MANILA, Philippines – October 15, 2025 – The merriest time of the year is definitely here as global number one TV and sound device brand Samsung gives every Filipino family a reason to kickstart the festive season with its super big holiday deals on its selected televisions and sound devices.

As families start gearing up for the most festive season, Samsung makes it easier than ever to upgrade their home entertainment setup and experience the magic of the holidays in bigger, smarter, and more connected ways.

Smarter, Easier Holiday Celebrations with Vision AI

Your holiday viewing is bigger and better with Samsung Vision AI, transporting you inside the worlds of your favorite holiday films or TV shows. This enhances the resolution of the content you’re viewing, giving you breathtaking sharpness and detail each time. With Vision AI, you can pair your Galaxy Watch to your TV for a more intuitive viewing experience, thanks to Universal Gestures.

Beyond enhancing your entertainment experience, Vision AI TVs are designed with a range of smart features to help make your holiday preparations feel easier and lighter. These televisions also double as smart hubs that keep you in control of your household. From keeping track of your devices’ energy consumption to serving as a pet-sitter while you’re away, Vision AI TVs handle everyday routines with ease, so you’re always focused on making memories with loved ones during the holidays.

Big Viewing, Bigger Celebrations At Home

Whether it’s watching timeless holiday films, streaming the latest series, or reliving family memories during a reunion, Samsung’s big, premium TVs turn every viewing moment into something special. The Neo QLED Vision AI TV sets the standard for big, bold viewing. Every twinkle of light in your festive films of choice bursts with stunning clarity, thanks to the TV’s NQ8 AI Gen3 Processor and AI Upscaling technology. Even with daylight pouring in through the window, its glare-free screen keeps the picture perfectly clear, making your favorite Christmas films unfold on the big screen, right in your living room.

For those who want to bring the full brilliance of holiday viewing to life, Samsung’s OLED 4K Vision AI TV paints every scene with a billion shades of color. It expresses the deepest blacks and the most radiant colors, creating a cinematic warmth perfect for quiet nights in. Besides holiday viewing, the TV also elevates the gaming experience with its Ultimate Gaming Pack. This delivers an ultra-smooth, low-latency, immersive experience, perfect for friendly matches against loved ones during holiday celebrations.

Meanwhile, the QLED 4K Vision AI TV fills homes with colorful energy, bringing a cheerful vibrance to every moment. Its Real Quantum Dot Technology, which uses non-cadmium quantum dots, and 100% Color Volume delivers rich, life-like visuals that make your choice of entertainment look livelier. For households that value security along with high-quality viewing, the Crystal UHD 4K Smart TV offers robust privacy protection with Samsung Knox Security, while expressing glorious visuals with Crystal Processor 4K and 4K Upscaling technology.

Turn Up the Sound of Festive Fun

Aside from immersive visuals, Samsung big TVs make any holiday viewing and celebration come alive with powerful audio. Through Q Symphony, these TVs work in perfect harmony with compatible Samsung soundbars to deliver a richer, more cinematic experience that fills your home with festive energy.

The Q990F 11.1.4ch AI Q Soundbar is your ticket to a full, surround-sound holiday spectacle. The integrated Wireless Dolby Atmos and SpaceFit Sound Pro tunes sound to match your space, filling every corner with audio magic. For cozier spaces, the Q600F 3.1.2ch AI Q Soundbar is a slimmer, more compact option that doesn’t compromise on performance, delivering crisp, balanced sound that adjusts to whatever you’re watching, whether it’s holiday carols or Christmas comedies. Meanwhile, the B450 2.1ch B Soundbar brings a fuller range of sound with deeper, powerful bass. Its dynamic Game Mode makes holiday gaming marathons with your loved ones that much more thrilling.

No holiday gathering is complete without festive music. To light up the vibe of your holiday get-togethers at home, you will never go wrong with the MX-T70 Sound Tower 1500 watts. With a powerful bass booster and bi-directional design, this sound tower is a powerhouse for festive party tunes. Meanwhile, you can roll in heart-pounding beats to any party with the MX-ST50F Sound Tower. Its built-in wheels and telescoping handle makes it easy to bring the sound tower anywhere, while the LED party lights amp up the vibe of your holiday celebrations. With its heavy-punching battery, you can keep the tunes coming for up to 18 hours.

Come Home to Bigger Holiday Moments with Samsung’s Big Holiday Deals

This season of giving, Samsung makes it easier to elevate your home entertainment with Big Holiday Deals on its latest TVs and sound devices. Enjoy exclusive savings of up to PHP44,000 and get a free soundbar worth up to PHP82,999 on select Vision AI TVs. Avail bundle offers and holiday promos until December 31, 2025 only.

Get up to 30% off on premium appliance care for your Samsung TVs when you add Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy extended warranty coverage and expert maintenance services for your televisions for as low as PHP 5,799/year*.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

Global No. 1 television brand Samsung partners with Globe Telecom to showcase how its AI-powered technologies enrich people’s lives and push the boundaries of innovation at INNOVANIA 2025.

Following aims to create more connected cities, Globe held its largest technology and innovation summit, INNOVANIA 2025: COSMIC NEXUS. The event brings together innovators and government executives to discuss strategies to achieve a more sustainable and technologically-empowered society with the transformative role of artificial intelligence (AI).

At the event, and powered by Globe At Home Postpaid, Samsung showcased the unmatched quality of its latest Vision AI televisions and sound devices, demonstrating how consumer-driven innovation brings forth technologies that do more than elevate entertainment. At this year’s INNOVANIA, event attendees witnessed firsthand how these technologies, combined, support every aspect of their lifestyles.

Collaborating for a More Connected Future

Samsung shares Globe’s goal of creating more connected cities, starting at home. While Samsung’s Vision AI TVs and Sound Devices primarily aim to enhance home entertainment, the suite of AI-powered features makes it an ideal companion in every part of one’s lifestyle.

With AI at its core, Samsung delivers true value to consumers with a TV that helps them manage and improve their lifestyles with ease. The Vision AI televisions let users manage their homes seamlessly and remotely with the SmartThings App and AI Voice Assistants, among other features. It also adapts to evolving preferences, as AI actively customizes recommendations based on usage patterns.

Supporting Samsung’s technology through high-speed, uninterrupted connectivity is Globe At Home Postpaid — a partnership that launched last year to bring this exact technology closer to every Filipino home. Apart from the showcase at INNOVANIA, Globe and Samsung reiterate their commitments to create more connected futures through technology by offering exclusive offers to their customers.

“For us, creating more connected cities starts at the first place where we all learn how to form meaningful connections: At home, with people who matter most to us,” said Chris Almazan, Samsung Electronics Philippines Corporation’s Head of AV. “Our newest line of AI-powered televisions demonstrates this, as it leverages AI to help not just enhance, but even enrich the lives of our customers.”

For this partnership, Globe and Samsung are extending an exclusive deal for all Globe at Home Postpaid subscribers. Until September 30, 2025, all Globe at Home Postpaid users are eligible for an additional 10% discount on all Samsung TVs and Sound Devices available on the Samsung online store.

To learn more about exclusive offers from Samsung and its partners, visit https://www.samsung.com/ph/

MANILA, Philippines — July 19, 2025 — As the world’s No.1 TV brand for 19 years, Samsung continues to redefine the role of television into an intelligent and intuitive companion to everyday life. Samsung’s Vision AI TVs—such as the 85” Neo QLED 8K Vision AI TV—adapt to routine, mood, and needs in ways that feel natural and personal.

Whether it’s easing the household in the morning with calming visuals, enhancing a workout with real-time monitoring, or setting the tone for a quiet evening in, the Vision AI TV turns everyday experiences into something more intentional. It becomes a part of life’s rhythm, supporting how people live, connect, and unwind. And for many, that’s precisely why they can’t live without it.

A Smarter, Sharper Viewing Experience

From the moment it’s turned on, the difference is clear. AI Upscaling enhances whatever is on screen to 8K quality, breathing new life into favorite shows and even older content. Paired with the Q990F 11.1.4ch Q Soundbar, the TV and Q Soundbar’s built-in Q-Symphony technology synchronizes audio between devices to produce sound that’s richer, fuller, and immersive.

Their mood? The TV just gets it.

Beyond viewing, the Vision AI TV understands them. It offers tailored recommendations that match the user’s preferences, whether that’s a lighthearted comedy after a long day or a moody drama for a quiet evening. The Generative Wallpaper feature enables users to select a mood, theme, or specific visual preference, with the screen adjusting accordingly to match the room’s interior.

An Active Partner in Wellness

The Samsung Vision AI TV extends far beyond entertainment. When synced with a Samsung Galaxy Watch, it can display real-time workout data on screen, such as calorie burn, that keeps users motivated without needing to check a phone. The experience feels seamless and supportive of one’s health goals.

Fun Moments Made for Sharing

For shared moments, it makes connecting even easier. With the Mobile to Mic feature, users can instantly turn their smartphones into microphones for karaoke nights, letting everyone join in without fuss or setup delays. It turns a casual get-together into something special in an instant.

Caring about what you care about

Even in quieter times, the Vision AI TV, together with the SmartThings app, acts as a window into the home, allowing users to monitor energy consumption, check connected devices, and even keep an eye on their pets while they’re out of the house. It’s always ready to help with their everyday errands.

As the home continues to evolve, the television has grown beyond being a fixture in the living room. With Samsung’s Vision AI TVs, the screen becomes part of the way people live, unwind, connect, and feel at home.

To learn more about how Samsung Vision AI TVs can enhance your home experience, visit www.samsung.com/ph. Pre-order until July 31, 2025, to enjoy savings of up to ₱59,000 and get a free HW-Q930F AI Q Soundbar 9.1.4ch Subwoofer & Rear Speaker worth ₱60,499.

Manila, Philippines, 24 June 2025 — Play is essential in enriching days with creativity and meaningful connections. Especially at home, where most people feel truest and safest, making the most of these moments calls for the best ways to experience them. With its lineup of AI TVs, global no. 1 TV and Soundbar brand, Samsung makes this possible by letting you effortlessly weave play into your days and inject them with vibrant color.

Always seeking to add value to the lives of their customers, Samsung’s Vision AI TVs bring a suite of AI features that not only enable but further elevate play and productivity at home, and more. According to Chris Almazan, Head of AV Business at Samsung Philippines, “We want people to feel like they’re not limited to just one standard of play and productivity. And we mean that in an encompassing way — with the Vision AI TVs, achieving this balance doesn’t take tremendous effort, and standards for picture and audio quality, as well as seamless integration, can be pushed further.”

To showcase the promises of their Vision AI TVs, Samsung Philippines hosted the Vision AI Game Night, spotlighting the array of AI features in their televisions.

Samsung Vision AI: All You Need for Elevated Play

From singing to dancing, and static to dynamic pictures, Samsung’s AI TVs promise an AI feature that elevates them. Thus, it follows that at the Vision AI Game Night, each activity zone involves the use of each of these intelligent capabilities found in the Neo QLED 8K, Samsung OLED, QLED, and The Frame TVs.

Opening the event with a quiet and vibrant art experience is a guessing game, where The Frame shone for more than its sleek design. With impeccable picture quality, art pieces take on more vibrance and sharpness that lets you appreciate even the tiniest details. But, above all, avid aesthetes can look forward to content found in the Art Store — a digital catalogue containing over 3,000 art pieces from leading galleries around the world. With this, you can turn The Frame into a canvas that brings refinement to any space.

While displaying art helps with appreciating AI Vision’s capabilities in refining details, dynamic pictures show its prowess in processing. Samsung showcases this at the video game tournament (with a combat game, no less), with the Samsung OLED TV. Boasting a 165-Hz refresh rate and active image optimization thanks to AI, movements flow smoothly and clearly, helping you keep up with all the action in full detail.

Always prepared to bring more, Samsung demonstrated that their AI TVs are built for more than entertainment with Real QLED TV and their flagship Neo QLED 8K TV. From picture and sound quality to seamless integration with other Samsung devices, these TVs showed that Samsung enables every way you want to play.

With its seamless integration capabilities and high-performance processing, the Samsung Neo QLED TV proves itself to be an ideal karaoke machine, with AI Sound, no-fuss pairing with its suite of sound devices, and, yes, your Samsung phone serving as the mic. Using the SmartThings app, you can turn select Samsung phones into microphones and sync them with the Neo QLED TV thanks to the Mobile to Mic feature. From singing voices to music backing, audio was delivered with uncompromised quality, with AI Sound actively optimizing the sound to match the content and surroundings.

All of this is, of course, powered at the core by an NQ8 AI Gen3 Processor — its most advanced yet — which upscales content to 8K resolution, allowing the TV to deliver sharp and clear videos, and the crowd to keep up with the singing. The anti-glare technology also helped maintain quality integrity in the lofty, brightly lit venue.

At the Zumba Sweat It Out zone, the real QLED TV took center stage and stunned with the impeccable picture quality brought by its real Quantum Dot technology. With real quantum dot technology, the TV displays a billion shades of color, flashing colors with improved accuracy and brightness from all viewing angles. As certified authentic QLED technology, Samsung’s QLED TV is also guaranteed to contain genuine quantum dot film made of cadmium-free quantum dot materials, making viewing environments safe.

The QLED TV also wows the crowd with its seamless integration capabilities. Pairing it with a Samsung Smart Watch, participants stayed on top of their calorie burn with its fitness tracker — a critical feature, given that the win will go to the one with the highest burn.

Samsung Vision AI: Elevating Your Everyday

The smiles and sweat on people’s faces after the event were strong proof of Samsung’s promise: that enriching life with play and productivity can be easy and done better with Samsung Vision AI. With a commitment to delivering value to every customer, Samsung constantly builds on innovations, allowing its TVs and devices to support and amplify not just entertainment, but entire lifestyles altogether.

Taking the stage to conclude the night of activities, Samsung’s Head of Corporate Marketing, Yna Quimson affirms that, “At the core of all our innovations is caring for people’s well-being by way of empowering the ways they choose to achieve it best. Whether it’s through productivity, play, or a balance of both, we make sure that our customers are never lacking support from our technologies.”

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999  and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph. 

If you’re looking to experience how Samsung’s AI-powered innovations elevate and enrich lifestyles, snag gifts and treats from the experience zones, avail event exclusive discounts and freebies, and be one of the lucky participants to bring home a Vision AI TV at the Vision AI Experience from June 27 to 29, 2025 at Shangri-La Plaza, Grand Atrium. Plus, local hit makers, Lola Amour and Over October, will take center stage on June 27 at 7 PM and June 29 at 5 PM, respectively. 

Learn more about Samsung’s AI-powered innovations by visiting news.samsung.com/ph/.

MANILA, Philippines – June 13, 2025 – How do you find pleasure in your everyday life? For many, it is found in their daily routines—juggling sleep, work, and everything in between, while also pursuing enriching experiences and meaningful connections. Amidst the hustle and bustle of daily life, there’s always a chance to discover new joys, making every day even more rewarding and fulfilling.

Global No. 1 TV brand Samsung makes this a reality with its new AI TVs, supporting you in every part of your daily routines and fueling your passions for brighter days ahead, no matter how busy you are or what your lifestyle is like. As adaptive and intelligent companions, a Samsung AI TV will ease your life and adapt to your needs, allowing you to experience more at home.

Samsung AI TV: A Screen That Evolves with You

There’s more to a Samsung TV than meets the eye. Powered by Vision AI, a suite of AI-powered features, Samsung’s new AI TVs are your close companions at home, adapting to your life and providing personalized and connected solutions catered to you.

From high-resolution picture quality for the film enthusiast to convenient home monitoring for the multitasking parent, Samsung Vision AI works for every Filipino from all walks of life, empowering them to live more, accomplish more, and experience more.

For the Homebody: All-Day Immersive Fun

Watching at home is never the same with smarter, bolder, faster entertainment on the Neo QLED 8K AI TV. With AI Upscaling that enhances your favorite content to 8K resolution, Motion Xcelerator that produces ultra-smooth motion at 240Hz, and Q Symphony that syncs the speakers of the TV and soundbar, such as the Q990F Q Soundbar, every moment in front of your TV becomes a front row seat to immersive, cinematic experiences.

For times when you want to sing your heart out at home alone or with friends and family, you can bring the karaoke experience to your living room with just your phone, with the Samsung AI TVs that now double as a karaoke machine. Using the SmartThings app, you can use your smartphone as a microphone so you can sing your favorite tunes at home.

If it’s excitement that you’re craving, the Samsung OLED AI TV enhances moments of victory and euphoria, expressing deep blacks, lively whites, and a full range of vibrant shades of colors. With its Motion Xcelerator 165Hz technology, you can make more precise and quicker split-second decisions with your victory on the line.

For the One Who’s Always On the Move: Less Effort, Get More Done

Whether you’re a working parent or a solo dweller who can’t stay put, it’s not easy to make sure that everything at home is in order. Samsung’s AI TVs lessen the burden, so you can focus on what matters most. While the QLED AI TV already produces stunning visuals with breathtaking colors through its real Quantum Dot technology, and the Neo QLED 8K AI TV delivers 8K entertainment, the TVs’ new AI features powered by Vision AI keep managing your home simpler for you.

From giving you a bird’s eye view of every room in your house to monitoring your devices’ energy consumption, home monitoring becomes as easy as tapping on your smartphone or clicking a button on your remote. Samsung Vision AI makes the Neo QLED AI TV more reliable than ever, transforming these screens into the heart of your smart home, the center of your connected living. Samsung’s SmartThings hub creates a seamless ecosystem of devices to keep your smart home in check, making it easy to track your items and manage connected devices at home, all from your TV.

Whether you have hectic mornings or a slow start to your day, the QLED AI TV gives you the push you need to power through. With the Daily Board that displays personalized information, the Bixby voice assistant ready to answer questions and give suggestions, the Universal Gesture Feature that allows you to operate the TV with just a hand gesture, and the workout tracker on the Samsung Health app, you have a TV that’s ready to jumpstart a productive day and keep your wellness in check.

For the Home Decor Enthusiast: An Extensive Art Gallery right at your fingertips

A piece of art can make or break the overall aesthetic of a space, especially when it comes to your home. Powered by Samsung Vision AI, Samsung’s AI TVs, such as The Frame, not only enhance entertainment and serve as your trusty home assistant but also do the thinking for you when making home decor decisions.

When it comes to beautifying your living space, The Frame allows you to generate your own wallpaper that matches the atmosphere of your home, or choose from the 3,000 art pieces from the Art Store. With The Frame, you have your home gallery with just the click of a button, so that you can make tweaks to your space with ease. When you partner The Frame with the convertible QS700F Q Soundbar that delivers optimized sound no matter how you install it, the design possibilities for your living room become limitless.

With Samsung Vision AI, a TV is not just a screen, but a companion that helps enrich your life. Opening a gateway to more meaningful experiences, having a Samsung AI TV means living the future with more joy, excitement, and meaning.

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 59,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999 and Q Soundbar worth Php 82,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph.

MANILA, Philippines – May 30, 2025 – Samsung revealed its much-awaited 2025 lineup of AI TVs and sound devices during the exclusive preview at The Podium Hall in Ortigas, designed to enable Filipinos to enjoy more personal and seamless experiences at home. Building on years of refining its AI innovations, Samsung returns with more advanced and more intelligent screens that personalize and enhance everyday living, this time powered by Samsung Vision AI.

With the core focus of utilizing AI to enhance the user experience across every touchpoint, the global number one brand for 19 years transforms the TV into a hub of smart solutions, catering to all lifestyles and addressing various needs. Through its breakthroughs in AI TV technology, the new models will deliver meaningful and useful AI technology to its users, ultimately simplifying, enhancing, and empowering the lives of every kind of Filipino across the country.

Envisioning Personalized, Elevated Experiences with Vision AI

Now powered with Samsung Vision AI, the new AI TVs become the gateway to richer, more enhanced experiences at home. As part of its goal of creating a better future for all, Samsung introduced meaningful AI technology in the form of its TVs, which serve as a companion to rely on, evolve according to their specific needs, and put the user in control of their day-to-day life. 

“With Vision AI, Samsung is taking things to a whole other level,” said Samsung Philippines Head of AV Business Chris Almazan. “As we start this new chapter for Samsung TVs, we are excited for you to witness the power of you and AI and how these screens connect entertainment, personalization and lifestyle solutions that adapt to you, enhancing everyday experiences.”

Samsung recently launched its latest AI-powered TVs and in attendance were (from L-R) Product Marketing Manager Celina Casas; Product Marketing Manager Andrea Borbe; AV Head of Product Marketing Mahir Al-Rubah; Head of AV Business Chris Almazan; SEPCO President Min Su Chu; SEPCO AV Business Director TS Lee; Head of Corporate Marketing Yna Quimson; Product Marketing Manager Ron Matas; and Marketing Communications Manager Pat Co

Making the Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI’s suite of intuitive AI-powered features enables the TV to seamlessly integrate into various lifestyles, empowering users to do more and live more at home. 

From more immersive viewing to effortless home monitoring, Samsung’s AI TVs powered by Samsung Vision AI take smarter living to the next level, no matter the lifestyle. From AI Picture and Sound that create immersive viewing to Universal Gesture that allows for easy control of the TV without a remote, the TV takes smarter living to the next level.

Samsung’s 2025 TV Lineup: Exploring Limitless Possibilities Through AI

The lineup, comprising Neo QLED 8K, Neo QLED, QLED, Samsung OLED, and The Frame models, delivers not only lifelike, vibrant visuals and symphonic sound but also new AI-powered features that add value to one’s daily life. With new and improved features, Samsung’s new AI TVs bring limitless possibilities to life.

Samsung’s 2025 lineup of AI TVs is powered by Samsung Vision AI, showcasing AI features to enhance everyday at home.

The flagship Neo QLED 8K boasts impressive performance, powered by the new NQ8 AI Gen3 Processor. Samsung’s most advanced yet, the NQ8 AI Gen3 Processor upscales content to 8K resolution while maintaining sharp and smooth picture quality. Meanwhile, the TV’s anti-glare technology minimizes reflections in bright environments, providing crystal-clear visuals without distractions.

Meanwhile, Samsung Real QLED TVs produce a billion shades of color, thanks to their real quantum dot technology, which delivers better color accuracy, brightness, and viewing angles. Certified as authentic QLED technology, Samsung’s QLED TVs contain genuine quantum dot film made of cadmium-free quantum dot materials for a safe viewing environment.

As a market leader in OLED TVs, the new Samsung OLED promises smoother and faster gameplay with a 165Hz refresh rate. The Motion Xcelerator 165Hz ensures crisp visuals at unbelievably fast speeds and smooth motion performance for VRR games.

With the expanded Art Store featuring more than 3,000 artworks from leading museums and galleries, The Frame becomes a canvas that seamlessly blends with the home’s interior.

As Samsung introduces its new AI TVs, Samsung bridges closer to achieving its aim of bringing meaningful AI to Filipinos. “With Samsung technology, our customers can have intelligent, personalized experiences that have a tangible, positive impact in their everyday lives,” said Samsung Philippines Head of Corporate Marketing Yna Quimson.

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999 and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph.

With artificial intelligence becoming integrated into every area of society, it comes as no surprise that AI can also be applied to one’s home life. Leveraging the power of AI, the global number one television brand Samsung, challenges the limits of what is possible by delivering seamless, smart, and connected living by introducing screens that do more than entertain.

Through its 2025 lineup of screens, Samsung challenges Filipinos to rethink how they use their TVs and how much value these devices could bring to their everyday lives.

Samsung Vision AI: From Passive Watching to Active Living

Although televisions are widely used for entertainment, Samsung sees them as vital instruments that offer more than passive watching—they have the potential to simplify and enrich everyday life. Samsung Vision AI makes this a reality, transforming TVs into companions that are attuned to your needs and adapt to your lifestyle to best complement your life and passions.

Designed with you at the core, Samsung’s upcoming 2025 TV lineup is powered by Samsung Vision AI, a suite of intuitive AI-powered features that allow the TV to upscale entertainment, simplify home management, boost productivity, and more.

Through just one screen, Samsung Vision Al is set to enhance, enrich, and empower life as we know it. Samsung’s 2025 AI TVs boast a range of capabilities—from improving picture resolution and fine-tuning sound for immersive viewing to ensuring your pets are well taken care of with SmartThings—with Samsung Vision AI, enabling you to live your life at home to the fullest.

To become among the first to experience the power of Samsung Vision AI, register today until May 31 at https://samsung.com/ph/tvs/handraiser/. When you register, you stand a chance to win a 50″ Neo QLED 4K AI TV worth Php 69,999 or an AI Q Soundbar worth Php 32,999.

You can also avail of an exclusive Samsung Reservation offer, getting up to Php 10,000 worth of e-vouchers when you pay Php 500 at https://samsung.com/ph/gift-card/e-vouchers/pre-registration-tv-evoucher/.

Learn more about Samsung’s AI-powered innovations by visiting news.samsung.com/ph/.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.