SEOUL, Korea – March 30, 2025 – Samsung Electronics Co., Ltd. unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home. 

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems. 

At the heart of the company’s vision is the AI Home display. Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators.  

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen.

Samsung Home Appliances Bring Easy to Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving. 

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device. Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. 

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users. 

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard. 

Knox Vault is also applied to home appliances for the first time, storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products. 

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward, the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

To find out more about the new Bespoke AI appliances 2025, you can visit to https://www.samsung.com/ph/home-appliances/bespoke-home/. Get up to P19,000 off when you pre-order the all-new Bespoke AI appliances! And get a free Galaxy A16 5G bundled with the Bespoke AI SBS Ref or a free Galaxy Fit3 bundled with the Bespoke AI Topload Washer until April 9, 2025. 

*DTI Fair Trade Permit No .FTEB-216980 Series of 2025

¹AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

²Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

³Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

⁴Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

⁵PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

⁶Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

MANILA, PHILIPPINES  – March 12, 2025 — Samsung Electronics is setting the stage for the future of home living with its newest lineup of Bespoke AI home appliances. 

As artificial intelligence continues to transform the way we live, Samsung is taking the next step to bringing it into every home as its newest BeSpoke AI home appliances will be announced very soon. Continuing its legacy of innovation and push for connected living, Samsung promises to redefine how we manage our homes with AI-powered technology that prioritizes user-friendly design and sustainability while also focusing on safety, ease of use, and energy efficiency. As a global leader in connected living, Samsung will also showcase how the new appliances seamlessly work with Samsung SmartThings.

Be among the first to experience Samsung’s new line-up of AI-powered side-by-side refrigerators and top-load washing machines. Register from March 12 to 25, 2025 at https://www.samsung.com/ph/onelaunch to access exclusive pre-order perks, including a 15% Voucher for the Shop App or 10% Voucher for Samsung.com and one raffle ticket for a chance to win 1 of the 10 30L Bespoke Microwave Oven Grill valued at Php 11,495. 

You can also avail of an exclusive Samsung Reservation+ offer! Get up to Php 4,000 voucher for the new BeSpoke AI refrigerators or a PHP 2,000 voucher for the new BeSpoke AI topload washing machines when you pay Php 500 at https://www.samsung.com/ph/gift-card/e-vouchers/pre-registration-da-evoucher from March 12 to 25, 2025. 

Get to know more about Samsung’s AI-powered technologies by visiting https://news.samsung.com/ph/. 

Stay tuned– the way to home living made simple begins here!

*DTI Fair Trade Permit No. FTEB-216946 Series of 2025

**DTI Fair Trade Permit No. FTEB-216861 Series of 2025

MANILA, Philippines – Starting over comes in many forms; for many, it entails moving into a new home or rebuilding one’s living space. With condominium rental prices at their lowest¹ and the peak wedding season fast approaching, more young Filipino couples and families are set to make significant house changes. With its smart home solutions, Samsung seeks to make the transition more seamless, marking a positive start to a new life chapter.

Samsung TVs and digital appliances make connected living possible, creating fulfilling experiences in every Filipino household. For young couples or families just starting, Samsung’s wide range of TVs and appliances are designed to enrich their home lives, whether through upscaled entertainment, sophisticated food prep and storage, or intelligent washing and drying.

Until March 31, you can enjoy exclusive bundles on these essentials to complete your new home. Save up to ₱39,623 when you purchase Samsung’s exclusive bundles on its QLED TVs, washing machines, and refrigerators, which include premium gifts such as a Soundbar, microwave, 1-Week Unli Fiber Internet and a Disney+ Annual Premium Plan amounting to up to P28,683. From QLED TVs to side-by-side refrigerators, Samsung has everything you need to build a humble abode and make unforgettable memories for the years to come. 

Immerse Yourself In a Billion Shades of Color

Watching television with your loved ones is one of the most significant moments you can share at home. Reveling in the highs of a thrilling action film or relishing in the kilig from a romantic comedy is made all the better when you have the best display to make the watching experience more immersive.

Thanks to Samsung’s Real Quantum Dot Technology, the QE1D QLED TV delivers the finest picture ever and breathes life into your favorite content that reels you in. This way, you can enjoy your favorite shows in 4K picture quality at any time of day or night.

Enjoy Worry-Free Meal Prep and Storage

While nothing beats a home-cooked meal, preparing each dish can involve so many steps—from storing ingredients to keeping them fresh—that the task can seem daunting. Samsung’s refrigerators simplify how you deal with food items, so you can look forward to preparing each meal every time!

For those who like to plan ahead for their meals for the following weeks, Samsung’s Side-by-Side Refrigerator boasts a 583-liter space that fits every ingredient you could ever need, thanks to its SpaceMax Technology.

On the other hand, Samsung’s Bespoke Top-Mount Freezers can blow intensely cold air on demand for fast cooling. At the same time, their different line of Top-Mount Freezers can preserve the freshness of your food items for much longer when placed in the Power Cooling Zone. Whether you’re cooking for your loved one or yourself, meal prep is made all the more simple and satisfying.

An Efficient, Intensive Wash Every Time

Although the standard washing machine does a good enough job of washing clothes, have you ever had a washing machine that not only cleans your clothes but also saves energy with every wash? Samsung’s Front-Load and Top-Load Washing Machines do precisely that!

Thanks to their Eco Bubble technology, these Samsung washing machines ensure efficient cleaning, removing stubborn stains and dirt while protecting the fabric’s color and texture.

Welcome Simple, Connected Living with Samsung Appliances

Embarking on a new path comes with its own challenges, but the transition to another chapter will all be worth it! As you face new milestones, having a Samsung home complete with innovative house solutions that go better together, you can enjoy an easy and memorable home life for the days ahead. To learn more about Samsung’s exclusive promo, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

1 Taguines, Andrea. “Condominium Rental Prices Lowest in 15 Years: Expert | ABS-CBN News.”