MANILA, Philippines – As the centerpiece of home entertainment, televisions have become much more than just a screen. Whether you’re gathering with loved ones for a movie marathon, cheering through every game-winning play, or simply unwinding to the sound of your favorite artist, the right TV shapes how you experience the moments that matter.

This is why choosing the right TV can make a bigger difference than you think. As the global No. 1 TV and soundbar brand, Samsung expands the possibilities of home entertainment with innovations designed to enrich daily living. Its lineup of Vision AI TVs is built to intelligently optimize your viewing experience while adapting to your needs, so you can spend less time worrying about the details and more time enjoying what you love.

From breathtaking visuals and immersive audio, to intuitive intelligence that lasts, here’s how upgrading to a Samsung Vision AI TV transforms your home viewing experience.

Feel the Difference with Better Picture and Bigger Sound

The biggest difference upgrading to a Samsung Vision AI TV can bring involves more than brighter picture or sharper detail—it’s how effortlessly it makes your viewing even more immersive. 

Whether you’re streaming the latest blockbuster or watching live sports, or revisiting old favorites, the Samsung QLED 4K Vision AI TV brings every frame to life with 100% Color Volume on hues that remain lifelike across different brightness levels. The TV intelligently optimizes every scene through its Q4 AI Processor. It enhances both picture and sound in real time, so you can simply sit back and immerse in the content you love.

Aside from brilliant displays, levelling up your entertainment is also about the sound that surrounds you as you immerse in your viewing. Sound helps you dive deeper into your viewing. Pair your Vision AI TV with the B450F 2.1ch Soundbar to enjoy fuller, richer sound that pulls you deeper into your entertainment. Its Dolby Audio and DTS Virtual:X sound technology surrounds you with spacious 3D audio and deep bass that makes every scene feel larger than life.

Unlock a Smarter, Safer TV Experience

Beyond enhancing your entertainment, Samsung believes that a better TV experience doesn’t just enhance your entertainment, it makes everyday living simpler. Samsung Vision AI comes with a host of intelligent features, designed to enhance your daily routines.

AI Energy Mode helps you monitor and optimize the TV’s energy consumption, bringing greater efficiency without compromising performance. Additionally, SmartThings connectivity makes running your smart home more effortless. It turns your TV into a smart home hub, allowing you to connect and manage devices from a single screen.

A smarter, more connected experience calls for stronger security. Vision AI TVs are equipped with Samsung Knox Security, which safeguards your privacy by protecting sensitive information, securing connected devices, and automatically blocking suspicious apps and websites. Samsung built its Vision AI TVs with advanced technology that powers effortless convenience and gives you greater peace of mind.

Make Moments Better with Crystal-Clear Display and Pulse-Pounding Audio

Upgrading to a Samsung TV means making everyday moments feel extraordinary. From binge-watching your favorite shows to weekend karaoke parties, having the right TV and sound device turns entertainment experiences into memorable moments you will treasure.

The Crystal UHD 4K Smart TV brings exceptional clarity to everyday viewing. Driven by its Crystal Processor 4K, the TV renders vibrant colors and fine details in 4K clarity. With powerful upscaling technology, the TV sharpens every scene into breathtaking 4K resolution to bring out every shade of color and every fine detail of the content you love.

Great visuals deserve sound to match, and nothing does the job as well as the Samsung MX-T70 Sound Tower can. The sound tower helps you put the fun on full blast with up to 1,500 watts of powerful, bi-directional sound that fills every corner of the room. 

Besides powerful bass drops, the MX-T70 Sound Tower adds a playful vibe to your entertainment with its LED Party Lights. You can choose from a variety of light modes to match the mood, with sound effects that are as easy to adjust on the fly. On Karaoke Mode, you can bring the stage straight to your home and get everyone belting out to the ultimate sing-along hits.

Enjoy Entertainment That Keeps Getting Better

Premium hardware is only half of what makes upgrading to a Samsung TV worth it. Having endless entertainment truly makes a difference, and Samsung ensures you’ll never run out of things to watch.

Discover unlimited content with the Samsung TV Plus app, which comes pre-installed on Samsung TVs. The app provides access to hundreds of live channels and thousands of on-demand titles for free, giving you a world of content to discover from the moment you set up the TV.

Investing in a Samsung TV means you can keep enjoying premium entertainment for years to come. Samsung TVs support up to 7years of OS upgrades with One UI Tizen. This means your TV will continue to receive the latest features, improvements, and innovations for as long as possible.

Upgrade to a Samsung Vision AI TV Today

From stunning picture quality and room-filling sound, to intelligent features that make everyday life easier, bringing home a Samsung Vision AI TV turns every moment into unforgettable experiences. 

There’s never been a better time to upgrade than now, as Samsung is offering the best deals on Vision AI TVs and sound devices. Save up to PHP 80,000 on Vision AI TVs and take home exclusive freebies. Don’t wait, these offers are available until August 31, 2026 only.

Get greater peace of mind when you avail the Samsung Care+ Premium for your TVs, available exclusively on the Samsung Online Store or the Shop app. Starting at PHP 5,799/year*, enjoy extended warranty coverage along with certified expert services to keep your Samsung TV performing at its best.

To know more about Samsung Vision AI TVs, visit https://news.samsung.com/ph/.

[DTI Fair Trade Permit No. FTEB-259288 Series of 2026]

MANILA, Philippines (July 16, 2026) – A great home entertainment setup can level up every movie night, game day, or binge-watching session. As the global No. 1 TV and soundbar brand, Samsung continues to push the boundaries and deliver innovations that transform viewing and audio experiences — helping you get the most out of every moment you spend on what you love.

With Samsung Vision AI TVs and sound devices, your viewing becomes more immersive through intelligent picture and sound that automatically adapt to what you’re watching. From July to August, Samsung makes upgrading your experience more valuable than ever with big savings and exclusive freebies on Vision AI TVs and sound devices.

Experience Vibrant Viewing Like Never Before with the QLED Vision AI TV

Entertainment becomes more brilliant with rich visuals to match every moment. Whether you’re streaming your favorite series or catching your team’s latest match, Samsung’s QLED 4K Vision AI TV enhances every scene through its advanced Q4 AI Processor, delivering a premium viewing experience like no other.

The TV’s vibrant display is powered by Real Quantum Dot Technology, which uses cadmium-free quantum dot sheets that produce lifelike, vivid picture quality with PANTONE-validated color and 100% Color Volume. These render images with true-to-life skin tones and accurate detail, ensuring you view your content exactly as intended. Its powerful upscaling technology ensures you dive into the things you love in crisp, 4K brilliance.

Stunning display is only part of the experience. Through Q-Symphony, you can pair the QLED 4K Vision AI TV with a compatible soundbar.

Make your viewing more immersive with Samsung sound devices, like the B450F 2.1ch Soundbar. The soundbar’s Dolby Audio and DTS Virtual:X surround sound technology envelops you in spacious, 3D audio with deep, powerful bass, bringing the movies and shows you love to life.

Beyond picture and sound, the TV is also designed to enhance your everyday living. AI Energy Mode helps optimize the TV’s energy consumption, so you can keep enjoying premium TV performance without worrying about electric costs. Through SmartThings integration, you can connect and control your smart home devices in one platform. To keep your sensitive data and integrated devices protected, the TV is equipped with Samsung Knox Security to give you greater peace of mind.

Immerse in Crystal-Clear Visuals with the Crystal UHD Smart TV

For those who seek impressive TV performance that fits seamlessly into their space, the Crystal UHD 4K Smart TV is an ideal option for your home. The TV is powered by Samsung’s Crystal Processor 4K, reproducing every shade of color with crystal-clear vibrance. Powerful 4K upscaling technology optimizes your content to ensure a sharper, more detailed viewing experience.

The TV’s design is as thoughtful as its performance. Samsung’s MetalStream body gives the TV a premium feel and elegant presence that complements any living space. It also has an ultra-slim bezel, which creates an immersive, edge-to-edge display that makes the picture feel even larger and more present.

Besides premium picture quality, entertainment abundance is built in through the Samsung TV Plus app. It comes installed on the TV, and offers instant access to hundreds of live channels and thousands of on-demand titles across every genre — all at zero extra cost. Built with the intuitive One UI Tizen, the TV offers up to 7 years of OS upgrades. This ensures your TV investment remains up-to-date with the latest features and services, so it can serve you for years to come.

Surround Your Space with Powerful Sound from the MX-T70 Sound Tower

Some moments demand next-level audio, and you can enjoy all that and more with the MX-T70 Sound Tower. You can put the fun on blast with the sound tower’s 1,500 bi-directional audio delivers room-filling performance. Its built-in subwoofer adds deep, impactful bass that you can feel reverberating throughout the room.

The fun doesn’t stop with sound. The sound tower’s LED Party Lights let you match the lighting to every occasion with multiple preset modes, which you can easily control through the Samsung Audio app. For moments that call for a sing-along, the sound tower makes it easy with Karaoke Mode. Just plug in a mic, play your favorite track, and get everybody jamming along.

Grab the Best Deals on Samsung Vision AI TVs and Sound Devices

Great viewing experiences happen with the perfect home entertainment setup. With Samsung’s exclusive offers, there’s never been a better moment to upgrade at exceptional value. Enjoy exclusive freebies with up to PHP 80,000 on Samsung Vision AI TVs and more. These offers are available from July 1 to August 31, 2026 only.

Get protection for your TVs when you add the Samsung Care+ Premium to your purchase on the Samsung Online Store or the Shop app. For as low as PHP 5,799/year*, you can avail extended warranty coverage plus expert maintenance services for your Samsung TVs to maintain their reliable performance for years to come.

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

MANILA, Philippines (July 9, 2026) – The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV¹, with 3 in 4 Filipinos streaming video content². Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value³.

For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinforcing its position as the global No. 1 TV brand for 20 consecutive years, Samsung continues to redefine TV viewing with its newest Vision AI TVs.  

Combining advanced intelligence with breakthrough display technologies, the latest Vision AI TVs create smarter, more immersive home entertainment experiences for consumers.

Vision AI Companion Creates TVs That Understand You

Perhaps the clearest example of Samsung’s vision for the future of television is its Vision AI Companion technology. Built on advanced natural language processing, Vision AI Companion transforms the television from a passive display into an active participant in the entertainment experience. 

This intuitive technology enables viewers to interact with their TV in a conversational manner. They can simply ask for real-time recommendations, inquire about cast information while watching a show or movie, or seek the latest statistics of their favorite team in the middle of a live broadcast. 

This intelligence extends through the integration of AI Football Mode– Instead of relying on generic picture settings, the TV recognizes football content and automatically optimizes picture and sound settings designed to recreate the atmosphere of the pitch right at home. 

Micro RGB Delivers Micro-sized Precision and Unlocks a New World of Color

The new Samsung Micro RGB Vision AI TV also sets new benchmarks for premium display performance — the embodiment of Samsung’s strategy of reshaping TVs through precision engineering, intelligent software, and an expanded content ecosystem.

This new technology reproduces an ultra-wide spectrum of colors by deploying microscopic red, green, and blue (RGB) backlights working together with remarkable precision. This results in lifelike visuals with brighter images, richer contrast, and less color bleed.The TV’s display is driven by the Micro RGB AI Engine Pro, which simultaneously handles 4K upscaling, color enhancement, and sound optimization. To complement this, the Micro RGB Precision 100 reproduces colors with extraordinary accuracy, while the Glare Free Display eliminates distracting reflections to allow viewers to stay immersed in their entertainment regardless of lighting conditions. 

The TV also offers a smooth, ultra-fast gaming experience through its Motion Xcelerator. It supports VRR gaming at up to 165Hz, providing fluid, lag-free gameplay. Additionally, the Gaming Hub streamlines every playing session by bringing together console games, cloud gaming services, and apps within a single interface, complete with personalized recommendations.

The AI Sound Controller Pro feature enables viewers to independently adjust their audio settings to suit different types of content, while Live Translate detects the language of the series or movie being played and generates subtitles in the viewers’ preferred language. 

Mini LED Enhances Viewing with Monumental Depth and Dynamics

Samsung’s new Mini LED Vision AI TV meanwhile reinforces that modern viewing experiences are defined by visual excellence coupled with intelligent adaptation. Powered by the NQ4 AI Gen2 Processor, the TV uses 20 unique AI neural networks to continuously analyze what is on screen and optimize both picture and sound accordingly to deliver the best possible experience for every viewer.

Utilizing significantly smaller backlights than conventional LED televisions, the Mini LED Vision AI TV achieves far more accurate control over brightness and shadow. Moreover, the TV produces stronger contrast, with truer blacks and brighter colors, as well as remarkable depth across every scene. Pure Spectrum color builds upon this foundation, rendering pixel-level color accuracy that preserves natural-looking hues across an expanded color gamut. Meanwhile, Mini LED HDR enhances the realistic display by revealing greater detail in both the darkest and brightest parts of the image to create picture quality that feels more dimensional and immersive.

Similar to the Micro RGB Vision AI TV, the Mini LED Vision AI TV also makes gameplay exceptionally smooth — even for VRR titles up to 4K 144Hz. Through the AI Gaming Optimizer, the TV eliminates the need for manual configuration as it automatically recognizes game genres through real-time analysis and adjusts display settings to maximize responsiveness and visual clarity.

SmartThings Connectivity Builds TVs that Evolve with the Modern Home

As consumer demands for TVs that do more continue to grow, Samsung designed its Vision AI TVs to also serve as intelligent control hubs of the modern home. The built-in SmartThings integration connects Vision AI TV to compatible smart home devices, making the TV the “command center” for the household. Through this, users are able to monitor their smart appliances and manage their energy consumption on AI Energy Mode directly from the television screen.

Samsung’s broader vision for the TV experience extends beyond entertainment, viewing televisions as a long-term investment that evolves alongside new technologies and changing consumer lifestyles. Driven by the One UI Tizen OS, the interface of Vision AI TVs is designed to remain seamless and intuitive over time, supporting up to seven years of free OS upgrades.

Samsung Vision AI TVs: Shaping the Future of Viewing

After two decades as the global No. 1 TV brand, Samsung aims to continue to push beyond conventional televisions design to create experiences that are smarter, more immersive, and built around the modern consumer. 

See what’s possible with Samsung Vision AI TVs on samsung.com.ph. Get premium care for your TV when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy an extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/. 

1 Data from Samsung PH CMI – Brand Health Tracker for TV
2 Streams and Screens: The Philippines Unlocking Filipino Viewing Behavior and Ad Engagement. https://www.magnite.com/research/streams-screens-philippines/
3 Data from Samsung PH CMI – Brand Health Tracker for TV

Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.

A show may begin with a clip, a trailer shared in a group chat, or a recommendation that arrives mid-scroll. This is not fragmentation. It is how modern viewing works. The more interesting question is not how many screens we use, but what each screen does best, and why despite the plethora of display options made available to consumers, the TV continues to hold a special place in how people experience entertainment at home.

According to Samsung’s 2025 Southeast Asia and Oceania (SEAO) TV Awareness Survey^[1], 65% of the region’s consumers watch TV daily. It’s clear that even as viewing journeys happen across more screens, TV remains part of the everyday rhythm in many households.

From Discovery to Presence

Mobile plays an important role in the viewing journey. It is always within reach, making it suitable for discovery, quick viewing, social sharing, and entertainment on the go.

At the same time, some viewing moments are especially suited for the big screen as TV brings scale, comfort and shared presence to entertainment experiences at home.

For instance, watching a live sports match on the big screen can bring the excitement from the stadium into living rooms. With features like AI Soccer Mode^[2], sound and picture are optimized so viewers can enjoy every single bit of the gameday action from the comfort of their homes. This is why close to 40% of SEAO Smart TV users mirror, cast or stream from their phone to the TV1, showing how consumers value the flexibility of mobile viewing while appreciating the big screen experience.

Rather than choosing between screens, consumers are moving fluidly across them. Mobile devices offer mobility and immediacy, while TV brings scale, comfort, and presence.

A Smarter Way to Navigate Entertainment

Modern viewing no longer begins only when someone turns on the TV. It often starts elsewhere, before making its way there. The role of the Smart TV is to make that transition feel seamless, intuitive and coherent.

That is why the interface matters as much as the display. Viewers should be able to move easily between entertainment, apps and experiences.

Samsung’s One UI Tizen^[3] reflects this shift by making everyday entertainment smoother to navigate. Viewers can easily access apps, customize the home screen, stream content, and enjoy gaming through built-in smart features, creating a TV experience that feels intuitive, personal and connected. With up to seven years of OS upgrades^[4], our TVs are future-proof and kept up to date with security enhancements and performance improvements.

Furthermore, Samsung Smart TVs support the way people move between screens. They allow users to conveniently mirror mobile content on the TV, use Multi View to watch TV and mobile content at the same time, display personal photos, and use the phone as a remote control.

Where the Moment Comes to Life

Once the journey reaches the TV, the screen determines how the moment lands. This is where picture, sound and intelligence work together.

Features^[5] such as Glare Free, HDR10+, and Object Tracking Sound+ (OTS+) help shape how entertainment feels on the big screen. For instance, whether with daylight or indoor lighting, our advanced anti-glare technology reduces reflections to a barely noticeable level, so that viewing experiences stay clear, comfortable, and uninterrupted. Meanwhile, HDR10+ uncovers delicate details across deep shadows to vibrant highlights, bringing greater dimension and immersion to each scene. Additionally, OTS+ helps sound follow on-screen movement for a more immersive audio experience.

Samsung Vision AI^[6] adds another layer by enabling the TV experience to adapt more intelligently to content and environment. Through AI Customization Mode, AI Optimized Mode and AI Sound Controller, the TV can enhance visual detail, fine-tune audio and adjust settings to better match what viewers are watching and where they are watching it.

As a result, films feel more cinematic, with light, shadow and color carrying greater depth. Live matches feel more immediate, as motion and sound bring the room closer to the action. Gaming feels more immersive when the screen keeps pace with every moment. At its best, TV quietly enhances the experience, helping viewers stay immersed in the content and the moment.

On TV models^[7] supporting Vision AI Companion^[8], users can easily pull up related information and content recommendations, activate AI-powered picture and sound enhancements, and access AI apps and features directly on the TV with a click of the AI button or long-press of the Home button on the remote control.

The journey does not have to end when viewing stops. Samsung’s The Frame extends the role of TV beyond entertainment by allowing the screen to remain an integral part of the room when not in use.

The Frame can display renowned pieces that transform the screen into a personal gallery, reflecting individual tastes and complementing the style of the home. Through the Samsung Art Store^[9], users can access more than 5,000 selections from world-famous artists and institutions, with collections that continue to evolve and expand across different genres and themes.

Recent collaborations include the partnership with the San Francisco Museum of Modern Art, which bring celebrated works by artists such as Diego Rivera and Piet Mondrian into the home. The Art Basel Hong Kong 2026 Collection also features works from emerging and established contemporary artists, imbuing the energy and creativity of their work into everyday living spaces.

This makes The Frame more than a screen for watching content. It becomes part of how people shape their spaces and appreciate art as another form of everyday entertainment.

The Right Screen for the Right Moment

The modern viewing journey does not depend on one screen doing everything. It is contingent on each screen playing its role at the right moment. Mobile helps the journey begin through discovery, immediacy and spontaneous moments. TV is where that journey becomes more focused, immersive and present.

In the multi-screen era, the TV complements the way we use devices. It gives entertainment a place to land and its presence can elevate a space. The journey may start anywhere and the big screen is where it all comes together.

Visit https://www.samsung.com/my/tvs/vision-ai-tv/ for more information on Samsung AI TVs.

^[1]Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.

^[2]Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

^[3]One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.

^[4]Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply. Due to hardware specifications, the 7-year OS upgrades apply only to Samsung TVs released after 2023. Accordingly, support may vary depending on model, region, product launch year and other factors.

^[5]Features and availability may vary by model and region

^[6]Supported models may vary depending on the feature.

^[7]Samsung Vision AI Companion is integrated across nearly Samsung’s entire current 2026 and 2025 TV line-up, including Micro RGB, OLED, Neo QLED, Mini LED TVs and The MovingStyle, and Smart Monitors line-up. Availability of Vision AI Companion may vary depending on market and model.

^[8]Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

^[9]Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

MANILA, Philippines (June 9, 2026) – In today’s world, we have more ways than ever to access our favorite content. Everyday, we can watch a show during a commute or follow sports highlights on social media. But while portable devices undeniably offer convenience for on-the-go consumption, 20-year global No. 1 TV brand Samsung argues that televisions continue to own the depth of viewing experience.

“In recent years, we have seen a transformation in how people consume content with a rise in preference for convenient, short-form entertainment,” said Samsung Philippines Head of Audio and Video Chris Almazan. “But when we want to be fully immersed in our passions, whether it’s a favorite film, sport, or game, people naturally gravitate toward the biggest and most capable screen in the home — which remains to be the TV.”

With its latest lineup of Vision AI TVs, Samsung proves that some experiences are better with a bigger screen.

Scaling Your Passions Requires Bigger Screens

According to Samsung, televisions are among the most accessible ways for people to nurture their passions. “Display innovation has always been about helping consumers connect more deeply with the things they love,” argued Almazan. This is the guiding principle for the new Samsung Vision AI TVs. “Whether it’s watching a blockbuster film, cheering for their team, or diving into virtual realms, we wanted to make every experience more meaningful through monumental scale and innovative display technology,” he explained.

The new Micro RGB Vision AI TV introduces a breakthrough display architecture that produces richer colors with greater accuracy and breathtaking vibrance. This allows viewers to experience every frame exactly how they are intended, delivering remarkable cinematic depth and nuance like only televisions can. The Samsung TV Plus app enriches the viewing experience, offering instant access to hundreds of live channels and thousands of on-demand titles at no additional cost. “We want Samsung TVs to allow people to spend less time searching and more time exploring new interests without barriers,” shared Almazan.

Meanwhile, the Mini LED Vision AI TV immerses audiences deeper into their passions through AI-enhanced processing and precise light control. The Neo QLED Vision AI TVs support multitasking and connected living with premium visuals and intelligent features, making balancing everyday entertainment with everyday productivity more seamless. Viewers gain competitive gaming edge and more immersive entertainment with the Samsung OLED Vision AI TV’s ultra-fast responsiveness and exceptional audiovisual quality.

Almazan asserted, “When people are pursuing their passions, they want an experience that draws them in completely. That’s where television continues to excel as it gives people the space to engage with what they love on a scale that feels more impactful and memorable.”

Vision AI Companion Takes You Beyond Passive Viewing

Today’s consumers demand more out of their TVs. Aside from massive scale and advanced audio and display, Samsung finds that TVs have to adapt to the lifestyles of modern households. Through Vision AI Companion, Samsung transforms televisions into intuitive companions, capable of understanding user preferences, anticipating needs, and delivering more personalized experiences. Leveraging advanced natural language processing, users can converse with their TV to seek real-time recommendations or instantly pull up information they need.

“Samsung envisions the TV as a highly intelligent companion that actively enhances daily living,” noted Almazan. “By integrating Vision AI Companion to Samsung TVs, we want to eliminate friction from the viewing experience and empower your TVs to do more. With TVs that effortlessly adapt to user habits, they can maximize and personalize their entertainment experience in a way that only televisions can.”

Managing Your Home is Safer and More Efficient with SmartThings

Aside from seamless viewing experiences, Samsung also empowers homes with effortless connectivity through TVs, evolving the television into a central hub that assists users as they orchestrate the rhythm of their home. “The TV occupies a unique place within the home. It’s often the largest, most visible screen in the household and where families naturally gather. This makes it the ideal place to connect and manage the broader smart home experience,” said Almazan.

SmartThings integration allows Samsung TVs to connect devices through one intuitive interface. From managing and monitoring connected appliances to managing energy consumption, Samsung TVs put users in full control of their daily routines.

The Head of VD at Samsung further stated, “The goal is to have Samsung televisions actively support a smarter, more efficient household. When you can manage your smart devices through the TV, it becomes an irreplaceable tool for modern living.” By reducing complexity and bringing information together in one place, Samsung televisions help people spend more time enjoying what matters the most.

With more homes adapting smart, connected devices, robust security becomes even more important. Samsung recognizes that consumers expect their connected devices to perform seamlessly, while also protecting their personal data and information. “We built the Samsung Knox Security directly into the television experience. It operates to help safeguard personal data, protect connected devices, and defend against potential threats through continuous monitoring and software protection,” explained Almazan.

He added, “Samsung believes that consumers shouldn’t have to choose between convenience and security. With televisions becoming increasingly integrated into daily life, security must be embedded into the experience from the very beginning.”

By providing robust security alongside premium entertainment experiences, Samsung aims to ensure that the television remains the biggest and most trusted screen in the home.

The Best TVs are Built for the Long Run

In many households, televisions are among one of the longest-lasting technology investments people make. For Samsung, this longevity is supported by durable hardware and continuous software innovation.

Powered by One UI Tizen, the new Samsung Vision AI TVs guarantee up to 7 years of OS upgrades. “We want to ensure that Samsung televisions continue to deliver value by adapting and evolving for years to come,” said Almazan. Through this, new features and improvements can be introduced over time, helping users stay up to date without constantly upgrading devices.

“Consumers deserve technology that grows with them, adapts to their needs, and keeps pace with innovation,” he stated. This approach reflects Samsung’s commitment to pushing innovation designed for long-term value.

For all the technological advancements shaping today’s televisions, Samsung finds that the most important role of the TV remains unchanged.

“TVs continue to bring families and communities together, from watching movies and catching the most exciting live sporting events, to taking on new virtual worlds and discovering stories that inspire them,” Almazan shared. “In a world increasingly defined by individual screens and fragmented attention, televisions continue to create moments of shared experience.”

He added, “Technology will continue to evolve, but the human desire for meaningful experiences remains constant. Samsung’s goal is to create TVs that make those experiences richer, more immersive, and more memorable than ever. That’s why televisions continue to matter, and why we believe its best days are yet to come.”

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

Global No. 1 TV and soundbar brand Samsung continues to make big strides in display innovation, revolutionizing picture quality and enhancing the way people experience their favorite films, watch live sports events, or play the latest games. 

With its newest Vision AI TVs and monitors, Samsung pushes boundaries and proves that expanding your passions start with the smallest innovations. Sign up to be one of the first to experience the display innovations from Samsung, and get a chance to win  a Samsung monitor or a Vision AI TV worth up to PHP 44,999. To join, visit https://www.samsung.com/ph/tvs/handraiser/. Registration period runs until May 14, 2026 only. 

Performance That Drives Your Passions

The secret to Samsung’s 20-year reign as the global no. 1 TV brand lies in its commitment to pushing boundaries and redefining what a television can do. While innovation has always been central to this success, Samsung’s true edge lies in its deep understanding of how consumers’ passions evolve. By designing experiences that grow alongside those habits, Samsung stands in a league of its own. 

This year, Samsung continues to advance TV innovation with its new lineup of displays engineered to completely transform how you experience your passions at home. Powered by Vision AI Companion, the 2026 TV shifts the television from a passive screen to an intuitive, reliable companion designed to magnify your passions while seamlessly enhancing your day-to-day life.

TV

Choosing a Samsung TV means investing in what you love. It ensures your television continues to evolve with your interests, effortlessly adapting to the latest technological advancements as they emerge. Beyond simply elevating home entertainment, these next-generation TVs unlock a world of limitless possibilities, helping you broaden your horizons through a single screen. 

Samsung’s human-centric innovations echo across its entire ecosystem. This philosophy cements the brand’s legacy, further reinforced by its position as the global no.1 soundbar brand for 12 years and the no.1 gaming monitor brand for 7 years. Through its latest innovations, Samsung proves that the best technology doesn’t just push boundaries — it empowers users to push their own. 

Bigger Moments Start with Something Small

With Samsung, home becomes the best place to nurture your pursuits. This June, discover a new way to magnify your passions beyond expectations with Samsung’s newest display and sound device lineup.

For more information about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/

More than a Device – the Integral Role TVs play in a Household

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

Samsung’s 20-year run as the World’s top TV brand¹ reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year ².

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research ³ has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand⁴. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen ⁵ platform that comes with up to seven years⁶ of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode⁷ — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.)
[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.
[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.

MANILA, Philippines – October 15, 2025 – The merriest time of the year is definitely here as global number one TV and sound device brand Samsung gives every Filipino family a reason to kickstart the festive season with its super big holiday deals on its selected televisions and sound devices.

As families start gearing up for the most festive season, Samsung makes it easier than ever to upgrade their home entertainment setup and experience the magic of the holidays in bigger, smarter, and more connected ways.

Smarter, Easier Holiday Celebrations with Vision AI

Your holiday viewing is bigger and better with Samsung Vision AI, transporting you inside the worlds of your favorite holiday films or TV shows. This enhances the resolution of the content you’re viewing, giving you breathtaking sharpness and detail each time. With Vision AI, you can pair your Galaxy Watch to your TV for a more intuitive viewing experience, thanks to Universal Gestures.

Beyond enhancing your entertainment experience, Vision AI TVs are designed with a range of smart features to help make your holiday preparations feel easier and lighter. These televisions also double as smart hubs that keep you in control of your household. From keeping track of your devices’ energy consumption to serving as a pet-sitter while you’re away, Vision AI TVs handle everyday routines with ease, so you’re always focused on making memories with loved ones during the holidays.

Big Viewing, Bigger Celebrations At Home

Whether it’s watching timeless holiday films, streaming the latest series, or reliving family memories during a reunion, Samsung’s big, premium TVs turn every viewing moment into something special. The Neo QLED Vision AI TV sets the standard for big, bold viewing. Every twinkle of light in your festive films of choice bursts with stunning clarity, thanks to the TV’s NQ8 AI Gen3 Processor and AI Upscaling technology. Even with daylight pouring in through the window, its glare-free screen keeps the picture perfectly clear, making your favorite Christmas films unfold on the big screen, right in your living room.

For those who want to bring the full brilliance of holiday viewing to life, Samsung’s OLED 4K Vision AI TV paints every scene with a billion shades of color. It expresses the deepest blacks and the most radiant colors, creating a cinematic warmth perfect for quiet nights in. Besides holiday viewing, the TV also elevates the gaming experience with its Ultimate Gaming Pack. This delivers an ultra-smooth, low-latency, immersive experience, perfect for friendly matches against loved ones during holiday celebrations.

Meanwhile, the QLED 4K Vision AI TV fills homes with colorful energy, bringing a cheerful vibrance to every moment. Its Real Quantum Dot Technology, which uses non-cadmium quantum dots, and 100% Color Volume delivers rich, life-like visuals that make your choice of entertainment look livelier. For households that value security along with high-quality viewing, the Crystal UHD 4K Smart TV offers robust privacy protection with Samsung Knox Security, while expressing glorious visuals with Crystal Processor 4K and 4K Upscaling technology.

Turn Up the Sound of Festive Fun

Aside from immersive visuals, Samsung big TVs make any holiday viewing and celebration come alive with powerful audio. Through Q Symphony, these TVs work in perfect harmony with compatible Samsung soundbars to deliver a richer, more cinematic experience that fills your home with festive energy.

The Q990F 11.1.4ch AI Q Soundbar is your ticket to a full, surround-sound holiday spectacle. The integrated Wireless Dolby Atmos and SpaceFit Sound Pro tunes sound to match your space, filling every corner with audio magic. For cozier spaces, the Q600F 3.1.2ch AI Q Soundbar is a slimmer, more compact option that doesn’t compromise on performance, delivering crisp, balanced sound that adjusts to whatever you’re watching, whether it’s holiday carols or Christmas comedies. Meanwhile, the B450 2.1ch B Soundbar brings a fuller range of sound with deeper, powerful bass. Its dynamic Game Mode makes holiday gaming marathons with your loved ones that much more thrilling.

No holiday gathering is complete without festive music. To light up the vibe of your holiday get-togethers at home, you will never go wrong with the MX-T70 Sound Tower 1500 watts. With a powerful bass booster and bi-directional design, this sound tower is a powerhouse for festive party tunes. Meanwhile, you can roll in heart-pounding beats to any party with the MX-ST50F Sound Tower. Its built-in wheels and telescoping handle makes it easy to bring the sound tower anywhere, while the LED party lights amp up the vibe of your holiday celebrations. With its heavy-punching battery, you can keep the tunes coming for up to 18 hours.

Come Home to Bigger Holiday Moments with Samsung’s Big Holiday Deals

This season of giving, Samsung makes it easier to elevate your home entertainment with Big Holiday Deals on its latest TVs and sound devices. Enjoy exclusive savings of up to PHP44,000 and get a free soundbar worth up to PHP82,999 on select Vision AI TVs. Avail bundle offers and holiday promos until December 31, 2025 only.

Get up to 30% off on premium appliance care for your Samsung TVs when you add Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy extended warranty coverage and expert maintenance services for your televisions for as low as PHP 5,799/year*.

To know more about Samsung TVs and Big Holiday Deals, visit https://news.samsung.com/ph/.

Global No. 1 television brand Samsung partners with Globe Telecom to showcase how its AI-powered technologies enrich people’s lives and push the boundaries of innovation at INNOVANIA 2025.

Following aims to create more connected cities, Globe held its largest technology and innovation summit, INNOVANIA 2025: COSMIC NEXUS. The event brings together innovators and government executives to discuss strategies to achieve a more sustainable and technologically-empowered society with the transformative role of artificial intelligence (AI).

At the event, and powered by Globe At Home Postpaid, Samsung showcased the unmatched quality of its latest Vision AI televisions and sound devices, demonstrating how consumer-driven innovation brings forth technologies that do more than elevate entertainment. At this year’s INNOVANIA, event attendees witnessed firsthand how these technologies, combined, support every aspect of their lifestyles.

Collaborating for a More Connected Future

Samsung shares Globe’s goal of creating more connected cities, starting at home. While Samsung’s Vision AI TVs and Sound Devices primarily aim to enhance home entertainment, the suite of AI-powered features makes it an ideal companion in every part of one’s lifestyle.

With AI at its core, Samsung delivers true value to consumers with a TV that helps them manage and improve their lifestyles with ease. The Vision AI televisions let users manage their homes seamlessly and remotely with the SmartThings App and AI Voice Assistants, among other features. It also adapts to evolving preferences, as AI actively customizes recommendations based on usage patterns.

Supporting Samsung’s technology through high-speed, uninterrupted connectivity is Globe At Home Postpaid — a partnership that launched last year to bring this exact technology closer to every Filipino home. Apart from the showcase at INNOVANIA, Globe and Samsung reiterate their commitments to create more connected futures through technology by offering exclusive offers to their customers.

“For us, creating more connected cities starts at the first place where we all learn how to form meaningful connections: At home, with people who matter most to us,” said Chris Almazan, Samsung Electronics Philippines Corporation’s Head of AV. “Our newest line of AI-powered televisions demonstrates this, as it leverages AI to help not just enhance, but even enrich the lives of our customers.”

For this partnership, Globe and Samsung are extending an exclusive deal for all Globe at Home Postpaid subscribers. Until September 30, 2025, all Globe at Home Postpaid users are eligible for an additional 10% discount on all Samsung TVs and Sound Devices available on the Samsung online store.

To learn more about exclusive offers from Samsung and its partners, visit https://www.samsung.com/ph/