bring more meaning to watching TV or holding celebrations,” he said.

Going Beyond with Symphonic Sound

Samsung’s global leadership in soundbars can be attributed to its flagship Q-Soundbars, which boast an immersive sound experience enhanced by seamless integration with Samsung TVs. Launched just last year, the HW-Q990D has already been recognized by international industry experts and global tech media, including Newsweek, which praises it as “the best Dolby Atmos soundbar you can buy in 2024.”

Living up to its reputation, the Q-Soundbar produces the ultimate 3D sound, allowing users to experience each beat and pulse in the entire space around them through Wireless Dolby Atmos. Delivering sound from every angle, the Q-Soundbar is designed with 11 front and surround channels, including rear speakers, one subwoofer channel, and four up-firing channels for audio that is more immersive than ever.

Meanwhile, international tech publication Techlicious named Samsung’s Ultra Slim HW-S800D Soundbar as the Editor’s Choice, owing to its sleek, minimalist design and excellent audio quality. Apart from the 3D surround sound that it produces, the soundbar is the ideal sound device for those looking for a sleek sound device that complements the interior of their home. The Ultra Slim Soundbar is also suitable for wall-mounting, particularly in a home entertainment setup with a wall-mounted TV.

When connected to a Samsung TV through Q-Symphony, the soundbar and TV’s speakers seamlessly integrate, creating a harmonious symphony that plays through all channels.

Going Beyond with Shared Sound

Sound is key to the success of a celebration, as it sets the mood, creates positive energy, and contributes to the overall experience. Recognizing the importance of shared experiences, especially in gatherings, Samsung aims to provide a consistent sound experience through bidirectional sound that fills up the entire party space with its Sound Tower.

Whether it be a large fiesta celebration out in the streets with the whole barangay, a lively house party with friends, or an intimate karaoke session, the Sound Tower ensures that every person can enjoy the music—the Samsung Sound Effect that delivers fine-tuned audio no matter your passions.

With the Sound Tower’s bi-directional sound, it ensures that the audio is evenly distributed, filling the room for all to experience. Not only that, but the Sound Tower’s built-in woofer delivers deeper, more powerful bass performance that everyone can hear and feel, while the LED party lights create a fun atmosphere depending on the occasion through its different light modes, including Party, Ambient, Dance, Thunder Bolt, and Star.

Going Beyond the Usual with Samsung

In designing sound devices for all needs and lifestyles, Samsung is optimistic about bringing further joy and excitement to Filipino homes. This year, Samsung is set to release its new sound device lineup, introducing AI-enhanced surround sound, improved connectivity, and refined audio processing..

“With our latest and most advanced lineup of sound devices—from Q-soundbars to Sound Towers—we hope more Filipinos can enjoy sound experiences at home that go beyond what they thought possible,” Almazan added.

Experience the Samsung Sound Effect at home when you purchase a Q-Soundbar or Sound Tower! Get a free microphone with every Sound Tower and save up to Php 17,000 when you buy a Q-Soundbar by May 31, 2025. Go to  samsung.com/ph or visit any of Samsung’s authorized dealers nationwide to learn more about Samsung’s number one sound devices.

MANILA, Philippines – January 29, 2025 – Lunar New Year is a time for family, laughter, and traditions that unite generations. As we welcome the Year of the Wood Snake, we celebrate its symbolism of renewal and good fortune. Much like the snake shedding its skin for a fresh start, this is a wonderful time to refresh your home entertainment with Samsung’s big Crystal UHD TVs, enhancing the enjoyment of your family celebrations.

Elevate Your Celebrations with Unmatched Entertainment

As the Global No. 1 TV brand, Samsung’s new lineup of big TVs, including the  75” Crystal UHD DU700 4K Smart TV and 65” Crystal UHD DU700 4K Smart TV, are designed to deliver an immersive, theater-like experience. Perfectly paired with the Samsung Soundbar, these TVs are ideal for movie marathons, celebrating the Lunar New Year fireworks countdown, or singing along to your favorite karaoke hits.

Experience vivid visuals with the PurColor technology, which offers a vibrant range of colors for optimal picture quality and a truly immersive viewing experience. With a 4K upscaling feature, these TVs elevate content to 4K quality, delivering stunning clarity and lifelike visuals that make every moment feel as vivid as the celebrations themselves.

Enhance the festive spirit even further this Lunar New Year by pairing your Samsung TV with a Samsung Soundbar for a truly immersive audio-visual experience. The Soundbar’s Q-Symphony technology takes home audio to new heights by seamlessly integrating the TV and Soundbar speakers, delivering rich, 3D surround sound that fills the room. From the energetic beats of lion dance performances to traditional music during family reunions, this pairing creates the perfect festive atmosphere, making your celebration vibrant and unforgettable.

Smart Homes for an Interconnected Living

Samsung’s big TVs do more than enhance your viewing experience—they seamlessly integrate into your smart home. With the SmartThings feature, your TV becomes a central hub, enabling you to effortlessly control lights, adjust the thermostat, or monitor security cameras. Beyond smart home convenience, these TVs also prioritize your peace of mind. 

With built-in Samsung Knox Security, your data is safeguarded across hardware, platforms, and services. Enjoy endless content with complete confidence as these TVs deliver an immersive entertainment experience with unmatched security and connectivity.

Celebrate the year of the wood snake with Samsung’s exclusive offers! From January 1 to March 31, enjoy incredible deals on Samsung’s Crystal UHD lineup. Get a Disney+ Annual Premium Plan* worth PHP 4,190, a Globe GFiber Plan with free installation, modem, and one week of unlimited fiber internet worth P1,499, plus up to 38% off on select models. Visit samsung.com/ph/offer/online/2025/samsung-big-tvs/

to explore all the deals and make this season unforgettable!

*Subscription required

MANILA, Philippines – January 17, 2025—With the beginning of another year comes the opportunity to embrace change and spruce up your living space! A simple modification—whether repainting your walls or upgrading to a bigger television—can make a world of difference in the quality of time spent at home. When it comes to creating meaningful and thrilling experiences, Samsung’s 65″ Crystal UHD  Smart 4K TV is sure to do the trick.

Upgrading your TV could be just what you need to make every day at home more enjoyable. When you consider the bigger picture, you’ll see why people never go back once they go big.

Vibrant, Lifelike Picture on the Big Screen

Everything looks better when it’s bigger! Samsung’s 65″ Crystal UHD TV creates an immersive experience on a large screen, delivering the excitement of live action and the magic of cinema. However, Samsung’s big TVs are more than their size. From vivid colors to smooth motion, Samsung refines the big screen, bringing exceptional viewing experiences to your home. 

With PurColor, the Crystal UHD TV expresses a wide range of vivid colors that add depth and dimension to a show or movie. In addition to its fine-tuned colors, the Crystal UHD upscales entertainment through 4K Upscaling, which boosts the picture quality to 4K resolution for the content you love. 

Naturally, high-resolution and vibrant, high-definition colors are incomplete without seamless motion clarity. Motion Xcelerator produces ultra-smooth motion by predicting the movement between frames, immersing you in every action-filled scene without skipping a beat.

Beyond its exceptional picture quality, the TV features a boundless screen that immerses you deeply into every scene with more screen space and less bezel. With a minimalistic design, your TV will easily complement the interior of your home, effortlessly blending in with any decor.

Pairing the TV with Samsung’s sound devices elevates the viewing experience, delivering an excellent surround sound that feels like you’re in an actual theater. The Samsung HW-T420 Soundbar produces richer sound with powerful bass delivered by the 2.1ch soundbar and 6.5-inch subwoofer. Enabled by the Smart Sound feature, the soundbar automatically analyzes the sources of audio to optimize the track for a  fuller range of sound fit for watching content or playing games.

Upgrade to a Big Screen, Enjoy Bigger Deals

There’s no better time to go big than now! From January 1 to March 31, Samsung offers exclusive deals on its Crystal UHD line-up, including a Disney+ Annual Premium Plan* worth PHP 4,190, Globe GFiber Plan, which comes with Installation, Modem, and 1-Week unlimited Fiber internet, and up to 38% off on select models. Sound towers also come with Visit samsung.com/ph/offer/online/2025/samsung-big-tvs/ to learn more about Samsung’s Super Big TV deals. 

*Subscription required

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish. 

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio. 

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance. 

For more information, visit Samsung.com.

MANILA, Philippines – May 3, 2024 – Samsung is all about celebrating wins and hard work—it believes that every effort deserves to be rewarded with the best life has to offer. This May, Samsung, the Global No. 1 brand for TVs and soundbars, offers hard workers the chance to treat themselves to the ultimate TV experience at home with its hot summer deals on its QLED, Neo QLED, OLED, and Crystal UHD TVs and soundbars.

When you purchase an OLED 4K Smart Television S95C in 77-inch, 65-inch, or 55-inch you can enjoy cash discounts, plus a one-year Disney+ subscription and a Q-Soundbar valued at P33,999. As part of Samsung’s Hot Summer Deals, the 55-inch QLED Q60C 4K Smart TV also comes with a one-year Disney+ subscription, while a free Frame Bezel and a wall mount will be yours when you purchase The Frame Lifestyle Televisions to elevate your home. Cash discounts are also available with the 55-inch Crystal UHD CU8100 4K Smart TV and 55-inch Crystal UHD CU7000 4K Smart TV as part of the promo deal.

Infinite Colors for a Bright Summer

Equipped with Quantum Dot Technology, Samsung QLED Smart TVs enable the viewers to see a billion shades of colors offering the most vivid viewing experience. These stunning colors remain vivid even at varying brightness levels, revealing superb details and creating the finest picture excellence.

The Neo QLED Smart TVs, available in both 4K and the flagship Neo QLED 8K TV, feature Quantum Matrix Technology for precise light control, enhancing the darkest and brightest scenes. Additionally, Samsung’s OLED Smart TVs deliver deep blacks, pristine whites, and a rich spectrum of colors, all within a sleek, slim design crafted with the Infinity One Design. With Samsung QLED Smart TVs, experience a billion shades of color in stunning 4K resolution, perfectly tailored for destressing after a long hard work day.

Empowering Sounds to Elevate the Fun

As the market leader in soundbars for a decade straight, Samsung’s soundbars perfectly complement and create flawless sound especially when paired with the Samsung QLED TV.

Achieving top-notch home entertainment requires a premium audio setup. Samsung’s Soundbars are equipped with Wireless Dolby Atmos, allowing you to indulge in the ultimate 3D sounds without cable.

Meanwhile, Samsung’s Sound Towers offers a soundstage with bi-directional room-filling sound that envelopes every room corner and produces deeper low frequencies to fill the space with impactful bass. Samsung’s soundbars and sound towers create an ideal environment anywhere you want to enjoy high-quality, immersive audio experiences.

Reward your dedication with an immersive experience with Samsung’s TVs and soundbars! Go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide to get yours today.

* The Q600C Soundbar is for select OLED models only, while the Q800C Soundbar is exclusive to 77″ OLED S95C 4K Smart TV (2023).

To inspire your plans, we’ve curated a list of fun activities to try out together as a family this Father’s Day. From cozy, stay-at-home activities such as playing video games and watching dad’s favorite films together, to outdoor adventures such as hiking, running and biking, you can now make the most out of precious family time with Samsung’s suite of innovative devices.

1. Introduce your dad to the world of video gaming

Bond with your dad by inviting him into the immersive world of video gaming! While first-person shooters such as Fortnite may be daunting to learn quickly, you may want to introduce him to immersive adventure games such as The Last of Us Part 1 and 2, and Resident Evil Village.

Console gamers will be thrilled by the Samsung Crystal UHD AU8000, which comes packed with a unique dynamic refresh technology – Motion Xcelerator Turbo – that enables smoother motions and clearer images. And with Super Ultrawide GameView¹, which lets viewers watch content in 21:9 and 32:9 screen ratios, you can now enjoy more viewing areas – perfect for multiplayer games! To top it off, the TV automatically switches to Game Mode when it detects a console has been turned on, and can also optimize its TV settings due to Auto Low Latency Mode (ALLM), which enables more controls with barely noticeable input lag at 5.8ms².

For PC gaming enthusiasts, impress your dad with scenes that vividly come to life on the Odyssey G7, boasting Samsung’s QLED technology that brings a full range of lifelike hues to your display. Packing in 1.7 times the pixel density of Full HD, the Wide Quad-High Definition (WQHD) resolution of the G7 boasts incredibly detailed, pin-sharp images. It also delivers a rapid 240 Hz refresh rate that eliminates lag for exhilarating gameplay with ultra-smooth action, so you can now form the ultimate multiplayer boss team with your dad.

2. Relive dad’s fondest memories from the past through his favorite films and shows

Spend quality time with your dad by getting him to pick his favorite films from years gone by. There’s bound to be a story behind each pick – it might have been a film he watched with your mom on their first date, or perhaps a generation-defining movie like the original Star Wars films!
 

To recreate the immersive cinema experience from the comfort of your living room, look no further than Samsung’s The Premiere! Equipped with triple laser technology, The Premiere delivers 4K picture resolution over larger-than-life 120-inch and 130-inch variants. The Premiere also supports Filmmaker Mode, which lets you enjoy watching movies as the director intended.
 
Top off the cinematic experience from home with the Q600A 3.1.2Ch Soundbar, a Dolby Atmos soundbar with Samsung Acoustic Beam technology, so that you can experience a wide range of room-filling sounds.

3. Revisit your favorite places as a child with dad

 
 
Take a trip down memory lane and revisit some of your favorite neighborhood places that dad used to bring you to as a kid. Don’t forget to capture these moments on the Galaxy A52 5G, which is equipped with a best-in-class quad camera system featuring a 64MP main camera, 5MP macro camera, 12MP wide camera and 5MP depth camera.
 
Featuring Optical Image Stabilisation (OIS) that helps stabilise your shots to keep the motion smooth and a Scene Optimizer function that uses AI to shoot with optimal settings for 30 categories of images and backgrounds, the Galaxy A52 5G lays the canvas for you to explore your photography skills as you revisit past memories with dad.

4. Take some time for outdoor family fun

Although we might spend most of our days indoors, outdoor time is just as important for general wellbeing. Whether it is hiking, running or biking, the great outdoors also provides an ideal setting for quality family time.

The Galaxy Watch3 45mm Stainless Steel is a great companion for working dads who prefer unwinding outdoors.
 
With its ability to measure SpO2 levels³ – or the amount of oxygen in the bloodstream – your dad can now work out with peace of mind while tracking his health and fitness progress. And with a slick black design, the watch is sure to turn heads, whether in the boardroom or on a hiking trail.

Meanwhile, to capture the best moments of each outdoor family adventure, look no further than the Galaxy S21 Ultra 5G. Documenting outdoor activities becomes way more fun when you’re equipped with a smartphone capable of taking videos in 8K – the highest resolution video available in a smartphone! The Galaxy S21 Ultra 5G also features a Super Steady mode, which uses AI stabilization to deliver gimbal-smooth video when on the move, so you can capture epic outdoor moments of dad in sporting action.

[1] Super UltraWide GameView is available for ultra wide supported games and PC games only. Some game titles may not support or be limited in the use of this function. Screen resolution change from external device may be required.

[2] Low input lag is measured based on internal testing conditions and is subject to change according to game settings or specific conditions.

[3] SpO2 is defined as saturation of percutaneous oxygen. Normal levels in humans are measured at approximately 95-100%. Factors like vigorous exercise, the amount of oxygen in the air, your elevation, and various health conditions can all result in lower readings.