MANILA, Philippines – October 28, 2025 – Samsung continues to redefine sound experiences with its newest lineup of sound towers As the Global number 1 TV and soundbar brand, Samsung designed the new sound towers to deliver immersive, powerful sound, allowing users to turn anywhere into a party.

To celebrate the launch, Samsung held an exclusive event that showcased the power of the new sound towers, allowing guests to experience how immersive sound amps up the fun at any party. The interactive event also featured electrifying performances from top OPM bands, Over October and The Itchyworms.

“Music connects people in the most powerful way,” said Samsung Philippines Head of AV Business Chris Almazan. “The new Samsung Sound towers are designed to bring people together through vibrant sound and unforgettable experience – anyone can bring the party wherever they go.”

Built to Unleash the Beat in Every Space

Designed to create big, powerful soundscapes that fill every space, the new Samsung Sound Towers are made to redefine the audio experience completely. Whether it’s at a big party with friends or an intimate jam session at home, these sound devices combine powerful audio and intelligent features to elevate how users enjoy music.

The MX-ST50F turns anywhere into a party with built-in wheels and a telescopic handle, letting you bring the beat wherever you’re headed. The custom bass modes and adjustable party lights give you complete control over your audio experience, while its battery pack keeps the music playing for up to 18 hours. During the event, the thumping beats from the sound tower set the stage for guests to show off their moves like content creator and dance teacher Michelle Kawpeng at the Dance Zone.

The MX-ST40F lets users play with built-in special DJ sound effects and samplers for up to 12 hours,  allowing you to inject your own flavor into your favorite tracks. This allowed guests at the launch event to channel their inner DJ, remixing their favorite tracks like renowned music producer DJ Hoest. Starting a spontaneous jam session is easy; simply plug in your microphones or guitar to the sound tower. The Group Play feature supports linking up to 10 sound towers, transforming your space into a truly immersive soundscape.

With the Samsung Sound Tower App, users can also fine-tune their party’s vibe right from their phones—customizing audio settings and accessing Karaoke Mode. At the event, guests got to try this firsthand, taking the mic and hitting the high notes of their ultimate karaoke songs at the Sing Zone with Over October’s Josh Buizon. With powerful, room-filling audio, the Samsung Sound Towers are the ultimate companions for keeping the music going at any celebration.

“The sound towers are engineered to deliver powerful, punchy sounds to elevate the experience of making memories with music. We want everyone to experience how these versatile sound towers can transform any setting into the perfect space for sharing and enjoying music,” claimed Almazan.

During the event, guests also witnessed how the new sound towers enhance live music with performances from the indie/alternative band Over October and surprise guests The Itchyworms. The iconic rock band also teased their upcoming episode of Samsung Sound Sessions, which will premiere on Samsung’s official Facebook, X, TikTok, YouTube, and Instagram pages this December.

Samsung Sound Sessions gathers the Philippines’ best musicians to unleash their best sound through performances wrapped in dynamic audio that immerses listeners in every beat. New Samsung Sound Sessions episodes are released every Thursday at 6 pm, introducing Filipinos to different kinds of music while maintaining the same dynamic, heart-pumping sound every time.

Elevate Your Music Experience with Samsung Sound Towers

Upgrade the way you enjoy your music and bring the fun along wherever you go with the new Samsung Sound Towers, now available on the Samsung Online Store. Get up to PHP 2,117 off and a free microphone along with the sound tower that suits your needs. Enjoy exclusive deals until December 31, 2025.

To know more about Samsung sound devices, visit https://www.samsung.com/ph/audio-devices/portable-sound-tower/.

MANILA, Philippines – October 17, 2025 – When it comes to enjoying great music, sound quality makes all the difference. Samsung, the global number 1 TV for 19 years and soundbar brand for 11 years, has proven this with its latest lineup of sound towers that unleashed the beat during the premiere of Samsung Sound Sessions,  featuring OPM indie/alternative band Over October – now available to stream on its official YouTube Channel.

This marks the official launch of the newest Samsung Sound Towers, the ST50F and ST40F, which transformed the live performance into an immersive experience by filling the space with deep, vibrant sound that everyone could enjoy. Whether it’s an intimate jam session or a full-blown party with all your friends, the ST50F and ST40F deliver bold, dynamic audio that surrounds you completely, letting you lose yourself in every beat.

Samsung Sound Sessions captures the magic that happens when great sound meets great music. The series brings together the best of OPM to create performances that feel intimate and alive, powered by the newest Samsung Sound Towers. With the ST50F and ST40F, Over October created a powerful soundstage that accentuated the beats and bass of the band’s songs, including their newest single, “Dahan.”

The Secret to Unleashing the Beat Anywhere

Samsung Sound Sessions will spotlight some of the Philippines’ most iconic and trending musical acts and unleash the beat for an unforgettable performance. The episode with Over October is the first of a series, showing that with great artists and the powerful sound of the new portable sound towers, every place can become a stage for unforgettable music moments.

With the ST50F Sound Tower, anywhere can be a party. Its telescoping handle and built-in wheels make the sound tower highly portable, so you can bring powerful party sound wherever you go. Tailor-fit the sound and the lights to your party’s mood with three custom bass modes and adjustable party lights. Plus, its replaceable battery pack keeps the party music going for up to 18 hours.

The ST40F Sound Tower delivers powerful, punchy beats to make every party track hit like a headliner. Take control of the beat and play the DJ with the sound tower’s sound effects and samplers, which add spice to your music. Plug in your guitar and mic to start a fun jam session with family and friends, or link up to 10 sound towers for an audio experience like no other with Group Play.

Fine-tuning your party’s vibe is easy with the Samsung Sound Tower App. Whether it’s setting the mood with the sound towers’ lights or getting the party started with cool DJ sound effects, you can do it all through the app. Kick off a karaoke session with your guests by switching to Karaoke Mode on the app. Play your favorite songs without lyrics and get ready to sing your heart out.

Bring Home the Beat with Samsung Sound Towers

Whether you’re turning up the energy at a weekend party or transforming your living room into a stage, Samsung’s premium sound devices make every moment sound extraordinary. Take the celebration with you, everywhere you go, with the newest sound towers, now available on Samsung Online Store.  Save up to Php 2,117 and get a free microphone when you take home the sound tower of your choice and avail exclusive offers until December 31, 2025.

Catch the new Sound Towers in action in the first episode of the Samsung Sound Sessions on Samsung’s official Facebook, X, TikTok, YouTube, and Instagram pages.

To know more about Samsung sound devices, visit  https://www.samsung.com/ph/audio-devices/portable-sound-tower/.